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  1. Ratafly by Ingrimayne Type, $9.00
    Ratafly is versatile serifed font that can be used for display or text. The family has ten styles, with five weights and italics for each weight. The name Ratafly is a reference to the origin of the family. It began by blending two very different serifed typefaces, Rataczak and FlyHigh. After a lot of cleaning up, the end result is a family that works better for book text than either of the parents.
  2. Rulinover by Ridtype, $18.00
    Rulinover is a serif font inspired by adrenaline-pumping gothic horror movies and games. With that comes Rulinover as a supporting tool to support typography based on genres of horror adventure, challenge and dare in a particular game or film. And also supported by many alternative ligature and letter concepts that are useful in making logotypes or monogram styles. For that, Rulinover is also equipped with various languages such as Latin 1 & 2.
  3. Dragons Gravity by Illushvara, $12.00
    Hello, Happy to share our new fonts "Dragons Gravity" is a display font mix with a chinese color, consept like a dragons shape. It is ideal for Chinese gift, cards or invitation, film layout motorcycle, branding, quote, more product designs with your best styled. Features : Uppercase and lowercase Numbers Punctuation Multilingual Accent What you get : Dragons Gravity. OTF If you have any question, don’t hesitate to contact me. Happy Designing !!! Thank You, Bayu Suwirya
  4. Vincenzo by CastleType, $29.00
    Vincenzo is based on a beautiful condensed typeface from the 1920s or earlier; original designer unknown. This is a "Modern" style with fine slab serifs, vertical stress between thick and thins, and high contrast. What is unique about this design is that the triangular serifs (e.g., E, F, L, T, etc.) do not gradually taper as they join the rest of the letter, as would be the case in Bodoni and similar designs. Uppercase only.
  5. Crazy Robot by Sealoung, $12.00
    Crazy Robot is a unique and funny font that is suitable for use in game logos, event titles, animal names, movie titles especially in animated films and of course can be used in other designs. What's Included: - Glyphs - Works on PC & Mac - Simple installation - Can be accessed in Adobe Illustrator, Adobe Photoshop, Affinity Design. - Fonts include multilingual support. Thank you very much, this font will make your project easier. Saiful Anwar - Sealoung studio
  6. Les Bonbon Boutique PW by Patty Whack Fonts, $29.98
    Reminiscent of vintage Paris. Think Tea Parties, Sweet Treats, Candy Shoppes, Boutiques, Fine China, Couture, Cakes and Pastries. This font is perfect for cards, menus, signage, and much more. Les Bonbon Boutique PW is intended and suitable for Display use and Titles. It's not suitable for long paragraphs of text. This font is meant for display, titles, beautiful signage, cards, etc. Les Bonbon Boutique PW is available in OpenType, and TrueType format.
  7. Headlines by TypeThis!Studio, $54.00
    Perfect headlines — now and forever! Headlines is designed for clear and straight headlines and also allow longer words and headlines to find the space they need for a well-composed headline. Unicase styles let your headlines shine uniquely in every respect. It contains a number of special ligatures for certain combinations to fill common visual gaps such as tty, rv. Newsletter: www.typethis.studio *Variable fonts work well in software that supports variable font technology.
  8. Charming Charlie PB by Pink Broccoli, $14.00
    Looking for a fun, offbeat, and fantastic font? Charming Charlie is here to fit the bill! Inspired by an old poster for the film Charlie Chan in Egypt, comes this playfully plump, soft-edged sans serif font to sweep you off your feet. The Contextual Alternates feature in this font automatically alternates between the Capitals and alternate Capitals of the font to mix things up a bit and keep your type-settings lively.
  9. Muffin by ParaType, $30.00
    Muffin is a soft and rounded humanistic low-contrast sans serif based on broad nib writing. It comes in five weights ranging from Regular to Black. The friendly character of the font becomes even more pronounced in the darkest styles. Muffin is well suited for food packaging, menus, children's products, while Regular may be easily used for long runs of text. The font was designed by Natalia Vasilyeva and released by Paratype in 2017.
  10. Glint by Pesic, $29.00
    The Glint font family is a refined and redesigned version of the BigBang font. Family contains 6 fonts - Glint Black, Bold, Light, Regular, Rought, SemiBold. Glint font is a geometry, modular sans serif font, square glyphs looking. It’s suitable for use in all areas of natural sciences, architecture, urban planning, technology, electronics, medicine, sports, advertising, futuristic themes, modern art, film, multimedia, logo design... Glint contains Cyrillic characters and Latin glyphs of all European languages.
  11. Bermuda LP by LetterPerfect, $39.00
    The Bermuda Family was designed by Garrett Boge and Paul Shaw, in the vein of freely-drawn showcard lettering — jaunty, fun and friendly. In fact the drawings were made with a Speedball™ B-series pen nib, the stock tool of the showcard letterer. Bermuda Open is a stroked outline version and its character shapes are repeated in the other three styles, each with a separate fill variant — Solid, Dots and Squiggles.
  12. Cosmata by MauldinType, $15.00
    Cosmata is geometric sans serif family of 10 fonts suitable for both display and reading use. Inspired by Futura, Cosmata developed its own complex, unique life. To that end, I've included alternate letterforms for a finely-tailored typographic experience. The rhythm, kerning, and spacing have been lovingly crafted for an elegant reading experience. I'm excited to share this release with you and hope you enjoy using it as much as I did creating it.
  13. BoxyBlocks by d[esign], $17.38
    The laboriously hand drawn letters of the BoxyBlocks font family are something reminiscent of the letters and decorative elements which adorned our childhood artworks, posters, pencil cases and workbooks. The BoxyBlocks font family consists of three fonts; BoxyBlocks, BoxyBlocks Nero and BoxyBlocks Original. BoxyBlocks and BoxyBlocks Nero can be used together to fill in the sides of BoxyBlocks' letters, by layering BoxyBlocks above a differently coloured BoxyBlocks Nero in your image editor of choice.
  14. Sporting Chance JNL by Jeff Levine, $29.00
    Lettering has an unusual way of adapting itself to many needs. The type style for Sporting Chance JNL was based on metal house identification letters used for Welcome Home JNL. The same type of block design was prevalent in 1920s-1930s era window signage via die-cut foil characters. Yet we tend to nowadays associate block lettering with sports-themed items. No matter the application, Sporting Chance JNL will fill the bill.
  15. BR Omega by Brink, $30.00
    A highly functional geometric type family of 16 finely crafted styles. BR Omega is a clear and contemporary family. Accurately drawn and tested to transmit a clean and modern aesthetic. Slightly open apertures and well balanced letterforms result in a highly legible and versatile sans serif. BR Omega provides advanced typographic support with features such as case sensitive forms, fractions, slashed zeros and multiple figure sets. For custom enquiries please contact: mail@brinktype.com
  16. Conifer by Ryan Keightley, $15.00
    Conifer is a blocky geometric sans serif font that adheres to strict grid rules in order to define its corner angles. Its seemingly rigid form is tempered by the soft, rounded corners, and fine notched details present at acute angles in the glyphs. Available in a clean solid and a varied, textured rough. The result is a rugged, retro, typeface that is at home in fashion lookbooks and wood-carved park signage alike.
  17. Hollywood Hills by Studio K, $45.00
    Inspired by that iconic sign in the Hollywood Hills, this font is a must for film buffs, movie lovers and designers who want to bring a bit of big screen glamour to their projects. It’s a caps only face, but by using the upper and lower case keys type can be set above or below the base line, thus creating the signature stagger effect. See also Jazz Age and Tea Dance by Studio K
  18. TE Al Thuluth by Tharwat Emara, $75.00
    This Font is similar to the calligraphic style AL THULUTH. I added many glyphs to each other to get this feature and it become easier to graphic designer to write with Arabic AL THULUTH font without being a real calligrapher. It works beautiful in Headlines of Arabic books and photos and it is Fine Art . It also used in writing on T-shirts and clothes . This Font contains many Glyphs in Latin, Farsi, Urdu, Arabic ).
  19. Bedazzle by Pelavin Fonts, $15.00
    With a delicious twinkling in its eye, Bedazzle evokes a theatrical vibe. Filled with a pattern of glowing lights, it offers a festive journey for the eye as well as a tactile ambiance. Two fonts, an ornamented bright plus a solid version provide ample resources to create a variety of inlined, outlined, shadowed and multi-colored displays. Add in Illustrator’s 3D feature to take things beyond the mere surface of the page.
  20. Octo by Gunjan, $32.00
    Octo is square bold/display font with italics. Letterform is bit quirky and square shaped, it can fill all kind of spaces. Octo has nice form that relate to industrial, machines and italics helps denoting speed. Octo is good for branding in fields of sports, automobile. It has full glyph set of numerals and signs. Octo is an excellent choice for headline-typesetting and logo design. Octo is developed by Gunjan Panchal based in India.
  21. Sanos Extended by WildOnes, $9.95
    Sanos Extened is perfect for handwriting style projects. The font features both uppercase and lowercase letters, so you will have a wide range of characters to use in typographic work. It has updated OpenType features, advanced kerning and multiple language support. This brush script font works best for fashion, beauty products, food, apparel and magazines. Sanos Extended could also be used for film, television, marketing, advertising and websites. Made by Krisjanis Mezulis.
  22. Headcorps by Almarkha Type, $29.00
    Headcorps is a Serif military style font, first conceptualize was inspired by the classic vintage military stencil design . I wanted a typeface that could be a solid base for any military inspired project Headcorps Fonts can be used for wallpaper, pattern fills, web page background, surface textures. Perfect for making army posters , scrapbooking,invitation cards, label stickers, stationary, gift wrap, packaging, clothes, buttons, pendants, holiday gifts, print on fabrics and so much more.
  23. Friday Freak PB by Pink Broccoli, $16.00
    Friday Freak PB is a playful font inspired by the titling of the 1976 Disney film, "Freaky Friday". This font has a slightly clumsy stumble to it, adding to its personality and appeal. From slightly weird weighting to a ligatures feature that will auto-shuffle all-caps and all-lowercase settings to have a mix of both, keeps typesetting lively. Stir things up and get a little crazy with Friday Freak today!
  24. Polyfonics by Maulana Creative, $12.00
    Polyfonics is a natural hand drawn decorative display font, with fill and hollow stroke, uprights and fun character. To give you an extra creative work. Polyfonics font support multilingual more than 100+ language. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with sans or serif. Make a stunning work with Polyfonics font. Cheers, MaulanaCreative
  25. Mozziano by Mostardesign, $15.00
    Created in 2010 by Olivier Gourvat, Mozziano is an elegant cross between geometric and round shapes. Its post-retro style opposes also fine and thick lines. This font can be used for very short texts however it is particularly effective for headlines in larger point sizes so that its details are emphasized. Mozziano best used in experimental designs. Mozziano contain an extensive character set that includes support for Central and Eastern European languages.
  26. Droid Sans - 100% free
  27. Filmstrip BF by Bomparte's Fonts, $29.00
    Imagine words and letters, all caps, cut out of 35mm film. Then imagine Filmstrip BF —a font of film and movie-related catchphrases. They’re all ordered in more or less alphabetical order as seen in a glyph palette, beginning with “A”, which is accessible by typing a number (#) symbol. Numerals zero through nine, however, are mapped to their usual keyboard locations. For a better fit between numbers, be sure to enable the Ligature feature in an OpenType-capable application. All catchwords contained in this font are listed as shown, across the three posters in the slide carousel above. For future reference, you might select and copy all of the glyphs indicated below, paste into your application document, then convert them to Filmstrip BF. This would display all content. #$%&’()*+,./0123456789:;=>?@ABCDEFHIJKLNOPQRSTUVWXYZ[\]^_`abdefghijklmnopqrstuvwxyz{|}~ÄÅÇÉÑÖÜáàâäãåçéèêëíìîïñóòôöõúùûü†°¢£§•ß®©™´¨≠ÆØ∞±≤≥¥∂∑∏πªºæø¿¡¬√≈«»…ÀÃÕŒœ–—“”‘’÷ÿŸ⁄€‹›fifl‡·‚„‰ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙıˆ˜¯˘˙˚¸˝˛ˇÐðŁ¹¼łŠš³¾² When used in a creative way, Filmstrip BF can be successfully incorporated into a variety of projects such as product packaging, logos, posters, signage, headlines and more.
  28. Battista by preussTYPE, $29.00
    The BATTISTA typeface stands in the long tradition of the designs developed by Giambattista Bodoni, who made his famous typefaces in the end of the eighteenth century. Similar designs can be found on various specimen books e.g. Alexander Wilson, John Bell, Edmund Fry and Alexander Thibaudeau. One of the best italics was available by Stephenson Blake & Co. foundry form Sheffield, England. In the end of the nineteenth century an unknown punch cutter at the German type foundry Schelter & Giesecke made an very bold cut of this Bodoni design. He brought both designs, the regular and the italic to an new level of harmony. Compared to the original Bodoni designs the new typeface was a lot bolder, which was well taken by the audience in this time. The BATTISTA typeface is an remarkable design, assembled of ultra bold and very fine shapes, but in all, the spirit of Bodonis design was well preserved. BATTISTA is a classic display design. The fine details are best shown on larger text sizes.
  29. Things by PizzaDude.dk, $20.00
    OMG! I never thought I'd finish this font! Actually, the idea came to me in the late 1990-ies, but the sketches lied at the bottom of the "fonts I will complete one day In the future" pile ... also called "fonts I most likely won't complete...EVER" pile! :) Anyway, I started up with letters for both upper and lowercase, no numbers or punctuation. I figured if people ever purchased this font, all they would need were upper- or lowercase letters. But the rest of the glyphs seemed to miss out, so I made the numbers and some punctuation. But I still found the font incomplete...therefore I redid all the punctuation (from "standard" punctuation to "picturish" punctuation) and added two additional sets of letters. Meaning that there is 4 different versions of letters to choose from: 2 different lowercase, and 2 different lowercase. I had a lot of fun drawing this font, and some fun doing the detective work finding out how the MANY lettershapes should look! I hop you too have fun using this font! :)
  30. Trump Soft Pro by Canada Type, $39.95
    Trump Soft Pro is the softer, round-cornered version of Trump Gothic Pro, the popular condensed gothic seen on films, magazines, book covers and frashion brands all over the globe. Trump Soft offers a friendlier grade of the same economic functionality, clear modular aesthetic and extended character sets as Trump Gothic. The sharper Trump Grothic series is a reconception of ideas from Georg Trump’s seminal 1955 Signum typeface and its later reworking (Kamene) by Czech designer Stanislav Marso. Originally cobbled together for a variety of film projects in the late 1990s and early 2000s, the Trump Gothic family was made available for the general public in 2005. Shortly thereafter, it became extremely popular. It continues to be used extensively today. In 2013, the typeface was redrawn, refitted, optimized and greatly expanded into a multiscript family of six fonts, each containing over 1020 glyphs and a wealth of OpenType features, including small caps, caps-to-small-caps, stylistic alternates, unicase/monocase alternates, fractions, ordinals, class-based kerning, and support for Latin, Cyrillic and Greek locales.
  31. Epilepsja Round by Mikołaj Grabowski, $29.00
    Here I present Round - a type family that is derived form Epilepsja, which was my first alphabet commercially out. After its release I came to think that there should be other fonts of this design that would enrich the variety of choice. Here comes ‘Epilepsja Round’ which is soft and friendly while the Regular family remains firm and sharp. It supports all Latin-based European and African languages and acts as a multicolour layered font. best for headlines, titles and other display uses.. It is an all-caps alphabet of stencil-sprayed and painted letters found in the city space. The glyphs are simple but unordinary. Every letter has something from Escher-like 3D illusion, but is flat simultaneously. Epilepsja Round consists of three styles: Outline, Solid and Fill. Outline is the base from which the other two styles are created. When you mix Solid with Fill, you can create two-color Outline style. You can even mix it with not-Round Epilepsja! Solid is neat and legible in small sizes. Use it for posters, headlines, magazines, websites or anything you like.
  32. Ulga Grid Solid by ULGA Type, $19.00
    ULGA Grid Solid is the sharp, blockier sibling of ULGA Grid and ULGA Grid Rounded. The typeface consists of three weights, regular, medium and bold, with corresponding oblique styles. Every character in the extended ULGA Grid family shares the same width. Forged from a box full of ninja throwing stars – props from the now-forgotten 1976 Japanese film, Gridzilla, Revenge of King Gridorah – the solid shapes and sharp, chamfered corners give the characters a hard, cut-from-metal feel. A versatile display typeface that can be used for a wide range of purposes including CD covers, posters, packaging, advertising, nameplates for tractors, brochures and film titles. Mix and match with ULGA Grid and ULGA Grid Rounded, use the alternatives, sneak in an oblique style to spice things up, but most of all this is a fun typeface family. But, please, don’t use the characters as throwing stars. That’s just dangerous, someone will get hurt and you’ll regret it. The character set supports Western Europe, Vietnamese, Central/Eastern Europe, Baltic, Turkish and Romanian.
  33. Mellow Serif by ParaType, $30.00
    Mellow Serif is a soft and friendly typeface. It looks compelling in large point sizes due to the rounded terminals and calligraphic details. Mellow Serif also works well in body text with a small leading size as it has even proportions and a large x-height. Mellow Serif includes ten styles—five upright and five italic, ranging from Light to Extra Bold. The typeface supports extended Latin, extended Cyrillic, and Greek. The character set also includes old style figures, small caps in the Light, Regular, and Medium upright styles as well as stylistic alternate sets that slightly change the way Mellow Serif looks in large point sizes. The Regular style also has alternative letterforms with swashes. Mellow Serif is great for book printing (from fiction and children’s books to science literature), headings, and large texts on the web as well as for toys and confectionary packaging. It also works perfectly with a rounded sans serif Mellow Sans. Mellow Serif was created by Natalya Vasilyeva, an expert in designing text and calligraphic typefaces, and released by Paratype in 2023.
  34. Arista 2.0 - Personal use only
  35. Bistecca - Personal use only
  36. Duepuntozero - Personal use only
  37. Targa - Personal use only
  38. Meritocracy by Up Up Creative, $29.00
    Introducing Meritocracy, a full-featured handwritten font with tons of alternate characters and OpenType features. My goal with this font was to make you a typeface that will look as much like hand lettering as possible. Using the built-in OpenType pseudo-random contextual alternates and over 300 individually drawn ligatures, you can infuse your typography with personality and variety.** OpenType Features Meritocracy comes with more than 900 glyphs! Specific OpenType features include contextual alternates, stylistic alternates, a second stylistic set for variety, multiple alternate glyphs for many letters (accessed through the glyphs panel), multilingual support (including multiple currency symbols), standard numbers, and seven ampersand styles. It also includes 325+ standard and discretionary ligatures, all of them individually hand-drawn to be different from all other glyphs in the font. These ligatures allow you to give a super-realistic hand-lettered look to your typography. You can write the same word in so many different ways if you combine the default set, stylistic set 01, and standard and discretionary ligatures in different ways. SPECIAL OPENTYPE FEATURE: If you are using OpenType-capable software like Adobe Illustrator, Photoshop, InDesign, or CorelDraw and you have contextual alternates turned on, you can see the letters randomize themselves as you type, mixing from the default character set and stylistic set 01. (You can always turn on contextual alternates after you have already typed your passage and it will randomize all at once, or you can choose to turn off contextual alternates and substitute specific glyphs yourself - I find that if I'm typing a word or two, I prefer to control the individual glyphs myself; if I'm typing a paragraph, I like to use the built-in randomness of the contextual alternates feature). Note that this pseudo-randomization (aka contextual alternate feature) is ON by default in Apple's Pages app and OFF by default in Microsoft Word, but it can be turned on. The OpenType features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign. (To access most of these awesome features in Microsoft Word, you'll need to get comfortable with the advanced tab of Word's font menu. If you have questions about this, ask me!) Files included: Meritocracy-Regular.otf Please note: there is only one file for this font. That's the magic of OpenType - all of the alternates, ligatures, etc. are built right into the .otf file! Mail support : julie@upupcreative.com --- Find inspiration (and sneak peeks at my next font-in-progress) on - Instagram: http://instagram.com/julieatupupcreative - Facebook : https://www.facebook.com/upupcreative - Pinterest: https://www.pinterest.com/upupcreative - My website: http://upupcreative.com --- **PLEASE ENJOY! I can't wait to see what you make with Meritocracy! Feel free to use the #upupcreative and #meritocracyfont tags to show me what you've been up to!**
  39. Martin Luther by Harald Geisler, $59.00
    ❧ Useful links: Luther’s Manuscripts at the UNESCO Memory of the World at Google Arts and Culture Martin Luther font on Kickstarter (with Film about the creation) Each letter of the Martin Luther font is strictly based on original samples found in Martin Luther’s 500 year old handwritten manuscripts. Letters that occur more often for example vowels have two or more different versions stored in the font. (➶ Figure 4) These alternative forms are exchanged automatically by the font as you type, and create a vivid look that comes close to actual handwriting. The font avoids that two identical letters are placed next to each other like, for example the two “o” in the word “look”. ➸ What Historic Sources is the Font based on? Two historic documents were used to base the font on. The notes Luther took before giving his speech in Worms in 1521 and a 6 page letter he wrote immediately after to Emperor Charles V., summarising his speech (➶ Figure 2). Both documents have been added to the UNESCO “Memory of the World” and can be seen at the Google Arts and Culture website. ➸ The Creation of a Handwriting Font The creation of a handwriting font is very different from the creation of a regular font. Harald Geisler has specialised in recreating handwriting in preceding projects with Albert Einstein’s, Sigmund Freud’s and his own handwriting. His experience working with Archives and Museums has gone into this project. First Geisler analyses the movement in the writing to understand how each letter is drawn. This involves partially learning how to write like a person. In this process not the outlines of the sample are reproduced but the original movement path of the handwriting (➶ Figure 3). In a second step width and contrast is added to reproduce Martin Luther’s characteristic impetus and the writing tools used at the time. (Link: Youtube Playlist showcasing the creation of individual letters) How about signs that can’t be found in archives? Some Glyphs can not be found in 500 year old manuscripts, for example the @-sign. Towards the end of the creation one collects a profund amount of details about how a writer moves on paper and addresses certain tasks moving the pen. Keeping this knowledge in mind an improvisation can be based on similar letter forms. For example the @ sign is based on of the movement of a lowercase a and parenthesis. ➸ Features of the Martin Luther font ❶ Extensive Documentation of the creation of the font, including high quality reproduction of the used manuscripts. ❷ Additional texts from Historian Dr. Henning Jürgens and Palaeographer (and Luther handwriting expert) Prof. Ulrich Bubenheimer ❸ Alternating Letters - in handwriting every word looks a bit different. To avoid that two identical letterforms are placed next to each other (for example in the word look) the font actively changes between different versions of letters as you type. ❹ Ligatures - characteristic writing forms when two letters are combined (for example “ct”) (➶ Figure 5) ❺ Terminal Letterforms - renders a special letterform when letter is at the end of a word. (➶ Figure 8) ❻ ‘’’Initial and Medial Letterforms''' - some letterforms are different when placed in the beginning or middle of a word, for example the lowercase s. ❼ Luther Rose - is a seal Luther used to authorise his correspondence. Today it is a widely recognized symbol for Luther. When you enter the numbers of Luthers year of birth and death 14831546 using the Martin Luther PRO font, it will render a stylised version of the Luther Rose. (➶ Figure 7) ❽ Historic letter-forms - letter-forms that are specific to medieval writing around 1500. For example the long-s or h with a loop at the bottom. (➶ Figure 6) ⚑ Multi language support - see the technical information tab for a full list of supported languages. (➶ Figure 11) ➸ The different Styles explained ❋ Martin Luther PRO - this includes all features listed above and is geared towards writing texts that are more readable today. It features alternating letters to create a natural handwriting look as well as two stylistic sets accessible through the OpenType menu. Historic forms are available through the glyph picker. ❋ Martin Luther Historic - this font creates a historically correct reproduction (i.e. with long-s) of Luther’s medieval latin handwriting. It features alternating letters to create a natural handwriting look as well as two stylistic sets accessible through the OpenType menu. ❋ Martin Luther Expert-1 - Dedicated access to the first set of letters only. ❋ Martin Luther Expert-2 - Dedicated access to the second set of letters only. ❈❈❈ Family Pack - recieve all fonts at a discounted price. ❈❈❈ ➸ Kickstarter The creation and development of the Martin Luther font was financed by 500 supporters on ➸Kickstarter.
  40. ATF Alternate Gothic by ATF Collection, $59.00
    ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts.  ATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s ubiquitous Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability, caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.
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