I came across an article in which the author warned about the growing pile of technojunk. It appears we throw away 50 million tonnes of unwanted gadgets EVERY YEAR - and, yes, that number is growing as these are the figures for 2012. 50 million tonnes - just think of that! The new font I was working on had a squarish look - almost computer like, so I decided to call it technojunk. Hopefully you won't throw it away… Technojunk is a 3D font, every glyph was drawn by hand. It is fat, fun and very useful. Try it out!

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Pickatoon is a fun display font that we made because we knew what people wanted. Pickatoon has the look of your favorite childhood markers. It's not just for comic books, it's for EVERYTHING. It's for your Instagram selfies, it's for school projects, it's for your business logo, it's for your coloring books—it even works great with watercolors! We put a lot of time into making Pickatoon perfect. We knew you'd need it to be thick and thin and fat and skinny, so we did our best to make sure all those variations were available in every letter. And when you're drawing, you don't just want to draw the same thing over and over again—you want to be able to change things up with some simple tools. So we made sure that Pickatoon had different ways you could vary the thickness and give your work some character. Start create with this font!! A Million Thanks www.colllabstudio.com

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Ambaghy is a goofy font that's elevated by its posh, handwritten style. It will spice up your designs and add a unique feel to your design and it just might be the secret ingredient you've been missing. We've spent years honing our craft to create the most unique and original fonts like Ambaghy. We were inspired by the wild creativity that flows from our hands, and we want to share that inspiration with you. Ambaghy works great for logos and headlines, and also works well in text blocks of body copy. A Million Thanks Colllab Studio www.colllabstudio.com

"Hi there, thank you for passing by. Colllab Studio here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Mister Arigato is a modern, unique calligraphy font inspired by traditional Japanese and Korean brush lettering. It gives you that little extra something you always been looking for. We do more than just type, we help you show how much you care in your most precious brand. This font is a great option for any project that involves sending letters as a decorative piece of artwork (attach it to a mug, or place on a greetings card), or for use for branding purposes(headline, logo, etc.). Though it is not double-width, the letters easily tailor to any word-spacing. A Million Thanks www.colllabstudio.com

In 2007 we shared our first pride together. More than 1 million people took the streets of Madrid for this huge celebration … seeing the diversity of people supporting love was incredibly touching. Gay Pride is a celebration of freedom, human rights and the right to love whoever we want. It’s a memorial for the battles, the lives lost and the pain suffered while fighting for a growing list of equal rights. But let’s not forget there are still places where LGTBQ community is repressed and persecuted. As Letter crafters we love seeing the signs people design for their different pride parades, and we wondered… Why don’t we create a collection of handcrafted lettering to share some love and to add a typographic realness to the party? Love Wins Font is a series of 60 phrases handwritten with expertise and love specially designed to celebrate diversity. The lettering was crafted with different calligraphic tools creating diverse aesthetics. You can use them to create your signs, t-shirts, stickers, poster, banners.. all you need is to spread love during your Pride Celebrations (or day-to-day life!).

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Not being able to communicate trustworthiness, authority and professionalism? Is your brand lacking personality too? That’s where Thread Starter come in. Our fonts have been exclusively designed to communicate trustworthiness, authority, and professionalism. We are here to serve you with the right fonts to help your brand stand out. Use Thread Starter to communicate trustworthiness, authority and professionalism straight into your audience’s heads. Your ideal clients will love the unique and high perceived quality of your brand on its own merit. A Million Thanks www.colllabstudio.com

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! When you have a project that needs a fun, unique font to make it pop, you can’t go wrong with Funtrude. Funtrude comes in three styles: Basic, Extrude, and Hole. Each style has more than 350 of the most beautiful glyphs you could ever dream of seeing. The Extrude style is great for titles, headings, and any other text where you want to use a bold font but don’t want it to be overly bold; the Basic style will work great for things like product names or subheadings; and the Hole style is perfect for anything else! Each individual style comes with its own swashes—so your fonts can look just as beautiful when they’re all capitalized as they do when they’re in normal text. What makes us so excited about this product is how much we love to use it ourselves. When we saw Funtrude for the first time, we couldn’t believe our eyes—it was everything we had ever wanted in a font, plus it was super affordable. GET IT NOW....!!! A Million Thanks Colllab Studio www.colllabstudio.com

TOUCHDOWN! This is not a Hoax, not a What If, not an Imaginary Font! The Eagle has Landed... Comicraft's latest manned mission: Space Age Faces for Space Age Spaces! Our Apollo Modules have settled in the moondust and our Astronauts are buckled up in the Rover collecting little rocks and looking for suitable spots to play golf. We invested billions and billions of dollars to send these fonts into space using the largest and most powerful rockets ever built, and rest assured, our Orbiter is coated with a phenolic epoxy resin ablative heatshield to protect you for your journey back to Earth. Features: Six fonts (Modular, Modular-Bold, Orbiter, Orbiter-Bold, Rover, Rover-Bold) with upper and lower case characters. Opentype version of Orbiter also includes 52 auto-ligatures.

Latex was initially a single multi-script all-cap font commissioned in 2012 by a company we can't name, to market a billion-dollar superhero movie we also can't name. A year later the commission grew to include a shaded variant and a set of DIY-like fonts, with different layering possibilities for dimensional manipulation. Each of the five Latex fonts come with a character set of over 600 glyphs, supporting the vast majority of Latin languages, as well as Cyrillic and Greek alphabets. Lots of stylistic alternates are also included, including some for Cyrillic and Greek. Superheroes are cool, though their costumes need more pockets, for credibility's sake. Maybe some superheroines should find something more practical than stilettos. Or maybe not. But definitely more pockets.

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! If you're looking for a hand-drawn font to help craft a unique statement piece, you've probably been spending hours looking for the perfect brush font. The problem with most brush fonts is that they're not actually made from real brushes - they look like they've been artificially drawn by a machine. There's now a high-quality alternative available. We are proud to introduce our new, very high resolution Chicago Brush font - the result of our meticulous process of digitizing hand-drawn typefaces and then optimizing them through our exclusive, innovative technology. That’s why we created Chicago Brush, a font made from a real brush. Use it to create logos, names and signage. It will look hand lettered, like you really worked on those letters manually. A Million Thanks Colllab Studio www.colllabstudio.com

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! So, you know the fonts that look like handwriting in the movies by Disney? Well, ours is like that! But it can also be used for other purposes, and it's fun to write with. Daddy The Comicaze is fun handwriting font, it was inspired by our love of cartoons and comic books, but as always, we wanted to add a little bit of humor to it. So we played around with the kerning and spacing until we came up with something that was both fun-looking and easy to read. What else is special about Daddy The Comicaze? Well, for one thing, it includes a lot of different characters! There are tons of punctuation marks and accented letters you won't find in normal fonts. And since it's based on our handwriting style, each character has its own unique personality. Basically, we've taken the best parts of our handwriting and turned them into a beautiful font. A Million Thanks Colllab Studio www.colllabstudio.com

Roller Poster is named after Alfred Roller. In 1902, Roller created a poster to advertise the 16th exhibit of Austrian Artists and Sculptures Association, representing the Vienna Secession movement. The exhibit was to take place in Vienna during January & February 1903. The location is not mentioned because everyone in Vienna knew it would be held at the exhibit hall in the Secession Building at Friedrichstraþe 12, a few blocks south of the Opernring, near the Naschmarkt. Designed by Joseph Maria Olbrich in 1897, the buiilding has been restored and stands today as one finest of the many fine examples of Art Nouveau architecture in Vienna (see vienna_secession_bldg.jpg). Because of its dome, it is called “the golden cabbage.” The poster itself is unique. The word “secession” is in one type style and takes up two-thirds of the elongated poster. At the bottom of the poster are the details in a different lettering style. It is this second style at the bottom that is the basis for the font Roller Poster. In keeping with our regular naming conventions, we were going to call it Roller Gezeichnete (hand-drawn), but the wonderful play on both words and the shape of the three S’s in secession was too compelling. In November 1965 there was an exhibit of Jugendstil and Expressionist art at the University of California. Alfred Roller’s Secession Poster was part of that exhibit. Wes Wilson was designing promotional material at Contact Printing in San Francisco. Among their clients was a rock promoter named Bill Graham, staging dance-concerts at Fillmore Auditorium. Wilson saw the catalog from the UC exhibit and Roller’s lettering. Wilson adapted Roller’s letter forms to his own fluid style. The result was the poster for the August 12-13, 1966 Jefferson Airplane/Grateful Dead concert at Fillmore put on by Graham (BG23-1). Wilson continued to use Roller’s letter forms on most of the posters he did for Graham through May 1967, when he stopped working for Graham. The posters were extremely successful and the lettering style along with Roller’s letter forms were picked up by other artists, including Bonnie MacLean, Clifford Charles Seeley, James Gardner, and others. The Secession poster and the Fillmore posters have inspired a number of fonts in addition to ours. Among them are JONAH BLACK (& WHITE) by Rececca Alaccari, LOVE SOLID by Leslie Carbarga and MOJO by Jim Parkinson. Each is different and yet each clearly shows its bloodlines. Our font differs in two ways: 1) the general differences in the interpretation of the letter forms and 2) the modification of the basic letter form to incorporate the diacriticals within the implied frame of the letter, after the manner of the original design by Roller. We borrowed Carbarga’s solution to the slashed O and used it, in a modified form, for other characters as well to accomplish the same purpose. We recommend that you buy ours and at least one of the other three. According to Alaccari, a version called URBAN was released by Franklin Lettering in the 70’s (and is shown on page 51 of The Solotype Catalog). For comparison of our font to original design, see image files roller_poster_2s.jpg of original poster and roller_poster_2sx.jpg showing reconstruction using our font for the lower portion (recontructed area indicated by blue bar). Please note the consistency of character width. In the lower case, 23 of the basic 26 letters are 1/2 EM Square wide. The ‘i’ is an eighth narrower, while the ‘m’& ‘w’ are one quarter wider. All the Upper Case letters are 1/8 EM wider than the lower case. This is to make it easier to fill a geometrical shape like a rectangle, allowing you to capture a little of the flavor of Wes Wilson’s Fillmore West poster using only a word processor. We have also included a number of shapes for use as spacers and endcaps. If you have a drawing program that allows you to edit an ‘envelope’ around the letters to distort their shape, you can really get creative. I used Corel Draw for the gallary images, but there are other programs that can accomplish the same thing. The image file “roller_poster_keys.jpg” shows the complete character set with the keystrokes required for each character (see “HiH_Font_readme.txt” for instruction on inserting the non-keyboard characters). The file “roller_poster_widths.jpg” shows the exact width of each character in EM units (based on 1000 units per EM square). You will notice that the font is set wide for readability. However, most programs will allow you to tighten up on the character spacing after the manner of Roller & Wilson. In MS Word, for example, go to the FORMAT menu > FONT > CHARACTER SPACING. Go to the second Drop-Down Menu, labeled ‘Spacing’ and select "condensed' and then set the amount that you want to condense ‘by’ (key on the little arrows); two points (2.0) is a godd place to start. Let your motto be EXPLORE & EXPERIMENT. Art Nouveau has always been one of my favorite movements in art -- I grew up in a home with a couple of Mucha prints hanging on the living room wall. Perhaps because of that and because I lived through the sixties, I have enjoyed researching and designing this font more than any other I have worked on. Let’s face it (pardon the pun), Roller Poster is a FUN font. You owe it to yourself to have fun using it.

An old wood type we picked up in London from the Fredrick Ullmer Company. It's not marked, and we've never seen it in a catalog, so we don't know who made it. We like it for antique-looking western posters and playbills. We added the lowercase. We have seen it used on British music hall bills.

FIFTEEN YEARS! Hundreds of fonts of Unique Design, Thousands of pages of Fine Lettering, Millions of satisfied customers and Elephantmen served! Yes, this month marks Comicraft's fifteenth anniversary and we're celebrating with the relaunch of the COMICRAFT website and the launch of a brand new font... a font that's not just a bunch of letters arranged in alphabetical order... this one's Carefree, Original, Mirthful and Interesting, it's Clever, it's a little bit Raunchy, a little bit Adventurous, Friendly and Tenacious all at the same time -- and if that doesn't spell COMICRAFT, then we just didn't eat enough chocolate today. COMICRAFT: Stimulating the release of endorphins in your system preferences since 1992.

To start this year, we present a beautiful and attractive font. Font inspired by calligraphy strokes in the Middle East. Murisa Valeria is a beautiful font. With care and patience, we created and processed the font with a deep artistic effect. We believe that the fonts we create have high appeal. We make it with all our heart. Murisa Valeria is a font that you really deserve.

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Tropical Jungle is a fun wild font, inspired by the wild life of the jungle. Inspired by the tropical rainforests of South America, Africa, and Asia, this font will inspire you to get out there and explore! Tropical Jungle is a bold, quirky typeface that captures the joyous spirit of life on earth or at least, of the parts we’re most familiar with: monkeys swinging through trees, tigers stalking their prey through the jungle, butterflies flitting from flower to flower. You can tell just from looking at it that this is going to be a fun-loving font that will bring a smile to your face and a bounce to your step. With over 500 glyphs, this stack of jungle animals will be a joy to use! We made sure our font was easy to read in any application so you don’t have to worry about your documents cluttering up. We know you can’t wait to get started using it in your next project. So go ahead! Grab Tropical Jungle now! A Million Thanks Colllab Studio www.colllabstudio.com

This year we attended the Bologna Children’s Book Fair in Italy. In our days off, we went to Piazza Maggiore to see what the city had to offer and luckily for us we saw an incredible store sign saying CAMPORA. We took some pictures of the typed font and later back in the studio we discovered that it was Dynamo. Immediately our minds were blown away by its beauty and thus we decided to design a new font inspired by its sharp and geometric design adding new weights and OpenType features. In the process we realized that both Dynamo and one of our favorite fonts Avant Garde, share a similar structure, so we made a type mashup between these beauties, including the sharpness of Dynamo and the revolutionary ligatures of Avant Garde.

Whassup y’all! Me and my bros got this li’l gang together: we is Ringo, and we got da bling, yo! We is da typeface family for ya all! We got some real sweet stuff for ya, some nice characters. We got all ’em OpenType features like fractions and proportional figgers, we even got da cubic root, man! And check out da question mark, man, is real sweet. And the ampersand, yeah! I luv ’em ampersands. Now my brothers over here got some light action for ya, and they got some real bold action for ya. We got some nice foxy curves goin’ on, some nice tension, and some nice relaxation. My bro Light over here is kind of like the subtle guy, ya know. He’s in for the female fans, ya know. Heh! Hell, yeah! And man, we speak like 84 languages: we speak the German, and the French, and the Spanish, and we speak the Polish, and the Czech, and the Hungarian, and we even speak Shambala and Swahili and Rundi, and we got some Esperanto thing as well for ya. And check out my bro Black right over here, he’s like the action superhero, man! He’s got impact, man! Yeah yeah, but you know, my bros Regular and Bold are the real deal. Them is like da word of da street, man! Like da word of you, and you. And we got a message for y’all: life is hard, life is real, but you should work your mojo, be smooth, be nice, chill. We got all them kerning pairs, and all them weights, and we got ’em alternate letters. So check us out, yo!

This time we designed a font of ink streaks on paper and named it Sketching. We loved creating it because this is a work of art in itself, making it through a long process. Every letter we made has always maintained its distinctive style. We hope you are all happy with our latest font.

Sardines is a project by Jacques Le Bailly aka Baron von Fonthausen. It first saw the light as a student project for a monospaced font and eventually grew into Vette Letters’ largest font family. We saw its potential and expect it to be a million seller, just like our other typefaces. VLNL Sardines comes in 42 different variations, like rough and clean cuts, regular and condensed widths (condensed is the exactly half of the regular width). Sardines is an eclectic mash of classic curves and mathematical measurements, leaving a very distinct typographic flavor. While most of our type is market-fresh, this one comes out of the can, but it’s delicious nonetheless. And it’s great for adventurous BBQ-ing!

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Fonts never fit your designs ? They’re just not flexible enough, not modern enough or too old-fashioned? And you’re too busy to keep looking for a font that fits the bill, right? The market is flooded with all kinds of fonts, but none of them is simple and elegant. Valienta Script is what you’re looking for. It’s an elegant typeface created to make your designs stand out from the crowd, and to add a touch of luxury. A Million Thanks www.colllabstudio.com

Hi There, Exotico is special in that one word can be written in a million different ways. With a picturesque and exotic touch, it will give a new feel for all your design needs. Whats incuded: Exotico.otf containing upper & lowercase characters, full set of punctuation and numerals, with opentype features with stylistic alternates and ligatures. Exoticottf - For folks without opentype capapble software, the standard Serendipity font with the first set of letters. Features : Ligature,Contextual Alternates, Stylistic Alternates, PUA Encoded Can't wait to hear your comments and we are very grateful for your visit to our store. if there any questions, please feel free to ask me, i'm happy to help. Have a great day! Thank you :)

When Jim Lee sent us pages of his latest project, DIVINE RIGHT, we knew we had to do something special for him. Something Unique. We knew we had to create a whole new look for his book. We spent weeks holed up in our Colorado mountain retreat, meditating on the true nature of leading and kerning, sketching out ideas and rejecting all but the best of the best. As the dreaded deadline doom rapidly approached, we suddenly knew we had the answer: A line of 'Celebrity' fonts -- digitally remastered lettering based on handwriting samples of the many Artists and Creators we all know and love. Of course, our first font would have to be...the SAMMY DAVIS Jr font! But Jim didn't like that idea and made us create a font based on his handwriting instead. You're no fun, Jim.

Lower-case lettering is so-called because the characters that we know as lower-case were once kept in the bottom, shallow drawers of a type compositor's typecase. Not a lot of people know that, and we suspect superstar artist and FAIRYTALE FANTASIES Calendar creator, J Scott Campbell doesn't either because even though we looked high and low, in every single one of his drawers, we still could not find a single example of Scott EVER writing in lower case, but we begged him, we pleaded with him and, eventually we HYPNOTIZED him, and here's the font you'll find in J. SCOTT TIME CAPSULE from Image Comics! You're welcome. See the families related to J Scott Campbell Lower: J Scott Campbell & J Scott Campbell Sketchbook.

We don't mean to gloat, but we have to say that it gives us immense, malicious pleasure and joy to supplant other popular germanesque letterforms with this, remarkably superior font. This successful addition to our DEAD cool POOL of ACHTUNG BABY alphabets will, no doubt, make you feel that your own library of teutonic fonts is now severely lacking. We're that mercenary, we're Mercs with Mouths, you might say. Wait, did we say that we DON'T mean to gloat? Actually, we do.

Adhesive Letters JNL was drawn from sample letters and numbers once manufactured by the Tablet and Ticket Company of Chicago. Originally sold under the brand name of Willson's, these gummed letters were available in a number of styles and sizes.

The origin story of HANLEY FONT COLLECTION all starts with the Script. We were designing logos and kept feeling like we needed a different kind of script, vintage feeling but not dated, and not too baseball-y or too formal. We couldn’t find exactly what we were looking for, so we decided to create it ourselves. After that we realized what we really wanted was good wood block looking lettering especially with small caps. And the collection just grew from there - a tall slim style, a monoline version of the script and of course a good sans. We topped off the group with a large selection of catchwords and extras with plenty of swirls, swashes and frames. Hanley has just enough irregularity to the edges to impart a human feel, but it’s still clean. Super versatile, all the styles work well together and can look authentically vintage or modern and hand-crafted.

Walk so fresh, talk so fresh - we like it, we like it! TalkSeek is in town and is ready to rock!

Creating the condensed version for the Brandon Text was the missing project to complete the Brandon series. Brandon Text was created as a companion to Brandon Grotesque. When we started to designed Brandon Grotesque Condensed we felt that there should also a condensed counterpart for small sizes; so we made Brandon Text Condensed. While a condensed typeface is not just a squeezed original, we took the Grotesque Condensed as a starting point for the Text Condensed version simultaneously we also kept an eye on Brandon Text to find the perfect missing variables.

This came from an early-1900s lettering book. Never was an actual font, but it has a quaint look that should be useful. We hate to see alphabets just fade away, which is why we make fonts like this. We added a few touches.

Halfway There… We love to go camping as a family and we usually go to France (because France is only a 5 hour drive from where we live, it is usually sunny and they have the best bread in the world - enough said!). Somewhere around Lille, or Luxembourg City (depending on our destination in France), the kids always ask: ‘are we almost there?’ and my answer is always: ‘we’re halfway there!’.

A Victorian type which, like so many others, was originally offered without a lowercase. As we do so often, we designed a matching lowercase for it. We also added a shaded version of the caps, figures and points of our earlier Vanities font. A nice companion face.

This came from a shop near Munich, Germany, and was a very poor proof with no font name on it. Never did identify it. When we cleaned it up, we liked it pretty well. We think it is typical of some early twentieth century art nouveau fonts.

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Introducing, Slash Roller, it marks a new era in graffiti font. The slashing zig zag tape gives it an authentic DIY feel. The slashed tape is prominent but not overdone, adding an interesting layer to the blocky rough letters. Slash Roller is an attempt to create a lettering style that seems like it was made with a spray can and a brush, but keeps the appearance of a slightly imperfect and distorted typeface. It looks like the work of a vandal, but the slashed typography is actually intentional. A Million Thanks Colllab Studio www.colllabstudio.com

"Hi there, thank you for passing by. Colllab Studio is here. We crafted best collection of typefaces in a variety of styles to keep you covered for any project that comes your way! Bill Hiffith is an Organic Script, a gorgeous font that can be used for making multiple things. it includes smooth brush stroke, simple and soft. Its elegant taste is one of the most gorgeous fonts. This typography is reflected in this exquisite font family. The type is clean and simple yet fun and stylish. It is beautiful, better for headlines style design or logo design. Or you can have it on your website’s body style. Grab it now, Bill Hiffith could elevate your elegance brand design. A Million Thanks Colllab Studio www.colllabstudio.com

Redrawn from an old wood type we picked up in London. The original manufacturer is unknown. We added the lowercase to increase is usefulness.

We designed Mrs White for our next book for children. We needed a clean script that would give a feeling of a primary school handwriting. Mrs White is filled with ligatures and contextual alternates which gives her very smooth line of text. Scripts shouldn't be used without lowercase letters so we added a small caps for headlines and acronyms. Check out the manual for more information on how to use Mrs White. Polish language use latin characters but we would like our Eastern neighbors to be able to enjoy Mrs White so we added cyrillic alphabet (script and caps).

High Fidelity is our funky new variable font that was inspired by an incredible vintage poster we saw at the NYPL (sadly, the designer wasn't credited.) First we developed the ultra wide top-heavy style. Then, unable to resist the dynamics of variable type, we added the narrow width and violà our first variable font was born. We then added "drip" and "stretch" axes so you can play around and customize it to your heart's content. We think it works for anything from album covers, posters, social media, apparel - really anywhere you need a fun, expressive look.

Julia Child once said: the secret to great french cooking is butter, butter, butter. Thus, we present to you Manteiga - butter in Portuguese! - a typeface for heart-melting, word-spreading goodness. The idea we had was to play with brush lettering - a style we love - and go as far as we can with the shapes of the letters while finding balance between positive and negative space. We wanted biiiig personality. And small inconsistencies - the ones that add texture and life to lettering. We left extensive OpenType features and technical stuff aside for a moment, adding later only what we thought was necessary, like different shapes for the Q, a and g - for example. All caps setting was something we wanted from the beginning. In text case, the x-height is rather short for a brush script, and this lends a quirky voice. Spacing is ultra tiiiiight so don’t go too small, but make it as big as you want! Ah! And there are some fun dingbats thrown in for good measure.