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  1. Otoboke by Typodermic, $11.95
    Far out, fellow psychonauts, have you checked out the trippy typeface called Otoboke? Let me tell you, this font is not from this world—it’s straight from the cosmos! With its mind-bending letter pair thingamajigs, even repeating letters are otherworldly. Take a closer look at Otoboke, and you’ll notice the fur texture—it’s like the letters are alive and ready to party! But where did this font’s tripped-out, letterforms come from, you ask? Well, they were inspired by none other than Louis Minott’s 1965 classic, Davida, channeling the vibes, and taking it to a whole new level. So, if you’re ready to take your graphic design to a whole new dimension, look no further than Otoboke. This typeface is not for the faint of heart—it’s for the true freakazoids. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  2. Alfarooq by Eyad Al-Samman, $20.00
    Alfarooq is the most widely known epithet for the Islamic figure Umar ibn al-Khattab (c. 586 - 644) who was a leading companion and an adviser to the Islamic prophet Muhammad (peace be upon him) who later became the second Muslim Caliph after Muhammad’s death (pbuh) in 632. Muslims widely know Umar ibn Al-Khattab (may Allah be pleased with him) as Alfarooq (i.e., he who knows and distinguishes between truth and falsehood). Alfarooq is a unique, wide, and headline Arabic display typeface. The main trait of this typeface is the novel design of its letters' tails and its dots which renders it as one of the modern stylish typefaces used for headlines and titles. This can be noticed in different letters such as Ain, Ghain, Jeem, Khah, Seen, Sheen, and others. In addition, Alfarooq font has an Arabic character set which supports Arabic, Persian, Kurdish, and Urdu letters and numerals with a limited range of specific Arabic ligatures. This typeface comes in two ultra-bold styles (i.e., Alfarooq and Alfarooq-Pro) and more than 430 distinctive glyphs with a single weight for each style. Alfarooq typeface effectively offers diverse typographic and digital usages including mainly the very large and wide poster-size works. Due to its strong baseline-stroke, Alfarooq typeface is appropriate for heading and titling works in Arabic, Persian, Kurdish, and Urdu newspapers, magazines, and other printed materials. It is also elegantly suitable for signs, book covers, advertisement light boards, street and city names, products- and services names, and titles of flyers, pamphlets, and posters. The wide style of Alfarooq font’s characters gives it more distinction when it is used in greeting cards, covers, exhibitions' signboards, external or internal walls of malls, and also the exits and entrances of airports and halls.
  3. Supernett cn by FaceType, $19.90
    ›Hi! Please note you are visiting Old Supernett. We decided to upgrade it: more styles, more glyphs, more features, more everything! View New Supernett here: Supernett 2019› Georg from FaceType Supernett – a versatile hand drawn/handmade/handwritten font – is tailored for large font sizes but also impresses with an astounding legibility in small typesettings. Supernett is fairly condensed for space-saving headlines. The extensive character set supports Central and Eastern European as well as Western European languages. Each style contains more than 4700 glyphs to let the font look real hand-made. Three OpenType features are specially created to enhance this impression, with a maximum effect when applied to big type: Alternating Letters For a truly hand-drawn look, letters and numerics alternate randomly between three different variants → activate Contextual Alternates Rotating letters All glyphs rotate randomly and slightly around their own axis → activate OpenType Swashes Varying Baseline Shift Each single glyph moves individually up or down → activate OpenType Titling Alternates More OpenType Features: Case Sensitive Forms This feature shifts various punctuation marks to a position that works better with all caps typography → It is deployed when an app’s all-caps styling is applied Slashed Zero The problem with the numeral 0 is that it can look too much like O in some typefaces. This feature replaces every zero with a slashed zero → activate Zero with a Slash Fractions Substitutes figures separated by a slash by proper fraction glyphs. A date however, written like 10/12/2013 will remain unchanged → activate Fractions Stylistic Set 03 Choose between two different styles of bullet (•) → activate Stylistic Set 03 Stylistic Set 04 Choose between two different styles of Y → activate Stylistic Set 04 View other fonts from Georg Herold-Wildfellner: Sofa Serif | Sofa Sans | Mila Script Pro | Pinto | Supernett | Mr Moustache | Aeronaut | Ivory | Weingut
  4. Ratherbe by Zane Studio, $15.00
    Ratherbe is a new modern brush font with an irregular baseline. A contemporary approach to design, natural handmade, suitable for use in designs for clothing, invitations, book titles, stationery designs, quotes, branding, logos, greeting cards, T-shirts, packaging designs, posters, and more. Complete with upper and lower case letters, and multi-language support, numbers, punctuation and several ligature. Thank you very much for searching and letting me know if you have questions.
  5. Bloemgracht by Hanoded, $15.00
    In the old Amsterdam neighborhood of 'De Jordaan', you will find a canal called Bloemgracht (Flower Canal). For many years, a coffee store called Schildmeijer could be found here. Their paper coffee bags and advertisements sported a hand made font which I have tried to recreate and the result is Bloemgracht typeface. It is an all caps art deco font, quite angular, but very legible and distinct. Bloemgracht comes with extensive language support.
  6. Dom Casual by URW Type Foundry, $89.99
    Dom Casual is a very condensed script, almost monotone, with irregular vertical strokes ending at different heights, and which suggests a freehand effect. It was designed by Pete Dom in 1951 for American Type Founders. As its name suggests, the Dom Casual font gives the appearance of a quick brush-like lettering and is suitable for setting titles, subheadings and short copy. There is some variations of stress in the rounded letters.
  7. Nevaeh Scratch by Kufic Studio, $15.00
    Nevaeh Scratch is a stylized version of the font Nevaeh. The design has been inspired by the paper cut effect. Nevaeh Scratch has a unique design with rough and irregular linings yet, a perfect font. The font has a simple and minimalist factor with all main characters, the font is specially made for those who are in the printing and branding fields. Carefully engraved and stenciled to deliver clean cuts and design.
  8. Oro y Plata by Lamatas un Slazdi, $28.00
    The collection Oro y Plata (Gold and Silver) is a Mexican style blackletter, dedicated to the three big silver cities – Taxco, Zacatecas and Guanajuato. Taxco is more angular compared to rounded Zacatecas and elaborate Guanajuato. The fonts contain small capitals, ligatures, initial forms, contextual alternates and other OpenType features. The special feature is a stylistic set of superscript caps with possibility to underline them. It supports all the European languages using Latin alphabet.
  9. Collage BB by Posterizer KG, $24.00
    Collage BB font was created for visual imitating of cuted paper Serif letters. The idea was to imitate kid’s clumsiness and irregular shape of letters. Good readability allows using this font for making some long texts. The font contains all the Latin and Cyrillic glyphs. BB - Bajina Bašta (Bašta in English means Garden) is the name of the small town where I spent my carefree childhood. That’s why I was inspired by Peter Pan.
  10. Gregean Brush by Gatype, $16.00
    Gregean Brush is a relaxed brush font with a fine grit texture. This font has an irregular treatment between characters to give it a more realistic look. Suitable for use on title designs such as book titles, stationery designs, quotes, branding, logos, clothing, invitations, greeting cards, t-shirts, packaging designs, posters, and others. The Gregean Brush has the texture of a dry brush pen and the Solid is a slightly cleaner version. Thank You! - Gatype
  11. Estricta by Graviton, $24.00
    Estricta font family has been designed for Graviton Font Foundry by Pablo Balcells in 2017. It is a sans serif typeface with a geometrical and mechanic appearence, its sharp, angular edges provide a strong and solid design. It has been conceived to be most suitable for short and middle length text blocks, as well as on all sized headlines. Estricta consists of 12 styles. Each containing small caps and glyph coverage for several languages.
  12. Toner by Smartfont, $20.00
    If you like a bold and powerful all-caps sans-serif font to make your message stand out, Toner can be the choice to maximize your goals.иThis type family furthers the angular design by styling characters like O, R, P, etc. to be rectangular. To make it more attractive, Toner also provides opentypes features such as stylistic alternates and a stylistic set. Best for expressive headlines, posters, billboards and of course brand identities.
  13. Graffix by Studio K, $45.00
    Graffix is best described as a modern classic. A crisp geometric sans serif with just a hint of Art Deco in the roll of the capital A, D & R, and the curvaceous lines of the capital M, V & W. The distinctive tear shaped counters of the lower case a, b, d, p & q give it its essential character, together with such quirky features as the angular descenders of the lower case g and j.
  14. Tuerca by Graviton, $24.00
    Tuerca font family has been designed for Graviton Font Foundry by Pablo Balcells in 2021. It is a slightly extended sans serif typeface with a strong technical appearence. Its squared, angular shapes provide a futuristic and robust aesthetics. It has been conceived to be most suitable for logos, headlines and display design pieces as well as short length text blocks. Tuerca consists of 8 styles, each containing small caps and glyph coverage for several languages.
  15. Strikefield by Zamjump, $17.00
    Strikefield is a textured brush font, a contemporary approach to design,natural handcrafted with an irregular base line. Suitable for use in title designs such as clothing,quotes, branding, logos, packaging designs, posters, album music and more. Strikefield includes a complete set of upper and lower case, alternate, swash, as well as multi-language, numeric, punctuation, binding support. Thank you so much for watching and enjoying it! File Included : - Uppercase - Lowercase - Ligature - Alternate - Swash - Multilanguage
  16. Binaria by Graviton, $24.00
    Binaria font family has been designed for Graviton Font Foundry by Pablo Balcells in 2018. It is a sans serif typeface with a mechanic appearence. Its squared, angular shapes provide a futuristic and robust design. It has been conceived to be most suitable for logos, headlines and display design pieces as well as short length text blocks. Binaria consists of 12 styles, each containing small caps and glyph coverage for several languages.
  17. ALS Rundgang by Art. Lebedev Studio, $63.00
    ALS Rundgang is a decorative font designed specially for advertising purposes that reminds one of electronic display boards and bitmap typefaces. It includes only capital letters. Some of the letterforms are deliberately misshaped to have a teenage angular look‚it’s a bit crazy and out of proportion. Rundgang is well-suited for any youth-aimed design, such as various event and campaign materials, periodicals, flyers, leaflets, posters and other youngish marketing stuff.
  18. Fragile Script by Dhan Studio, $19.00
    Fragile Script is textured brush font, featuring a contemporary approach to design, and a handmade, natural irregular baseline. It is also equipped with alternatives and ligatures. Suitable for use in title design as well as apparel, invitations, books tittle, stationery design, quotes, branding, logos, greeting card, t-shirt, packaging design, poster and more. Fragile Script includes a complete set of uppercase and lowercase letters, as well as multi-language support, numbers, punctuation.
  19. Edvard by Julia Bausenhardt, $45.00
    This font is based on the handwriting of Norwegian painter Edvard Munch. Using his many letters, drafts, notes- and sketchbooks as reference, this font characterizes the elegant yet sometimes quite irregular writing style Munch had. To resemble naturalistic writing and remain as authentic as possible, a combination of extended ligatures and alternates has been included, as well as Swash characters (accessible via open-type). Additionally, several of Munch's paintings and woodcuts are embedded as extras.
  20. FP Dancer Tango by Fontpartners, $29.00
    FP Dancer Tango is a humanist-influenced techno-like font, designed 2012-14 by Morten Rostgaard Olsen & Ole Søndergaard. FP Dancer Tango will be a useful tool, helping you to create wonderful headlines and text-columns in magazines and so. The font is surprisingly readable, even in small point sizes. Among other things as a result of the smooth transitions between the angular shapes. In addition, the condensed shapes saves a lot of space.
  21. Mansfield by HafisHidayat, $20.00
    Mansfield is a very interesting brush texture font, it also provides some extra binders, Alternatives, and strokes. a contemporary approach to design, naturally handcrafted with an irregular baseline. Suitable for use in title design, such as clothing, logos, greeting cards, t-shirts, packaging designs, invitations, book titles, stationery designs, quotes, branding, posters and more. Mansfield includes a full set of upper and lower case letters, as well as multi-language support, numbers, punctuation, ligatures, alternatives.
  22. P49 by dn.type, $25.00
    P—49 is a geometric, unicase sans-serif typeface inspired by the angular patterns found in modern suspension bridges. Each letter is constructed on a grid made up of 90° and 45° angles, drawn from the steel trusses supporting the imposing vertical towers of suspension bridges. Every letter, number and punctuation mark strictly follows the grid creating a uniform, contemporary industrial feel to the typeface making it ideal for display use in large point sizes.
  23. ITC Stoclet by ITC, $29.99
    ITC Stoclet is the work of British designer Phill Grimshaw, an offshoot of the research and experimentation which led to the development of ITC Rennie Mackintosh. It is a condensed, angular typeface, and its sharp angles, swooping curves and long forms are reminiscent of Art Nouveau. The font includes a number of alternative characters which enhance its flexibility. ITC Stoclet is ideal for large, ornamental designs as well as short blocks of text.
  24. Rum Doodle by Hanoded, $15.00
    The Ascent of Rum Doodle is short story written in 1956 by W. E. Bowman. The story is a parody of the many non-fictional mountaineering chronicles and tells the adventures of a group of incompetent climbers, trying to conquer the highest mountain in the world. Rum Doodle is an angular, uneven font, ideal for posters and book covers. The lower case letters all have alternates and it comes with a mountain of language support.
  25. Hamada by Linotype, $29.99
    Hamada is a script typeface based on the powerful work of English calligrapher Gaynor Goffe. Hamada captures looseness and charming irregularities of the pen on the page, allowing ink to edge out from the contours and move across curves and letters. Thanks to OpenType, Hamada creates an impression very much like that of real calligraphy. Most of the letters in Hamada have alternate versions; the typeface comes with ligatures, ending swashes, and more.
  26. Scradl by Luxfont, $35.00
    Welcome to the world of Scradl - where fonts become the tool of the cutter and the artist at the same time. These letters, as if cut out of paper without preliminary drawings, are rough, angular and full of character. The main font is the canvas for your creativity. Additional variations add a stroke, shadow, or even a sticker effect, creating a harmonious visual interaction. Features: - Multilingual - Kerning - Ability to adapt letters to other languages
  27. Spooky by ITC, $29.00
    The mysterious Spooky, an alphabet to frighten even the bravest, was created by British designer Timothy Donaldson. The figures line themselves up, irregular and with uneven outer contours, and conjure up thoughts of ghosts, bats, vampires and darkness. Spooky is the ideal font for ghost stories with happy endings, a parody on horror and romance. As an added bonus, Spooky includes illustrations, from black cat to spider to witch - everything needed to earn its name.
  28. Mechanikschrift by Victory Type, $12.00
    Mechanikschrift, roughly German for “mechanical writing”, is a typeface from Noah Rothschild and Victory Type. The aesthetic of this font is just what its name points towards: machine-like structure with a German flare. Minimalism is often associated with German design, and Mechanikschrift is a minimalist typeface. Furthermore, the designs of the characters, outside of the general theme of squared-off corners and angular appearance, are related to Herbert Bayer’s work at the Bauhaus.
  29. The font Hullunkruunu, crafted by the talented designer junkohanhero, embodies an exquisite fusion of artistic flamboyance and whimsical sophistication. It's as if the designer reached into the realm...
  30. As you embark on the enchanting journey through the world of typography, you'll stumble upon a font that dances to its own beat, marches on its own drum, and sings its own harmonies. Ladies and gentl...
  31. Ah, FellFel, the font! If fonts were characters at a grand dinner party, FellFel would be that intriguing guest who captures attention the moment they step through the door. You might not find FellFe...
  32. Junction Regular is a distinctive font crafted with meticulous attention by The League of Moveable Type, a pioneering collective dedicated to offering high-quality, open-source typefaces. This partic...
  33. ITC Merss by ITC, $29.99
    ITC Merss proves that sometimes accidents work out just fine. Late one evening Eduardo Manso, an Argentinean graphic and type designer, spilled coffee on his desk. When he began to wipe up the mess, he noticed that one of the splashes looked like a roman letter 'l' - complete with serifs. This triggered his imagination. “What if a complete alphabet was created with this same irregular flow to the character designs?” ITC Merss was the result of Manso's experiments with “fluid” letter shapes. The oddly handsome design looks aged and spontaneous at the same time. Its irregular texture is striking-the result of careful modeling of character shapes. While Manso wanted to maintain the free-form character of spilled liquid, he also knew the individual letters had to work together with an underlying harmony. When not experimenting with typefaces - or spilled coffee - Manso creates award-winning graphic and publication designs. A contributor to the design magazine el Huevo (the Egg), he also writes articles on type and typography and is part of the publication's design team.
  34. Choujun is not just a font; it's an immersive experience in typographical form, designed to bridge the gap between traditional calligraphy and contemporary digital expression. Named after the Chinese...
  35. Ah, Brassiere by Apostrophic Labs – if fonts were garments, this one would definitely be a lacy number you'd find hidden in the mischievous corner of your wardrobe. Picture this: a font that flirts w...
  36. As of my last update in early 2023, there isn't a widely recognized font specifically named "Avril Lavigne" officially affiliated with the artist or endorsed as part of her brand. However, the concep...
  37. Raizza by Ayska, $27.00
    Raizza reguler is a vintage inspired calligraphy script font, perfect for that elegant touch needed for logos, wedding invitations, modern websites, greeting cards, and more! Included are a full set of uppercase swash letters, as well as ending lowercase swashed versions, for a more custom-branded look
  38. Astrid Grotesk by Eclectotype, $40.00
    Astrid Grotesk is a normalized version of Schizotype Grotesk. Normalized; not neutralized. Where many neo-grotesks appear cold with their harsh neutrality, Astrid has a warmth, eminating from its (for want of a better word) clunkiness. With the latest update, it becomes a true workhorse, with a range of widths and italics for the normal widths. Astrid Grotesk, while being clearly a neo-grotesk in appearance, has a personality all of its own. Standout characters include the f and t, and the default binocular g, unusual in neo-grotesks. And the right angled terminals on c, e and s. Stylistic sets offer up alternate forms of a, g, y, I, @, dutch IJ, german eszett and l. A full complement of numerals is included: proportional and tabular, lining and oldstyle, plus fractions, subscript and superscript. Note also that the tabular figures are duplexed across weights - very useful when highlighting specific entries in tables. The tabular figures feature also substitutes in fixed width (across all weights) comma and period, so your decimals line up perfectly always. Lastly, case sensitive forms of certain glyphs are included for all-cap settings. This typeface will be useful for corporate identities and branding work. It’s spaced more for text settings in the normal width, and gets more display-optimized as the width decreases, but with careful tracking, all styles can sing at display sizes. Bored of those other Swiss style typefaces? Astrid Grotesk could be the face you need to breathe new life into your designs. Coupled with Schizotype Grotesk, its more eccentric cousin, you've got an unorthodox branding system ready to use straight out of the box.
  39. Sterling Script by Canada Type, $54.95
    Sterling Script was initially meant to a be digitization/reinterpretation of a copperplate script widely used during what effectively became the last decade of metal type: Stephenson Blake's Youthline, from 1952. The years from 1945 to 1960 saw a heightened demand for copperplate faces, due to post-war market optimism, as well as the banking and insurance industries booming like never before, which triggered the need for design elements that express formal elegance and luxury. The name Sterling Script is a tip of our hat to England, the Stephenson Blake foundry's country of origin. It is also a historical hint about copperplate scripts having been used mainly for banking and bonds in the 19th century. Originally we just wanted to resurrect a gorgeous metal type from the ashes of forgotten history. But after the main font was done we saw that the original s really needed an alternate. We made one. But we felt sorry for the original s and didn't want to see it dropped from use altogether, so we saved it by building a set of ligatures that solve the minor connection problem with the s at large sizes. Before the completion of the ligatures, a few different alternates were also drawn, and we were faced by the fact that the single font we set out to do was now a much larger set than we anticipated. While thinking about how to split up our unexpected bundle of large characters, we drew a few more alternates and some swashes. This abundance "problem" reached a certain point where there was no looking back, so we just decided to go all the way with this font. We added many more alternates, swashes, ligatures, and two full sets of each beginning and ending lowercase letter. The result is over 750 characters of sheer elegance. Sterling Script has many features that set it above and beyond other copperplate scripts: - It has 2 beginning and 2 ending alternates for every single lowercase character. The beginning and ending variants on the vowels are also available in accented form in the appropriate cells of the character map. - Sterling Script is the ultimate elegant font choice for luxury design. Very elegant, but not too soft. Its strong and confident shapes convey a message that is real, comforting and assuring. - One of the eventual purposes of expanding Sterling Script this extensively was to create a script that finds the middle ground between formal and informal without compromising either trait, a script where the degree of formality can be gauged, tweaked, cranked up or toned down depending on the layout's needs. Aside from beginnings and endings, there are multiple variations for the majority of the basic characters. This is a formal script on steroids, where twirls and swashes can be set to come out unexpectedly from any place in the word, which is great for reducing the inherent rigidity of words set in copperplate scripts and "humanizing" them whenever needed. This is especially useful for wedding, postcard and invitation design, where not every viewer of the collateral material has something to do with banking or insurance. - With such an extensive character set, a designer can easily set a word or a sentence in 10 or more different ways, and choose the perfect one for the task at hand. This is particularly useful for work where details are of utmost importance, like logos, slogans, or elegant engravings that consist of one to three words. Let those swashes and twirls intertwine for maximum elegance. The Sterling Script complete package consists of 7 fonts: Sterling Script, Alternates, Beginnings, Endings, Swashes, Swash Alternates, and Ligatures. Sterling Script is available in five different purchase options and price ranges. But with such a massive offering of variation, the Sterling Script complete package is definitely the most value-laden set in its class. Once you use Sterling Script, you will never want to go back to other copperplates.
  40. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
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