Our eye is able to join missing parts of worn letters back into undisturbed shapes. We tend to see things better than they really are. Thanks to this ability we ignore faults of those close to us as we can’t accept the fact that every once in a while we convene with an impaired entity. Typography is merely a man’s invention, hence imperfection and transience, albeit overlooked, are its key features. This typeface is based on worn-out letterings on tombstones in the St. Croce basilica in Florence. For hundreds of years, microscopic particles of marble are being taken away on the soles of visitors: the embossed figures become fossilised white clouds, fragments of inscriptions are nearing the limits of legibility. First missing are thin joins and serifs, then the main strokes finally slowly diminish into nothingness over time. Unlike an archaeologist, for whom even completely featureless stele is valuable, the typographer must capture the proper moment of wear, when the type is not too “new” but also not too much decimated. Such typeface is usable for catalogue jackets, invitations and posters. Calligraphy is a natural human trait. To write is to create characters of reasonable beauty and content, according to the nature of the writer. A natural characteristic of architecture is to create an aesthetic message very similar to the alphabet. A doric column, the gabled roof, the circle of the well plan: these are the basic shapes from which all text typeface is derived.

ITC Avant Garde Gothic¿ was designed by Herb Lubalin and Tom Carnase in 1970. They based it on Lubalin¿s logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. ITC Avant Garde is a geometric sans serif; meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. The early versions of ITC Avant Garde became well-known for their many unique alternates and ligatures that still conjure up the typographic aura of the 1970s. These fonts contain the basic alphabets (without the old unusual ligatures). Still strong and modern looking, ITC Avant Garde has become a solid staple in the repertoire of today's graphic designer. The large, open counters and tall x-heights seem friendly, and help to make this family work well for short texts and headlines. The condensed weights were drawn by Ed Benguiat in 1974, and the obliques were designed by Andr¿ G¿rtler, Erich Gschwind and Christian Mengelt in 1977. ITC Avant Garde¿ Mono is a monospaced version done by Ned Bunnel in 1983.

A Renaissance style typeface in 4 series Le Monde Livre Classic works beautifully on text and titling settings. Designed as an extension of Le Monde Livre, this family distinguishes itself by its historical forms and by its numerous stylistic effects. Le Monde Livre Classic’s italics follow the models of the Renaissance and feature italic capital and lowercase swashes. Le Monde Livre Classic works beautifully for book typography, magazine settings from text to display. Le Monde Livre Classic revisited Type Directors Club .44 1998 European Design Awards 1998

数多くの新聞社で使われてきた伝統ある「岩田新聞呉竹体」を再現した「イワタ新聞ゴシック体」と、かなを現代風にアレンジした「イワタ新聞ゴシック体新がな」があります。

数多くの新聞社で使われてきた伝統ある「岩田新聞明朝体」を再現した「イワタ新聞明朝体」と、かなを現代風にアレンジした「イワタ新聞明朝体新がな」があります。

ITC Out of the Fridge is the work of German designer Jochen Schuss. Its forms look as though they were scratched on rough paper with a pen. ITC Out of the Fridge is, in the designer's own words, fresh and cool", and works well where something modern yet "proper" is desired."