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  1. Faya by Clevus, $16.00
    Proudly present Faya stencil modern ligature. Faya is a font designed with a modern stencil style that blends classic elements with elegant contemporary touches. Featuring ligatures that offer design flexibility, Faya is suitable for various graphic design needs, including posters, banners, logos, and more. Don't forget to use all caps too in your mixing and matching - it adds contrast and impact to your type design. Design tips! : Tighten your letterspacing for larger titles to create a range of looks. Crafted with meticulous attention to detail, Faya's letterforms are bold, sharp, and geometrically-shaped, catching the eye with their visually appealing design. The font boasts high clarity and legibility, offering a range of different letter variations such as elegant uppercase and lowercase letters. With its clean yet stylish appearance, Faya is perfect for modern and minimalist design applications. Font Features : Lettres, numbers, symbols, and punctuation, alternates and ligatures No special software required they may be used even in canva, any basic program /website apps that allows standard fonts That's it folks! Multilingual Support Language Support: Danish, English, Estonian, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Indonesian, Irish, Italian, Luxembourgish, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Portuguese, Romansh, Rombo, Spanish, Swedish, Swiss-German, Uzbek (Latin) Follow My Shop For Upcoming Updates Including Additional Glyphs And Language Support. And Please Message Me If You Want Your Language Included or If There Are Any Features or Glyph Requests, Feel Free to Send me A Message. Kindly check over on Instagram! https://www.instagram.com/clevustudio/ Have a Good Day !
  2. Corpid by LucasFonts, $49.00
    The name Corpid derives from “Corporate Identity” — which is what this family of low-contrast sans-serifs was made for. Corpid was originally commissioned by Studio Dumbar in the Netherlands as a corporate typeface for the Dutch Ministry of Agriculture, Nature Management and Fishing. The font was designed to replace the existing standard typeface (a well-known business-like sans-serif) to provide the organization with a unique and strong identity. Although it was designed to fit strict technical requirements, Corpid has a personality all of its own. This was in part a result of what Luc(as) calls “creating tension” between the inner and outer curves of each character. “I tend to put a little more diagonal contrast into fonts than is the case in most neutral sans serif fonts. This brings a certain humanistic touch to the typeface. Much more subtle here than in Thesis – but although it is almost invisible, it is still palpable.” Corpid was gradually expanded into a five-weight, three-width family. The new Corpid SemiCondensed has double functionality. It is a no-frills, compact headline font that offers optimum legibility in sizes from small to huge. It is also a great space-saving text typeface for magazines, newsletters or annual reports: economic, versatile, and provided with several different numeral sets. In this OpenType type version, all weights come with Small Caps. With its wealth of numeral styles and complete character sets (including Central European) the Corpid family is now well equipped to tackle the most complex of typographic tasks.
  3. Azoft Sans - 100% free
  4. Thrifty by Typogama, $19.00
    Thrifty is a clean, contemporary typeface family created for branding and communication design. With a narrow form and clear letter forms, this family is both suited for display and title settings while equally remaining legible in smaller point sizes. Through it’s nine weights and accompanying italics plus a large glyph set that covers the majority of Latin based languages, Thrifty aims to offer a versatile and functional design. Thanks to the implementation of OpenType features, this family includes different sets of numerals, from tabular, hanging or scientific, it equally includes ligatures and free form fractions. Each weight equally offers a complete set of arrows and 99 different pictograms focused on themes of mobility and transport.
  5. Thang by Fenotype, $30.00
    Aint’ nuthin but the Thang. Thang is a street cred script family with big initial caps and tight flow. Thang is great for flashy headlines or as a logotype. Thang family comes with three weights. Thang Extras is a pack of strokes and dots that can be used to decorate your texts typed with Thang. Thang Extras can also be combined with Thang letters for custom Swash. Thang is packed with several OpenType features: keep on Standard Ligatures and Contextual Alternates for smooth flow. Try Swash, Stylistic or Titling Alternates for alternate characters to create customised lettering works. Check out Glyph Palette for even more alternate characters and go wild the Thang.
  6. Journal Hand by Typadelic, $9.95
    Journal Hand was inspired by a 45-year-old travel diary I bought at an estate sale. The carefully constructed all-uppercase letters indicated that this traveler cared about style and legibility. Each picture, postcard and brochure that was glued into the diary had a neatly written caption and I admired the care this day tripper took to record his European trek. While the pages are now yellowed and falling apart, the handwriting is still legible and stylish. Because his handwriting totally suits today's uses, I re-created it in modern journalistic style that looks like it was written with a technical pen. Use this typeface when you need a neatly handwritten style. Uppercase only!
  7. Carilliantine by Device, $39.00
    Carilliantine updates the organic curves of Art Nouveau typefaces typified by John F. Cumming's Desdemona, designed around 1886. A contemporary monoline sans reinterpretation rather than a more traditional serif, its high-waisted emphasis lends it an elegance and class. Carilliantine is replete with hundreds of two- and three-letter ligatures that bring a customised uniqueness to any headline. These are on by default, and can be toggled on or off in the Opentype palette of Adobe apps, or chosen individually according to taste from the Glyphs menu. Suitable for upmarket food packaging, wine labels, restaurants, folk bands, sword and sorcery trilogies, cosmetics and fashion brands that nod to the refinement of yesteryear, but are very much of today.
  8. Grande Jatte by The Ampersand Forest, $35.00
    Grande Jatte is a display face with a distinctly horticultural bent. Based on classic Engravers types, its wide proportions and leafy appurtenances make it a great choice for anything that requires an ornate, elegant take on the natural world, from floral shops to herbalists to garden party invitations! Grande Jatte's standard form is an elaborate, open, Leafy design with lots of decorative features for large display use, plus a more functional, Solid design for more legible, ancillary text! Grande Jatte's features include elaborate initial capitals (under the Swash Caps feature), initial and final letterforms in the capitals, a second, more elaborate set of capitals (SS01 feature), and true small caps. Part of The Ampersand Forest's Sondheim Series.
  9. Pumpkinseed by Three Islands Press, $19.00
    The tale of Pumpkinseed began with a bit of hand-printing I noticed on the dinner menu at a local restaurant. I took a menu home for future reference. Several months later, some similar hand-lettering on another dinner menu caught my eye. I became a sort of connoisseur of hand-done menu lettering. After tweaking and adjusting a few of these menu-inspired (uppercase) characters, I placed them -- along with some other designs -- in an online Type in Progress survey. They won. So I finished the caps, drew out the lower case from scratch, created three weights and oblique styles. The result: Pumpkinseed, a full-featured casual hand-lettering face. Comes in Light, Medium, and Heavy.
  10. Gyst by phospho, $30.00
    Gyst is a neo-humanist sans-serif typeface that artfully blends the principles of Grotesque and Antiqua. With its classic uprights and the serifs in its true italics, Gyst spans the arc from a modern humanistic sans serif to a captivating calligraphic serif. Contrasting strokes and luscious, on the other hand razor-edged terminals reflect a sense of grace, thriving at the intersection of geometric precision and flourishing sophistication. Made for body text as well a s display use. In any situation, you will find the autonomous cursive posture to be a perfect playmate for the upright. Gyst comes in four upright and italic weights, all equipped with a whole lot Alternates and Ligatures.
  11. VLNL Wurst by VetteLetters, $35.00
    VLNL Wurst started as a final result in the Typographic Chinese Whispers project for Typeradio.org, in collaboration with the Type & Media master course. A soundtrack of festive Bavarian music accompanied by burping, followed by loud crunching and munching, inspired Alexandre Saumier Demers to create this typeface family. The fraktur letter forms were composed with sausages to form a recipe available in three flavours: Brat, Blut and Bier Wurst. This 'charcuterie typographique' is ideal for an established butcher shop, a local grocery store or a casual BBQ with friends. Wurst is so tasty, you can't get enough of it! A "Wurst Schreiber" script was developed to automatically draw the sausages around the skeleton.
  12. Gondolieri by Greater Albion Typefounders, $16.50
    The design of Gondolieri has its origins in an experiment to combine aspects of Didone and Tuscan typefaces. The result has a continental 'Italianate' feel. If you wonder what lies behind the name, just look at the lower case 'f'...definite overtones of a Venetian Gondola here, and throughout the design. Gondolieri is offered in regular and bold weights, as well as a simplified form for smaller text use. All of these are available in three widths. The Gondolieri family has a lovely Didone, 'Belle Epoch' feel for use in design, posters, book covers and so forth. An extensive range of Opentype features, including ligatures and terminal forms is included in the regular and bold faces.
  13. Layfort by Identity Letters, $29.00
    What do you get when you cross Industrial Revolution with Art Déco? The raw force of steam-powered vessels with the panache of dashing streamliners? A sturdy industrial grotesque with a swanky stylized sans? We don't know, but our Layfort is a strong contender. It's a contrasted sans-serif typeface with old-style proportions: varying letter widths create a more vivid texture than your usual contemporary sans, and the true italics are narrower than the uprights. Layfort is elegant enough for fashion, art, and luxury; yet sufficiently sincere for serious business. And at 16 styles & 750 glyphs, it's ready for complex typographic demands (try the round dots at SS09). Let your designs fly!
  14. Riquet by Lipton Letter Design, $20.00
    In the nineteen-twenties and early thirties, all display typography flourished in Europe. This was especially true in Germany, where poster design set a high creative standard, stimulating the design of a fantastic group of dramatic display letterforms. Richard Lipton designed Riquet after being inspired by a handful of freehand capital and lowercase letters on posters designed by lettering and poster artist Ludwig Hohlwein. He expanded this small group of display letterforms into a variable family with a weight axis. Riquet is a low contrast, delightfully casual typeface with 6 weights and the perfect selection of alternates. All of which gives an expressive look of precisely inked letters perfect for any packaging or branding project.
  15. Lab Slab Pro by Vanarchiv, $50.00
    Lab Slab Pro is a geometric slab typeface with a technological and minimalist look and is suitable for use in large sizes. It has eight versatile weights, (from Thin to Black) including true italics for each one, and a wide range of stylish alternate characters to improve its use in different graphic contexts. The name of this typeface was inspired by an experiment, mixing a structure with calligraphic influences and completely geometrical and structured drawings. Lab Slab Pro has a wide range of OpenType® features such as: small caps, old style/titling and small caps figures, fractions, superior and inferior scripts, scientific components and ligatures. Lab Slab Pro is Lab's best and most powerful mutation designed by Tiponautas.
  16. Piercing by Linotype, $29.99
    Piercing is part of a series of typographic experiments from the young Swiss designer Michael Parson. In the Piercing family, which contains three separate weights, Parson has successfully transformed the movements of points and lines into a fabulous display of alphabets. But you can use Piercing as your key to the techno scene: these letters, made up of fine lines terminated by dots, virtually groove with the beat as you set them in text. Like a musical score, they provide a fantastic look just right for your next flyer. Piercing is one of ten experiments in constructed letter design that Parson has included in the Take Type 5 collection from Linotype GmbH."
  17. CamingoMono by Jan Fromm, $45.00
    CamingoMono is a modern monospaced typeface family of seven weights with matching italics, from ExtraLight to Black. Predominantly humanist in character, the typeface also has a technical feel thanks to the fixed proportions, while its semi-condensed width means CamingoMono is a great space saver in long passages of text. The default figures are noticeably lower than the uppercase letters, making them clearly distinguishable from one another. The typeface’s additional features include three different figure sets, slashed zeros and currency symbols, arrows and a handful of stylistic alternates. It is ideal for any technically-flavored text where an individual touch is desired, from advertising to corporate design. With CamingoMono, private and commercial correspondence alike will look neat and credible.
  18. Gilman Sans by Miller Type Foundry, $29.00
    Gilman Sans is the family member of Gilman, the serif that it was derived from. The idea for Gilman started simple enough, a serif typeface that works well for large amounts of text. However, after many struggles creating a quality typeface digitally, I decided to first draw the complete alphabet by hand on paper, and then trace that digitally. The result is a unique workhorse typeface with a subtle “human touch” that is very rare in this modern technological age. Gilman Sans has extensive language support and comes with many opentype features like true small caps, tabular lining figures, stylistic alternates, ligatures and more. Gilman Sans and Gilman are excellent compliments and work together harmoniously on the page.
  19. Frenchute by Tipo Pèpel, $22.00
    France 1727, the book Le chemin Royal de la Croix is published. Centuries later the historical publication comes into the hands of Josep Patau, who uses its printed pages as a reference for a new digital typeface. Previously created for printing, those shapes adapt now to the screen and show the sophistication and authenticity of true Garalde types. Frenchute is a multipurpose typeface with 3 optical sizes. All the shapes were modified to cover different typographic needs. The diagonal axis and the moderate stroke contrast are taken further in the italics letterforms, where the design is far more expressive. The character set includes decorative forms and italic capitals with swashes, so the text looks prettier.
  20. SL Gardel by Sudtipos, $29.00
    SL Gardel is a tribute to the genial tango singer Carlos Gardel (1890-1935). Gardel was portraited with proverbial slenderness by Natalia Español in SL Gardel. SL Gardel synthezises the most outstanding facets of the "creole trush" (zorzal criollo) through its exclusive icons: his seduction, his tango, his magic, his style. His Buenos Aires. Integrally worked through the typical modulated trace style founded in Buenos Aires tango graphics, the SL Gardel's imaginery unfolds a singular fan of images-concepts. The tango spirit reflected trough an excellent developement. SL Gardel is an original iconographic illustration library in True Type format. SL Gardel takes part of the "Icons of Icons" Gallery, developed by SinergiaLab for Sudtipos.
  21. Meno Text by Lipton Letter Design, $29.00
    Richard Lipton designed Meno in 1994 as a modest yet elegant workhorse serif family in seven styles. In 2016, he expanded this spirited oldstyle into a 78–style superfamily. The romans gain their energy from French baroque forms cut late in the 16th century by Robert Granjon, the italics from Dirk Voskens’ work in 17th-century Amsterdam. Meno consists of three carefully drawn optical sizes—Text, Display, and Banner, with Condensed and Extra Condensed widths added to the latter two cuts. Steadfast in text settings, Meno is replete with alternate forms, swashes, and other enhancements that showcase Lipton’s masterful calligraphic hand. The series offers a complete solution for achieving high-end editorial typography.
  22. Meno Display by Lipton Letter Design, $29.00
    Richard Lipton designed Meno in 1994 as a modest yet elegant workhorse serif family in seven styles. In 2016, he expanded this spirited oldstyle into a 78–style superfamily. The romans gain their energy from French baroque forms cut late in the 16th century by Robert Granjon, the italics from Dirk Voskens’ work in 17th-century Amsterdam. Meno consists of three carefully drawn optical sizes—Text, Display, and Banner, with Condensed and Extra Condensed widths added to the latter two cuts. Steadfast in text settings, Meno is replete with alternate forms, swashes, and other enhancements that showcase Lipton’s masterful calligraphic hand. The series offers a complete solution for achieving high-end editorial typography.
  23. ATF Brush by ATF Collection, $59.00
    Oh, Brush … beloved script emblem of plumbers, mechanics, bodegas, lunch counters, and other low-rent concerns. Since 1942, you have given faceless apartment buildings a name, brought life to the badges and banners of otherwise tedious trade conventions, and lent excitement to the postcards of middle America’s unsung travel destinations. We have seen so much of you … but not enough! We need more weights: how about five, extending beyond humdrum Medium? We want swash alternates, too, plus lively ligatures and sporty underline tails! Give us cleaner curves and smoother connections, but stay true to your frisky self! Like a nail salon that offers cucumber water, the new ATF Brush is one step classier than the rest.
  24. Imperija Roman by Lewis McGuffie Type, $39.99
    Imperija Roman is a display typeface inspired by stone engraved lettering. Supporting west, central and east European languages it contains over one-hundred discretionary ligatures and a stylistic set for old style diacritics. The original letters were drawn from a memorial engraving in Ljubljana, Slovenia. Further development and several iterations later, Imperija Roman has a flowing organic feel while staying true to the rigid constraints of stone-cut letters. The alternative diacritics in stylistic set one were included to give the user more options for a historical feel to the lettering. The discretionary ligatures also offer a huge range of variation and were drawn based off of historical Roman sources and common frequency digraphs in major European languages.
  25. Cherritt by Greater Albion Typefounders, $9.95
    We think of Cherritt as a 'bullnosed' serif face, because of its rounded off serifs. What that phrase may not convey is the friendly, approachable nature of this large family of faces. The design was originally inspired by traditional draftsmens' hand-drawn serif lettering, but has been given a precise geometric flavor that suits it for work owing its inspiration to any era, from Victorian times through to the purely modern. They are ideal for headings and poster work, but also for setting small volumes of text. Four weights are included in the family, as well as wide, expanded and condensed forms, true small capitals and openface forms. All family members embody extensive OpenType features.
  26. Takeaway by Fenotype, $35.00
    Takeaway is a hand drawn script family of three weights and ornament set. Takeaway is sketchy but due to its clean features it retains legibility even in small sizes - especially the Light version. Takeaway is packed with OpenType features: Keep Contextual Alternates and Standard ligatures on for smooth flow and for more expressive character try Swash or Titling Alternates in any OpenType savvy program. Takeaway caps work as ALL CAPS - yet there’s also Swash and Titling caps that are more expressive initials. Takeaway is a great organic display type for any project from branding to packaging and from websites to greeting cards. Combine Takeaway Script with Takeaway Extras which is a set of sketchy ornaments, icons and swashes.
  27. Agent Sans by Positype, $29.00
    Agent Sans is an intentional departure. It ignores the cold, unemotional flavor of geometric typefaces and current trends, and instead opts for warmth, personality, movement. In order to stand out, Agent Sans is filled with everything it can—small caps, 6 numeral sets, fractions, super- and subscripts, case-sensitive glyphs, dingbats, expanded language support, and true italics drawn to complement the uprights… not just to skew alongside them. Agent Sans is economical while maintaining its distinctive, expressive look. Perfect for branding for print and screen, and digital usage, the flexible weights available allow for pinpoint selection at whatever size. Simply put, Agent Sans is meant to be used, and used how you see fit.
  28. Tzimmes by Dada Studio, $29.00
    Tzimmes is a tasty morsel for those who love tasty letters. The fleshy serifs combined with the subtle references to calligraphy create a distinctive character that will turn every text into a feast for the eyes. The family consists of 22 weights including true italics. This will allow you to freely compose even the most demanding projects. Book? Magazine? Logotype? Everything available à la carte! Light and bold weights, due to their strong personality, are perfect for display uses. At the same time, Regulars create a harmonious structure that provides good legibility in long texts. Tzimmes covers all latin languages and cyrillic. It contains a wide set of numerals, small capitals, fractions, ligatures and other OpenType goodies. Bon appetite!
  29. Filosofia by Emigre, $69.00
    The Filosofia Regular family is designed for text applications. It is somewhat rugged with reduced contrast to withstand the reduction to text sizes. The Filosofia Grand family is intended for display applications and is therefore more delicate and refined. An additional variant, included in the Grand package, is a Unicase version which uses a single height for characters that are otherwise separated into upper and lower case. This is similar to Bradbury Thompson’s Alphabet 26, except that Thompson’s goal was to create a text alphabet free of such redundancies as the two different forms which represent the character “a” or “A”, whereas Filosofia Unicase does have stylistic variants to provide flexibility for headline use.
  30. Goodchild Pro by Shinntype, $49.00
    Goodchild Pro is a pragmatic text face, equipped for sophisticated academic typography. The face has a large x-height, as there is little point in adding to the stock of rangy “book” Jensons. Despite this departure from the archetype, in other respects Goodchild is true to the original letter forms in its tight fit, modulation of stroke contrast, and manipulation of x-height and serif size. Jenson’s tiny tittles and diamond-shaped periods have, however, been relinquished. The finish is not the antiquing that one often finds in Renaissance revivals. 
Here clean, decisive details provide a freshly minted, contemporary appearance, providing a smart impression should one wish to use the face at display size.
  31. Curwen Sans by K-Type, $20.00
    Curwen Sans is a monoline sans-serif dating from the early twentieth century. Though contemporary with Johnston’s Underground and Gill Sans, and emerging from the same artistic milieu, Curwen Sans was created solely for in-house use at the Curwen Press in London so never achieved a wide audience or recognition. The original face was cut only in a Medium weight, but the new digital family consists of four weights, each with an optically corrected Oblique, and all containing a full complement of Latin Extended-A characters. K-Type Curwen Sans comprises three packages: • Basic Family (Regular, Oblique, Bold, and Bold Oblique) • Light (Light and Light Oblique) • Medium (Medium and Medium Oblique)
  32. Hopeless Diamond by Barnbrook Fonts, $50.00
    Hopeless Diamond is a contemporary display typeface inspired by the sculptural muscle of 19th century carved lettering and the radical forms of the B-2 Spirit stealth bomber and the F-117 Nighthawk stealth strike aircraft. The typeface itself contains three different styles, each with an italic and an alternate character set that can be used to generate a number of interesting permutations. The name was taken from the derisive term that test pilots used for Have Blue, a late '70s stealth demonstration aircraft –and early prototype for the F-117— designed and built by Lockheed's Skunkworks division. Due to its unusual shape and departure from received aerodynamic wisdom, Have Blue was referred to as the ‘Hopeless Diamond’.
  33. Ribera by URW Type Foundry, $39.99
    Ribera is a contemporary sans serif typeface including three styles. The Ribera characters have smooth curved spins and little contrast combined with a big x-height and big counters. These characteristics make Ribera ideal for almost any type of graphic design. Its unique look is well suited for corporate identity, its precise drawing for branding and poster design, the fresh look for advertising and the clear appearance for sign posting. But also editorial design benefits from Ribera. It expresses a modern look in headlines and stays highly legible in small sizes. As part of the URW++ SelecType collection, Ribera meets very high quality standards. The character set includes various OpenType features and a broad language support.
  34. Singolare by Latinotype, $29.00
    Singolare is a contemporary geometric Sans Serif with angular terminals and a great x height. Its main feature is the style difference between the lighter and heavier weights. The more weight it gains, the higher its singularity. With its weights, styles and layers variety, it's perfect for display use and short texts that require a visual impact. Singolare is composed by five weights, from Ultralight to Black. Every weight has its own stencil variation with expressive cuts and four decorative versions: three outline and one inline version, that can work on it’s own or overlapped to the black normal version (changing the colors of each layer) in order to amplify its usage possibilities.
  35. Videomax by PizzaDude.dk, $16.00
    Videomax looks like something from the future - perhaps even something from a future where the world lies in ruins and is about to be taken over by hostile aliens. The worn letters represent the decades of war against the computers...or the aliens...or maybe the letters comes from a sign of a computer company from the eighties, which was recently found in an abandoned place. The speculations are many, but one thing is definitely true: Videomax got that grungy / computer / worldwar feeling! Write your text, and watch how the randomness of letters make your text look really good. I've put it 4 different versions of each letter, which makes it look really nice and worn!
  36. Mensrea by Typogama, $19.00
    Mensrea is a versatile display and text superfamily combining 32 different styles into a urban, street, themed design bundle. Based on a functional and condensed sans serif, Mensrea equally includes a large range of complimentary weights that can either be used as stand alone styles or then combined with other weights to create layered design. Two Graffiti styles add a further style contrast with a handwritten and fluid dynamic to contrast the main weights, the Bubble style equally features three extra layers for styling. And lastly, a small set of pictograms have equally been included and feature symbols from office icons to themed police iconography in relation to the overall Mensrea theme.
  37. Meno Banner by Lipton Letter Design, $29.00
    Richard Lipton designed Meno in 1994 as a modest yet elegant workhorse serif family in seven styles. In 2016, he expanded this spirited oldstyle into a 78–style superfamily. The romans gain their energy from French baroque forms cut late in the 16th century by Robert Granjon, the italics from Dirk Voskens’ work in 17th-century Amsterdam. Meno consists of three carefully drawn optical sizes—Text, Display, and Banner, with Condensed and Extra Condensed widths added to the latter two cuts. Steadfast in text settings, Meno is replete with alternate forms, swashes, and other enhancements that showcase Lipton’s masterful calligraphic hand. The series offers a complete solution for achieving high-end editorial typography.
  38. PiS Hansch by PiS, $28.00
    PiS Hansch has its origin on a small graveyard in Salzburg, Austria. The hand-carved epigraph on a weathered tombstone inspired PiS to create this slightly twisted serif monster. It contains OpenType Features including contextual alternates (you get three different versions of 's', two different versions of 't' and much more), some ligatures and a very special Long S substitution feature that throws you over a hundred years back in time by changing your everyday small "s" into the classic "long s". Use PiS Hansch for your new Metalcore band logo, a zombie flick poster or some hack'n slay computer game titles. works both in display size and for texts in smaller sizes.
  39. Solpera by Storm Type Foundry, $32.00
    This type face fills one of the gaps between the world of Roman alphabets and that of linear alphabets. The first to be designed was the set of upper-case letters. The expression of these characters cannot conceal that they were originally intended only for the sculptor's use, as a type face for three-dimensional inscriptions. Their width proportions reflect a dialogue between the contemporary feeling and the legacy of classical Roman inscriptions. The type face was later complemented with a set of lower-case letters and elaborated into further designs. Its clear, concise letter forms end with small serifs which not only make the type face more refined, but above all anchor the individual letter signs visually to the horizontal of the text line. The austere construction of the majority of the letters is balanced by the more exuberant, humanizing forms of the most frequently used letters "a"; "e". (The three variants of the lower-case "e" enable to create rhythmically differentiated texts.) The letters in which a straight stroke is connected with an arch are designed in two ways. That means that the letters "n", "h","m" and the group of letters "b","d","p","q" are conceived in a different way. Thus an interesting tension is created in the structure of the text, which, however, does not endanger legibility. The economizing, slightly narrowed design of this type face predetermines its use for the setting of usual texts. In larger sizes, however, it produces a rather serious, even solemn, impression.
  40. Smart Sans by Monotype, $29.99
    Smart Sans is a personal tribute to Leslie (Sam) Smart, the first type director to be hired by a major typesetting house in Canada. Smart was a twentieth century design pioneer who raised the standards of Canadian typography. Together with three of his peers, he established the first Type Directors Club in Toronto. After Smart's death in 1998, type designer Rod McDonald decided that something should be done to commemorate Smart's life and achievements. I had first thought of establishing a scholarship in Sam's name, but a typeface design soon replaced this idea," says McDonald. "Once I decided to design a typeface, however, it became a foregone conclusion that it would be a sans serif - for no other reason than that I loved the name Smart Sans." Two typefaces served as inspiration for McDonald's work. "Like thousands of designers, I'm keen on Matthew Carter's Helvetica Compressed series. And, when I was younger, I also loved Fred Lambert's Compacta," says McDonald. "I thought there might be a place for a small range that could take over from these 'old workhorses' and, in the process, bring a fresher look to the genre." McDonald drew three weights for the Smart Sans family, all ideally suited for setting attention-getting headlines and powerful display copy. The two-storied 'g' contributes to the design's lively personality, and the short 'r' helps maintain tight, even spacing. Smart Sans is the perfect homage to a great typographer, because it raises the bar on what to expect from condensed sans serif typefaces. Sam Smart would be pleased."
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