Inspired by the elegant, rounded geometry of classic sans-serifs like Harry™ and Cirkulus™, Evcial was designed in 2000 to serve as the logo font for EVCco's website. The composition of each alpha-numeric glyph in Evcial is restricted solely to circular curves and lines of either 90 or 55 degrees, thus lending an air of chic consistency to this sophisticated typeface. Comes packaged in both TrueType and OpenType formats with standard complement of alpha-numeric glyphs, punctuation marks, mathematical symbols, and Western European diacritics.

Skillet is a bold vintage style serif font full of hedonism and joie de vivre. Skillet has strong character and extremely smooth features and self-confidence that springs from within. Skillet comes in two weights: Regular and Condensed. Even though the difference is small, Regular takes over the space while Condensed gives a more intimate impression. Skillet comes with a wide range of OpenType -features. Keep Standard Ligatures on in normal use. Try Discretionary Ligatures, Swash, Stylistic or Titling Alternates for custom headlines or logos.

The name of this font is TWOMBLY, which is inspired by the abstract art master Cy Twombly. This original typeface has an Art Deco style with a firm, straightforward, confident character. Its self-respect is HEAVY, but it is very elegant and has a literary temperament. This font reveals a calm and calm temperament from Northern Europe. The details of the triangle used as a transition in the serif are full of playfulness, which makes the whole font have a youthful and cutting-edge feeling.

The renowned American illustrator and graphic designer Milton Glaser designed Glaser Stencil in 1970. Glaser Stencil is a perfect summation of both Modernist proportion and New York-style solidity and self-assurance. An all capitals font, the shapes of the letters are reminiscent of popular sans serif faces of the time, such as Futura and ITC Avant Garde Gothic. Like everything New York-related, Glaser Stencil should be used big, in headlines and display applications, where it can play a bold, proud, and confident role.

Franklin Gothic was designed between 1903 and 1912 by Morris Fuller Benton for the American Type Founders Company. The font serves as the American Grotesk prototype. It was named after Benjamin Franklin. Even today, Franklin Gothic remains one of the most widely used sans serif typefaces. The robust character of the font gives text a modern feel. It is widely used in newspapers and advertising and is frequently seen in posters, placards and other material where space is restricted. Featured in: Best Fonts for Tattoos

Grillmaster is a nice clean sans serif that you'll find many uses for with eight widths and eight weights in each width set plus italics. It’s always grillin' season with Grillmaster; at 128 font files strong Grillmaster is ready to serve large crowds and dinner parties. So put on some cheap shades and cutoff jeans, then fire up the grill and turn up that perfect song on the radio: the Grillmaster is here to satisfy your appetite; I guarantee you won't go home hungry.

Jasmin is a tribute to the ancient stories of The Thousand and One Nights, in which a main story serves as a connection for a series of other stories, just like all the other glyphs are derived from one of Jasmin's letters or from a sign. A graphic path in which we tried to combine the calligraphy designed with a quill with geometric research. Among the glyphs there is one referring to a letter from a famous font by Paul Renner, made by Fonderia Bauer in 1927.

Check out the new Lust Pro & Lust Pro Didone to see how the series has grown and evolved. Confident, voluminous and versatile, Lust is an exercise in indulgence—an attempt to create something over the top and vastly useful. Lust Hedonist pushes contrast almost to the limit. The letterforms, especially the Script style are very self-indulgent for me, dare I say Hedonistic, and how I like to see letter masses taken to extreme contrast. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. There is an intentional slyness infused in the letterforms—the extreme thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes the type series so appealing? The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that.

Lovely Branding is the newest serif combination font. Beautiful plain serif combined with italic serif is the main attraction of this font. Also Has modern serif characters in it. The elegant combination font is perfect for your next fancy design project.

Apparently, Lexicon is the most expensive font in the world. ‘Skiart Lexiconic’ has been on a long growing path getting to where it is now. This font family was originally inspired by the san serif font ‘Skia’, by Mathew Carter for Apple. ‘Skiart’ was designed to feel more like a serifed font, but without any actual serifs. It took a small step between sans serif and serif fonts. Next on the path towards a serif font came Skiart Serif Mini, with tiny serifs added. This was a true serif font, although they were subtle. Then came ‘Skiart Serif Leaf’. and now... We present to you... DT Skiart Lexiconic. Having evolved from the Skiart family, we chose to give it the serifed styling of Lexicon. This is no way a copy or clone of Lexicon. It still has the basic bones of the original Skiart font, but the position, shape and size of the serifs were very much influenced by the world famous Lexicon font. DT Skiart Lexiconic is not the most expensive font in the world.

Cicero was the first typeface designed by Thierry Puyfoulhoux in 94. It is what could be called a semi-serif. Only the serifs which occur naturally when drawing letters with a flat nib pen have been retained. The absence of certain serifs allows for much tighter spacing. The remaining serifs still stabilize the baseline, although less effectively than a "full-serif" typeface. By borrowing features from both the sans and serif styles, Cicero truly stands at their crossroads.

The Generic Typeface Collection is a series of sans-serif typefaces inspired by the craftsmanship of graphic design, typesetting, and printing in the analogue era – before Adobe, Macintosh computers and desktop publishing – when dinosaurs ruled the earth. With the use of various typesetting apparatuses or dry transfer type, photo copiers, and shooting layouts and paste-ups to film, the printed results was not as exact, precise and predictable as it is today. When examining old prints, it is difficult not to like the way that characters in over- or underexposed film have a special type of vibe to them that is often sadly lost in today’s pursuit of total perfection. Encouraged by this, I saw a need for a collection of typefaces that are non-clinical and non-conformist, and some that are coarse, rough and distorted – errors that might come from poor exposure when put on film, enlargements from small point texts, or maybe quality loss from successive generations of photocopies. Or all of the above. This is an attempt to incorporate spirit and personality into a set of typefaces without losing distinction. You might call it a homage to non-perfection. I call it human. The Generic Typeface Collection consists of 11 fonts divided into four series. The three standard series – the Formal Release series, the Coarse Copy series, and the Rough Display series – all contain three fonts each. The Extra Splendor series contains a couple of shadow fonts for that little extra sparkle. Formal Release – Handcrafted & Clean The Formal Release series features sans-serif typefaces for everyday use. They are handcrafted and clean, human and uncomplicated. The Formal Release series contains three typefaces that add tons of personality to any text. G10 FR ‘Slim’ – a slightly under-exposed and clean typeface in a regular weight (228 glyphs - 1 alternate) G20 FR ‘Classic’ – a properly exposed clean typeface in a bold weight (228 glyphs - 1 alternate) G30 FR ‘Bulky’ – a heavily over-exposed clean typeface in an ultra weight (228 glyphs - 1 alternate) Coarse Copy – Dirty & Rough The Coarse Copy series features non-conformist typefaces that are worn and rough, maybe after going through that bad copier a few times too much. The Coarse Copy series contains three sans-serif typefaces that add tons of spirit to any text without compromising too much on legibility. Try them on in poster-sizes and everyone will know that you mean business. G40 CC ‘Slender’ – an under-exposed coarse typeface in a regular weight (228 glyphs - 1 alternate) G50 CC ‘Typic’ – a properly exposed coarse typeface in a bold weight (228 glyphs - 1 alternate) G60 CC ‘Huge’ – a heavily over-exposed coarse typeface in an ultra weight (228 glyphs - 1 alternate) Rough Display – Faded & Decorative The Rough Display series features attention-seeking decorative typefaces in three feature-packed fonts. Faded and gritty like the image distortion and degradation from successive generations of photocopies, they are eye-catching typefaces intended to stand out in bigger point sizes. Use these typefaces for signage, headlines and similar situations were a strong typographic statement is desired. We have packed no less than 1,334 alternate characters and 212 discretionary ligatures into this series for a greater chance of not having characters that look exactly the same more than once. G70 RD ‘Slinky’ – an under-exposed rough and decorative typeface in a regular weight (741 glyphs – 448 alternates – 66 discretionary ligatures) G80 RD ‘Standard’ – a properly-exposed rough and decorative typeface in a bold weight (748 glyphs – 448 alternates – 73 discretionary ligatures) G90 RD ‘Swollen’ – a heavily over-exposed rough and decorative typeface in an ultra weight (748 glyphs – 448 alternates – 73 discretionary ligatures) Extra Splendor – Sparkling & Extraordinary The Extra Splendor series features two shadow typefaces for that little extra sparkle. One clean shadow to be used with G20 FR ‘Classic’, and one rough shadow to be used with G80 RD ‘Standard’. Having the shadows separate from the main typeface adds another layer of expressiveness in that you can try out color combinations for that extra splendor. Tips for matching (applies to both the base font and the shadow font): Set the kerning to Metric, not optical. Increase tracking to accommodate for the shadows extra width. G25 ES ‘Classic Shadow’ – a clean shadow to be used with G20 FR ‘Classic’ (228 glyphs – 1 alternate) G85 ES ‘Standard Shadow’ – a rough shadow to be used with 80 RD ‘Standard’ (227 glyphs) OpenType features – alternate characters and discretionary ligatures – can be accessed by using OpenType friendly professional design applications, such as Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

The Renthouse Font is inspired by authentic typefaces in vintage labels. Font products contain serif and sans serif font. This collection gives more extra halloween illustrations in one pack. This serif font includes some alternates. The Renthouse matches apply in some designs such as the logo, poster, label, badge, packaging, t-shirt, branding, quotes and more custom design. Renthouse features : All-caps, numeral, symbol, punctuation and alternate in serif font All-caps, numeral, symbol and punctuation in sans serif font Multilingual PUA Encoded Renthouse includes : 3 fonts (serif, sans serif and dingbat) 12 hand-drawn illustrations in dingbat

Vingo is an understated, elegant, sans serif face. This font is among the first in a series of alphabets I am creating that are dignified and sophisticated. I wish these fonts had been available when I was designing wine labels. These fonts are rooted in "old world" tradition, but are more utilitarian. Some of the funky aspects are downplayed, some are enhanced and updated. Any job that requires understated sophistication is perfect for this face. The name comes from the French for wine, "Vin", and "Go" from gothic-wine gothic or Vingo.

Words in a blurry world want to be more firmly anchored in the line - this is the task of the Slab-serif, characterized by solid heels. They can be used in extreme sizes – under 6 points – as well as on huge tarpaulins covering trucks, boats and house facades. Carot serves its robust clarity. The eye takes a while to become accustomed to various character simplifications, but then comes a refreshing reading perception, familiar texts get actual sound. The whole Carot system of 64 members offers a modern alternative for all types of design work.

This is a family of "Gothic" types from the Monotype Design Studio. The faces named "Gothic No. 1 through 4" were produced by Compugraphic. Gothic No. 1 is a condensed, late 19th century American-style sans serif typeface. Gothic No. 2 and Gothic No. 3 are based on the Metro #2 series, designed by W.A. Dwiggins for Mergenthaler Linotype during the 1920s and 30s. Gothic No. 4 looks vaguely like Gothic number one, but is heavier and smaller on the body. Gothic Extra Light Extended is a very light and wide design.

This variation in the Tangential series (see also the Standard & Rounded families) continues with the angles that give the typeface its name, however a semi-serif is applied wherever appropriate to create a more open, softer variant. The Tangential style I envisaged for the family is complemented by the prominent use of negative space throughout, most apparent on the drop shaped ‘o’ which is a key feature of the typeface and a letterform I'm particularly pleased with. Available in 2 weights, Regular & Bold, in both OpenType OTF & TrueType TTF formats.

Quiverleaf Arabic CF brings the flowing movement of the original Quiverleaf CF typeface to the Arabic script. Five weights, from a delicate thin to a hearty extra bold, across both Latin and Arabic scripts in a visually unified and gorgeous font family. Quiverleaf Arabic CF works as a complete, self-contained type system, with both Arabic and Latin scripts included. It also pairs well with clean, simple sans serifs, like Greycliff Arabic CF. All typefaces from Connary Fagen include free updates, including new features, and free technical support.

From 1958 to 1964, one of ABC-TV’s popular shows was the detective series “77 Sunset Strip”. Based in Los Angeles, the fictional detective agency was located next door to Dino’s Lodge, (partly owned by Dean Martin and actually located at 8532 Sunset). It was originally known as the Alpine Lodge. The adjacent building where Stuart Bailey and Jeff Spencer’s private detective service was located in fact housed a popular modeling agency. The ‘77’ address did not exist outside of the realm of the series. However, a wonderful sign with Art Deco-influenced lettering graced the set (on the wall of the office foyer) saying “Bailey & Spencer Private Investigators Suites 101-102”. A screen capture of this sign served as the working model for Private Eye JNL, which is available in both regular and oblique versions.

Start from my love to vintage motorcycle culture, i am really glad living in this era when vintage motorcycle is now being such a lifestyle. People can express their self through the motorcycle, completed with the fashion and style itself to make their characters and personal branding appear stronger. It can open the new social circle, the community, to those who have the same passion to it. Based on that situation, i try to contribute to the scene with making a typeface that brings the personality of it. So please welcome, Sparkplugs. A vintage biker style font with the strong serif style and bold body. Comes up with the sans-serif too, just in case you need a pair. Handcrafted carefully for your vintage branding, rebel fashion stuff, clothing brand, as long as they're on it, get ready to rockin' all the way!

Introducing a fancy serif font with italics. Radilen Aveline is a series of elegant serif fonts that give traditional design elements a modern feel with their clean lines, smooth curves and sharp details making them suitable for a variety of your design projects making them ideal for titles, headlines, editorial designs, monograms, branding, logos, poster designs, and more. The regular Radilen Aveline has 47 Ligatures and 28 Alternatives. WHAT'S INCLUDED: Radilen Aveline Regular Radilen Aveline Italic We highly recommend using a program that supports OpenType features and Glyphs panels like Adobe apps and Corel Draw, so you can see and access all Glyph variations. This type of family has become the work of true love, making it as easy and fun as possible.I really hope you enjoy it! Thank you Enjoy the font and go get creative :)

Identitype is very pleased to present Varent Grotesk, a sans serif family designed by Hendra Maulia and Aulia Rahman who was inspired by modern sans serif. The weights of the family itself contain 18 styles plus italic, ranging from Thin to Black. Ideally, it works to capture in a graphic way the universe related to technology, sci-fi, industry, and similar topics. It is a mixed family because of the construction of certain letters (as in “a”, “e”, “h”, “k”, “A”, “B”, and more). Another important line in the creative concept of this typeface is the function of its ink traps, which, in addition to fulfilling their primary function, serve to gain gestuality in its use. This font is capable of covering complex design needs by enabling association with specific themes, which makes it highly competitive in its graphic line.

Preto Semi is an experiment. It is an attempt to create a readable type for text point sizes (other than sans-serif and serif). Preto Semi is not a Sans with added serifs or Serif with serifs removed. The use of the serifs is redefined and used for other purpose(s). The serifs became the extension of the stroke, they help to solve the spacing problem of sans-serif types and they use the primary function of serifs – keeping the eye on the baseline and emphasize the horizontal rhythm of the lines of text. Preto Semi is intended for magazines and editorial design, as other members of Preto family. Preto is an extensive type family, which explores the function of serifs on readability and legibility. Preto consist of three subfamilies: Sans, Semi and Serif. Preto is designed for multilingual typesetting. All of the subfamilies have equal gray value but different texture which can be use to differentiate languages. Preto sub-families have two text weights and two bold styles (Regular -> Bold, Medium -> Black). Every weight has a companion Italic style as well.

Preto Semi is an experiment. It is an attempt to create a readable type for text point sizes (other than sans-serif and serif). Preto Semi is not a Sans with added serifs or Serif with serifs removed. The use of the serifs is redefined and used for other purpose(s). The serifs became the extension of the stroke, they help to solve the spacing problem of sans-serif types and they use the primary function of serifs – keeping the eye on the baseline and emphasize the horizontal rhythm of the lines of text. Preto Semi is intended for magazines and editorial design, as other members of Preto family. Preto is an extensive type family, which explores the function of serifs on readability and legibility. Preto consist of three subfamilies: Sans, Semi and Serif. Preto is designed for multilingual typesetting. All of the subfamilies have equal gray value but different texture which can be use to differentiate languages. Preto sub-families have two text weights and two bold styles (Regular -> Bold, Medium -> Black). Every weight has a companion Italic style as well.

OBO Classic is the second installment of the OBO series, a type collection based on a square. Every character is mapped on a 1x1 ratio which allows for horizontal and vertical settings alike. Or mixed, like crosswords. OBO Classic is a display interpretation of a traditional Old-style Serif. The “distortion” which maps each character to a square creates unusual proportions to what we are used to from classic serif typefaces. The result is a monospaced font. While each individual letter feels conventional on its own, when brought together in words the result feels contemporary. Thanks to the square base vertical and horizontal – and mixed – settings are possible and easy to apply. There are a few exceptions for certain punctuation and special characters that are half the width for better spacing; and the word space’s width can easily be adjusted through OpenType stylistic sets. Talking about spacing, for strictly horizontal typesetting there is the option to turn on kerning for a number of characters to create a cleaner texture across words and phrases. OBO Classic is best set in large sizes and is most comfortable in editorial and display settings. A series of icons complete the character set. A selection comes as pixel graphics which adds further contrast to the traditional legacy of the typeface.

Firm and resolute, the sharp, triangular wedge serifs of the new Aviano Wedge stamps your copy with the confidence of late 19th century luxury, wealth, and power. Indicative of banknotes and financial strength, the large, elegant Aviano Wedge is composed in the Latin style. Aviano Wedge takes its original footing from period signage found on a building in Asheville, NC. While shaped largely by engraved faces, the elegant Aviano Wedge maintains the extra-wide comfort and ease found with the rest of the Aviano series. Aviano Wedge comes in six different weights and is packed with OpenType features. As a complement to these characters, Aviano Wedge includes 40 discretionary ligatures for artistic typographic compositions. To see these features in action, please see the informative .pdf brochure. OpenType capable applications such as Quark or the Adobe Creative suite can take full advantage of the automatically replacing ligatures and alternates. Aviano Wedge also includes support for all Western European languages. This new face has also been designed to pair well with the rest of the Aviano series, including our best-selling Aviano, Aviano Serif, Aviano Sans, Aviano Didone, Aviano Flare, Aviano Contrast, and Aviano Slab. Use it alone, or combine Aviano Wedge with any of these other fonts to build the strong presence you’re looking for.

Zuzana Licko's goal for Fairplex was to create a text face which would achieve legibility by avoiding contrast, especially in the Book weight. As a result of its low contrast, the Fairplex Book weight is somewhat reminiscent of a sans serif, yet the slight serifs preserve the recognition of serif letterforms. When creating the accompanying weights, the challenge was to balance the contrast and stem weight with the serifs. To provide a comprehensive family, Licko wanted the boldest weight to be quite heavy. This meant that the "Black" weight would need more contrast than the Book weight in order to avoid clogging up. But harmonizing the serifs proved difficult. The initial serif treatments she tried didn't stand up to the robust character of the Black weight. Several months passed without much progress, and then one evening she attended a talk by Alastair Johnston on his book "Alphabets to Order," a survey of nineteenth century type specimens. Johnston pointed out that slab serifs (also known as "Egyptians") are really more of a variation on sans serifs than on serif designs. In other words, slab serif type is more akin to sans-serif type with serifs added on than it is to a version of serif type. This sparked the idea that the solution to her serif problem for Fairplex Black might be a slab serif treatment. After all, the Book weight already shared features of sans-serif types. Shortly after this came the idea to angle the serifs. This was suggested by her husband, and was probably conjured up from his years of subconscious assimilation of the S. F. Giants logo while watching baseball, and reinforced by a similar serif treatment in John Downer's recent Council typeface design. The angled serifs added visual interest to the otherwise austere slab serifs. The intermediate weights were then derived by interpolating the Book and Black, with the exception of several characters, such as the "n," which required specially designed features to avoid collisions of serifs, and to yield a pleasing weight balance. A range of weights was interpolated before deciding on the Medium and Bold weights.

Introducing Mobilla Serif Elegant typeface The Mobilla Serif typeface is an elegantly themed font that has a dynamic serif style. The details of the shape of the "Mobilla Serif Elegant typeface" are very smooth and flow to create unique and beautiful curves. Elegant Serif typefaces such as “Mobilla Serif Elegant typeface” are very easy to apply to any design, especially those with an elegant and smooth concept, besides that this font is very easy to use both in design and non-design programs because everything changes and glyphs are supported by Unicode (PUA). The Mobilla Serif Elegant typeface contains 785 glyphs with many unique and interesting alternative options. Plus, there's a cool serif font family for header and description text from Thin to Heavy. In the poster preview all the letters are in the Mobilla Serif Elegant typeface.

Introducing Nilota Serif Elegant typeface The Nilota Serif typeface is an elegantly themed font that has a dynamic serif style. The details of the shape of the "Nilota Serif Elegant typeface" are very smooth and flow to create unique and beautiful curves. Elegant Serif typefaces such as “Nilota Serif Elegant typeface” are very easy to apply to any design, especially those with an elegant and smooth concept, besides that this font is very easy to use both in design and non-design programs because everything changes and glyphs are supported by Unicode (PUA). The Nilota Serif Elegant typeface contains 618 glyphs with many unique and interesting alternative options. Plus, there's a cool serif font family for header and description text from Thin to Heavy. In the poster preview all the letters are in the Nilota Serif Elegant typeface.

Introducing Rosehot Serif Elegant typeface The Rosehot Serif typeface is an elegantly themed font that has a dynamic serif style. The details of the shape of the "Rosehot Serif Elegant typeface" are very smooth and flow to create unique and beautiful curves. Elegant Serif typefaces such as “Rosehot Serif Elegant typeface” are very easy to apply to any design, especially those with an elegant and smooth concept, besides that this font is very easy to use both in design and non-design programs because everything changes and glyphs are supported by Unicode (PUA). The Rosehot Serif Elegant typeface contains 559 glyphs with many unique and interesting alternative options.

🌻Introducing Bulone Serif Elegant typeface🌻 The Bulone Serif typeface is an elegantly themed font that has a dynamic serif style. The details of the shape of the "Bulone Serif Elegant typeface" are very smooth and flow to create unique and beautiful curves. Elegant Serif typefaces such as “Bulone Serif Elegant typeface” are very easy to apply to any design, especially those with an elegant and smooth concept, besides that this font is very easy to use both in design and non-design programs because everything changes and glyphs are supported by Unicode (PUA). The Bulone Serif Elegant typeface contains 613 glyphs with many unique and interesting alternative options.

Granic is an athletic font family with 3 weights (each in regular and italic) for the sans serif and slab serif versions. The corners are reverse rounded to match the style better. The 3 weights cover most situations needs and the sans serif substitute those situations when slab serif is not suitable.

Introducing Throne Serif Typeface: Unleash Masculine Elegance Experience the epitome of masculine sophistication with Throne Serif – a font designed to embody strength and refinement. From commanding headlines to timeless logos, its bold serifs exude confidence. Elevate your designs with a touch of masculine charm – explore Throne Serif and make a bold statement today.

Branden – Casual Sans Serif Font is a modern sans serif font family whose design refers us to the style of casual sans serif. The distinctive features of Branden – Casual Sans Serif Font are the relatively low contrast of strokes, the slightly squarish shapes of round characters and the emphasized business like simplicity.

Smart Sans is a personal tribute to Leslie (Sam) Smart, the first type director to be hired by a major typesetting house in Canada. Smart was a twentieth century design pioneer who raised the standards of Canadian typography. Together with three of his peers, he established the first Type Directors Club in Toronto. After Smart's death in 1998, type designer Rod McDonald decided that something should be done to commemorate Smart's life and achievements. I had first thought of establishing a scholarship in Sam's name, but a typeface design soon replaced this idea," says McDonald. "Once I decided to design a typeface, however, it became a foregone conclusion that it would be a sans serif - for no other reason than that I loved the name Smart Sans." Two typefaces served as inspiration for McDonald's work. "Like thousands of designers, I'm keen on Matthew Carter's Helvetica Compressed series. And, when I was younger, I also loved Fred Lambert's Compacta," says McDonald. "I thought there might be a place for a small range that could take over from these 'old workhorses' and, in the process, bring a fresher look to the genre." McDonald drew three weights for the Smart Sans family, all ideally suited for setting attention-getting headlines and powerful display copy. The two-storied 'g' contributes to the design's lively personality, and the short 'r' helps maintain tight, even spacing. Smart Sans is the perfect homage to a great typographer, because it raises the bar on what to expect from condensed sans serif typefaces. Sam Smart would be pleased."