Gringo is a type family that contains 27 different varieties. It is divided into three groups: Sans, Slab, and Tuscan = Europe - Texas. Due to its consistant structure, the single groups can be mixed as you wish. Furthermore every variety comes in Light, Medium, and Bold. There are three widths, from Narrow to Wide. Additionally, there is also a Dingbats font. The concept of Gringo is a fusion and a merging of type cultures to cross borders and create something new. Gringo won 3rd place in the "tdc2 2006 award" by the Type Directors Club New York.

Showcase, the new typeface of Daniel Hernandez and Paula Nazal is a handmade font consisting of a set of types that are composed of four styles, one script, one sans, a slab, sans mini and finally a set of ornaments and dingbats, all made to work together in the same language. It’s inspired by a pen that writes different typefaces and ornaments, and casually reaches into a harmonious family. Showcase is very easy to use and allows great versatility, can be used both in a magazine as a restaurant, through windows, cafes, and really anyway you can think of! Photography by Mauro Andrés

Our Ultra Pro is an ultra bold slab typeface with nods to wood type styles like Clarendon and Egyptian. Its powerful and dramatic letterforms are both serious in form but friendly in appearance yet it is still easily legible. Perfect for power headlines and titling for impact, the SmallCaps and extensive figure sets only work to further expand the usefulness of the typeface across a wider gamut of design options.

Hancock Bold Condensed is slab serif typeface. The original Hancock design was produced by the Keystone Type Foundry, circa 1903; a condensed version was added circa 1917 by Lanston Monotype. Steve Jackaman (ITF) designed and produced a digital version of Hancock in 1994, and completely redrew the typeface for its 2017 release. The new version has a 40% larger glyph set, and supports Latin 1 plus Central/Eastern European languages.

A robust, mono-weight typeface with gently rounded slab serifs, Mr. Porter harkens back to celebrated roots in late 17th Century England. Not for the meek or faint-of-heart, it lends a nutty, chocolaty, toffee flavor to both a stout and pale variety, with lots of malty goodness. Rich and full-flavored with notes of coffee, licorice and molasses, it promises delightful pairings for an infinite variety of typographic solutions.

The cover title for the July, 1935 issue of Harper’s Bazaar magazine was hand lettered in a condensed, squared slab serif design with a few stylized characters. This is now available as Stylish Title JNL, in both regular and oblique versions. For many years, each issue of the magazine had its title rendered in different type styles; offering many unique variations to coincide with that month’s cover art.

Urban Cowboy is a western styled typeface created by Miguel Ibarra. It was designed specifically for display and headline purposes. Urban Cowboy is a fun and bold typeface, that has a combination of western slab serifs with a modern "Tuscan" form. Perfect for that western look, or for a bold logotype. A single set of stylistic alternates can also be applied under ss01 for applications that support them.

Victory Type is proud to present the release of another classic American typeface. Originally a wood-type, Barnum evokes circus wagons and wanted posters from the wild west. Rugged, rustic, old-fashioned and full of character, Barnum is a charming blast from the past and great for headlines and signage. This chunky slab-serif alphabet was digitized and expanded to include full punctuation and European characters by Noah Rothschild.

The title and credits from the 1965 film “Strange Bedfellows” were hand lettered in a style typical of the early-to-mid 1960s – casual and playful. This brought to mind similar type designs used by many radio stations when advertising their disc jockeys as cool, hip and fashionable in the slang term of the day “boss” jocks. Boss Jock JNL is available in both regular and oblique versions.

A September 29, 1920 edition of The San Diego Union ran the headline “Cicotte Confesses Baseball Fraud; Eight White Sox Players Indicted”. The White Sox baseball scandal was the first to reveal illegal gambling on the game. However, the headline itself was set in a bold slab serif type style [likely ATF Foster] which served as the model for Good Reporting JNL; which is available in both regular and oblique versions.

Colón Mono is a monospaced slab serif type family of eight styles. The typeface design was influenced by the nostalgia for the aesthetic of a typewriter. Colón Mono is a counterpart to Colón sub-family and consists of two weights of roman and alternative styles and matching italics respectably. Colón Mono is released in OpenType format with extended support for most Latin languages, and includes some opentype features.

Eden Light, originally designed by the American type designer Robert H. Middleton in 1934, was commissioned by Publish magazine for a redesign in 1990. When I found a specimen of Eden Bold a couple years later, I decided to digitize it also. Subsequently, I created a Medium weight. Very squared and compact with thin slab serifs, Eden includes support of all European languages that use the Latin alphabet.

Pacific Atoll JNL is a stylized slab serif type design based on the movie title lettering for the 1942 wartime film “Pacific Rendezvous”, and is available in both regular and oblique versions. According to Wikipedia, “…an atoll (sometimes known as a coral atoll), is a ring-shaped coral reef, including a coral rim that encircles a lagoon partially or completely. There may be coral islands or cays on the rim.”

The Vtg Stencil fonts from astype are based on real world stencils from several countries. The Italian stencils that I chose as a model for this font are roughly based on classic French stencil letters. Please compare the figures (numbers) with their French counterparts. However, the Italian stencils are made with a different production technique. The design of the letters is clearly not punch-cut into the plates, maybe they are drilled, milled or etched. Details such as the serifs look bold and clumsy, and when using the stencils as they are meant, with viscous sign paint, smaller details easily fade away. So I took my freedom to design a font close to the original design but adding several typographic tweaks to let it shine, hoping to get closer to the intended design idea of these Italian stencils. Enjoy the vintage!

Meteora is a font designed for headlines by Carlos Fabian Camargo Guerrero. Its purpose is to be useful tool for solving decorative problems in graphic design which require broken letters without ascending and descending strokes. Due to its vertical and horizontal proportions these letters are compact, appealing and special to compose headlines and featured with worn look in covers, magazines, posters and advertising material. The first Meteora sketches were made by hand, photocopying and deforming letters of an old Letraset catalog, specifically from slab serif typefaces from the Nineteenth Century. Hence, uppers cases and lower cases were merged in the same height x, obtaining a narrow width, endings with some serifs and stencil cuts here and there. The amount of low contrast between thick and thin strokes brings strength and consistency with the contours apparently brokens. Thus, developed features slab serif and sans-serif proposing empty and full shapes connoting decomposition and noise; and from a rigorous process of scanning letters I set up damaged letters, but drawn with the greatest possible thoroughness and high definition in 438 glyphs per font. Finally, in regular and bold variables I included opentype features with some discretionary ligatures and a few titling alternates. In Meteora bold all glyphs are framed simulating the effect of letters cut out of paper.

Zuzana Licko's goal for Fairplex was to create a text face which would achieve legibility by avoiding contrast, especially in the Book weight. As a result of its low contrast, the Fairplex Book weight is somewhat reminiscent of a sans serif, yet the slight serifs preserve the recognition of serif letterforms. When creating the accompanying weights, the challenge was to balance the contrast and stem weight with the serifs. To provide a comprehensive family, Licko wanted the boldest weight to be quite heavy. This meant that the "Black" weight would need more contrast than the Book weight in order to avoid clogging up. But harmonizing the serifs proved difficult. The initial serif treatments she tried didn't stand up to the robust character of the Black weight. Several months passed without much progress, and then one evening she attended a talk by Alastair Johnston on his book "Alphabets to Order," a survey of nineteenth century type specimens. Johnston pointed out that slab serifs (also known as "Egyptians") are really more of a variation on sans serifs than on serif designs. In other words, slab serif type is more akin to sans-serif type with serifs added on than it is to a version of serif type. This sparked the idea that the solution to her serif problem for Fairplex Black might be a slab serif treatment. After all, the Book weight already shared features of sans-serif types. Shortly after this came the idea to angle the serifs. This was suggested by her husband, and was probably conjured up from his years of subconscious assimilation of the S. F. Giants logo while watching baseball, and reinforced by a similar serif treatment in John Downer's recent Council typeface design. The angled serifs added visual interest to the otherwise austere slab serifs. The intermediate weights were then derived by interpolating the Book and Black, with the exception of several characters, such as the "n," which required specially designed features to avoid collisions of serifs, and to yield a pleasing weight balance. A range of weights was interpolated before deciding on the Medium and Bold weights.

Introducing Kibble - A Classic Western Font With A Modern Twist by Rijesain x Look minus today Kibble a classic western font with a modern twist. inspired slab serif font with a modern twist, Its unique style combines classic design elements with contemporary aesthetics, making it perfect for a wide range of projects. With its clean lines and distinctive letterforms, Kibble is a versatile and eye-catching font that will make your designs stand out. Whether you're creating branding materials, advertising campaigns, or any other type of design, Kibble is a font that will help you achieve your creative vision. Features: - Uppercase - Numerals & Punctuation - Accented characters - Multilingual I really hope you'll get pleasure using Kibble font and it will be perfect addition to your font collection! Contact me with an inbox message If you have any question. Thank you and enjoy!

Doubletwo Studios - XXII AwesomeScript – the brush lettering font. Lettering is quite popular these days. And one thing is for sure… you are nothing without cool lettering. Here is one possibility to easily get a cool brush lettering result without calligraphic skills or any knowledge of using a brush. XXII AwesomeScript, that’s more than 1k wonderfully designed letters, ligatures and alternates which may bring a cool and individual handwritten look to your creation. This font is designed to easily create logos, headlines and text phrases within a blink of an eye. Just open your glyphs-palette* and simply chose, from up to 13 different alternates per glyph, the one that fits best for your needs. *For further information visit the Behance-Projectsite or download the pdf in the gallery.

Postulat Pro is a contemporary slab serif typeface. The family contains 16 fonts: 8 romans with matching italics, from Hairline to Bold. The character set include contains more than 2100 glyphs which support most Latin and Cyrillic languages including Vietnamese, Greek, as well as small caps, stylistic and local alternates, and many other useful characters. The font uses a combination of smooth and extremely simple straight shapes. The author abandoned the use of teardrop-shaped classical elements, replacing them with straight ones, which makes Postulat Pro more dynamic and modern. These unique features give the font a unique personality. Postulat Pro is the perfect choice for headlines, logos, branding, packaging, publications and websites. The typeface was designed 2021 by Alexey Chekulaev.

Long Rider - The Cowboy Font A compressed slab font forged from grit and leather. Inspired by a nostalgic cowboy style this font stands tall and ready for your titles, logos and social media layouts. Particularly suited to portrait designs, this text looks great filling the screen of Instagram stories or epic widescreen productions. Includes bonus extras that help you to add texture to your type - first are the forever useful grit textures for Adobe Illustrator. Set up as seamless patterns you can easily fill any size text with an authentic broken look. Next are high-resolution leather textures for creating those rugged backgrounds. Contents: - Long Rider Regular (Standard uppercase and and lower characters) - Long Rider Alternate (Features Alternative lowercase characters)

Elixir is a strong display pack of five styles and total eleven fonts. Elixir fonts are designed to act together but they also work just fine by themselves. Elixir Script is a monoline Script with plenty of OpenType features: Contextual Alternates helps to keep letter connections smooth whereas Swash, Stylistic or Titling Alternates can be used to add flavour to your words! Elixir Brush is a smooth brush script with Contextual Alternates, Swash and Titling Alternates. Elixir Sans is a sturdy all caps font with wider uppercase letters. Elixir Circus is a circus style version of Elixir Sans. Elixir Serif is a rounded slab serif. Elixir Print is a rugged version of Elixir with rough outlines and worn-out print texture.

Welcome to the era of modern elegance with Amuttix, a slab serif display font that will elevate your visuals to the next level. Are you looking for a clean, elegant, and powerful look for your project? Amuttix is the answer. With four different family variants, including Regular, Outline, Shadow, and Light, Amuttix gives you incredible flexibility in delivering a look that suits your design vision. You can create powerful and memorable messages with a distinctive touch of elegance. This font not only offers great visual appeal but also supports multiple languages, ensuring your message is accessible to audiences around the world. Amuttix - a symbol of modern perfection in every letter. Immediately use this font to bring an unforgettable impression to each of your projects!

Pericano Display is a Brand New Elegant Slab Serif Typeface with a powerful font family. It has a dependable and uncompromising style, with controlled letterforms and modern touches. It looks amazing in logos, magazines, and movies. Pericano Font would be perfect for branding, headlines, Captions, paragraphs, and posters. The various weights allow you to experiment with a wide range of applications. It's created to make an impression without sacrificing its beauty and readability. It's shown a clean, minimalist, warmth, quirky, yet still purposed to be versatile. The Typeface includes Six Weights - Thin, ExtraLight, Light, Regular, Medium, and SemiBold. Numerals and extended punctuation (200+ Glyphs). Expert kerning and quality crafting. Thank you for taking the time to look into the font.

Enwicken is a Brand New Elegant Slab-Serif Typeface with a powerful font family. It has a dependable and uncompromising style, with controlled letterforms and modern touches. It looks amazing in logos, magazines, and movies . Enwicken Font would be perfect for branding, headlines, Captions, paragraph, and posters . The various weights allow you to experiment with a wide range of applications. It's created to make an impression without sacrificing its beauty and readability. It's shown a clean, minimalist, warmth, quirky, yet still purposed to be versatile. The Typeface includes 07 Weights - Thin, ExtraLight, Light, Regular, Medium, SemiBold, & Bold. All offer wide language support, upper and lower cases, numerals and extended punctuation. Thank you for taking the time to look into the font.

Vodka - a display pack with an edge. Vodka is a display combo pack of four styles and six fonts. Vodka fonts are clean but soft. Vodka's core is two weights of a Brush Script and a Monoline Script with similar characters. Vodka Sans is a bold sans with very soft features. Vodka Sans lowercase letters are a bit condensed version of uppercase. Vodka Slab is a rounded bold display type. Vodka Brush and Pen are equipped with automatic Contextual Alternates and Standard Ligatures that help to keep the flow smooth. For more expressive letters there’s Swash Alternates for every standard letter. Vodka fonts are designed to play together but can easily be used as themselves too. For the best price purchase the whole pack!

Shell Mera is a slab serif inspired by 1970s cowboy and sheriff posters but made flexible enough for everyday use. What makes this font unique is the difference in the height of each character. The baseline is also not the same, so it makes this font seem irregular Shell Mera best uses for title, invitation, heading, cover, poster, logos, quotes, product packaging, merchandise, social media & greeting cards and many more The alternative characters were divided into several Open Type features such as Swash, Stylistic Sets, Stylistic Alternates, Contextual Alternates, and Ligature. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. This font is also support multi language.

Kairos is equal parts traditional and digital. Inspired by 19th century wood type fonts called Grecians, it’s an octagonal slab serif at its core. The serif detailing makes it radiate in headlines, with the square serifs driving its performance in text. The 51 weights and widths—all with small caps—offer a flexible and usable contemporary palette of styles perfect for branding, advertising and packaging. Kairos is stout, but has energy. It often looks athletic, industrial, and stern, while the subtle rounded features can also give it a gentlemanly and gracious demeanor. Kairos Variables are font files which are featuring two axis and have a preset instance from Thin to Black and Condensed to Extended.

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

Blackberry is a display typographical family inspired on the design of vintage packaging, old fashion ads and show business marketing campaigns. This font brings back Woodtype characteristics such as angular serifs, and light and diagonal curves, which make it a fresh and current proposal for contemporary design needs. Blackberry has a dynamic system of layers that include 3D extrusions, shadows, outline and inline graphics, as well as a series of dingbats and flags. The system is supported for over 200 Latin-based languages. In total, the 10 Blackberry fonts provide a wide array of combinations and possibilities for high impact graphics, such as labels, packaging, posters, branding, record and movie covers, among others.

An offbeat not-quite-slab, not-quite-bracketed serif. And its extreme weight and width. Richard Dix started as a surgeon and turned out an actor, one of the lucky few who made a successful transition from silent film to talkies. In 1929 he made the movie western, “Redskins,” and his name appeared on a brilliant poster promoting the film. “Richard DIX”; four upper case and six lower case letters. The font Dix is derived and extrapolated from impressions of those 10 letters. Inspired by the poster for the 1929 film, “Redskin,” and a desire to create a black Edwardian font with an offbeat serif. Usage recommendations Western movie or 19th century-style advertising posters.

Fellbaum Grotesk is a condensed typeface with both grotesque and cursive/humanist attributes. Fellbaum Grotesk Regular presents a clean, “grotesk” exterior, while the Italic version features faint slab-style flourishes. These characteristics, combined with a subtle stroke contrast and slightly extended x-height make for a distinct, and artisanal appearance. The family was inspired by the condensed & sterile, yet quirky, sans serifs found on a lot of vintage apothecary labels & municipal street signage. Both styles in the family are modest enough to work as secondary fonts, but also sport enough character to work as a primary sans face for wordmarks, logos, headers, etc. Fellbaum Grotesk Features: • 14 Fonts, 7 Weights, 2 Styles • OpenType Support • Adobe CE Language Support • Dingbats

The design of the Jeunesse font family derives from a study of primers which the designer undertook earlier in his career. Jeunesse was designed with the intention of combining excellent legibility and character recognition with the ability to create compact, distinctive words and lines while maintaining basic flourishless letterforms. The sans serif style is pre-dominant in this design, but serifs or rather parts have been added where necessary, mostly at the top left hand parts of the characters, to aid readability. Use Jeunesse as a text and display face. There are also fully sans serif and slab serif versions available which can be used on their own or mixed with each other and the parent fonts.

The Seol Sans design offers a fresh palette for designers working with the Korean alphabet, particularly those looking to pair Latin and Korean alphabet (or Hangul) forms without creating typographic friction. The choices for Hangul fonts that work well with humanist Latin typefaces are limited. As Monotype’s first original Korean design, the Seol Sans typeface is a humanist take on the traditional rigid and hard designs of Hangul characters. The Seol Sans design more closely resembles the natural curve of hand-written characters. Seol Sans features Neue Frutiger for its Latin glyphs, and works harmoniously with Neue Frutiger World and Monotype’s CJK typefaces Tazugane Info (Japanese) and M XiangHe Hei (Chinese). Seol Sans is a great choice for global brands using a Sans Serif design looking to maintain their visual identity, and communicate with a consistent tone of voice in the Korean market.¶

Designed by Malou Verlomme of the Monotype Studio, Macklin is a superfamily, which brings together several attention-grabbing styles. Macklin is an elegant, high contrast typeface that demands its own attention and has been designed purposely to enable brands to appeal more emotionally to modern consumers. Macklin comprises four sub-families —Sans, Slab, Text and Display— as well as a variable. The full superfamily includes 54 fonts with 9 weights ranging from hairline to black. The concept for Macklin began with research on historical material from Britain and Europe in the beginning of the 19th century, specifically the work of Vincent Figgins. This was a period of intense social change--the beginning of the industrial revolution. A time when manufacturers and advertisers were suddenly replacing traditional handwriting or calligraphy models and demanding bold, attention-grabbing typography. Typographers experimented with innovative new styles, like fat faces and Italians, and developed many styles that brands and designers continue to use today, such as slabs, serifs, and sans serifs. Verlomme pays respect to Figgins’s work with Macklin, but pushes the family to a more contemporary place. Each sub family has been designed from the same skeleton, giving designers a broad palette for visual representation and the ability to create with contrast without worrying about awkward pairings. With Macklin, Verlomme shows us it’s possible to create a superfamily that allows for complete visual expression without compromising fluidity. Macklin™ font field guide including best practices, font pairings and alternatives. Featured in: Best Fonts for Websites

“LAPOYA” (meaning in english “the coolest”) is a large slab serif typeface family, with a certain Italian inverted contrast touch. Specially designed for advertising big shows and commerces, Lapoya has 36 variables and four axes, including a text and decorative versions, where the drawing and width of its counterforms vary. It also has icons that remember the old aesthetics of wood types from the early 20th century, and more than 400 characters with a multitude of signs and ligatures, that make Lapoya ideal for up to 89 languages. It is clearly inspired by the large wood types designed for posters, advertisements and newspapers. Since they were introduced in the 19th century, slab serifs have become extremely popular. In fact, serifs are often enlarged, not so much to look like beautiful or balanced letters, but to be more graphic and visual powerful than others. Furthermore, in the case of this typeface, this idea has been applied not only to capital letters, but also to the lowercase, numbers and signs of all kinds. “That’s why this typeface is LAPOYA!” Designed by Carlos Campos in 2023. cuchi@cuchiquetipo.com OPENTYPE FONT 426 GLYPHS 388 CHARACTERS 4 AXES 36 INSTANCES 9 LAYOUT FEATURES 89 LANGUAGES

Introducing the innovative and original Josep Patau’s new recipe, salsa and wild-type master. 1. In a font, combine a bit of slightly outdated British slab types from the late Victorian period. If you find Vincent Figgins’s variety, do not discard. You'll find plenty to choose from in his specimens, some of then with unexpected vitality an enviably condition, despite it’s age. As aging wine, they had improve their quality with time. Cut Didones into thin slices and add. 2. In a blender, whisk the strength of these Slab serif with highly contrasted strokes from Bodoni or Didot’s neoclassical types. Adjust the mix to get a sweeter or spicier taste, but do not forget to emphasize the contrast to avoid the dressing off. 3. On the page, set the wide variety of weights as your menu demands. If you want to feed fill the stomach of the hungriest holders, use Bridone Titling as main course. If you are serving a traditional menu, starter, main and dessert, then simmer a combination of weights and sizes according to your space. It will not disappoint, much less your guests . 4. Spread thoroughly the page, serve and enjoy . If you like natural, switch to Bridona, your pages will thank you.

Introducing our newest font Kaboore, a retro condensed themed font, is a clean and modern typeface that gives off a strong, unique, and clean impression. Its thick, sturdy appearance is perfect for creating attention-grabbing titles and headlines. it is slightly compressed so it works well in medium or large font sizes while maintaining legibility. This Kaboore font is designed with 2 styles in the form of the slab and sans, also enriched with optional ligatures, so use this font immediately to get your project extraordinary. What’s Included : - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw so that you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support

Baltimore Type Foundry released its Antique Geometric series by 1883, including it that year on advance sheets for their 1886 Specimen Book, shortly after the firm was taken over by Charles J. Cary. We have chosen to call our version of the face “Baltimore Geometric” because we like the name better. The Central Type Foundry-Boston Type Foundry combine followed with a similar typeface in 1884, using an engraving machine to cut directly into matrices (Gray page 124). It was called simply “Geometric”. As noted in the write-up for HiH font Teutonia, a number of similar typeface designs have appeared over the years. The simplicity of concept is inviting and certainly fits nicely with some of the intellectual theories that developed in the early twentieth century, like the De Stijl and Constructivist movements. This font is useful in conveying an image that is logical and mechanical, implying a high degree of functionality.

There's nothing really disastrous (impending or not) going on in my life right now, but I have always liked the expression. I thought about it when I watched a news item about the recent storm we had in Europe. The news showed footage of a person narrowly escaping a huge falling tree. Impending Disaster font is certainly no disaster. I created it using my fantastic Chinese ink and a broken tapas skewer (I seemed to have run out of my regular satay skewers). The result is a slightly rough, comic book kinda font. It comes with two sets of alternates for the lower case letters (which cycle as you type), one set of stylistic alternates for the 'O' glyph (and all accented O's), an alternate ampersand, asterisk, question mark and exclamation mark and a set of alternate numerals. Impending Disaster comes with extensive language support, including Vietnamese, Greek and Sami - so don't come running and say you didn't have any options! ;-)

Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.