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  1. Shiny Ink Display by Lloyd David Designs, $14.99
    Hi there, thanks for looking at my first typeface. It began as one of my original sketches back in 2019 as a freelance graphic designer trying to create unique letterforms that I could use for posters or websites with other possible use cases in mind for commercial use. The sketches were then passed on to and worked on with Vladimir Tsagolov who has more experience in creating professional typefaces, the experience for me was invaluable, and I have many more typefaces I'm now working on. Shiny Ink Display is a collection of hand drawn fonts based on the flow of reflective viscous ink with 7 styles, some styles can be interchangeable and used on top of each other. For example, Shiny Ink Display Plain, can be used with Shiny Ink Display Plain Lined to create shadows underneath it, at angles not available with the Shadow styles you'll see in the font collection. Shiny Ink Display has various use cases, maybe even infinite, but more specifically for posters or websites with large text, though it bodes quite well at smaller sizes, and is visually appealing to its viewers as long as it's at a legible font size. When it comes to font pairing, Shiny Ink Display works especially well with Monospace and sans-serif fonts. You can check the poster examples on this page to help you imagine what you could do with the font styles. I also had in mind manufactured products, but I could leave that to you to create your ideas with the available font styles. In regards to languages or typing on a keyboard, most of the English/European latin or cyrillic language keys are supported, so you'll have lots of glyph characters to play with for a number of ideas you may have. All the best with your projects using my fonts, if there are any issues, don't hesitate to contact me for support: lloyddaviddesigns.co.uk - Lloyd David
  2. FS Split Sans by Fontsmith, $80.00
    Quirky and irregular FS Split is no ordinary typeface. Its irregular proportions make it unique, with round letters appearing wide, and straight letters narrow. Other quirks include its eclectic crossbars – the uppercase ‘A’ has an unusually low bar, while the bar on ‘G’ is particularly long. The uppercase has many interesting features in fact, including large counters, closed terminals on certain letters like ‘J’, and a cap-height that lines up with ascenders. The lowercase also holds surprises – the dots on ‘i’ and ‘j’ are unusually large, and some characters, such as ‘g’, feature double-storey counters. An extreme but stylish italic The italic versions of FS Split Sans and Serif are particularly striking. While similar in style to their upright, Roman versions, they take on a larger-than-usual 18-degree angle, making the forward-slant more dramatic. Although the main purpose of any italic is to help words and phrases stand out, this unique execution helps to make the italic variants of FS Split stylish fonts in their own right – they would work brilliantly on magazine covers, in titles and headlines, pull quotes, and even used commercially in logos and corporate branding. Serif and sans: a split personality FS Split Sans and Serif have their differences but also their similarities, contrasting and complementing each other perfectly. This ‘love hate’ relationship inspired the name of the typeface family, and means the two variants provide a versatile, typographic palette for use in graphics and branding. While its proportions are similar to the sans, the serif has a bigger contrast between its weights of bold, regular and light, bracketed serifs, and different styles of terminals, some being straight and others ball-shaped. FS Split Sans has more subtlety and simplicity, with a smaller weight contrast, less flamboyant terminals, and more consistent counter sizes. The two variants are distinct yet alike, so can be used successfully either in isolation or together.
  3. TT Trailers by TypeType, $39.00
    Meet the new TT Trailers! The first version of TT Trailers was conceived as a font suitable for the film industry. The font harmoniously looks in posters, it is ideally suited for setting titles. However, the font has gained wide popularity among designers, and now you can find TT Trailers on the covers of magazines, on restaurant signs and on the main pages of websites. TT Trailers useful links: Specimen | Graphic presentation | Customization options Since 2019 when we released the first version, the TypeType studio team has released dozens of fonts, constantly improving our skills. In 2022, we decided to look at TT Trailers again, improving and expanding the font. In the new TT Trailers, we expanded the character set, corrected the contours, and improved the technical content. We have added extended Latin and Cyrillic characters, new symbols, and additional sets of numbers. The number of glyphs in one style has increased from 1081 to 1242. The inclined styles were long-awaited. The italics in TT Trailers are as eccentric as the upright fonts. The 15-degree tilt looks absolutely harmonious, complementing the character of the font family. We added italics to the variable font, so the new font changes along two axes at once, weight and slant. From the technical point of view, TT Trailers has become more modern and correct, and the number of OpenType features has increased from 29 to 42. We have added new alternative versions of glyphs and created a large number of localized features. The font retained all the qualities thanks to which designers fell in love with it, but became even more convenient. TT Trailers in the new version is suitable for titles and posters, for websites and printed materials. The font will embellish in restaurant and cafe signs and look beautiful in posters. There are 19 styles in TT Trailers: 9 upright, 9 italic and 1 variable font.
  4. Helvetica Now by Monotype, $42.99
    Every single glyph of Helvetica has been redrawn and redesigned for this expansive new edition – which preserves the typeface's Swiss mantra of clarity, simplicity and neutrality, while updating it for the demands of contemporary design and branding. Helvetica Now comprises 96 fonts, consisting of three distinct optical sizes: Micro, Text and Display, all in two widths. Each one has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. The Micro sizes address an issue Helvetica has long faced – that of being 'micro type challenged'. In the past, the typeface struggled to be legible at tiny sizes because of its compactness and closed apertures. Helvetica Now's Micro designs are simplified and exaggerated to maintain the impression of Helvetica in tiny type, and their spacing is loose, providing remarkable legibility at microscopic sizes and in low-res environments. There's also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica's tone of voice. This includes a hooked version of the lowercase l (addressing a common complaint that the capital I and lowercase l are indistinguishable) as well as a rounded G, and a straight-legged R, a single storey a and a lowercase u without a trailing serif. In the past, designers had to nudge, trim and contort the design to create stylish display-type lockups with Helvetica. Helvetica Now Display was designed and spaced with those modifications in mind—saving effort and providing more consistent (and more stylish) results. “Helvetica is the gold standard,' says Monotype Type Director Charles Nix. “To use it is to claim that you are the ultimate expression of whatever your brand aspires to be. Its blankness is its power.” Helvetica Now User Guide PDF. Featured in: Best Fonts for Resumes, Best Fonts for Websites, Best Fonts for PowerPoints
  5. Rival Sans by Mostardesign, $25.00
    A sans serif with a dynamic look for complex typographic work. Rival Sans is a sans serif font family possessing many strengths. Its 32 fonts and 2 styles, make Rival Sans a very versatile family and suitable for many graphic design projects such as branding, signage, editorial creation, advertising, packaging, broadcasting or logo creation. With the endings cut at 10 degrees and sharp cuts on the top of the stems of certain characters (like the l, b or the d) Rival Sans gives dynamism and readability to the lengthiest of editorial content. This beveled font design also gives rhythm to a text's sentences as well as a very functional look. All these design details give this new font family a modern, energetic and humanistic look. Rival Sans also has many powerful OpenType features such as case sensitivite forms, small capitals, old style and tabular figures, slashed zero, ligatures, fractions,and alternative characters to give personality to graphic design projects. Designed also for complex editorial content, this typeface has a powerful home kerning system called "Pro Kerning". With more than 2500 pairs of glyphs and many languages, Pro Kerning optimizes headlines, subtitles, texts as well as long paragraphs in real time. In addition to these extended features, the italic styles of this fonts family have been drawn as fully-fledged styles with different designs from their regular version so that the italic texts look like calligraphic phrases. Rival Sans has an extended character set with over 930 glyphs. This family covers over 130 languages from Western Europe, Eastern Europe and Central Europe. In addition to all the features of its kind, Rival Sans is part of a very complete "type system" with style variants such as the serif version Rival Serif or the slab version Rival Slab. With all these typefaces, you have 62 styles to make your own vibrant and professional graphics or web creations while maintaining consistency in your creations.
  6. Kingthings Serifique Pro by CheapProFonts, $10.00
    This is what you get when you mix monoline rounded letters with some bracketed serifs and finish it off with a sprinkle of ornamental appendages. The result is very readable, rather original and quite charming. I have fixed some inconsistencies in serif designs across the weights, cleaned up the serif connections - and added a fourth weight. But I have kept all the wonky curves and slightly differing stroke thicknesses, as they are so integral to the charm. Kevin King says: "I guess all type designers at some point think 'Well, I'll just have a go at a standard text face...' There is a long story here somewhere, suffice it to say that I started with the thinnest version - typical. I wanted to make a standard serif text face - until I saw it in print and thought "Yuk! it looks like everything else!" - still does really but with twiddles and pooneys..." If you find the "twiddles & pooneys" too much you can tone them down with the OpenType Stylistic Alternate feature (which will make sure they don't appear on three consecutive letters) or remove them completely with the OpenType Swash feature. ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.
  7. FS Split Serif by Fontsmith, $80.00
    Quirky and irregular FS Split is no ordinary typeface. Its irregular proportions make it unique, with round letters appearing wide, and straight letters narrow. Other quirks include its eclectic crossbars – the uppercase ‘A’ has an unusually low bar, while the bar on ‘G’ is particularly long. The uppercase has many interesting features in fact, including large counters, closed terminals on certain letters like ‘J’, and a cap-height that lines up with ascenders. The lowercase also holds surprises – the dots on ‘i’ and ‘j’ are unusually large, and some characters, such as ‘g’, feature double-storey counters. An extreme but stylish italic The italic versions of FS Split Sans and Serif are particularly striking. While similar in style to their upright, Roman versions, they take on a larger-than-usual 18-degree angle, making the forward-slant more dramatic. Although the main purpose of any italic is to help words and phrases stand out, this unique execution helps to make the italic variants of FS Split stylish fonts in their own right – they would work brilliantly on magazine covers, in titles and headlines, pull quotes, and even used commercially in logos and corporate branding. Serif and sans: a split personality FS Split Sans and Serif have their differences but also their similarities, contrasting and complementing each other perfectly. This ‘love hate’ relationship inspired the name of the typeface family, and means the two variants provide a versatile, typographic palette for use in graphics and branding. While its proportions are similar to the sans, the serif has a bigger contrast between its weights of bold, regular and light, bracketed serifs, and different styles of terminals, some being straight and others ball-shaped. FS Split Sans has more subtlety and simplicity, with a smaller weight contrast, less flamboyant terminals, and more consistent counter sizes. The two variants are distinct yet alike, so can be used successfully either in isolation or together.
  8. FS Neruda by Fontsmith, $80.00
    A literary font FS Neruda takes its name from Chilean poet Pablo Neruda, described as “the greatest poet of the 20th century in any language”. As such, it’s a font that references the very best literary typeface traditions. Smart, sharp and classical, FS Neruda bridges the gap between the classical and the offbeat. This font started life in the world of newspapers and books and is the perfect storytelling typeface for savvy, inquiring readers whether in printed journals, hard news, short online missives or poetry. Idiosyncratic precision FS Neruda is clear and legible in body text, while also being a space-saver fitting in more characters on each line than the typefaces that inspired it. In larger sizes it becomes a different beast – livelier, quirkier, but no less sharp. This is a truly classic typeface designed with long text setting in mind, thanks to its large x-heights, and short ascenders and descenders. FS Neruda mixes suave, sharp confidence with a sense of fragility and quirkiness. It’s knowledgeable, informative and idiosyncratic; one for readers and enquiring minds. Subtle weight modifications The construction and details of the letterforms differ across each of the five weights, with each cut separately to evoke different flavours: Thin is typewriter-like, Light is classy, Regular is canonical, Bold is robust, Black is magazine-esque. FS Neruda also boasts a radiant italic companion, a wide set of small caps, lower and uppercase ligatures, case punctuation and spacing, four sets of figures, and some ageless typographic symbols such as manicules, fleurons and teardrop crosses. Suggestive simplicity “The key to success in the current type design landscape is to design a typeface which looks conventional at text sizes but has a few small, suggestive touches visible at bigger sizes that make it distinct,” says designer Pedro Arilla. “Another thing we wanted to achieve with this typeface is simplicity.” FS Neruda is available in ten carefully crafted styles: it’s designed to work perfectly at text sizes, but still glows as a display typeface.
  9. Mundo Serif by Monotype, $50.99
    With designs drawn specifically for comfortable reading in everything from on-screen digital content to print in periodicals and books, Mundo Serif is ready to take on just about any project. Carl Crossgrove drew the suite of typefaces to complement his Mundo Sans family’s classic humanistic design traits – and added a subtle modern influence. Restrained stroke modulation, generous counters, commanding x-height and tall ascenders ensure that content set in Mundo Serif is both legible and easy on the eyes. While primarily designed for text copy in print and on screen, Mundo Serif becomes a powerful display type tool in the lightest and boldest weights. Headlines, navigational links and banners are naturals for this versatile collection of typefaces. Mundo Serif is a large family. Nine weights, each with an italic companion, enable precise typographic tuning. Captions, subheads, pull quotes and long-form copy can be melded to create a welcoming page of modulated text. For best results in digital environments, skipping a weight – or even two – ensures hierarchical clarity. Crossgrove did extensive testing of Mundo Serif to ensure the best possible on-screen readability. To further guarantee optimal digital imaging of the family, he gave the design generous inter-character spacing and slightly expanded intricate characters like the lowercase a and g. If the goal is diversified or multi-platform branding, look no further than Mundo Sans. The two designs harmonize with each other perfectly in weight, typographic color and proportion. Both designs benefit from large international character set that includes support for most Central European and many Eastern European languages. For a stronger contrast, pair Mundo Serif with virtually any sans serif grotesque design. Crossgrove has designed a variety of typefaces ranging from the futuristic and organic Biome™ to the warm, clean lines of the Mundo Sans. His work for Monotype also often takes Crossgrove into the realm of custom fronts for branding and non-Latin scripts.
  10. Caslon Graphique by ITC, $29.99
    The Englishman William Caslon punchcut many roman, italic, and non-Latin typefaces from 1720 until his death in 1766. At that time most types were being imported to England from Dutch sources, so Caslon was influenced by the characteristics of Dutch types. He did, however, achieve a level of craft that enabled his recognition as the first great English punchcutter. Caslon's roman became so popular that it was known as the script of kings, although on the other side of the political spectrum (and the ocean), the Americans used it for their Declaration of Independence in 1776. The original Caslon specimen sheets and punches have long provided a fertile source for the range of types bearing his name. Identifying characteristics of most Caslons include a cap A with a scooped-out apex; a cap C with two full serifs; and in the italic, a swashed lowercase v and w. Caslon's types have achieved legendary status among printers and typographers, and are considered safe, solid, and dependable. Caslon Antique was designed by Berne Nadall and brought out by the American type foundry Barnhart Bros & Spindler in 1896 to 1898. It doesn't bear any resemblance to Caslon, but has the quaint crudeness of what people imagine type looked like in the eighteenth century. Use Caslon Antique for that old-timey" effect in graphic designs. It looks best in large sizes for titles or initials. Caslon Black was designed by David Farey in the 1990s, and consists of one relatively narrow and very black weight. It is intended exclusively for titles or headlines. Caslon Black has a hint of the original Caslon lurking in the shadows of its shapes, but has taken on its own robust expression. Caslon Graphique was designed by Leslie Usherwood in the 1980s. The basic forms are close to the original Caslon, but this version has wide heavy forms with very high contrast between the hairline thin strokes and the fat main strokes. This precisely drawn and stylized Caslon has verve; it's ideal for headlines or initials in large sizes."
  11. Vintage Glamour by Ardyanatypes, $15.00
    Vintage Glamour comes with an aesthetic style, and its serif-type tagline is Vintage and elegant. This font comes in eighteen thickness levels, from thin to black, to suit your needs. Vintage Glamour is also equipped with the latest professional characteristics that can present an elegant and attractive identity for your company or project for business purposes. It goes well with modern serifs and scripts that depict or stand firm as titles and brand representatives for an elegant look. Vintage Glamour has 18 font styles ranging from thin to regular and italic. This will go a long way in creating the perfect impression, giving you many options you'll want to use in each design. Vintage Glamour also comes with multiple languages, making any country and language easy to use. It also comes with alternative Ligatures and styles to make your designs more attractive. Vintage Glamour is suitable for branding projects and various design purposes such as business cards, name tags, and uniforms as a brand enhancement. Advertisements, posters, invitations, branding, logos, magazines, merchandise, presentations, etc. Supports languages: Afrikaans, Albanian, Asturian, Asu, Azerbaijani, Basque, Bemba, Bena, Bosnian, Breton, Catalan, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Hungarian, Icelandic, Igbo, Indonesian, Irish, Italian, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Teso, Turkish, Turkmen, Upper Sorbian, Vietnamese, Vunjo, Walser, Welsh, Western Frisian, Yoruba, Zulu A guide to accessing all alternatives can be read at http://adobe.ly/1m1fn4Y Adobe Photoshop go to Window - glyphs Adobe Illustrator go to Type - glyphs Features: A – Z Character Set a – z Characters set Numerals & Punctuations (OpenType Standard) Multilingual Thank you and have a nice day
  12. LT Soul - 100% free
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  14. Averia Serif - 100% free
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  22. Justus - Unknown license
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  25. Aurulent Sans - Unknown license
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  27. Rambat Campotype - Personal use only
  28. Aurulent Sans Mono - Unknown license
  29. Treasury Pro by Canada Type, $79.95
    The Treasury script waited over 130 years to be digitized, and the Canada Type crew is very proud to have done the honors. And then some. After seven months of meticulous work on some of the most fascinating letter forms ever made, we can easily say that Treasury is the most ambitious, educational and enjoyable type journey we've embarked upon, and we're certain you will be quite happy with the results. Treasury goes beyond being a mere revival of a typeface. Though the original Treasury script is quite breathtaking in its own right, we decided to bring it into the computer age with much more style and functionality than just another lost script becoming digital. The Treasury System is an intuitive set of fonts that takes advantage of the most commonly used feature of today's design software: Layering. Please do help yourself to the PDF and images in the MyFonts gallery for a quick look at the some of the limitless possibilities Treasury has to offer, from simple attractive elegance expressed in the main script, all the way into mysteriously magnificent calligraphic plates. To date in digital type history, this is the most comprehensive and versatile work of its kind. Every designer loves many options to experiment. Experimentation has never been as much fun and productive as it is with Treasury. If you're "compudling" your initial ideas for a layout, or you're just an alphabet fan who loves spending time with letters, working with Treasury is very inspiring and fulfilling. Some of Treasury's features are: - No more endless searching for initial caps that fit your project. The Treasury System lets you build your own initial caps, in any combination of colors, fills, linings or dimensions you like, with a few simple clicks of the mouse. - With two base styles and nine layer fonts, the Treasury System set helps you produce endless possibilities of alternation and variation in dimension, color, and calligraphic combinations to fit your layout's exact needs, down to the very last detail. - 12 pre-combined Treasury fonts are also there to help and inspire layout artists who love shortcuts and don't want to fiddle with too many layers in their layout. Available in small packages on their own, or as part of the complete Treasury package, these 12 fonts can start you up on your way to discovering the perfect fit for your layout. - Every single letter in the Treasury System comes with at least one alternative. Some characters have even three or four alternates. Although the main character set is an authentic rendition of Ihlenburg's 1874 classic, we made sure to include a treasure trove of alternates for maximum usability. - The most gorgeous set of numerals we have seen in a long, long time. The Treasury numbers are what really turned us onto this project in the first place. - Treasury Pro, the incredibly sophisticated OpenType version, combines the complete Treasury System into a single font, programmed for compatibility with Adobe's latest CS and CS2 software programs. Over 2000 characters in one font, for thousands of possibilities. Setting the ideal elegant wordmark, logotype, intitial cap, or headline, no matter how simple or complex, is as easy as taking a minute or two to push a few buttons in Illustrator, Photoshop, or InDesign. We can go on endlessly about the beauty and functionality of this Treasury set, but we really cannot do it justice with words. So try Treasury for yourself and see the amazing possibilities of fun and creativity it has. It can be used pretty much anywhere - signs, book covers, certificates, music inserts, movie posters, greeting cards, invitations, etc. Much thanks are due to the generous and considerable help Canada Type received from the Harvard Library in Boston, Klingspor Museum in Frankfurt, and many type hobbyists and researchers in Canada, England, Germany, the Netherlands, and the United States. Without them it would was near-impossible to track down the lost history of Hermann Ihlenburg, the most prolific German/American type designer and punch cutter of the 19th century. We hope Mr. Ihlenburg is proudly smiling down on us from type designer heaven.
  30. LT Makeup - 100% free
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  38. Mutable by Paulo Goode, $35.00
    Mutable is as flamboyant and changeable as its name suggests. These characterful fonts were designed specifically for display purposes. It’s an exuberant type family that’s jam-packed with alternates and bestowed with a loud personality. This typeface is defined by its barbed serifs and elegantly curved terminals, or “foxtails” as they are sometimes known. An extremely large x-height amplifies the friendliness and buoyancy of the lowercase glyphs. These qualities give Mutable a unique aesthetic that will undoubtedly give your logotypes, headlines, and titles a distinctive appeal. Mutable has a strong Art Nouveau influence and was mainly inspired by Ed Benguiat’s Tiffany and the mysterious Pretorian typeface accredited to P.M. Shanks and Sons of London. Special OpenType features include 523 alternates that will make each word resonate beautifully when used in titling and branding situations. With so many alternates available, you may find it difficult to stop playing and settle on a selection... but that’s a good thing, right? Small Caps are also included (along with their matching diacritics and alternates) – these are designed to harmonise with regular lowercase forms making unicase-style typography a cinch. Mutable has a total glyph count of over 2,400 characters. There are 9 weights across 2 widths, ranging from a delicate and wispy Narrow Thin to a chunky and imposing Ultra. And... it’s variable! This allows you to select any width or weight in between, making Mutable even more... erm... mutable! This type family has an extensive character set that covers all Latin European languages. Finally, you can test drive Mutable immediately as the Regular weight is offered as a free download. Key features: 9 Weights 2 Widths Variable Small Caps 500+ Alternates Old Style Figures European Language Support (Latin) 2400+ Glyphs per font
  39. Anonymous Pro - 100% free
  40. Lust Text by Positype, $29.00
    Yes, finally. This one took the most time and the most restarting. Years went into imagining what Lust Text should look like and how it should structurally behave in order to truly improve upon a setting that includes any of the Lust typefaces. I approached it as much from the side of the type designer, as I did a potential user. The flow, the warmth, the personality needed to be there, but all of the excess had to be removed responsibly. In the process, and in need of inspiration, I looked backward to historical artifacts and precedent. In each early Lust Text approach, the solution was lackluster and/or vanilla and not actually a ‘Lust’ typeface. The exercise was not in vain though. By exploring past examples, I found my footing drawing for media now and how it might be used later—all the while, producing seamless, elegant curves and restrained indulgence (that sounds almost silly to say, but I like it). The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.
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