In 1972, VGC released two typefaces by designer friends Dick Jensen and Harry Villhardt. Jensen’s was called Serpentine, and Villhardt’s was called Venture. Even though both faces had the same elements and a somewhat similar construct, one of them became very popular and chased the other away from the spotlight. Serpentine went on to become the James Bond font, the Pepsi and every other soda pop font, the everything font, all the way through the glories of digital lala-land where it was hacked, imitated and overused by hundreds of designers. But the only advantage it really had over Venture was being a 4-style family, including the bold italic that made it all the rage, as opposed to Venture’s lone upright style. One must wonder how differently things would have played if a Venture Italic was around back then. Chopper is Canada Type’s revival of Venture, that underdog of 1972. This time around it comes with a roman, an italic, and corresponding biform styles to make it a much more attractive and refreshing alternative to Serpentine. Chopper comes in all popular formats, boasts extended language support, and contains a ton of alternate characters sprinkled throughout the character map.

PT Serif Pro is an universal type family designed for use together with PT Sans Pro family released earlier. PT Serif Pro coordinates with PT Sans Pro on metrics, proportions, weights and design. It consists of 38 styles: 6 weights (from light to black) with corresponding italics of normal proportions; 6 weights (from light to black) with corresponding italics of narrow proportions; 6 weights (from light to black) with corresponding italics of extended proportions; and 2 caption styles (regular and italic) are for texts of small point sizes. The letterforms are distinguished by large x-height, modest stroke contrast, robust wedge-like serifs, and triangular terminals. Due to these features the face can be qualified as matched to modern trends of type design and of enhanced legibility. Mentioned characteristics beside conventional use in business applications and printed stuff made the fonts quite useable for advertising and display typography. Each font next to standard Latin and Cyrillic character sets contain alphabet glyphs of title languages of the national republics of Russian Federation and support the most of the languages of neighboring countries. The fonts were developed and released by ParaType in 2011 with financial support from Federal Agency of Print and Mass Communications of Russian Federation. PT Serif family together with PT Sans won the bronze in Original Typeface category of ED-Awards 2011. Design – Alexandra Korolkova with assistance of Olga Umpeleva and supervision of Vladimir Yefimov

ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.

Taking inspiration from an attempt to marry art with industry of Bauhaus (1919), Brueul Grotesk is classic and straightforward, cutting back superfluous elements. A Sans Serif type, it’s like a design from the Machine Age. It comes in A and B sets to offer end variations—choose the bulbous terminals set if you need a less stern impression. It is then suitable for diverse demands. Brueul Grotesk has A and B sets with 16 weights each, giving you an all-purpose usage typeface.

Construction period of Anafor deeply inspired by the pioneer of geometric abstract art and the creator of the avant-garde suprematist movement Kazimir Severinovic, Malevich’s suprematist compositions. Anafor typeface is separated from the basic Latin letters in terms of character and letter structure. Furthermore, The forms and main structure are designed together with alternatives by taking into account the relationships between the defined angles.Anafor contains certain aspects of a display typeface, due to the structure of the letter forms that are open to abstract connotations. Typeface family includes 2 styles; Anafor Basic and Anafor Crash. Each individual style has 235 glyphs and it has OpenType encoding. Due to the diversity of three styles, Anafor is providing a wide range of possibilities for the user.

Construction period of Anafor deeply inspired by the pioneer of geometric abstract art and the creator of the avant-garde suprematist movement Kazimir Severinovic, Malevich’s suprematist compositions. Anafor typeface is separated from the basic Latin letters in terms of character and letter structure. Furthermore, The forms and main structure are designed together with alternatives by taking into account the relationships between the defined angles.Anafor contains certain aspects of a display typeface, due to the structure of the letter forms that are open to abstract connotations. Typeface family includes 2 styles; Anafor Basic and Anafor Crash. Each individual style has 235 glyphs and it has OpenType encoding. Due to the diversity of three styles, Anafor is providing a wide range of possibilities for the user.

Art Deco turned mundane objects into graceful, sensual works of art, with a nod towards the opulent and extreme. Art Deco sought to build upon the elements of Modern Art movements by focusing on the principal object and removing the extraneous elements found in the Victorian era and in Art Nouveau. The concept of "form following function" and the technological advances of the early 20th century played a very important role in defining the direction of Art Deco. Popular images included stylized people, svelte animals, tall buildings, sleek vehicles and exotic scenes. Art Deco typographic designers were also inspired by these diverse themes. P22's Art Deco font set shows the influence of a cross section of some of the various European and American Art Deco styles.

Introducing FROG1812 Sans, a beautiful, modern font. Ideal for logos and headings. FROG1812 Sans was developed in 2020 to make our projects look more diverse. Before that, we only used the geometric FROG1812 Sharp, which has ceased to meet all our requirements. Follow us in social media VK | Facebook | Instagram

Brozo typeface is a versatile font with 18 styles, ranging from thin to black, thin italic to black italic. Its captivating and elegant look, complemented by multilingual support and a standard character set, caters to diverse designs. Brozo's minimalist yet sophisticated appeal ensures comfortable readability. Elevate your designs with Brozo's perfection.

Inka is the name by which the closest-ones called my partner. Inka is also the name of a text typeface – in its form very friendly and welcoming. The same way as relationships develop through the life, text typefaces develop, too. I had started the work on this typeface about the same time as I met Inka, while reaching the final output has been a long and progressive process. Inka is a modern serif typeface with wide universality in functions (various editorial usages as books, magazines, annual reports…). The concept and the scope of the complete type family are based on the principle of optical sizes of the typeface designed for the particular use of the size of typesetting. Inka consists of several drawing variations for the typesetting of small sizes (Small), text typesetting (Text), larger typesetting sizes (Title), and headlines sizes (Display). Two constructive alternatives, differing in the height of the construction of the font signs, further extend the variability of the usage of the typeface. Inka A has classical proportions ideal for book typesetting. Inka B has lower ascenders and descenders, lower uppercase glyphs and numbers. Typeface with such construction allows us to use the typesetting efficiently while using tighter leading and still looking more contemporary. Each of the font set (Display, Title, Text, Small) consists of four weights (Regular, Medium, Bold, Black), each has wide character set and a lot of OpenType features. “Inka is dedicated to Inka.”

Katastrofe is danish for … well, catastrophe - you may have guessed that! This font was almost a catastrophe to make! I cut out all the letters in a cardboard, and went outside to spray the letters with a spraycan. Everything went smooth as planned, but suddenly the wind started to blow and the papers started to fly away! Luckily I found some stones I used to make the papers stay in place. Lucky for me - otherwise it would have been a catastrophe! Seconds after finishing this font project, it started to rain…I just avoided a catastrophe! But is this font really a catastrophe, or does it just mimic punk/spray/grunge/riot? Make your own statements using Katastrofe, or perhaps your very own punk sayings like “Punk is not dead”, “Anarchy Rebel” or what suits you the best. Whatever you choose to write, you will definitely get that real punk look! Perhaps you could even do a t-shirt print that says “Katastrofe” :) Comes with different upper and lowercase letters along with alternate versions of each letter - and of course a lot of foreign letters, because punk is not dead and punk is universal!

Sultan Plain is an active contemporary variable font, complete with a flexible range of cases tailored to responsive layouts The font places itself at the boundary between two eras of contemporary typographic design, Between stillness and movement, between past exclusivity and present diversity, between the finite and the infinite. Although it is like many of the modern Naskh fonts, Sultan Plain has amazing unique energy Which is missing by many of the fonts that we designed since the beginning of the second millennium. The font is clear and legible in small sizes, suitable for printing for large texts, web pages, and other visual uses. The font includes a matching Latin design and support for Arabic, Persian, Kurdish, and Urdu.

Characterized by flowing curves, intricate ligatures, and graceful strokes, Zaenudin - the Arabic decorative fonts are a testament to the inherent beauty of the written language. Each letter is meticulously crafted to harmonize with its counterparts, creating a seamless and harmonious visual experience. The script's cursive nature adds a sense of fluidity, allowing the eye to effortlessly traverse the characters in a rhythmic dance. Whether used in print or digital media, Zaenudin possess a unique ability to evoke a sense of identity, connecting the viewer to the rich history and diverse cultures of the Arabic-speaking world. We're proud and honored if Zaenudin can be the part of your special projects. Thank you :)

The Birthstone Family is a set of fonts that are not only diverse but perfectly compatible to interchange styles in a single block of text. There are 3 precious gems: Script, Casual, and Formal. Plus for added luster, there's Bounce (both Medium and Light weights) plus a Titling font— A truncated version that includes caps and ending swashed forms. You won't believe your eyes. All 4 styles are uniquely compatible to one another, but distinctly different. See how easily the fonts may change according to the needs of the look. The Pro version contains the three main styles: Script, Casual and Formal plus the lighter weight version of Bounce. You will also have lots of Opentype feature options.

Forget everything you know about TT Smalls because we have re-released the font! TT Smalls useful links: Specimen | Graphic presentation | Customization options TT Smalls is now a decorative font that makes it easy to attract attention. Use it to design expressive headings, in the packaging design or to highlight text on a site. Be sure that the text set in TT Smalls will arouse the interest of the audience. Once TT Smalls was a neutral geometric sans serif, and the inline version was an alternative stylistic set. However, the TypeType collection of universal fonts is extensive, so we focused on creating a unique and expressive font and released an updated TT Smalls. The font contains only uppercase characters in the inline version, and glyph designs are based on a geometric sans serif. With an increase or decrease in weight, the number of strokes in the font goes up or down, respectively. Stylish and easy to use, the TT Smalls font can complete a collection of eye-catching decorative typefaces. Font TT Smalls contains 12 styles: 6 upright and 6 inclined. The character set of the font is 172 glyphs. It has basic Latin and Cyrillic and the main punctuation marks. The standard OpenType feature calt has been added to the font.

LECO 1983 is a headline display OpenType typeface with its three styles: LECO 1983: regular LECO 1983 Blind: without interiors of signs LECO 1983 Negative: in its inverse form. The inspiration for creating this font came from the label on a 1983 bottle of Lečo. The characteristic feature of this font is an embedded diacritic. The monolinear character of drawings is dominant. This font is drawn as capital letter type for both: upper case and lower case letters. It contains alternatives of some signs (e, f, g, m, n, y) and (& and a glyph No) but it consists several interesting alternatives (ligatures) of pairs as (in, on, of, by) as well. This font is best used on strong posters or as a headline display typeface.

Challah is a display font containing 295 glyphs. Letters are very diverse, but because they contain several shapes characteristic for each other - they retain a certain coherence. When creating the font, the main inspiration was to take from the Brazilian graffiti trend - Pichação and Korean typography. Most of the letters are the same size and width, however, when designing, we also tried to include at certain moments small "surprises" that will surely interest and surprise the user of the above-mentioned typeface. The font fits very well into the urban structure, therefore it perfectly matches the art on the walls with the art on the billboards, creating a kind of dialogue.

Pexico is a pixel typeface that uses 10 by 14 grid (capital letter) in 8 styles: 4 basic styles for text setting — Regular, Bold, Narrow, and Mono and 4 stylistic variations of the Regular style for display setting — Outline, Dots, Round, and Inverse. It fits the display's pixel grid when used at 20pt size or its multiples. Pexico supports Latin, Cyrillic, and Greek Monotonic scripts, all with thoroughly designed diacritics. Moreover, Pexico makes use of advanced OpenType features, just as any other modern text typeface. Each style also has 9 sets of numbers, small capitals and is properly kerned. For more information go to Urtd.

HS Hadeel is a versatile display typeface designed for use in titles and graphic projects that require both Arabic, Persian and English characters. It draws inspiration from the modern kufi style and boasts a unique blend of sharp and curved lines that lend a beautiful and geometric structure to each character. The sharp endings at the bottom of each character add an additional aesthetic touch. With five weights available, ranging from Light to Black, HS Hadeel offers a diverse range of options for designers seeking to elevate their Arabic typography. Overall, HS Hadeel is a great choice for those seeking a visually striking and flexible typeface for their projects.

Introducing Rofak, a unique and captivating display font. Rofak takes inspiration from Arabic script and introduces a distinct rounded design to the characters. This choice softens the edges while preserving the elegance of Arabic calligraphy, resulting in a typeface that exudes a sense of warmth and approachability. Rofak prioritizes readability by maintaining low contrast between strokes and curves. With its unique combination of rounded forms and low contrast, Rofak is versatile and well-suited for diverse design projects. Rofak fits in headlines, logos, posters, flyers, branding materials, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview.

The "Erimboo" font is a perfect embodiment of the beauty and elegance of calligraphic style. Key Features: ~ Smooth lines and beautiful handwriting flow. ~ Elegance and a classic touch, suitable for designs that require a luxurious ambiance. ~ Creative and diverse letter characters, making it perfect for titles, logos, invitations, and much more. ~ Includes various opentype options like ligatures, alternate characters, and numerals for flexibility and variation in your designs. The "Erimboo Script " font is the perfect choice for those who appreciate the beauty of calligraphy in their designs. With its unique characters and unparalleled quality, this font will be a valuable asset in your collection.

Kaligane is a type family designed with passion. A geometric typeface, first designed in a muscular black weight with a high-powered dynamic typographic aesthetic used in various communications, and later developed in a lighter weight where the shape exhibits some vintage-inspired proportions. With these diverse influences, typefaces allow for the use of impressive displays and effective logo designs as well as the use of more subtle editorials in body text - with a natural inclination for effective and powerful advertising. Sports typography typically uses italics for added dynamism and impact, and Kaligane complies by offering a choice of three alternative italic shapes with different slants.

Peckham Press is a bold hand-pressed typefamily, with a raw aesthetic and solid industrial style. The font brings a spirit of street culture, with its defiant shapes, rough edges and unadulterated imperfections. It works best in strong design, and situations that require an authentic voice. This font is handmade and includes full original texture with density variants and original nicks and grit, with access options to suit different needs. The vector format allows the textured affect show up on any program, no additional software or updates required.Peckham Press supports a wide range of latin languages and paired with it's diverse flexibility allows it to handle projects of any size.

Handelson is a collection of 6 handmade typefaces with authentic and organic feel. It contains three scripts, one non-connected script and two all caps geometric sans serifs (Block letters). Textures and rough edges are simulating handwritten and printed looks. By combining these fonts you can make diverse typographic solutions and elements with unified style. All the non-connected fonts; Handelson Two, Handelson Four, Handelson Five and Handelson Six has two sets of characters. By enabling Contextual Alternates from the OpenType panel you can make these letters vary randomly to make your text look more like real handwriting.

Fadello is a handwritten signature script with a natural & stylish flow, perfectly suited to signatures, stationery, logos, typography quotes, magazine or book covers, website headers, clothing, branding, packaging design and more. A handwritten script font containing upper and lowercase characters, numerals and a large range of punctuation. Fadello is a must-have signature script that has a diverse set of alternates that will surely be used many times over in various projects in the future. This collection fills a void and separates itself from other scripts available. If you have any questions, don't hesitate to contact me by Gmail: Cooldesignlab@gmail.com.

Preface vs. Helvetica/Futura/Gill: a different strategy of text color. Whereas the established classes of sans serif typeface achieve a dynamic balance between stroke and space by combining a diversity of letterform with an evenness of fit, Preface switches the emphasis, driving out diagonals to create a dominant harmony of curves and perpendiculars, matched with a greater variety of inter-character space shapes—the result of extra width introduced in the “f” and “t”, and by the openness that accompanies the wide tails of the “ a” and “l”, the long ear of the “r”, and the serif of the “i”. En masse, and in keeping with the present trend in typography, Preface exhibits a coarser texture than the traditional sans serif faces, but one that is nonetheless even and precise. With tabular, oldstyle figures.

Mexico’s storied culture is one of the most recognizable today. Its amazing vibrant art and delicious foods have made the leap to influence many parts of the world in recent years. This proud, intense and diverse identity was the inspiration behind La Taqueria, a set of four fonts that express different characteristics of Mexican pop culture. The heavy and spicy, the light and gentle, the constant dynamism, all come together with one rhythm to produce an explosion of personality. Just like its predecessors Distillery and Scrapbooker, the La Taqueria set contains down-to-earth alphabets perfect for chalkboard art and handmade design. All the fonts include alternates and ligatures, providing plenty of variation for that spontaneous appearance everyone is looking for these days.

Set of ornaments based on the decorative motifs used by the first typographic workshop in Buenos Aires: “Imprenta de Niños Expósitos”, between 1780 and 1824. This set is the product of an extensive historical research that aims to identify the type that came from Europe to the City during colonial times, and during the first years of Argentina’s independence. This group has a lot of diversity, which fluctuates between organic baroque forms and geometric neoclassical. Its characters can be used in editorial design along with Roman typefaces, they work individually or grouped to form different figures, guards or frames. It was baptized in honor to the first printer who worked in the workshop: the Spanish Agustín Garrigós.

Our McLaren Pro was created to act as a generic go-to comic style lettering. Its simple and clean letterforms mixed with a mild bounce have an offbeat quality to it without going too far. It is cleanly legible for small bursts of copy to larger bodies of text, perfect for books for children, comics, and anything requiring a mildly playful yet clearly readable font. The SmallCaps and extensive figure sets give McLaren a profoundly diverse design voice, ranging from slightly serious to downright ludicrous. Opentype features include: - SmallCaps. - Full set of Inferiors and Superiors for limitless fractions. - Tabular, Proportional, and Oldstyle figure sets (along with SmallCaps versions of the figures). - Stylistic Alternates for Caps to SmallCaps conversion.

Discover Bergins – Grotesque Sans Serif Modern Aesthetic Initially, Bergins captivates with its modern grotesque aesthetic. Designed meticulously, it embodies a fresh and contemporary vibe, ensuring visual appeal and innovation in design. Clarity and Precision Additionally, clarity reigns in its design. Every stroke and curve in Bergins speaks precision, offering optimal readability across various platforms and sizes, facilitating diverse applications. Versatility Unleashed Moreover, Bergins exhibits remarkable versatility. It seamlessly integrates with a multitude of design layouts, from digital platforms to printed materials, enhancing adaptability and usability.

Inspired by an old matchbook which read: "Chop Suey: Finest Chinese and American Cooking". Chop Chop recreates that matchbook printed feel with soft rounded edges on what one would normally expect to be a sharp and pointy typeface. The typeface has two versions of each capital form, one in the capitals and one in the lowercase positions. The Contextual Alternates feature auto-magically swaps every other character with the alternative version allowing you to easily type you message, while creating a little diversity as well.

Original type work designed in unconventional technique by type and graphic designer Yuri Gulitov. The shapes of signs were built up in a very specific routine. At the first stage signs were drawn on the black sheets of paper by the PVA adhesive, then a white sheets was placed above, and finally after some time the white sheets were torn off. The scraps of white paper presented the signs. Inverse style shows hypothetic result of tearing off the black sheets. The style together or separately can be used in display and advertizing works for demonstration of fight between the forces of good and evil or vice versa. Analog version of the font was awarded by diploma on Third International Biennale of Graphic Design “Golden Bee”. Digital version was released by ParaType in 2008.

Grava is Neil Summerour’s injection of warmth within the geometric sans font category. Historically, geometric sans families have been based on primal shapes — triangle, circle, square — and the more closely they held to those rigid rules, the more internal inconsistencies they showed. Angles won’t match up correctly, letters will lean, overshoots complicate clean typesetting, and idealized circles become grotesque and unwieldy in some weights. Because of issues like these, geometric sans fonts have a reputation of being cold, austere, even a bit “off”. Grava was made to hold a T-square and triangle in one hand while giving a welcoming handshake with the other. The Grava font family comes in two styles (a normal and a Display), each with 20 weights (Thin to Ultra) and paired with italics. Its design allowed the three scripts of Latin, Cyrillic, and Greek to emerge seamlessly, ensuring Grava will find its home in multilingual publications. Even better, each character in the three scripts is spaced with every other character for a beautifully matched fit, and it’s a buy-one-get-all-three deal since they are all packaged together. The normal style’s large x-height won’t let you down in paragraphs, headings, and any call-out text. And have you seen the angles on those numerals? Pairing Grava’s numerals on a jersey is sure to catch some eyes, just sayin'. Grava Display is purposefully quirky and sharp, and made for poster sizes, book and album covers, and those websites with a well-defined character — somewhere between playfully self-aware and overtly vintage. Flat edges are abandoned to make way for sharp points and conspicuousness, for geometrical attitude and respectful expressiveness. Corporate reports use Grava Display to take on a professional and current look. The optional ligatures (N–T, L–L, G–A, C–O, almost anywhere an ‘A’ is placed, and more) in both the normal and Display styles invoke a midcentury modernist and high art feel. Now that introductions are done, you can let go of Grava’s hand and put it to work for you.

Robust, towering, and geometrically refined, Skyward is a surefire classic cocktail of equal parts utility and elegance. This typeface carries a set of over 300 glyphs across 8 distinct faces. With Deco-era sensibilities and a touch of modern refinement + an all new alternative set of characters, Skyward is exceedingly effective in a diverse spectrum of situations. Skyward is the perfect selection for modern, chic, luxury products and packaging as well as bold ad campaigns, window signage, magazine headlines or the classic branding project. Skyward works best as display text. 12 styles Sans-Serif, Serif, and Rounded styles Select Stylistic alternates Upper & lowercase Numerals & punctuation   330+ glyphs per style Supports 75+ Latin based languages OTF files Designed by Jason Carne

Meet Moreno – a semi serif typeface full of personality and flavor. A display typeface in its nature Moreno is free and informal yet stable and trustworthy. Moreno comes with extensive OpenType support - with its more than 15 OpenType features Moreno is giving you a great variety of stylistic alternatives as well as wide range of ligatures, tabular lining numerals, oldstyle numerals, fractions and many more. It comes in 8 carefully chosen weights from Extra Thin to Black plus their matching italics. Together with the 4 additional styles, Moreno becomes a diverse type family of 80 fonts suitable for a wide range of design needs like retail, package, food, branding etc. With its language support - over 200 languages, Cyrillic included - it is ready for world domination!

Mateo is an extraordinary and unique handwritten typeface that stands out with its captivating originality. With letters that seem like hand-drawn works of art, each character in Mateo carries a distinct personality, exuding a sense of authenticity and creativity. The charmingly irregular lines and artistic flourishes lend this typeface an artistic and handcrafted feel, making it a perfect choice for projects that require a touch of individuality and unconventional style. Mateo’s versatility is showcased in its ability to seamlessly adapt to diverse design contexts, whether used for eye-catching logos, expressive quotes, or artistic illustrations. With its one-of-a-kind appearance, Mateo transcends traditional typefaces, inviting viewers to explore the world of handwritten artistry in every stroke and curve

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times™, Times™ Europa, and Times New Roman™ are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times™ is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times™ Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times™ Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer. Times™ Europa is the Walter Tracy re-design of 1972, its sturdier characters and open counterspaces maintain readability in rougher printing conditions. Times New Roman™ is the historic font version first drawn by Victor Lardent and Stanley Morison for the Monotype hot metal caster."