The Ruby Duo - a retro inspired font duo with a wide range of sans and script styles. Rugged and simple sans with a cool pair of mono line script. The main thing is the possibility of various combinations of using - from Condensed to Extra Expanded and from Light to Black. You will definitely find the best way to use in your projects with more than 50 styles. The sans has underline small caps alternates to use it with conjunctions. The script also has some alternates to change the script mood. Also, you will find a five graphic fonts with 130 elements total! A lot of vintage badge shapes and more than 100 vector vintage mood icons to use it in your badges or logos. PDF graphic navigation

Perfume - a luxurious display pack. Perfume is a display combo pack of three styles and eight fonts. Perfume fonts are soft and clean and they have a distinguishable character. Perfume Pen is a monoline script with three weights and large x-height. Perfume Pen is equipped with automatic Contextual Alternates that keep the connections smooth. In addition Perfume Pen has Swash, Stylistic and Titling Alternates, boasting over 500 glyphs in total. Perfume Brush is a bold brush script with two weights. Perfume Brush is also equipped with Contextual Alternates to keep connections smooth and Swasha lternates for more imposing character forms. Perfume Sans is a sturdy all caps Sans with three weights. For the best price purchase the whole pack!

Introducing, Determite Country - A Western Display Typeface. The reverse contrast make this font looks different and stand out from the crowd. Suitable for design needs with a touch of classic western, especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : lowercase and uppercase regular and slanted numbers and punctuation multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations

Introducing Merong, a versatile serif font that adds a touch of elegance and sophistication to your design projects. Whether you're creating a print or digital design, Merong is the perfect typeface for capturing attention and delivering your message in style. With its variable font technology, Merong offers a range of styles, from regular and elegant to bold and dramatic. You can easily adjust the weight and width of the font to suit your needs, making it a flexible choice for a variety of projects. Merong is an excellent choice for a variety of design projects, from branding and marketing materials to editorial layouts and web design. It's a font that can adapt to your needs and help you achieve your desired aesthetic. WHAT’S INCLUDED? Numbers Punctuation Ligatures Multilingual support...

The minimal character of this typeface with its direct reference to Bauhaus, manages to keep the balance between strict geometric structure and elegance. It strays from monotonous repetitions and works equally well with Latin and Greek, while it really hits home with Cyrillic. Now, in its 3rd major upgrade comes equipped with all that’s needed for an international career. In total 602 characters offer support for all European languages in six different variations. Finally, five special OpenType features offer typographic solutions which includes a stylistic alternate set for Greek and Cyrillic.

Zosimo is a neo-grotesque typeface created by designer Ron Gilad (Delicious Type) in cooperation with renowned typographer Oded Ezer based on his ubiquitous Alchemist typeface. Carefully drawn curves, robust shapes and a range of OpenType features make Zosimo a great choice for designing logotypes, signage, titling, texts and more. Zosimo now comes in three families: Standard (full Latin support), Cyrillic (basic Latin and Cyrillic) and Pro (all included). Totalling in 9 weights, roman and italic, Zosimo can accommodate all your type-related design needs in one big happy family.

Atrium, designed by Alex Jacque, is a strong, linear, geometric sans-serif display typeface based off century-old pen art by W.E. Dennis. Atrium's stubbornly geometric letterforms are set off with a few softening flourishes on a few glyphs. It's sharp corners, straight verticals and horizontals make Atrium pack some punch when used in headlines, pull quotes, and logotypes. Atrium was released in 2012 in OpenType format and comes in three different weights: light, regular, and bold, with a regular and oblique version of each for a total of 6 styles in the family.

Inspired by the more than hundred years old classic Cooper Black, Chunk Black features a hefty character with rounded serifs and a soft yet sturdy overall appearance. Chunk Black provides a timeless and friendly feel and it’s very suitable for product and packaging design and any kind of display purposes from music business to restaurant menus and from t-shirts to band logos. Both Chunk Black and Chunk Black Italic are equipped with several OpenType -features and a total number of 87 alternate characters, set in Swash, Stylistic and Titling Alternates and Discretionary Ligatures.

ฟอนต์sหน้าหนึ่ง เป็นอักษรแบบแซนเซอริฟที่แบบอักษรโดยรวมมีความเป็นสีเหลี่ยม ซึ่งแบบอักษรจากหนังสือพิมพ์เป็นแรงบันดาลใจ ดูแข็งแกร่ง มีความเป็นเครื่องกล เครื่องจัก ทันสมัย เหมาะสำหรับการใช้พาดหัว รองพาดหัว มีทั้งหมด 9 น้ำหนักและตัวเอียงของแต่ละน้ำหนักรวมทั้งหมดมี 18 สไตล์ และมีฟีเจอร์อื่น ๆ เช่น Small Caps หรือ Stylistic Set 01 และฟีเจอร์อื่น ๆ พร้อมให้คุณได้เลือกใช้งาน รองรับหลากหลายภาษา Nanueng is a sans serif display typeface with square shape base. Inspiration from typeface on the Thai newspapers. Look strong, machine and modern feel. Suitable for headline, sub-headline Comes with 9 weights and italics of each weight total 18 styles, and there are features such as Small Caps or Stylistic Set 01 and many features available for you. Support multi-languages.

ฟอนต์ยิ่งใหญ่ เป็นอักษรแบบแซนเซอริฟ ที่มีความหนาของเส้นมากว่าปกติ สังเกตุได้จากน้ำหนัก Black ให้ความรู้สึกหนักแน่น หนา ใหญ่ และ ทันสมัย มีทั้งหมด 9 น้ำหนักและตัวเอียงของแต่ละน้ำหนักรวมทั้งหมดมี 18 สไตล์ รองรับหลากหลายภาษา เหมาะสำหรับการใช้ผาดหัว ป้าย เนื้อความ ฟอนต์ยิ่งใหญ่สามารถช่วยส่งเสริมให้งานของคุณดูสะดุดตาอย่างยิ่ง เหมาะกับผู้ที่ต้องการให้โฆษณาสินค้าและบริการดูสะดุดตากว่าใคร ๆ Yingyai is a sans serif typeface with a large line stroke thickness more than usually, especially Black weight. It gives a heavy, big and modern feel. Comes with 9 weights and italics of each weight total 18 styles. Support multi-languages. Suitable for headline, sub-headline or text body. Yingyai can make your work more eye-catching, for those who want to advertise products and services more eye-catching than others.

ฟอนต์ หาดทราย ลักษณะกลมมน เส้น Stem มีความหนาแตกต่างกันสองขนาด หนา-บาง ไม่เท่ากัน การเดินเส้นเลียนแบบลายมือ มาพร้อมกับฟีเจอร์ dlig ที่เปิดใช้งานแล้วจะยกตัวอักษรลำดับที่สองให้สูงขึ้นเล็กน้อยสลับกันเป็นฟันปลา เหมือนคลื่นเล็ก ๆ บนผิวน้ำ ให้ความรู้สึกเป็นมิตร น่ารักใสๆ มีไดนามิค สนุกสนาน ไม่เป็นทางการ เหมาะสำหรับการผาดหัว โปรยประโยคข้อความสั่น ๆ มีให้เลือกใช้ 9 น้ำหนัก ทั้งตัวตรงและตัวเอียงรวมเป็น 18 สไตล์ - Hadsai, rounded shape, stem lines are of two different thicknesses, look like handwriting. It comes with a dlig feature that is enabled to raise the letter to zigzag. Like a wave on the surface of the sea water, it feels friendly, cute, clear, dynamic, fun, casual. Suitable for headline and sub-headline. Available in 9 weights, both upright and italic, total of 18 styles.

Zosimo is a neo-grotesque typeface created by designer Ron Gilad (Delicious Type) in cooperation with renowned typographer Oded Ezer based on his ubiquitous Alchemist typeface. Carefully drawn curves, robust shapes and a range of OpenType features make Zosimo a great choice for designing logotypes, signage, titling, texts and more. Zosimo now comes in three families: Standard (full Latin support), Cyrillic (basic Latin and Cyrillic) and Pro (all included). Totalling in 9 weights, roman and italic, Zosimo can accommodate all your type-related design needs in one big happy family.

Zosimo is a neo-grotesque typeface created by designer Ron Gilad (Delicious Type) in cooperation with renowned typographer Oded Ezer based on his ubiquitous Alchemist typeface. Carefully drawn curves, robust shapes and a range of OpenType features make Zosimo a great choice for designing logotypes, signage, titling, texts and more. Zosimo now comes in three families: Standard (full Latin support), Cyrillic (basic Latin and Cyrillic) and Pro (all included). Totalling in 9 weights, roman and italic, Zosimo can accommodate all your type-related design needs in one big happy family.

Saxo Grammaticus is a beautiful and friendly family that works great with family themes, elegant & classy material and professional settings. It's so versatile you'll find yourself coming back to it over and over for your projects, and that's whether you're looking to create logos, quotes, poster designs, brochures, packaging, anything with big letters like headlines, wedding invitations, holiday cards, advertisements, signs and on and on and on... There is a total of 107 ligatures and 76 alternates! That's plenty of options for any designer wanting to give those big letters a little extra wham bam!

Generic Sans JNL was modeled after “Condensed Blair” from the 1907 specimen book of the Inland Type Foundry, and is available in both regular and oblique versions.

Proudly present "Simply Harmony -Vintage Monoline Font" Simply Harmony comes with 2 styles that have their own characteristics. Simply Harmony Regular : has a clean and elegant style. This font has a more modern feel, so you can apply it to modern-themed projects. Simply Harmony stamp: this font has a rough style both in the middle and the edges of each letter, this font has a vintage feel and can be applied to various needs. This font has 114 awesome alternates and has 311 total glyphs, there are various kinds of alternates that you can use as you wish. I really hope you enjoy it – please do let me know what you think, comments & likes are always hugely welcomed and appreciated. More importantly, please don’t hesitate to drop me a message if you have any issues or queries. Thank you

Bronela is an elegant serif font that comes with a regular and bold style. Created with a strong serif, high contrast, and luxury feel, inspired by classic text font and fashionable typography trends. These fonts look very versatile to use in large or small sizes and possibly to be used for many purposes. Feminine and masculine at the same time. Bronela equipped with lots of classy ligatures and tons of alternates characters that you can mix and match to get more variation of typographic designs. In 590+ glyphs total, Bronela is suitable for logo, headline, labels, editorial, poster, packaging, quotes, cards, weddings, and other advertising needs! Fonts featured : Uppercase Lowercase Numbers Punctuation & symbols Multilingual support Stylistic alternates Stylistic set 01 - 06 Ligatures Thank you for watching and your support. Hope you enjoy playing with Bronela, as much as I created this lovely font.

Great Monday is unique, fresh and beautiful handwritten font for branding / logo design / logotypes / greeting cards / promotional graphics and anything in between. Great Monday is completely handmade with passion, perfection as well as aesthetics at it's level best. Unique Ligatures We have created 14 unique ligatures to make sure the font looks beautiful and professional. Extended Character Sets Along with the basic Latin character set, we have added Western European, Central European, South Eastern European character sets for your convenience. The font contains a total of 336 glyphs. Advanced Kerning We have performed advanced, in-depth kerning for all possible letter combinations. What You Get This font being a handmade typeface, comes with only single weight (Regular). CREDITS: Font designed by Lis at Fontastica, produced by Fontastica, distributed by Designova. Created with ProCreate and Fontself on iPad Pro.

Tahoma™ Family is one of Microsoft's most popular sans serif typeface families. The original Tahoma™ Family consisted of two Windows TrueType fonts (regular and bold), and was created to address the challenges of on-screen display, particularly at small sizes in dialog boxes and menus. In 2010 Ascender Corporation added italics, so now the Tahoma font family contains 4 fonts in total: Tahoma regular, italic, bold and bold italic. The Latin, Greek and Cyrillic characters were designed by world renowned type designer Matthew Carter, and hand-instructed by leading hinting expert, Tom Rickner. The Tahoma fonts set new standards in system font design. Tahoma is ideal for use in User Interface scenarios and other situations requiring the presentation of information on the screen. Character Set: Latin-1, WGL Pan-European (Eastern Europe, Cyrillic, Greek and Turkish).

Style One is composed of a floral ornament rotated and reflected at 90 degree increments combined with a letter or number to form each ornate initial. The initials are A through Z and 1 through 0 for a total of 36 initials. Each initial is located under its respective key in the character set. Style Two is composed of floral ornaments rotated and reflected at 90 degree increments combined with a letter to form each ornate initial. There are two sets of initials A through Z. Under the character set the initials are negative on a positive floral background. Under the shift + character set the initials are positive on a negative floral background. Each initial is located under its respective key. Style Three is composed of floral ornaments rotated and reflected at 90 degree increments combined with a letter or number to form each ornate initial. There are two sets of initials A through Z and 0 through 9 for a total of 72 characters. Under the character set the initials are negative on a positive floral background. Under the shift + character set the initials are positive on a negative floral background. Each initial is located under its respective key.

Designed by Enrique Hernández V. Isidora is a modern geometric design based on the classic typefaces of the early 20th Century with a contemporary and functional touch. In spite of its strong and rational structure, the font also looks friendly and expressive, thanks to its rounded terminals. In addition, its diagonal terminal cuts give it a softer and more rounded appearance. Isidora consists of two 7-weight subfamilies: one (more classic) Regular and one Alternative (more contemporary and for display use). Both subfamilies come in italic version, giving a total of 28 fonts. Isidora is the perfect font for headlines, logotypes, branding, packaging, publishing and web use. The family contains a set of 438 characters—supporting 207 different languages—and also includes an alternative character set, which allows for more versatility when composing text.

Briliana Script is a modern calligraphy font with a dancing baseline and a clean, classic and elegant touch. It can be used for various purposes such as headings, signature, logos, wedding invitations, t-shirt, letterhead, signage, lable, news, posters, badges etc.Briliana Script features 350 total glyphs with 150 alternate characters including OpenType Stylistic alternates, ligatures and international language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC (With Glyphs Panel), Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. Also supported PUA encoded, simply copy and paste the alternate characters using the Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Shapely is designed with elements of classical calligraphy expressed in a very modern idiom. It embodies the Scholtz signature - casual, extravagant, bold design with an underlying attention to detail and legibility. Numerous ligatures emphasize immediacy and the handwritten quality of the finished product creates a feeling of variety, spontaneity and flexibility. The font abounds with extravagant flourishes, however, with almost every character, plainer alternatives are available through OpenType technology. This frees the user to put an individual stamp on his use of the font. There are a total of 70 ligatures and alternate characters that use OpenType technology to expand the flexibility and power of Shapely. The font contains all upper and lower case characters, punctuation, numerals and mathematical operators, as well as all accented characters used in European languages.

Girabella Script is a modern calligraphy font with a dancing baseline and a clean, classic and elegant touch. It can be used for various purposes such as headings, signature, logos, wedding invitations, t-shirt, letterhead, signage, lable, news, posters, badges etc.Girabella Script features 350 total glyphs with 150 alternate characters including OpenType Stylistic alternates, ligatures and international language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC (With Glyphs Panel), Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. Also supported PUA encoded, simply copy and paste the alternate characters using the Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Brunella Script is a modern calligraphy font with a dancing baseline and a clean, classic and elegant touch. It can be used for various purposes such as headings, signature, logos, wedding invitations, t-shirt, letterhead, signage, lable, news, posters, badges etc. Brunella Script features 931 total glyphs with 575 alternate characters including OpenType Stylistic alternates, ligatures and international language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC (With Glyphs Panel), Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. Also supported PUA encoded, simply copy and paste the alternate characters using the Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Hello Bella is a modern calligraphy font with a dancing baseline and a clean, classic and elegant touch. It can be used for various purposes such as headings, signature, logos, wedding invitations, t-shirt, letterhead, signage, lable, news, posters, badges etc.Hello Bella Script features 320 total glyphs with 100 alternate characters including OpenType Stylistic alternates, ligatures and international language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC (With Glyphs Panel), Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. Also supported PUA encoded, simply copy and paste the alternate characters using the Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Butterfly Script is a modern calligraphy font with a dancing baseline and a clean, classic and elegant touch. It can be used for various purposes such as headings, signature, logos, wedding invitations, t-shirt, letterhead, signage, lable, news, posters, badges etc.Butterfly Script features 350 total glyphs with 150 alternate characters including OpenType Stylistic alternates, ligatures and international language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC (With Glyphs Panel), Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. Also supported PUA encoded, simply copy and paste the alternate characters using the Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Symbojet is the first professionally designed font equally covering alphabetic and pictographic characters on a large-scale scheme. It’s typographically based on Andreas Stötzner’s recent “Lapidaria” design and uses brandnew standard Unicode-6.0 codepoints for about 340 symbol characters. Use Symbojet for combined text/signage composing to design wayfinding, tourism and leisure, sports and transport matters, for media and communication, for birthday invitations or bistro menu cards … With Symbojet the combined usage of text and signage becomes as easy and elegant as it has never been before. Symbojet is available in a Regular and a Bold version. Both fonts contain about 340 alphabetic (full Latin and Greek) and 400 pictographic characters; in total they count about 1000 glyphs each. The pictographic content is the same in both fonts.

JT Olifer is family font of Jolicia Type designed by Laire Banyu Sandi Pawenang in October 2021, JT Olifer inspired by Modern Typography developed by us in our perspective, with a typeface detail in every corner we make more rounded, and give an inktrap accent to make unique impression special in every glyph, we really consider about aspect legibility, therefore we make family font amount 40 to assist the selection according to visual needs. Font type of JT Olifer contains several nuances that combain aesthetic, contemporary and modern, furthermore we make some alternates glyph that have a friendly and subtle impression, for example ‘f’ the alternate of this name our font we designed is more circular and smooth. JT Olifer has a total of 465 letters with regular, slanted and condensed styles support in 90 languages : Afrikaans Albanian Asu Basque Bemba Bena Breton Catalan Chiga Colognian Cornish Croatian Czech Danish Dutch Embu English Esperanto Estonian Faroese Filipino Finnish French Friulian GalicianGanda German Gusii Hungarian Inari Sami Indonesian Irish Italian Jola-Fonyi Kabuverdianu Kalaallisut Kalenjin Kamba Kikuyu Kinyarwanda Latvian Lithuanian Lower Sorbian Luo Luxembourgish Luyia Machame Makhuwa-Meetto Makonde Malagasy Maltese Manx Meru Morisyen Northern Sami North Ndebele Norwegian Bokmål Norwegian Nynorsk Nyankole Oromo Polish Portuguese Quechua Romanian Romansh Rombo Rundi Rwa Samburu Sango Sangu Scottish Gaelic Sena Serbian Shambala Shona Slovak Soga Somali Spanish Swahili Swedish Swiss German Taita Teso Turkish Upper Sorbian Uzbek (Latin) Volapük Vunjo Walser Zulu

Subroyal was inspired by the official logo of the City of Montreal. The idea came to us while reading an article about a revised version of this logo that didn't have any original typography. We realized it was our civic duty to bring the City logo to life, and the result is a fairly romantic font that reminds us of the many parks around the island, its fragile snowflakes, and its electronic music scene. Voilà! Montreal has its first custom-made (non-official) font package.

A super elegant and serif font will make your next book cover stand out.

Introducing a new vintage bold script called Vintage Queens. It is inspired from retro typography and lettering in the 70's and 80's combine with bold typography style. With a total of 534 glyphs with 359 alternate, you can make letter combinations for lettering with a lot of options. Includes OpenType feature with many alternates and swashes, helping you to make great lettering. Vintage Queens best uses for Logotype, heading, cover, poster, logos, quotes, product packaging, header, merchandise, social media & greeting cards and many more. This font is also support multi-language. To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw.

The inspiration source for Brass Rules Grand is a collection of the brass rules from the 1889 “Convenient Book of Specimens” from Franklin Type Foundry in Cincinnati. This is a collection of basic utilitarian brass rules that has been created as combinable and endlessly expanding. Filling the Numerals and all Capital and Lowercase glyph slots are a total of 62 traditional Brass Rule designs, all extendable by combining with other rules, or by extending the pin line by simply typing a dash "-" or ".". A truly sleek and simple utilitarian font for invitations, menus, business cards, and whatnot. Download and view the “MFC Brass Rules Grand Guidebook” if you would like to learn a little more.

Hargalia is a beautiful cursive display typeface. Inspired by classic cursive calligraphy from Carolingian Renaissance era (about 8th century) which in that era, the alphabet letterform was perfected for the first time with many curvy strokes with a flat brush. Hargalia is designed with penmanship and carefully digitized with many swashes included. Hargalia is designed for headlines and short body texts. The natural strokes with calligraphic feel that highly recommended for fashion, branding, magazine, editorial, logotype, packaging, historical quotes, and more. This font is PUA Encoded with 430 glyphs in total! Worth every penny! Features included: Uppercase Lowercase Numbers Symbols Punctuation Stylistic alternates Contextual alternates Swashes Ligatures Stylistic set 001 - 003 Best regards, Ramz.

Celebrity is a new execution of a film type concept put forth by Willy Wirtz in 1971. The original idea, called Latus, had many irregularities and unfit characters that are now fixed and expanded in this digital version. Celebrity's construct combines extreme thicks with hairline thins to build forms that contribute to a type totality that is at once modern and techno, as well as retro-deco. Eye catching and memorable, Celebrity is ideal for use on posters, book covers, media sleeves and packaging. It also has enough geometric appeal to inspire unique logos and set attractive titling. Celebrity comes in all popular font formats, and includes a very expanded Latin character set.

Zeta was developed by Roy Cole, the British typographer and book designer. It is his second typeface family, completed in 2006, and comprises six fonts. As with his other typeface families - Lina, Colophon and Coleface - Zeta is a sans-serif typeface, particularly notable for its fluidity and strong legibility. Whilst the proportions of Zeta are derived from classical models, the letter forms themselves are totally modern in concept. For example, when used for blocks of text little line spacing is needed to achieve good readability. Zeta is conceived as an easy reading typeface presenting an up-to-date impression wherever it is utilized. Due to its origins it really comes into its own when used for book design.

“Latino Gothic” is the result of two years of hard work by the Latinotype design team under the artistic direction of Alfonso García. We are really proud to present a superfamily with the magnitude and characteristics of "Latino Gothic". A very complete typographic font made up of no less than 90 styles. "Latino Gothic" offers a new interpretation of the original design totally focused on the needs of visual communication of the 21st century. «Latino Gothic» is designed to respond to the most varied communication needs thanks to its 5 widths and 9 weights, with their respective italics. 90 different styles make it the most versatile and complete gothic family on the market!

In ancient Greece, the inhabitants of the Aegean islands and the northwest coast of Asia Minor were called "Eolia". Eolia is a family of sans serif fonts that combine grotesque style with certain geometric characteristics. This family composed of six weights harmonically controlled, has blunt strokes, perfectly defined with subtle modulations as a result of careful optical corrections. The control of the counterforms and accurate kerning gives it great readability, personality, aesthetic value and visual impact.