Introducing Rock Forest, a captivating decorative display font that transforms your words into a visual masterpiece. Crafted with precision and artistic flair, this typeface is a symphony of intricate details, offering a sophisticated and ornate aesthetic that commands attention. Each letter of Rock Forest is a work of art in itself, adorned with decorative elements that exude opulence and refinement. The intricate flourishes, delicate serifs, and graceful curves come together to create a harmonious balance between extravagance and legibility. The font's design is a celebration of decorative elegance, making it the perfect choice for projects that demand a touch of grandeur.

Ned Std. is part of a series of typographic experiments from the young Swiss designer Michael Parson. Using a wide, horizontal hexagonal grid, Parson created the system of letters that make up this font. Text set in Ned Regular takes on a modular, honeycomb-like appearance. For an interesting effect, try overlapping individual letters, or use a few letters together as elements in a logo. A great companion face to Ned Std. is Linotype's Hexatype Bold. Both Ned Std. and Hexatype Bold have been included in the Take Type 5 collection, along with eight further constructions from Parson."

Hexatype is part of a series of typographic experiments from the young Swiss designer Michael Parson. In this font, Parson has created an intriguing system of lines that form into letters, all based off of a hexagonal grid. Text set in Hexatype takes on an interesting honeycomb-like appearance. For a different effect, try overlapping individual letters, or use a few of Hexatype's letters together as elements in a logo. A good companion to Hexatype is Linotype's Ned Std. These two fonts, as well as eight more experimental designs by Parson, are included in the Take Type 5 collection."

Raindrop is a fun and flirty typeface that pulls inspiration from editorial illustration. Each letter was carefully crafted to feel hand made and give the appearance of custom lettering. Through a variety of stylistic alternates and pairings, Raindrop is the perfect typeface choice for projects that aim for a one-of-a-kind feel when hiring a lettering artist isn't an option. Raindrop is made up of three separate styles being serif, sans, and script. The ability to pair styles together will add texture and personality to your design, leaving the viewer wondering: lettering or type?

Calypso I (Italian) draws its inspiration from type founders' plentiful show-off-letters, which were typical on title pages and lithographs in the early 19th century. It borrows luscious details from these but inherits a stiff modern backbone from its parent, Calypso E (Egyptian). Within the Calypso type family all fonts share the same dimensions and work together consistently. Calypso I supports many languages and includes, for example, four sets of basic numerals, circled numbers, alternative characters, case sensitive forms and dingbats. Give it a go on drop caps and headlines or even set short paragraphs with it. It loves colour and effects.

Krooner is a serif display typeface that seeks sophistication through elegance. With a compressed style and wide circular figures, it stands out as a typeface for short titles, its italic version has a high level of readability for long texts without losing its style in small sizes. The characters are created with a great level of detail that can be appreciated in its greatest splendor in large sizes. It has more than 600 characters and ligatures that together with its rational, humanist and contemporary serif features make it very versatile for a large number of applications.

»QUINCY« started as an art project. I was stitching roughly cutout letters together on a piece of wooden board, but I didn’t like the result! So I ended up with a font in three cutout styles. I thought it was so unusual and really beautifully ugly, that I finished it, adding flashes here and there. Now I am offering this absolutely unusual font as a packet of three for you to enjoy. Have at least as much fun working with it as I had designing the packet. The font is great for packaging or posters, or whatever comes to your imaginations.

Atomette is a bouncy sans that is friendly without being flippant, warm yet still stylish. The upper case and lower case options provide letters with less or more animation. Five weights plus an inline provide a neat mini-family to cover all your requirements. Suitable for snack packaging, comic books, toys, celebratory banners, book covers and games. Contains two or three options for each letter, including automatically-substituting letter-pairs to prevent repetition, plus an alternate set of numbers in circles. These can be chosen from the Glyphs palette or toggled on and off in the Opentype panel.

Although traditional Heiti typefaces may not be as lively as Songti, the modesty of M Hei makes is enduring and stand out from other similar typefaces. M Hei’s design is based on the hallmarks of traditional Heiti typefaces: it has little to no thick-thin contrast in strokes and has square cut terminals. Its dots (點), ticks (剔) and downstrokes (撇、捺) are subtly curved and longer than usual; all stems (豎) and crossbars (橫) remain simple and clear; and hooks (勾) appear rounded. Together they make a harmonious form which is clean but pure, classy but contemporary.

Staple is a Display Font. Each letter and number is made up of a clever arrangement of staples. Together, they retain the simplicity and beauty of a perfectly folded stapler pin. This creates a font that provides very good readability, solid shape and simple elegance that makes it perfect for use as a display font. To add elegance to the font, the letters and numerals are designed to retain the pin identity across all characters. Care has been taken so that the pins do not overlap. Nor are the pins bent or twisted into unnatural shapes to create the characters.

Habano is an eleganty flowing bold script with some very surprising traits. Taking its roots in both the art deco style and the kind of lettering used for pop culture, its minuscules are classy yet obedient, and its majuscules and figures are playfully round and memorable. This contrast in character between cases makes for an appealing display face that can turn simple words into images that are hard to forget. Once again, the unique lettering talent of Angel Koziupa makes itself evident through an alphabet that leaves the memory of its soft touch for long after it is initially perceived.

Introducing you "Wild Heart", our new lovely script font. Featuring handwritten, refined flows, "Wild Heart" includes beautiful uppercase and lowercase letters, numerals, punctuation, and adorable heart swashes. Repeating every inch of it the ending heart swash is a mirrored replica of the beginning heart swash. Also, there is a connecting heart swash which serves to bind two words or letters together. The font characters are thick enough to fit perfectly for all types of printing techniques, especially Cricut, Silhouette, etc. "Wild Heart" can add a charming touch to your branding design, wedding invites, cards, monograms, and so many other projects.

M Comic is a humanistic script design characterised by its modern, stiff, free and blocky construction. M Comic incorporates free and irregular characteristics of M Cute. Crossbars (橫) and stems (豎) are straight and slightly slanted. Entry and finial points of strokes are squarish and parallel without flare. Contrast of stroke is low, together with its bold stems (豎), making it suitable for large display text to catch attention. The result is a loosely coupled line of text of free, stiff and blocky glyphs. It is best for casual and humanistic display, illustrations, set upright, non-condensed.

Poster Brush is a hand drawn font pair with lots of character. Poster Brush is packed with OpenType features - Contextual Alternates changes prevents identical double letters from being next to each other. With Stylistic Alternates you can manually change the letters. When you turn on Discretionary Ligatures you’ll get interlocking ligatures when typing with caps. Poster Brush Script is equipped with Standard Ligatures and Contextual Alternates to keep the flow smooth. It also has Swash alternates for certain letters. Poster Brush & Poster Brush Script work great together or as themselves. For the best price purchase the whole family.

Umberland Slab is an attractive family available in 3 different weights with italics. There’s a particular emphasis on simple geometric shapes and the way they interact with tall vertical strokes. Smooth curves and sharp angles blend together in a pleasing symmetry. Stroke widths are given variable degrees of contrast but serifs are consistent and heavy handed. Spacing is on the tight side with some lowercase pairs quite snug against each other. Umberland Slab would work well in small blocks of text, corporate logos, menus, or signage. This family is equipped with European accents/diacritics for international support, fractions, alternates, and ligatures.

My handwriting with a speedmarker turned into a font - well, not really, to be honest! Personally I did do all the writing of letters, but in order for the letters to fit perfectly together, I manipulated them - just a tad! But the result is a hasty set of letters! When I say I wrote all the letters, I mean it literally!!! All letters are unique, meaning all the accented characters are unique! On top of that, Laxory comes with ligatures for both double lowercase letters and numbers! You will need to use OpenType supporting applications to use the autoligatures.

Pretty September is the perfect font for all your fun designs. The main font file is equipped with ordinary characters (A-Z, a-z, 0-9, ligature), as well as more than 300+ glyphs to support most Latin-based languages. Everything is made with the same brush, and everything is the same size as Pretty September, so you can be sure they will work well together! It is suitable for you to use in making t-shirt design, quote, label, packaging, logo type, or long writing. Because we have compiled kerning and matrices that are tailored to your needs.

Linotype Really, designed by Gary Munch, is a typeface family of six weights with italics and small capitals that offers a broad palette of expressions to draw from, sensibly light to brightly stentorian. The moderate-to-strong contrast of the vertical to horizontal strokes recalls the Transitional and Modern styles of Baskerville and Bodoni, and the subtly obliqued axis of the stoke weight recalls the old-style faces of Caslon. A strong belt of sturdy serifs completes the Realist sensibility of a clear, readable, no-nonsense text face whose clean details offer the designer a high-impact display face.

GreenCherry typeface is for regular texts. I have designed every glyph with kept perfection in mind. I also retained symmetry throughout all glyphs. They look very premium when placed together. The typeface has 3 fonts - Thin, Normal & Bold. Every font has 210 glyphs and supports Western European languages. It has essential OpenType features like Kerning and Hinting. Hence you can use it wherever you want. It works very well with print media and web media as well. This typeface is suitable for Websites, Apps, Blogs, Book Publication, Stationery, Signage, and other Printing media. I am sure you will enjoy this typeface.

Showcase, the new typeface of Daniel Hernandez and Paula Nazal is a handmade font consisting of a set of types that are composed of four styles, one script, one sans, a slab, sans mini and finally a set of ornaments and dingbats, all made to work together in the same language. It’s inspired by a pen that writes different typefaces and ornaments, and casually reaches into a harmonious family. Showcase is very easy to use and allows great versatility, can be used both in a magazine as a restaurant, through windows, cafes, and really anyway you can think of! Photography by Mauro Andrés

"Chibi Chubby" is a thick and realistic display font that mimics handwritten characters often associated with kids' styles. Fonts like this generally feature chubby, rounded, and playful letterforms, resembling the handwriting of a child. The thick strokes and rounded shapes contribute to its friendly and approachable appearance. This font could be an excellent choice for various projects targeting children, such as book covers, posters, invitations, or any design requiring a playful and charming typographic style. Its resemblance to children's handwriting adds a personalized and relatable touch to the text, making it appealing for kids-themed designs.

M Comic is a humanistic script design characterised by its modern, stiff, free and blocky construction. M Comic incorporates free and irregular characteristics of M Cute. Crossbars (橫) and stems (豎) are straight and slightly slanted. Entry and finial points of strokes are squarish and parallel without flare. Contrast of stroke is low, together with its bold stems (豎), making it suitable for large display text to catch attention. The result is a loosely coupled line of text of free, stiff and blocky glyphs. It is best for casual and humanistic display, illustrations, set upright, non-condensed.

British designer Jeremy Tankard began Blue Island in 1996 with the idea of creating a completely ligature-based roman typeface, an original but complex task that took years to realize. Individually, Blue Island's letters can appear a bit dismembered, but when set together, they are clearly transformed into words which fall in waves down the page. Successfully balancing readability with intriguing decorative forms, Blue Island is especially effective for titling. As for its romantic name, Blue Island is the title of a poem, also by Tankard, which evokes notions of freedom, escape, intrigue, and the undulating beauty of the sea.

Pardesi font is named after a song from Raja Hindustani, a 1996 Bollywood movie directed by Dharmesh Darshan. The lead roles were played by Aamir Khan and Karisma Kapoor. Together they sing: 'Pardesi, pardesi, jaana nahi', meaning so much as: 'Foreigner, foreigner, don't go'. I remember this song very well, as I was backpacking through India and Nepal at the time and it was played over and over again on all long distance buses I took. Pardesi font is a fat, rounded, marker-pen font, ideal for books and posters. It comes with extensive language support.

Wild love is an amazing collection of fonts that has everything you font lovers dream of. This beautiful collection comes with two fonts that pair perfectly together that will make designing Instagram quotes, websites & invitations so much easier and fun. WHAT’S INCLUDED WILD LOVE SCRIPT (OTF) A lovely script font that includes 67 ligatures with letter combos that give you that gorgeous hand-lettered look. This font also includes 52 alternate start & end swashes for all of the lowercase characters. WILD LOVE SANS (OTF) This is an all caps font that pairs perfectly with the script font

Quirky Kurlz is a cute, curly, vintage font. It's light hearted and funny, rounded and retro. Rounded characters, curly loops and undulating baseline work together to give a lively, look-at-me impression. Use Quirky Kurlz for branding, packaging, girls stuff, kids fashion, greeting cards, party invitations, retro postcards and advertising. Quirky Kurlz has all the features usually included in a fully professional font. Language support includes all European character sets, Greek symbols and all punctuation. Quirky Kurlz makes use of OpenType features to avoid the mechanical look caused by two identical characters side by side.

Benefits font – a stylish OpenType rich serif with letters that seem to dance and twist harmoniously together – to form unique & elegant typography designs. A large selection of interwoven Opentype ligatures and alternates, means ample selection and variety in your finished look. To access these OpenType features, you will need Opentype capable software such as : Word, Textedit, Photoshop, Sketch, Pages, Keynote, Numbers, iBooks Author, QuarkXPress, Indesign and Illustrator. A wide range of useful glyphs are included – see preview image of all glyphs. Benefits includes: All uppercase & lowercase letters All numbers 0-9 & Punctuation Ligatures & Alternates Symbols Multiligual Letters

This slinky number will seduce you with its linking letters and special ligatures. Brimley's strokes are tight and sharp, and its characters are tied together with slender, whispy hooks. Although its elegance is timeless, this is a style that typifies lettering of last century's late '50s and early '60s. Chank Co. intern Tim Drabandt created Brimley with inspiration from antique type books. He named the font after Wilford Brimley. You know... the chubby old guy who tells you to check your blood sugar and eat your Grape Nuts and Quaker Oats. Haven't you ever seen Cocoon?

Layering of individual styles forms the basis for the sans typeface Clown. The font family comprises 18 various styles that precisely fit together. Simply cover one style over another to create over 150 original typefaces to freshen up your work. Clown is a striking headline font that would work well for a retro-style café, bar or club and evokes the style of a Wild West saloon. A similarly decorated typeface was popular for decorating posters and advertisements in the early 19th century. The font family contains uppercase letters and diacritics for most Latin languages, figures, arrows and currency symbols.

Was God an Ancient Astronaut? Are crop circles signposts for UFOs? Are we or are we not alone? Do you Want To Believe? We have No Idea. Nevertheless, we've put together a rather attractive little typeface -- by the name of Aztech -- which will undoubtedly add fuel to speculation vis-a-vis the existence (or non-existence) of Extra Terrestrial Intelligence. Yes, in our ongoing quest to spread enlightenment and dispel anxiety throughout the universe, we've created a font which will allow you to enjoy the concept of Alien Intervention without the embarrassment and discomfort of anal probing. Tell your friends.

Bahn is heavily inspired by the sturdiness in the simplicity of the Autobahn together with the German highway typeface DIN 1451. Designed with straight-forward concept, clean and simple, direct and comprehensible. Nevertheless, Bahn still mange to insert the friendliness touch to the character which makes it easy to use and well-suited with other typefaces, letters or in various styles and possibilities of layouts that may occurred in the future. Bahn comes with 9 weights from the thinnest to the heaviest possible, accompanied with Italics for extensive usage. Not satisfied? Bahn also comes with Variables that will sure suited your needs.

Each character of Dog Eared began its life as a half-inch wide strip of paper, folded and Scotch-taped into formation, and then scanned and recreated digitally. Dog Eared is distinguished from other folded paper style typefaces by its robustness and versatility: each numeral and upper- and lowercase letter has a stylistic alternate. Dog Eared Striped is a traditional single color font, while Dog Eared Solid is a chromatic variant that can be used for a two-toned effect. Layer and multiply Dog Eared Striped and Dog Eared Solid together to achieve even more color variety.

Koufiya is designed by Nadine Chahine in 2003 as part of her MA project at the University of Reading, UK and later released by Linotype in 2007. It is the first typeface to include a matching Arabic and Latin designed by the same designer at the same time with the intention of creating a harmonious balance between the two scripts. The Arabic part is based on the Early Kufi style popular in the 7th to 10th century AD. It is characterized by a strong horizontal baseline, horizontal stacking order, clear and open counters, and a general open feeling. Though based on the earliest styles on Arabic manuscript, the design paradoxically appears quite modern and fresh. The Latin part of Koufiya recalls a Dutch influence in its shallow top arches and rather squarish proportions. Both Arabic and Latin parts have been carefully designed to maintain the same optical size, weight, and rhythm. However, no sacrifices were made to make them appear closer to each other. They are designed so that they work well together on the printed page, and to make sure that the two scripts are harmonious when they are mixed together even if within the same paragraph. The font includes support for Arabic, Persian, and Urdu. It also includes proportional and tabular numerals for the supported languages.

Slab-like sibling Why stop at sans? Rather than leave FS Silas Sans as an only child, the team wanted to extend the family, and create a complete system for brands and editorial. Unsure what the result would be, the team started experimenting with a slab serif version. ‘We didn’t know how it would turn out, but we really liked it and wanted to take it further. A fresh angle ‘We stuck with the angular theme of the sans by drawing angled slab serifs,’ says Phil Garnham, ‘as opposed to the square serifs that slab fonts usually have. That created an inner dynamism in words and sentences on the page, and a very distinctive, crafted character, like a Victorian soul in a contemporary body.’ These crafted touches include details such as the angled ascenders on the ‘i’ and ‘l’, while characters such as the ‘y’, with its abruptly-ending descender, add a mark of distinction. A perfect pair Silas Slab, like its sibling, offers a clear-cut range of five weights, from the elegant Thin to the monumental ExtraBold. Put it together with Silas Sans and you have the full complement, capable of performing the full range of tasks, above the line and below, in headlines, body copy and logotypes, B2B and B2C. Keep them together; they don’t like it when they’re apart.

Introducing Mistress Benedict Font Duo - a pair of hand brushed fonts attentively designed to work together, helping to produce beautiful typography! This pack of two fonts works so well together and can be used for so many projects, from food packaging to a simple quote that you upload to Instagram. Use them on your t-shirts, mugs, cushions, handmade card designs, anything you like! What do you get? Benedict Font has a neat, handwritten style to it and it's tall ascenders gives that added elegance. With it also being hand brushed Benedict is perfect for all hand lettering typographic designs and works well for short advertising headlines and sub-headers. Benedict has a full set of uppercase and lowercase alternates giving you a different style - it's like two fonts in one! Mistress Benedict Brush includes ligatures, discretionary ligatures and a full set of alternate characters. It also has international character support. Mistress Benedict Caps was hand brushed with the same brush pen and is the perfect companion for Benedict. It's an all caps font where the alternates are actually the lowercase letters. It looks gorgeous on it's own too! Like the brush version, Mistress Benedict also supports international languages. Well, there it is! I really hope that you enjoy using this font duo and please ask if you have any questions. Jo

An upright typeface family developed to meet the demand for letters to produce pupil material for handwriting as well as for reading. Upright letters with extended ascenders and descenders are ideal on screen. They facilitate word recognition. The exit strokes link words together visually, and in handwriting they lead to spontaneous joins along the baseline leading logically to a joined-up hand. Teachers can print desk strips, charts of letter families and alphabet friezes, as well as consistent material across the curriculum. Together these typefaces provide a valuable resource for special needs teachers. When starting point and stroke direction has been learned, the arrow font (Tracker B) can be dropped and the simpler Tracker font used. Tracker B font, with its direction arrows helps pupils to start in the correct place. Motor movements can be refined by keeping inside the line. When starting and direction is no problem, the arrow can be dropped and the plain Tracker font used. When starting point and stroke direction have been learned, the arrow font (Dotted B) can be dropped and the simpler Dotted font used. Free to download resources How to access Stylistic Sets of alternative letters in these fonts Purchasers of this font package may use their Order Number to receive a free Copybook PDF by Rosemary Sassoon recommended for effective teaching

Hops And Barley - a Vintage Font Collection. Hops And Barley includes following: • 6 fonts - a textured and clean version of each • Catchwords, textured and clean version • Ornaments, textured and clean version Hops And Barleys’ core is four font styles. Fonts are designed in the same proportions and they have the same soft edges so that they work great together. Here’s a short introduction to the fonts • Hops And Barley 1 -A Connected Script with Contextual, Swash, Stylistic and Titling Alternates • Hops And Barley 1b -A Bold version of Script • Hops And Barley 2 -A Serif vernacular Swash, Stylistic and Titling Alternates • Hops And Barley 3 -A sturdy Sans Serif with a wide character. • Hops And Barley 3b -A Bold version of Sans Serif • Hops And Barley 4 -A Condensed Sans Serif • Hops And Barley 5 -A set of 61 Catchwords • Hops And Barley 6 -A set of 71 Pictograms Hops and Barley fonts have rugged outline and eroded texture inside the letters. Hops And Barley C stands for Clean - they are an identical set of the styles but they come with straight and clean outlines and softened edges. Hops and Barley fonts work great together or on their own. They’re a fantastic choice for any display use and when paired they can cover the whole display part in any project from website to packaging and from poster to logo.

Banana Yeti is a brush script typeface with a condensed vertical slant, inspired by a handmade sample drawn by the calligrapher Ross Frederic George and depicted in Speedball 1947 Textbook Manual. Banana Yeti has a vintage brush script look, perfect for food packaging, display and logo design and period advertising. The original design has been completely reworked and extended by the Zetafonts Masterclass 2016 Team to provide three lighter weights, and a monoline variant, as well as to produce an extended character set with open type support for ligatures, alternates, European languages and ending swashes. Banana Yeti covers over 40 languages that use the Latin alphabet, with a full range of accents and diacritics. It comes in four weights plus a special monoline weight. Banana Yeti makes full use of Open Type ligatures to provide swashes, arching letters and a wide array of ligature characters for a more handmade, natural look. Swashes can be accessed through glyph palette or by typing one to six underscores after the letter. Typing an underscore before a phrase creates arching text; close arch with another underscore. Variant ampersands can be accessed through glyph palette or by typing multiple ampersand characters. Take care: open type features are developed using open type technology, fully compatible with Adobe software and major design softwares and OS, but not supported by every software. Check before buying!

Dean Martin starred in four movies as Matt Helm, the titular character in a series of spy novels by Donald Hamilton. Martin’s version of the government counter-agent followed his TV persona – a fun-loving ladies man who (in this case) just happened to be a spy. The movie poster for 1966’s “The Silencers” has its title hand lettered in an extra bold sans serif stencil style. This is now available as Spy Stencil JNL in both regular and oblique versions.

Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.