Roswell was designed by Jim Parkinson, who acknowledges the 'spacey' ancestry of its name. Yes, Roswell, New Mexico. There was a big anniversary of 'the incident' in the news while I was designing in Roswell. "The incident" is of course the alleged UFO crash in Roswell. "I thought the name was acceptable as a serious font name, while, on another level, having a strangely humorous edge," says Parkinson. Roswell looks great in large sizes on a poster or in a magazine layout. It started out as "a variation on American gothic forms like Railroad Gothic", says the designer, but Roswell is an original design with eccentricities of its own."

ITC Fontoon was designed by Steve Zafarana of the Galápagos Design Group in 1995. Along with ITC Fontoonies and ITC Gargoonies from the same designers, it is the perfect text font for cartoons and comics. Slight irregularities in stroke contrast and basic forms distinguish ITC Fontoon and make it look like printed handwriting. It has an individual and consciously naive character and its high x-height makes it legible even in smaller point sizes. ITC Fontoon is best used for short texts and headlines.

Originally designed by Morris Fuller Benton for ATF in 1927, Sol Hess added a lower case in 1929. Hess also drew Broadway Engraved in 1928 for Lanston Monotype. Broadway has become somewhat of a classic icon as an "Art Deco" typeface.

Some words from the designer... The bold, playful element is everything in ITC Surfboard. West coast designer Teri Kahan was inspired by California's surfing lifestyle, and the letters of this alphabet dance along the writing line. The vitality of ITC Surfboard comes from the tension between its very free shapes and the precise edges and angles that create them. This all-capital font has deliberately tight spacing and works best in large sizes. Also included are fun, abstract surf/sail graphics.

Autobahn is a robust masculine sans of near monoline thickness and angular characteristics. Autobahn Std has a full Latin 1 character set but no CE, Cyrillic or Opentype features. For the extended character set and Opentype features, see Autobahn Pro.

ITC Dartangnon is a work of English designer Nick Cooke and began with the thought, It's a long shot but it might just work as a font." It started as a doodle with a chunky pencil. "So many script fonts look too stylized so I thought I'd try to produce one that looks more like handwriting." He scanned the doodles and used Fontographer to draw a set of monoline letters. "Working quickly I soon drew the whole alphabet, and without being too pedantic about the characters joining exactly, I arrived at this script." ITC Dartangnon is an energetic font which remains legible even in small point sizes. And, Cooke adds, "It is supposed to be used as upper and lowercase only, NEVER just caps.""

Zosimo is a neo-grotesque typeface created by designer Ron Gilad (Delicious Type) in cooperation with renowned typographer Oded Ezer based on his ubiquitous Alchemist typeface. Carefully drawn curves, robust shapes and a range of OpenType features make Zosimo a great choice for designing logotypes, signage, titling, texts and more. Zosimo now comes in three families: Standard (full Latin support), Cyrillic (basic Latin and Cyrillic) and Pro (all included). Totalling in 9 weights, roman and italic, Zosimo can accommodate all your type-related design needs in one big happy family.

ITC Stoclet is the work of British designer Phill Grimshaw, an offshoot of the research and experimentation which led to the development of ITC Rennie Mackintosh. It is a condensed, angular typeface, and its sharp angles, swooping curves and long forms are reminiscent of Art Nouveau. The font includes a number of alternative characters which enhance its flexibility. ITC Stoclet is ideal for large, ornamental designs as well as short blocks of text.

Timothy Donaldson creates letterforms anywhere using anything: he is just as happy making letters with pens and brushes, many of which he makes himself. Applying his personal commitment to the beauty of hand-drawn letterforms to modern type design methods has ensured that his fonts frequently reveal the presence of a joyful creativity behind the design. Airstreams alphabet is composed of consciously irregular handwriting characters and the overall tone is set by the emphasized vertical strokes. The erratic Airstream with its cheerful, unconventional character is intended for shorter texts and headlines and should be used in point sizes 10 and larger.

Looking for something new for setting powerful headlines? Need a font that can create logos with ease? How about something masculine, a design with authority and panache? Then ITC’s newest typeface, ITC Sportbet™, may be the perfect choice. ITC Sportbet is a design that should be set tight, creating an arresting graphic image as well as words. Although a capital-only typeface, it benefits from a large suite of alternate characters that enable individual words and headlines to be customized with a distinctive personality. In addition to the obvious power of ITC Sportbet’s square-jawed character shapes, it’s fun to use. Exchange one or two letters with their alternative designs and a brand new headline or logo appears. ITC Sportbet was designed by Dane Wilson, the principal of the London-based design firm of Dane Design. Although this is his first commercial typeface design, Wilson has ample experience creating logos and custom typefaces for corporate branding. In fact, Sportbet grew out of such a project. “The idea initially came from wanting to provide a client with a stylish, modern and graphically impactful corporate identity logo font,” recalls Wilson. “Although the first sketches looked promising as a typeface, because of time and budget constraints, developing an entire alphabet would be overambitious.” Not to be deterred, Wilson continued to work on the design when time permitted. He eventually completed the font and started final application tests. The results looked good to Wilson, but he felt that the design was missing something. “I hit upon the idea of breaking out the left side of all the closed counters,” Wilson wrote about the design. “This simple device gave Sportbet the kick it needed.” Although one weight and a capital-only typeface, Wilson’s ITC Sportbet should prove to be a powerful and versatile communicator.

Tomi Haaparanta got the idea for the Tyke typeface family after using Cooper Black for a design project. He liked Cooper's chubby design, but longed for a wider range of weights. “I wanted a typeface that was cuddly and friendly,” recalls Haaparanta, “but also one that was readable at text sizes.” He started tinkering with the idea, and Tyke began to emerge. Even though Haaparanta knew his boldest weight would equal the heft of Cooper Black, he began drawing the Tyke family with the medium. His goal was to refine the characteristics of the design at this moderate weight, and then build on it to create the light and bold extremes. Haaparanta got the spark to design type in 1990, when he attended a workshop held by Phil Baines at the National College of Art and Design in Dublin. “I've been working and playing with type ever since,” Haaparanta recalls. He released his first commercial font in 1996, while working as an Art Director in Helsinki. After about two dozen more releases, he founded his own type studio, Suomi Type Foundry, early in 2004. At five weights plus corresponding italics, Tyke easily fulfills Haaparanta's goal of creating a wide range of distinctive, completely usable designs. The light through bold weights perform well at both large and small sizes, while the Black is an outstanding alternative to Cooper for display copy.

ITC Juice is the work of American designer David Sagorski and shows a clear influence of cartoon graphics of the 1960s and 70s. The typeface has a number of unique letter forms as well as an extensive set of alternate characters. The creative, humorous ITC Juice hides a subtle sophistication beneath its funky exterior.

In Northern Sumatra, the crystal clear waters of Lake Toba lap gently against the surrounding mountains. In the middle of the lake sits the island of Samosir, for centuries the secluded home of the Batak people. Visitors arrive by ferry into the tiny town of Tuk Tuk, escaping the heat and humidity of the Sumatran jungle. Throughout the village, restaurants and guest houses are adorned with hand-painted signs in bright colors. Perhaps due to Sumatra's long history of European colonization, the letterforms are reminiscent of those used for posters and handbills in America and Europe at the end of the 19th century, but with a distinctly Southeast Asian flavor. Charles Nix, intrigued by the combination of Victorian fancy and Batak arabesque, photographed, sketched and translated the letterforms into a design that is now ITC Batak. Named for the proud ancestors of Samosir's inhabitants, it is a bold condensed letter with hexagonal serifs - a sort of properly dressed grotesque. Batak is available in either Condensed or Condensed Bold.

Its inspiration comes from the types without serifs, with features ranging from architecture to modernist design products. With generous shapes and counterforms, the type becomes showy wherever it is, masterfully fulfilling the purpose for which it was designed. Initially designed for a signaling project in the Brazilian city of Jaraguá do Sul, Santa Catarina, the STP Display was expanded to include the largest number of characters in the Latin alphabet. This helps to find solutions in cases where a large number of languages to communicate something is needed, such as to inform a specific place for a tourist or also a direction to follow for an employee in a company. The STP Display is a modular feature, developed with rounded corners and a design based on geometric elements, ideal for use in large sizes. Forms and counterforms, its main characteristics, bring prominence to any signaling project. The STP Display also has another version, the STP Stencil, and in addition to wayfinding projects, both can be used in architectural projects, advertising, packaging, posters, and others. With a complete Latin alphabet, STP Display covers over 90% of the supported languages, covering the whole American continent, East and West Europe and most of the countries of Africa, Asia and Oceania.

I fell in love at the age of twelve in Wales, recalls Bernard Philpot. "My father brought me to a small graveyard in the Welsh hills to show me two headstones carved by the great Eric Gill. I instantly fell in love with the beauty of the carving and the perfection of the letterforms. I still go back to marvel at these works of art." However, the ITC Bolthole™ design, Philpot's first commercial typographic endeavor, is quite unlike the works of Eric Gill that first captured his heart. Bolthole is a craggy sans serif with a definite grumpy attitude. It's not terribly legible, and, if more than a few words are set in the design, it's not very readable. To round out its cranky personality, Bolthole does not like to be set in small sizes. Like Cheez Whiz® and bullfights, you either love or hate this typeface. But whichever emotion dominates, there is no denying that Bolthole has a personality to be reckoned with - one with ample magnetism to ensure reader attraction. If used to set brief blocks of display copy, the typeface makes a powerful statement. Bolthole was originally designed to complement a whimsical ad for the Royal Society for the Prevention of Cruelty to Animals. As Philpot recalls, "although the ad didn't win any awards, the type attracted some very positive comments for its original look and feel." Philpot studied graphic design and typography at the London School of Printing, and soon after graduation found himself working in a large advertising agency in London. According to Philpot, "After designing type for everything from packaging to ads, I thought it time to convert one of my designs into a complete font - and Bolthole was born." ITC Bolthole could very well be the Shrek™ of typeface design - which might not be such a bad thing."

Pelle Piano is the stage name for Per Ellstrom, a musician in Stockholm with an interest in irregular and informal lettering. ITC Coolman was inspired by lettering styles of the 1950s. “I have a passion for old '50s type lettering,” says Piano, “as seen on posters from B-movies and pocketbooks and cartoons.” Although ITC Coolman is not a script face, its caps work best with the lowercase, rather than together. The funky, bouncy look of Coolman cries out for beach movies.

Although ITC Styleboy has a retro feel, it isn't based on any earlier typeface. As far as inspiration goes," says designer Chester Wajda, "I'd have to say comic strips of the '20s and '30s, and silent-film marquee lettering from the '20s - with a hint of a Chinese brush?" He originally created the typeface for a children's book he was working on. "I wanted it to be fun, but still somewhat formal in its underlying structure," he says. "It's largely based on right and 45-degree angles, with slight tucks inward on the stems and bowls, and a few flourishes here and there." Styleboy's top-heavy look is most noticeable in the caps, but it's exaggerated too in the "8" and the lowercase "g." Styleboy is Wajda's first typeface design."

Frederic Goudy designed Californian as a private commission for the University of California at Berkeley in 1939. The first Commercial release was by Lanston Monotype in 1958.

ITC Florinda was designed by Luis Siquot in 1997 and consists exclusively of capital letters. The basic forms were influenced by old favorites like Franklin Gothic, but Siquot ornamented the classic forms with symmetrical knobs which look like pieces of lead left over after pouring the forms. This gives the figures a playful, constructed look. When used in a text, the horizontal lines seem to come together to draw a fine line through the middle of the lines of text, giving it an ornamented character. ITC Florinda should be used exclusively for headlines or display.

PHOENICA is a contemporary humanistic typeface family suitable for traditional high-resolution print purposes, office application and multi-media use. Of the creation formed the basis an idea which was developed for the first time by Lucian Bernhard approx in 1930 with the Berhard Gotic and was taken up in the last time by different written creators repeatedly: the repeated elimination anyway (in comparison to a Antiqua, e.g. Garamond) already very much diminished form Grotesque (as for example Helvetica) by systematic leaving out of the serifs. The horizontal direction of the writing is thereby stressed remarkably by which so-called »Rail effect« originates. The eyes can grasp the line to be read very well what is ordinarily left to a Serif-stressed font. By this desired effect is suited PHOENICA also for big text amounts. In numerous test runs Stems and tracking was compared to experienced fonts and was adapted. The experienced was taken over without renouncing, nevertheless, the modern and independent character PHOENICA. PHOENICA offers to you as a welcome alternative to the contemporary humanistic Sansserif. It is a very adaptable family for text and Corporate design uses. Several companies have discovered PHOENICA meanwhile as a Corporate font for themselves and use them very successfully. She provides a respectable typeface combined with refinement and elegance. Every PHOENICA family has at least six weights in each case in regular and italic. In addition more than three fine Haarline weights (Hairline 15, 25, 35). These are a total of 27 possibilities. Phoenica as well as Phoenica Condensed are excellently readable fonts, because they were optimised especially for amount sentence. Both basic styles (Regular and Condensed) are tuned on each other and follow the same form principle. The family is neither exclusively geometrical nor is constructed humanistically, the forms were sketched on quick and light Recognition effect of every single letter. The PHOENICA family design and logo is suited for all only conceivable uses like newspapers and magazines, for the book typography and Corporate Design.

OTC Eugen is a geometric grotesque with industrial socialist aspect. It is a somewhat brute interpretation of the graphic environment and old era typography found around cities or in the country side in Romania. It works best as a display typeface used in big titles, in branding projects for clear wordmarks, or around the house where you can just go wild and make your own mark with the stencil version. Two styles: Display & Stencil. Various stylistic and contextual alternates, and a considerable amount of ligatures, arrows and more. Language support for: Basic Latin, Western, Central & Eastern European languages.

LTC Kaatskill was made specifically for use in an edition of Rip Van Winkle for the Limited Editions Club. "I feel that Kaatskill owes nothing in its design to any existing face, and the type therefore is as truly an American type as anything so hidebound by tradition as type can be."- F. Goudy This face was one of the first digital typefaces released by the Lanston Type Co. Ltd. Jim Rimmer took painstaking measures in his faithful revival. Goudy had never designed a specific Italic to accompany this face. The Italic completed by Rimmer is a variation on Deepdene Italic. The font set was re-mastered in 2006 by Colin Kahn.

A mix of Renaissance & tropical atmosphere Basco is an exploration of the Renaissance style, a period in which letterforms were informed primarily by hand writing. It is clearly a contemporary interpretation of calligraphic shapes forms. The serifs are subtly asymmetrical. Slightly curved arches on the n, m and u are noticeable, creating an interesting tension in the text. Bruno Mello’s distinctive style is most obvious in his mastery of super fluid curves. It is a result of his extensive exploration of calligraphic forms, their tensions and dynamics, mixing angularities with curves. The roman weights include alternate swashes, as well as initial and terminal glyphs. The italics, based on chancellery script, feature simple stroke endings, most visible on the s and c. ➼ Basco minisite

ITC Orbon font is the work of New York designer James Montalbano, inspired in part by a demo of black letter calligraphy in which letters were created out of only four or five basic strokes. I combined that idea with the notion of taking historical forms like German gothic blackletter and progressively paring them down to achieve a futuristic version, as if this old form naturally evolved over several hundred years to arrive at its post-modern incarnation." Text should be set in point sizes of 20 and higher for optimal legibility. ITC Orbon is a highly condensed font with unique, oblong shapes which are ideal for a number of display applications."

Times with a Human Face: In my article of the same name which appeared in the magazine Font, volume 2000 I described the long and trying story of an order for a typeface for the Czech periodical Lidové noviny (People’s Newspaper). My task was to design a modification of the existing Times. The work, however, finally resulted in the complete re-drawing of the typeface. The assignment, which was on the whole wisely formulated, was to design a typeface which would enable “a smooth flow of information in the reader’s eye”, therefore a typeface without any artistic ambitions, from which everything which obstructs legibility would be eliminated. A year later Lidové noviny had a different manager who in the spring of 2001 decided to resume the cooperation. The typeface itself definitely profited from this; I simplified everything which could be simplified, but it still was not “it”, because the other, and obviously more important, requirement of the investor held: “the typeface must look like Times”. And that is why the above-mentioned daily will continue to be printed by a system version of Times, negligently adjusted to local conditions, which is unfortunately a far cry from the original Times New Roman of Stanley Morison. When I was designing Lido, the cooperation with the head of production of Lidové noviny was of great use to me. Many tests were carried out directly on the newspaper rotary press during which numerous weak points of the earliest versions were revealed. The printing tests have proved that the basic design of this typeface is even more legible and economical than that of Times. The final appearance of Lido STF was, however, tuned up without regard to the original assignment – the merrier-looking italics and the more daring modelling of bold lower case letters have been retained. The typeface is suitable for all periodicals wishing to abandon inconspicuously the hideous system typefaces with their even more hideous accents and to change over to the contemporary level of graphic design. It is also most convenient for everyday work in text editors and office applications. It has a fairly large x-height of lower case letters, shortened serifs and simplified endings of rounded strokes. This is typical of the typefaces designed for use in small sizes. Our typeface, however, can sustain enlargement even to the size appropriate for a poster, an information table or a billboard, as it is not trite and at the same time is moderate in expression. Its three supplementary condensed designs correspond to approximately 80% compression and have been, of course, drawn quite separately. The intention to create condensed italics was abandoned; in the case of serif typefaces they always seem to be slightly strained. I named the typeface dutifully "Lido" (after the name of the newspaper) and included it in the retail catalog of my type foundry. In order to prevent being suspected of additionally turning a rejected work into cash, Lido STF in six designs is available free of charge. I should not like it if the issuing of this typeface were understood as an “act out of spite” aimed against the venerable Times. It is rather meant as a reminder that there really are now alternatives to all fonts in all price categories.

Jim Spiece has a taste and a talent for reviving type styles from earlier in this century. ITC Deli Supreme is a “futuristic retro” face that would be at home as a logo on a car or a roadside diner from the 1940s or '50s; the lowercase nearly joins, in script style, thanks to the long extenders stretching out from the bottom-right corner of most letters, while the caps have beginning strokes leading in from the top left. ITC Deli Supreme, like ITC Deli Deluxe, features slightly rounded corners on all the letters, for a soft, streamlined look despite the squareness of the letterforms.

Oksana Std has only the Western Latin characters from multilingual Oksana. It has six weights with real italics, and Alt faces with Old Style figures, alternative characters -a-g-k-y- and ampersand. German großes Eszett is also included.

George Ryan's ITC Migrate is a highly condensed sans serif display face that effectively complements ITC Adderville. Migrate represents what Ryan calls a “more highly evolved version” of a typeface he designed for Bitstream in 1991 called Oz Handicraft. “Both faces,“ says Ryan, “are based on designs of the popular early 20th-century type designer Oswald Cooper.” His inspiration came from drawing samples found in the Book of Oz Cooper, published in 1949 by the Society of Typographic Arts in Chicago. “Oz worked extensively with the sans serif form long before it became popular in the States, eschewing a popular belief of the time that sans serifs were only skeletons of letters.” Where Oz Handicraft was informal and quirky, ITC Migrate has a more restrained feel. “The uppercase characters and figures, in particular, have been reworked,” says Ryan, ”resulting in a more formal and traditional, compressed sans serif typeface.”

ITC Simran was created by the London designer Satwinder Sehmi in 1998. The Indian influence is recognizable at first glance and lends the font an exotic feel - at least to the western eye. Sehmi borrowed forms and feelings from northern Indian writing systems for this typeface. Both the upper and lowercase letters make use of the same lowercase forms, but the upperacse letters have the addition of a horizontal bar running over them at the ascender height. This feature is directly reminiscent of writing systems in northern India, and is ITC Simran's most distinguishing characteristic. But there were other influences as well: Sehmi was also inspired by uncial forms when designing this typeface. ITC Simran exhibits the typical look of writing with a broad-tipped pen, with its strong strokes, as well as characteristic letter forms, for example, the a or h. ITC Simran is a fascinating and harmonious symbiosis of a variety of influences from different cultures. This font is best used for headlines and short texts in point sizes of 12 and larger.

Novarese font is the work of designer Aldo Novarese. He created 218 typeface cuts but as he was writing his book, Alfabeta, he decided to include only those he considered indispensable. He divided his fonts into 4 categories and in the designing of Novarese, took the best characteristics of each group and combined them into this font. In the style of Latin stone scripts of the second century BC. Novarese is a well-balanced and relatively wide text font with classic forms. ITC Novarese™ font field guide including best practices, font pairings and alternatives.

Canadian Serge Pichii was inspired by decorative lettering produced during the early 1920s by Jan Tschichold to create Ironwork. Similarly, his ITC Ancestor family was influenced by early work, but in this case, much earlier work: the characters carved by native British Columbian people on solid rock. He worked with anthropologists and linguists to produce a series of books dedicated to the history and culture of the people.

ITC Coconino is the work of Serbian designer Slobodan Miladinov. His original inspiration for this monostroked typeface was the idea of translating certain auditory impressions into type, in this case, the surprising and confusing music of the Serbian hip hop musician Voodoo Popeye." Miladinov is an art director in Belgrade and created Coconino using a "freemouse" technique with Adobe Illustrator and sees his work as "computer calligraphy which allows for a specific directness and immediacy in notation." The strokes of this font are simple and abrupt with a studied irregularity. The forms can look either cheerful and lighthearted or chaotic and subtly disturbing. Coconino was named for the home of hte Krazy KAt comics and even includes a few additional characters from the strip."

Einhorn is a peculiar typeface. Difficult to classify, this upright, bold, script-like semi serif typeface was designed in 1980 by Alan Meeks. Meeks was inspired by the art nouveau period, and may have been trying to liven up the design scene. In 1980, typefaces like Helvetica and Univers were ubiquitous, and the digital revolution was still years away. Experimental faces like Einhorn helped fill the gap for creative designers looking for untraditional choices in which to set headlines and advertising work. The merit of pioneer display faces like Einhorn have never lessened; Einhorn still sets a mean display text, and works great in logos and other corporate ID solutions.

Static looks almost like it was stamped on paper: the black color is not evenly distributed and the background comes through the letters and consciously irregular forms reinforce the effect. The characters do not all have the same height, nor do they stand straight and regularly on the base line. Static is a robust font with bold, rounded serifs and is best used for headlines and short texts in point sizes of 12 and larger.

ITC Anna is a labor of love by Daniel Pelavin. He designed the font for his wedding invitation and reused it on the birth announcement of his first child, Anna, whose namesake it is. The simple geometric forms and their proportions create a unique font appropriate for any special occasion.

Rufina was as tall and thin as a reed. Elegant but with that distance that well-defined forms seem to impose. Her voice, however, was sweeter, closer, and when she spoke her name, like a slow whisper, one felt like what she had come to say could be read in her image. Rufina's story can only be told through a detour because her origin does not coincide with her birth. Rufina was born on a Sunday afternoon while her father was drawing black letters on a white background, and her mother was trying to join those same letters to form words that could tell a story. But her origin goes much further back, and that is why she is pierced by a story that precedes her, even though it is not her own. Maybe her origin can be traced back to that autumn night in which that tall man with that distant demeanor ran into that woman with that sweet smile and elegant aspect. He looked at her in such a way that he was trapped by that gaze, even though they found no words to say to each other, and they stayed in silence. Somehow, some words leaked into that gaze because since that moment they were never apart again. Later, after they started talking, projects started coming up and then coexistence and arguments, routines and mismatches. But in that chaos of crossed words in their life together, something was stable through the silence of the gazes. In those gazes, the silent words sustained that indescribable love that they didn't even try to understand. And in one of those silences, Rufina appeared, when that man told that woman that he needed a text to try out his new font, and she saw him look at her with that same fascination of the first time, and she started to write something with those forms that he was giving her as a gift. Rufina was as tall and thin as a reed, wrote her mother when Rufina was born.

Axion STN is an original design by Alex Kaczun and is a stencil interpretation of his Axion RX-14 font. It is but one of several alternate designs based on his original Axion family of fonts. The wide gap within this stencil treatment works well with and compliments the spacing in the font, creating a tension within this modern grotesque and adding a class of destinction and interest. This display font is not intended for text use. It was designed specifically for display headlines, logotype, branding and similar applications. The entire font has an original look which is strong, dynamic, machine generated and can be widely used in publications and advertising. Axion STN is a futuristic, techno-looking and expressive typeface with an appearance of machined parts with sharp and rounded edges. This attractive display comes in roman with lower case and lining figures. The large Pro font character set supports most Central European and many Eastern European languages.

ITC Flora is the work of Dutch designer Gerard Unger, and is named for his daughter. He started by doing calligraphy experiments with felt-tip and ballpoint pens, and developed these drawings into a formalized script typeface. Swiss typographer Max Caflisch advised the Dr.-Ing Rudolf Hell GmbH technology firm to add a new round-nibbed script face to their Digiset type library, and in 1984, Flora was released by Hell. Unger used a chancery cursive skeleton in this design, which imparts grace and movement. Flora was also intentionally designed to be simple and sturdy, and with its minimal variation in thick/thin stroke ratio, it worked well on the early digital typesetting machines. In 1989, the International Typeface Corporation released the font. ITC Flora continues to work well on current printers and typesetters, and it has an enduring popularity for uses that range from short text passages to display headlines.