Nobella is a flowing, mid-century script typeface, perfect for logos and sport-style graphics. With its curly style and decorative swashes, this font could be considered a baseball classic and is guaranteed to give any logotype a creative, vivid appearance. Its thin parts and its large capital letters makes for a typeface that combines lightness with expressiveness. Use underscore _ to make a swash. Example: Yankees_ Use multiple underscores to make swashes of different lengths. Example: New York________ (Download required.) The font contains all characters you'll ever need, including all punctuation and numbers. It contains contextual and stylistic alternates and many other OpenType features. It supports all Latin based languages: North, East, West and Central European; North and South American; Southeast, North, Central Asian.

Fox is a completely new typeface based on my previously designed Fox family font, which has been in distribution by T26 type foundry since 2001. Old Fox typeface design decisions were reconsidered in a way to improve legibility without sacrificing its originality. This new Fox family consists two subfamilies: Fox TRF and Fox Sans TRF. Fox TRF is upright italic typeface with light, regular and bold weight styles. The most distinguished Fox characteristic is the lowercase letters. Their curly, playful and vivid letter forms were derived from handwritten lettering then carefully shaped and adapted onto sans serif category. Fox typeface is recommended for use as a display font, and has been generated in a single OpenType format with Western CP1252 character set.

Is that the trees rustling, or the hinges on the gate? Pull up your covers as daylight grows dim... there is indeed a chill of fear in your heart and the blood in your veins is turning cold. Try your best not to shiver and shake... The Iceman cometh!

Dangereous can on E, sharp grass on C, strong tree on O, drop of water on N and hand shovel on S = ECONS, set of 52 ecological symbols made after spending one day fishing on the river in my municipality and seeing so miscellaneous garbages in the water.

The Cochin font is based on the work of eighteenth-century punchcutter, Cochin. Charles Peignot commissioned the revival of this strong typeface in 1912. The capitals are squarish. The lowercase has long ascenders and sharp serifs, giving Cochin an unusual elegance. The curved ascender in the italic lowercase d is a major characteristic and the p and q lack foot serifs. Cochins overall vivacity derives from the engravings on copper, produced in France in the eighteenth century. Cochin is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.

Sukaria Organic is a lively and fun handwritten font that embodies a sense of organic whimsy. With its carefree and slightly irregular strokes, Sukaria Organic captures the authenticity of hand-drawn lettering. Each character dances with a joyful bounce, invoking an aura of spontaneity and creativity. The font’s organic texture and playful curves make it a perfect choice for projects that seek a touch of natural charm and carefree spirit, such as eco-friendly branding, handmade product labels, and cheerful invitations. Sukaria Organic brings an infectious sense of joy to any design, ensuring that its delightful personality shines through, celebrating the beauty of imperfection and the allure of the handwritten touch.

Aquawax FX was developed by Francesco Canovaro as a new variant of the Aquawax family, one of the most beloved Zetafonts classics. This new typefamily is characterised by a contemporary and elegant design, that revisits the original design of 2008 with new geometric inventions, twisted with the current fluid zeitgeist. Aquawax FX builds on the original Aquawax family by adding counter-inktraps to the letterforms and emphasizing the inner contrast of curves and corners creating a smoother, flowing and dynamic look. While inktraps are a design feature that prevents ink from bleeding or filling small spaces in letterforms to achieve a cleaner, more readable look, anti-inktraps characterize the design with a distinctive watery appearance, suitable for logo design and titles. This watery effect is possible through a slight rounding of the inner and outer corners, keeping the original cuts at the letter terminals. A Space variant pushes FX experimentation furthermore, providing an alternate stencil-like style that takes legibility to the extreme, ready for logos and sci-fi headings. This does not limit the usability of Aquawax FX to mere display intent. The Aquawax FX font family includes two versions (Roman and Space), each with nine weights, ranging from Thin to Heavy, and matching italics. With a total of 36 variants plus one variable version, Aquawax FX is a versatile type family that can be used for a variety of design projects, from branding and packaging to editorial design and advertising. Aquawax FX offers a fresh re-interpretation of the original Aquawax letterforms and proportions, with a dynamic and flowing look that is sure to make your projects stand out.

Festina is our newest font, which is handwritten which is neat and clean and proportionate in usage. gives a friendly, relaxed, and cool impression when reading. Not limited to that, the bold calligraphy font is designed to keep paying attention to the beauty of each letter, there are alternate options for the letters which are certainly easy for you to access, so you can automatically customize the letters you want to enhance the visual appearance of your design project. This charming font also offers the beauty of abstract typography harmony for a wide variety of design projects, including digital natural handwriting for designs, quote designs, for social media business designs, advertisements, trademarks, food and beverage promotion banners, text, posters, a signature, and all designs require handwriting or whatever design you want. What’s Included : File font Web Fonts Standard glyphs Ligature Works on PC & Mac Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support for; Afrikaans, Albanian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Slovak, Slovenian, Spanish, Swedish Thank you for your purchase! Hope you enjoy our font!

Dawned is our san serif font created with a sweet and enchanting imagination which we applied to this font design. every arch we make is dramatic and dazzling. start using this font to get the perfect work in your project. Not limited to that, the bold calligraphy font is designed to keep paying attention to the beauty of each letter, there are alternate options for the letters which are certainly easy for you to access, so you can automatically customize the letters you want to enhance the visual appearance of your design project. This charming font also offers the beauty of abstract typography harmony for a wide variety of design projects, including digital natural handwriting for designs, quote designs, for social media business designs, advertisements, trademarks, food and beverage promotion banners, text, posters, a signature, and all designs require handwriting or whatever design you want. ============================================================================================================ What’s Included : Standard glyphs Ligature Works on PC & Mac Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support for; Afrikaans, Albanian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Slovak, Slovenian, Spanish, Swedish Thank you for your purchase! Hope you enjoy our font!

The family tree of this friendly face runs deep. Its primary inspiration is Twentieth Century, designed by Saul Hess as a monoline version of Paul Renner’s Futura. The design was reinterpreted by Herb Lubalin as Avant Garde in the 1970s. This version softens the harsh geometry of the original designs with rounded line endings: the result is a warm, inviting face that is elegant, confident and inviting. All versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.

In Norse mythology, Yggdrasil is the tree of life, which grows right into heaven - maybe even space! It has deep roots, which grows into three different worlds. I made this font in hope that someone with a love to Norse mythology could use it - maybe even for something viking themed! I don’t think that the gods of Norse mythology ever heard of contextual alternates or multilingual support - but I added it, without even asking! - Yggdrasil has 5 different versions of each letter (in both Regular and Rough) and supports loads of different languages!

Rock it! is a type family that let's you create instant graphic design for any ROCK, PUNK, HARDCORE, HORROR and so on -gig, poster, logo, and whatever you need. Just type your texts and combine all the tree versions for authentic look! Rock It! includes three ultra condensed sans fonts with different eroded textures and partially different letter shapes. Different versions of Rock It! are set as "Light," "Regular," and "Bold", where Light and Regular have eroded holes in them whereas Bold has "dirty print stains" all over the characters.

Mrs Summer is a hand drawn narrow typeface with a Western touch. It has only uppercase characters with alternate glyphs in place of lowercase letters and additional alternate glyph in a Stylistic Set. It has build in OpenType Contextual Alternates feature that will automatically set alternate glyphs depending on frequency of appearance of the same character (even in web font but only in HTML5 browsers). The script doesn’t just throw random glyphs. Additionally Mrs Summer is filled with ornaments, arrows, stars, horses, trees and a lot of other symbols.

The Signers of the Declaration of Independence font is a collection of all 56 signatures that appeared on America's Declaration of Independence. A must-have for autograph collectors, desktop publishers, lovers of history, or anyone who has ever dreamed of sending a letter, card, or e-mail to a friend or family member "signed" as if by one of the signers of America's Declaration of Independence. This unique font puts every signature on that history-altering document at your fingertips in the form of a high-quality Open Type font. Our fonts behave exactly like any other font on your system and are installed and selected the same way. No special software is needed. Each signature contained in our fonts is mapped to a regular character on your keyboard. Just as with any True Type or Open Type font, you can resize the signature, change its color, etc. Open any Windows application, select the installed font, and type a letter, and you will see the President's signature appear right there on your page where you placed your cursor. Painstaking craftsmanship and an incredible collection of hard-to-find signatures go into this one-of-a-kind font. We're confident you will enjoy it. Please note that this font is intended for entertainment purposes only.

The American Presidents font is a collection of the signatures of all 44 U.S. Presidents. A must-have for autograph collectors, desktop publishers, lovers of history, or anyone who has ever dreamed of sending a letter, card, or e-mail to a friend or family member “signed” as if by one of America’s Presidents. This unique font puts the signatures of America’s Presidents at your fingertips in the form of a high-quality Open Type font. Our fonts behave exactly like any other font on your system and are installed and selected the same way. No special software is needed. Just as with any True Type or Open Type font, you can resize the signature, change its color, etc. Each signature contained in our fonts is mapped to a regular character on your keyboard. Open any Windows application, select the installed font, and type a letter, and you will see the President’s signature appear right there on your page where you placed your cursor. Painstaking craftsmanship and an incredible collection of hard-to-find signatures go into this one-of-a-kind font. We're confident you will enjoy it. Please note that this font is intended for entertainment purposes only.

Gidglet is a serif font highlighting the height differences of the letters’ thick and thin parts, and has elegant, clear letters. Little hooks and lines on the letter edges show classical, traditional nuances to your designs. Moreover, the thick and thin letter parts are clearly seen in a high contrast serif font. The thin letter lines show elegant characteristics, while the thick ones express firm, clear nuances. Such high contrasts between the thick and thin parts add dimensions and prominence to the designs. As a result, such a font is perfectly applicable for designs with formal, elegant, professional impressions in big text sizes in order for the beauty and the contrasts of such thick and thin parts to be clearly seen. In addition, you may enjoy the available features here as well. Features: Ligatures Stylistic Sets Multilingual Supports PUA Encoded Numerals and Punctuations Gidglet fits best for various design projects, such as brandings, quotes, invitations, name cards, greeting cards, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing

BD Mothers’s main characteristic is the humorous blend of fat serifs, knobby curves and the thin square inner shapes. Perfect for use on posters, CD-jackets, titles in the range of cartoon, games and music.

Sure Shot brings back oldschool grafitti to your desktop! It's got elegant swings and wildstyle curves, perfect for logo's that needs a hip hop flair. Well, it's hip and it's hop - and it won't stop!

A heavy obround sans with a high x-height and unusual lower-case spurs that flow up and into the bowl. This curve is mirrored in the ascenders. The alternates provide for closer, denser setting.

Cathena is a modern script with sweet touches and beautiful curves in each letter. It features a bold, authoritative, luxurious, modern and premium nature. Cathena is great for wedding invitations. magazines, logos, signatures, photography watermarks.

Solking is an Arabic typeface of a three weights : Sharp, Curved and Rounded . the main focus is on blending traditional and modern rules in the formulation and design of the Kufi type in new style .

Blocky combines attractive curves with a fresh urban edge; delivering a stylish script which is guaranteed to add an eye-catching appeal to your logo designs, brand imagery, quotes, product packaging, merchandise & social media posts

Christmas Chances - Christmas Font is a captivating display typeface designed to evoke the festive spirit of Christmas. With its elegant serif letterforms, this font adds a touch of sophistication to your holiday-themed designs. It comes with ligatures and six unique alternative decorations, including Santa hats, Christmas trees, Santa Claus, festive ornaments, Christmas cakes, and more. These decorative elements allow you to infuse the holiday spirit into your projects, making it perfect for various Christmas-themed designs. This font is specifically crafted for Christmas-themed projects, making it a versatile choice for a wide range of applications, including t-shirt designs, invitation cards, greeting cards, mugs, gift designs, Christmas ornaments, and much more. Christmas Chances - Christmas Font is your go-to choice for spreading holiday cheer and warmth in your creative endeavors.

Elise is a sweet natured, layered display typeface, with a few layers but a wealth of options. From the feminine to the fun to the nostalgic, Elise is a capable and personable set. Best used BIG and with color, you’ll always find an occasion for Elise’s charm. To use this typeface, once you have your copy in place in the design program of your choice, copy your text block and paste it directly on top of your existing text block. Set this new text block to a different Elise layer and voila! You’ll already start to see some interesting effects take place. In some cases, different effects are achieved by bringing The Elise Ribbed layer to the front or to the back. Also available is a free ornament set to get you started.

The elegant Grenale brings a new look to the classic didone. This shimmering sans-serif family with its mild deco shades alters the typical serifs and terminals of the classic style to form a gracefully eye-catching, high-contrast font. While high-contrast, sans serif forms tend to disappear in the copy, Grenale's meticulously designed features exhibit proper balance in the spacing and in the thorough improvements of its contours. The rigorous consideration given these details leaves a delicate typeface that doesn't get washed out in certain applications. Its pure, polished, geometric structure has a glamorous sensitivity, drawing heavily from the inspiration of the haute couture influence. Grenale's thin weights are simple but vibrant--elegant forms that naturally lend themselves to high fashion journals, high-end branding, and other five star applications. With added energy and power, the thicker weights with their ink traps and optical compensation intensify the gravitas for a statelier look to the graceful forms. Grenale's upright versions are also matched by optically adjusted italics, intentionally tailored to maintain their counterparts' sharp edge, causing the font's fierce characteristics to shine through the refined face. The typeface also includes a wide variety of alternates that can be accessed in any OpenType-enabled application. The stylish features include a large group of alternates, swashes, and meticulously precise details with teardrop terminals and alternate titling caps to accessorize the font. Also included are capital swash alternates, old style figures, and small caps. Take a look at the informative PDF brochure to see these features in action. OpenType enabled applications such as the Adobe suite or Quark can take full advantage of the automatic replacing ligatures and alternates. This family also offers the glyphs to support a wide range of languages. It's time to think high-class. Graceful and confident, Grenale's carefully crafted features transfer pleasantly to each page with elegant charm. With its variety of alternate glyphs and its high, classy contrast, this five star font is a great option for bringing a more refined look to your work. Production assistance for Grenale provided from Lucas Azevedo and iKern.

Stop trekking through the thick, wintery font forest, and step lightly into the fresh life of the Haboro hyperfamily. Though simple in nature, the Haboro hyperfamily provides you with a variety of options. Take, for instance, Haboro Soft, the latest member. Soft features a clean, geometric shape based off Haboro Sans. Unlike Sans, however, Soft’s blunted terminals give your work a more contemporary appearance. It’s a gentle touch for those times you prefer subtilty over pounding your message home. Take Haboro Soft even farther with its OpenType features. The typeface contains specially shaped small caps and old-fashioned figures--just enough to give your work a unique touch. Of course, for more options, use the entire Haboro hyperfamily to expand your abilities. Enjoy the comfort in knowing you’re choosing a font family equipped with tools for most anything: packaging, branding, web pages, iPhone apps and more. Its simplicity lends itself to achieve perfect results. And yes, your work will even thank you.

Tetria was designed by Martin Jagodzinski, who says that the font came from the need for a compact, constructivist typeface. Tetria combines the expression of simplicity of the 'norm' typefaces like DIN Mittelschrift with elements of Old Face typefaces which optimize legibility. It therefore contains old style figures and a larger stroke contrast, which makes the font legible even in smaller point sizes." Sources of inspiration for Tetria were the designs of Joost Schmidt and Herbert Bayer as well as the norm typefaces. The name comes from the Greek word for 'four', tetra. "Four is the number of many simple and useful objects, four wheels on a car, four corners of a book. Also, the basic forms of Tetria come from the simple geometric form of the square." The space-saving Tetria is well-suited to a variety of uses, from corporate typeface to text to display on posters, flyers or onscreen."

Distinctively Art Nouveau with a touch of Arts & Crafts, Quaint Gothic is a typographic gem from the late nineteenth century. Also known as Desdemona, this undulating and organic typeface is a versatile and refreshing alternative to many of the font designs on the market today. Quaint Gothic comes complete with an alternate set of caps and a new set of lowercase characters. And for your convenience, a nifty set of small caps and small figures are included in this version. You may also want to access the word-on-a-wave logotypes like “to” and “and” located in the special character slots. They’re great for constructing provocative headlines and titles. Quaint Gothic is also available as an OpenType font. It contains lining and oldstyle figures, prebuilt fractions, stylistic alternates, a wide variety of discretionary ligatures and word ornaments. These advanced features currently work in Adobe Creative Suite InDesign and Illustrator. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.

Inspired by the Appalachian culture of the Southeastern United States, the finely tuned forms of Dulcian strike a clear, empowering chord with your audience. This energetic and fresh sans serif flows fast and smooth with its simple lines and slight hand-written character. All total, there are six weights, with complementary italics and three different widths. Dulcian supports OpenType features and is packaged with unicase alternates, unconnected alternates, ligatures, old-fashioned figures, fractions, titling and small caps. Preview any and all of these features in the interactive PDF manual. The Dulcian family of fonts also includes glyphs for 72 languages, providing you with more than 600 glyphs per font. While designed especially for pull quotes, this display typeface can be used for a variety of applications. Dulcian is an excellent choice for websites as well as flyers and packaging. Other uses include coffee, menus, awards, certificates where a touch of humanity and personalization is needed.

Chalky Letters is a multilayered font collection, created for the chalk-lettering lovers. Letters and ornaments are carefully hand-drawn to resemble the authentic chalk effect. 4 different vintage typographic styles along with a variety of decorations and shadow effects make endless combinations. The collection gives the designer the freedom to use it in any typographic project he can imagine: greeting cards, labels, large scale prints, branding, packaging, signage, editorial design. Typographic styles: Chalky Letters Heading: All caps, old fashioned, serif, with 2 styles of decoration and shadow effects Chalky Letters Label: All caps, heavy, serif, vintage, solid and outline, with 4 styles of decoration and a shadow effect Chalky Letters Script: Simple modern calligraphic with terminal forms and 2 alternate styles of descenders. Combined with a shadow effect. Chalky Letters Note: All caps, simple, thin, old fashioned, with a shadow effect Chalky Letters Extras: 2 styles of ribbons, frames and ornaments. The font collection supports Central, Eastern, Western European, Baltic, Turkish and Greek languages.

Greylock is a casual script and clean brush script with a bouncing baseline. Include OpenType alternates and common ligatures. Try the alternates and ligatures to give your designs looks good, fresh, casual, stylish, and modern. Greylock is equipped with 279 glyphs. and by having many of these glyphs there will be able to choose the letters according to your likes, lots of variations and options for each letter, so you can customize on your design choices. with pleasure and happiness, in this font package you will get: Greylock Regular OTF to use a variety of flying machines, you need a program that supports OpenType features such as Adobe Photoshop Cs / Adobe Photoshop CC, Adobe Illustrator CS / Adobe Illustrator CC, Adobe Indesign and Corel Draw and many more programs that support OpenType. If you do not have a program that supports OpenType, you can access all the alternate glyphs using Font Book (Mac) or Character Map (Windows) Thanks and happy designing Thank You for purchase! Arief.hk

Re-introducing the classic mid-1500s Garamond forms for the twenty-first century is never an easy task. But Hans van Maanen makes a fine attempt at just that by remodeling the traditional shapes through a modern lens with stunning results. Aragon is a workhorse family that performs very well in a variety of text sizes, from footnotes and legal copy to lengthy body sets. Its combination of wedge serifs with uniquely tapered stems offers a sturdy Dutch touch that improves legibility altogether, while at the same time the slight stress shift to the top half of the characters makes the immersive reading experience very open and comfortable. The Aragon family comes in a standard two-weight set with corresponding italics, a roman small caps font with its own italics, and very attractive initials for display uses. All fonts come in the usual popular formats, and include a glyph repertoire that covers Western, Central and Eastern European languages, as well as Turkish and Welsh/Celtic.

Ricksta is a charming gothic serif font, with a unique sharp touch. If you are looking for an eye-catching and truly powerful look in your various visual branding design projects, then Ricksta is the answer. This font has been created with detail and precision to meet the needs of your branding projects. With families that include regular, shadow, slant, and distort, you have a variety of options to create a look that matches your brand identity. Ricksta also features alternate ligatures and characters, giving you the ability to create truly unique and captivating letter designs. Ricksta also supports multiple languages. That way, you can reach a global audience without limitations. This is your chance to make your brand stand out with a strong character. So, prepare yourself to turn your branding projects into stunning works of typographic art. Get Ricksta now and see how this unique gothic serif look will add a special appeal to your brand and your projects.

Hastafi is a classy serif typeface. It is naturally bold, with contrasting, hairline thin horizontal strokes, and a confident character. Use it for any project that needs that extra bit of elegance and personality, without losing the thoughtfulness and authenticity of a serious serif font. The Hastafi family consists of eight beautiful styles: The Regular, for a medium and normal variety, and the flowing Italic version. It also contains a swash style for decorative additions to the letters, and each of the styles as an emphasized Bold. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.

Adeline which has a simple and minimalist design. In this font, there are no serifs or extra lines that stand out at the ends of the letters, making them appear more minimalistic and easier to read. Adeline can be used in both modern and contemporary designs, and is suitable for use in a variety of fashion media, posters, magazines, typography and other digital media. FEATURE; -Uppercase -Support Foreign, Numbers and Punctuation. -Alternative. -Regular. -Works on PC. -Simple installation. -Accessible in Adobe Illustrator, Adobe Photoshop. Adobe InDesign, it even works in Microsoft Word. -Fully accessible without additional design software. Adeline is encoded with Unicode PUA, which allows full access to all additional characters without having to design any special software. Mac users can use the Font book, and Windows users can use the Character map to view and copy any extra characters to paste into your favorite text editor/app. Thank you for visiting ;)

Vogan Typeface is a versatile font that comes in both regular and outline versions, both of which are in all capital letters. The regular version of the Vogan typeface features solid, bold characters that are perfect for making a statement. The letters are clean and well-defined, making them highly readable and suitable for a variety of design projects. Whether used for headings, logos, headlines, magazines, posters, or other creative applications, the regular version of Vogan Typeface commands attention with its bold and impactful appearance. In contrast, the outline version of Vogan Typeface provides a different aesthetic. The characters in this version are defined by their outer contours, creating a stylish and modern look. The outline font maintains the overall shape of the letters while allowing the background to show through the center, adding a touch of sophistication and creativity to any design. This version is particularly popular for design projects where a contemporary and edgy vibe is desired.

I built the Orchid Key font family from the ground up with the idea that there would be several different styles; the Inline Spurs style was the first to be built, which let me then subtract the spurs, inline slices, or both to make the other styles. I've never made a font quite like this before, which shows in the time it took - it's been over 5 months since I started construction! Each style contains the same character set, with 700 total glyphs. Each has the usual basics: letters, numbers, and punctuation; plus over 300 extended Latin characters for language support, and almost 200 alternates for tons of variety! There's a swash alternate for every uppercase letter, at least 6 alternates for every single lowercase letter, and a set of 10 extra swashes and flourishes so you can customize! Whether you're looking for a western or country look, a retro look, or a modern hipster look for your project, check out Orchid Key!

Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.