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  1. Economica Cyrillic PRO by Underground, $29.90
    Economica Pro is a font especially developed for design in complex situations: It is ideal for use in small sizes on screen and in print. It has been tested successfully for use in very small sizes without losing legibility. Its ink traps ensure smooth operation even on low quality papers. It is an ideal font for newspapers, news portals and all designs requiring space saving. Now also in Cyrillic!
  2. PF Mellon by Parachute, $35.00
    PF Mellon is a modernist variable grotesque with mixed roots. Its unconventional aesthetic is the product of an exploration into the art of emphasizing titles, headlines and text in captivating and unpredictable ways. Contrary to conventional practices of highlighting text with heavier weights, PF Mellon proposes an intriguing new scheme based on striking and attention-grabbing compositions of narrow and extended letterforms- even when set in lowercase. Part geometric and part grotesque, PF Mellon’s expressionist alphabet and extravagant style challenge conventions of visual culture in an Art Deco-like manner. PF Mellon’s rebellious idiosyncrasy takes its cues from the eccentric personality of our popular PF Venue, an earlier geometric sans serif characterized by its daring combinations of non-uniform structures. PF Mellon’s basic design skeleton was influenced by nineteenth and early twentieth century condensed sans serif typefaces such as Stephenson Blake's Grotesque No.77 and ATF’s Alternate Gothic, adding an extra contrast to the thickness of strokes. PF Mellon is also available as a variable font format which you may request it free of charge from Parachute® once you purchase the whole type family.
  3. Bitelover by Mercurial, $10.00
    Bitelover is an enchanting font duo brush script typeface with sans serif. clad in an exquisite accents, casual-chic, perfect for you who want a perfect and fabulous font! Suitable for many design projects such as logo design, branding, packaging, blog graphics, stylizing quotes, wedding stationery, art prints, collateral design, packaging, social media, and so on. I’ve truly enjoyed the process of creating this font collection and hope that it will bring some magic into your projects! Whats i get? Bitelover. OTF Bitelover Sans. OTF Whats Includes: Uppercase and Lowercase, Numbers and punctuation, Stylistic Alternate, Discretionary Ligatures, Multilingual Languages Support, Symbols and more. It's highly recommended to use it in opentype capable software - there are plenty out there nowadays as technology catches up with design. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. And this Font has given PUA unicode (specially coded fonts). so that all the alternate characters can easily be accessed in full by a craftsman or designer and also equipped with Multilingual support. So, let's get it! Thanks and enjoy your day ...!. :)
  4. Hot ink by Stripes Studio, $20.00
    Hot ink a new attractive font that is brushed in a very natural way, detailed and with a perfect texture. Additionally you also have Hot ink Underlines. Perfect for branding, logos, product packaging, posters, invitations, greeting cards, news, blogs, everything needing personal charm, and more.
  5. FG Typical by YOFF, $14.95
    FG Typical is inspired by typewriting. But the letters got skewed in processing making it look a bit corny, but it looks great at small sizes as well as large. the characters all have the same height except for the i, å, ä etc.
  6. Roller Girl by Surplus Type Co, $9.00
    Roller Girl is a bubbly ligature filled 70's inspired retro font. Roller Girl has easy going curves and a laid back aesthetic. It has a ton of ligatures in both upper and lower case that can help you create unique designs that stand out.
  7. Hatmaker by ITC, $29.99
    Jean Evans' interest in type design dates back to her third-grade fascination with fancy script writing. Years later, work at a sign-painting school she found in the Yellow Pages® cemented her relationship with letterforms. Evans went on to study with master calligraphers and type designers, including the likes of Donald Jackson, Hermann Zapf and Matthew Carter. Evans' designs have been exhibited and collected around the globe, and her distinctive calligraphic style has been lauded by leading trade organizations, annuals and publications. Hatmaker, one of Evans' more popular typefaces, was originally developed for the Boston-based broadcast design firm of the same name. Inspiration for the design came from Ben Shahn's famous hand-constructed alphabet. Shahn's alphabet, however, was limited to capital letters. Daunted by the idea of designing a lowercase that would measure up to Shahn's capitals, I developed a second set of caps-simple, quirky, yet almost classic-to work as 'lowercase' with the Shahn-like caps," explains Evans. Mixing the two in Hatmaker, creates a lively interplay of light and dark."
  8. Double Porter by Fenotype, $30.00
    Double Porter - an elegant font collection. Double Porter includes following: • 6 fonts - a clean and textured version of each. • Ornaments • Catchwords • Ending swash ornaments for the script Double Porter is a clean cut script font with five strong sans fonts. All the fonts are designed to work nice together. Here’s a short introduction to the fonts: • Double Porter 1 -Clean connected script with Swash Alternates for caps and lowercase letters with ascender or descender. The Script also has Contextual Alternates that add variation & make the flow smooth. Contextual Alternates are automatically on. • Double Porter 2 -Wide Sans Serif font. • Double Porter 3 -Bold version of Double Porter 2 • Double Porter 4 -Semi condensed Sans Serif • Double Porter 5 -Condensed Bold Sans Serif • Double Porter 6 -Serif version of Double Porter 5 • Double Porter 7 -Set of 60 icons and ornaments • Double Porter 8 -Set of 68 Catchwords • Double Porter 9 -Set of 62 Ending Swashes and Strokes designed to go with Double Porter 1 - the script. In addition there is a “Printed” version of every Double Porter font. Printed versions are named Double Porter P x. Printed versions are exactly the same but the shapes have rugged outlines and a worn-out texture. Double Porter has wide language support including West European, Central European, Baltic, Turkish and Romanian character sets.
  9. Koni by Anastasia Kuznetsova, $17.00
    Get to know the beautiful natural and neat font "Koni"! This beautiful neat retro sans-serif font with imperfect ink edges and a little sloppy shading is inspired by nature. This is a textured font in vintage style with capital letters. The letters here are clearly distinguishable, and interesting touches give it uniqueness. Eco-friendly fashion takes into account the health of consumers, the health of the planet. The font "Koni" is perfectly combined with any stylized graphics, watercolors, and also looks great on its own as part of a minimalist design. Play with letters to get different effects. Great for branding, invitation design, packaging design, quotes, label design and more. Font features: - A-Z; character set a-z; - 1 language (English); - numbers and punctuation marks, symbols. Fonts can be opened and used in any software that can read standard fonts, even in MS Word. No special software is required, and to get started. It is recommended to use it in Adobe Illustrator or Adobe Photoshop Made with love and magic ♡ Thank you for checking this out and feel free to write me a message if you have any questions! ~ Anastasia
  10. Linoma by FlehaType, $21.99
    Linoma is a handmade font duo consisting of a sans and a stencil version. Its rough and textured appearance derives from the linocutting technique. Use Linoma Stencil as headline or display font and Linoma Sans when you need text settings in smaller sizes. Linoma is suitable for packaging, books, magazines, products and branding projects. It supports most of Central European and Easter European languages.
  11. Sheila by Laura Worthington, $25.00
    Sheila strikes the perfect balance between casual handwriting and careful calligraphy, making it both approachable and aspirational. Put Sheila’s airy, breezy letterforms to use in friendly or feminine settings like inspirational quotes and fashion layouts. Contextual alternates and ligatures lend Sheila natural-looking connections; swash forms add flair. Great news! Laura Worthington fonts have been specially coded so that almost anyone can access all of the swashes, alternates and ornaments without the need for professional design software. For more information and instructions, visit: http://bit.ly/1qJNnsO
  12. Distefano Slab by Tipo, $60.00
    Designed from the perspective of a multi-purpose font family, comprehending the slab-serif and humanist-sans subtypes, the Distéfano typefaces were specifically developed and subsequently tested considering the needs of editorial products, for both print and digital media.   Includes a comprehensive program where formal, style, thickness and slant attributes are especially indicated for the composition of text and headings in newspapers, journals and magazines. For that reason, in addition to the more traditional weights, others, ranging from Light to Black were added. The identity and systemic criteria of this font family doesn’t fall short on diversity of specific solutions, flair and quirks for each variant, especially noticeable in the contrast of the italics to the roman styles. The original drawings of Distéfano date back to 1983; embodied in pencil on paper, provided only the alphabetical characters and punctuation signs for Spanish, and the Sans Serif family. By digitalizing them, their possibilities of use were widened, the set of characters of each typeface were considerably completed considering the current requirements for the majority of the latin and germanic languages, and the slab-serif family was developed. This type family bears the name of the most notable argentinian designer, and it is a homage to his work, that influenced the youth of the 50’s decade of the 20th century, and especially to him, whom I have always recognized as a friend, and a teacher.
  13. ITC Cherie by ITC, $29.99
    Some words from the designer... Like long legs walking a runway in stiletto heels, ITC Cherie is both sophisticated and feminine. West coast designer Teri Kahan developed this art nouveau-style font into two distinct all capital alphabets – one with a “high waist”, placed in the capital position, and the other a “low-waist,” placed in the lower case position. They work separately or together, and this dual nature gives a designer the ability to make subtle changes in a logo or line of text. Additional flourished letters round out this versatile headline font.
  14. Aries by GroupType, $19.00
    In 1995, FontHaus came upon a rare opportunity to create a revival of Aries, a little known and previously unavailable typeface designed by the legendary Eric Gill in 1931. Discovering a lost typeface by one of the major designers of the 20th Century, was like the discovery of buried treasure, and being the first type company to release it in a digital format was an honor. Aries® is now in the fonts catalog of GroupType who owns the the registered trademark and has licensed this historical typeface to FontHaus as distributor.
  15. Monofonto by Typodermic, $11.95
    Introducing Monofonto—a meticulously crafted, technical typeface with a distinct, monospaced sans-serif design. Initially launched in 1999, Monofonto rapidly gained popularity throughout the 2000s and has since become a favorite choice of designers and developers alike. Built for clarity and precision, Monofonto is a compact sans-serif typeface, making it perfect for situations where space is limited. Its heavy strokes provide exceptional legibility even at small sizes, which is ideal for technical and scientific writing. Whether you’re working on a research paper, technical documentation, or programming code, Monofonto has got you covered. But that’s not all; Monofonto’s mathematical characters, currency symbols, and terminal block-draw characters make it the go-to typeface for all your scientific writing needs. Its vast collection of characters ensures that you have everything you need to create accurate and detailed technical documents. Monofonto comes in three styles: Regular, Italic, and Bold-Italic, giving you the flexibility to create different looks and styles for your technical documents. Its unique design and attention to detail make it an excellent choice for designers who want to showcase scientific accuracy and precision in their work. So, if you’re looking for a technical typeface that can help you create precise and accurate scientific documents, look no further than Monofonto. Its clarity, precision, and mathematical characters make it the perfect choice for any project. Try it today and experience the beauty of scientific design in your work. Most Latin-based European, Vietnamese, Greek, and most Cyrillic-based writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Azerbaijani, Bashkir, Bashkir (Latin), Basque, Belarusian, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Buryat, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dungan, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Igbo, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaingang, Khalkha, Kalmyk, Kanuri, Kaqchikel, Karakalpak (Latin), Kashubian, Kazakh, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish, Kurdish (Latin), Kyrgyz, Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Nahuatl, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Rusyn, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tajik, Tatar, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Ukrainian, Uzbek, Uzbek (Latin), Venda, Venetian, Vepsian, Vietnamese, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xavante, Xhosa, Yapese, Zapotec, Zarma, Zazaki, Zulu and Zuni.
  16. Alige by Unforma Club, $20.00
    Alige is a humanist sans serif typefaces made for body text and display. Carried classic roman proportion in higher letterform for better reading experence. Inspired by Optima Nova which designed by Hermann Zaph in early 50's, alige contains 28 cuts which 14 style in text and 14 in display. Kindly visit Alige Playground for more detail presentation.
  17. Lemonite by Typotheticals, $3.00
    Lemonite (Regular and Expanded) is a self examination in whether, after five years without attempting to design any new fonts, I was still capable of creation. Lemonite is the result, and even though its plain, it showed me I could still work. I have made two of the face free to anyone who wishes to have a look, so please feel free, no obligations, to take them and use them if you have a use. Why so long ? Well, we do age, and with age comes the usual benefits, like Glaucoma and a touch of Arthritis in the old digits, and that's made computer work a little… interesting for me over the past couple of years. Anyway, if you don't find my humble offering of any use, please search the fontbase on Myfonts, and you will sure to find a suitable font from one of the fantastic designers there.
  18. Semi Calligraphic JNL by Jeff Levine, $29.00
    A 1950 reissue of the 1934 tune “With My Eyes Wide Open I’m Dreaming” had the title of the sheet music hand lettered in a semi-calligraphic sans serif design. This became the model for the appropriately named Semi Calligraphic JNL, which is available in both regular and oblique versions.
  19. RBNo3.1 by René Bieder, $25.00
    RBNo3.1 is a sans serif typeface with a technical and geometric appearance. The family includes 9 weights with matching italics. Its large x-height makes it especially legible at small point sizes. RBNo3.1 feels comfortable in technical surroundings with short text passages, in brochures, catalogs, magazines, posters, websites, headlines or logos.
  20. Drama Deco JNL by Jeff Levine, $29.00
    The movie poster for the 1936 film “Dodsworth” had its title hand lettered in a thin Art Deco sans serif with a mix of both stylized and squared characters. Expanding on this unusual lettering combination, the final results became Drama Deco JNL, which is available in both regular and oblique versions.
  21. Movie Star Deco JNL by Jeff Levine, $29.00
    Here’s a jaunty little Art Deco sans serif type design inspired by the headline of a feature article on Carole Lombard found in the August, 1937 issue of Hollywood magazine. This served as the inspirational model for Movie Star Deco JNL, and is available in both regular and oblique versions.
  22. SK Moreau by Salih Kizilkaya, $12.99
    SK Moreau is a sans serif font named after the famous science fiction novel "The Island of Doctor Moreau" written by H. G. Wells. This font family includes a total of 12 fonts and 7812 glyphs. In this way, it contains all the typographic elements you will need in your designs.
  23. JAF Zalamander by Just Another Foundry, $42.00
    Blackletter, sans serif, graffiti, constructivism: all these influences are combined into a lively and dynamic – and somehow “disobedient” – typeface. Since blackletter fonts typically don’t look great when used in all-caps, Zalamander comes with a special Caps version that contains letter variants that combine nicely in uppercase. All fonts support Cyrillic.
  24. Refresh by Scholtz Fonts, $12.00
    Refresh was inspired and partly based on handwritten text from advertisements for a popular cola-based soft drink from the 1950s. I designed the missing characters in the handwriting style of the original. The Refresh family comes in three styles: - Lite- possibly the most elegant of the three styles -- use at larger sizes for greater legibility; - Med -of intermediate weight - more legible than Lite; - Blak - for bolder statements and best readabilty. Refresh, with its three styles, is ideal for any display work needing a feminine, handwritten effect. Use it for product branding, book covers, invitations, greeting cards where you're looking for charm and movement. Refresh has not been designed to be used with capital letters placed next to one another: it is not advisable to use text in "ALL CAPS". The best effects for headings and subheads are obtained with an initial upper case letter followed by lower case characters. If you are using upper and lower case then it is not necessary to use kerning. Refresh contains over 250 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present). It has all the accented characters used in the major European languages.
  25. VTCTattooScriptTwo - Personal use only
  26. Tubbs by A New Machine, $19.00
    Tubbs is a thick sans font. Beefy. Heavy. It's got weight. Comes with two levels of distress suitable for mixing for a more natural look. Great for use in posters, headlines, titles - wherever you need a little heft.
  27. Shàngó Gothic by CastleType, $59.00
    Shàngó is CastleType’s beautifully-rendered interpretation of Professor F.H.E. Schneidler's elegant titling typeface released in 1936 with the name 'Schneidler-Mediaeval mit Initialen'. This latter design is usually referred to as Schneidler Initials. Although early on Medium and Bold weights were added to the somewhat delicate design of Shàngó, it seemed there were other possibilities that might be useful for display use. So, for the last couple of years I have been working on and off on a monoline version of Shàngó. This new design maintains the classic letterforms of the original, but its relatively even strokes gives it a more solid appearance, making it useful where a more modern, masculine look is needed. This new family is called Shango Gothic and is available in four weights: Regular, Medium, Bold, and Extra Bold. Shàngó Gothic is a member of the extended Shàngó family (Classic, Chiseled, Sans, Gothic).
  28. Granola by Wilton Foundry, $29.00
    Granola a completely hand-drawn font, when you need more than a regular sans serif to express random granularity. When used in smaller sizes from 14pt down, it works extremely well for book text too.
  29. Euro Travel JNL by Jeff Levine, $29.00
    A German travel poster from 1927 became the design inspiration for a type revival because of its pleasantly hand lettered sans serif type style. Euro Travel JNL is available in both regular and oblique versions.
  30. TF Opicular by Tyfomono, $20.00
    OPICULAR is a Starter Series of modern sans serif with a geometric typical characters, Inspired by minimalism typography and functionalities, digital or print. Opicular comes in 3 weights and 6 styles from Book to Bold.
  31. IM FELL French Canon - Unknown license
  32. Explorer by Fenotype, $30.00
    Explorer - a classy typeface collection. Explorer collection includes following: • 8 Fonts - a clean and textured version of each • Catchwords • Swooshes • Pictures Explorer’s core is a strong script type with straight edges. All the fonts are designed to work nice together. Here’s a short introduction to the styles: •Explorer Script is equipped with Contextual Alternates that make the connections between letters smooth. In addition it has Swash, Stylistic and Titling Alternates for standard characters for more customised look. Explorer Script has three weights. •Explorer Sans is a wide all caps sans-serif that doesn’t shy away from taking it’s own space. Explorer Sans has two weights. •Explorer Condensed is a sturdy all caps condensed sans-serif with rounded edges. Explorer Condensed has two weights. •Explorer Serif is a bulky all caps serif. •Explorer Swoosh is a collection of strokes and swooshes designed to go with the Script. Try adding a connecting one in the end of a word written with Script or place a loose swoosh above or below a word. •Explorer Catchword is a collection of catchwords designed to go with Explorer fonts.
  33. Mandarin Whispers by Hanoded, $17.00
    In Dutch, a Mandarijn is a Tangerine. I found out that it is called a Mandarin in Australia as well! I really like Mandarins, so I thought I’d give them their well-deserved place in the spotlights by naming a font after them. The whispers part - well, that’s just because it sounded good. Mandarin Whispers is a very nice brush font, which was actually not made with a brush, but with a cheapie marker pen. It comes with all the bells & whistles, so have a ball!
  34. Nexus Typewriter Pro by Martin Majoor, $49.00
    Nexus (2004) consists of three matching variants – a serif, a sans and a slab – which makes it a highly versatile typeface. Nexus started as an alternative to Seria, a typeface Majoor had designed some 5 years earlier. But soon the design developed into a new typeface, with numerous changes in proportions and in details and with a redrawn italic. Besides the three connected versions (Nexus Serif, Nexus Sans, Nexus Mix) Majoor designed a monospaced version called Nexus Typewriter. The Nexus family is a workhorse typeface system like Scala, with features such as small caps in all weights, four different sorts of numbers and an extensive set of ligatures. All fonts in the Nexus family come in regular, italic, bold and bold italic. Free bonus: there are more than 100 elegant Swash italics and dozens of arrows and other icons. The Nexus family was awarded the First Prize at the Creative Review Type Design Awards 2006.
  35. Nexus Mix Pro by Martin Majoor, $49.00
    Nexus (2004) consists of three matching variants – a serif, a sans and a slab – which makes it a highly versatile typeface. Nexus started as an alternative to Seria, a typeface Majoor had designed some 5 years earlier. But soon the design developed into a new typeface, with numerous changes in proportions and in details and with a redrawn italic. Besides the three connected versions (Nexus Serif, Nexus Sans, Nexus Mix) Majoor designed a monospaced version called Nexus Typewriter. The Nexus family is a workhorse typeface system like Scala, with features such as small caps in all weights, four different sorts of numbers and an extensive set of ligatures. All fonts in the Nexus family come in regular, italic, bold and bold italic. Free bonus: there are more than 100 elegant Swash italics and dozens of arrows and other icons. The Nexus family was awarded the First Prize at the Creative Review Type Design Awards 2006.
  36. Cosan by Adtypo, $45.00
    The idea was to find common intersections between the humanistic and the neo-grotesque model of sans. This variable font offers everything from the world of sans serif in one place – a broad range of weights, adjustable contrast, and a lot of alternative glyphs. As a bonus, you can choose the “cold” or “warm” impact of the text. The Cosan Cold variant has closed apertures and minimal tension in the manner of Helvetica, and the Cosan Warm is open, more dynamic, and airy. Cosan is very suitable for a parallel bilingual setting, as both types are equivalent in their proportions and text color. Like Yin and Yang, each has a piece of the other in him. The Warm version is not totally dynamic, nor is the Cold version totally rigid.
  37. Magnify by XdCreative, $29.00
    Geometric sans serif is one of my favorite fonts because it's so, simple, clean and modern, and a long time I've been dreaming of making this type, inspired by many media and especially "Futura, 1927" ( by Early Bauer) I created "Magnify" Geometric sans. The structure and element shape of Magnify is not really perfectly circle, but slightly oval it can be seen in the uppercase letters O, G, C, Q and in the lowercase letters o, a, c, e. Magnify has 8 weights, - from Hairline to Bold and Matching Oblique. Magnify also has special alternate characters in letters a, g, y and o. it is to give a different look to a paragraph, headline or your display design. thanks, hope you would like and accept "Magnify" as part of your family. thank you in advance
  38. Mamute by PintassilgoPrints, $18.00
    Mamute is a block rockin' family with a cool letterpress look. Its upper- and lower-case slots hold glyphs with slightly different textures for a natural look. Numbers and punctuation marks also have alternate versions. Just trigger the Contextual Alternates feature to easily cycle the alternate glyphs, preventing double letters from displaying the same texture. Mamute is a highly decorative typeface available in 2 widths, regular and condensed, each also offered as a layered font, a handy and playful way for adding shades to your composition. There’s also a generous ornaments font and a catchwords one to spice up your designs. Mamute is based on Aldine wood type spirit (as there were many incarnations of it!), from circa 1870. Please note that this family has a limited character set and doesn't bring diacritics nor accented characters. But yet it does rock, you bet!
  39. Fan Script by Sudtipos, $99.00
    A friend of mine says that sports are the ultimate popular drug. One of his favorite things to say is, “The sun’s always shining on a game somewhere.” It’s hard to argue with that. But that perspective is now the privilege of a society where technology is so high and mighty that it all but shapes such perspectives. These days I can, if I so choose, subscribe to nothing but sports on over a hundred TV channels and a thousand browser bookmarks. But it wasn't always like that. When I was growing up, long before the super-commercialization of the sport, I and other kids spent more than every spare minute of our time memorizing the names and positions of players, collecting team shirts and paraphernalia, making up game scenarios, and just being our generation’s entirely devoted fans. Argentina is one of the nations most obsessed with sports, especially "fútbol" (or soccer to North Americans). The running American joke was that we're all born with a football. When the national team is playing a game, stores actually close their doors, and Buenos Aires looks like a ghost town. Even on the local level, River Plate, my favorite team where I grew up, didn't normally have to worry about empty seats in its home stadium, even though attendance is charged at a high premium. There are things our senses absorb when we are children, yet we don't notice them until much later on in life. A sport’s collage of aesthetics is one of those things. When I was a kid I loved the teams and players that I loved, but I never really stopped to think what solidified them in my memory and made them instantly recognizable to me. Now, thirty-some years later, and after having had the fortune to experience many cultures other than my own, I can safely deduce that a sport’s aesthetic depends on the local or national culture as much as it depends on the sport itself. And the way all that gets molded in a single team’s identity becomes so intricate it is difficult to see where each part comes from to shape the whole. Although “futbol” is still in my blood as an Argentinean, I'm old enough to afford a little cynicism about how extremely corporate most popular sports are. Of course, nothing can now take away the joy I got from football in my childhood and early teens. But over the past few years I've been trying to perceive the sport itself in a global context, even alongside other popular sports in different areas of the world. Being a type designer, I naturally focus in my comparisons on the alphabets used in designing different sports experiences. And from that I've come to a few conclusions about my own taste in sports aesthetic, some of which surprised me. I think I like the baseball and basketball aesthetic better than football, hockey, volleyball, tennis, golf, cricket, rugby, and other sports. This of course is a biased opinion. I'm a lettering guy, and hand lettering is seen much more in baseball and basketball. But there’s a bit more to it than that. Even though all sports can be reduced to a bare-bones series of purposes and goals to reach, the rules and arrangements of baseball and basketball, in spite of their obvious tempo differences, are more suited for overall artistic motion than other sports. So when an application of swashed handlettering is used as part of a team’s identity in baseball or basketball, it becomes a natural fit. The swashes can almost be visual representation of a basketball curving in the air on its way to the hoop, or a baseball on its way out of the park. This expression is invariably backed by and connected to bold, sleak lettering, representing the driving force and precision (arms, bat) behind the artistic motion. It’s a simple and natural connective analysis to a designer, but the normal naked eye still marvels inexplicably at the beauty of such logos and wordmarks. That analytical simplicity was the divining rod behind Fan Script. My own ambitious brief was to build a readable yet very artistic sports script that can be a perfect fit for baseball or basketball identities, but which can also be implemented for other sports. The result turned out to be quite beautiful to my eyes, and I hope you find it satisfactory in your own work. Sports scripts like this one are rooted in showcard lettering models from the late 19th and early 20th century, like Detroit’s lettering teacher C. Strong’s — the same models that continue to influence book designers and sign painters for more than a century now. So as you can see, American turn-of-the-century calligraphy and its long-term influences still remain a subject of fascination to me. This fascination has been the engine of most of my work, and it shows clearly in Fan Script. Fan Script is a lively heavy brush face suitable for sports identities. It includes a variety of swashes of different shapes, both connective and non-connective, and contains a whole range of letter alternates. Users of this font will find a lot of casual freedom in playing with different combinations - a freedom backed by a solid technological undercurrent, where OpenType features provide immediate and logical solutions to problems common to this kind of script. One final thing bears mentioning: After the font design and production were completed, it was surprisingly delightful for me to notice, in the testing stage, that my background as a packaging designer seems to have left a mark on the way the font works overall. The modern improvements I applied to the letter forms have managed to induce a somewhat retro packaging appearance to the totality of the typeface. So I expect Fan Script will be just as useful in packaging as it would be in sports identity, logotype and merchandizing. Ale Paul
  40. ITC Typados by ITC, $29.99
    ITC Typados is the joint effort of Roselyne and Michel Besnard and is composed of characters in two different senses of the word. First, it is of course made of letters and symbols, clean and legible with generous widths and x-heights. There is a hint of Art Nouveau style in the tapering, brush-like strokes. But the figures of ITC Typados are also made of characters in the theatrical sense: little tear-drop heads on tapering bodies that bend themselves into the shapes of an alphabet while maintaining a life of their own. The typeface is based on a recurring character in Michel's sculpture and painting, Ado. Ado is the first character who sings and repeats itself in all my creations," says Michel. "This adventure brings new forms for my painting and my sculpture: coiffed heads, bodies in the form of a cone, arms in the form of spread wings, etc." "Type" plus a number of "Ados" equals ITC Typados."
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