Zanardini it’s a bold serif display font with a high contrast between the stem width and between sharp and curvy terminals and slab / egyptian serifs. All the glyphs was freehand drawn so the curves are strong and they create more interesting shapes in the negative space between the letters. Use it irresponsibly!

idena is an elegant sans serif font. Suitable for a variety of designs because of its neat and simple style, Fidena has the potential to become your favorite font of choice, whatever the occasion! Fidena includes four extraordinary weights - ordinary, hollow, thick and thin! They all work perfectly with each other and are an ideal companion for scripts and serifs. Download this and see for yourself!

POSSIBLE is both sans and serif, either is possible. The typeface is a sans-serif impersonating a spur serif, or it’s a glyphic with the look and feel of a sans. This clean, contemporary family is inspired by Percy J Smith’s ’Petit Serif’ from 1928, and similarly takes inspiration from Johnston’s Underground, though more recent influences provide geometric and humanist elements that, together with the tiny micro-serifs, improve clarity and legibility. Spur serifs such as Petit Serif, Copperplate and Liberty are often caps-only fonts, but Possible contains a lowercase, as well as a full Latin Extended-A character set. Possible is available in five weights – Thin, Light, Regular, Medium and Bold – each supplied with a corresponding, optically-corrected italic.

Introducing the stunning modern serif font family, Aroxima Serif. This font family takes the traditional serif design and puts a fresh, contemporary spin on it. Avenir Serif features clean, crisp lines and sharp edges that give it a sleek and sophisticated look. Its high contrast between thick and thin strokes create a beautiful visual rhythm that draws the eye in and makes for easy reading. Aroxima Serif comes in a variety of weights, from Regular to Black, making it a versatile option for any design project. Its elegant and refined appearance makes it the perfect choice for branding materials, editorial layouts, and websites. Avenir Serif also includes a range of special characters and ligatures for added flair and customization. Overall, Aroxima Serif is a modern serif font family that combines classic design elements with a contemporary twist, making it a timeless choice for any design project.

Hello Font Lovers... Mention is another lovely modern signature font, which is combining the style of classic calligraphy with an modern style. combines from copperplate to contemporary typeface with a dancing baseline, modern and elegant touch. Including alternates, and ligatures. Languages supported: Breton, Catalan, Czech, Danish, Estonian,French, German, Hungarian, Icelandic, Italian, Romanian, Scottish Gaelic, Slovak, Latvian, Lithuanian, Norwegian, English, Finnish, Polish, Portuguese, Slovenian, Spanish, Swedish, Turkish, Welsh. Basically, all European languages that are based on latin alphabet. Can be used for various purposes such as headings, logos, wedding invitation, t-shirt, letterhead, labels, news, posters, badges etc. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS/CC, Adobe Indesign CS/CC, Adobe Photoshop CS/CC, CorelDraw X6-X7 & Microsoft Office. Mention, a font having characters move up and down like a dancer. This freestyle has a very unique style of signature and is very suitable for modern design. THANK YOU SO MUCH

The Vintage Crafted Font is hand drawn typeface with retro themes. This font collections contain script and sans serif font. Every font comes with 3 style typefaces (regular, rough and stamp). This sans serif font includes some ligatures. The Vintage Crafted matches apply in some designs such as the logo, poster, label, badge, packaging, t-shirt, branding, quotes and more custom design. Vintage Crafted includes : 6 fonts (script and sans serif) 3 style typefaces (regular, rough and stamp) Uppercase, lowercase, numeral, symbol and punctuation in script font All-caps, numeral, symbol, punctuation and ligature in sans serif font Multilingual and PUA Encoded

Introducing, Black Point - Modern Font Duo | Stencil Serif & Signature Script Black Point is perfect combo fonts with modern stencil serif and signature script font. Contain two fonts, the delicate and stylish stencil serif and a free hand writing script. This font duo also support multilingual, number and symbol, with many ligatures in the signature script. You can use this font for any purpose and of course without trying to find the font pairing. This font perfect for branding, logo, fashionable design, magazine, and more.

Present to you for New Modern Unique Serif, Silent Dreams! Silent Dreams is a sophisticated ligature serif from us. This typeface has been made carefully to make sure its premium quality and luxury feel. The ligatures makes this typeface unique and stands out rather than the regular serif font. This font is very suitable for logo, headline, tittle, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose.

This is a family of "Gothic" types from the Monotype Design Studio. The faces named "Gothic No. 1 through 4" were produced by Compugraphic. Gothic No. 1 is a condensed, late 19th century American-style sans serif typeface. Gothic No. 2 and Gothic No. 3 are based on the Metro #2 series, designed by W.A. Dwiggins for Mergenthaler Linotype during the 1920s and 30s. Gothic No. 4 looks vaguely like Gothic number one, but is heavier and smaller on the body. Gothic Extra Light Extended is a very light and wide design.

Vortices is a font that made the hand by having the character up and down like a dancer. Vortices has a very unique style of calligraphy, it is very suitable for use in the work of modern design. combines from copperplate to contemporary typeface with a dancing baseline, modern and elegant touch. Vortices features 531 glyphs and alternate characters Include . including initial and terminal letters, alternates, ligatures and multiple language support. Programs that support in this font is a Adobe Photo Shop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. Languages supported: Breton, Catalan, Czech, Danish, Estonian,French, German, Hungarian, Icelandic, Italian, Romanian, Scottish Gaelic, Slovak, Latvian, Lithuanian, Norwegian, English, Finnish, Polish, Portuguese, Slovenian, Spanish, Swedish, Turkish, Welsh. Basically, all european languages that are based on latin alphabet Can be used for various purposes.such as headings, logos, wedding invitation, t-shirt, letterhead, signage, lable, news, posters, badges etc. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7

Croc, is a wedge serif font that is sure to stand out! A little bit retro and a bit modern, Croc. is great for logos, editorial or web design. The unique sharp serifs mixed with thin strokes give off a bold mid century architectural vibe. This modern serif typeface features serifs. Perfect for gorgeous logos & titles, The Croc will pair beautifully with many fonts and work well with whatever project you're working on.

ITC Leawood was begun by designer Les Usherwood and finished by his talented staff at Typsettra in Toronto, Canada, after his untimely death. A similar calligraphic series to ITC Usherwood, following alternative options, the typeface features small, well-defined serifs which aid legibility and allow for close spacing.

Introducing Levo Dope Slab Serif Font a typeface that exudes boldness and confidence. With its thick, heavy serifs and rectangular shape, this font is the perfect choice for any design that needs to make a strong impact. Transport your audience to the American West with the vintage charm of the Western slab serif font. Whether you're creating posters, advertisements, or signage, this font will capture attention and convey a sense of stability and strength. Also come with FREE illustrations and editable logo to make better design.

Pema – a contemporary Tibetan sans serif encoded in the Unicode standard. This is the first Tibetan typeface influenced by western sans serif fonts. It was designed especially to match multilingual purposes. The rather calligraphic Tibetan scripts did not match with the design aesthetics of western and Indian fonts and so I came up with the idea to design a “modern” Tibetan sans serif. Pema comes in two weights, Regular and Bold, each equipped with almost 1.300 glyphs.

The newest Caster Serif is a complete serif typeface that is modern, simple and clean. As a typographic display it is useful for posters, logotypes, titles and short text in general. This font is easy to read and bold, easy to play. the embellished serif of the hat is slightly different from the usual hat to create an alternative glyph. We also designed an attractive uppercase set inside, to enhance your design. Enjoy!

Black Stanky a work that is purely a result of handwriting, has a natural characteristic. this is perfect for invitations, signatures, blogs, social media, business cards, product brands. Black Stanky has Stylistic standard, Stylistic Initial, Stylistic Teminal and ligatures. and includes uppercase and lowercase letters, numbers and punctuation marks. Accessed by using : OpenType smart programs such as Adobe Photo Shop, Adobe Illustrator, Adobe Indesign, Corel Draw and Microsoft Office. A Total of 362 Glyphs: Multilingual Support : ŠŒŸÐÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÑÒÓÔÕÖØÙÚÛÜÝ àñáâåäãçæìíîïòóôõöøùúûüýÿèéê뢚ߞ Ligature accesed :St dd th gg pp ff wh mm of ck on we are all wr en ex ee ve oo ox ax ss so rr ot al tt ch ll rl ct ol rt at cl az 4 alternative setst accesed : a b c d e f g h i j k l m n o p q r s t u v w x y z special greetings for all, all of us all smoothly in running the routinen

ITC Esprit is the work of designer Jovica Veljović and blends the classic proportions of a serif typeface with the grace and charm of calligraphy. Highly legible even in small point sizes, the font can also be used as an impressive display face for use with sans serif text. In 2010 Veljovic revised this family and released this as ITC New Esprit.

About this font family Round Foundational is a beautifully drawn hand lettering font made digital and captured in a typeface for anyone to use. It is one of the basic styles of calligraphy that students should learn and is perfect for creating beautiful greetings cards, wedding invitations, certificates and official looking documents. Features 1 weight based on a four nib width Multi language support Ligatures to improve style Capital spacing to help create original look Alternative characters that allow customisation To be able to access alternative fonts, make sure the software you use can support opentype features such as Microsoft Word, Paint, Adobe, Corel draw, Cricut and other applications. Designed and published by Andy Peat. Released August 2022

With the Josef K *, Julia Sysmäläinen continues her artistic debate on Franz Kafka’s writing style. This time the designer of FF Mister K is not drawn to Kafka’s literary works created at night but to those the writer produced at daytime as a high-ranking, confident bureaucrat – Dr Franz Kafka. The typefaces Josef K “Paneuropean” and “Strong European” echoe Kafka’s prestigious status at the Workmen’s Accident Insurance Institute of the Austro-Hungarian Empire. Their ductus, originating from a broad-nibbed ink pen combines a clear, self-confident stroke with the calligraphic features so typical for Franz Kafka’s handwriting. While both typefaces are more straightforward and bolder than the wonderfully erratic fonts of the FF Mister K family Josef K Paneuropean is best characterized as a semibold handwriting textface. Josef K Strong European, Sysmäläinen’s latest “K”-accomplishment, provides an ideal complement to it as a distinctly bold display face – great for headlines, product names and branding. It combines perfectly not only with Josef K Paneuropean but also with all the FF Mister K textfaces. Both Josef K Paneuropean and Josef K Strong European have Western, Central European and Extended Cyrillic character sets. With more than 2500 glyphs they support over 100 languages. *Kafka’s persona Josef K is a leading bank officer – reminiscent of the author himself – in the novel The Trial.

Aldersgate was designed as a comfortable, easy-to-read sans serif alternative font for a series of retirement community brochures. It was intended to compliment existing sans serif fonts for subheads and captions and is ideal when a conservative but subtly different font is needed.

“Live in the sunshine. Swim in the sea. Drink the wild air.” ― Ralph Waldo Emerson Hey there sun-kissed beauties! Are you looking for a gorgeous handwritten font that’ll captivate your viewers and make your branding shine as bright as the sun? Introducing Sun-kissed - A Handwritten Font. With every hand-drawn stroke and curve, Sun-kissed will delight and add brightness, modernity, and fun to wherever it’s placed. Impress your party guests with gorgeous invitations, make a statement on your social media banners, and add a little bit of sunshine to your corporate identity. This stylish Handwritten font is also can be used for headings, logos, business cards, printed quotes, cards, packaging, and presentations. What you’ll get: Multilingual & Ligature Support Full sets of Punctuation and Numerals Compatible with: Adobe Suite Microsoft Office KeyNote Pages Software Requirements: The fonts that you’ll receive in the pack are widely supported by most software. In order to get the full functionality of the selection of standard ligatures (custom created letters) in the script font, any software that can read OpenType fonts will work. We hope you enjoy this font and that it makes your branding sparkle! Feel free to reach out to us if you’d like more information or if you have any concerns.

Toms Finger Family fonts is a hand drawn sans serif series containing Regular weight (Toms Finger), Bold weight (Toms Thumb), and Light weight (Toms Pinky). Drawn entirely using his finger tip on a tablet Tom created this font to be user-friendly for Notes, Signs, Posters, Ads, Captions or anything where the writer wants to convey a casual, non invasive voice in the copy. Toms Finger Family is legible in a wide range of sizes in all weights.

Blue Bridge is a creative decorative sharp serif display font. This font is an experimental font by combining the aesthetic characteristics of serifs and decorative flow shapes. The combination of sharp serif feet and beautifully curved lines presents a new experience in an elegant and attractive class. You can use this font in both modern and vintage designs. This font is suitable for attractive packaging label designs, unique desired logos, trendy poster designs, fashion and many more.

The family contains two fonts - charged with OpenType features vintage soft serif and a sans serif with corresponding forms and softness. Serif: Grandma’s sweet and soft recipe with more than 1300 ingredients (lots of alternates, swashes, ligatures and design elements). This font takes it’s inspiration from Goudy, Windsor and Bookman typefaces. Watch the video showing the font stylistic alternates and swashes in action https://youtu.be/_MHNizwq1bM Sans serif: Soft and friendly, it is a simple 1970s inspired geometric grotesque to use as a support font with Praliné Serif or any other serif or script font of your choice. Both fonts fully unicode mapped so can be used in any application. Get your designs look 1970s!

Type designers have been integrating the design of sans serifs with serifed forms since the 1920s. Early examples are Edward Johnston's design for the London Underground, and Eric Gill's Gill Sans. These were followed by Jan van Krimpen's Romulus Sans, Frederic Goudy's ITC Goudy Sans, Hermann Zapf's Optima, Hans Meier's Syntax and Adrian Frutiger's Frutiger. Now, ITC Stone Humanist joins this tradition. It is a careful blend of traditional sans serif shapes and classical serifed letterforms. ITC Stone Humanist grew out an experiment with the medium weight of ITC Stone Sans, a design that already showed a relationship to these sans serif-serif hybrids. ITC Stone Sans has proportions based on those of ITC Stone Serif, and its thick-and-thin stroke contrast suggests the bloodline of humanistic sans serif typefaces. But other aspects of ITC Stone Sans are more closely aligned to the gothics and grotesques, a tradition that accounts for the largest portion of sans serif designs. Enter ITC Stone Humanist. During his experiments with the earlier design, Sumner Stone recalls, I was actually quite surprised at how seemingly subtle changes transformed the face," moving the design firmly into the humanist tradition. "The form of the 'g,' 'l,' 'M,' 'W,' and more subtly the 'a' and 'e' are part of the restructuring of the family," he explains. The top endings of vertical lower case strokes have been cropped on an angle, as have the ascender and descender stroke endings. ITC Stone Humanist is a full-fledged member of the ITC Stone family. It has been produced with the same complement of weights, and the x-heights, proportions, and underlying character shapes are completely compatible with the three original designs. The original ITC Stone Sans is a popular typeface, in part because of its notable versatility. ITC Stone Humanist shares this virtue, and can be used successfully at very small sizes, in long passages of text copy, and even as billboard-sized display type."

Great Scott, Marty! This font is your density, charged up to 1.21 gigawatts through the Power of Love! Originally created by Comicraft for the official BACK TO THE FUTURE fan club, Remastered DOUBLEBACK has been rebuilt from the ground up, with a new vertical “Curve” weight, six new “Parallel” weights, stylistic alternate letters AMNUWY, and language support for Western & Central Europe and Vietnamese. And if that weren't enough, we've traveled into the future and brought back Solid & Open Variable Fonts which provide precise control of Time and Warp! We cannot be held responsible for any ruptures in the space-time continuum due to use of these fonts. SPECIAL INTRO SALE: from October 21 through November 12, get DoubleBack at half price and we will donate $20.15 of each sale to the Michael J. Fox Foundation for Parkinson's Research. We love ya, Mike.

Brown Chunkers is an unique serif based display typeface containing many alternates, swashes, ligatures that can make your lettering/logotype become more interesting. The clean and neat of a serif combined with the swirl swashes makes this font one of a kind.

"Banana Moonpie" is a fresh and whimsical addition to the world of fonts. This unique sans serif handwritten font combines the casual charm of handwritten script with the clarity of a sans serif typeface, resulting in a delightful and versatile font that's as fun as its name suggests.

ITC Dyadis font is the work of Austrian designer Yvonne Diedrich. It is named for the Greek word dyas", meaning duality and explores the duality of serif and sans serif letterforms, blending their styles and focusing on their connection with one another. The forms were inspired by the typefaces of the 1920s and 30s and combine the legibility and elegance of a serif font with the simplicity of sans serif."

Maple Lane is a refined traditional serif font composed by the Okaycat design team, Natsuko Hayashida & Luke Turvey, in 2014. Bold letterforms contrast with fine seriffed detail at Maple Lane to offer style excellence with fancy embellishment options. This nicely balanced serif is designed to mix and match with the more relaxed and casual version of Maple Lane,

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

Blank Page Font Duo, these fonts are of two types serif and script. Display Serif inspired by famous logo, This typeface has been made carefully to make sure its premium quality and luxury feel. The ligatures on serif makes this typeface unique and stands out rather than the regular serif font, perfectly for headlines, wedding, social media, logos, posters, packaging, T-shirts,coffee shops, restaurants, magazine’s headers, signs or gift/post cards,cafe’s and weddings or any type of advertising purpose. if you have any questions, don’t hesitate to contact us Ergibi Studio

Geographica Hand replicates the neat hand-lettering typical of engraved British maps of the 18th century, including the work of cartographers Emanuel Bowen (circa 1694–1767), Geographer to King George II, and Thomas Jefferys (circa 1719–1771) Geographica ro King George III. A kindred font to our Geographica serif family, Geographica Hand exhibits long serifs, irregular edges, and a genuinely hand-made character. Use to simulate historical materials, vintage documents, or other time-worn text. The OpenType release of Geographica Hand comes with true small capitals, contextual and historical ligatures, a series of sketchy map ornaments (e.g., trees, churches, windmills, boats), and full Latin support.

The Pacific Sans and the Pacific Serif originated from the Pacific Standard, a space effective type face, especially designed for poster lettering. The implementation of serif strokes in the Pacific Serif and the contrast in vertical and horizontal strokes in the Pacific Sans, gave these fonts a distinct elegance.

The typeface is influenced by early Italian-French serifs such as Garamond, Jenson, Griffo. The font has clear serifs and slightly sharp shapes. It has a modern character. The font has a uniform texture typical for this type of serif. This font family is well suited for the decoration of solemn and graceful materials. The font has a nice and appropriate italics. Wolfgang is legible and easy to read at small sizes. The font family contains 6 styles The font is equipped with a Variable file. Supports languages ??of central Europe Contains old style figures There are several alternates in the font The font has more than 1000 kerning pairs

The Generic Typeface Collection is a series of sans-serif typefaces inspired by the craftsmanship of graphic design, typesetting, and printing in the analogue era – before Adobe, Macintosh computers and desktop publishing – when dinosaurs ruled the earth. With the use of various typesetting apparatuses or dry transfer type, photo copiers, and shooting layouts and paste-ups to film, the printed results was not as exact, precise and predictable as it is today. When examining old prints, it is difficult not to like the way that characters in over- or underexposed film have a special type of vibe to them that is often sadly lost in today’s pursuit of total perfection. Encouraged by this, I saw a need for a collection of typefaces that are non-clinical and non-conformist, and some that are coarse, rough and distorted – errors that might come from poor exposure when put on film, enlargements from small point texts, or maybe quality loss from successive generations of photocopies. Or all of the above. This is an attempt to incorporate spirit and personality into a set of typefaces without losing distinction. You might call it a homage to non-perfection. I call it human. The Generic Typeface Collection consists of 11 fonts divided into four series. The three standard series – the Formal Release series, the Coarse Copy series, and the Rough Display series – all contain three fonts each. The Extra Splendor series contains a couple of shadow fonts for that little extra sparkle. Formal Release – Handcrafted & Clean The Formal Release series features sans-serif typefaces for everyday use. They are handcrafted and clean, human and uncomplicated. The Formal Release series contains three typefaces that add tons of personality to any text. G10 FR ‘Slim’ – a slightly under-exposed and clean typeface in a regular weight (228 glyphs - 1 alternate) G20 FR ‘Classic’ – a properly exposed clean typeface in a bold weight (228 glyphs - 1 alternate) G30 FR ‘Bulky’ – a heavily over-exposed clean typeface in an ultra weight (228 glyphs - 1 alternate) Coarse Copy – Dirty & Rough The Coarse Copy series features non-conformist typefaces that are worn and rough, maybe after going through that bad copier a few times too much. The Coarse Copy series contains three sans-serif typefaces that add tons of spirit to any text without compromising too much on legibility. Try them on in poster-sizes and everyone will know that you mean business. G40 CC ‘Slender’ – an under-exposed coarse typeface in a regular weight (228 glyphs - 1 alternate) G50 CC ‘Typic’ – a properly exposed coarse typeface in a bold weight (228 glyphs - 1 alternate) G60 CC ‘Huge’ – a heavily over-exposed coarse typeface in an ultra weight (228 glyphs - 1 alternate) Rough Display – Faded & Decorative The Rough Display series features attention-seeking decorative typefaces in three feature-packed fonts. Faded and gritty like the image distortion and degradation from successive generations of photocopies, they are eye-catching typefaces intended to stand out in bigger point sizes. Use these typefaces for signage, headlines and similar situations were a strong typographic statement is desired. We have packed no less than 1,334 alternate characters and 212 discretionary ligatures into this series for a greater chance of not having characters that look exactly the same more than once. G70 RD ‘Slinky’ – an under-exposed rough and decorative typeface in a regular weight (741 glyphs – 448 alternates – 66 discretionary ligatures) G80 RD ‘Standard’ – a properly-exposed rough and decorative typeface in a bold weight (748 glyphs – 448 alternates – 73 discretionary ligatures) G90 RD ‘Swollen’ – a heavily over-exposed rough and decorative typeface in an ultra weight (748 glyphs – 448 alternates – 73 discretionary ligatures) Extra Splendor – Sparkling & Extraordinary The Extra Splendor series features two shadow typefaces for that little extra sparkle. One clean shadow to be used with G20 FR ‘Classic’, and one rough shadow to be used with G80 RD ‘Standard’. Having the shadows separate from the main typeface adds another layer of expressiveness in that you can try out color combinations for that extra splendor. Tips for matching (applies to both the base font and the shadow font): Set the kerning to Metric, not optical. Increase tracking to accommodate for the shadows extra width. G25 ES ‘Classic Shadow’ – a clean shadow to be used with G20 FR ‘Classic’ (228 glyphs – 1 alternate) G85 ES ‘Standard Shadow’ – a rough shadow to be used with 80 RD ‘Standard’ (227 glyphs) OpenType features – alternate characters and discretionary ligatures – can be accessed by using OpenType friendly professional design applications, such as Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

Trajan The original template for this one-weight, all-caps font was the inscription on Trajan’s Column, carved in AD 113 to celebrate the emperor Trajan’s victory in the Dacian Wars. College student Jason Smith copied the stone lettering from the cast on display in London’s Victoria & Albert Museum. In Roman times, the signmaker would paint letters onto stone with a wide brush for the stone mason to chisel out later. The signwriter would end each stroke with a flick of his brush, which the mason would also carve into the stone. Ecce (as they would have said in Rome): the serif was born. Hand-crafted “I first drew this typeface when I was 17,” says Jason. “I drew it with a very sharp 9H pencil on polydraw film. “Then, using a Rotring pen, I inked the letters in and scraped back the serifs so they were perfectly sharp. These letters were then reduced on a PMT camera. I’d designed my first typeface, although it wasn’t digitised till much later.” Digitised Years after Jason had drawn the original typeface, its transfer into digital form made further refinements necessary. The serifs and weights needed thickening slightly, creating a crisp, new version whose delicate elegance is best appreciated in larger sizes. A classically-inspired font, timeless and perfectly-proportioned, to reflect the refinement of premium brands.

This is the sans serif version of my Arts and Crafts family of typefaces.