Originally designed for American Type Founders, Goudy drew inspiration from the classical old style faces for Goudy Old Style. Round characters have a strong diagonal stress, ascenders are fairly long but descenders are very short. Goudy bold was introduced in 1920; this was designed by Morris Fuller Benton. This typeface has been particularly popular in America where it is extensively used in advertising, book jackets, for labels and packaging.

An update and extension to the popular September family. An authoritative and robust design for headline and shorter texts in the lighter weights, this modern family has all the necessary weight and presence for corporate and academic use, company brochures, branding, sport packaging, television idents, posters, packaging and film titles. This all-new version includes: Six extra weights in both upright and italic, bringing the full family to nine weights Extended character set Old style numbers Numerators and denominators Superior and inferior numbers Alternate glyphs