Before the mid-to-late 1970s, when retailers started to embrace UPC (universal price code) technology on a grand scale, pricing merchandise took on many forms. One method especially popular with variety stores (such as Woolworth's, McCrory's, Kress, etc.) were pre-printed price tags that came in small pads and were inserted into metal holders. Shelf Tags JNL recreates a vintage price tag based on examples seen online, and allows the user different ways to create their own vintage-style price tags. You can either utilize the round pen nib style numbers and price marks to place on any size or type tag, or type out prices using the reversed characters (white on black) along with the two end caps provided to form a complete tag unit. For the more adventurous, a complete blank tag is also provided in case the desire is to print a solid color tag background and [using the regular numbers] crate prices in custom colors. Two sets of smaller number (for "floating" cents prices) are also provided in regular numbers and reverse panels. As an extra bonus, there is a set of 1 through zero, dollar sign, cents sign and decimal point individual black-on-white outlined panels for making individual pricing numbers. The keyboard layout for the various characters is as follows: asterisk key - regular cents sign (no panel) dollar sign key - regular dollar sign (no panel) period key - regular decimal point (no panel) left and right parenthesis keys - panel end caps (to form price tags) colon key - reverse decimal point on black panel 1 thru 0 keys - regular numbers (no panels) A through J keys - small regular numbers (no panels) K and L keys - truncated [shorter width] end caps M through Y keys - individual price numbers (black on white with black border a through j keys - reverse numbers on black panels k key - reverse dollar sign on black panel l key - reverse cents sign on black panel m through v keys - reverse small numbers on black panels w through z keys - blank rectangular panels of varying widths equal sign key - full black panel price tag hyphen key - blank rectangular black panel based on the width of most number panels

Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning. The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.” Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition. Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others. “Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.” Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together. “It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”

Ligatures FS Rufus is an outgoing, likable sort of font with an eccentric streak. Wide letterforms and curious ink-traps make for an engaging personality, and a set of discretionary ligatures make FS Rufus irresistible to designers wanting to play. Not a small set, either: there are some 80 different options available. Wide The decision was made early on to make the letterforms of FS Rufus luxuriously wide. This generates a distinctive visual texture when the font is used for text. With other weights available for headlines, FS Rufus brings a curiously engaging look to editorial, magazine covers and advertising. Just look at my ink traps Ink traps are normally the preserve of fonts intended for printing at small sizes, in newspapers or directories – extra notches necessary to prevent ink from pooling. FS Rufus turns the ink trap into a beautiful eccentricity, flaunting it in both its lowercase and capitals. Take a look at the “h”, “a” and “k”, and the “B” and “N”. Attention-seeking? Moi?

Isabel was made out of necessity to create a new font for children and teenagers, that could be enough friendly and versatile for text in words or even easy-to- read long texts. The purpose of Isabel is to combine all the nice and friendly features of the simple letters that the teachers teach to the pupils at primary school, as they starting to learn to read, together with the normal editorial fonts we read every day. In this way it generates a very joyful serif font, or even friendly font, with some conservative aspects. In other words, Isabel is a font that, despite of being a “classic features” typography, is proud to show its innocent and ingenuous elements, this gives to the font a new point of view. The family is composed of 3 parts: the regular version, the italic version and the unicase version. Each one of them has 5 weights, 551 characters and is composed of 208 languages.

The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Alessio Leonardi and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Leonardi and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F Mekanik Amente appears as if it had once been a normal font whose letters were horribly attacked by a pair of scissors. This font could be a very creative choice for headlines. F2F Mekanik Amente is one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype GmbH. Leonardi designed 11 of these himself."

Arabetics Detroit is a monoshape font family with a fixed single shape per each Arabic Unicode character. This font family supports all Arabetic scripts covered by Unicode Standards 6.1, and the latest Arabic Supplement and Extended-A Unicode blocks, including support for Quranic texts. It includes three weights: regular, bold, and light, each of which has normal and left-slanted (Italic) versions. The design of this font family follows the Arabetics Mutamathil style design principles utilizing varying x-heights and no glyph substitutions. The Mutamathil type style was introduced by the designer more than 15 years ago. The Arabetics Detroit font family includes all required Lam-Alif ligatures in addition to all soft vowel diacritics (harakat), which are selectively positioned with most of them appearing on similar high and low levels—top left corner—to clearly distinguish them from the letters. The Tatweel or Kashida lengthening character is a zero-width glyph.

Andron 2 ABC is a product developed especially for children’s literature. It is an ideal choice for primers and other books for the age when children are learning to read. The typeface has the same peak typographic quality as any other font of the praised Andron series—the very best is just good enough for our kids, is it not? As a difference from the normal glyph set (as in Andron 1 Latin or Andron Mega), the letters a, g and y have those simpler single-story shapes that resemble the forms usually taught in writing, which are sometimes called infant letterforms. Now, Andron 2 ABC is available in a full four-font family set.

NorB TypeWriter Roughen is the roughen version of my NorB TypeWriter typeface witch's my emulation of the IBM Selectric 'Light Italic' ball witch was used by my grand-brother for his correspondance during the 70’s and 80’s. It's however a slanted mono-spaced looking typewriter font. You may want to use this font with any word processing program for text and display use, print and web projects, apps and ePub, comic books, graphic identities, branding, editorial, advertising, scrapbooking, cards and invitations and any casual lettering purpose… or even just for fun! NorB TypeWriter Roughen features 677 glyphs, OpenType features and comes in 6 weights each with their matching italics and in a Light, Normal and Bold version.

Roclante Display is a Brand New Elegant Typeface with a powerful font family. It has a dependable and uncompromising style, with controlled letterforms and modern touches. It looks amazing in logos, magazines, and movies. Roclante Font would be perfect for branding, headlines, Captions, paragraph, and posters. The various weights allow you to experiment with a wide range of applications. It's created to make an impression without sacrificing its beauty and readability. It's shown a clean, minimalist, warmth, quirky, yet still purposed to be versatile The Typeface includes Six Weights - UltraLight, Light, Normal, Medium, DemiBold, & Bold. All offer wide language support, upper and lower cases, numerals and extended punctuation. Thank you for taking the time to look into the font.

Roclette Pro Display is a Brand Elegant Typeface from Roclette powerful font family. It has a dependable and uncompromising style, with controlled letterforms and modern touches. It looks amazing in logos, magazines, and movies. Roclette Font would be perfect for branding, headlines, Captions, paragraphs, and posters. The various weights allow you to experiment with a wide range of applications. It's created to make an impression without sacrificing its beauty and readability. It's shown a clean, minimalist, warmth, quirky, yet still purposed to be versatile The Typeface includes Eight Weights - Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold and ExtraBold Numerals and extended punctuation (200+ Glyphs). Expert kerning and quality crafting. Normal, Italics, Outline and Outline Italics Included.

The typeface family Triump is a simple sans serif with 6 weights from Thin, ideal for use as an epigraph, to Black for head titles of special impact. Excellent for applying in graphic design as logos, trademarks, posters, editorial and web design. Inspired by the classic types of the late twentieth century with rounded corners that give the typography a smooth appearance with rounded ends, with a horizontal stroke that exceeds the vertical in the letters A, E, F, H, J and K which gives a distinct personality. Triump comes with a Black weight in normal and italic Line both upper and lowercase letters, especially to give a vintage look to the designs.

Polish type designer Lukasz Dziedzic created this serif FontFont in 2010. The family has 30 weights, ranging from Light to Black in Condensed, Normal and Wide (including italics) and is ideally suited for advertising and packaging, book text, editorial and publishing, logo, branding and creative industries as well as small text. FF More provides advanced typographical support with features such as ligatures, small capitals, alternate characters, case-sensitive forms, fractions, and super- and subscript characters. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. As well as Latin-based languages, the typeface family also supports the Cyrillic writing system. In 2011, FF More received the CommArts award.

Type designer Hannes von Döhren created a display typeface called "Blow Up". A bubbly, sweet font with nice light effects. Perfect for use in big sizes on posters or flyers. You can use Blow Up Sans & Blow Up Bling together to influence the color of the light effects.

The 1765 Stamp Act ignited in American colonists a simmering distrust of the distant British Parliament, whose oppressive trade duties they deemed unfair assaults on their rights as English subjects. Before long, of course, this little dustup spawned The Boston Tea Party, the American Revolution, and the birth of the U. S. of A. But before the Battles of Lexington and Concord, a group of Philadelphia merchants made one last-ditch call for commercial cooperation across the Atlantic. This futile appeal survives to this day on a three-page broadside, finely engrossed by a penman of the period and passed down through the generations of a family named Remsen. Remsen Script is an interpretation of that penman’s neat, formal cursive—from its broad antique flourishes to its subtle unevenness and gently ragged strokes. Perfect for event announcements, fine product packaging, recreations of historical documents, or anywhere you wish to offer a whiff of a bygone era.

Say hello to GALLIARDO - A versatile script that combines the chic stylishness of the art deco period with the retro feel of the ultra-cool 70s :) Galliardo - A versatile script font that embodies classic and vintage-inspired typeface and adds a touch of timeless charm to any design. Whether you're working on branding projects, signage, or packaging, and the other various formal forms such as invitations, labels, logos, or any type of advertising purpose this font is your go-to choice for creating a memorable and distinct visual experience. Features: Full Character Complete alternate and ligature Instructions ( Access special characters, even in Cricut Design ) Letters, numbers, symbols, and punctuation No special software is required to use this typeface even work in Canva Unique letterforms Works on PC & Mac Simple Installations PUA Encoded Characters Fully accessible without additional design software. Multilingual Support Give your design projects that fun, playful edge with GALLIARDO! Come and say hello over on Instagram! https://www.instagram.com/dharmas.studio/ Thank you, Dharmas Studio

This is not an historically accurate font but rather one intended capture the spirit of ancient Roman manual type. It was inspired by various patterns used in documents and books created by Latin scribes between the second and fourth centuries. They used either calamus and ink on papyrus, or a pointed metal stick on wax tablets. We have created the font for contemporary use; distinguishing between U and V, I and J, which had no meaning for ancient Latin scribes, and adding thorn, Oslash, Lslash, W, Y and common accented characters that did not exist at the time. A lot of titlings and contextual alternates complete the set. Available only in TTF and OTF format.

On October 12th 1976 a new basilica was inaugurated in honor and in gratitude to the Patron Saint, the Virgin of Guadalupe, loved by the Mexican people. This basilica was designed by the Mexican architect Pedro Ramírez Vázquez (died on April 16th 2012). It stands out by its hug spacious interior, generously decorated with bronze elements. The aesthetic value of these items even includes many signs and text inscriptions in a particular typeface and style, of which this font is a reinterpretation. The purpose of this project is to revival this eclesiastical written letter forms in bronze and taking them to digital format. I was inspired to this on my last trip to Mexico in September of 2012.

The design of Kristall Grotesk is based on a cut by Wagner & Schmidt, Leipzig, from the 30s of the last century. The basis for the digital version of the Stiftung Werkstattmuseum für Druckkunst , Leipzig was the standard font (28p) of the manual cuts as offered by the font foundry Johannes Wagner, Ingolstadt. The implementation was deliberately created as a replica to create a faithful reproduction as a starting point for the design of other design sizes. The present Kristall Grotesk is therefore a headline design. The appearance of the typeface can be varied by a number of alternative forms of capitals, which, according to the taste of the time, contain either pointed or flat formations. Designer: Hausschnitt Johannes Wagner, Leipzig, Redesign Elsner+Flake, Hamburg Designdate: 1937, 2009 Publisher: Elsner+Flake Design Owner: Stiftung Werkstattmuseum für Druckkunst , Leipzig Original Foundry: Wagner & Schmidt, Leipzig

Introducing - Black Junkiest SVG Font Collections Black Junkiest font preserves all the high definition detail of the original handwritten letters. Combine uppercase, lowercase, and alternative fonts to find great-looking creativity for your designs. Take your design to the up level with a hyper-realistic font that truly looks hand painted. Black Junkiest uses brand new technology that makes way for more authentic looking fonts and is sure to grab the attention of customers and designers alike. Uses actual images and transparency effects in order to get the quality that you see. This is all made possible thanks to the latest developments of the OpenType-SVG format, and the integration of that technology into Photoshop CC 2017 and Illustrator CC 2018 (or newer). Black Junkiest installs like any other font, and can be used in any color, on any background.

"Runegrim" Font is Base in Anchient Viking Rune Script . This font is best as Clothing , apharel and any handicraft. This font is Very useful for the the people that not familiar with Unicode format of anchient font. Thank You for use this font.

This font should be used with all three formats. It is recommended to use it in big font sizes due to the thin hairline of Fansy A. Have fun playing with the new modern and fancy display font designed by Jörg Schmitt.

Rigero is a retro inspired reverse contrast display font that's perfect for large format use. Whether you're creating branding materials, web headers or billboards, Rigero is up for the task. Rigero features a number of handy ligatures to help your work flow naturally.

Kame has a unique character and comes with 2 styles, allowing you to play with combinations to create a stunning display. This font is suitable for many design formats, such as posters, cover art, logos, magazines and anything with a futuristic theme.

ST Titan is a retro futuristic display font with vintage vibes, inspirated by old sci-fi book's headers and posters. It's good for social media, headlines, large-format print, branding, posters, fashion designs and websites. Extended Latin and Cyrillic support. 30+ languages

Autobats is a set of over 100 different car and truck icons, minimal silhouettes that can be adapted to whatever context your design flings at them. The mystery of why this font has been so popular was solved when one of our customers said, “I always use this thing, because the name starts with A, so it’s one of the first fonts I see in my slap-a-logo collection”. To see all the icons available, a glyph palette would be come in handy while using the font. Honk if you like convenience. Beep beep!

Ryo is a Japanese kana typeface design composed of hiragana, katakana and some punctuation marks. Available in five weights--medium, semibold, bold, extra bold and heavy, Ryo Display has been specifically designed for use when setting copy in larger sizes, such as in headlines or posters. Supplied in the cross-platform OpenType format, this special kana font can be used to supplement or replace the existing kana designs in existing Japanese fonts that contain full character sets. Creative professionals using the Japanese version of Adobe InDesign may use that program's Composite Font tool to easily combine Ryo Display with other typefaces.

Introducing Downstairs is Pure Handmade Typeface Authentic that is written casually and quickly. Then scanned and carefully drawn into vector format. This handmade font will make your design has a beautiful natural touch for each details. It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes. That is why Downstairs has charming, authentic and relaxed characteristic more natural look to your text with a more natural look to your text. You can activate Ligature OpenType panel design more interesting. Downstairs is perfect for homeware designs,branding projects, Logo design, Quotes product packaging.

Inspired by the Art Nouveau movement in Belgium we've created a new and bold typeface. Amberes® is a sans serif font, it can be a loud and proud hero or a humble supporting actor, upgrading your lay-outs in no time. 3 weights plus matching Obliques. The font is distributed in OpenType format, including kerning and other features. This font also includes Latin extended glyphs, so it supports languages such as: Dutch, French, Vietnamese, German, English, Afrikaans, Catalan, Croatian, Czech, Esperanto, Hungarian, Latin, Latvian, Lithuanian, Maltese, Northern Sami, Polish, Serbian, Slovak, Slovene, Sorbian, Turkish and Welsh.

The source of inspiration for Haute Monde Monogram is the 1934 "Book of American Types" by American Type Founders. Found in that specimen book was a wonderfully elegant traditional smallcap-Capital-smallcap monogram alphabet known as “Elite Monogram Initials”. This elegant typeface is now digitally remastered and updated for modern use with functionality beyond its original intentions. Download and view the MFC Haute Monde Guidebook if you would like to learn a little more. MFC Haute Monde Monogram comes complete with Pro format fonts. You will require with programs that can take advantage of OpenType features contained within the Pro fonts.

Inspired by the hand-painted paper signs typically seen in grocery stores during the 1920s to 1970s. This is now available in a digital format that still has the appearance and feel of hand-painted letters. Take a look at a few samples in the thumbnails to see what you can do with them. Local Groceries comes with a combination pairing font. It combines both regular and script fonts. Local Groceries is suitable for vintage and contemporary marketing, branding, merchandise, and packaging designs. Features: Uppercase & Lowercase Numerals & Punctuation Alternates and Ligatures Multilanguage Supports 60+ Latin based languages

Pila, designed by Alex Jacque in 2014, is a modular, sans-serif stencil typeface that comes in regular and condensed formats. Crafted to be a bold, punchy, no-nonsense stencil typeface, Pila owes its unique look — as well as its name — to its adherence to the rigid modular system it is built upon. Pila is meant to be used at larger point sizes where visual impact is desired. Pila has a broad glyph set with the necessary characters to support a wide number of languages. Through the use of OpenType Pila can automatically create fractions as well as create superscript and subscript numerals.

Introducing Another Story is All Caps Display Font Authentic that is written casually and quickly. Then scanned and carefully drawn into vector format. This handmade font will make your design has a beautiful natural touch for each details. It is perfect for any design project as Invitation,logo, book cover, craft or any design purposes. That is why Another Story has charming, authentic and relaxed characteristic more natural look to your text with a more natural look to your text. You can activate Ligature OpenType panel design more interesting. Another Story is perfect for homeware designs,branding projects, Logo design, Quotes product packaging.

Each character of Dog Eared began its life as a half-inch wide strip of paper, folded and Scotch-taped into formation, and then scanned and recreated digitally. Dog Eared is distinguished from other folded paper style typefaces by its robustness and versatility: each numeral and upper- and lowercase letter has a stylistic alternate. Dog Eared Striped is a traditional single color font, while Dog Eared Solid is a chromatic variant that can be used for a two-toned effect. Layer and multiply Dog Eared Striped and Dog Eared Solid together to achieve even more color variety.

Business Penmanship is an ode to the business handwriting from the era penmanship was a highly-valued part of business education and practice.
  In the early 1800s, Platt Rogers Spencer (1800-1864) created what would become the most widely accepted and prized cursive writing method used in business. Before the American Civil War, Spencer was the undisputed king of handwriting. He was also an outspoken supporter of American business education. By the late 1800s business education included some focus on penmanship, and there were many colleges that specialized in it. One of the most influential penmanship schools was founded by Charles Paxton Zaner and his partner E. W. Bloser. Later on, in the early 1900s Austin Palmer introduced the Palmer Method of business penmanship, and it soon became the most popular handwriting system in the United States.
  Business Penmanship is a single feature-rich font that includes over 1100 characters, covering ligatures, alternates, a large set of beginning and ending extensions, as well as a wide range of Latin-based languages, including Turkish and the languages of Central and Eastern Europe and the Baltic region. To take advantage of all the OpenType features included in the font, please use within programs that support such advanced typography.

Handelson is a collection of 6 handmade typefaces with authentic and organic feel. It contains three scripts, one non-connected script and two all caps geometric sans serifs (Block letters). Textures and rough edges are simulating handwritten and printed looks. By combining these fonts you can make diverse typographic solutions and elements with unified style. All the non-connected fonts; Handelson Two, Handelson Four, Handelson Five and Handelson Six has two sets of characters. By enabling Contextual Alternates from the OpenType panel you can make these letters vary randomly to make your text look more like real handwriting.

The typeface Eco Hand Kid is designed from 2022 for the font foundry Typo Graphic Design by Manuel Viergutz as a political statement #climatejustice 4 font-styles (Cond, Bold, Outline, Icons) with 948 glyphs (Adobe Latin 3) incl. 100+ decorative extras like icons, arrows, dingbats, emojis, symbols, geometric shapes, catchwords, German Capital Sharp S, zodiac signs, ligatures (type the word #LOVE for ♥︎ or #SMILE for ☺ as OpenType-Feature dlig) and stylistic alternates (8 stylistic sets). For use in logos, magazines, posters, advertisement plus as webfont for decorative headlines. The font works best for display size. Have fun with this font & use the DEMO-FONT (with reduced glyph-set) FOR FREE! Font Spe­ci­fi­ca­ti­ons ■ Font Name: Eco Hand Kid ■ Font Styles: 4 (Cond, Bold, Outline, Icons) + DEMO (with reduced glyph-set) ■ Font Cate­gory: Sans Serif Dis­play for head­line size ■ Glyph Set: 948 glyphs (Adobe Latin 3) incl. 100+ icons (decorative extras like arrows, dingbats, emojis, symbols) ■ 93 languages: Afrikaans Albanian Asturian Asu Basque Bemba Bena Breton Catalan Chiga Colognian Cornish Croatian Czech Danish Dutch Embu English Esperanto Estonian Faroese Filipino Finnish French Friulian Galician German Gusii Hungarian Igbo Indonesian Irish Italian Kabuverdianu Kalaallisut Kalenjin Kamba Kikuyu Kinyarwanda Latvian Lithuanian Lower Sorbian Luo Luxembourgish Luyia Machame Makhuwa-Meetto Makonde Malagasy Maltese Manx Meru Morisyen North Ndebele Norwegian Bokmål Norwegian Nynorsk Nyankole Oromo Polish Portuguese Quechua Romanian Romansh Rombo Rundi Rwa Samburu Sango Sangu Scottish Gaelic Sena Serbian Shambala Shona Slovak Soga Somali Spanish Swahili Swedish Swiss German Taita Teso Turkish Upper Sorbian Uzbek (Latin) Volapük Vunjo Walser Welsh Western Frisian Yoruba Zulu ■ Design Date: 2022 ■ Type Desi­gner: Manuel Viergutz

The Kensington Runestone is a rune-covered slab of brownstone that was claimed to have been discovered in central Minnesota in the United States in 1898. Olof Öhman, a Swedish immigrant, reported that he dug it out of a field in the largely rural town of Solem in Douglas County. It was then named after the nearest settlement, Kensington. The inscription claims to be a record left behind by Scandinavian explorers in the 14th century (internally dated to 1362). There has been a long-standing debate as to the stone's authenticity, but since the first scientific review in 1910, scientific consensus has classified it as a 19th-century hoax, and some critics have directly accused Öhman of fabricating it. there is community.

Nevoclara is a Modern Vintage font with beautiful ligatures, with special alternative glyphs, and multilingual support. It is inspired by the decorative arts and architecture movement that originated in the 1920s and developed into a major style in the Western European United States during the 1930s. Nevoclara includes luxury glyphs that are made individually and carefully produced, the aim is to create a quality and elegance that is sleek and semi-modern that symbolizes the glory and sophistication of vintage. It combines modernist style with good craftsmanship. Nevoclara is perfect for your project and allows you to create designs, headlines, posters, logos, badges, t-shirts and many more that are beautiful. It is also best used for posts, logos, posters, certificates, labels and more.

The typeface family TV Nord is based on the corporate typeface NDR Sans which was developed by Elsner+Flake for the Norddeutsche Rundfunk (www.ndr.de) between 1999 and 2001. This new design came into being as part of a complete overhaul of the visual image of the NDR. This became necessary because the NDR, founded in 1954, incorporated the stations of the East German states Mecklenburg-Vorpommern (1992) and Brandenburg (1997) after the re-unification of Germany. The Hamburg advertising agency DMCGroup developed a new and unified image for the NDR which is in existence to this day. The typeface TV Nord relates to the design of the Trade Gothic and similar American sans serif typefaces of the early part of the last century. Its development concerns itself as much with good legibility for print, as it does for the reproduction on TV screens, which among others, is achieved through its high x-height. The logotype for the NDR as well was developed from the capitals of the NDR Sans. In 2014, the TV Nord was revised stylistically and expanded to incorporate all European-Latin languages. As part of this effort, further complementary cuts were added.