Occasionally a type design is started - then set aside for whatever reason - before eventually being completed. More often than not, the original source material is forgotten, so proper attribution cannot be made. Such is the case for a hand lettered Art Nouveau alphabet likely found within the pages of an early Speedball lettering book from around the 1920s. This playful and casual design is now digitally reproduced as Nouveau Signage JNL, and is available in both regular and oblique versions.

Gecan, our newest font, is now available. This display font is designed in a straightforward and approachable style. The letters have a beautiful curve to them, giving them a lovely appearance when used. This style is ideal for any design that calls for a contemporary or handcrafted feel. Logos, labels, packaging, greeting cards, comics, banners, titles, and more can all benefit from it. of course, your various design projects will be perfect and extraordinary. Start using our fonts for your extraordinary projects.

Quick Notes playful script font Cyrillic is a pretty monoline font that will look gorgeous on all your designs, wedding stationery, love stories, branding materials, monoline logos, pretty teenage stickers, business and wedding cards, calligraphy Insta quotes, elegant fashion sketches, calligraphy love monograms and much more. Quick Notes playful script font contains the Cyrillic glyphs too. Quick Notes playful script font is a graceful cursive calligraphic script font, plus a Symbols font with 26 lovely hand-drawn swashes and illustrations!

Mitogen Display is a very versatile font. Also available Mitogen Signature to help you mix and match it to fit your creative work in harmony. perfect for magazine images, to wedding invitations, to branding, poster design, and more. Files included: Mitogen Display Regular Mitogen Italic Mitogen Signature Numerals & Punctuation Stylistic Alternates & Ligatures PUA Encoded Characters Thanks so much for looking, I really hope you enjoy it and please don't hesitate to drop me a message if you have any issues or queries :)

No, I am not leaving and none of my friends or relatives have packed up and left. I needed a more ‘letter-like’ name for this font and I found Adieu Mon Ami (farewell, my friend in French). Adieu Mon Ami is a handmade pencil font that will add that extra ‘je ne sais quoi’ to your designs. It comes with joie de vivre, un petit peu de vilain, but can be doux comme de la soie as well. Bonne chance!

Want to have a more unique design? Raina is a new way to show uniqueness and freedom in your design. Raina is one of the sans serif font combinations with the display font. Unlike the other solid, firm displays of sans serif font, Raina expresses more artistic, unique displays as a result of the display font’s character combinations. Its differing letter shapes from ordinary alphabets create uniqueness for this font because each letter has no straight lines, but indentations or cavities instead, and no tiny lines or hooks as a sans serif font character. With the unique shape of this font, use this font on bigger screens for a legibility reason. This font has included outstanding features to take your creativity and ideas to the next level. Features: Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Raina fits for various design projects, such as posters, banners, logos, book covers, quotes. , headings, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Feel free to contact us if you require more information when you are experiencing a problem. Thank you. Happy designing.

You stand, poised at the brink. If you do not choose the right, the best typeface, this may be one of the greatest disasters in your history. The whole root and core and brain on which and around which your project is built seems about to perish into an ignominious end. But I do not for a moment fail to believe that Winsel shall prevail for you. This bold new face, founded from the tested mind of insigne design, will in the moment of need wield for you the full might of its ancestors. The entire strength of the British Empire’s vernacular poster lettering spanning the 1920’s to the 1950’s drives the very heart of every feature and weight this font has to offer. Winsel’s expanded design is sharp and angular, based on pointed brush strokes. Its thick, sturdy appearance will draw and direct your reader’s mind to the weight and importance of your messages and titling. Within the font’s full forces work a range of styles to achieve victory in the contest ahead: thick weights that are compact and muscular for carrying a heavier load and lighter, finer weights to lead you through your more sensitive operations. It stands equipped with OpenType features, ready to support most European Latin-based languages and providing features such as Small Caps and Titling Caps in all nine of its weights. Well-honed for the task ahead, Winsel has been crafted to ride out the storm of mediocrity and to outlive the merits of inconsequence, if necessary for years, if necessary alone. There has never been in all the world such an opportunity for you. With Winsel, you shall go on till the end. You shall write on the beaches. You shall write on the landing grounds. You shall write with growing confidence and growing strength in print or on the air. Every morn has brought forth a noble chance. Your chance this day is Winsel.

From the beginning “Esmeralda” was born with a strong influence of the classical “capitalis monumentalis”, carved in stone. In the same way, the origin of this majuscule writing emerged from the brush, from a way of writing made merely by hand. For this reason, these two universes were intended to lie beneath the shape of each letter, redefining them. And this combination of styles should also be reflected in a lower case set that also allows to open up the spectrum of usage possibilities. Foundational calligraphy represented a solid base for the development of lower case glyphs, ensuring proper interaction with the upper case letters. “Esmeralda” features a great number of ligatures that mix classic structures with a more contemporary impression. With more than eleven hundred glyphs, it provides a multiplicity of uses across a wide combinatory of ligatures, alternative signs, initial caps, miscellaneous and connectors; each one of them accessible through Open Type. “Esmeralda” is perfect to speak with a classical yet fresh, modern – and a little bit bold – tone of voice. Designed by Guille Vizzari, together with the tough and remarkable work of Ale Paul, in use “Esmeralda” stands out in a subtle and unexpected way that’s almost unnoticeable. Its delicate yet solid curves, serifs and endings give each composition a fine, elegant and exquisite feeling, along with a firm and sturdy look. “Esmeralda” was initially born as a typographic project developed by Guillermo Vizzari – tutored by Ale Paul and Ana Sanfelippo – under completion of the Specialization in Typography Design at University of Buenos Aires, Argentina, during the years 2011 and 2012.

Beatrice Script is a modern script, full of personality and curves. This font was designed to give natural handwritten look in a digital world. Perfect for any awesome project that need hand writing taste. And good for pairing with Sans or Serif This is suitable for quotes, invitations, stationery, wedding design, logos, watermarks on photography, signatures, branding, advertisement, album covers, business cards, clothing, magazines, posters, and more! Also support multilingual. As usual ,the font comes with many opentype features such as Alternates,Ligature and underline. Also support multilingual. You can access all those alternate characters by using Opentype or Glyph program such as Adobe Illustrator cs,Adobe Photosop cc, Adobe InDesign, etc. Thanks for checking out this font. I hope you enjoy it! AminMario

Proudly Preseneting Morning Glow, handwritten stylish script font. This will give you an stylish impression. Morning Glow come along with many Ligatures, underline styles and Multilingual-Support which will add more cool impression. We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Morning Glow is perfect for any tittle, logo or even shope name sign. This also very suitable on product packaging, branding project, magazine, social media, wedding, or just used to express words above the background. Enjoy the font, feel free to comment or feedback, send me PM or email if there are issues or queries. Thank you!

Rostyle Script - is a pretty and lovely font, fresh, interesting, cute with little heart at the end of the letter. Great for greeting cards, branding materials, business cards, quotes, posters and more! Rostyle Script- includes many alternative characters. Coded with Unicode PUA, which allows full access to all additional characters without having special design software. Mac users can use Font Book. Windows users can use the Character Map to view and copy one of the additional characters to paste into your favorite text editor. For people who have opentype-capable software: Alternatives can be accessed by turning on the "Alternative Style" and "Ligature" buttons on the Photoshop Character panel, or through any software with the glyph panel, e.g. Adobe Illustrator, Photoshop CC, Inkscape.

The new sans-serif Franzi typeface family – as neutral as can be, but at the same time individual and striking. Its unmistakable character lies in the detail, with no effect pushing itself to the fore. As a wide-running typeface with a relatively large x-height, the typeface family is perfectly suited to small text sizes but, with its elegant details, it leaves nothing to be desired in display applications either. Originally designed with constructed, often rectangular elements, Franzi has gradually been rounded during the development process and is now less hard in order to guarantee optimal legibility. Franzi Variable is designed alongside the italic and the weight axes. The italics are softly and elegantly drawn, while the upright characters appear much more severe. The design appeal reveals itself in the two-storey ‘a’ – a tribute to legibility in body copy; however, for those who prefer the geometric in applications, an alternative single-storey ‘a’ is also available. All styles have small caps, superscript and subscript lowercase letters, lining, non-lining and small caps figures, fractions as well as several ligatures, alternative fonts, symbols and arrows. The Latin uppercase letters are also available as discreet swash variants. In addition to the extended Latin alphabet, the typeface family also includes the complete Greek, Cyrillic and International Phonetic Alphabet IPA. Franzi was created as a further development of an order to produce a sign for a therapy practice in Vienna’s Franz-Hochedlinger-Gasse – hence the name, which is more common as an abbreviation for Franziska than as a diminutive for the male name Franz: Franzi is therefore a hybrid typeface name which has female tendencies.

Notorious is a brush script typeface with features that come from gestural calligraphy plus a touch of personality, therefore, it delivers wider freedom in both rhythm and composition of words. As a result, this typeface is highly suitable to convey expression in a most natural way. Notorious is composed by two styles; the first one is black and the other one textured. Both generate a more natural look when it comes to writing. Every weight includes alternative characters, ligatures, numbers, final forms, swashes, extras and catchwords giving you more options in terms of fostering your creativity. If you are looking to create expressive and gestural messages Notorious is your ideal choice.

Designed in 2012 by Olivier Gourvat, this font family is inspired by the euskaran (basque language) font. Redesigned with modernism, this new font respects the traditional euskara language with lowercase addition. These nuances give Kara a traditional appearance for both text and headlines, but can be used for many more applications such as titles, decoration, posters, cartoons... Kara Text & Display support a wide range of languages, with more than 500 glyphs and OpenType features like case-sensitive forms, contextual alternatives, stylistic alternates, fractions, proportional and tabular figures. With its 2 fonts, Kara is an ideal font family for text, brand identity, signage, print and web design.

Kingsmith is a script typeface inspired by vintage typography and fonts in the 40s. The basic letters are simple but modified with stylistics to make it look more attractive, there are many alternatives. Great for logos, titles, t-shirts, packages, and anywhere else you need this kind of lined, legible script font. Kingsmith Font multilingual support: Afrikaans, Albanian, Catalan, Danish, Dutch, English, Estonian, French, Finnish, German, Icelandic, Indonesian, Italian, Malay, Norwegian, Portuguese, Spanish, Swedish, Zulu, and many more. What’s Included : Web Fonts Standard & Multilingual glyphs Ligature Works on PC & Mac Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and even work on Microsoft Word. Hope you enjoy our font!

Kalivo is a beauty display family, this high contrast font is great for many different projects such as logo, branding, poster, magazines, labels, merchandise, invitation, presentation, advertising, quotes and so much more! Kalivo also includes alternate characters (PUA Encoded) and ligatures with 9 weights to give you a wide range for create an unique typographic design results. FEATURES: OpenType support Playfull to use (with ligatures and alternates options) Multilingual support, numbers, and currency symbols. PUA Encoded If you need support or more information about this item please kindly contact me : ekahermawanputu@gmail.com Thank you so much I really hope you enjoy when using it!

Strayhorn is a sans serif development of the popular typeface family, Ellington. Although classified as a sans serif, the Strayhorn font family has markedly flared stems and calligraphic terminal treatment. A fairly condensed face with vigorous letter shapes, Strayhorn makes an eye-catching display face and an economical, legible text type. The contrast between thick and thin strokes is more apparent than in most sans serif designs, resulting in an open, rather striking appearance on the page. Strayhorn is ideal for use in advertising, flyers, labels and packaging. It will also make a refreshing alternative to the more monotone sans serifs used in magazines, periodicals, newsletters etc.

Abigral is a minimalist sans serif font, created with geometric shapes and fancy double-strokes letterforms. Abigral is designed in normal letterspacing that looks versatile to be used as a display, logotype, or body-text. This font is compliment with the beauty alternates characters and stylish ligatures that make your design more conceptual. This font is flexible for many styles of graphic design. You can use Abigral for minimalist themes, feminine, masculine, or luxurious. Perfect for logo, headline, magazine, body text, quotes, and more. Here's what you'll get : Uppercase Lowercase Numbers & punctuation Accented characters Stylistic set 01-04 Ligatures Thank you for your support and happy designing!

Introducing Kostanalliet is Authentic Brush Font. font is a Signature Style and classy style,with a clear style and dramatic movement this font is great for your next creative project such as logos, printed quotes, invitations, cards, product packaging, headers, Logotype, Letterhead, Poster, Design this font is great for your creative projects such as watermark on photography, and perfect for logos & branding, invitation,advertisements,product designs, stationery, wedding designs,label ,product packaging, special events or anything that need handwritting taste. That is why Kostanalliet has charming, authentic and relaxed characteristic more natural look to your text with a more natural look to your text. You can activate Ligature OpenType panel.

Fournier was made by Monotype in 1924. The design is based on types cut by Pierre Simon Fournier circa 1742, some of the most influential designs of the eighteenth century. Fournier's types were among the earliest of the transitional" style of typeface and were a stepping stone to the more severe "modern" style made popular by Bodoni later in the century. They had more vertical emphasis than the old style types, greater contrast between thick and thin strokes and little or no bracketing on the serifs. Fournier has a light, clean look on the page, provides good economy in text and retains an even colour.

Balistone is an elegant handwritten font with a clean and modern touch. This font was inspired by a handwriting with a feminine style in distinctive ballpoint ink and a few additional modifications from me. This font come with many ligatures that gives a sleek, elegant look for your logos, business card, wedding invitations, quotes, advertisements, and more. Highly recommended to use it in OpenType capable software - there are plenty out there nowadays as technology catches up with design. The OpenType features can be accessed by using programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, Afinity and more. Let's create something beautiful today with Balistone. Enjoy!

Neogram is a modern neo-grotesque type family inspired by the early roots of Swiss design. The concept was to create a neutral typeface that would demonstrate great clarity while understated in its intended use and application. Stroke contrast is slightly increased, with a more geometric letter shape giving a warmer and more robust personality. Neogram is now available as version 2.0 (2021); the remastered letterforms meet a higher level of technical standards demanded by modern-day users. Details include nine weights with matching italics, three variable widths, 540 characters, five variations of numerals, Opentype features inferiors, superiors, fractions, case-sensitive punctuation, and language support covering Western, South and Central Europe.

Are you looking for a blackletter font? Do you dream of creating headings that stand out and inspire creativity, imagination, and endless fun? Wait no more, we will give you the best choice. Blacktones-A Blackletter Font Blacktones is a simple blackletter font with big loopy letters. Perfect for adding a touch of whimsy to your already amazing designs. A real head-turner for your presentation, designs, branding, quotes, invitation, website illustrations, and much more. Our font always includes Multilingual Support to make your branding reach a global audience. Features: PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Natha Studio

Steamy Miracles is a handwritten script font which is a mixture of incredible drama and gracefulness to clearly express a modern design. Each letter’s details show some curvy, sharp strokes on the edges. Due to its great legibility, you may apply this font for either bigger- or smaller-sized texts. Features: Ligatures Stylistic Sets Swashes Multilingual Supports PUA Encoded Numerals and Punctuations Sreamy Miracles fits best for various designs, such as posters, banners, logos, book covers, headings, printed products, merchandise, social media, and more. Find out more ways to use this font by taking a look at the font preview. Thank you for purchasing our font and happy designing.

Pitcher is a bold brush with roots in 1940s and 1950s Americana. Pitcher is great for sports team or bar logos, beer labels or anything where you need a strong sturdy script with lots of character. Pitcher is equipped with several OpenType features - keep on Standard Ligatures and Contextual Alternates for smooth connections between letters. Try Swash or Titling Alternates when you need more customised headlines or when designing a logo and look for Glyph Palette for even more alternates. Pitcher Printed is the same font with a worn-out texture and a bit softer corners. Combine Pitcher Ornaments with the script to complete your designs!

Rational is a contemporary representative of the Grotesk genre inspired by drawings dating back to the early 20th century. It is a highly utilitarian family focusing on clarity and simplicity by approaching the design with a strong modernist fused attitude. Rooted in Swiss traditional and pragmatic design, Rational contains ingredients like horizontal terminals and uniform widths which result in a highly functional and flexible font. This is juxtaposed with circular and subtle calligraphic elements creating a warm and approachable layer within an objective surrounding. With more than 800 glyphs per font, the family is optimized for numerous scenarios. It comes in 10 weights with matching italics containing opentype features like small caps, stylistic sets, case sensitive shapes, tabular figures and many more, making Rational the perfect choice for modern, contemporary and professional typography.

Canapé is based on the idea of letters with a subtly curved and slightly modulated line. Through this, the typeface has a warm and friendly, almost haptical appearance which brings some kind of cosiness to your communication with type. Designed and crafted with great attention to detail, the type family is usable for copy texts as well as corporate design or display purposes. Canapé (Serif) with its 4 fonts and more than 4,200 characters contains a large amount of features like small capitals, swashes, 10 different figure sets, automated fractions, ordinals, standard and discretionary ligatures, language support for Central and Western Europe and a small sofa building kit. All features are conveniently accessible through OpenType features. Check out the type specimen PDF for more details and a closer look.

We decided to explore the concept of fitness, but from a more natural perspective. With so many people drinking detox drinks and eating raw food, we were inspired to create a font that mixes the ‘strength’ of sports and the organic nature of natural products. The result is ‘Matcha’: a strong and energetic typeface that also flows at the same time. Matcha consists of a stable, very friendly Slab face and a calligraphy Script with a handmade style: spontaneous and fickle with some reverse-contrast alternative characters. Can you guess who is the designer behind each style? The duo contains OpenType features and is perfect for labeling natural products, cookbooks, magazine photography, fashion & beauty magazines covers, health & fitness publications, and more. For both print and digital communication. Matcha: the new black coffee!

Delvon is a modern sans serif font family. It is suitable to create text for branding, product packaging, invitations, quotes, t-shirts, labels, poster, logos and more. Features: Uppercase Lowercase Numbers & Symbols International Glyphs Ligatures If you need anything else just shoot me on email at: dedukvic@gmail.com or find more previews on my Instagram here : https://www.instagram.com/acekelgondolayu/ Hope you enjoy it.

Hello! Introducing a decorative font named Chewing Gum. It's an abstract shape smooth typeface with curly elements. For the English alphabet, there are alternative characters included. It basically simplified letters that are more readable in small sizes (You can access these letters by activating a "Stylistic Alternates" on your OpenType panel). Twelve fancy ligatures will make your lettering more organic and natural.

While the Aspire SmallCaps family finds its roots of inspiration in the ACURA automotive company logo, with its wider base, the Aspire Narrow SmallCaps family condenses those styles into something more suitable for larger bodies of text in a more standardized width. Aspire Narrow SmallCaps is perhaps the most true to form tribute to the original all capitals inspiration logotype. It maintains all capital forms (whether standard or smallcaps) and yet is still strikingly powerful in its presence and readability including numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers. Here's what's included with the Aspire Narrow SmallCaps Family bundle: - 430 glyphs per style - including Capitals, Small Caps, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included) - Stylistic Alternates - alternate characters that remove the angled stencil cuts for a more standardized text look. - 3 weights in the family: Light, Regular, & Black. - 3 obliques in the family, one for each weight: Light, Regular, & Black. - Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here's why the Aspire Narrow SmallCaps Family is for you: - You're in need of automotive sans font family with a range of weights and obliques - You're love that ACURA letter styling, and want to design anything within that genre - You're looking for an alternative to Eurostile with more stylized letterforms. - You're looking for a battle-tech typeface for your futuristic war chest labelling. - You just like to collect quality fonts to add to your design arsenal

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Murisa Alexandra is one of our next proud fonts. Combining a strong and strong font style with a beautiful and charming calligraphy style, Alexandra is the perfect combination. You will be presented with a variety of font styles contained therein. Starting from the font that is sturdy and tough, there are also beautiful and charming swash fonts. Coupled with decorative fonts that are beautiful to look at. Not only that, this font is also equipped with an outline font type. So many kinds of fonts in it make you more and more expressive. Explore this font in such a way that it creates the perfect piece of work. Alexandra, a font, a perfection.. Get it now

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

This is ARDISTA SCRIPT, a new fresh & modern script with calligraphy style. a charming typeface and So beautiful on invitation like greeting cards, branding materials, business cards, quotes, posters, and more. ARDISTA SCRIPT also has a swash letters from a - z, alternates, ligatures that would make it a more attractive font. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. And this Font has given PUA unicode (specially coded fonts). so that all the alternate characters can easily be accessed in full by a craftsman or designer. so, let's get it! Thanks and have fun ...!. :)

Sharely is a minimalist brush font, with a beautiful and feminine feel. Inspired by the girly style and modern-minimalist label that visualize naturality with the brush style. This font has a simple letterform either the uppercase or lowercase that emphasizes the minimalistic feel. Sharely is designed in condensed shapes which perfect for the logotype, short quote, labels, display information, merchandise, t-shirt, poster, mug, and more. This brush font also complete with some OpenType features that you can mix and match to get the more playful brush style! Fonts featured : Uppercase Lowercase Numbers Symbols & punctuation Stylistic alternates Ligatures Swashes (simply type 'underscore' and a number, eg: _1, _2, _3, etc) That's all folks! Thank you for watching.

I’m pleased to introduce my handwritten ink font Deja Vu. Deja Vu comes in two styles: Ink and Clean. Deja Vu Ink is a splatter ink font. Each uppercase and lowercase letter has unique ink splashes. This decorative style is perfect for logotypes, branding projects, tattoo, packaging, social media, signatures, headers and many more. Deja Vu Clean is an elegant feminine script font. Use this modern font for invitations, cards, packaging, social media, signatures, quotes, magazines and more. You can use it for long texts or short phrases. Modern calligraphy uppercase letters are ideal for monograms and logos. Both styles have a full set of lowercase alternates. I hope you'll enjoy it!

Meet Think, a varied-width sans serif font with fun options. At first glance, Think appears to be your standard all-caps mono weight sans. But if you look more closely, you’ll see that Think pairs wide and narrow characters to create a bold, eye-catching look that’s perfect for headlines, editorial design, monograms, branding, logos, poster design, and more. Think includes over 800 glyphs and uses 4 stylistic sets to give you lots of options in terms of the width of each letter. OpenType features include character variants, stylistic sets, and multilingual support (including multiple currency symbols). These features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign.

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.