Mongoose is a condensed sans serif, made for posters, headlines and logotypes. Caps and x-height were made to match the ultra wide Briller, so it could be fun to combine these two highly contrasting type families. Thanks to the OpenType features, figures come in both tabular and proportional widths, fractions and superior/inferior positions.

Guidebook is a bold vintage style serif font with a nonchalant charm and sturdy confidence. Guidebook has clean features and it expresses credibility with a reminiscence of familiar nostalgic feeling. Guidebook is equipped with Swash, Stylistic and Titling alternates. These features can be accessed by OpenType controls or straight from Character or Glyphs window.

Religions are filled with signs and symbols. Some of them, like the the star of David and the Swastika-Rune received other significance during the third Reich. The superimposition of these two shapes creates the basis for this font. Matchwerk is a font, that critically questions and recalls the darkest chapter of our history.

Tumbly is a decorative typeface family of Regular and two Alternatives with variations in caps and numbers. Conceived as a college senior thesis over a decade ago, Tumbly was recently rediscovered. Original inspiration for the typeface was the round belly of Winnie-the-Pooh. Tumbly is ideally suited for headlines, decorative and display use.

Snoogle is a friendly, round display typeface. Its character set contains 99 ligatures, which may be automatically implemented in OpenType-savvy applications. These give Snoogle the feeling of a script face, as opposed to normal rounded types. Snoogle's text variant is complimented by a Dingbats font, including further design elements as well as pictogram figures.

DUPLICITER is an experimental display sans serif font which has two typefaces for comfortable and experimental use. DUPLICITER is a (latest) part of new school in type design that could be called like mind-free and geometric direction in the world. Sans serif, condensed, sharp edges, geometric, experimental, these are the main attributes of DUPLICITER.

We RECOMMEND that you purchase both of these fonts to get the look like in the font preview image. Tutorial : https://www.youtube.com/@madhalinestudio Snoserose is a carefully crafted font, which features a very heavy black metal feel. Snoserose suitable for metal band logos, merchandise, clothing, apparel, or anything that needs a black metal feel.

Claudia Fiesta's sensitive and natural contrast appeals their styles more cultivated. The bold contrast between styles is minimized, but individual styles are displayed to stand out. And Uppercase's valiant Alternates will make your designs impressive. These stylistic alternates apply to all uppercase glyphs. You can choose according to your concepts to improve your design.

Amongst some pages scanned and posted online of old wood type alphabets comes this lovely, ornamental design in a reversed style of white lettering on black rectangular boxes. This classic set of wood type is now available digitally as Wood Fancy Reverse JNL. There is a narrow blank box on the “less than” key for use as an end cap, and a wider blank box on the “greater than” key to use between words as a blank space if so desired.

ITC Beesknees font is the work of David Farey. He credits a number of sources as inspirations for his work, including Pushpin Studio, Peter Max, Bob Zoell and the Marx Brothers, whose typographic titles he admired as much as their cinematic humor. He was going to name the font 'Horse Feathers' or 'Monkey Business' after Marx Brothers films, then the name got shortened to 'Business', which then got transformed to 'Beesknees'. ITC Beesknees font contains a capital and small caps alphabet.

It’s stronger than the Thing AND the Hulk! It can bench press 500 pound gorillas and send them scurrying into the corner. RIPPED BAM BOOM is a font that can tear through the alphabet faster than you can say “A to Z” and will work your chest, shoulders and triceps and help YOUR characters gain upper-body strength and muscle mass! Features alternate uppercase characters, Western & Central Europe, Vietnamese & Cyrillic support, Crossbar I Technology™ and 18 Chinese Sound Effects

Bay Tavern is the first weathered version of our Tavern font that's based on Algerian. With three weights, open faced and outline versions to choose from you're sure to find the right style for your new project, restaurant menu, logo, t-shirt design or Pirate costume party. Bay Tavern includes all the same alternates as our regular Tavern font family. While our original Tavern font has been increased to include five weights additional weights for Bay Tavern will have to wait for now, adding the notched cut in's were all done by hand which causes a lot of cramping so a long break is needed before creating the extra weights. The Fill fonts in the Bay Tavern family are meant to be used with Bay Tavern Open fonts, if you're using Bay Tavern Open then select Bay Tavern Fill, if you're using Bay Tavern Open L then select Bay Tavern Fill L, if you're using Bay Tavern Open S then select Bay Tavern Fill S, if you're using Bay Tavern Open SL then select Bay Tavern Fill SL, the same rule goes for the Open X version.

Sabron Light is a very round font with the thickness at the corners rather than the side as in most typefaces. Serifs are swollen ends coming to a point.

Carl Schraubstadter of the Inland Type Foundry probably had more to do with the design of this italic than he did with the roman. Great for Craftsman Era projects.

Hardy Mind is a simple, organic and bold display font. Simple but with a strong visual effect, this font will instantly make your creation more appealing than any others.

Alma Mono is a monospace typeface with a friendly personality. It comes in five weights and its rounded ends convey a more friendly atmosphere then a more mechanical monospace.

Need something VERY silly for your headlines and still keep the legibility?! Then Sillyheads could be your no. 1 choice! Sillyheads has got that funny, weird, cute, crazy look!

In winter when cold time comes, when animals with thin fur play drums, there’s one guy who keeps you warm, his name is Lumberjacky and he’s stronger then storm!

Ten years or so after his unique treatment of Garalde design with Trump Mediaeval, Georg Trump took on the transitional genre with Mauritius, which was to be his last typeface. He started working on it in 1965. The Stuttgart-based Weber foundry published a pamphlet previewing it under the name Barock-Antiqua in 1967, then announced the availability of the metal types (a roman, a bold and an italic) a year later. The global printing industry was already in third gear with cold type technology, so there weren't that many takers, and Weber closed its doors after more than 140 years in business. Subsequently, Trump’s swan song was unfairly overlooked by typography historians and practitioners. It never made it to film technology or scalable fonts. Thus, one of the most original text faces ever made, done by one of the most influential German type designers of the 20th century, was buried under decades of multiple technology shifts and fading records. The metal cuts of Mauritius seem to have been rushed in Weber’s desperation to stay afloat. So the only impressions left of the metal type, the sole records remaining of this design, show substantial problems. Some can be attributed to technological limitations, but some issues in colour, precision and fitting are also quite apparent, particularly in Mauritius Kursiv, the italic metal cut. This digital version is the result of obsessing over a great designer’s final type design effort, and trying to understand the reasons behind its vanishing from typography’s collective mind. While that understanding remains for the most part elusive, the creative and technical work done on these fonts produced very concrete results. All the apparent issues in the metal types were resolved, the design was expanded into a larger family of three weights and two widths, and plenty of 21st century bells and whistles were added. For the full background story, design analysis, details, features, specimens and print tests, consult the PDF available in the Gallery section of this page.

Duos Pro, a script for illusionists, comes in 10 styles. Whatever style you pick: apply this speedy monolinear handwriting font in large sizes, because it is made for catching the attention. Take Duos Sharp, which comes with speedy strokes and sharp endings in light, regular and black weights. Or pick Duos Round, and its 3 styles with a softer voice and round endings. Some people call those endings “funky ball noses“, an odd but appropriate description. Round styles look more like round tip speedball lettering, but contrary to most speedball letterings they're written with a very high speed. Especially Duos Round Black is more cuddlesome than its sharper counterpart. For an even more intuitive feel, we added two more sets: Duos Brush & Duos Paint. Duos Brush combines monoline strokes with brush beginnings and endings, for that graphical, freshly lettered touch. A closer look will reveal how its brushed tails vary all the time. Duos Paint is made up out of rough & artistic painted strokes, with all its accompanying shortcomings. In contradiction to the finesses of lighter weights, Duos Paint Black scores in being the most nonchalant and impressionistic. Poésie brutale! As well as having the option to choose between (or mix) these 10 styles, Duos Pro has additional hidden functionalities. For example, every style has many alternate lettershapes and ligatures, offering various different results and lengths to display every single word. Or manually add one of the swashes for more emphasis. A bonus font, Duos Tools, includes tool icons, strokes and banners. If that ain’t enough, throw in some polysemic letters for smart, ambiguous communication if you like. Want to become a signpainter? Then be a signpainter. Always wanted to be an artist? This is your chance! Duos Pro boosts your look. Make your visual vocabulary as grandiose, dramatic, sensitive or picturesque as you want. But whatever you do, don't hesitate to apply Duos Pro “short & big”!

Oh Icons is a family of 382 icons divided into three thematic sets. Each set contains 52 characters, plus alternate glyphs in Open Type Stylistic sets. Every icon can be used independently, but you can also merge them to design an adult or a baby figure, a nursery room or to dress a dog. Black backgrounds will let you colour your icons. Have fun and stay tuned for the new topics already in the works!

Roster is a strong brush script family of two weights, caps and a set of ornaments. Roster is great for any kind display use from advertising to packaging and from online to branding. Roster is clear and legible even in smaller sizes and works for longer texts too, but is at it’s best when used for shorter sentences or even just for one or two word display or logo use. Roster is equipped with plenty of Ligatures and Contextual alternates that are automatically activated as long as you keep Standard Ligatures feature on. These features help to maintain the flow and add on some variation when writing with Roster. If you need more than that there is at least three Alternates for each basic character: click on Swash, Stylistic or Titling Alternates in any OpentType savvy program or check out for even more alternates from the Glyph Palette. Since uppercase letters in Roster are mainly designed as initials I made Roster Caps for an all caps version of the capital letters. Roster Caps can be used on it’s own or to support Roster Script. Roster Ornaments is a set of swashes and brush strokes designed to support the font.

Henrician can claim two sources of inspiration. One of these was a set of beautiful capital letterforms seen on the cover of a 19th century album of engravings. The engravings contained therein depicted lovely examples of half-timbered Tudor architecture and there was a clear 'Tudor' intent behind the letterforms. The second source of inspiration is more conceptual-the title lettering of period films from the 30's to the 60's…think if the opening text when Errol Flynn plays Robin Hood, or think of Richard the Lionheart, or even that great comedy Classic 'Carry on Henry', and it's discussion of Sir Thomas de Cobbler….but we digress! Henrician is a set of eight display and text (but perhaps not Body Text) faces in a 'Tudor Revival' spirit. Like any good revival design they are somehow at home with a wide range period themed design work, covering the medieval until, perhaps, the 18th century, just so long as we're more concerned with fun and appearance than strict historical accuracy. The family will be at home in the realms of advertising, posters, cover design and web design. Try Henrician out today!

Runde Wien Pro, the rounded sans serif by Ekke Wolf. Typeface lovers looking for a modern, well-developed sans serif font with a touch of retro and warm, individual lettering will get excited about a new addition to the font market. The more than complete Runde Wien Pro front comes in three styles and four different weights. In addition to the upright Runde Wien Pro there is the Runde Wien Pro Oblique with a moderate 6° slant and the Runde Wien Pro Superoblique with an 18° slant. Available weights are light, regular, medium, bold and black. These fonts are equipped with extended Latin alphabet for Central and Eastern Europe and also Cyrillic and Greek alphabet. The set of characters includes nine different sets of numbers, plus its own set for the small caps, as well as alternative characters and groovy ligatures. In addition, all Runde Wien Pro styles are also available as unicase with upper case and lower case x-height alignment. The style, metrics and proportions of Runde Wien Pro combine perfectly with the Liebelei Pro and the script fonts of the Calafati Pro.

Filigree, reminiscent of the delicate lace and jewelry produced in Europe in the 16th to 18th centuries, was inspired by the font Always, and by the way in which the threads (or filia) of the characters in Always intertwined. It has a soft, wafty character. It is best used as a display font at a relatively large size. At too small a size the delicacy of the individual filaments will be lost. Best results also from a combination of upper and lower case characters. Using upper case characters alone will not look as good. Alternate characters and ligatures are also included. If your application program supports "kerning" then I suggest that you turn it on. Although not essential, this will enhance the spacing of the letters. The font contains over 272 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). It also includes a number of "open-type" characters - these enhance the flexibility of the font by providing alternatives that are used either at the discretion of the designer or are determined by the circumstances in which the font is used. It has all the accented characters used in the major European languages.

A shape-shaky script font that reacts to audio! Thanks to the variable font technology, fonts today can be variable be it weight, width or any other parameters that are defined by values such as shape! Even better: in html, with a bit of css (and in this case, javascript as well) it is possible to animate them between these values. This gave me the idea to create something really fun which is a quirky, informal handwritten font that can react to sound. The html file along with css and javascript is taken from codepen.io and I was using and tweaking it to this specific project. Please read more details in this pdf where you can also find link to a demo and download the txt files: https://drive.google.com/file/d/15J_6g3NgmZKJYO6SrnOHj4Rk7qltkfwE/view?usp=sharing The character set of this font contains Western, Eastern and South-Eastern Latin accented characters, special characters, basic symbols, punctuation and signs. Best use is with large size and a few words rather than large sentences. I hope you guys like it and it will add up to your next creative project! Have fun and happy creating!

It’s like hiring your own professional sign painter with a solid repertoire of styles; each one is distinctive, yet clearly by the same hand. No variants were created on the computer – each weight and version was individually hand-lettered. Ed’s Market lets you evoke the warm, inviting vibe of classic 20th-century grocery posters and showcard lettering right from your type menu. Smart programming ensures that digital perfection doesn't trump human charm: each display face features three variations of each letter, to ensure a natural hand-painted look when characters repeat. Ed’s Market includes three script styles, each with more than 100 alternate characters and swash forms. Seven display faces feature three variations of each letter, to ensure a natural hand-painted look when characters repeat. Design Elements offer expandable arrows, rules and ribbons; along with badges, swashes, scribbles, clouds and snipes. See what’s included! http://bit.ly/1Mzurs3 *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

With all ego aside, Romp was designed and influenced by my daughter, Angel. For some time now, she has wanted me to design a font based on her handwriting. But each time I sit down to do it, I run into more that she needs to do and redo. On a recent attempt, I ran into the same situation again. Instead of moving on to something else, I decided to whip out a sumi brush and start making letters...for me, type design is something a little ‘serious’ and never a time to just have fun. This typeface proved that notion wrong—it really was fun. As a result, each letter encouraged another and the design grew...and grew! The happy result spawned 3 separate sets of letters & numerals (small caps and some ligatures too!). Using the beauty of OpenType, these 3 sets have been fused into one, randomly generating font set. If you are using any type of OpenType enabled application, then the Romp Pro typeface is the way to go. They include everything found in the 3 separate variants for each style as well as entirely expanding offering of additional small cap and ligature sets.

You can download usiful link: Bodrum Sans PDF Type Specimen Bodrum Sans is a sans serif type family. Designed by Bülent Yüksel in 2018/19. The font, influenced by style serifs, popular in the 1920s and 30s, is based on optically corrected geometric forms for better readability. Bodrum Sans is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Bodrum Sans a harmonious and sensible appearance for both texts and headlines. Bodrum Sans provides advanced typographical support for Latin-based languages. An extended character set, supporting Central, Western and Eastern European languages, rounds up the family. The designation “Bodrum Sans 14 Regular” forms the central point. "Bodrum Sans" is available in 10 weights (Hair, Thin, Extra-Light, Light, Regular, Meduim, Bold, Extra-Bold, Heavy and Black) and 10 matching italics. The family contains a set of 650+ characters. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy in all graphic programs. Bodrum Sans is the perfect font for web use.

"Bodrum Style" is a serif Style family designed by Bülent Yüksel in 20018/19. The font, influenced by serif styles that were popular in the 1920s and 30s, is based on optically corrected geometric forms for a better readability. "Bodrum Style" is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances help the legibility and give "Bodrum Style" an harmonious and sensible appearance for both texts and headlines. Bodrum Style provides advanced typographical support for Latin-based languages. An extended character set - supporting Central, Western and Eastern European language - rounds up the family. “Bodrum Style 14 Regular” forms the central point. "Bodrum Style" is available in 10 weights (Hair, Thin, Extra-Light, Light, Regular, Medium, Bold, Extra-Bold, Heavy and Black) and 10 matching italics. The family contains a set of 650+ characters. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy In all graphic programs. Bodrum Style is the perfect font for web use. Enjoy using it.

“Bodrum Slab” is a slab serif type family. Designed by Bülent Yüksel in 20018/19. The font, influenced by style serifs, popular in the 1920s and 30s, is based on optically corrected geometric forms for better readability. “Bodrum Slab” is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give “Bodrum Slab” a harmonious and sensible appearance for both texts and headlines. Bodrum Slab provides advanced typographical support for Latin-based languages. An extended character set, supporting Central, Western and Eastern European languages, rounds up the family. The designation “Bodrum Slab 14 Regular” forms the central point. “Bodrum Slab” is available in 10 weights (Hair, Thin, Extra-Light, Light, Regular, Meduim, Bold, Extra-Bold, Heavy and Black) and 10 matching italics. The family contains a set of 650+ characters. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy In all graphic programs. Bodrum Slab is the perfect font for web use.

I had a totally different name assigned to this font at first. Then, while drifting off to sleep one night during the creation process, my sleepy brain said, "You know, BLORP would be a great name to go with these letter shapes." Normally when I have those half-asleep ideas and look at them in the morning, they make no sense. But I decided to make a sample image for BLORP, and it turns out I really like it! So ... BLORP it is! This font is extensively edited for super-smooth lines and curves, so it'll cut like butter in your Cricut or Silhouette machine. Though it's also super cute for print projects, logos, branding, or anything else you want to use it for! It has a funky mix of letter sizes and heights, and two sets of uppercase letters, so you can mix everything together JuSt LikE tHIs, and it'll still look great! BLORP includes over 300 extended Latin characters for language support, including, but not limited to: Catalan, Czech, Danish, Esperanto, Estonian, Finnish, French, Gaelic, German, Icelandic, Irish, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Serbian (Latin), Slovak, Slovenian, Spanish, Swedish, Turkish, Welsh, and more!

The only Persian Arabic font featured on Behance [Graphic Design / Typography] Published in multiple books including New Illustration With Type and DesignAndDesign Vol. II Carefully and meticulously designed by selecting, choosing, vectorizing and editing so many different Persian and Arabic calligraphic scripts and old typefaces glyphs forms to create this one of a type [pun intended!] font. And if it's not enough, it's got patterns, textures, artistic elements, ornaments, in a grunge and dirty style. But it not over yet! Persian Grunge [Dirty] font has two styles: Dirty and Neat. Not only the Neat style is cleaner, but also a lot of same glyphs are different from the Dirty style. This Arabic grunge font is a great choice for all graphic designers, typographers and visual artists. Your posters, banners, artistic typographic projects are gonna be awesome with these fonts! Shahab Siavash, the designer has done more than 30 fonts and got featured on Behance, Microsoft, McGill University research website, Hackernoon, Fontself, FontsInUse,... Astaneh text and headline font which is one of his latest designs, already got professional typographers, lay-out and book designers' attention as well as some of the most recognizable publications in Arabic/Persian communities.

Rodia is an Oddball Geometric Sans Typeface consisting of nine weights in both roman and oblique. It’s a geometric sans with a twist that’s perfect for branding and identity projects – it will also give your body text a unique voice. Inspiration came from the iconic “RADIO” signage that was once in place at 5041, Pico Boulevard, Los Angeles in 1985 (documented at https://tinyurl.com/y2krt2ox). With its distinctive leg, the /R/ provides a personality trait to define the style of the character set. You can clearly see how this characteristic separates Rodia from other geometric sans families – the /k/v/w/x/y/K/R/V/W/X/Y/ glyphs all display the distinctive ‘feet’ and ‘hands’ as terminals to legs and arms. Then there is the /A/ with its triangular crossbar – this triangular motif has been used to embellish alternates in Stylistic Set 1 for /A/E/F/G/H/Q/S/ glyphs. These will add another layer of versatility for your typographic projects. Rodia features an extensive character set covering all Latin European languages. Key features: 9 weights in Roman and Oblique Full European character set (Latin only) 400+ glyphs per font.

Benchmark Pro is a carefully structured geometric typeface which works amazingly well in body text due to its simplistic nature and large x-height. The design of Benchmark Pro started out as an attempt to convert the minimalistic structure of a technical and purely geometric design into a readable modern and friendly sans serif. This was achieved by selectively changing and turning the straight lines of the initial drawings into curves and applying legibility techniques to the transformed letterforms. These letterforms have a distinct personality which is bolstered by its angular curves and open counter terminals. The result is a contemporary text typeface that looks quite fashionable. Benchmark Pro gets away from the ultra modern and mechanical structure but keeps its display nature, it gets away from the classical but still remains legible. This robust san serif type family offers an extended character set which supports simultaneously Latin, Cyrillic and Greek. All Benchmark Pro font variants have a companion italic, rounding the total family members at 14 fonts. Each font includes more than 750 glyphs and is powered with 17 opentype features. PDF Specimen Benchmark on Behance

In the collection of vintage and historic images available online from the Library of Congress is one of the exterior of the Town Talk Diner in Minneapolis, Minnesota. Regrettably, on May 28, 2020, the Town Talk Diner was damaged by vandalism, and subsequently destroyed by a fire that engulfed the building early on the morning of May 29th due to civil unrest following the death of George Floyd. The restaurant first opened in 1946, closed in 2011 and subsequently re-opened under new ownership in 2014 with French cuisine, then from 2016 until its demise as an American bistro. While this was not known at the time of selecting the image for a typographic model, subsequent research on the diner turned up these facts. The large vintage sign above the entrance was in big, bold Art Deco letters with rows and rows of bulbs for illuminating the name at night. Coffee and Danish JNL, modeled from the image of that sign, is available in both regular and oblique versions. Perhaps, in a way, the type design will serve as a bit of historic recognition for a popular eating spot.

Carve is an African font that was inspired by fonts such as Othello and Neuland designed in the mid-1920s. Rather than attempting to re-create these fonts in a digital form as so many others have done, I have tried to capture the “spirit” of the period and emphasize the “woodcarving” style of the font, while simultaneously giving it a contemporary feel. As a result the characters differ markedly any of the original styles and have much less of an “Art Deco” look to them. To further modernize Carve, I have included all the characters required for a full character set (lower case, as well as all punctuation, numerals, diacritics, special characters etc). The result is a thoroughly modern re-interpretation. The numbers (0 to 9) bear no relation to any originals but, I believe, are fully in keeping with the upper and lower alphabetic characters of my font. Carve comes in two styles: --Regular: contemporary, angular African style --Incised: exaggerating the chunky, hand-carved "woodcut" effect. The "in-line" effect has been hand-crafted to avoid the mechanical effect of computer-generated inline effects.

Mousse Script is based on Glenmoy, a 1932 Stephenson Blake typeface. Glenmoy a prime example of what display typography was in pre-WWII American ad art. It graced the pages of magazines, sold numerous products and services, then simply died out when the typographic trends shifted towards the more personalized, stylized and handwritten types of calligraphy. The current trend in typography is a revivalism that brings all of the distinctive display typography of the 20th century, without chronological discrimination, back in the name of ‘retro’. Who are we to deny the masses what they want? Mousse Script doesn’t just bring Glenmoy back from the ashes of the 20th century. It expands upon the limited metal character set nearly twice over and takes advantage of the latest type technologies. This makes Mousse Script a striking typeface, both functionally and visually. A simple, attractive display font on the surface, Mousse Script is unique in its bold upright calligraphy, something rarely found these days. The OpenType version of Mousse Script combines both the regular and alternate character sets into a single, cross-platform package that takes advantage of the extended typographic features of the OpenType format.

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.