ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his preferred furniture in his own living room; the toast was so that he’d always have sustenance near at hand.) Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering (with its peculiar extraneous comma in the title) is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model. Johnston’s letters were constructed very carefully, based on his study of historical writing techniques at the British Museum. His capital letters took their form from the best classical Roman inscriptions. “He had serious rules for his sans serif style,” says Farey, “particularly the height-to-weight ratio of 1:7 for the construction of line weight, and therefore horizontals and verticals were to be the same thickness. Johnston’s O’s and C’s and G’s and even his S’s were constructions of perfect circles. This was a bit of a problem as far as text sizes were concerned, or in reality sizes smaller than half an inch. It also precluded any other weight but medium ‘ any weight lighter or heavier than his 1:7 relationship.” Johnston was famously slow at any project he undertook, says Farey. “He did eventually, under protest, create a bolder weight, in capitals only ‘ which took twenty years to complete.” Farey and his colleague Richard Dawson have based ITC Johnston on Edward Johnston’s original block letters, expanding them into a three-weight type family. Johnston himself never called his Underground lettering a typeface, according to Farey. It was an alphabet meant for signage and other display purposes, designed to be legible at a glance rather than readable in passages of text. Farey and Dawson’s adaptation retains the sparkling starkness of Johnston’s letters while combining comfortably into text. Johnston’s block letter bears an obvious resemblance to Gill Sans, the highly successful type family developed by Monotype in the 1920s. The young Eric Gill had studied under Johnston at the London College of Printing, worked on the Underground project with him, and followed many of the same principles in developing his own sans serif typeface. The Johnston letters gave a characteristic look to London’s transport system after the First World War, but it was Gill Sans that became the emblematic letter form of British graphic design for decades. (Johnston’s sans serif continued in use in the Underground until the early ‘80s, when a revised and modernized version, with a tighter fit and a larger x-height, was designed by the London design firm Banks and Miles.) Farey and Dawson, working from their studio in London’s Clerkenwell, wanted to create a type family that was neither a museum piece nor a bastardization, and that would “provide an alternative of the same school” to the omnipresent Gill Sans. “These alphabets,” says Farey, referring to the Johnston letters, “have never been developed as contemporary styles.” He and Dawson not only devised three weights of ITC Johnston but gave it a full set of small capitals in each weight ‘ something that neither the original Johnston face nor the Gill faces have ‘ as well as old-style figures and several alternate characters.

Ordinary Boys - Elegant Font Duo is a delightful and versatile font combination that consists of a modern sans-serif font and a playful handwriting font. With a perfect blend of modern elegance and fun, this font duo offers creative possibilities for various design themes. The sans-serif font exudes sophistication and is ideal for modern and elegant projects, while the handwriting font adds a playful and enjoyable touch, perfect for fun and lighthearted designs. Whether you're creating logos, headlines, titles, invitations, greeting cards, printing materials, or designs for children, Ordinary Boys will bring charm and character to your projects. The modern and playful style of Ordinary Boys is what sets it apart. The sans-serif font showcases clean lines and a sleek design, conveying a sense of elegance and professionalism. On the other hand, the handwriting font injects a fun and whimsical vibe, adding a touch of enjoyment and personality to your text. The versatility of this font duo allows you to seamlessly switch between elegant and playful designs, making it suitable for a wide range of projects. Ordinary Boys - Elegant Font Duo brings the best of both worlds to your design projects. Its unique combination of modern elegance and playful fun allows you to create a diverse range of designs, catering to different themes and styles. Whether you're designing for sophisticated brands or playful children's themes, Ordinary Boys will elevate your designs with its charming and delightful touch, making your projects truly stand out with its versatility and character.

Elevate your design projects with Cooker Cake, a vibrant and playful sans serif display font. With its charismatic style and versatile nature, this font adds a touch of excitement and creativity to any typography-based endeavor. Whether you're designing logos, posters, headers, or website elements, Cooker Cake will captivate your audience and make your text pop. Cooker Cake features all capital letters, giving your designs a bold and impactful appearance. The font also includes a wide range of numbers and punctuation, ensuring that your compositions are complete and functional. Its multilingual support allows you to incorporate various languages seamlessly, making it ideal for global projects. One of the standout features of Cooker Cake is its PUA (Private Use Area) encoding. This means that you have access to additional special characters, glyphs, and ligatures, expanding your creative possibilities and enabling you to add unique flourishes to your designs. Let your imagination run wild as you explore the various alternates and stylistic options available in this font. With its sans-serif style, Cooker Cake strikes the perfect balance between modern aesthetics and a playful vibe. It works harmoniously in both digital and print formats, making it suitable for a wide range of applications. From branding and packaging to social media graphics and advertising campaigns, this font will bring a sense of joy and energy to your projects. Experience the versatility and captivating charm of Cooker Cake Sans Serif Display Font. Let its playful and dynamic personality infuse your typography with excitement.

Welcome to the world of Luckywish Sans-Serif Handmade Font, a special offering born from hands full of creativity and love. Combining the art of handwriting with the simplicity of a sans-serif, Luckywish font offers a magical script that fulfills all your wishes. Luckywish is a symbol of hope that shines through every stroke found in each character. Crafted with heartfelt dedication, this font showcases the natural beauty of handwriting, bringing warmth and joy to every design composition. Armed with a pen and imagination, Luckywish exudes a unique charm. Its relaxed and delicately intertwined style brings a friendly and inviting ambiance to every formed sentence. When used, this font will infuse happiness and a fresh spirit into every project you undertake. Luckywish is more than just a font; it's a loyal partner to designers, writers, and creators alike. With its sans-serif characteristics, this font is easy to use and suitable for a variety of creative projects, from logo designs to posters, from wedding invitations to company branding. In the palm of your hand, Luckywish offers a perfect balance between boldness and delightful gentleness. Each character is meticulously crafted to provide unparalleled harmony in every usage. It's time to let your hopes and imagination flourish with Luckywish. Let this font bring joy and inspiration into your design world. Get ready to witness your words and messages transform into mesmerizing works of art that capture hearts. Be part of this magical journey with Luckywish. Get the font now and enjoy limitless creativity with an unmatched personal touch.

The name Corpid derives from “Corporate Identity” — which is what this family of low-contrast sans-serifs was made for. Corpid was originally commissioned by Studio Dumbar in the Netherlands as a corporate typeface for the Dutch Ministry of Agriculture, Nature Management and Fishing. The font was designed to replace the existing standard typeface (a well-known business-like sans-serif) to provide the organization with a unique and strong identity. Although it was designed to fit strict technical requirements, Corpid has a personality all of its own. This was in part a result of what Luc(as) calls “creating tension” between the inner and outer curves of each character. “I tend to put a little more diagonal contrast into fonts than is the case in most neutral sans serif fonts. This brings a certain humanistic touch to the typeface. Much more subtle here than in Thesis – but although it is almost invisible, it is still palpable.” Corpid was gradually expanded into a five-weight, three-width family. The new Corpid SemiCondensed has double functionality. It is a no-frills, compact headline font that offers optimum legibility in sizes from small to huge. It is also a great space-saving text typeface for magazines, newsletters or annual reports: economic, versatile, and provided with several different numeral sets. In this OpenType type version, all weights come with Small Caps. With its wealth of numeral styles and complete character sets (including Central European) the Corpid family is now well equipped to tackle the most complex of typographic tasks.

LaFarge is a typeface primarily inspired by the historic mosaic titling capitals found in the New York City Subway, designed by architect Squire J. Vickers and his staff between 1915-1927. These elegant but industrial signs are characteristic of early-20th century American architectural lettering, and show an evolution of the classical Roman capitals to lower contrast, bolder serifs, and more regular character widths. The majority of this lettering still remains in subway stations today, and though elements of the style vary from sign to sign, many carry the unique features that are reflected in LaFarge: high-waisted crossbars with angled serifs, elegantly curved “R” leg, and distinctive trapezoidal serifs. LaFarge expands this style into a lower case, taking cues from contemporary typefaces like Bookman, Cheltenham, and Della Robbia. A number of typographic features are included, such as small caps, ordinal indicators / superscript letters, arrows, and a set of borders inspired by early subway tile. The result is a fashionable, architecturally-minded typeface that is just as at home on the façade of a grand public building as it is on packaging, magazines, or the web. LaFarge works well in both text and display settings, remaining readable at small sizes but showing off its elegant details in larger uses. LaFarge has received the Communication Arts Typography Award, the ADC Annual Merit Award, is included in the 2020 STA 100, and was part of designer Greg Shutters’ winning portfolio in the 2019 Type Directors Club Ascender Awards. You can download a PDF specimen of LaFarge, and also view a video of LaFarge in action.

Dr. Gerard Unger expands the concept of Sanserata to a sans type family with Sanserata, adding specific characteristics which improve reading. Sanserata’s originality does not overtly present itself at text sizes. Rather, at those sizes, it draws upon its enormous x-height, short extenders, and articulated terminals to improve readability, especially on screens. Having articulated terminals means characters flare as they near their end, but readers likely won’t notice. What they would notice is that their ability to take in more content in a line of text is improved because the lettershapes are more defined. Articulation also makes clearer text from digital sources, where rectangular endings tend to get rounded by the emission of light from the screen. Lately there seems a whispered discontent with the lack of progress in the sans serif category. Designs can either stretch too far beyond what is accepted or be too bland to be considered new. Sanserata’s strength is in being vivid and unique without being off-putting. This bodes well for designers of paragraphs and of branding schemes since, with Sanserata’s two flavors, it is well able to capture attention or simply set the tone. Sanserata’s first voice is a generous, friendly, and even cheerful sans serif. But when using the alternate letterforms its voice becomes more businesslike, though still with nice curves, generous proportions, and a pleasant character. Sanserata comes in seven weights with matching italics, covers the Latin Extended character set, and is loaded with extras. Its OpenType features allow for the implementation of typographic niceties such as small caps, both tabular and proportional lining and oldstyle figures, ligatures, alternate characters, case-sensitive variants, and fractions. The complete Sanserata family, along with our entire catalogue, has been optimised for today’s varied screen uses. Dr Unger worked with Tom Grace on the production of Sanserata. For extended branding use with Sanserata, check out Sanserata, the contemporary, eclectic typeface drawn from roots in Romanesque Europe.

Michaelangelo. da Vinci. Bellini. Rafael. Masters of Italian art whose names have dwarfed those of many other great Italian artists. Yet relics from these other artists remain, though often unnoticed because of their practical nature. These unknowns are the Italian Masters of vernacular sign painting, and insigne now gives a nod to their work with its new sans serif, Gineso. Based on its inspiration, Gineso was created for posters, headlines and logotypes. (It does well in apps, too, though the sign painters probably weren’t thinking about that at the time.) Aesthetically remedied, yet still with an uncut charm, Gineso’s condensed qualities make it especially nice for signs and titling where horizontal space is at a premium. The tight, narrow forms of its geometric design leave you with a robust flavor that will remind you of mamma’s spaghetti. But don’t worry; the font’s ample counters ensure your audience won’t be reading through a bowl of pasta. These condensed forms look great on their own or when their seven different weights and matching italics are utilized together. With the included OpenType features, fractions and superior/inferior positions are also available to broaden your palette. Even more, this font is ready for complex, professional typography with OpenType features like alternate letters and a large character set including Central and Eastern European Languages. So when you find yourself (or your project) in a tight space, stir in Gineso to get the right taste for your copy. It may just make all the difference.

The idea for Gilman started simple enough, a serif typeface that works well for large amounts of text. However, after many struggles creating a quality typeface digitally, I decided to first draw the complete alphabet by hand on paper, and then trace that digitally. The result is a unique workhorse typeface with a subtle “human touch” that is very rare in this modern technological age. Gilman has extensive language support and comes with many opentype features like true small caps, tabular lining figures, stylistic alternates, ligatures and more. Gilman Sans (derived from the serif) is an excellent compliment and works together harmoniously with Gilman on the page.

Prototype is a typeface with a very contemporary identity crisis—is it old or new? uppercase or lowercase? serif or sans-serif? Prototype tries to be all things to all people. There have been many attempts at creating a universal typeface, one that rationalises the alphabet and removes the inconsistencies of upper and lower case, applying an unreasonable logic to something that has grown organically ...and is already perfectly usable! Prototype was the same experiment carried out at a time when design was experiencing an identity crisis of its own—letterforms that try to be all things to all people but end up being something else entirely.

Malsheta font is designed by combining an elegant script font with a simple and charming serif font style that makes this font look different and unique. This font is good for logo design, Social media, Movie Titles, Books Titles, short text even long text letters, and good for your secondary text font with sans or serif. Featured: Standard Uppercase & Lowercase Numeral & Punctuation Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ Alternate & Ligature PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw. so you can use all the variations of the glyphs. Hope you enjoy our fonts!

The original plan for Atlantic was to design a typeface in the Venetian syle of the Renaissance, with handwriting character and large ascenders. There is a wave-rolling unevenness in both the x- and cap-height caused by the strong ductus pointing to the upper right, together with heavily curved serifs, resulting in a very lively image of text on a page. Atlantic – its name reflects the ocean, ships, carriers and loads, tourism and so on. These are the themes Atlantic is best suited for. The extended family includes a serif, a sans, and a special variant – a SeaWashed. Atlantic was designed for the URW++ SelecType collection.

I am pleased to introduce Brixton Pro, a sophisticated yet approachable typeface that combines the elegance of a suit with the comfort of sneakers. This typeface is designed to make a bold statement while remaining friendly, inviting, and playful. The Brixton Pro collection includes both a serif and a sans-serif typeface (with oblique, and condensed styles available in 4 weights each) that work harmoniously together, providing versatility and flexibility for a wide range of design purposes. These fonts are particularly well-suited for marketing, branding, packaging, and other designs that aim to capture attention and stand out, whether in corporate or non-corporate contexts.

Ruha Harline is a modern and mechanical serif typeface and is the result of stencil's RUHA development. Being the first typeface of the family, it sets the basic concepts for further development, on each version to come. The design approach, results from a rigid geometrical connection with the Roman du Roi, since the letterforms are imposed by the constraints of the RUHA ruler. The main typographic proportions are connected with the modern typefaces, like Didot or Bodoni. Maintaining the same structure with different typographical and stylistic properties, the stencil allows to explore a modern typeface, with vertical stress, high contrast between the thick and thin strokes and hairline serifs.

Amora is a messy, feminine, carefree script that is perfect for logos, posters, signage, and more! Fonts I paired with in the samples are Adobe Caslon, Proxima Nova (both available through www.typekit.com) and Bebas Neue. Comes with 79 ligatures for a totally unique hand-written feel! Includes: Upper + Lowercase Letters w/ alternates Non-English support 79 Ligatures Best for: Logos Branding Large format writing Feminine look + feel Paired with sans serifs (Proxima Nova, Bebas) and classic serifs (Adobe Caslon, Baskerville) Web headers Signage Wedding invitations and decor (table numbers, signage, balloons, etc.) Not best for: Small printing Long quotes (generally flows better with just a few words) Patterned backgrounds

Voguelicious is a classic and elegant serif font family. The family consists of six serif styles with a chic vintage look and real italics. Voguelicious is compact and therefore very suitable for magazines and fashion designs. The font gives the right sense of fashion. Voguelicious is enhanced by OpenType features such as ligatures and stylistic alternates. Voguelicious can be used in branding and logo designs, magazines, packaging, fashion accessories. Designer: Leon Hulst Foundry: TypeFaith Fonts TypeFaith Fonts is the type desk of WAT designers in Utrecht (Netherlands). We make fonts that are usable for our own design studio and to share with other designers.

On first impression, Venis is a traditional text typeface: clean, simple and elegant with nice contrast. On closer inspection, you'll notice nuances that add charm and wonder, much like its name (rhymes with "tennis"). Is this font a serif or sans serif? Hmmmm, it never really commits. Further design liberties were taken to create unique qualities in its characters, which are best exemplified by the signature lowercase y. This font family is optimized for print, and has worked beautifully for letterpress projects including wedding invitations and birth announcements. Venis will also work well in newsletters, brochures, proposals, magazines, books, and other text-heavy paper products, bringing creative elegance to your designs.

Holografik is a Neo-Grotesk sans serif font inspired by scientific progress, existential wonder, and social oneness. With its wide structure and light airy weights, Holografik is an optimistic take on a Grotesk font. The stark Swiss style of the characters is softened with playful curved details, such as a bowed descender in the lowercase y, connected descenders in the alt lowercase g and y, and the curved bottom serif in the alt uppercase B and D. Featuring three weights and italics, it is ideal for use at larger scales like headlines, packaging, editorial, branding, and posters. Includes punctuation, glyphs, diacritics, numerals, icons, and multilingual support.

The Sommet family of typefaces has been updated with a new slab serif variant. Expanding on Sommet's successful design principals, Sommet Slab is there when you need more impact and power. Sommet Slab is available with six weights and complementary italics and plenty of OpenType features. Sommet Slab features a tall x-height, and its letterforms are compact, perfect for when layout space is at a premium. Over twenty OpenType alternate characters are available, including friendlier upright italic forms, and a unique simplified lowercase. Sommet Slab also includes oldstyle figures and small caps. Use Sommet Slab whenever you need a powerful and contemporary slab-serif.

Young Baroque was designed by Doyald Young, and the font first appeared in the ITC library in 1984. It is a delicate and elegant typeface, whose basic forms are those of baroque script. The generous spirals adorning the capital letters give the font its temperament and contrast beautifully with the small, heavily slanted lower case letters. The flowing, graceful characters create an overall image of aristocratic elegance and dignity. This font can be used advantageously for labels, invitations and certificates and its capitals as initials to contrast harmoniously with both serif and sans serif fonts. Young Baroque is best used for headlines or short texts. Featured in: Best Fonts for Tattoos

Sigillium is a flare serif typefaces, which inspired by early XX centuries sign painting advertising. It has strong historical nature. Letters proportions are very closed to the Roman Capital Letters. Sharp flare serifs endings give special medieval style to the typeface. Sigillium includes: 4 types in Upper- and Lowercases Each style contains more than 250 glyphs which support Latin, Western European, Central European languages (Cyrillic is also included) Files description: regular, carved empty, - not filled 2 styles carved with shadow, - different "light" directions Hope you are enjoying using Sigillium. Please do not hesitate to ask me any questions about the product. (c) Photo credit - Unsplash

Linotype Minos is part of the Take Type Library, chosen from contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. This fun font was designed by Swiss artist Christian Goetz, who named it after King Minos of Crete of the Bronze Age. Typical of scripts of this time were the ornamental borders around the characters, found on palaces of Knossos, Phaistos and Mallia. These borders surround every character of Linotype Minos, making it exclusively for headlines in larger point sizes. Single characters can also be used as initials mixed with other alphabets, especially with constructed sans serif and modern serif fonts.

Aviano is an extended titling face with influence from the power and timeless beauty of classical letterforms. Aviano features extended characters for a formal feel, sharp, powerful looking serifs and geometric and consistent letterforms. Use Aviano as an alternative to Trajan. Aviano includes a number of advanced OpenType features including alternates, 40 unique ligatures and old style figures. The Aviano family was updated in 2008 to include a light and black weight. Be sure to check out the rest of the Aviano series, including Aviano Serif, Aviano Sans and Aviano Slab. Aviano is named for a small town at the base of the Alps in northern Italy.

Big Sur is a six-width slab serif font family with a unique look. At first glance, it is clearly in the tradition of old west style alphabets, with its chunky top and bottom strokes and serifs. But it also features a whimsical vibe in the curvy and pointed flourishes, the wavy baseline, and the swash terminals on many of the glyphs. It's a true standout with unique identifiers, and is bound to grab the eye as something new and different; yet it's traditional enough to establish a solid Western or vintage Americana style. Great for rodeo, county or state fairs, saloons, pubs & taverns, cowboy gear, and even vintage psychedelic posters.