Stems (豎) and crossbars (橫) are direct and simple, dots (點) are short but authoritative, downstrokes (撇、捺) are no longer curvy but straight and sharp, thus, a smart and straightforward typeface. Bold in this family is rough and tough, demonstrating a high extent of muscularity. Meanwhile Light is neatly, naturally and nicely crafted, aiming to achieve high legibility. A popular choice for advertising with diverse usages.