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  1. Reywak by Product Type, $15.00
    Reywak is an impactful new font that merges the clean look of sans-serif fonts with the powerful symbolism of Arabic characters. Its readability makes it the perfect choice for headlines and long reads, while the unique allure of its arabesque design lends itself beautifully to posters and greetings. Reywak: use it to make your content a cut above the rest. of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.
  2. Killer Garbage by PizzaDude.dk, $19.00
    Killer Garbage is a grunge version of my Spitzenklasse font. It's worn and torn real bad - but not more than the font is still legible even at very small sizes. I don't fancy grunge fonts that only has one or two versions of each letter available. The text usually gets very static and predictable, because the same letters are repeated again and again. That's why I have included 6 different versions of each letter in this font! And the great thing about this is that the letters automatically cycles as you type! Forget everything about repeating the same letters all the time!!!
  3. New Icon by Set Sail Studios, $34.99
    Introducing the New Icon Font Duo. This luxury script and timeless serif are perfectly designed for one another-not only are they strong standalone fonts, but will pair beautifully when placed side by side. Feeling creative? They can even be mixed together within the same word for a more eye-catching layout, giving you a versatile set of fonts which can be used & loved across a range of design projects. Included in this family; New Icon Serif • A classic, all caps serif font with nostalgic notes. Contains alternate large-width O,G,Q,C characters in the ‘uppercase’ set. New Icon Serif Condensed • A thinner version of the New Icon Serif. New Icon Script • A luxury, cursive script font containing upper & lowercase characters. A beautiful letter set inspired by traditional calligraphy, which can be used on it’s own or paired effortlessly with the serif font. Contains alternate lowercase y & g with elongated tails, accessible by turning on ‘Stylistic Alternates’ or via a Glyphs panel. Language Support • English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Croatian, Turkish, Romanian, Czech, Latvian, Lithuanian, Slovak, Slovenian.
  4. Sutro Deluxe by Parkinson, $30.00
    Sutro Deluxe is a bold slab serif with a double drop shadow. It was originally conceived as a simple black and white display alphabet. But it seemed unfinished, begging for something more. I decided to try adding a couple layers of fill and detail to try and make it interesting. The result is this five-layer chromatic font family. The Primary Font is the Main Font. The other fonts ( Fill, Inline Fill, Inline and Shaded Inline) only exist to support the Primary Font.There is some color trapping going on.To make sure you are laying the fonts on top of one another in the optimum order, I recommend the free PDF User Manual. The downloadable PDF Sutro Deluxe User Manual is in the Gallery section for this family.
  5. Gluon by Harvester Type, $10.00
    Gluon is a font that is perfect for headlines, logos, posters, and much more. This font combines the minimalism, the futurism and aesthetics. We wanted you to feel the cosmos and its beauty when you look at the font. Three weights will help you choose the perfect combination with your design. Initially, the font was developed for the company's logo, but later the idea was slightly revised. The idea of the font is to convey the spirit of the future, but leave the beauty that we are used to seeing. The design was developed by Eugene Bunin and Beginskaya Christine.
  6. Skypilot by Ferry Ardana Putra, $19.00
    Hello there! We are introducing my new font - Skypilot! This font is carefully selected from hundreds of letters. We manually created this font using a flat pen and make it as close as possible to street graffiti style. Not only that, we also make another typeface that is perfectly suited for this theme, Skypilot extruded! With those fonts, you can combine them as a pair to make them a layered style! You will make exquisite real street graffiti art just like on the wall that you saw in the city! Besides all this, the Skypilot Swashes and ornaments are designed to make your designs more fun! You can apply this font to t-shirt designs, posters, covers, video thumbnails, merchandise, wall, and so on to make it look special. ——— Skypilot features: A full set of uppercase and lowercase Numbers and punctuation Multilingual language support PUA Encoded Characters OpenType Features Layered Style +379 Total Glyphs +100 Graffiti Swashes and Ornaments included! ——— ⚠️To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe InDesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. There are additional ways to access alternates/swashes, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as Pop Char (for Windows and Mac). ⚠️For more information about accessing alternative, you can see this link: http://adobe.ly/1m1fn4Y
  7. Borest by Flavortype, $20.00
    Borest, a new carefully crafted roman sans serif display font. The ideas for this font has a wide range of reference, from vintage, classic, art deco, until the modern era. So the looks of this font must be in the wide range of the reference above. Borest has a versatile and luxury feel as you can see in our creations on the display, such as Branding, Header, Logotype, Poster, Magazine, Packaging, Wedding Invitation with art deco style, and more. It shows that Borest can accommodate various design style. Borest comes with OpenType Features. such as Stylistic Alternates as an Ascender swash and Descender Swash and Ligatures. Every glyphs for alternates are curated for the best and without eliminating the characteristics of this font.
  8. Suffiya NF by Nick's Fonts, $10.00
    The Boston Type Foundry called the pattern for this elegant typeface "Moslem," suggesting the exotic appeal of faraway lands. The face succeeds in fulfilling its promise, with remarkably little extraneous fussiness. The font's name suggests that it's a wise choice for headlines which tout the lure of distant charms. Both versions of the font include complete Latin 1252, Central European 1250 and Turkish 1524 character sets, with localization for Moldovan, Romanian and Turkish.
  9. Main Street by FontMesa, $25.00
    Main Street is a revival of the old font Soutache, the original version of this decorative alphabet was created in 1873 by Julius Herriet, a type designer active during the period marked by the Western expansion. Main Street with its split serifs and ornate scrollwork reflects the romantic splendor of the old west from fancy garb and Cowboy Saddles to Ice Cream Parlors and painted window signage. Main Street goes one step further by creating a base fill font which can be placed behind the regular Main Street font giving this font more of an inline appearance. You will need an application that allows layering of your fonts in order to take advantage of FontMesa Fill fonts.
  10. Spotted Fever - Unknown license
  11. Heinemann Special by Heinemann Collection, $39.00
    The Heinemann fonts were initially developed by the in-house design team at Heinemann educational publishing out of the necessity to find the perfect font for use in early primary reading books and literacy products. Basic Heinemann is defined by longer ascenders and descenders, which help children to distinguish between letters; rounded edges on all letterforms, which help the reader focus on the individual letter shape; and modified characters (eg., a and g), which ensure instant recognition of letterforms. Heinemann Special offers further modified characters and kerning pairs ideal for dyslexic or special-needs use (eg., a, d, and b). The Heinemann fonts were developed in partnership with children, literacy advisors, teachers of special needs/dyslexia, and primary-school teachers and are now available in response to hundreds of requests from publishers, designers, and teachers to purchase them. They have been tested in schools and learning institutions over an 8-year period, and they are a favorite for use in both print and electronic products. The modern, clean aesthetic of the fonts ensures that their use can spread beyond educational applications.
  12. Fruit And Veggie Doodles by Outside the Line, $19.00
    Fruit and Veggie Doodles is a 33-picture clipart font. Use them as dingbats or enlarge the small pictures and use them as clipart. Lots to choose from potatoes, tomatoes, avocado, eggplant, fig, watermelon, radish, peppers, broccoli, asparagus, corn on the cob, green onions, carrots, peas, lettuce, mushrooms, onion, olives, garlic, okra, beans, lemon, pear, pineapple, grapefruit or orange, pumpkin, apple, strawberry, grapes, cherry and banana. This is the companion font to Food Doodles Too. Also works nicely with Coffee & Tea Doodles. And if you need some fancy cakes check out Party Doodles. All in the same line drawing style to mix and match.
  13. Barela by Scratch Design, $8.00
    Please welcome Barela. Barela is a handwritten font and has character such as friendly, casual type family and smooth. It is intended to be used everywhere where a pleasant feeling should be conveyed like advertising, food, fashion or something that include happiness. It will look great on all of your products and make them more fancy and relax. With the uniqueness of the shapes, Barela can attract attention of anyone and be an eye catching font in your design. The bold letters of this font makes it stand out from the crowd. This font also provide with feature such as Uppercase & Lowercase, Number, Punctuation, Multilingual Support (Western and Europe), Support in Mac and Windows OS and easy to install. We hope you like our Barela and thank you for purchasing. Scratch Design
  14. Royal Bavarian by Wiescher Design, $39.50
    RoyalBavarian was comissioned by King Ludwig the First of Bavaria about 1834. He was probably the greatest king Bavaria ever had, but he fell in disgrace for a short affair with the infamous Lola Montez and subsequently had to resign. He died in 1868, peaceful and happy in Nice on the French Riviera. I happened on an original etching of his type-guidelines for official writers of those days about 20 years ago. I always thought it was a very nice Fraktur (Blackletter), not a sturdy militaristic one as most of them are. Being me, I started with first tests immediately and then just forgot the font on my computer. When I was sorting out old stuff a couple of months ago I happened on the etchings once again and kept on working intermittently on the letters. The Plain cut is pretty much like the king wanted it. The Fancy cut is more to my liking and very decorative. Yours in a royal mood, Gert Wiescher.
  15. Radio Classic by Ronin Design, $12.00
    Radio Classic is a retro handwriting font, the soft design makes it friendly to anyone, this font is the perfect choice for each of your designs.
  16. Hirokawa by Krafted, $10.00
    Introducing Hirokawa - A Japanese Font Konnichiwa! Hirokawa is a handcrafted, elegant font, containing the beautiful Japanese culture within. Use this font on your work, websites, social media, presentations, printed materials and many more! Inspire your audience, clients, or guests with this stylish Japanese font. What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office KeyNote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.
  17. Yugoslavia - Personal use only
  18. Cinema Moderne by The Rivertown Inkery, $5.00
    Cinema Moderne is created to pay homage to he fabulous small town theaters from 1930's and 40's America. This unique font plays off of the Art Moderne and art deco style of the day. Art Moderne some times called Streamline Moderne design architecture emphasized curving forms, long horizontal lines, and sometimes nautical elements. Many of these masterpiece buildings have been lost forever. Some have managed to find new life with a new function. Cinema Moderne was created to preserve a small piece of that history forever. This font is to encourage the appreciation of the neighborhood theater culture as well as the grand style of the buildings. Comes in 9 different weights for one low price, or as individual fonts. Perfect for logo creation, or any art deco style project. Previous projects have included event flyers, Gatsby themed party invites and digital marketing content. Give your images a unique effect with this one of a kind font.
  19. Astromonkey by Hanoded, $15.00
    Astromonkey - here he is, all new, all excited to be alive! Astromonkey comes from outer space, where he has rubbed shoulders with the Star Trekkers, the aliens and Major Tom, who is still floating in his tin can. The font is a squarish all caps, with a different set of glyphs for upper and lower case (so they mingle quite well) and Astromonkey himself - disguised as the paragraph glyph. Enjoy.
  20. Ponderosa by Adobe, $29.00
    Ponderosa font is a joint work of the typeface designers K.B. Chansler, C. Crossgrove and C. Twombly, who also created Rosewood, Zebrawood and Pepperwood together. As the name suggests, it is so-called wood type. The origins of this kind of typeface can be found in the early 19th century. Called Italian or Italienne, these typefaces quickly became very popular. They are distinguished by square serifs whose width is larger than the stroke width of the characters. When the letters are set together, the heavy serifs build dark horizontal bands. The distinguishing characteristic of Ponderosa lies in its extremely fine figures between heavy serifs. The designers approached the boundaries of the impossible with this contrast. The typeface is reminiscent of the Wild West with its shootouts and heroes as well as of the 1970s with their platform shoes and wild hair-dos. When used carefully in headlines, Ponderosa font will surely attract attention.
  21. Selectric Century by Indian Summer Studio, $45.00
    Also known as Schoolbook. 900+ glyphs. After Linn Boyd Benton's and Morris Fuller Benton's 1894 lower contrast version of Scotch Modern, Didone. The part of the large project on revival and further development (by drawing many additional glyphs) of the 20th century’s typewriters’ fonts. And especially the most famous, versatile and beautiful typewriter: IBM Selectric’s golfball fonts, lost for the civilization for many decades after ‘80s, not being created since then in digital vector form. This new sub-project started in July 2018 for the restoration of the most beautiful classical typefaces, used during the 20th century on the extremely rare now IBM Selectric Composer typewriters / desktop publishing systems. Together with Nick Hamze and the Right Reverend Theodore Munk, the collectors of old typewriters. IBM showed the perfect taste by developing these best historical book typefaces of the human civilization for typewriters. So people could type then using both the real book faces, and the famous classical ones.
  22. Gutenberg A by Alter Littera, $-
    This is a free abridged edition of the full-featured Gutenberg B and Gutenberg C fonts. Although (as the name suggests) it was originally conceived as the first release in the B42-type series, it actually represents the colophon to this series. In addition to having a narrower scope, the font differs from its full-featured predecesors in both letter and word spacing, as well as in glyph design, using exclusively straight lines for every glyph and providing a significantly rough appearance at medium to large point sizes. The font includes the usual standard characters for typesetting modern texts, as well as a few special characters, alternates and ligatures that can be used for typesetting nearly as in Johann Gutenberg’s 42-line Bible and later incunabula. Please note that the use of this free font is subject to the same terms and conditions as those for Alter Littera’s pay fonts. Specimen, detailed character map, OpenType features, and font samples available at Alter Littera’s The Oldtype “Gutenberg A” Font Page.
  23. Todes by Larin Type Co, $15.00
    Todes is an elegant and modern sans-serif font family. It includes upright and Italic style, each of them has five weights from light to bold. This is a multi-purpose font that is perfect for any project, it is contrasted, modern and easy to read. With it, you can create logos, use in advertising, packaging, book covers and magazines, headings, descriptions and much more. Todes includes stylistic alternates and ligatures, with them you can add dynamics to the font and make your project more individual. This font is easy to use has OpenType features.
  24. Mancave SRF by Stella Roberts Fonts, $25.00
    Mancave SRF is the perfect font for the ultimate party Neanderthal. Holding court in his den with a case of beer, wide screen TV and all of his sports buddies, he is safe and secure in his lair. Bold, brash and angular, this typeface was designed for Stella Roberts fonts by Jeff Levine. The net profits from my font sales help defer medical expenses for my siblings, who both suffer with Cystic Fibrosis and diabetes. Thank you.
  25. Jemrok by Product Type, $17.00
    Jemrok is a stunning display font that embodies a classic modernist style. With its beefy and elegant design, this font is perfect for creating stylish and sophisticated designs. The letters are happily made with cute and adorable shapes giving it a different, unique, and professional look. Jemrok has a unique combination of classic and modern elements that makes it stand out from other display fonts. The characters are designed to be bold and impactful, making them perfect for headlines, titles, and branding. This font also comes with different characters and alternatives, allowing for even more creative possibilities. Whether you design logos create posters or design websites, Jemrok is the perfect choice for any project that requires a classic modernist style. With its timeless design and versatility, this font is sure to make your designs stand out and leave a lasting impression.
  26. Weekday Mornings by Bogstav, $17.00
    "Weekday Mornings" are the 2 first words from the song "Nancy" by Prefab Sprout. Just like the song, the font has a romantic theme and could be considered as "easy listening". Well, I've added 7 slightly different versions of each letter, enough to make the font look like the real handwriting which was the base of the font. Fun fact: I had this song on repeat when finishing the font. I still do love that song! :)
  27. TA Bankslab Shadow by Tural Alisoy, $40.00
    TA Bankslab Shadow I created the font in 10 styles. 7 weight from Thin to Extra Black, an Outline, Shadow, and Art Nouveau. The Art Nouveau style was inspired by the texture in the background used for the text on the building. The texture I applied to capital letters adds beauty to the font. If you like the font feel free to use it or simply let me know if your current alphabet doesn't support this font.
  28. Koweti by Twinletter, $15.00
    Introducing Koweti, a premium Arabic style font. Specially designed to bring luxury and prestige to your designs. This unique letterform gives you the flexibility to create the look and feel you need for any occasion. Using this font is the best choice to bring harmony to your designs.
  29. P22 Kane by P22 Type Foundry, $24.95
    Inspired by the Inland Type Foundry's 1901 design "Hearst," (which was a copy of a design by Frederick Goudy... The story behind this font and its naming can be found in the Hand-Picked Links below), this rustic font makes an excellent companion to P22 Arts and Crafts.
  30. Iwan Stencil by Linotype, $40.99
    Iwan Stencil is a new revival of an old display typeface. Based on type originally designed by Jan Tschichold in 1929, the style was revived by Klaus Sutter in 2008. The letterforms in this peculiar design are very high contrast; all of the thin bits are much thinner than the thick parts. They have a modern, upright axis. All in all, the creation has a bit of a Bodoni-gone-crazy touch. The thin elements are the unique part of the design that binds this face together. They almost naturally fade away in the stencil gaps (or pylons), making you wonder if you are really looking at a stencil face at all. These thins contribute greatly to the typeface's overall serif-style, making the design at least a semi serif typeface, if not a full serif one. The lowercase n, for instance, has no serifs of its own, but many of the other letters have clear ones, or serif-like terminals. A serif stencil face is a peculiar variety, especially in this day and age, but in the past they were much more common, if not the norm, The Iwan Stencil typeface has only one weight. Naturally, this is just for display. Use Iwan Stencil to cut real stencils, or only to create the effect of stenciled type in your design work. Ivan Stencil includes all of the characters that you have come to expect in a font. Just because this design was originally made in 1929 does not mean that is has a 1929 character set. Instead, it includes a 21st century, with extended European language support Jan Tschichold, who we have to thank for today's Iwan Stencil inspiration, was a man of many faces. A trained calligrapher who went on to codify the New Typography, would go on to become a teacher, a classical book designer, and the creator of the Sabon typeface. Like all young designers, he was occasionally in need of money. Before his emigration from Germany in 1933, he took on many kinds of commissions. In the late 1920s, a time full of waves of economic turmoil within Germany and across the world, he began designing a typefaces for different European companies, mostly display things like this. For a time during the mid-1920s, Jan Tschichold went by the name Iwan" "
  31. Ellida by Wiescher Design, $49.50
    Ellida is a very elaborate and elegant script in the tradition of the 18th-century English calligrapher George Bickham and the 19th-century American calligrapher Platt Rogers Spencer. I really enjoyed designing this script and maybe one day I will add starting and ending letters. Doing this script was extremely time- and brain-consuming, it is a huge challenge to make calligraphic letters work on computers so that they join perfectly. That's also the reason that this has become my most expensive font so far, but I think the price is fair for the incredible amount of work I put into the script. I really need a break from scripts now! Yours very exhausted Gert Wiescher.
  32. Comic World by Fox7, $12.00
    Comic World is a cool, vintage styled display font. It is the perfect font for titles or words needing a more dramatic emphasis. Whatever the topic, this font will be a wonderful asset to your font library, as it has the potential to enhance any creation.
  33. Grandix by ZetDesign, $15.00
    Grandix is ​​a very elegant handwritten font. created with original handwriting in mind for a flexible and beautiful font. The font is equipped with an open type feature for easy creation. These fonts are also created in several families to give the user the choice they want.
  34. SK Greenland by Salih Kizilkaya, $9.99
    SK Greenland is a humanist sans serif font family with geometric and organic forms. Synthesizing Greenland's thousands of years of organic history and modern period, this font combines the organic nature of Greenland with the geometric structure of its urban areas. This font family, which contains 14 fonts and 9856 glyphs in total, contains all the typographic elements you will need in your designs. You can use this font family, which includes many unique ligatures, without any problems, from headlines to long text. Greenland offers full support for the Latin alphabet while also supporting many other alphabets.
  35. Prima Script by Wiescher Design, $24.00
    »Prima Script« was designed especially for use in Menus and Cook-books. One of my sons is a chef in Munich and he was always bugging me to make a new font for his menus. I already designed one for him »Konstantin« but he likes to have new stuff every couple of years what I understood. So here is the new »Prima Script« (that’s what he said when he first saw the font). To give it more usability I made alternate initials and end letters as well as medieval cyphers. Then I did a couple of swashes and a handdrawn Sans font to complete the set. Have fun!
  36. Buddy by Hackberry Font Foundry, $24.95
    Buddy is the new companion sans for Contenu, the book font family designed for my book on font design design. Originally, I called it Compagnon, but that seemed to pompous. Then I called it Aide, but that was too formal and dry. It's a loose, free, easy to read sans, so when my wife suggested Buddy, it clicked. This is the 4-font Buddy family of Regular, Italic, Bold, & Bold Italic. I made a new, more limited feature set for these fonts due to their designed usage, but there are still small caps, small cap figures, oldstyle figures, numerators, and denominators. The bold is closer to a black, and the italics are only slightly slanted obliques. If you need a strong black in caps, use the small caps of the bold.
  37. Outline 99 by Alphabet Agency, $15.00
    The font family offer various combinations that work together to can be used to create interesting varieties of color and texture. Whether you are looking to achieve a traditional, vintage, worn, or modern look or a cool mix - all can be achieved with this font family. Outline 99 Font family contains 8 fonts: Outline 99 Outline 99 Italic Outline 99 Inner Outline 99 Inner Italic Outline 99 Blockprint Outline 99 Blockprint Italic Outline 99 Inner Blockprint Outline 99 Inner Blockprint Italic The fonts are ideal for sports themed designs. They can be used to take a design to the next level and add a bit more sophistication and complexity to make your text really stand out from the crowd.
  38. Untrouble by Dumadi, $20.00
    Untrouble – Elegant Futuristic Font is a powerful font that is here to answer design problems. with the presence of this font will maximize the project to the point of perfection. Untrouble is perfect for design, esports, logos, social media, branding, advertising, product design, handwritten quotes, product packaging, headers, posters, merchandise, and other designs. What’s Included : + Standard glyphs + UPERCASE + Web Font + Multilingual Accent + Works on PC & Mac, Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support + Image used: All photographs/pictures/vectors used in the preview are not included, they are intended for illustration purposes only. Thanks
  39. Amerika Pro by CheapProFonts, $-
    This is the 200th font released by CheapProFonts, and again I wanted to make something special - so I have chosen to upgrade another well-known font by the infamous Fredrick "Apostrophe" Nader: Amerika! The whole character set for this stylish font has been polished for consistent baseline placement and serif thickness, and proper overshoots has been implemented. All the alternate letterforms (and some new ones) have been included as OpenType alternates AND they have now been made available with accents, too! The Greek and Cyrillic letterforms are properly encoded and kerned. I hope many will enjoy the improvements - and naturally: it is still free! ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.
  40. Trade Gothic by Linotype, $42.99
    The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.
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