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  1. Evcial by EVCco, $20.00
    Inspired by the elegant, rounded geometry of classic sans-serifs like Harry™ and Cirkulus™, Evcial was designed in 2000 to serve as the logo font for EVCco's website. The composition of each alpha-numeric glyph in Evcial is restricted solely to circular curves and lines of either 90 or 55 degrees, thus lending an air of chic consistency to this sophisticated typeface. Comes packaged in both TrueType and OpenType formats with standard complement of alpha-numeric glyphs, punctuation marks, mathematical symbols, and Western European diacritics.
  2. Pich by omtype, $37.00
    Pich is a typeface that imitates vivid and free hand-drawn lettering. Each lowercase letter has three alternates and Contextual Alternates feature substitutes them producing random-like effect. Also you can choose required letter from the Glyphs palette. In addition to this Pich has a set of ligatures (both Latin and Cyrillic). All these features allow Pich to look hand-crafted, unique and natural. The font was initially created for Pichshop company. Pich was selected among Top-100 of Russian design (2010) according to the Kak magazine.
  3. HS Almaha by Hiba Studio, $50.00
    HS Almaha is a modern OpenType Arabic Typeface. It combines the features of linear Naskh and modern Kufi. Segments of its letters are curvy and sharp. They are refinement more readable and present in extended texts in magazines, newspapers, books and other publications. This typeface supports Arabic, Persian, Urdu and Kurdish languages and it contains four weights; light, regular, medium and bold which can add to the library of Arabic fonts contemporary models that meet with the purposes of various designs for all tastes.
  4. Whitehaven by Greater Albion Typefounders, $8.95
    Whitehaven is the spirit of the Art Deco movement made into a very solid and blocky Sans Serif font. The name owes its inspiration to Whitehaven Mansions, a block of flats where that greatest of 1930s detectives, Hercule Poirot lived. Use this to make bold statements, to give posters and designs a taste of thee 30s, and wherever you want to be clear and definitive. Whitehaven is offered in two widths and a range of embossed and engraved styles for flexibility in design work.
  5. Artes by Greentrik6789, $19.00
    Proudly present, Artes groovy layered display font. Inspired by bubble letters in graffiti art and retro style design, it produces a display font with a fun style that is perfect for the design needs of posters, flyers, covers, titles, logos, packaging, t-shirts, branding and various needs that require a unique display font. Activate the Contextual Alternates feature so that the shape of the character changes according to the shape of the character in front of it, and Activate the Stylistic Alternates feature to change the number characters into bubbles that you can use as additional elements in your design.
  6. Aethelred NF by Nick's Fonts, $10.00
    This unicase typeface, with alternate characters in several of the lowercase positions, is patterned after Mosaik, designed by Martin Kausche for Schriftgeißerei Stempel in 1954. A stencil treatment has been employed, and the outlines have been roughened to enhance its ancient feel. The typeface is named for a king of England, Æðelred the Unready, who ruled over a millenium ago. Unlike its namesake, this typeface is quite ready to do yeoman's duty on your next project. The Opentype, Truetype and Windows Postscript versions of this font contain both the Windows 1252/ANSI character set and the 1250/Central European character set.
  7. Claston Script by Krafted, $10.00
    Turn the page to the future and leave all the past behind. It’s a new age and you will move the cogs of the world forward! There is no need to worry or fear, the Claston Script will pave the way for you. With its clean script-type design and curved indentations, this font will take your projects to the next level! Move forward with elegance and bring your audiences to where your vision is: the future. It might take some time to get them there, but that’s okay! You have the perspective, the frame of mind, and most importantly the attitude to wrap it all together into a neat project! The Claston Script aims to bring out a modern and stylish view to what you make. It fits right in with your designs, whatever it is! It’s beautiful without trying too hard, it’s gorgeous without being apologetic, it’s brave in the face of uncertainty, these all represent you. Easily connect with your urban and forward thinking audience with this script and blow their minds!
  8. Prociono - 100% free
  9. Stagehand JNL by Jeff Levine, $29.00
    Too often, familiarity in type design can fool us into mislabeling similar styles of lettering. The Art Deco years provided many variations of the thick-and-thin alphabet, and we tend to lump all of them together as being "a version of Broadway", as this is the most popular of the genre. However, if one looks closely at each design, they will see variations of line thickness, angles and even individual character design. One such variation is Stagehand JNL, based on a set of wood type and now presented in digital form.
  10. DM PopCap by DM Founts, $20.00
    DM PopCap is the third typeface released by DM Founts. It was created to accompany a 2013 LEGO-based project, which itself was inspired by the music video for Scream by Michael and Janet Jackson. I had to create the typeface in order to make title cards, as no such typeface appeared to exist. Although the resulting typeface looks similar to the text appearing in the music video, I also set myself the challenge of creating the remaining characters of the alphabet, as well as others that some would find useful. As suggested by the music video, the typeface would be ideal for a futuristic or technological setting, particularly concerning space travel. In the project I had paired this typeface with Myriad Pro. As with my other offerings, this font is intended for use heading or standalone title use - but it also appears to work on its own for small paragraphs of text.
  11. Paradigm by Shinntype, $9.00
    Originally released in 1995 as a three font family, Paradigm forcefully addressed the emaciating effect that digitization was then exerting upon traditional serifed typography. Investigating the new media of a much previous era, Nick Shinn deconstructed the first roman type, designed by Sweynheym and Pannartz in 1467, and gleaned, from its minuscules, the low contrast and discreet serif treatment (portrayed by a novel convex effect), which he subsequently applied to both capitals and lower case of a classically proportioned Venetian invention. Now in 2008, the glyphs, metrics and hinting of the 1995 fonts have been refined, Extra Bold and Light weights added, a full range of OpenType features instituted, and the number of characters per style increased almost threefold. It is a major upgrade to a unique typeface.
  12. Filmstar by Solotype, $19.95
    When you use this font, be sure to look for the two different sets of end and spacing pieces, one with stars, one without. The ends are on the Bracket and Brace keys, and the spaces are on the Vertical Bar and Backslash Key. There are also a couple of "torn" end pieces on the Plus and Equals key.
  13. Tradewinds JNL by Jeff Levine, $29.00
    Tradewinds JNL is based on one of many innovative alphabets designed by the late Alf R. Becker for Signs of the Times magazine between the 1930s and 1950s. Thanks go to Tod Swormstedt of ST Media (who is also the curator of the American Sign Museum in Cincinnati, Ohio) for supplying the reference material used to make this font.
  14. Chuck by Parkinson, $20.00
    Chuck. Designed in 2004 by Jim Parkinson. Originally released as a Type 1 font, Chuck was refreshed (version2) and re-released as simple Open Type in 2012. The models for this massive Deco typeface appear on a bronze plaque on the South Tower of the Golden Gate Bridge. The plaque commemorates the builders of the bridge.
  15. Woodbranch JNL by Jeff Levine, $29.00
    Woodbranch JNL is a solid version of the 2013 font release Woodlawn JNL. The design was originally based on examples of an outline (open face) wood type. This interpretation takes on newer, stronger characteristics as a bold typeface when the "inner letters" of the original alphabet were removed, yet the imperfection of the wood type pieces are still maintained.
  16. Folsom JNL by Jeff Levine, $29.00
    Folsom JNL is one of the many stencil fonts Jeff Levine has recreated from original sources. This particular design was modeled from a kit made by the Meyercord Company of Chicago. In the original, some of the letters were solid rather than stencil forms, but Jeff gave all of the letters the traditional treatment for continuity.
  17. Intrigue JNL by Jeff Levine, $29.00
    The hand-lettered movie titles from one of the William Powell-Myrna Loy "Thin Man" series of films was the basis for Intrigue JNL. Although the lettering style is decidedly from the Art Deco era, it also bears a strong resemblance to the 1980s techno movement; this font being adaptable to any era or design theme.
  18. AT Move Tremelo by André Toet Design, $39.95
    TREMELO a typeface based on a logotype (Microtel). We designed it as a complete capital alphabet. The original idea for the logotype font came from the products the firm produced. They provided the parts that go into hearing-aids. We thought the type should have some visual tremor in it. Concept/Art Direction/Design: André Toet © 2017
  19. Hoelderlin by RMU, $25.00
    In 1938 the Frankfurt-based foundry Ludwig & Mayer released Eugen Weiss’ beautiful fraktur ‚Hoelderlin‘. Carefully redrawn and redesigned, this digitized version is intended to add another gem to the enthusiasts’ treasure drove of blackletter types. The font contains the historical long s which can be reached by the OpenType feature historical forms or by typing the integral sign [ ∫ ].
  20. Glosilla Castellana by Intellecta Design, $21.90
    Glosilla Castellana is a classic font design remastered by the type foundry Intellecta Design. The letter forms of this traditional Roman type style make it ideal wherever a refined, classical appearance is desired.
  21. Enthalpy 298 by Grigorij Gushchin, $15.00
    Enthalpy 298 - the thermal effect of a chemical reaction measured at a standard temperature (298 K). This retro display font will give your projects a unique atmosphere of american posters from the 60s.
  22. TXT Menu Item by Illustration Ink, $3.00
    Add some personality to scrapbooks, greeting cards, invitations, announcements, signs, menus, restaurant themes, and more. The thick, brush-stroked lines of Menu Item lend unique character to the letters of this cool font.
  23. Winter Beauty by Typestory, $12.00
    Winter Beauty is a sweet, fancy hand-lettered script. The playful rounded characters make it the perfect font for creating stunning calligraphy art. Add it to your designs and make them come alive!
  24. PC.DE - 100% free
  25. Lina Serif by Caroline Herr, $18.00
    Lina Serif is an antiqua balanced between classic and modern. The design focused on the combination of flowing shapes and partially edged transitions, that give Lina her character. The font plays with a high line contrast in combination with dynamic shapes. This makes Lina a casually elegant display font. The terminals remind on floral shapes. Lina gives your design a human, natural touch. Lina Serif is available in 4 weights or as variable font with infinitely variable interpolation of weight.
  26. OCR A by Linotype, $29.00
    The goal of this font design was to create forms which could be used and reproduced electronically and remain legible. Technicians from the European Computer Manufacturers’ Association and Adrian Frutiger combined strict mathematical criteria with typographic tradition to solve both technical and aesthetic problems. OCR was the resulting font and was made a world standard in 1973. The font has an objective, technical character and was created specifically for multimedia, although its distinctive appearance has also made it a popular typographical trend.
  27. P22 Tulda by IHOF, $24.95
    Tulda is a very lively lettering font originally drawn for a German calendar. The optional symbols feature over 72 festive renderings for just about any occasion. This font is also available as an OpenType font with over 500 characters. For the OpenType version: standard Opentype features such as ligatures & oldstyle figures are available through the features menu in programs such as InDesign or other applications that support OpenType. Additional ornaments and alternate characters can be inserted through the glyph pallet.
  28. SosaBravo by Alejandro Yñigo, $12.00
    “SosaBravo” is a font with a unique design... Its shapes are defined only by straight lines and the compositions that can be made communicate a casual and aggressive style that cannot be ignored. The structure of its glyphs and its anatomical details will transmit dynamism and freedom in each design where it appears. It is a font inspired by the work of the Cuban artist Manuel Alfredo Sosabravo, with his own very personal, pictorial and aggressive style, as this font is.
  29. Minimo by Ahmet Altun, $19.00
    Minimo Font Family comes in 4 weights; Normals and Obliques. To have an eye-pleasing view, the corners are rounded and the lowercases are made smaller than the standard. With its soft structure, it is aimed to be legible even in the small sizes and also to be suitable for usage as webfont and application font. Moreover, with this font family, you can create eye-pleasing, cute and also nice works such as posters, printings, t-shirts, adds, magazines etc.
  30. Skyscraper by Fontop, $12.00
    Introducing the new serif and sans serif typeface SKYSCAPER. Inspired by NY city this elegant, simple, yet distinctive styles look great in posters, leaflets, books, magazines, presentations as well as logos and blog posts. The font also has two additional styles with different design of serifs. What is included in the pack of font family: Skyscraper Condensed Skyscraper Condensed Serif One Skyscraper Condensed Serif Two The font family is Latin multilingual and has uppercase letters, lowercase letters, numbers and basic punctuations.
  31. Rustic Printed by Edignwn Type, $12.00
    The font is called "Rustic Printed", it is sans serif display with vintage themes. The font comes with 2 style typefaces (regular and stamp). This font include different width of alternates glyphs. The Rustic Printed matches applies in some designs such as the logotype, poster, label, badge, packaging, branding, and more custom design. Rustic Printed includes : 2 style typefaces (regular and stamp) Uppercase, lowercase, numeral, symbol and punctuation Alternates Multilingual PUA Encoded Thank you for your support and choosing us.
  32. Sticky Rush by Bogstav, $16.00
    This is my and it's handmade super legible sans font. Very suitable for anything that needs a clearly handmade look, but not overdoing it. I've added several different versions, and they all fit on top of each other - or you can use them just fine as individual fonts.
  33. Executive Boss by Letterara, $14.00
    Executive Boss is a cool and versatile duo font (serif and script). The beautiful signature monoline-style font perfectly complements the elegant serif font. Combining these two fonts in your next design will give a modern and sophisticated feel, and it makes it a perfect addition to your font collection. Fall for its ravishing style and use it to create gorgeous wedding invitations, beautiful stationary art, eye-catching social media posts, logos, packaging, advertising, and much more! This font is PUA encoded which means you can access all the glyphs and swashes easily!
  34. DIN Next Arabic by Monotype, $155.99
    DIN Next is a typeface family inspired by the classic industrial German engineering designs, DIN 1451 Engschrift and Mittelschrift. Akira Kobayashi began by revising these two faces-who names just mean ""condensed"" and ""regular"" before expanding them into a new family with seven weights (Light to Black). Each weight ships in three varieties: Regular, Italic, and Condensed, bringing the total number of fonts in the DIN Next family to 21. DIN Next is part of Linotype's Platinum Collection. Linotype has been supplying its customers with the two DIN 1451 fonts since 1980. Recently, they have become more popular than ever, with designers regularly asking for additional weights. The abbreviation ""DIN"" stands for ""Deutsches Institut für Normung e.V."", which is the German Institute for Industrial Standardization. In 1936 the German Standard Committee settled upon DIN 1451 as the standard font for the areas of technology, traffic, administration and business. The design was to be used on German street signs and house numbers. The committee wanted a sans serif, thinking it would be more legible, straightforward, and easy to reproduce. They did not intend for the design to be used for advertisements and other artistically oriented purposes. Nevertheless, because DIN 1451 was seen all over Germany on signs for town names and traffic directions, it became familiar enough to make its way onto the palettes of graphic designers and advertising art directors. The digital version of DIN 1451 would go on to be adopted and used by designers in other countries as well, solidifying its worldwide design reputation. There are many subtle differences in DIN Next's letters when compared with DIN 1451 original. These were added by Kobayashi to make the new family even more versatile in 21st-century media. For instance, although DIN 1451's corners are all pointed angles, DIN Next has rounded them all slightly. Even this softening is a nod to part of DIN 1451's past, however. Many of the signs that use DIN 1451 are cut with routers, which cannot make perfect corners; their rounded heads cut rounded corners best. Linotype's DIN 1451 Engschrift and Mittelschrift are certified by the German DIN Institute for use on official signage projects. Since DIN Next is a new design, these applications within Germany are not possible with it. However, DIN Next may be used for any other project, and it may be used for industrial signage in any other country! DIN Next has been tailored especially for graphic designers, but its industrial heritage makes it surprisingly functional in just about any application. The DIN Next family has been extended with seven Arabic weights and five Devanagari weights. The display of the Devanagari fonts on the website does not show all features of the font and therefore not all language features may be displayed correctly.
  35. DIN Next Devanagari by Monotype, $103.99
    DIN Next is a typeface family inspired by the classic industrial German engineering designs, DIN 1451 Engschrift and Mittelschrift. Akira Kobayashi began by revising these two faces-who names just mean ""condensed"" and ""regular"" before expanding them into a new family with seven weights (Light to Black). Each weight ships in three varieties: Regular, Italic, and Condensed, bringing the total number of fonts in the DIN Next family to 21. DIN Next is part of Linotype's Platinum Collection. Linotype has been supplying its customers with the two DIN 1451 fonts since 1980. Recently, they have become more popular than ever, with designers regularly asking for additional weights. The abbreviation ""DIN"" stands for ""Deutsches Institut für Normung e.V."", which is the German Institute for Industrial Standardization. In 1936 the German Standard Committee settled upon DIN 1451 as the standard font for the areas of technology, traffic, administration and business. The design was to be used on German street signs and house numbers. The committee wanted a sans serif, thinking it would be more legible, straightforward, and easy to reproduce. They did not intend for the design to be used for advertisements and other artistically oriented purposes. Nevertheless, because DIN 1451 was seen all over Germany on signs for town names and traffic directions, it became familiar enough to make its way onto the palettes of graphic designers and advertising art directors. The digital version of DIN 1451 would go on to be adopted and used by designers in other countries as well, solidifying its worldwide design reputation. There are many subtle differences in DIN Next's letters when compared with DIN 1451 original. These were added by Kobayashi to make the new family even more versatile in 21st-century media. For instance, although DIN 1451's corners are all pointed angles, DIN Next has rounded them all slightly. Even this softening is a nod to part of DIN 1451's past, however. Many of the signs that use DIN 1451 are cut with routers, which cannot make perfect corners; their rounded heads cut rounded corners best. Linotype's DIN 1451 Engschrift and Mittelschrift are certified by the German DIN Institute for use on official signage projects. Since DIN Next is a new design, these applications within Germany are not possible with it. However, DIN Next may be used for any other project, and it may be used for industrial signage in any other country! DIN Next has been tailored especially for graphic designers, but its industrial heritage makes it surprisingly functional in just about any application. The DIN Next family has been extended with seven Arabic weights and five Devanagari weights. The display of the Devanagari fonts on the website does not show all features of the font and therefore not all language features may be displayed correctly.
  36. DIN Next Cyrillic by Monotype, $65.00
    DIN Next is a typeface family inspired by the classic industrial German engineering designs, DIN 1451 Engschrift and Mittelschrift. Akira Kobayashi began by revising these two faces-who names just mean ""condensed"" and ""regular"" before expanding them into a new family with seven weights (Light to Black). Each weight ships in three varieties: Regular, Italic, and Condensed, bringing the total number of fonts in the DIN Next family to 21. DIN Next is part of Linotype's Platinum Collection. Linotype has been supplying its customers with the two DIN 1451 fonts since 1980. Recently, they have become more popular than ever, with designers regularly asking for additional weights. The abbreviation ""DIN"" stands for ""Deutsches Institut für Normung e.V."", which is the German Institute for Industrial Standardization. In 1936 the German Standard Committee settled upon DIN 1451 as the standard font for the areas of technology, traffic, administration and business. The design was to be used on German street signs and house numbers. The committee wanted a sans serif, thinking it would be more legible, straightforward, and easy to reproduce. They did not intend for the design to be used for advertisements and other artistically oriented purposes. Nevertheless, because DIN 1451 was seen all over Germany on signs for town names and traffic directions, it became familiar enough to make its way onto the palettes of graphic designers and advertising art directors. The digital version of DIN 1451 would go on to be adopted and used by designers in other countries as well, solidifying its worldwide design reputation. There are many subtle differences in DIN Next's letters when compared with DIN 1451 original. These were added by Kobayashi to make the new family even more versatile in 21st-century media. For instance, although DIN 1451's corners are all pointed angles, DIN Next has rounded them all slightly. Even this softening is a nod to part of DIN 1451's past, however. Many of the signs that use DIN 1451 are cut with routers, which cannot make perfect corners; their rounded heads cut rounded corners best. Linotype's DIN 1451 Engschrift and Mittelschrift are certified by the German DIN Institute for use on official signage projects. Since DIN Next is a new design, these applications within Germany are not possible with it. However, DIN Next may be used for any other project, and it may be used for industrial signage in any other country! DIN Next has been tailored especially for graphic designers, but its industrial heritage makes it surprisingly functional in just about any application. The DIN Next family has been extended with seven Arabic weights and five Devanagari weights. The display of the Devanagari fonts on the website does not show all features of the font and therefore not all language features may be displayed correctly.
  37. DIN Next Paneuropean by Monotype, $92.99
    DIN Next is a typeface family inspired by the classic industrial German engineering designs, DIN 1451 Engschrift and Mittelschrift. Akira Kobayashi began by revising these two faces-who names just mean ""condensed"" and ""regular"" before expanding them into a new family with seven weights (Light to Black). Each weight ships in three varieties: Regular, Italic, and Condensed, bringing the total number of fonts in the DIN Next family to 21. DIN Next is part of Linotype's Platinum Collection. Linotype has been supplying its customers with the two DIN 1451 fonts since 1980. Recently, they have become more popular than ever, with designers regularly asking for additional weights. The abbreviation ""DIN"" stands for ""Deutsches Institut für Normung e.V."", which is the German Institute for Industrial Standardization. In 1936 the German Standard Committee settled upon DIN 1451 as the standard font for the areas of technology, traffic, administration and business. The design was to be used on German street signs and house numbers. The committee wanted a sans serif, thinking it would be more legible, straightforward, and easy to reproduce. They did not intend for the design to be used for advertisements and other artistically oriented purposes. Nevertheless, because DIN 1451 was seen all over Germany on signs for town names and traffic directions, it became familiar enough to make its way onto the palettes of graphic designers and advertising art directors. The digital version of DIN 1451 would go on to be adopted and used by designers in other countries as well, solidifying its worldwide design reputation. There are many subtle differences in DIN Next's letters when compared with DIN 1451 original. These were added by Kobayashi to make the new family even more versatile in 21st-century media. For instance, although DIN 1451's corners are all pointed angles, DIN Next has rounded them all slightly. Even this softening is a nod to part of DIN 1451's past, however. Many of the signs that use DIN 1451 are cut with routers, which cannot make perfect corners; their rounded heads cut rounded corners best. Linotype's DIN 1451 Engschrift and Mittelschrift are certified by the German DIN Institute for use on official signage projects. Since DIN Next is a new design, these applications within Germany are not possible with it. However, DIN Next may be used for any other project, and it may be used for industrial signage in any other country! DIN Next has been tailored especially for graphic designers, but its industrial heritage makes it surprisingly functional in just about any application. The DIN Next family has been extended with seven Arabic weights and five Devanagari weights. The display of the Devanagari fonts on the website does not show all features of the font and therefore not all language features may be displayed correctly.
  38. Linotype Ergo Paneuropean by Linotype, $103.99
    Linotype Ergo was designed by American Gary Munch, and was a winner in Linotype's Second International Digital Design Contest in 1997. Conceived as a blend of traditional and modern type concepts, it works as a legible text family as well as a lively display or headline font. The word ergo means consequently," but it also comes from the Greek word "ergon" for "work." Consequently, Munch sees this family as full of energy -- an ideal font for working hard to make a point, and able to get it across with friendly vigor. The strokes of the characters are carefully designed to accommodate the tendency of the eye to enlarge horizontals and perceive verticals as lighter. The lowercase forms have open, friendly counters and are enhanced by small quirks, such as the slightly leaning s and the wide t. The deep branching of curves from main strokes helps this humanist sans to be very readable at smaller sizes. Linotype Ergo has four normal-width weights, five condensed weights, and two compressed weights - all with companion Italics! The family also includes a clever "Sketch" font for use in headlines, bringing the total number of font styles to 23. Ergo is available with Greek and Cyrillic and as W2G fonts with Hebrew."
  39. Linotype Ergo W2G by Linotype, $124.99
    Linotype Ergo was designed by American Gary Munch, and was a winner in Linotype's Second International Digital Design Contest in 1997. Conceived as a blend of traditional and modern type concepts, it works as a legible text family as well as a lively display or headline font. The word ergo means consequently," but it also comes from the Greek word "ergon" for "work." Consequently, Munch sees this family as full of energy -- an ideal font for working hard to make a point, and able to get it across with friendly vigor. The strokes of the characters are carefully designed to accommodate the tendency of the eye to enlarge horizontals and perceive verticals as lighter. The lowercase forms have open, friendly counters and are enhanced by small quirks, such as the slightly leaning s and the wide t. The deep branching of curves from main strokes helps this humanist sans to be very readable at smaller sizes. Linotype Ergo has four normal-width weights, five condensed weights, and two compressed weights - all with companion Italics! The family also includes a clever "Sketch" font for use in headlines, bringing the total number of font styles to 23. Ergo is available with Greek and Cyrillic and as W2G fonts with Hebrew."
  40. Fairplex by Emigre, $49.00
    Zuzana Licko's goal for Fairplex was to create a text face which would achieve legibility by avoiding contrast, especially in the Book weight. As a result of its low contrast, the Fairplex Book weight is somewhat reminiscent of a sans serif, yet the slight serifs preserve the recognition of serif letterforms. When creating the accompanying weights, the challenge was to balance the contrast and stem weight with the serifs. To provide a comprehensive family, Licko wanted the boldest weight to be quite heavy. This meant that the "Black" weight would need more contrast than the Book weight in order to avoid clogging up. But harmonizing the serifs proved difficult. The initial serif treatments she tried didn't stand up to the robust character of the Black weight. Several months passed without much progress, and then one evening she attended a talk by Alastair Johnston on his book "Alphabets to Order," a survey of nineteenth century type specimens. Johnston pointed out that slab serifs (also known as "Egyptians") are really more of a variation on sans serifs than on serif designs. In other words, slab serif type is more akin to sans-serif type with serifs added on than it is to a version of serif type. This sparked the idea that the solution to her serif problem for Fairplex Black might be a slab serif treatment. After all, the Book weight already shared features of sans-serif types. Shortly after this came the idea to angle the serifs. This was suggested by her husband, and was probably conjured up from his years of subconscious assimilation of the S. F. Giants logo while watching baseball, and reinforced by a similar serif treatment in John Downer's recent Council typeface design. The angled serifs added visual interest to the otherwise austere slab serifs. The intermediate weights were then derived by interpolating the Book and Black, with the exception of several characters, such as the "n," which required specially designed features to avoid collisions of serifs, and to yield a pleasing weight balance. A range of weights was interpolated before deciding on the Medium and Bold weights.
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