Tuscaloosa is a hybrid script that includes Tuscan (bifurcated) serif treatments. The design of Tuscaloosa began as a set of organically-formed initials, the Tuscan serifs being reminiscent of shoots and leaves bursting forth. Tuscaloosa also derives inspiration from the late Victorian era, when the development of newspaper and poster advertising led to extremes of weight in the main strokes. The font is intended to convey an aura of excitement and fun that characterized those times! The name 'Tuscaloosa' was chosen because of the appropriate combination of 'Tuscan' and 'looseness,' and because of its essentially American character.

Origins is based on letters hand-drawn with a crow quill on parchment paper, a testament to calligraphic grace and antique ambiance. Its tight, energetic angularity can be complemented with swooping swash capitals, alternate ascending and descending letterforms, and graceful ending characters. Origins sings in settings related to food and wine, celebrations, travel, and history. Origins features 120 alternates and swashes, 8 ligatures and 20 ornaments. See what’s included! http://bit.ly/2hsRQ15 This font has been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Are you looking for a classic and timeless idea for your next project? Let Mindless Games fuel your creativity! This fresh handwritten script font offers a natural look that's perfect for anything creative and fun. Use it on social media to spice up your posts, use it in logos to create a new brand, or use it in lettering to show off your versatility. So what’s included : Standard Latin Numbers, symbols, and punctuations Ligatures and Swashes Multilingual Support. Accented Characters : ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÑÒÓÔÕÖØŒŠÙÚÛÜŸÝŽàáâãäåæçèéêëìíîïñòóôõöøœšùúûüýÿžß PUA Encoded and fully accessible without additional design software Simple Installations Works on PC & Mac Thank You!

Baby Rihana is a smooth, elegant and flowing handwritten font. It has a very well balanced character and as a result it fits into a wide range of designs. Blushing's history features varied baselines, smooth lines, beautiful glyphs and stunning alternatives. Add to your most creative ideas and see how they make it happen! Baby Rihana has 387 Alternatives, including multi-language support. With OpenType features with alternative styles and elegant binding. The OpenType feature works automatically, but you can access it manually and for the best results necessary for your creativity in combining these Glyph variations.

Introducing, Bullgine - A modern gothic blackletter typeface. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as Logo, Clothing, Fashion, Headline, or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation stylistic alternate multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/ Email us to letterhend@gmail.com if you need something! Happy Designing!

Introducing, Franceur. A condensed display typeface with natural hand writing feel. This font is perfectly made to be applied especially for invitations, labels, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Uppercase and Lowercase Numbers and Punctuation Ligatures and Alternates Multilingual Support PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Email us to letterhend@gmail.com if you need something! Happy Designing!

Number Five is pure Americana, suitable for titling, display, logo, signage, and editorial work. Its bold and casual down-to-earth lettering evokes the spirit of the 1940s and 1950s in America. Number Five has 433 alternates, including a set of unconnected letters (the default set is all a connected script), and 10 ornaments. See what’s included! Rough • Smooth *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Blushing Spring is a smooth, elegant, and flowing handwritten font. It has a very balanced character and as a result, it fits into a wide set of designs. Blushing's history features varied baselines, smooth lines, beautiful glyphs and stunning alternatives. Add to your most creative ideas and see how they put them into action! Blushing Spring has 358 Alternates, including multiple language support. With OpenType features with alternative styles and elegant binding. The OpenType feature works automatically, but you can access it manually and for the best results necessary for your creativity in combining these variations of the Glyph.

Introducing Shockbar, a hand drawn typeface. This font is made to be applied especially in logos, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purposes. Features: Uppercase & Lowercase Numbers and Punctuation Multi-lingual support Alternates PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Email us to letterhend@gmail.com if you need something! Happy Designing!

Introducing Clumsy Virginia, a delightful handwritten script font that effortlessly combines casual charm with a touch of chic. Its playful strokes and natural flow capture the essence of relaxed elegance, making it the perfect choice for a variety of creative projects. Whether you're designing invitations, branding materials, or social media graphics, Clumsy Virginia adds a unique and captivating personal touch. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Introducing, Brandice- A blackletter typeface. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as Logo, Clothing, Fashion, Headline, or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation stylistic alternate multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/ Email us to letterhend@gmail.com if you need something! Happy Designing!

PostScript fonts are constructed by connecting dots, dots that have special attributes that control the shape of the connecting lines. In designing Minimalist, I wanted to see how few dots could be used to construct each letter. This is the source of the name--it is (or was) a minimum-point alphabet. I did not expect much from it, and was surprised that it turned out as well as it did. Since I originally drew it, I have added some points to some of the letters to get them to generate proper bitmaps, so it no longer has minimum points.

The birth of the monospaced types dates back to the past. There was a need for the creation of typesets for typewriters. The difficulty was to align the different glyphs in the same width. This led to particular problems with letters like "M" and "l"; the former seemed to be squeezed into the same width of all letters and the second one appeared way too stretched. Despite - or perhaps because of - the impression of the typewriter it is still popular with Graphic Designers. The Ingrid Mono font family with a high range of glyphs and symbols has that special appearance.

A great UGLY font. Beauty lies in the eye of whoever. Maybe the beholder is a beast or a Swiss artist. The SHIFT key will give you alternative character shapes. Remember: beauty doesn’t lie in the eye of the beholder – it lies in yours!

A bold and unique font is here to accompany your project, it can be applied to t-shirts, logos, video covers, book covers, food labels, and much more. See some of the previews above for an illustration. Features: -Uppercase -Lowercase -Numeral -Punctuation -Multilingual -Alternate Thanks.

Flavored with a cool set of discretionary ligatures, and infused with delicate sweetness, Suntea is quirky and refreshing! Suntea Caps keeps it bold with all-caps and alternates for each character. Hand drawn and delicious, let Suntea quench your thirst for a friendly font.

Veronica is a fun and playful script font with matching caps. Perfect for headlines, logos or display purposes; Veronica is sure to put a smile on the face of everyone who sees it. Veronica comes with opentype features like oldstyle figures, ligatures and stylistic alternates.

Introducing a vintage label layered font named Outdoors. A lot of punctuation and multilingual symbols. Also alternates for all lowercase. All set you can see at the preview. This strong typeface is perfect for lettering on vintage style labels, posters, t-shirts, logo etc.

An elegant looking font that's perfect for your project and supports multilingualism. Can be applied to brochures, creative posts, boutiques and salons, women's jewelry, wedding invitations, business cards, photographer watermarks, clothing, and more. For reference, see preview. Features: -Uppercase -Lowercase -Numeral -Punctuation -Ligature -Multilingual

Neeskens, by Enric Jardí. A few years ago we used to talk about Neeskens as the font preferred by the crew of Ganimedes' commercial vessels. Now we see it as one of most solid geometrics of our typefaces. Neeskens has two versions: solid and inline.

This font began life as a metal type called Duerer, from the Boston Type Foundry about 1890. A wood type maker copied it, and that's where we got it (in Guadalajara, Mexico, already! Some people travel to see the sights; we travel to collect type.)

Dramatisk is my attempt on making a square-is sans font, suitable for headlines, shoutouts and even massive amounts of text! Choose between the 5 different versions of each letter, or use the contextual alternates and see how the magic magically and automatically just happens!

Midnight is a cool, bold, and thick lettered sans serif font. It will elevate a wide range of crafting ideas, from cards, to branding, labels, and much more. Add it confidently to your favorite creations and let yourself be amazed by the outcome generated.

Mousony is a bold, vintage styled and thick lettered slab serif font. It will elevate a wide range of crafting ideas, from cards, to branding, labels and much more. Add it confidently to your favorite creations and let yourself be amazed by the outcome generated.

Anziano follows the direction staked out with Delicato. When creating traditional typefaces, it is inevitable to be influenced by earlier designs. Anziano does show touches of another classic typeface – Weiss (by Emil Rudolf Weiss, 1926). Weiss is often misjudged and overlooked. Perhaps the most well known Swedish typeface – Berling (by Karl-Erik Forsberg, 1914–1995) is actually based largely on Weiss. MRF have appreciated the design of Weiss uprights for a long time. When Stefan Hattenbach bought the first Swedish edition of The Lord of the Rings (1959–61), in 2004, he was amazed by the excellent flow of the text presented on each page. Despite the very original character that Weiss has, it was a pleasure to read a book set in such a typeface. MRF realized that several major foundries had already done interpretations of Weiss, more or less true to the original. MRF didn’t want to add on to that list! Instead Stefan tried to find his own path. Anziano consists of three core styles, Regular, Italic and Bold; each with small caps, ornaments, stylistic ligatures, and extended Latin accents. Lining, tabular, oldstyle and smallcap numerals help round out Anziano’s typographic range and function.

A year after the tremendous success of Memoriam in the "Lives They Lived" issue of the New York Times magazine at the end of 2008, Patrick Griffin and Nancy Harris Rouemy teamed up once more to tackle the same project for the 2009 issue. This time the magazine's design concept revolved around a typeface they created specifically for custom vertical malleability, and that can play just as well in single- or multi-color environments. The result was another iconic commemorative issue that shows exotic tri-line letters merging, swashing, extending and flourishing in stunning gold, silver and blue on black on the cover, and in black on white on the inside pages. Just like in the previous year, the issue won multiple publication design and typography awards. Crescendo is that typeface, finally issued for retail by public demand. Just turn your setting into outlines in your favorite vector program, grab single strands and extend away, and do your best alternating colours between strands. Crescendo comes with a limited punctuation set, but accented characters for Western Latin languages are included, and there many, many alternates and ligatures in there as well. This typeface is best used in large display sizes.

Baritta is a modern script font made with brushes and ink, thick and irregular lines. It contains the complete set of lowercase, uppercase, alternative, binder, punctuation, numbers, and multilingual support. Get inspiration from the preview above. Baritta is perfect for use in watercolor designs or bold handwriting styles, such as blog headings, branding, t-shirts, weddings, social media, product design, stationery, advertisements, clothing, cover books, business cards, greeting cards, branding, merchandise, invitations and handmade quotes and more. Baritta features alternative OpenType styles, binders and international support for most Western Languages ​​included. To enable the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or newer versions. How to access all alternative characters using Adobe Illustrator: https://www.youtube.com/watch?v=XzwjMkbB-wQ Baritta is coded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use the Font Book, and Windows users can use the Character Map to view and copy one of the additional characters to paste into your favorite text editor / application. How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw If you need help or have questions, please let me know. I am happy to help :) Thank you & Happy Designing!

Introducing Delaras, a modern script font created with brush and ink, creating a bold and irregular baseline. It contains a complete set of lowercase, uppercase, alternates, ligatures, punctuation, numbers, and multilingual support. Get some inspiration from the preview above. Delaras is perfect for use in water color design or lettering style bold hand, such as blog headers, branding, t-shirt, weddings, social media, product design, stationery, advertising, apparel, cover books, business cards, greeting cards, branding, merchandise, invitations and handmade quotes and more. Delaras features OpenType stylistic alternates, ligatures and International support for most Western Languages is included. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions.How to access all alternative characters using Adobe Illustrator: https://www.youtube.com/watch?v=XzwjMkbB-wQ Delaras is coded with PUA Unicode, which allows full access to all the extra characters without having special designing software. Mac users can use Font Book , and Windows users can use Character Map to view and copy any of the extra characters to paste into your favourite text editor/app.How to access all alternative characters, using Windows Character Map with Photoshop: https://www.youtube.com/watch?v=Go9vacoYmBw If you need help or have any questions, please let me know. I'm happy to help :) Thanks & Happy Designing!

Linotype Punkt, from US designer Mischa Leiner, is part of the TakeType Library, chosen from the entries of the Linotype-sponsored International Digital Type Design Contest 1999 for inclusion on the TakeType 3 CD. This font, from US designer Mischa Leiner is available in three weights, light, regular and bold. The basic forms are those of a robust sans serif, however the figures are composed of evenly placed dots, hence the name Punkt, the German word for dot. This distinguishing characteristic lets this font look as though it appears on a background of light. One other unique trait of this font is the nature of the three weights. The figures of each weight have exactly the same measurements, the same width, breadth, etc. The only variable measurements are those of the individual dots making up the forms, making the bold weight much darker than the light while retaining the same outer contours. Linotype Punkt should be used in larger point sizes, as when it is too small the dots blur together and rob the font of its 'light'. The font is therefore best for headlines in large and very large point sizes.

Say hello to VARIOUS! Completely unique and custom font with a 00s style, inspired by vintage and hand-painted retro signs :D Various is a font with a delightful retro touch perfect for capturing the essence of the 60s, 70s, 80s, 90s, and even Y2K designs! Its unique characteristics will transport you to those iconic eras, adding a nostalgic vibe to your creative projects. Various come in two versions - Regular and Outline. With two different style fonts, you can easily create eye-catching designs without any extra effort This font is perfect for a retro 00s theme and can be used for cover magazines, brochures, logos, headlines or quotes, stand-alone displays, and short paragraphs or content. Each font in the family is dynamic and authoritative on its own, making it perfect for any display project. What do you get? Various Various Outline Alternates and Ligatures Instructions ( Access special characters, even in circuit design ) Letters, numbers, symbols, and punctuation No special software is required to use this typeface even work in Canva Multilingual Support Let Various take you on a journey through time Enjoy your day! Dharmas Studio

Petale is my new elegant experimental typeface I'd love to present. At the beginning, I was intended to create a bold wide font, I started sketching options and came out with the letter 'M' design first. I thought it may be interesting and had continued developing the style with letters N, O, etc., spending hours on some letters to match the design and my vision. I liked how it looked (especially digits) and added different weighs. And it came out pretty stylish. You may like it to use in magazine designs, posters, websites, packaging, branding, logo, and so on. Petale can grant your work some graceful modern touch with a brutalist-feminine note. Works well with elegant and strict serif fonts. Also try to experiment with script fonts. I used my Stormy Youth font: https://www.myfonts.com/fonts/lomohiber/stormy-youth and Bodoni 72 Smallcaps If you have some issues or questions, please let me know: lhfonts@gmail.com Hope you'll enjoy using Petale! Language support: Afrikaans, Albanian, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Hungarian, Icelandic, Italian, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian (Русский), Slovak, Slovenian, Spanisch, Swedish, Turkish, Ukrainian (Украинский), Zulu

Homelessfonts is an initiative by the Arrels foundation to support, raise awareness and bring some dignity to the life of homeless people in Barcelona Spain. Each of the fonts was carefully digitized from the handwriting of different homeless people who agreed to participate in this initiative. Please Note: these fonts include only the latin alphabet; no accented characters, no numbers or punctuation. MyFonts is pleased to donate all revenue from the sales of Homelessfonts to the Arrels foundation in support of their mission to provide the homeless people in Barcelona with a path to independence with accommodations, food, social and health care. Luis Serra was born in Alicante. There he grew up and even started a family His life was there. But at the age of 35 he split up with his wife and decided to go to Barcelona in search of a new life. And it wasn’t easy for him. He had to turn his hand to all kinds of jobs and didn’t manage to find the stability he needed. Luis is a shy, retiring person who takes great pleasure in the little things in life such as walking in the mountains or celebrating the victories of his football team, Barça. After four years living in Barcelona, Luis found himself in a position he’d never imagined. “The street’s much worse now, there’s more trouble, there’s more tension,” says Luís. In the street he had to learn, as he always had, to move fast, to find a place to sleep and something to eat. Luís is one of those people who don’t let circumstances mould him, but adapts to them and always tries to do his best.

Gramers is an elegant and modern minimalist font family, a new roman sans serif font carefully crafted, These font ideas come from various references, from vintage, classic, art deco, to the modern era. Carefully drawn with high contrast between the strokes bold and thin with the aim of making even the simplest sans serif letters look sensual, elegant, and warm. The feeling of versatility and luxury you get in Gramers. As you can see in the display of our creations such as Branding, Header, Logotype, Posters, Magazines, Packaging, Art deco wedding invitations, and others. This shows that Gramers can accommodate various design styles. The flat lines cover five styles (each light, regular, medium, semi thick, Thick), each of which includes nearly 293 glyphs. OpenType features include 103 standard ligatures and a small number of character variants, and multilingual support (including multiple currency symbols). Features: • 5 Font weight • uppercase • Alternative & Ligature Styles • Numbers & Punctuation • Characters with accents • Supports Multiple Languages This type of family has become the work of real love, making it as easy and enjoyable as possible. I really hope you enjoy it! I can't wait to see what you make with Gramers! Feel free to use the #Dora Typefoundry and #Gramersfont tags to show what you've done!

BORDEAUX - A custom handmade display typeface with unique design and hybrid lettering styles. This all caps typeface has two different nature: the uppercase is purely simple & minimal but the lowercase is defined by unique alternatives having special design. This typeface is perfectly suitable for anything that needs to stand out from crowd, be it some Ultra Modern Branding, Techno or Cosmic Themed Designs, Haunted Movie Posters, Mysterious Arts and even the Minimal Stuffs. BORDEAUX could be perfect choice for logo / logotype design, branding, marketing graphics, banners, posters, signage, corporate identities as well as for editorial design that can bring uniqueness. Please see the examples shown above to get an idea about the capability of this typeface. Handcrafted and designed with powerful OpenType features in mind, each weight includes extended language support including Western European & Central European sets.

Relax. Deep breath. And step away to font nirvana with Cabrito Semi. Like its Cabrito relatives, Semi’s handwriting-inspired feel is mellow and care-free. But don’t misunderstand us. Even with its fun-loving peculiarities, this free spirit will command whatever party you invite it to. It’s a perfect blend of unique and functional. So what’s the secret of this little one’s strength? It’s pure balance. Cabrito Semi’s energy surges from deep within the relaxed, balanced tones of its humanist structure and calligraphic crafting. The 36 fonts of this well-crafted semi serif originate from the popular Cabrito, an insigne design slab serif developed for the kid’s book, The Clothes Letters Wear. Along with its other amigos, Inverto and Sans, Cabrito Semi rounds out this easy-going household of fonts. The four fonts play well together on anything from meals and candy to toys and cars. With the support of the other three, Semi makes a great choice for titles and moderately long text like you would use for websites, flyers, and packaging. Semi’s complete pack of alternates is accessible in any OpenType-enabled system. This kiddo has loads of alternates, swashes, and alternate titling caps to add a bit of sweetener to the balance. Also bundled are swash alternates, old style figures, and compact caps. Preview any and all of these features in the interactive PDF brochure. This font members of the family also consists of your glyphs for 72 languages. So who says you can’t love quirky? Take a look at Cabrito Semi--and any of the other members of the Cabrito family. You’re bound to find yourself loving fun all over again.

ITC Chivalry is a calligraphic hybrid that honors the tradition of combining Roman capitals with italic lowercase letters. Drawn by Missouri lettering artist Rob Leuschke, who used a flat-nib pen on textured watercolor stock and then converted the drawings into a digital font, the design combines an old world" feel with "new world" legibility. A companion set of black letter caps completes the suite of characters. "I've loved drawing letters for as long as I can remember," says Leuschke. "Even in kindergarten, I tried to draw letters like my teacher." After graduating from college, Leuschke worked for a short time at a sign company in St. Louis, and in the early 1980s began working at Hallmark Cards in Kansas City. His talent as a calligrapher and lettering artist eventually brought him back to St. Louis to begin a freelance career. Since then Leuschke has created over 250 fonts, primarily for the greeting card industry, that are now being used on work for his clients all over the world. Leuschke first conceived of the face as just the black letter caps; he later added the Roman letters to give the design more versatility. The Roman caps of ITC Chivalry combined with the lowercase are well suited to blocks of copy, while the more decorative black letter caps are ideal for showcasing short text of just a few words. Both sets of capitals also make great initial letters."

An image of a vintage metal stencil for the French wine region Côteaux du Tricastin [now Grignan-Les Adhemar] served as the inspiration for Wine Vat Stencil JNL. This condensed sans serif design is available in both regular and oblique versions.

Based on the magical writing system originated by Dr. John Dee and Edward Kelly in Elizabethan England.

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.