Instory is a new modern brush font with an irregular baseline, a contemporary approach to design, handmade natural and suitable for use in title design such as clothing, invitations, book titles, stationery designs, quotes, branding, logos, T-shirts, packaging designs, posters, and more. Complete with uppercase and lowercase letters, as well as multi-lingual support, numbers, punctuation, Instory also provides some ligatures and swash. Instory is coded with PUA Unicode, which allows full access to all the extra characters without having special designing software. Mac users can use Font Book , and Windows users can use Character Map to view and copy any of the extra characters to paste into your favorite text editor/app.

Applbitz is a set of three pixel style fonts which include a matching set of food related pix fonts. The regular style is a text font, which is optimal at 14 points when used in flash. Applbitz Pix Base and Pix Top are corresponding food related glyphs, with the top providing a bit of detail. These "friendly" pix characters can also be used in flash using some TLC (and snap to pixel grid). They are fun to add your own color combinations, and are great for a variety of food icons. View the PDF file in the gallery for color suggestions. Special note: to dress the hamburger use "{" and "½" (left brace and one-half) from Pix Top.

"Enter Cromix" is described as a futuristic display font that comes with multiple styles, including bold, italic, and outline. Fonts with a futuristic design often feature sleek and modern letterforms that convey a sense of innovation and cutting-edge aesthetics. The different styles—bold, italic, and outline—provide versatility in creating various typographic effects. The bold style emphasizes a strong and impactful appearance, the italic style adds a dynamic slant, and the outline style creates a distinct and open character structure. "Enter Cromix" is suitable for a range of design projects where a futuristic and dynamic typographic style is desired. Its variety of styles allows for creative exploration in conveying different visual elements within the text.

German type designer Verena Gerlach created this display and sans FontFont between 1999 and 2011. The family has 10 weights, ranging from Light to Black (including italics) and is ideally suited for advertising and packaging, editorial and publishing as well as logo, branding and creative industries. FF Karbid Display provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. This FontFont is a member of the FF Karbid super family, which also includes FF Karbid, FF Karbid Slab, and FF Karbid Text.

Aretha is a classy and beautifully designed sans serif. The main idea of Arteha is to combine the sans serif humanist font style with traditional styles so as to provide a pleasant atmosphere for the reader. The horizontal side of Aretha is designed with a slightly thinner so that the counter can look wider and also looks stiff in some parts to give a firm impression on the letters. Not only for display size, Aretha also works well in text size. Represents multilingual and is equipped with several Open Type features such as tabular figures and stylistic alternates in letters a, g, t and y, so this is very suitable to complement your various design needs.

BluHead Studio LLC is pleased to announce the complete Prenton typeface family! Born of an award winning pedigree, Prenton is an elegant and meticulously drawn sans serif typeface by Roy Preston of Great Britain. Perfect for intricate text settings, it is an extensive family of typefaces containing twenty-one weights in all. The ten OpenType Pro fonts are typographically rich collections of small caps, inferiors/superiors, numerous figure sets and fraction styles, and ligatures. There are Condensed and Ultra Condensed versions of the roman weights and a single Thin Display weight. This wide-ranging variety provides a solid foundation for lengthy and complex typographic layouts. All fonts are OpenType CFF and support an extended Central Europe character set.

TG Minagi Sans is a neo-humanist sans serif that takes inspiration from some calligraphy and blackletter letterforms providing sharp details and a little stiffness in some parts of the typeface. By combining these things with the modern form of the sans serif letter, TG Minagi Sans has a forceful and distinct character. Super terrific when used at massive sizes for display purposes and headlines, but reliable enough for small text sizes. TG Minagi Sans comes with 7 weights, 2 axes & 14 Styles, including a variable font file. Has several OpenType features such as various ligatures, lining figures (proportional, old styles, superior, inferior, denominator, numerator & fraction), stylistic styles 01-04 & covered more than 100 languages Latin based.

Helia Core is a semi-squared font with very low contrast. It was designed to be as clear as possible. This font has a soft and friendly aspect and is perfect for variety of use. Helia Core consists in a 16 styles family, from Hairline to Black with their italics. Each font includes Small Caps, OpenType Features such as Proportional Figure, Tabular Figures, Numerators, Superscript, Denominators, Scientific Inferiors, Subscript, Ordinals, Fractions and many ligatures. The ligatures are a good feature to make an original and creative layout. The fonts have an extended characters set to support Central, Eastern and Western European languages. The range of styles provides flexibility for text and title.

Circuity is a display font designed in a racing theme which provides a unique yet modern capital letter font. Each stroke shows a firm brave character. Due to its shape and size, it is suitable to apply for a large-sized text such as titles. Enjoy the interesting features to maximize the design projects. Features: Multilingual Supports PUA Encoded Numerals and Punctuation Circuity is definitely proper to use in any design projects such as posters, banners, logos, book covers, headings, printed products, merchandise, social media, and so on. Find out more ways to use this font by taking a look at the font preview. Thanks a lot for purchasing our font. Happy designing.

Rival – A serif font family with contemporary distinctive signs Rival is a modern serif font family inspired by characters drawn with a round nib, it has many distinctive signs such as broken curves, slightly curved downstrokes, curved diagonals, and curved, slanted axes. All these typographic tokens gives Rival a modern and contemporary aspect for all kinds of graphic projects. It comes in 7 weights with corresponding italics and it’s suited for multiple purposes including display and editorial use, especially for advertising, long text, packaging and branding. Rival provides advanced typographical support with OpenType features such as small caps, ligatures, discretionary ligatures, old style figures, case-sensitive forms, slashed zero, fractions, and pro kerning.

Lithuanian type designer Mindaugas Strockis created this slab FontFont between 1998 and 2002. The family contains 4 weights: Regular, Italic, Bold, and Bold Italic and is ideally suited for advertising and packaging, festive occasions, small text as well as software and gaming. FF Elementa provides advanced typographical support with features such as small capitals, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with proportional oldstyle, tabular lining, and tabular oldstyle figures. As well as Latin-based languages, the typeface family also supports the Cyrillic and Greek writing systems. This FontFont is a member of the FF Elementa super family, which also includes FF Elementa Rough.

Footloose was a work in progress when its original designer, my friend and colleague Bob Alonso, passed away. Back then just 14 lowercase letters were designed so far. Several years have since gone by, but lately I took on the task of developing Bob’s design into a full-fledged font. The distinctive style of his supplied letterforms provided much inspiration. In blocks of short text there is a dynamic that communicates much verve and vigor, owing in part to gracefully curving lines and high contrast of stroke weight. I guess you could say that this project has been a sort of “passing on of the baton”; and I trust that Bob would have been pleased with the outcome.

Lightside is a brush script font, dapper handwritten font with a personal charm. With quick dry strokes and a signature style, Lightside is perfect for branding projects, homeware designs, product packaging - or simply as a stylish text overlay to any background image. Fonts include multilingual support. Please message me if you're unsure of any language support. Ligatures are also available for several lowercase characters (double-letters which flow more naturally). These are only accessible via software with OpenType capability or a glyphs panel, e.g. Photoshop/Illustrator. Note: in the preview there is a swash. I do not provide swash, I made the swash from the characters "Parenleft or right" and "backslash" I edited it in Corel Draw.

Hi Girls - New fonts, fresh, cute, attractive calligraphy, plus a small and sweet headband ribbon, this is very interesting and you will love to try it Hi Girls - including many alternative characters. Coded with Unicode PUA, which provides full access to all additional characters without having special design software. Mac users can use Font Book. Windows users can use the Character Map to view and save one of the additional characters to attach to your favorite text editor. For people who have opentype-capable software: Alternatives can be accessed by using the "Alternative Style" and "Ligature" buttons on the Photoshop Characters panel, or through any software with glyph panels, such as Adobe Illustrator, Photoshop CC, Inkscape.

Diploma Script was born from merging classic calligraphy and contemporary tools. The Copperplate style, which served as baseline for the development of the font, mixes harmoniously with brush pen drawing techniques that give Diploma Script a modern touch. The typeface provides elegance and legibility, while preserving characteristic shapes and strokes from the Copperplate style. Diploma Script covers a wide range of uses ranging from titles, logotypes, invitation cards, certificates and labels to small-sized texts. The family comes with initial, medial and terminal alternates that allow user to emphasize specific words. Figures, fractions and symbols are also included. Diploma Script includes a set containing more than 900 characters that support over 200 different languages.

Canadian type designer Nick Shinn created this display, serif, and script FontFont between 1994 and 2010. The family has 16 weights, ranging from Light to Extra Bold (including italics) and is ideally suited for advertising and packaging, book text as well as festive occasions. FF Fontesque provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. As well as Latin-based languages, the typeface family also supports the Cyrillic writing system. This FontFont is a member of the FF Fontesque super family, which also includes FF Fontesque Sans.

Modern font Derlina Script is a modern typeface, each letter has been carefully crafted to make your text look beautiful. With a modern script style, this font will suit a wide variety of projects, for example: weddings, invitations, greeting cards, posters, business cards, quotes, blog headers, branding, logos, fashion, clothing, letters, stationery, etc. The modern Derlina Script font includes alternative glyphs and a beautiful swirl in fonts including style sets, ligatures, etc. The Open Type feature can be accessed using smart Open Type programs such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7 and Microsoft Word. And this Font has provided PUA unicode (custom coded font). so that all stunts are fully accessible to the craftsman or designer.

Lunation is a versatile script font that marries the charm of script fonts with a contemporary twist. Crafted with a fairly bold weight to command attention. Its slightly reduced contrast ensures that each character stands out clearly, providing optimal readability in various design applications. The defining characteristic of Lunation is its carefully crafted swinging endings. These artistic flourishes gracefully embellish specific letters, lending an air of sophistication to your text. The subtle yet distinctive curves and sweeps add a playful rhythm. Lunation fits in headlines, logos, posters, flyers, invitations, branding materials, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview.

Sregs Serif Display Family A Serif family inspired by popular 1960s-80s typography. Combined with modern nuances that are much in vogue in now days. Reflexive serifs with soft transitions make the letters easy to read and recognize. Its 7 weight with 2 style (Standard and Italic) variations provide several options that will help you find the ideal typographic feel for your project. Made for use in branding projects, large-scale printing such as billboards, signboards, titles, headlines, writing on short paragraphs, books title, page titles, taglines, websites, apps, logos, etc. Several Alternatives letters can be used to create a variety of design style or to make changed some letter in text.

Infamy is a display typeface inspired by graffiti and street art, featuring the ‘bubble letter’ style of writing which was very popular among subway and suburban graffiti artists in the early days of American graffiti. This font recovers graffiti horizontal alignment, tight tracking and colourful lettering. The OpenType version includes many different ligatures which provide multiple options when composing a text. Multiple layers make Infamy a bright, shaded and colourful font, allowing you to dress up your writing. This font incorporates a pictorial rendering of character faces (instead of small caps), capturing the essence of the graffiti: the ‘childish’ and the ‘irresponsible’, which is present in the experimental side of the typeface.

Toiban is a classy modern sans serif font. Each Toiban glyph has been modernly drawn and designed for this expansive new edition, which maintains the Swiss mantra of clarity, simplicity and neutrality for the demands of contemporary design and branding. The larger View version is drawn to show off Toiban's subtlety and is spaced with the headline in mind, while the Text size focuses on readability, using strong strokes and comfortable loose spaces. The Toiban struggles to be legible at a small size because of its compactness and closed aperture. The Toiban Micro's design is simplified and exaggerated to maintain impression in small, loosely spaced type, providing excellent legibility at microscopic sizes and in low-resolution environments.

Evans was named after Walker Evans, an american photojournalist whose photographs often featured unassuming subjects – ordinary people, roadside scenes, and the subtle details of the American landscape. His ability to find beauty in simplicity and appreciate the mundane inspired Cosimo Lorenzo Pancini and Andrea Tartarelli to create this typographic family that aims to convey the ideals of journalistic storytelling: simplicity, clarity, and unpretentious honesty. Looking for a soothing, relaxed visual flow in body text, Evans was designed by gently narrowing classical proportions to answer the designers' need of maximizing the arrangement of lengthy text within confined spaces. Combining the vintage appeal of a semi-condensed old-style structure with a very slight transitional slanted axis resulted in text-oriented typeface with visual charm on both printed and digital pages. Subtly reducing the size of majuscules allowed the effect of an increased x-height, balancing space saving with increased readability at same point size. Using soft, semi-calligraphic shapes and keeping a generous letter spacing, the designers embraced a minimalist approach, aiming at a smooth reading experience. For maximum versatility, Evans provides two distinct variations tailored to different purposes: the Regular and the Narrow subfamilies. While both are fine-tuned for body text applications , the second is suited also for display-oriented contexts, where attention-grabbing headlines take center stage. Each subfamily is developed in a range of 8 weights from Extralight to Heavy, and includes over 700 glyphs with full coverage of language using extened latin glyphs. True italics are designed for all weights, providing additional typographic control through the design of Swash Alternates, available through Open Type features that also include Standard and Discretionary Ligatures, Positional Numerals, Case Sensitive Forms and Stylistic Alternates. The family is complemented also by a rich set of Ornaments, available both as special glyphs or in a separate font. With its retro-inspired design and unwavering commitment to form and function, Evans effortlessly extends its versatility from editorial design to digital interfaces and logo creation, inviting users to appreciate the beauty in simplicity, find joy in the ordinary, and embrace a relaxed and unhurried mindset.

FF Signa Rounded is a natural complement to the rest of the FF Signa super family – and can stand on its own in a variety of print and on-screen applications. The design is Ole Søndergaard’s rounded branch in his FF Signa family three. In it, he took the distinctive shapes and proportions of FF Signa Sans and created a warm, inviting design for text and display copy. Like its parent design, FF Signa Round is not a humanistic sans, nor is it based on 19th-century grotesques. Its characters are minimalist interpretations of letterforms – distinctive, yet easy to read. Thanks to FF Signa Round’s large x-height, open counters and simple character shapes, the design does not overpower the message – and draws the reader in. At substantial sizes, especially in the bolder weights, the design communicates with amiable conviction. At text sizes, FF Signa Round remains inviting and legible. It can be used as a companion to the rest of the FF Signa family, providing depth of style and breadth of reach. The collection of designs can also be used on their own for brand, brochure, publication, and way-finding design in digital and hard copy environments. Like the rest of the FF Signa family, OpenType® Pro fonts of FF Signa Round provide for the automatic insertion of ligatures and alternate characters, and also offer an extended character set supporting over 100 languages, including most Central European and many Eastern European – in addition to Cyrillic and Greek.

Moho is a broad family of types inspired by the burgeoning modernism of the early twentieth century. Moho introduces an unconventional style in the form of his glyphs which aims to impregnate the text compounds thus a distinctive aesthetic sobriety and elegance while creating a flow of practical reading. The Moho family consists of a wide range of various weights. Thought for innovative text composition, Moho covers all shades of Medium, Regular, Light, ExtraLight to delicate Thin. Moho has a square shape letter style, provided with a competent OpenType programming for Moho OT family and basic functions for Moho Std family. Among the family characteristics OT has features such as small caps for letters and numbers, stylistics alternates, swash letters where "t" is extend over others, giving the typeface that particular style ideal for headlines, ligatures for pairs and triplets of letters, fractions and ordinals. In addition, each comes with its weight set italics. Moho has a character set to compose texts in European languages ​​of east and west with over 600 glyphs. Moho is a letter in resonance for general topics like sports, art. technology trends, fashion, tourism and transport. There exist two groups of Moho Family OT = Full OpenType Features and full set of glyphs Std= Basic OpenType Features and less glyphs

Jantar Sharp is a text family with flared terminals that eludes the catego­ries of serif or sans. Its most recognisable features are taken from both styles to achieve proper design and high legibility standards. Jantar Sharp performs especially well when used for continuous reading including texts on web platforms. Its personality lies in the flared stroke endings and certain details which make its shapes neither sans nor serifs. Rather than following any particular historical model, it picks up elements from various periods to achieve an organically dynamic look which is entirely compatible with the reading process. Jantar Sharp Italic makes a nice contrast, though the pace and proportions are not drastically different from the upright. This allows for effortless reading of longer passages of italicised text. Jantar Sharp – as well as its teammate Jantar Flow – has been designed in seven weights from ExtraLight to Heavy, all with accompanying italics; it has a tabular and proportional set of figures in both old style and lining options are included together with a special set of hybrid figures sitting between x-height and capitals. Superscripts and subscripts are provided together with a vast collection of diacritics covering all European language and a set of case-sensitive characters.

Felice is an elegant serif font family. The humanistic touch gives a warm aspect to this complete text font. Those italics are perfect to give a refined look to text. Felice consists in a 10 styles family, from Light to Black with their italics. Each font includes Small Caps, OpenType Features such as Proportional Figure, Tabular Figures, Numerators, Superscript, Denominators, Scientific Inferiors, Subscript, Ordinals, Fractions and many ligatures. The ligatures are a good feature to make an original and creative layout. The range of styles provides flexibility for text and title. Felice family supports Latin and Cyrillic, all these languages are covered: Latin language support: Afar, Afrikaans, Albanian, Asturian, Azeri, Basque, Bosnian, Breton, Bulgarian, Catalan, Cornish, Corsican, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Filipino, Finnish, Flemish, French, Frisian, Friulian, Gaelic, Galician, German, Greenlandic, Hungarian, Icelandic, Indonesian, Irish, Italian, Kurdish, Latin, Latvian, Lithuanian, Luxembourgish, Malagasy, Malay, Maltese, Maori, Moldavian, Norwegian, Occitan, Polish, Portuguese, Provençal, Romanian, Romansch, Saami, Samoan, Scots, Scottish, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Turkish, Walloon, Welsh, Wolof Cyrillic language support: Adyghe, Avar, Belarusian, Bulgarian, Buryat, Chechen, Erzya, Ingush, Kabardian, Kalmyk, Karachay-Balkar, Karakalpak, Kazakh, Komi, Kyrgyz, Lak, Macedonian, Moldovan, Mongol, Permyak, Russian, Rusyn, Serbian, Tatar, Tofa, Tuvan, Ukrainian, Uzbek

Comment is a unique yet still basic sans serif created to provide a consistent, attractive appearance in print, especially in small-to-medium sizes.

Luxe is a casual, script style font designed to provide hep and playful results. Extended character set includes foreign language support for many countries.

The cast credits for the 1954 film "Hell's Half Acre" (Wendell Corey, Evelyn Keyes and Elsa Lanchester) provided the basis for Mystic East JNL.

North is an elegant Light Condensed that provides some interesting surprises to conventional condensed fonts. Ideal for fashion, cosmetics, editorials and premium packaging design.

Giom Mod is a unique and elegant display font with a distinctive serif style. This font offers nine different thickness options, ranging from Thin to Black, providing a wide range of choices for various applications. Each thickness of Giom Mod has its own unique characteristics, allowing you to select the one that best suits your design aesthetics. For example, Thin may be suitable for light and elegant designs, while Black can be used for more dramatic and bold appearances. Furthermore, Giom Mod comes equipped with various OpenType features. These include features such as ligatures, which allow specific characters to combine beautifully, and alternative letterforms that provide more design options. With these features, you can create more engaging and unique text elements in your designs. Additionally, Giom Mod is designed to support multiple languages, making it suitable for use in many countries. This makes it highly versatile and appropriate for a wide range of multilingual design projects. So, if you are looking for a font that combines the beauty of serif with various thickness options, useful OpenType features, and multilingual support, Giom Mod is the perfect choice to meet your design needs.

Extenda is a variable width sans serif type family designed by Francesco Canovaro with Andrea Tartarelli and Cosimo Lorenzo Pancini.It been created to provide designers with a powerful but flexible tool to create strong headlines, logos, and display text with tight spacing and maximum space coverage. Rather than providing a family of weights, it gives you a fine-grained range of widths to choose from, allowing maximum control in display editorial uses, and proportional size variation in logo design, keeping consistent appearance and readability. From the vertical, ultra-condensed and thin Pica, Nano and Micro weights to the wide and ultra-bold Peta, Exa and Yotta weights, all Extenda fonts include an extended character set covering Latin languages as well as ones using Cyrillic and Greek for a coverage of 200+ languages. Full Open Type features are included, from small caps to stylistic alternates, positional number forms and discretionary & standard ligatures. The 11-weights family is complemented by the Extendable special weight, that uses Open Type scripts to create a dynamically scaling typeface where each letter becomes automatically tighter or wider than the previous one.

Wakcaho is a traditional serif typeface that is ideal for classic or retro modernist projects. With an exquisite and outstanding personality, this font will provide a memorable traditional touch to your designs. Wakcaho’s particular characteristics, like ligatures and alternatives, provide you the freedom to create unique text display variations. These typographic components can be simply combined to create distinctive and eye-catching compositions. Furthermore, Wakcaho is bilingual, allowing you to display your messages in a variety of languages all across the world. This allows you to reach an international audience while maintaining consistency in your designs regardless of language barriers. By using Wakcaho as the main font for your project, you will achieve an attractive style with a traditional vibe. Use Wakcaho right away to give your ideas a remarkable appeal and a unique visual experience. What’s Included : - File font - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so that you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support

Chester Chesire - Elegant Font Duo is a digital product featuring a script and serif font duo designed with an elegant and luxurious style. Inspired by classic design with a modern touch, this font aims to provide a captivating and professional impression in various design contexts. It is particularly suitable for magazines, the fashion industry, headlines, printing materials, wedding invitations, and businesses seeking an aesthetic and beautiful font. One of the key highlights of Chester Chesire is its diverse range of alternative characters, allowing for interesting design variations and personalized text looks. It offers excellent compatibility with different businesses and industries, making it a great choice for fashion companies, design studios, creative agencies, advertising firms, and more. With Chester Chesire - Elegant Font Duo, you gain access to an elegant and luxurious font that enhances your design projects. Its rich alternative characters provide flexibility and creativity, while its compatibility with different software and operating systems ensures ease of use. Elevate your visual message and design impression with this captivating font, perfect for magazines, fashion, weddings, and businesses that prioritize a refined aesthetic. Add Chester Chesire to your font collection and enjoy the benefits of its professional appearance and high-quality design.

Keraton is a monoline script with a signature look. It will take any design project to the next level.

Renamed font (was Georgia) and refined outlines to make it stand out on your next book jacket or tatoo.

The script version of the typeface Viabella introduces us to the calligraphic side of the Berlin type designer and typographer Karl-Heinz Lange. The sketches for this script typeface, which resulted from the close cooperation with Veronika Elsner and Günther Flake, found their roots in sketch drawings which Karl-Heinz Lange had already drawn in the 1980’s. For the Viabella design, Karl-Heinz Lange drew the basic letterforms of the Black and Regular cuts with a brush. He then re-worked the drawings and transferred them on to tracing paper. The design studio Elsner+Flake in Hamburg cut these typeface extensions and later digitized them manually with the help of the IKARUS Sustem. With the Regular cut as a basis, Elsner+Flake extended the family with the Light version and interpolated and re-worked the Medium weight. The completion of the family was taken over by the type designer Björn Gogalla who had done the same kind of work on Rotola, a design which Karl-Heinz Lange had also created for Elsner+Flake. While Viabella was originally conceived as a headline typeface, its lighter weights can certainly be used for shorter text applications. The Black version creates powerful headlines with highly effective accents. With the help of swashes, which are available for all weights, the user can lighten up longer texts and add special character to titles. In contrast to pure headline fonts, Viabella has been enriched by an extensive complement of special characters. In addition to the Europa-Plus character set which allows setting type in over 70 latin-based languages, the user will find multiple versions of numerals as well as oldstyle figures, tabular and proportional lining figures, diagonal fractions, and a complete set of superior and inferior figures and fractions (60%). With such a rich character set, Viabella is not only ideal for many different uses in the areas of newspaper, magazine and advertising but it will surely be chosen for the design of greeting cards, invitations and other design projects within the privat sphere.