This is Ponder. A modern sans carefully crafted to be a versatile typeface for the modern world. Featuring over 650 glyphs, Ponder includes stylistic alternates for the a, l, y and & characters to provide two uniquely styled design approaches. From contrasting strokes on the heavier weights to the angled bars on the P & R, Ponder has a unique feel that will give your brand or project that stand out quality. Ponder features extensive language support for Latin & Cyrillic as well as many opentype features such as stylistic alternates, ligatures and numbers (Tabular, Oldstyle & Circled).

Our Rum Raisin Pro was inspired by the lettering from a vintage Kellogg's Raisin Bran cereal box, yet is has expanded from what was originally a unicase design to include a lowercase character set. For those seeking to use the original unicase A, you can find it in the Delta character slot. Fun and festive, this font plays the comic clown to perfection. The SmallCaps and extensive figure sets offer a change up to a slightly more serious tone or alternate personality for a wider range of use.

The Helina font pack comes with 9 versions, there are 6 elegant handwritten font styles, 2 sans serif fonts and ornaments. You can use and combine as you like according to your project type. There are open type features such as alternate styles, swash and ligatures. We designed this font to look elegant, classy, ​​easy to read, stylish, attractive and easy to use. Helina Font is a great choice for the design of signature logos, quotes, album covers, business cards and many other design projects. This font is PUA encoded which means you can access all of the glyphs with ease! What's Included? 9 OTF font files Uppercase & Lowercase Numbers & Punctuation Ligature, Swashes & Alternate Ornaments Multilingual Support Regular & Italic PUA Encoded

Introducing our new release: Ohanlon. Ohanlon is a bold display sans with a subtle hint of reverse-contrast personality which will gives dramatic feel to your design. Packed with lots of stylistic alternate characters to let you play with various letter combinations. Go wild and experimental by combining the sans with the block or script-ish alternate letters to elevate your design game, or you can even go formal with the standard letters. Oh and also, the slanted/faux-italic version is available too. Suits best for logotype/branding, packaging design, and many other designs that need a direct punch to the face. Ohanlon is a versatile font, whether you'll go vintage or modern, this font will got your needs properly covered.

Bumsy, A new carefully crafted Heavy Sans Serif Typeface. It’s Versatile, Fun, Cute and Beauty feel that you get in Bumsy. Bumsy Created with the happy and fun feeling, so the looks it represent how we feel. Bumsy comes with 3 width : Condensed, Narrow and Regular. if you want more width, you can also use the Variable Width. Bumsy also comes with beautiful swashes, Every glyphs for alternates are curated for the best and possible without eliminate characteristic of this fonts. Our creation on the display to give you a reference what it looks like on your project. such as Branding, Header, Logotype, Poster, Magazine, Packaging, Food Menus, and etc. It shows that Bumsy clearly can accommodate various design style.

The name Type Warmers JNL traces its lineage to small catalog booklets issued by Indianapolis' Cobb Shinn for his line of letterpress cuts; of which a few can be found included within this typeface. Presumably type could "warm up to" these stock illustrations and work hand-in-hand to deliver the message, hence the "Type Warmers" sobriquet. Originally known for illustrating many attractive and comical postcards of the early 1900s, Shinn moved into the field of purchasing stock art and redistributing them as electrotypes or "cuts", the predecessor to today's digital clip art. A number of the cartoons he sold can be found in the Shinn Kickers JNL font.

The Carlin Script family, inspired by the Carolingian minuscule alphabet (ca 800 A.D.), is one of the great new families available through Linotype's Library's Take Type 5 collection. Take a closer look at these beautiful characters; with them, one can create a different, more personal feeling than commonly comes from more available script and chancery fonts. Like a monk with his writing table, German designer Hans-Jürgen Ellenberger created this new design, which includes 10 different weights, bringing scribal excellence directly to your keyboard. The Carlin Script family includes an additional Initial set-allowing the creation of medieval-flavored drop or initial caps in snap. And the critics are raving: Carlin Script was a winner in the New York-based Type Directors Club's 2003 Type Design Contest!"

The starting point for VLNL Kouseband was spotted by Donald DBXL Beekman on the Christian Reformed Church in the Dutch town of Naarden. The iron wire lettering contained a number of unusual characters and details, which eventually led to this five weight family. The Kouseband fonts mix elements of geometric sans serifs and upright unconnected scripts, with a hint of Dutch school writing. VLNL Kouseband is monolinear and has an very large cap height compared to the (lowercase) x-height, giving the capital letters an elongated condensed appearance. Kouseband is the Dutch word for ‘garter (belt)’ and also gave the name to a long tropical bean known as Yardlong bean. Kouseband beans are a common ingredient in Roti and other Surinamese dishes. As the Dutch Christian church is sometimes referred to as ‘Zwarte kousenkerk’ (Black stocking church), and stockings are held up by garter belts, we have come full circle and VLNL Kouseband has a name. VLNL Kouseband contains a set of oldstyle numbers matching the lowercase letters, and a couple of wider alternate capitals (HMNOQ) to enhance the liveliness of your designs.

Leprechaun Vomit is just a pretty way of saying Lucky Charms, which I had to use something else besides the name of a cereal anyway. Leprechaun Vomit is a ding bat of luck including images of rainbows, horseshoes, clovers, diamonds, moons, the number 7, japanese "lucky" calligraphy, The Maneki Neko (the Beckoning Cat which is a lucky symbol), and some shooting stars (make a wish). You can use these images to create Irish themed designs like St. Patrick's Day art, or you can use them for lucky purposes. Bellafonts' user license allows for commercial use, so you can make products for re-sale, including services offering graphic design. You can choose from a variety of clovers for your own version of a "Kiss me I'm Irish" T-shirt, and you can add some shooting stars and rainbows to make any design for any occasion extra special. If you are a graphic designer with any clients like a ranch, horseback riding schools, and so forth, you may like these lucky horseshoes for your library.

This unique type treatment was born after working in a mixture between a pixel based font and a retro logo. With lot of details it looks great a bigger sizes, but you can also apply it to write long sentences or even as body text! This font was chose as the official online font of our favorite band Foo Fighters some time ago, when it was just a work in progress.

This font was inspired by music from the band The Dresden Dolls.

Standie Bold is inspired by Inspired by the 90's playful cartoon & comic books. This font comes in Regular and Italic. Each letter is modified so that the distance, width, and weight can give the beauty of the alternates given. This font can be used for modern and vintage designs and also can be easily paired with some graphic elements (Illustration, Photography) this font is perfect for, Logotype, Branding, Title, and Packaging.

Start from my love to vintage motorcycle culture, i am really glad living in this era when vintage motorcycle is now being such a lifestyle. People can express their self through the motorcycle, completed with the fashion and style itself to make their characters and personal branding appear stronger. It can open the new social circle, the community, to those who have the same passion to it. Based on that situation, i try to contribute to the scene with making a typeface that brings the personality of it. So please welcome, Sparkplugs. A vintage biker style font with the strong serif style and bold body. Comes up with the sans-serif too, just in case you need a pair. Handcrafted carefully for your vintage branding, rebel fashion stuff, clothing brand, as long as they're on it, get ready to rockin' all the way!

Ogelic Typeface Serif is modern and elegant. It pairs well with san serif as pictured or stands firm as a title and brand representative for an elegant look. This Ogelic Typeface is equipped with a modern professional character that can present an elegant and attractive identity for your company for business purposes such as business cards, name tags, and uniforms as a brand enhancement. This modern Ogelic typeface is suitable to be embossed as a letter nameplate or even pasted in your office with a cutting sticker that looks elegant. This elegant Ogelic-type shape is also stunning for book covers or magazine writing. You can see all the available characters in the screenshot above, and you can try the modern & elegant Ogelic now for any design issues. Ogelic also comes with multiple languages, making it easy for any country and language use. It also comes with alternative Ligatures and stylistics to make your designs more attractive.

MN Grissee - a Sans Serif Super Family Font. This typeface has many alternatives with swashes that can make your lettering/logotype more attractive. This font is suitable for logos and various other formal forms, such as invitations, labels, logos, magazines, books, greeting/wedding cards, packaging, fashion, makeup, stationery, novels, labels, or advertising. This font is PUA encoded, which means you can access all of the glyphs and swashes with ease! 436 Glyphs 9 Opentype features 10 Ligatures, Stylistic Set and Swash 3 Widths (Condensed, Normal, Expanded) 8 Weights (Thin, Extra Light, Light, Regular, Medium, Semibold, Bold, Extrabold) 2 Styles (Regular & Italic) Support Multilingual for 89 languages We highly recommend using a program that supports the OpenType feature and the Glyphs pane like many Adobe and Corel Draw applications, so that you can view and access all variations of Glyphs. Thanks for your support of our product and using it in your project.

A classic “American” sans serif with a kink Desphalia belongs to the kind of sans serif fonts that were created in the 19th century. You could also name it “American Gothic”, a sans serif in the style of fonts like Franklin Gothic, News Gothic and similar. Above all, the high x-height characterizes this typeface style, as do the identical heights of uppercase and ascenders. However, I allowed myself a few peculiarities ;-) On the one hand, there is the gently sloping horizontal middle line on letters such as H, E, F, A and e. The M also got gently slanted sides. Some of the lower-case letters have an up- or down-stroke: a d m n p u. This "kink" on the shaft also serves to better distinguish the small l from the capital I — as can be seen clearly with the term »Illinois«. In keeping with the tradition of American typefaces, Desphalia does not have a true italic. Rather, the letters of the “Italic” have the same character forms as the normal upright variant, but in oblique — and so it is not called “Italic” but “Oblique”. Style Set 01: Another American peculiarity is the capital I with dashes above and below. It is included in the Desphalia as an alternate character form. An alternative small l with the “kink” in the ascender is also included — as is a y with the “kink” in the descender. Style Set 02: The corresponding “straight” forms a d l m n p u without the break are included as alternatives in a separate style set. Small caps are uppercase letters that are optically the same size as lowercase letters. They offer a very classy way of emphasis. Desphalia is available in the widths Condensed, Normal and Expanded, the weights include Thin, Light, Book, Bold, Black. Using the variable font, all intermediate levels can be freely selected. The figures are optionally available as tabular figures, proportional lining figures or old style figures.

Cherry is a bold and smooth display family with connecting script “Brush” and supporting thin marker caps “Sans”. In addition there is “Extras” which is a set of strokes and ornaments designed to go with the fonts. Cherry Print is the same set with rugged outlines and eroded print texture. Cherry Brush has clear and smooth letter shapes with lot’s of character. It’s great for Logo, Poster, Headlines, Packaging or any Display use. Cherry Brush is equipped with plenty of contextual alternates and ligatures that keep the connections smooth. This feature is set in Standard Ligatures and it’s on by default. Cherry Brush is designed so that you can also use it to writ ALL CAPS. For more flashy initials try Swash feature. Cherry Brush is PUA encoded so you can access extra characters in most graphic design softwares. Cherry Sans is an all caps thin marker font with two size of letters (uppercase & lowercase). Cherry Sans is clean and legible. It’s designed to work with Cherry Brush but works just fine on its own too.

A font perfect for not just one, but many projects! Introducing Oceanwide Pro, a sans that loves to be used in just about any situation! Designed with ultra clean lines and versatility in mind, Oceanwide wants to be your new favorite sans! Oceanwide’s ultra clean letters work anywhere you want to communicate orderliness and competence, and designed to build trust and rapport with your audience. Its wide proportions make it ideal for display and logo use. Oceanwide especially shines for white/bright letters on black/dark backgrounds! That’s because the inside shapes are nearly perfect circles in many weights. Here's a quick video tour of Oceanwide Pro by Dave Lawrence, including all the great things Oceanwide can be used for! We've tested Oceanwide for these industries, with stunning results!: Tech Arts Fashion & Style Business & Branding Corporations Logistics Architecture Food and many more... Oceanwide can be used for: Headers Subheadlines Logos Even body text, if tracked. Print & Screen The styles it can take are also many. It's great for: Modern/minimalist design Flat design Cut out design User Interface (UI) Technical designs In combination with text effects, even for grunge and other situations. And many others... DESIGN FEATURES Simplicity Tall x-height Hand-sloped obliques (italics) Narrow spacing Semi-wide proportions Expert kerning Well proportioned, usable lights & extra lights Large caps Great ALL CAPS MODE Uppercase punctuation Uppercase spacing with California Type Foundry’s Smart Tracking™ Advanced fraction support Proportional lining figures Thick joins Smooth curves Sturdy—great for textures and effects Variable font available Latin Pro character set for Central European languages. That's the writing for over 782 languages and transliterations worldwide! DESIGN STORY—THE FORGOTTEN SANS by Dave Lawrence, Lead Designer, California Type Foundry Adrian Frutiger was the 20th century master of sans, but I didn't realize he had made—not one—but TWO geometric sans! It wasn't until I had purchased the book “Adrian Frutiger: Typefaces”. I had hoped to someday meet Adrian Frutiger, but he passed away that very same year. Here is the story of Frutiger's forgotten sans. Back in 1968, Frutiger was approached by Pentagram to make a design for British Petroleum. They wanted a "new version of Futura". However, they wanted him to make a couple adjustments. First, they felt that Futura was "too fiddly." By this, they meant that it narrowed too much at the joins. (Joins are for example where the round and straight parts of the 'd' meet.) This is something that is necessary for small print text (to prevent ink clogging), but is not necessary at large sizes. Second, they wanted it to be entirely geometric, using the circular shape with minimal optical corrections. Unfortunately this font was not even used very consistently in the BP brand. A haphazard mix of Futura and Frutiger's BP font ensued. It was then replaced by another font design very soon after. My design is different in several ways. First, the commas and quotes are a more modern style. I tried his original commas, but these just didn’t work to 21st century eyes. Second, in his drawings, Frutiger went for a more standard u with a downstroke on the right. However, Oceanwide has a simpler u. Third, I made more optical adjustments. At the direction of his employer, Frutiger reluctantly put no font optical corrections into the letters. So I think my optical adjustments are similar to what Frutiger would have wanted. Fourth, I extended the weight into the light and extra light ranges. Fifth, the rest of the font I created according to the principles of Adrian Frutiger, but with no sources for inspiration. Here is Frutiger’s design philosophy, in his own words: “If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.” The words about the spoon were the ones I kept in my mind as I tried to make the curves ultra smooth, and the shapes ultra simple. Hopefully this font is a worthy successor to the font that inspired it. Released on the 93rd birthday of Adrian Frutiger, to celebrate the life and achievements of this amazing designer. ——————— Simplicity. Versatility. Oceanwide.

Kevlar was initially inspired by an obscure logo discovered in a 1960s radio-fan magazine. Of immediate interest was that the upper half of the typeface appeared to be a sans while the lower half appeared as a curious blend of a slab serif imbued with a script-like quality. First came Kevlar Bold in 2003, closely followed by its text weight companion Kevlar Regular. The original source of the inspiration as then revisited to develop the third in the set, Kevlar Slab, a truly individual mix of script-like fluency with the heavy weight base of a slab serif.

On occasion, one type design's influence can result in a completely different end result. Take the hand lettering found on a 1920s piece of sheet music for the song "Let Me Call You Sweetheart". The simple sans with a few Art Nouveau-inspired characters started out as the basic design of Concierge JNL, but shortly after beginning the project, the lettering took on more of an Art Deco flavor. Add to this the many rounded-edge characters that have a bit of a techno look to it and the typeface takes on many different design characteristics.

Introducing Sinadey – Cute Sans Serif Adorable Simplicity Sinadey – Cute Sans Serif is the epitome of adorable simplicity, offering a charming sans serif font with a crisp shape. Crisp Elegance What sets Sinadey apart is its crisp elegance. It’s the ideal choice when you need a cute sans serif font that still maintains sharp and well-defined characters. Playful Charm Sinadey’s playful charm adds a delightful touch to your designs, making it perfect for a wide range of creative projects. Versatile Application This font’s versatility shines through, ensuring that it can be used in various design contexts, from invitations to logos and more. In Conclusion In summary, Sinadey – Cute Sans Serif is your go-to when you desire a cute sans serif font with crisp, well-defined shapes. Its adorable simplicity, crisp elegance, and playful charm make it versatile and suitable for a diverse array of design projects, ensuring that your content remains engaging and inviting to all readers.

Font Etruria is based on a real Etruscan inscriptions and realistic accurately simulates the writing of the Etruscans. The idea of the font Etruria is to give an opportunity for anyone to touch the past of mankind! The character of the Etruscan alphabet involves the creation of a font with only uppercase letters. However, I did not limit this font by that. Etruria has not only a lowercase is different from uppercase, but an additional sets of alternative characters. In General, the main characteristic of Etruscan writing is randomness and diversity of characters. Differs from lowercase to uppercase is only the first step on the road to make randomness effect. Next to the aid of the OT features. To recreate the randomness effect, in Etruria there are several OT features (Contextual Alternates, Stylistic Alternates and Stylistic Sets), which built a script to simulate randomness. Additionally, another script creates the effect of random positioning. Together they create incredibly realistic Etruscan inscription. Thus, any of these features can be disabled at will. I also used a small line spacing, because it is characteristic of the Etruscan writing. Actually the Etruscan writings is a mirror of the writings compared with the current European alphabets. I didn't use this feature all the letters, because this would make the font difficult to perceive, but to make the font characteristic of the Etruscan style, Etruria has a few letters in mirror image. However, if for someone it may seem unusual, mirrored letters can be disabled instead of them will appear more familiar to them. Another feature of Etruscan writing is the use instead of a space dotacentered. Font Etruria has this feature, there is a OT feature Stylistic set ss03. Naturally, it also can optionally be disabled. All these features can be used together, separately, or turn it off. The main goal achieved! The text typed in Etruria, creates full impression of these Etruscan inscriptions.

Disgrunged is a distressed grunge font, as you might guess, and industrial sans-serif in feel. The Disgrunged ABCD family resembles bad printing with rubber stamps, with corners showing, along with misprinted letters, and the typeface has four versions (A, B, C, D) giving increasing amounts of chaos, jumbledness and irregularities.

Serba is a fun, unique look serif display. With a modern look, it looks perfect when paired with a conventional serif/sans serif. It can be used for mastheads, posters, business identity and just about anything else. The all-inclusive also includes the complete set: All caps Multilingual character Number Punctuation

A stylish cartoon sans reminiscent of lettering by Harvey Kurtzman on early issues of Mad, or other casual mid-century types. The three widths give full versatility for expressive, customised headlines and layouts, while the lighter weights can be used for text. Conveys an approachable, light touch with style and finesse.

Blont is a simple, minimal and techno looking sans serif font. Add it confidently to your favorite creations and let yourself be amazed by the outcome generated. Perfect for logos. and also suaitable for headlines, titles and posters. comes with alternates to make unique, you can choose the best for you.

Ukrainian type designer Melnikov Sergey created Flomic font between 2015 and 2016. Flomic is a geometric sans built from a folded lines. Most effective when used in short words or phrases at larger sizes, where the details can be appreciated.

Introducing Gavuel font with a unique, bold and wide sans serif look. The carefully crafted nodes and each line can create a luxurious look for high-level graphic branding Gavuel will be a perfect choice for labels, packages, covers, headlines, etc

Zuume Rough is a textured, bold, condensed sans display family. A sister to Zuume, this version features a rough printed texture for a more natural and raw look. The fonts can be tightly spaced and stacked for a visual punch or loosened for a little more breath. A distinct characteristic is the notched and extended ink traps meant for both function and aesthetic interest. The strong and sturdy design makes it ideal for eye-catching headlines, branding, packaging, sports, logos, and more.

Gilmer is a fresh, geometric, sans-serif font family inspired by iconic typefaces like Futura and Avant Garde. Gilmer has a big x-height value, ​geometrical letterforms, sharp edges, and very small stroke contrast as the neo-grotesk fonts from the 20th century. The typeface is versatile and can be successfully used in magazines, posters, branding, websites, etc.

Norma was my second sans serif. You can find a few details in common with Dialog, but the graphic impression of Norma is totally different.Every typeface has some characters that are the favourites. In Norma I simply love the lowercase roman a. Don't you, too, think that it is perfection itself? Norma was released in 1994.

IngrianaCasual features a hand-drawn sans-serif family with an italics that has semi-script lower-case letters. The five upright weights are relaxed and informal and the five italics styles are decorative and elegant. The family is very legible and can be be used for many purposes including brochures and advertising, though probably not for book text.

Breakdance is inspired by dance moves, the first font created with this concept is sans serif with a curved shape in one direction. Curves are made not too extreme, so that they maintain the shape balance. And now Breakdance comes in several styles and is divided into three typesface, namely script, sans and serif. Each typeface has several different styles and the total is 18 fonts.

This font is a collection of simple calligraphic ornaments suitable for invitations, gift tags, and anything that can benifit from a "spoonful of sugar" visually. The frames font uses the same calligraphic elements as PR-Swirlies-01, but has them combines in ways which form an elliptical cartouche. Many of the elements can be used in a modular way to create frames of varying length.

Jungle Giant is a quirky, hand-drawn sans and script duo. It has a playful and organic feel that works great for branding, social media, and marketing! The script includes over 35 alternatives with swashes and alternate styles. The uppercase print includes 2 styles - regular and italic so that it can match the tilt of the script or stand on its own.

Govinda is a Fun display font, this font looks funny, cute, kids, cartoon, playful, catchy, and easy to use. This font is good for logo design, Social media, Movie Titles, Books Titles, short text even long text letters, and good for your secondary text font with sans or serif. Featured: Standard Uppercase & Lowercase Numeral & Punctuation Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ Alternate & Ligature PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw. so you can use all the variations of the glyphs. Hope you enjoy our fonts!

The theme in these illustrations is the pleasure of books and reading wherever you are, at any time. This series collects illustrations of people enjoying the pleasure of reading in the most diverse places and situations, some of them frankly absurd and funny, ranging from children reading tales to a witch with her magic brewing manual. A fraction of the contained images comes from other Whimbats, but most of them are exclusive. We hope you will feel like reading and start reading a good book! These illustrations are ready to use at any size and in any application (their vectorial format ensures they can be scaled to any size with no loss of sharpness). They can be used out of the box, or easily customized in any graphics program, adding colour or texture, resizing, combining... the variety of suggested uses is huge, from small spot illustrations to full-page layouts. Use them to great effect in magazine spreads, advertisements, stationery, packaging, bulletins or poster creative designs.

The Chlorines are two unique fonts, for they look as if they have been corroded with some sort of caustic material. Could it have been chlorine? Who knows? Both fonts have a modern appeal to them and fancy up any document. And when you can pick both of 'em up for only $45 how can you resist that corrosive, yet clean appeal? Chlorine Serif is a unique font, for it looks as if it has been cleanly corroded with some sort of caustic material. Could it have been chlorine? Who knows? This font has a modern appeal to them and fancy up any document. And when you can pick it up for only $25 how can you resist that corrosive, yet clean appeal?

Paralucent Slab is an addition to the ever-popular Paralucent family. Paralucent is versatile all-purpose modern sans and slab serif design. Available in seven weights, from Thin to Heavy, with corresponding italics, it avoids some of the more eccentric calligraphic quirks of Akzidenz or Helvetica or the cool precision of Univers for an elegant, functional, yet warm design. Several core ideas inform Paralucent’s design. Prime attention has given to the negative space between characters, giving a more even “colour”, especially in text. For example, the J, L and T have shorter arms than comparable sans typefaces, while the M and W are wider. The A has a lower bar, opening up the interior counter. An unusually high lower-case x-height again helps to give a more even colour and improve legibility. Care has been taken to rationalise repeated elements like the tails on lower-case letters, or the Q and the “ear” of the g. Typographic design solutions that are consistent across all these features add more stylistic cohesion. ‘Ink traps’ are exaggerated incisions used to open up a letter's narrower internal angles, which can become clogged with ink, especially in small point sizes. Now largely redundant due to the high quality of modern print, they are still sometimes used as a stylistic quirk or design feature. Now that digital fonts are often reversed or outlined, or enlarged to enormous sizes, these can also lead to unexpected or obtrusive results. Paralucent takes these inevitable digital manipulations into account, and adds optical corrections without resort to ink traps. The family has been picked up by many UK and US publishers, featuring heavily in magazines like Loaded, Heat and TV Quick, as well as high-end coffee-table photography books and gallery websites. The addition of the Slab family adds even more options for running text and headline.

A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial-style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.