Introducing, Divine Stone - A brush display font. This font has unique shape with watercolor brush effect, very catchy for fresh and playful theme design. This font also perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase and lowercase numbers and punctuation multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

BLASTER is a casual, fun display font, created by using a brush pen. It has an urban and trendy feel and it will most definitely fit a wide range of designs. This font is perfect for brand announcements, packaging, quotes, branding, advertisements, blogs, logos, invitations, and more! This font is PUA encoded which means you can access all of the stunning glyphs and swashes with ease! It also features a wealth of special features including alternate glyphs and ligatures. What’s Included : – Works on PC & Mac – Easy to use ( Installations ) – Easy Convert to webfont – Compabilty Windows, Apple, Linux, Cricut, Silhouette and Other cutting machines Thanks for downloading, and I hope you enjoy it!

Amillia Rochete is an script font based on authentic hand writing with natural signature style. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Script Maleryan Script - Modern Calligraphy Maleryan is a beautiful modern calligraphy script based on manual hand writing. The natural flow with the swashes make this font looks even more prettier. This type of font perfectly made to be applied especially in wedding invitation, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual swash and ligature alternates PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

The Dountyland is a bold monoline script with a touch of vintage look and feel. This type of font perfectly made to be applied especially in logo, headline, signage and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates / swashes and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Introducing Takasimura Typeface Takasimura was inspired by unique and cool Japanese calligraphy. We created the Takasimura font for a design solution with a Japanese concept but internationally readable. Of course, this font is very suitable for designs with Japanese, Asian and Eastern concepts. Apart from that this font is very easy to use in both design and non-design programs because all alternates and glyphs are supported by Unicode (PUA). In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn't have Glyphs panel, you can install additional swashes font files.

Brouwerij means Brewery in Dutch. I just liked the name and it seemed to fit the font quite well. As for me, believe it or not, I’m not a beer drinker! I can’t understand why people go nuts when the word beer is mentioned. Like it is something special (after all, it is the third most consumed beverage after water and tea). Like you are not a man when you don’t drink beer! Brouwerij is a pleasant all caps font that comes with interesting swashes for the upper class letters. You can (obviously) use it to promote your home made brew, but any other drink can use a bit of Brouwerij as well.

Inlow is a font that evokes a sense of retromodernity, aesthetics, and something perfect. When developing it, I wanted to convey a touch of retro design and modern design. It can be used in the design of posters, logos, covers, Instagram, just in the text and many other ideas, all just border on your ideas. I think I can see this font on the covers of books. It's exciting. Inspirations were book covers and cars from the 60s and 80s. I wanted to convey retro and modernism. The use of the font is unlimited, and the support of many European languages and not only gives a huge scope for creativity! Design By Eugene Bunin.

Thousand Brights is a script font based on authentic hand writing with natural signature style. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Ready to elevate your design? For a dramatic design result, you can take it up a notch with our lovely font, Rivage. It is an elegant sans serif font. This font is quite enigmatic, in that its geometric but also has an open curves. The result is a font that looks friendly and professional at the same time. Also, Rivage is versatile enough to be used on tittle or body text. Features: Stylistic Sets Ligatures Alternates Multilingual Supports Numerals and Punctuation It can be used for branding, logos, social media quotes, stickers, posters, vintage designs, wall art, merchandise, social media, and many more. Get more inspiration by seeing the preview. Thank you for purchasing our premium fonts! Happy Designing!

Shopie Minclair is a script font based on authentic hand writing with natural signature style. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Blossomed Script is a new, modern script font with an irregular base line. Since it is trendy and feminine, Blossomed Script looks beautiful in wedding invitations, thank you cards, quotes, greeting cards, logos, business cards, and more. Perfect for use in ink or watercolors. Including beginning and end letters, alternatives and support for many languages. To activate the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or newer versions. There are additional ways to access alternatives / swashes, using Character Maps (Windows), Nexus Fonts (Windows), Font Books (Mac) or software programs such as PopChar (for Windows and Mac).

Edito is a completely new bodycopy font. The special thing about this font is, that all serifs have the same height. So no matter if you take the thinnest cut (A) or the fattest (F), you will always have aligning serifs. I started Edito as an experiment. I tried to enhance the classic and sturdy Times font. But I soon dicovered, that it would be more efficient to take only the basic idea behind Times (the robust design) and start from scratch. It turned out a real solid and useful typeface for everyday use. In due time I will add a couple of extra cuts. Yours in a journalistic mood Gert Wiescher

Wonderline is a luxury modern calligraphy font with with a touch of handwriting style. This font is perfect for creating signature logos and watermarks for photography studios or wedding invitations. Wonderline includes a full set of elegant hand lettered uppercase and lowercase letters, numerals, a large range of punctuation and 58 beautiful ligatures. All lowercase letters include beginning and ending swashes, giving Wonderline a realistic hand-lettered style. In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. If you have questions about our latest font, please provide a short message to us. Thank you Subectype studio

Stay Strong is a hand drawn dry brush script which is purposely made for headline, display or logotype, and signature. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Golden Partline is a modern handwritten font with strong characters in each letter. This font also has several alternatives, ligatures, and swashes as a compliment that will make the design you create look more elegant and professional. This font is very suitable for branding, packaging, fashion design, logo design, wedding invites, wedding invitations, posters, and more. To use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign, and Corel Draw. but if your software doesn't have Glyphs panel, you can install additional swash font files: if you have questions about the latest fonts, please provide a short message to us Thank You! MJB Letters

Introducing, North Valley - A cute display font duo. This font has two styles, sans and script. Both fonts are paired perfectly to used for casual and playful theme design. This font also perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : Sans and Script uppercase and lowercase numbers and punctuation multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.

Looking for a unique, stylish, and fun font for your next project? Look no further than this one. Meet Redsema groovy font. With an anatomical shape between thin and thick lines, beautiful from any angle. It also features alternative lettering, ligatures, and decorative elements to add a unique flair to your work. Make the most of your designs using this font today! What’s Included : Standard glyphs Iso Latin 1 Simple installations We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw, so you can see and access all Glyph variations. PUA Encoded Characters – Fully accessible without additional design software. Fonts include Multilingual support

Untrouble – Elegant Futuristic Font is a powerful font that is here to answer design problems. with the presence of this font will maximize the project to the point of perfection. Untrouble is perfect for design, esports, logos, social media, branding, advertising, product design, handwritten quotes, product packaging, headers, posters, merchandise, and other designs. What’s Included : + Standard glyphs + UPERCASE + Web Font + Multilingual Accent + Works on PC & Mac, Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support + Image used: All photographs/pictures/vectors used in the preview are not included, they are intended for illustration purposes only. Thanks

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

Barnette Script is a new modern script font with an irregular baseline. Feminine style and style.Barnette Script looks beautiful on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and more. Perfect for use in ink or water-colour. Includes start and end letters, alternatives and support for many languages. To activate the OpenType Stylistic alternative, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or a later version. There is an additional way to access alternatives / swashes, using the Character Map (Windows), Nexus Fonts (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Aloe is a characterful and friendly display font family inspired by headlines from 1930’s newspapers and calligraphy. The family consists of 9 weights, ranging from Thin to Heavy, with matching ornament fonts. It features a variable font with weight axis. Each weight has over 900 glyphs including advanced typographic features, such as vast number of stylistic alternates, swashes, titling and terminal forms, case sensitive forms, ligatures, symbols, ornaments as well as lining and old style figures, fractions, subscripts and superscripts. This original mixture of display typeface with calligraphy gives a versatile family great for all sorts of uses - from advertising, packaging, branding, wedding invitations, menu cards and other editorial uses to screen and web projects.

Inspired by the « lettres bastardes », Arthas is a modern interpretation of ancient letterforms dating far back, before type even existed. It has been subtly adapted for better readability in 2020. The sharpness of the design creates an elegant contrast between old and new, ancient and futuristic, and will add an ominous, regal mood to your graphic design projects. This typeface is meant mostly for display use, but we can’t wait to receive a picture of someone using it for introductory text, at the start of a book…. Maybe that’s you? As all of our releases, it will be updated at time goes on. Those updates will always be free for people having already purchased the font(s).

Opera Signature is an elegant font duo that includes a serif font and a script font. Serif font is a contrasting elongated font that is suitable for a wide variety of projects, such as: logos, labels, branding projects, magazines, home goods design, food packaging, wedding invitations, quotes, posters and much more, it also includes ligatures and alternates, with which you will add uniqueness to your project. Script is a handwritten font of modern calligraphy that includes alternates, swash, and initial and final forms for lowercase letters. You can use these fonts individually or together, and they are perfectly combined with each other. This font is easy to use and has OpenType features.

Blingtastic Script is a modern & clean calligraphy script. Its characters dance along the baseline while it still has an elegant touch. It can be used for various purposes such as logos, wedding invitations, headings, t-shirt, letterheads, signage, labels, news, posters, badges etc. OpenType features include stylistic alternates, ligatures and extensive language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. There are additional ways to access alternates/swashes, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Introducing Spiderpies, a brush script that is modern, free-style, free-flowing, friendly and organic.Can be used for various purposes - Branding, Happy New Year, Logos, Greeting Cards, Wedding Stationery and Quotes. Files included : Spiderpies OTF Spiderpies features : Basic Latin A-Z and a-z Numbers Symbols To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions And this Font has given PUA unicode. There are additional ways to access alternates/swashes, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).

Looking fresh and chic font? Introducing, Wednesday Island - an authentic handwritten script. This font is made for perfect handwriting. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Bakeshop is a casual script font family. It is drawn with rounded marker so the contrast is quite low. It has bumps at the end of strokes where the pen has stopped and the ink has spread. Bakeshop includes three weights and has both connecting and non-connecting versions. Connecting Bakeshop versions has OpenType features like Final Forms, looping connections with lowercase e, high connecting stroke with ascenders and plenty of discretionary ligatures. You can enable Final Forms either enabling Final Form feature or Contextual Alternates. If you want to use the high connection strokes with ascenders enable Stylistic Alternates or Stylistic Set 2. And if you like to use the ligatures just enable Discretionary Ligatures feature.

New Comer Sans is a combination of two ideas. First is my speed writing with flat acrylic marker on boards. And second is to make new bold font something like puffy «comic sans» font. Unstable stems (vertical main lines) give it some playful unserious character. The result is cute funny font. You can use it in short text blocks in huge and medium sizes. For example, for comic books or kids applications. NewComerSans includes: uppercase lowercase more than 480 glyphs which support Latin, Western European, Central European languages (Cyrillic is also included) Hope you are enjoying using New Comer Sans. Please do not hesitate to ask me any questions about the product. (c) Photo credit - Unsplash

Experience the amazing feeling with Lastlap that will make your work a lot easier than before. It is a display font designed in a racing theme. In accordance with its theme, Lastlap expresses a brave feeling with its dramatic bold style suitable to use in titles, logos, and any other designs with large-sized texts. Enjoy other incredible features available on this font. Features: Multilingual Supports PUA Encoded Numerals and Punctuation Lastlap fits best on various design projects such as posters, banners, logos, book covers, headings, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Get it now. Happy designing

Menor is a graffiti font with a distinctive and appealing abstract shape that has a unique shape in each character, making this font appropriate for your outstanding project. This font also contains an alternation of enormous letters to beautify your project, so don’t wait. Use this typeface once more to create a lovely and stylish project. This graffiti font is great for product logos, poster titles, headlines, packaging, film titles, logotypes, gorgeous writing, and trendy graffiti designs, among other things. Of course, if you utilize this font in your numerous creative projects, they will be perfect and outstanding. Use this typeface right away for your one-of-a-kind and remarkable projects.

Hi, Everyone! Have you been looking for a graffiti font? Do you dream of creating headings that stand out and inspire creativity, imagination, and prominence style? Introducing Skater Squad- A Grafiti Font Skater Squad is a bold and angular with a distinct street vibe. This font can be used for a host of different content needs and projects. Create gorgeous printed quotes, standout packaging, or beautiful t-shirts! You can even use it to create amazing headings, logos, menus, and social media graphics. Our font always includes Multilingual Support to make your branding reach a global audience. Features: Alternates Standart Ligatures Multilingual Support PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Din Studio

Goodbye Anjing is a Tall Handwritten Font that will give you an young and fun feeling. Goodbye Anjing come along with Multi-Lingual support which will add cool impression for your need. We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Goodbye Anjing is perfect for any tittle, shope name, lyric video or logo, this also very suitable on product packaging, branding project, magazine, social media, wedding, or just used to express words above the background. Enjoy the font, feel free to comment or feedback, send me PM or email if there are issues or queries. Thank you!

Distoniare is a pretty script font based on authentic hand writing with natural signature style. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

Alfazine Script is a bold and spirited script with extensive ornate detailing. This versatile font is evocative of antique signpainters' letters, circus wagon & carnival booth graphics, groovy 1960s psychedelic scripts, and even sportswear team insignias, all combined with a modern approach towards lively curlicues and ball finial stroke ends. As with all other font offerings from Mysterylab Designs, we take great care with artful kerning and weight-matching of glyphs to allow this font to be used not only at attention-grabbing headline and logo sizes, but also at small body copy sizes in extended passages. Alfazine also features an extruded shadow version that's very useful for designing logos and customized layered lettering.

Marina Bullock is a script font based on authentic hand writing with natural signature style. This type of font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates and ligatures swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/

Conversation Hearts are inspired by the sweethearts and conversation hearts that can be found all over the US and Britain, but not in Germany. A source of endless fun and surprise. As a typographer to me they are also a surprising document of written communication. Most people complain that nowadays the inscriptions are not as sweet as they used to be. While they used to held romantic and promising inscriptions like “Be True” “Sweet Talk”, today they carry “Tweet me” “Ur Hot” and “Party Girl”. So i took this as a motivation to work with conversation sweetheart on a conceptial inspirational and typographical level. The obvious: every letter pressed on the keyboard brings out a conversation heart that starts with the letter - i.e. L = Loverboy, H = Heartless but what to write? Since i didn't want to reproduce the old “Fax me” and “Email me” I had to come up with something new. Something with a personal relation and of course something that I Love - what else could i write in the shape of the heart? So I tried to access my upper subconsciousness and looked for two words for every letter in the alphabet. One for the capital letter pressed and one word for the lowercase letter. Resulting in a Kurt Schwitters worthy assemblage of vocables "Post-office" “Internship” “Zebra” “Answers” etc. It is not easy to read a text set in Conversation Hearts but easier as a text set in Zapf-Dingbats. To sparkle the visual appearance uppercase letters are filled hearts with “carved” inscription, while lowercase letters are an outlined heart with written inscription. Conversations Hearts is a part of the Light Hearted Font Collection that is inspired by a recording of Jean Baudrillard with the title, "Die Macht der Verführung" (The Power of Seduction) from 2006. Further inspiration came from the article, "The shape of the heart: I'm all yours". The heart represents sacred and secular love: a bloodless sacrifice. by British writer Louisa Young printed in EYE magazine (#43) London, 2002.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.

Pure and not-so-simple Maybe it’s the air of purity, openness and transparency that they transmit, but geometric typefaces are more popular than ever among leading brands. Based on near-perfect circles, triangles and squares, geometric letterforms look uncomplicated, even though making them readable is anything but – something the designers of the first wave of geometric fonts discovered nearly a century ago. Many of the world’s most recognisable brands in technology, retail, travel, food, manufacturing and other industries continue to be drawn to the straightforward, honest character that geometric fonts convey. Fontsmith set out in 2015 to develop a typeface in the same tradition, but optimised for the demands of modern brands – online and offline usage, readability and accessibility. And, of course, with the all-important Fontsmith x-factor built in. FS Lucas is the bold and deceptively simple result. Handle with care The letterforms of FS Lucas are round and generous, along the lines of Trajan Column lettering stripped of its serifs. But beware their thorns. Their designer, Stuart de Rozario, who also crafted the award-winning FS Millbank, wanted a contrast between spiky and soft, giving sharp apexes to the more angular letterforms, such as A, M, N, v, w and z. Among his inspirations were the colourful, geometric compositions of Frank Stella, the 1920s art deco poster designs of AM Cassandre, and the triangular cosmic element symbol, which led him to tackle the capital A first, instead of the usual H. The proportions and angles of the triangular form would set the template for many of the other characters. It was this form, and the light-scattering effects of triangular prisms, that lit the path to a name for the typeface: Lucas is derived from lux, the Latin word for light. Recommended reading Early geometric typefaces were accused of putting mathematical integrity before readability. FS Lucas achieves the trick of appearing geometric, while taking the edge off elements that make reading difficult. Perfectly circlular shapes don’t read well. The way around that is to slightly thicken the vertical strokes, and pull out the curves at the corners to compensate; the O and o of FS Lucas are optical illusions. Pointed apexes aren’t as sharp as they look; the flattened tips are an essential design feature. And distinctive details such as the open terminals of the c, e, f, g, j, r and s, and the x-height bar on the i and j, aid legibility, especially on-screen. These and many other features, the product of sketching the letterforms in the first instance by hand rather than mapping them out mechanically by computer, give FS Lucas the built-in humanity and character that make it a better, easier read all-round. Marks of distinction Unlike some of its more buttoned-up geometric bedfellows, FS Lucas can’t contain its natural personality and quirks: the flick of the foot of the l, for example, and the flattish tail on the g and j. The unusual bar on the J improves character recognition, and the G is circular, without a straight stem. There’s a touch of Fontsmith about the t, too, with the curve across the left cross section in the lighter weights, and the ampersand is one of a kind. There’s a lot to like about Lucas. With its 9 weights, perfect proportions and soft but spiky take on the classic geometric font, it’s a typeface that could light up any brand.