Ashemore developed as a result of my visits to Barcelona, Spain and to Germany, followed soon after by a visit to Asheville, North Carolina. Blending the styles of art and architecture from these three areas may seem initially to result in an unusual formula, but the distinct and flamboyant style of Art Nouveau and the Arts and Crafts style combined with the more strict rules of a sans serif transfer well into a beautiful and very usable blend of these individually eccentric forms. The resulting font retains the Art Nouveau and Craftsman style flavors, which shine through the typeface despite its geometric base. One of the font’s defining characteristics is the unique terminators of its C, G and S. This face’s texture and rhythm also moves well in longer texts. These and other features give Ashemore a restrained bohemian vibe that seems particularly appropriate for a coffee house or an art gallery. The Ashemore family has a full range of six weights from thin to black and includes condensed and extended options for a total of 36 fonts. The typeface also includes some unique OpenType alternates that make the superfamily even more versatile. Ashemore is equipped for complex professional typography, including alternates, small caps and many alternate characters. The face also has a number of numeral sets, including tabular figures, fractions, old-style, lining figures and superiors and inferiors. OpenType-capable applications such as Quark or the Adobe Suite can take full advantage of automatic ligatures and alternates. You can find these features demonstrated in the .pdf brochure. Ashemore also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Ashemore supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging. Ashemore was designed by Jeremy Dooley with production assistance from Lucas Azevedo and Marcelo Magalhaes. Kerning assistance from iKern.

The contemporary feel of the Sancoale superfamily takes a bolder turn with this futuristic slab. Built from Sancoale's successfully simple geometry, Slab's serif elements and tall x-height give the face an energetic, yet clean figure that easily complements its cousins: Sancoale Softened--a sans with blunted terminals; Sancoale Narrow; and, of course, the original Sancoale itself. The weights of each member have been balanced carefully to ensure compatibility with the others, and when used together, the combination creates a powerful design that is easy to identify. With weights ranging from the classier Thin to the authoritative Black, Slab opens the door to a range of applications. Used in different text sizes, its tech image is legible and neutral enough for longer bodies of copy--both in print and on the web. Have a more prominent need? The web font also stands out well in a headline or even as a display face. Slabís great personality puts a strong foot forward without giving its reader a kick in the teeth. Whatever the task, this font's one to capture the Zeitgeist into your work. All Insigne fonts are fully loaded with OpenType features. Sancoale Slab is also equipped for complex professional typography, including alternates with stems, small caps and plenty of alts, including "normalized" capitals and lowercase letters. The face includes a number of numeral sets, including fractions, old-style and lining figures with superiors and inferiors. OpenType-capable applications such as Quark or the Adobe suite can take full advantage of automatically replacing ligatures and alternates. You can find these features demonstrated in the .pdf brochure. Included are small caps, fractions, old-style and lining numbers, scientific superior/inferior figures, complete ordinal and inferior alphabet, and a set of symbols and arrows. The Sancoale family also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Sancoale Slab supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging.

As one of the most popular rock bands of the world, Foreigner has rocked the charts with 10 multi-platinum albums and sixteen top 30 hits in the last 40 years. But one might ask what a band this successful has been missing all these years? No head games here...a consistent typeface based on their logo is the answer. As fans of Foreigner, we've taken the essence of their iconic logotype and expanded it out into a full typeface in regular and bold weights to celebrate their 40th anniversary tour. The Jukebox Hero Family celebrates the typographic stylings of Foreigner, with the soft rounded terminals and an open geometric feel, including the unique stencil flavor of the original logo. It inherited the friendly stylings of the all Capitals logo that inspired it, and goes on to include a full standard character set with expansive international support of latin based languages, and two weights jumping from regular to a beefy bold. This family is ready to rock the charts for your designs towards that of a modern, comfortable appeal. Here's what's included with Jukebox Hero Family bundle: 413 glyphs - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 3rd graphic for a preview of the characters included) 2 weights: Regular & Bold. Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here's why Jukebox Hero Family bundle is for you: You're a die-hard Foreigner fan, and have a case of "Double Vision" and need both font weights. You're looking for a stylish and sophisticated soft sans-serif stencil typeface family. You've been waiting for fonts like these. You're looking for a Sci-fi vibe typeface that has a look that feels familiar. You just like to collect quality fonts to add to your design arsenal

Looking for a typeface that exudes intelligence, sophistication, and technical know-how? Look no further than Affluent—the sleek, modern sans-serif typeface that blends cutting-edge technology with scientific elegance. One of the key features of Affluent is its unique mix of unconstrained vertical lines and perfectly flat, quantized near-horizontal lines. The result is a design that feels both dynamic and precise—perfect for conveying complex technical information with ease. Whether you’re designing materials for a military organization, a scientific research institute, or a cutting-edge technology company, Affluent is the font that will help you make your mark. With four distinct styles to choose from—Regular, Semi-Bold, Bold, and Italic—you can customize your design to perfectly match your brand’s personality and message. So why settle for a boring, generic font when you can choose Affluent and take your design to the next level? Try it out today and see the difference for yourself! Affluent comes in Regular, Semi-Bold, Bold, and Italic styles. Most Latin-based European, Greek, and some Cyrillic-based writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greek, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Ukrainian, Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Introducing Wyvern—the sans-serif typeface that exudes professionalism and precision. With its high x-height and short descenders, Wyvern is a true testament to the vintage typewriters and daisy wheel printers that inspired its creation. Its sleek and compact design boasts clean edges that give it an open and vibrant appearance, perfect for businesses looking to make a brave statement. But it’s not just its appearance that sets Wyvern apart—its italics are a testament to its strength. With angled stems and altered stem widths, Wyvern maintains a dynamic and natural appearance without the use of cursive forms. This makes Wyvern ideal for businesses that want to convey a sense of innovation and forward-thinking. Wyvern comes in seven weights and italics, providing a range of options for businesses looking to make their mark. Whether you’re creating an audacious new brand identity or refining your existing design, Wyvern is the perfect choice for designers that want to make an impact. So why wait? Experience the power of Wyvern today and take your design to the next level. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

In the sketches that formed the basis for his typeface Biome, Crossgrove experimented with inner and outer shapes in different styles, adapted letters to the form of the super-ellipse, and added curves only to remove these again. His challenge was to find a harmonious and coherent approach that provided sufficient contrast with existing fonts. Biome is essentially in the sans serif tradition and the letters exhibit only minor variations in terms of line thickness. There is still a suggestion of the super-ellipse at many points, but this never becomes the predominant design factor. While most of the terminals of the vertical strokes are only slightly rounded, the horizontals and diagonals have pronounced arches and it is these that basically determine the round and soft character of the typeface. The more unconventionally shaped letters, such as the lowercase 'g' with its two semi-open counters and the 'k' and 'x' with their crossbars, provide Biome with an individual personality. And this effect is emphasized by the generously rounded links in the 'v' and 'w' and the uppercase 'M' and 'N'. Biome has been designed as a typeface super-family. From the near hairline Extra Light to the amply proportioned Ultra, there are seven clearly differentiated weights and three tracking widths. There are oblique italic versions of all variants. The range includes small caps and numeral sets containing lowercase and uppercase digits. With its available range of characters, Biome can be used to set texts in all Eastern European languages. Although the remarkable individuality of Biome is most clearly apparent in the larger point sizes, this typeface is not just suitable for producing headlines and logos. Biome's elegant visual effects mean that it is equally comfortable in short texts while its large x-height and generous counters make it readily legible even in the small font sizes. Biome is a contemporary typeface that employs mid-20th century futurist elements which ironically give it a retro feel.

Technology is making it so that we’re all connected without the need for the physical-presence kind of being connected. That is strange, fascinating, and has a certain magnetism that is very difficult to resist. What’s at stake is no less than the transformation of centuries of human behaviour, and that’s part of the fascination. But while our existence morphs and we rush headlong into our socially minimalist future, we use our present culture to helplessly signal our nostalgia about our past. We know what our future will be missing, and we’re already full of nostalgia about it, but we know that what little we can do about isn’t going to affect the outcome that much. So, almost in full hindsight now, the DIY implosion of the past few years must have really been a reaction to our technological dis/connection. In typography, the minimalist future is already here, with something as austere as the sans serif having become the preferred expression of progress and fortune, both part of the connected isolation we are undergoing. But when physical interaction must take place, like coffee shops and gin joints, our organic alphabets ride high and mighty. That sense of human heritage — elegance and exuberance in our writing, the use of flaws to charmingly brand our own individualism — keeps turning up in all kinds of places, most unexpected of which is the digital world. The overall message seems to be that we’re still creative, imaginative, and unique. In the digital world, on blogs where we write about our puny music and fashion preferences, we’re just articulating this individualism of ours, this third domain of existence our future seems eager to dismiss. These were the thoughts behind Blog Script, the second collaboration between Carolina Marando and Alejandro Paul, after their successful stint with the Distillery set of fonts. This typeface comes in two weights, alternates for most letters, and a strong aesthetic rooted in individuality and freedom of spirit. Use it to be alone together, to tell the world that we’re still human, for now.

The Ysobel™ typeface family is not only elegant; it is also exceptionally legible and space economical. A collaborative design effort between Robin Nicholas, as lead designer and project director, Delve Withrington and Alice Savoie of Monotype Imaging, the project had the primary design goal of creating a typeface family for setting text in newspapers and periodicals. The result, however, is also ideal for any application that requires quick and easy assimilation of text. According to Nicholas, “The idea for the design started when I was asked to develop a custom version of Century Schoolbook. I wanted to give the design a more contemporary feel, although the client ultimately decided to keep their typeface closer to the original. The project nevertheless gave me ideas for a new design. Since designing Nimrod, some 30 years ago, I had wanted to make a more modern typeface family for newspapers and magazines – this seemed the ideal candidate.” Ysobel (pronounced “Isabel”) has the soft, inviting letter shapes of Century Schoolbook but contrasts these with more incised serifs and terminals. Its capitals are also narrower than those of Century Schoolbook, and care was taken to ensure that they harmonize perfectly with the lowercase. Ysobel’s x-height is full-bodied without disrupting lowercase proportions. In addition, curved terminals, such as those in the “C,” “c” and “e,” were drawn more open as an aid to legibility and readability in text copy. Weight stress is near vertical, and hairlines are robust to ensure character fidelity in small point sizes. Development began with the text version of the family, which has four weights, each with an italic companion. All weights feature lining and old style numerals, fractions, superiors and extended Latin language coverage. Small caps are also available in the Roman Regular design. Ysobel Display is a completely redrawn version of the typeface; it is narrower, and has a slightly smaller x-height, thinner hairlines and subtle design changes to improve its appearance when set at large sizes. The Display Italic received particular attention to make it ideal for setting headlines, subheads and short blocks of copy. Changes include a slightly greater italic angle and more cursive treatment of some letter shapes. Alternative styles of capital “J” and “Q,” to provide variation, are available in all weights.

Bunyan Pro is the synthesis of Bunyan, the last face Eric Gill designed for hand setting in 1934 and Pilgrim, the machine face based on it, issued by British Linotype in the early 1950s — the most popular Gill text face in Britain from its release until well into the 1980s. Gill’s last face doesn't date itself anywhere near as obviously as Gill’s other serif faces, which were all really products of their time, heavily influenced by the richly ornamental and constantly changing aesthetic trends of the interwar period. When compared to Gill’s previous work, Bunyan seems like a revolution in the way he thought and drew. It’s as if he was shrugging off all heavy burden of what was popular, and going back to the basics of older standards. Bunyan had no bells and whistles, doesn't risk functionality with contrasts that are too high or too low, and didn't venture far outside the comfortable oldstyle rhythm Gill grew up with. By interbellum standards, this was utter austerity, a veritable denial of deco excess. Surprisingly, even without all the cloying trivialities, Bunyan still stood indisputably as an aesthetically pleasing, space saving design that could have been made only by Eric Gill. Bunyan Pro comes in three weights and their italics. The main font is intended for use between 8 and 14 points. The medium and the bold are great for emphasis but also have good merit in larger sizes, so can make effective display types as well. All six fonts include small caps, ligatures, alternates, six sets of figures, and three original Gill manicules. We tried to keep the best features of the handset (Bunyan) and machine (Pilgrim) versions while building a text face that can function in today’s immersive reading media. Deciding on which useful letterpress features to preserve for aesthetic importance was hell on our eyeballs — which lead to complex and painstaking ways of ironing out irregularities and inconsistencies related to metal technologies, in order to provide something with authenticity. The result is a unique typeface based on a Gill design that, to a much greater extent than any of his other faces, works well as a text face that can be used for entire books and magazines. For more information on Bunyan Pro’s character set, features, development process and some print tests, please consult the PDF in the gallery section of this page.

KlipJoint is a novelty font in which all the characters are formed from paper clips. It does not have a true set of lower case letters, but in their place is a second and often different set of upper-case letters.

Emil Rudolf Weiss's eponymous Rundgotisch of 1937 provided the pattern for this streamlined version of classic German blackletters. All versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.

Based on Alan Dempsey's design for Letraset in the 70s Pinball, these dots will add dash to any headline. All versions of this font include the Unicode 1250 Central European character set in addition to the standard Unicode 1252 Latin set.

Please note: Acorde webfonts are exclusively available at willerstorfer.com Acorde is a reliable workhorse for large, demanding design projects. It was designed to be perfectly suited to all different sizes, from small continuous text to large headlines and big signage. The typeface’s name is derived from ‘a’ ‘cor’porate ‘de’sign typeface, however Acorde is not only suitable for corporate design programmes but for information design and editorial design purposes as well. Acorde’s inception was in early 2005 as Stefan Willerstorfer’s final project in the Type and Media course at the Royal Academy of Art in The Hague (NL). It is a humanist sans serif with noticeable diagonal contrast and shows clear influences of the broad nib pen, especially in the Italics. Acorde’s characterful details give it a distinctive appearance in large sizes and contribute to its high legibility in small sizes. It comes in 14 styles – seven weights in Roman and Italic each. While the proportions of the Regular style were chosen to guarantee optimal legibility without being too space consuming, the heavier the weight gets the more suitable it is for headline purposes. The heavy weights are relatively narrower than the lighter ones, which gives them a strong appearance. The huge character set contains 925 glyphs per font and covers a vast range of latin-based languages. Various accented letters, small caps, eleven figure-sets, superscript and subscript are all included. OpenType features allow for a comfortable use of the large set. Acorde was honored with the 2010 Joseph Binder Bronze award for type design by DesignAustria.

Mono-Spec is a monospaced family of sans-serif type. At least in default settings, all characters across the typeface share a common width. That fixed setting is condensed, and the aesthetic style of Mono-Spec’s letterforms is very industrial. A sister family, called Mono-Spec Stencil, is also available. Its design strays away from the mechanical nature of Mono-Spec, and it channels the spirit of resistance and street culture. Mono-Spec ships in two different formats. Depending on your preference, you can install the typeface as a single Variable Font or use the family’s five static OpenType font files instead. Those weights run from Light through Bold. While the static-format fonts offer a good intermediary-step selection, users who install the Variable Font have vastly greater control over their text’s stroke width. The Mono-Spec Variable Font’s weight axis allows users to differentiate between almost 1,000 possible font weights. That enables you to fine-tune your text’s exact appearance on-screen or in print. Whatever format you choose, the Mono-Spec fonts are equipped with several OpenType features. The most striking of these can be activated via a Stylistic Set. That will replace several letters – like “B”, “E”, “F”, “H”, and “I” with double-width alternates. Those alternates take up as much space as two characters placed next to each other otherwise word. The effect of Mono-Spec’s double-width alternates is striking, and their use strikes a strong chord in any display typography applying them.

Originally published by OurType, Dan Milne’s Tasman has found a new home at Retype. Milne first conceived Tasman as a typeface for newspapers. This influenced the proportions and look of the face considerably: the goal was to keep the personality as warm and playful as possible without losing the credible tone required to deliver all kinds of news. A sturdy, warm type family that is neither mechanical nor fragile. It borrows its name from Abel Janszoon Tasman (1603–1659), a Dutch seafarer, explorer, and merchant who mapped parts of Australia in 1642, including Van Diemen’s Land (now known as Tasmania). Tasman’s primary purpose is an unbiased presentation of information; it strives for neutrality over elegance. Its characters are sturdy and unambiguous, sporting strong serifs, punctuation, and diacritics, as well as generously sized small caps and hybrid figures. Rationalized letterforms give the face enough robustness to withstand the stress of screen applications and laser printing. The figures’ three-quarter x-height makes them considerably larger than traditional oldstyle numerals, yet they still integrate with the lowercase much better than lining figures do. Although initially intended for newspapers, Tasman’s somewhat corporate, objective appearance also makes it an excellent candidate for digital and print magazines, websites, annual reports, and corporate identities. Tasman is a suite of feature-rich OpenType fonts fully equipped to tackle complex, professional typography. The character set includes small caps, fractions, case-sensitive forms, bullets, arrows, special quotes, and nine sets of numerals. Besides standard Latin, its extensive character set supports Central European, Baltic, and Turkish languages.

Doubleganger is a modern sans serif with contrast. The font is represented by condensed lowercace and extended uppercase. To get an elegant and contemporary design, combine them together. Doubleganger is suitable for retro and modern typographic posters and prints, feminine branding, design of books and fashion magazines. The font includes stylistic alternates for symbols: c, g, j, k, o, q, r, u, &, K, O, Q, R, W, 0, 1, 2, 3, 4, 5, 6, 7, 8, 9. There are also ligatures: sc, hg, sh, gh, ge, je, st, sp, sr, se, sa, ja, ph, qu, oo, ss, pp, ST, SS, QU, HA, SA, GA.

LHF Ridgecrest is a serious style for serious designs. Narrow letters make it ideal for book and movie titles. Font includes lowercase and several alternates for maximum flexibility.

Valuxe — modern and minimalist sans serif. This font pairs well with a basic font like Arial and any script with an elegant style.

Grand Casino is an uppercase sans serif font with a retro and minimal style. Grand Casino covers all kind of graphic design projects.

Rollgates - An Modern Sans Serif and minimalist character! it's perfect for logos, name card, magazine layouts, invitations, headers, or even large-scale artwork.

Inspired by classic serif fonts such as (adobe) Garamond, this pencil drawn typeface give your designs a unique and elegant, yet distressed look.

PT Spaghetti is a display font inspired by Spaghetti Western films but with a playful twist given by big serif and high contrast.

Lenorah JNL is a block-like design with spur serifs and is one of a number of wood type revivals by Jeff Levine.

A thorn-laden split flare serif typestyle inspired by the lettering of Ben Shahn on the cover of the novel, Rendezvous with Destiny.

Introducing Alfaheim, a sans serif font desinged to harmonize simplicity with contemporary sophistication. Giving it a unique and warm character while maintaining refinement.

Aston is a custom sans serif font which is applicable for any type of graphic design - web, logo, print, motion graphics, and more.

Vako Mave a modern, contemporary of serif font. Ideally suited for advertising and packaging, festive occasions, editorial and publishing, creative industries and posters .

A modified remake of one of the popular wooden type fonts of the 19th century. An extra bold sans serif suitable for display.

PL Brazilia from Albert Boton is an elegant extended sans serif face in two weights. Usable in headlines on books, journals and posters.

Almarena® is a family of modern sans serif fonts. It has 2 styles (Classic & Display), 6 font weights and many alternative characters.

Beeble is a heavy sans-serif font, with a design resembling ethnic patterns, which also gives it a slightly distressed and grunge look.

Skaklia is a modern sans serif font with a geometric touch. It comes in 2 shapes regular and rounded and its matching italics.

Washington Heights JNL is a sans serif type design based on a vintage hand-made directional sign for the New York subway system.

Jacoby Modular is a geometric sans serif display typeface with six styles. Jacoby Modular is a dynamic, bold typeface with a sculptural feel.

Lonestar is a revival of the old classic slab serif font named Hellenic which was very popular in the middle to late 1800s.

Kerb is a contemporary sans serif font created with wide letterforms and subtle bowed vertical strokes. Fantastic font for logotype and headline use.

This font family is based on the letterforms of a fin-de-siècle sans serifs, and comes in two versions - Roman and Shadow.

A New Typographic workhorse with robust round over corner curvature construction. Rounded condensed sans serif. 331+ Characters Upper & Lowercase Adobe Latin 3 - CE

Magnold is a modern bold and elegant serif font. Magnold is well-suited for advertising, branding, logotypes, packaging, titles, headlines and editorial design.