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  1. Foundry Context by The Foundry, $90.00
    Foundry Context is a sans serif family designed to be universal in many contexts – hence the name. A ‘no-nonsense’ typeface, reminiscent of 19th century sans serif faces, Foundry Context has very round, pure letterforms, crafted without being over refined, and having minimal stroke contrast in the neo-grotesque style. A hint of personality has emerged from the very drawing of the proportions, strokes, and terminals, yet Foundry Context is still neutral enough to compete in the grotesk arena, and at the same time has something new to say.
  2. ITC Tremor by ITC, $29.99
    ITC Tremor is the work of British designer Alan Dempsey. You might think that it looks like the letters are in a seismically lively geological zone, but Dempsey had other kinds of motion in mind. Most of the faces I design come from trace 'work-outs' for advertising products. In the case of Tremor, it was to reflect a lively teenager," says Dempsey. The result is ITC Tremor, a cartoony slab serif typeface with irregular angles, straight-edged curves, and lines surrounding each character, making them look like they are jittery.
  3. Andeeta by Tlatous Type, $19.00
    Andeeta! A sweet handwritten font that will add fun to your creativity. the font consist of a charming all-caps font and a sweet handwritten script font for the perfect and fun blend of your content. Andeeta has also added 26 doodles to add interest to your content in separate files. Each font file includes uppercase, lowercase, numbers, punctuation, and multilingual support. That's it! I hope you enjoy it. Feel free to comment if there are issues or queries. You can also say hi to me on Instagram: https://www.instagram.com/tlatoustype/ Thank You!
  4. Magenta by Ahmad Jamaludin, $13.00
    Say Hello to Magenta - luxurious and carefree signature script font that was lovingly created by hand. This font is perfect addition to the professional designers font. Magenta has 2 version, signature and monoline script, It's perfect fit for signature logos, printed quotes, blog , social media headers, product packaging and a lot more Whats Included ? Magenta Regular Magenta Bold Magenta Monoline Regular Magenta Monoline Bold This font has given PUA unicode (specially coded fonts). If you've got any questions feel free to leave a comment or send me a message. Thank you
  5. Maribon Script by PeachCreme, $20.00
    Say hello to our brand new font duo “Maribon“ - a contemporary elegant all-caps serif and stylish script font. Maribon Serif • A delicate modern serif includes classy regular and multilingual letters, symbols, punctuation, numerals and brings a touch of character to any design. Maribon Script • A clean, elegant hand-drawn script font with natural flow contains upper & lowercase characters, all punctuation, numerals, and gives a custom-made feel to any text. "Maribon" Font Duo is a perfect choice for logos, headlines, social media posts, invitations and so many more.
  6. Morning Edition JNL by Jeff Levine, $29.00
    The front page headline of the April 6, 1917 edition of the Bemidji Pioneer [from Bemidji, Minnesota] says in extrabold letters: “State of War is Declared”. The subtext underneath reads: “President Signs Resolution 1:13 P.M., Passed by House 3 O’Clock this Morning”. Thus, the United States formally entered into World War I. However… that subtext was set in a sans serif type face which was a perfect addition to the numerous newspaper-inspired type revivals offered by Jeff Levine Fonts. Morning Edition JNL is available in both regular and oblique versions.
  7. Fictional Powers by PizzaDude.dk, $15.00
    As a kid, I often fantasied about which superpowers would be the coolest. That was a time before the internet and social media, so my references were limited. But I guess that being invisible or fast speed was the top wishes. Not much, but still great powers - today, I think I’d wish for “world peace” or “with a blink of my eyes, sushi appears” as superpowers. Anyway, say hello to my multilingual graffiti-inspired comic font, Fictional Powers, that even comes in a super-duper-sonic-speed version!
  8. Magallanes Condensed by Latinotype, $29.00
    Say hello to the new Magallanes Condensed Family, a contemporary neo-humanist sans serif font designed by Daniel Hernández. Its strokes and terminals are related to the calligraphic strokes from humanist typefaces. It comes with 8 styles, from Ultra Light to Black, each with its true italics. Every weight comes with alternative glyphs for a more dynamic use. Magallanes is the perfect titling font to complement text faces in magazines, logotypes, etc. Languages supported include Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin.
  9. HWT Mardell by Hamilton Wood Type Collection, $24.95
    The Hamilton Wood Type & Printing Museum staff is honored to partner with New York-based graphic designer Louise Fili on her first font release project. The new font, “Mardell,” is named for Hamilton retiree and wood type cutter Mardell Doubek. This is the fourth font to be cut for the museum as part of the Wood Type Legacy Project. "The bold, lively angularity of Italian futurist letterforms made it a natural choice for wood type.” says Fili. This digital version presents Fili’s wood type design for use in web and print applications.
  10. Rushine by Keristyper Studio, $14.00
    Say hello to Rushine Script, a vintage calligraphy brush stroke font. This font is good for logo design, Social media, Movie Titles, Books Titles, short text even long text letters, and good for your secondary text font with sans or serif. Featured: Standard Uppercase & Lowercase Numeral & Punctuation Multilingual : ä ö ü Ä Ö Ü ß ¿ ¡ Alternate & Ligature PUA encoded We recommend programs that support the OpenType feature and the Glyphs panel such as Adobe applications or Corel Draw. so you can use all the variations of the glyphs. Hope you enjoy our fonts!
  11. Marsha & Joshua by Tlatous Type, $19.00
    Marsha & Joshua! A sweet handwritten font that will add fun to your creativity. the font consist of a charming all-caps font and a sweet handwritten script font for the perfect and fun blend of your content. Marsha & Joshua has also added 26 doodles to add interest to your content in separate files. Each font file includes uppercase, lowercase, numbers, punctuation, and multilingual support. That's it! I hope you enjoy it. Feel free to comment if there are issues or queries. You can also say hi to me on Instagram: https://www.instagram.com/tlatoustype/ Thank You!
  12. Nisse by Typoforge Studio, $30.00
    Say hello to a new Typoforge member! Nisse is a display font family that consists of 4 styles (including italics). The regular and rough versions differ in the amount of wear. It’s inspired by Rex typeface first published by „The Jan Idzikowski and Co. Foundry“ in 1930. Nisse has a high amount of detail making it ideal for large prints and poster design. It is specified by a huge amount of automatic alternates. Each basic latin letter has five versions, the numbers have thee versions and extended latin letters have two versions.
  13. Nouveau Techno JNL by Jeff Levine, $29.00
    The French publication “La Lettre Dans le Decor et La Publicite Modernes” (“The Letter in the Modern Décor and Advertising”) was a 24-page booklet showcasing the then-current trends of the time (circa late 1930s-early 1940s). On one page was found a squared, extra bold sans serif alphabet set with strong Art Nouveau influences, yet it was ahead of its time by taking on the look and feel of 1980s techno typography. They say “everything old is new again”, and Nouveau Techno JNL is now available digitally in both regular and oblique versions.
  14. Guttie by Yukita Creative, $14.00
    Guttie Display Typeface says something about graphics and usability. People tell stories for a reason. We want to convey certain information, change a reader's opinion or make them feel something; Guttie Display Typeface helps you to do all this easily. --- It's all about visuals and functionality. For example, people will use words to convey information, convince readers of something specific, or share emotions they are feeling right now. --- - Fonts can be read from a much larger distance than regular fonts - Elegant letters give the impression of luxury - Smooth curves for elegant typography
  15. Magallanes by Latinotype, $29.00
    Say hello to the new Magallanes Family, a contemporary neo-humanist sans serif font designed by Daniel Hernández. Its strokes and terminals are related to the calligraphic strokes from humanist typefaces. It comes with 8 styles, from Ultra Light to Black, each with its true italics. Every weight comes with alternative glyphs for a more dynamic use. Magallanes is the perfect titling font to complement text faces in magazines, logotypes, etc. Languages supported include Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Romanian, Pan African Latin.
  16. Soul Skull by Otto Maurer, $19.00
    Soul Skull ist a special Version of my Font „Soul“ (soul ultra black). For a long Time i want to make a Font like this. Before FL6 that was impossible. I know it is a big File Size for a Font with all the Graphics but i need a Font like this for a Halloween Projekt. And so i did it myself. I hope you like it as i do! At this time i will say Thank you for FontLab 6 It is so much better than V5. I love this App :)
  17. Mikagi by Thinkdust, $10.00
    Mikagi is a textured form of the 2008 Miyagi typeface, giving the original creation a new personality along with its makeover. The rough texture is a different direction from the original, smooth line style of its predecessor, instead creating something that might be described as lean and tough. Worn and weary, Mikagi emphasises everything it says, taking care to slow itself down and not get caught up in the speed of its youth. Use Mikagi for a range of design work, to add a blend of smooth easiness and faded cynicism to your creation.
  18. Cafelatte by Sudtipos, $59.00
    It's not everyday that you want to have dark chocolate with your favorite latté. But sometimes, as out of the ordinary as it is, it can be just the ticket. Cafelatte's design offers a somewhat unpolished calligraphic concept, reminiscent of wooden type, but done with the unique brush of Angel Koziupa and Bezier wizardry of Alejandro Paul. The discerning packaging designer will certainly find it refreshing to be able to put a darker, unconventional touch on his or her design. And who says primal instincts can't express themselves elegantly?
  19. ocr-t by FaceType, $7.00
    Being a geometric sanserif ocr-t comes in eleven weights from ultrawhite to infrablack (brightwhite, white, silver, lightgrey, grey, darkgrey, anthracite, black, jetblack). With more than 600 glyphs it covers all your typographic needs and manages to stay at the same place no matter which width you’re using. Its readability and legibility is more than fine although it needs no kerning. The infrablack is really black, in order to achieve this, the form of letters change from darkgrey to anthracite from upright to some kind of upright italic. This also gives opportunity to mix two weights with same colour but different architecture. Find also stylistic sets, alternate letters, lots of bullets, different arrows, hands and well: kind of hearts.
  20. Aureata by preussTYPE, $30.00
    Whenever I've stayed in Munich my friend Michael Bundscherer and I go on a typographical expedition. When we talk about that, we remember the bygone world of sign painter. On one of the facades of a furniture shop in Munich, you can discover the lettering of the name in golden letters. This one convinced us because of the simple elegance Art Deco. These letters on the facade are in any case the character set, which forms the basis of this document. The missing (especially the lowercase letters and the numbers) were modeled. The "OPEN" called version tries to replicate the 3-D effect. The font is particularly suitable for shorter texts and headlines.
  21. Ostad Pro by Naghi Naghachian, $65.00
    Ostad Pro is designed by Naghi Naghashian. It is a headline font, as a modern interpretation of classic Sans Serif Roman characters in 2 weights: Regular and Bold. The character set of this Font family supports most western languages including: Afrikaans, Basque, Breton, Catalan, Danish, Dutch, English, Finnish, French, Gaelic, German, Icelandic, Indonesian, Irish, Italian, Norwegian, Portuguese, Sami, Spanish, Swahili and Swedish. There are 17 additional symbol characters: euro, litre, estimated, omega, pi, partialdiff, delta, product, summation, radical, infinity, integral, approxequal, notequal, lessequal, greaterequal, and lozenge. It also includes the characters necessary to support the following central European languages: Croatian, Czech, Estonian, Hungarian, Latvian, Lithuanian, Polish, Romanian, Serbian (Latin), Slovak, Slovenian and Turkish.
  22. Gulden Display by Studio Gulden, $20.00
    Gulden Display - Introducing our new psychedelic display font, perfect for adding some trippy vibes to your designs. This bold and eye-catching font features swirling, abstract shapes and patterns that seem to move and shift right before your eyes. With its unique, otherworldly aesthetic, this font is perfect for album covers, concert posters, and any project that wants to make a bold, unconventional statement. Whether you're a graphic designer, artist, or just looking to add some visual interest to your personal projects, this font is sure to make an impact. Give it a try and let your creativity take flight! Features: - Uppercase & Lowercase - Narrow and Wide Versions - Number - Multilingual Support - Punctuation Stay pop and inspiring! Regards, Studio Gulden.
  23. Trivia Humanist by Storm Type Foundry, $53.00
    I decided to draw the Regular style of Trivia Humanist not too light and the Bold not too dark. Delicate anatomy and moderate contrasts of serifed humanist typefaces aren’t usually born by interpolating between extremes, but rather by meticulous care for each individual letter. A delicious blend of a trace of punchcutter’s tool and calligrapher’s hand with as few historical reminiscences as possible. It stays away from any strong aesthetic colorations as well, which is a common feature of the Trivia family system. I wanted a clear and majestic typeface for book jackets, LP cover designs, posters, exhibition catalogues and shorter texts. But at the end it turned out excellent for largest books as well.
  24. MB Vinatage by Ben Burford Fonts, $25.00
    MB Vinatage is a 6 weight font family with italics that has its roots based firmly in the type and font design of the early 20th Century. With some art deco touches in the standard caps like the N and the low bars on the E, F & H, by using the stylistic alternates these can be changed to give the font a more contemporary look. The same applies to the lower case letters, with an alternate a and g and a stylistic lowercase t. The family works great as a display font using the thin and heavy weights and just as well for smaller & bulk text. Stay traditional or go contemporary or mix it up.
  25. Machin by Hanoded, $15.00
    Machin is a French word meaning 'thing'. Apparently, it is also a species of macaque from the Philippines, but I named this font after the French word! Machin is based on a really old font I made back in the day. It was called Whynot and (because I didn't know a thing about making fonts at the time) I could not get it to work properly, so it had its 15 minutes of fame before it was pulled off of the internet. Machin was made using the recycled glyphs from Whynot and it does work. It comes with extensive language support (yes, Vietnamese and Sami too), some handy ligatures and a lot of scribbly panache.
  26. Gasoline Alley NF by Nick's Fonts, $10.00
    A casual and fun-loving font based on the work of showcard artist Albanis Ashmun Kelly, from his 1911 book “Expert Sign Painter,” and named for a long-running comic strip. Both versions of this font contain the complete Unicode Latin A character complement, with support for the Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Fijian, Finnish, Flemish, French, Frisian, German, Greenlandic, Hawaiian, Hungarian, Icelandic, Indonesian, Irish, Italian, Latin, Latvian, Lithuanian, Malay, Maltese, Maori, Moldavan, Norwegian, Polish, Portuguese, Provençal, Rhaeto-Romanic, Romanian, Romany, Sámi, Samoan, Scottish Gaelic, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Turkish and Welsh languages, as well as discretionary ligatures and extended fractions.
  27. Mikan by Hanoded, $15.00
    A couple of years ago, I walked the Kumano Kodo pilgrimage trail in Japan. At the start of the walk, I stayed in a nice guesthouse in Tanabe city, which lies in Wakayama prefecture. I wouldn’t mention all of this, if it didn’t have something to do with the font name: Wakayama prefecture is THE mandarin orange (Mikan) growing area of Japan and the owner of the guesthouse had just picked a bagful of mikan, which he shared with me. So, I had to think of that when I made this font. Mikan is a nice, rounded family of fonts. Both styles come with alternative a’s (and accented a’s), which some people prefer for Children’s books.
  28. ATF Brush by ATF Collection, $59.00
    Oh, Brush … beloved script emblem of plumbers, mechanics, bodegas, lunch counters, and other low-rent concerns. Since 1942, you have given faceless apartment buildings a name, brought life to the badges and banners of otherwise tedious trade conventions, and lent excitement to the postcards of middle America’s unsung travel destinations. We have seen so much of you … but not enough! We need more weights: how about five, extending beyond humdrum Medium? We want swash alternates, too, plus lively ligatures and sporty underline tails! Give us cleaner curves and smoother connections, but stay true to your frisky self! Like a nail salon that offers cucumber water, the new ATF Brush is one step classier than the rest.
  29. Hardlighten by Figuree Studio, $20.00
    Hello, This is Hardlighten! Hardlighten comes from hand scratches to get natural writing. With the main style of the hand-lettering script, it will be very interesting if it is added with a variety of Alternates and also Stylistic Sets that are very suitable. The Hardlighten is very suitable for use in various media such as; packaging, logos, labels, posters, shirt designs, wisdom quotes, bulletins, typography, and many other media. Features Ligature Stylistic Alternates, Stylistic Sets (SS01-SS03) PUA Encoded open Support for MAC or PC Simple installation for Adobe Illustrator, Corel Draw, Photoshop, or Procreate (New Updated) Support Multilanguage That's it! If you have any questions don't hesitate to ask! .Stay Classy! Fadhil - Figuree Studio
  30. Imperija Roman by Lewis McGuffie Type, $39.99
    Imperija Roman is a display typeface inspired by stone engraved lettering. Supporting west, central and east European languages it contains over one-hundred discretionary ligatures and a stylistic set for old style diacritics. The original letters were drawn from a memorial engraving in Ljubljana, Slovenia. Further development and several iterations later, Imperija Roman has a flowing organic feel while staying true to the rigid constraints of stone-cut letters. The alternative diacritics in stylistic set one were included to give the user more options for a historical feel to the lettering. The discretionary ligatures also offer a huge range of variation and were drawn based off of historical Roman sources and common frequency digraphs in major European languages.
  31. Risolla Calisto by HansCo, $12.00
    Risolla Calisto is an elegant handwritten font with a little bold style also stay look clean and modern. This font carries a slightly masculine feel while still working on a background with a feminine theme. This font come with many ligature style that give you a sleek, elegant look for your logos, business card, wedding invitations, quotes, advertisements, and more. Highly recommended to use it in OpenType capable software - there are plenty out there nowadays as technology catches up with design. The OpenType features can be accessed by using programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, Afinity and more. Let's create something beautiful today with Golden Stanbury. Enjoy!
  32. Snoopy Snails NF by Nick's Fonts, $10.00
    Duck! There’s a cream pie headed your way! This wild and wacky face is based on the title card lettering for the original Soupy Sales TV show, a lasting testament to my misspent youth. Both versions of this font contain the complete Unicode Latin A character complement, with support for the Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Fijian, Finnish, Flemish, French, Frisian, German, Greenlandic, Hawaiian, Hungarian, Icelandic, Indonesian, Irish, Italian, Latin, Latvian, Lithuanian, Malay, Maltese, Maori, Moldavan, Norwegian, Polish, Portuguese, Provençal, Rhaeto-Romanic, Romanian, Romany, Sámi, Samoan, Scottish Gaelic, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Turkish and Welsh languages, as well as discretionary ligatures and extended fractions.
  33. Avid Pro by Naghi Naghachian, $49.00
    Avid Pro font family is designed by Naghi Naghashian. A modern interpretation of classic Sans Serif characters in 6 weights: Thin, Light, Regular, Demi Bold, Bold and Heavy. The character set of this Font family supports most western languages including: Afrikaans, Basque, Breton, Catalan, Danish, Dutch, English, Finnish, French, Gaelic, German, Icelandic, Indonesian, Irish, Italian, Norwegian, Portuguese, Sami, Spanish, Swahili and Swedish. There are 17 additional symbol characters: euro, litre, estimated, omega, pi, partialdiff, delta, product, summation, radical, infinity, integral, approxequal, notequal, lessequal, greaterequal, and lozenge. It also includes the characters necessary to support the following central European languages: Croatian, Czech, Estonian, Hungarian, Latvian, Lithuanian, Polish, Romanian, Serbian (Latin), Slovak, Slovenian and Turkish.
  34. Hertical by Edignwn Type, $12.00
    Hi everyone, how are you today? We hope you are good. And don’t forget to stay safe. Today we release a crafted display font again, it's called Hertical. Hope you are enjoy the design of font. Hertical come with two typefaces, serif and sans serif. Every typeface contains four styles (regular, smooth, rough and texture). This matches applies in some designs such as the logotype, poster, label, badge, packaging, branding, quotes and more custom design. Hertical includes : 2 typefaces (serif and sans serif) 4 style typefaces (regular, smooth, rough and texture) All-caps, numeral, symbol and punctuation 2 sets alternates on serif font Multilingual PUA Encoded Thank you for your support and choosing us.
  35. Wilderness X by Enfeeltype, $15.00
    Wilderness X is a font name that has a very wide wilderness concept. This font has a very large variety of characters, including isolated characters with strong definition and small text. It is also a font which can be used as a random display font. There are also many other options, such as: different stroke thickness and size, change the glyphs and so on A wilder a wilderness, the more rewarding the journey...I love the idea of exploring and staying on the edge, getting dirty and making my path is challenging. Wilderness X is not a bland font but has a bit of badness in it which makes it more interesting and attractive.
  36. Ribera by URW Type Foundry, $39.99
    Ribera is a contemporary sans serif typeface including three styles. The Ribera characters have smooth curved spins and little contrast combined with a big x-height and big counters. These characteristics make Ribera ideal for almost any type of graphic design. Its unique look is well suited for corporate identity, its precise drawing for branding and poster design, the fresh look for advertising and the clear appearance for sign posting. But also editorial design benefits from Ribera. It expresses a modern look in headlines and stays highly legible in small sizes. As part of the URW++ SelecType collection, Ribera meets very high quality standards. The character set includes various OpenType features and a broad language support.
  37. Divan Pro by Naghi Naghachian, $58.00
    Divan Pro font family is designed by Naghi Naghashian. It is a Headline font family, a modern interpretation of sans serif characters in 2 weighs: Heavy and ExtraBlack.The character set of this Font family supports most western languages including: Afrikaans, Basque, Breton, Catalan, Danish, Dutch, English, Finnish, French, Gaelic, German, Icelandic, Indonesian, Irish, Italian, Norwegian, Portuguese, Sami, Spanish, Swahili and Swedish. There are 17 additional symbol characters: euro, litre, estimated, omega, pi, partialdiff, delta, product, summation, radical, infinity, integral, approxequal, notequal, lessequal, greaterequal, and lozenge. It also includes the characters necessary to support the following central European languages: Croatian, Czech, Estonian, Hungarian, Latvian, Lithuanian, Polish, Romanian, Serbian (Latin), Slovak, Slovenian and Turkish.
  38. Candy Design by Typophobia, $20.00
    Candy Design is a display font containing 265 glyphs. It was designed during a stay in Tanzania, Zanzibar in 2022. The main idea was to combine a sans-serif modernist, grotesque typeface with the addition of delicate Arabic accents. Its main assumption of use is posters, product design and branding. Unusual, dynamic and unpredictable accents that are found in practically every letter give the character of a very custom font, also completely not intended for typesetting, which, contrary to the features mentioned above, remains legible. Usually all letters are of the same size - however, as we used to when designing, hide small flavors in the whole sequence of numbers / letters and characters.
  39. FS Albert by Fontsmith, $80.00
    The x factor How do you make a font like FS Albert unique, distinctive? “When designing a font I try to question every letter,” says Jason Smith, “but all you need is a few that have an x factor. With FS Albert, they’re the lowercase ‘a’ and ‘g’ and the uppercase ‘I’ and ‘J’. “I remember a friend saying, ‘Why on earth have you designed the ‘a’ like that? Isn’t it too friendly for this kind of font?’ And, in a way, that’s what I wanted – honesty and warmth, because a lot of big brands at the time really needed to show a more human side.” Range of weights and styles FS Albert is a charismatic type: a warm, friendly sans serif face with a big personality. Open, strong and amenable, and available in a wide range of weights and styles, FS Albert suits almost every task you put it to. Fontsmith has crafted five finely-tuned upright Roman weights and four italic weights, as well as a special Narrow version to provide the best coverage and give headlines and text an easy-going character. The chunky kid “FS Albert was inspired by – and named after – my son, who was a bit of a chunky kid,” says Jason Smith. “I designed an extra bold weight because I always felt that the really big font heavy weights had the most personality. “I recently told Albert this story. He laughed, and forgave me for thinking he was a fat baby. He liked the big personality bit, though.” 1000s of glyphs Not content with a character set that covered Europe and the whole of the Western world, the studio decided to go further afield. There are now FS Albert character sets that cover western and eastern European languages, including those of Russia, as well as Cyrillic, Arabic and Greek scripts. In fact, the font now covers more than 100 languages, making it ideal for bringing a consistent typographic style to the communications of global brands.
  40. Ambiguity by Monotype, $50.99
    Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning. The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.” Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition. Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others. “Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.” Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together. “It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”
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