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  1. Belda by insigne, $29.99
    Step into the beauty of Belda’s elegant form and discover the richness flowing from both its historic influence and its strong elements. At its heart, Belda's graceful style embodies the classical calligraphy of the Roman capital, best known from such Roman monuments as Trajan's Column. To lessen the possibility for error, the builders of these defining structures brushed their templates onto the marble before taking their first cuts from the expensive stone. These simple strokes now mark a simple but wonderful path full of life and mystery. Beyond a copy of the past, Belda has grown from its roots to offer a brave, new world of potential through its still-simple structure. The new design strongly contrasts thickness and stroke. Its delicate shape, curves and sharp serifs provide a unique style of harmony and beauty. The resulting balance? The lighter weight design remains subtle and elegant, while the combination in its bolder counterparts provides an intense luster and sparkle, pulling the reader’s eye to the font’s captivating features. A quick look beyond its surface of standard forms also reveals Belda has more layers to discover with OpenType small capitals, titling capitals and more. With a wealth of weights and many widths beside, the font is capable of serving as both text and titling. While especially strong as a movie title or poster font, it’s also great for book jackets, advertising, and packaging. So start your journey with Belda. The possibilities to explore on this path are practically endless. Production assistance from Lucas Azevedo and ikern.
  2. Wedding by HiH, $10.00
    Wedding Regular was originally designed by Morris Fuller Benton for ATF and released as Wedding Text in 1901. It is a lighter version of his ENGRAVER'S OLD ENGLISH of the same period. Wedding Regular is based on the Textura style of blackletter that continued in popularity in England into the 16th century, long after the Dutch, French and Italians had moved to a Roman model that expressed the Renaissance humanism of the period. Wedding Headline is a still lighter version of the regular text face, suitable for setting larger sizes while still preserving the delicacy of the decorative hairlines. Textura continues in use in England and the United States for newspaper mastheads, gift shop signs, wedding invitations and programs and other applications where a feeling of tradition is desired. I recently saw an 1980ish photo of a “Tubby Isaac” sign in London using textura. I believe Benton’s design captures that feeling without being heavy-handed and still remaining quite readable for eyes accustomed to Roman lettering. Both Wedding Regular and Wedding Headline convey a comfortable familiarity. These two fonts may be purchased together at an attractive discount or they may be purchased separately. The full character set may be found in the pdf file that you can download from the gallery section. The two monks (alt-0172 and alt-0177) are from a set of sixteenth century decorative initial letters by Gering and Renbolt. Please note that there are two different eszetts, the blackletter style at alt-0126 and the antiqua style at the alt-0223.
  3. 1538 Schwabacher by GLC, $38.00
    This 1538 Schwabacher was based on a font used by Georg Rhau in Wittemberg (Germany) to print Des Babsts Hercules [...], a German pamphlet against roman catholicism written by Johannes Kymeus. The original font has a relatively complete set of characters including “long s”, but also the special german types like k, fl or ‰, ˆ, ¸.... A few omissions were remedied, and accented letters were added. A render sheet, enclosed with font files, help to identify them on keyboard. It can be used as web-site titles, posters and fliers, editing ancient texts, menus or greeting cards as a very decorative font... Although this font remains clear and easy to read from 8 or 9 points on screen, it is clearly designed for print works.
  4. Leonardian by Cubo Fonts, $25.00
    The Vitruvian Man is a world-renowned drawing created by Leonardo da Vinci circa 1487. The drawing depicts a male figure in two superimposed positions with his arms and legs apart and simultaneously inscribed in a circle and square. The drawing and text are sometimes called the Canon of Proportions or, less often, Proportions of Man.The drawing is based on the correlations of ideal human proportions with geometry described by the ancient Roman architect Vitruvius in Book III of his treatise De Architectura. Vitruvius described the human figure as being the principal source of proportion among the Classical orders of architecture. That's how "Leonardian" was buid as well: a quest for ideal proportions, a harmonious design springing up from a geometric "collision", circle and square's intersections.
  5. Mastro Sans by Ndiscover, $39.00
    Mastro™ Sans is a contemporary humanist sans serif and the sans version of Mastro. The lowercase shapes are simple yet distinct, its organic design (specially the italic) are based on different stroke modulation ideas combined into a coherent whole. The uppercase is inspired in roman capital proportions yet keeping the lowercase stroke modulation. Mastro™ Sans has a total of 16 styles and it covers a large set of languages. It also has many Opentype features, such as small caps, superscript numbers and letters, old style and lining figures, tabular figures, case sensitive forms, fractions and more. It is a design with a lot of personality while being versatile. You can use it in branding, editorial, web and video.
  6. Restora by Nasir Udin, $22.00
    Restora is a mix of old-style roman serif styles. The combination of beautiful letterforms and old style serif makes Restora a versatile type family that can be used in many different themes of design projects. It comes in eight weights from thin to black with matching italics. Its mixture of weights provide a wide range of styles that will help you find the best vibe for your projects, from body text to big headlines, from classic style to modern, bold, and a bit funky style. It is well suited for book covers, editorial, branding, advertising and more. Its OpenType features provide a number of swash, beautiful ligatures and stylistic alternates that give your typography a unique look. RESTORA NEUE is available now! Check it out!
  7. 1431 Humane Niccoli by GLC, $38.00
    Niccolo Niccoli (1364-1437) was a wealthy bibliophile and an acclaimed scribe, in Florence (Italy). He was one of the most important Italian calligrapher in this early time of rediscovering Roman script. Of rare accomplishment was his adaptation of the so called Italian humanistic minuscule script. We were inspired from his late work to create this present Font. We have added a lot of accented and other characters (U/V, I/J...) who was not existing in the original and replacing "long s" by a small "s" for a modern use. The OTF encoding was used for intelligent alternates, permitting to use different forms of the same lower case or capital in a single word, reproducing easily the charming variety of a real manual scripture.
  8. Henriette by Typejockeys, $-
    The redefinition of a classic In the 1920s the Viennese government decided to standardize the street signs across the city. A typeface was especially constructed for the purpose. It was available in a Heavy and a Bold Condensed version, to support short street names as well as longer ones. As the years went by, the typeface was adopted and redrawn by several enamel factories. These adaptations lead to variations on the design, and to the fact that there isn’t a Viennese street sign font but 16 – in part severely – different versions. Henriette is not a digitization of any of those versions; rather, it is influenced by all of them. The italic versions are completely original and designed to accompany the Roman.
  9. Bonsai by Three Islands Press, $29.00
    Years ago, I developed an interest in the Japanese art of dwarfed potted trees, bonsai. I bought some books on the subject from Brooklyn Botanic Garden. In one -- Handbook on Bonsai: Special Techniques (seventh printing, February 1976) -- the type was bad. Old worn lead type, I suspect, spread wide in the tops of characters and disappearing on the bottoms. Two decades later, I came across my Brooklyn Botanic Garden collection and was struck again by this interesting type. Inspired, I made a typeface. Didn't take me long to decide on a name for it, either: a name with a double-meaning, based both on its look and its inspiration. Bonsai, the typeface, has two styles, a roman and a true italic.
  10. Portmeirion No.6 by Greater Albion Typefounders, $14.50
    Portmeirion No.6 started life as an experiment by our designer, who was exploring the possibilities of a completely 'over-the-top' display Roman face, bringing in elements of Tuscan and 'Circus' design, along with anything else he felt like. He's instilled a little more discipline in the finished result...but just ever so little. We have Fred Stevens, a regular reader of our website to thank for the name. He's comment on seeing a preview of the design was 'Over the top, Italianesque decorative and intriguing. add some 60's TV and voila Portmeirion.' Why No.6-well you'd need to know a bit about 1960s television to understand that, but we'll give you a hint..."Where am I?"..."In the village".
  11. Pinky Love by Soft Creative, $15.00
    Allow me to introduce Pinky Love Font. A carefully crafted collection of fonts combining informal, romantic, sweet, lovely design elements and hand-drawn typographic design elements. Pinky Love Font has many alternative characters, including multiple language support. You can use this font for your work very easily. Because there are many features in it. Contains a full set of upper and lower case letters, punctuation marks, numbers, and multilingual support.
  12. Sagitha Serif by Typehill Studio, $10.00
    Sagitha Serif attracts such a subtle, clean, feminine, sensual, glamorous, simple and very readable typeface. The classic style is perfect to apply in various formal forms such as invitations, labels, menus, Logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting / wedding cards, packaging, labels Sagitha Serif also features a strong neoclassical serif typeface with high contrast, cool, stylish and unique look with alternative fonts, Ligatures, and multilingual support
  13. Angel Face by RCKY Studio, $16.00
    Angel Face is a romantic handwritten font with contemporary, sophisticated accents. Suitable for use in watercolor designs. Such as Novel tittle, Apparel, Invitations, Quotes, Books tittle, Stationery Design, Branding, Logos, Greeting Card, T-shirt, Packaging design, Poster and more. Angel Face Font includes a complete set of uppercase and lowercase letters, as well as multi-language support, numbers, punctuation, ligatures and alternative character,also with additional Angel Face extra swashes.
  14. Bridney Signature by Typestory, $15.00
    Bridney Signature is an enchanting handwritten font. This versatile script font has a wide spectrum of applications ranging from greeting cards to headlines and is guaranteed to add a romantic feel to your next project. What’s Included : Ligature, Alternate & Swashes Works on PC & Mac Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software.
  15. Romi by Scholtz Fonts, $15.00
    Romi is a legible, feminine, script font, suitable for wedding invitations, valentine cards, beauty products, or wherever a soft, romantic image is sought. Suggestions for use: - wedding stationery - greeting cards - valentines day media - beauty product media - lingerie tags - women's magazine pages - classical music media The font is fully professional: carefully letterspaced and kerned. It contains over 235 characters - (upper and lower case characters, punctuation, numerals, symbols and accented characters are present).
  16. Katherine by ParaType, $30.00
    Script font developed for ParaType in 2007 by Gennady Fridman based on informal handwriting. The handwriting belongs to a woman of middle class that have found her place in the life and does not pretend to get more. It produces a feeling of reliability and promptness. The font can be used for advertising of house goods and in other printed materials where it's important to show informality and personal attitude.
  17. Zn Branch by Zeenesia Studio, $15.00
    Introducing BRANCH - Elegant Serif Typeface BRANCH is a beautiful and smooth serif font created by a romantic and lovely look. I created some natural ligatures to make this font very elegant and look so classy. It is perfect for greeting cards, wedding invitations, posters, logotypes, product branding, and much more. This font is PUA encoded, which means you can access all of the glyphs and swashes with ease!
  18. Featherly Handlettered by Joanne Marie, $10.00
    I had to do it :-) - A hand lettered version of featherly is here! As always with featherly, it's perfect for anything to do with romance, weddings and love but this hand lettered version can give you an even more authentic, handmade look to your designs. There are 26 left and right swashes. No alternates with this one though. Hence the lower price.
  19. Punch of Love by Sipanji21, $15.00
    Punch Of Love is a lovely display font that radiates charm. It features gorgeous hearts in each letter which give it an incredibly romantic feel. this font suitable for valentine day poster, logo, t shirt, event banner and etc. you can use this font for any design, apparel, kids logo, logo type, with many swash for make your design awesome.
  20. Orchida Serif Display by Typehill Studio, $15.00
    Ochida Serif Display attracts a typeface that is smooth, clean, unique, elegant, modern, feminine, sensual, glamorous, simple and very easy to read. Classic style is very suitable to be applied in various formal forms such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting/wedding cards, packaging, labels. Ochida Serif Display has alternative, Ligature and multilingual support.
  21. Kontes Compressed by Gatype, $14.00
    The Compressed Contest font is packaged in a modern font that is unique, elegant, feminine, sensual, glamorous, simple and very easy to read. The classic style is very suitable to be applied in various formal forms such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting/wedding cards, packaging, labels. Hope you enjoy this font!!
  22. Aghisna Display by Typehill Studio, $15.00
    Aghisna Display attracts a typeface that is smooth, clean, unique, elegant, modern, feminine, sensual, glamorous, simple and very easy to read. Classic style is very suitable to be applied in various formal forms such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting/wedding cards, packaging, labels. Aghisna Display has alternative, Ligature and multilingual support.
  23. Gossamer by Scholtz Fonts, $19.95
    Gossamer is a delicate, wispy font, with extravagant caps and controlled, softly curved lower case characters. It is reminiscent of fantasy and fairy lore, and wonderfully evokes the magic of childhood. Use Gossamer for Christmas cards, for wedding stationery, for cosmetics and clothing, for romance and enchantment. Gossamer has standard OpenType features, and language support includes all European character sets.
  24. Galson Serif by Typehill Studio, $15.00
    Galson Serif attracts a typeface that is smooth, clean, unique, elegant, modern, feminine, sensual, glamorous, simple and very easy to read. Classic style is very suitable to be applied in various formal forms such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting/wedding cards, packaging, labels. Galson Serif has alternative, Ligature and multilingual support.
  25. Sarebbe Bellissimo by Mr. Typeman, $19.00
    Meet my new font Sarebbe Bellissimo – a romantic delicate signature font with its poetic flow, wich simulates natural handwriting. Great for logo creating, wedding stationery, packaging, for your Instagram and other social media posts. The font includes: Uppercase and lowercase Standard punctuation & numerals Special letters for most of the European languages 47 ligatures (pair combinations, which help the font to look more natural)
  26. Salzburger Plakat NF by Nick's Fonts, $10.00
    A poster by Otto Baumberger for an Austrian winter sports festival in 1907 inspired this charming confluence of medieval and Art Nouveau influences. As such, its appeal is timeless, and well suited for storybook romances of all stripes. Both versions of the font include complete Latin 1252, Central European 1250 and Turkish 1524 character sets, with localization for Moldovan, Romanian and Turkish.
  27. Sweetgrace by Good Java Studio, $20.00
    Sweetgrace is a romantic script font with many swashes in start and ending characters. This font includes full set of swash heart lowercase letters, numerals, and punctuation. Also it includes: short lowercase beginning and ending swashes, lowercase ending heart swashes, which serve to connect two words or letters. Sweetgrace is absolutely perfect for invitations, monograms, wedding invitations, fashion, branding, labels, and logotypes.
  28. Celsius Flower by Typehill Studio, $17.00
    Celsius Flower attracts a typeface that is smooth, clean, unique, elegant, modern, feminine, sensual, glamorous, simple and very easy to read. Classic style is very suitable to be applied in various formal forms such as invitations, labels, menus, logos, fashion, make up, stationery, letterpress, romantic novels, magazines, books, greeting/wedding cards, packaging, labels. Celsius Flower has alternative, Ligature and multilingual support.
  29. Noemi Slab by Brackets, $22.00
    Noemí is a broad typeface based on a formally classic skeleton, but with a strong Meccano character, where its quadrangular serifs are the protagonists of the slab style. It is a typeface designed to solve the basic problems of newspaper printing, adapted to a novel and strong communication, in the case of a wide typeface and with generous ink traps making the impression. Noemí was born from the need to create a broad, functional typeface family with a strong compact character intended for use in the press. Intended for editing and layout in a newspaper / magazine with a wide range of subfamilies thought and designed to achieve a diverse graphic functionality; designed from the same common skeleton, with a style based on the mix between the Mecan characters of traditional typewriter fonts and Roman fonts.
  30. Temet Nosce by Artisticandunique, $25.00
    Temet Nosce - Serif font family - Multilingual - 6 Styles Temet Nosce Serif font family help you develop your creative projects with its 6 styles and multilingual supports. It was inspired by the famous saying from ancient Greek mythology. The characters that make up its structure were influenced by the carved letters in the old stone inscriptions. According to ancient Greek and Roman authors, there were three maxims prominently inscribed upon the Temple of Apollo at Delphi: "know thyself", "nothing too much" and "give a pledge and trouble is at hand". Their exact location is uncertain; they are variously stated to have been on the wall of the pronaos (forecourt), on a column, on a doorpost, on the temple front, or on the propylaea (gateway). The date of their inscription is also unknown, but they were present at least as early as the 5th century BC. Although the temple was destroyed and rebuilt several times over the years, the maxims appear to have persisted into the Roman era (1st century AD), at which time, according to Pliny the Elder, they were written in letters of gold. This font comes with uppercase, lowercase, punctuation, symbols and numbers, ligatures and multilingual supports. Ideal for books and magazines, editorials, headlines, websites, logos, branding, advertising and more. This font family can meet your needs in all creative projects, modern and classic. With this font you can create your unique designs. Have a good time.
  31. Orto by LetterPalette, $20.00
    Orto is a type family of sans serif fonts in eight weights. It's a humanist typeface with real cursive, containing both Roman and Italic styles. The letters are designed to look good on screen, they have a bit narrower proportions and simple shapes. Their structure is based on flat horizontal and vertical strokes, which are emphasized wherever possible. That’s where the name comes from: Orto is an abbreviation of the word orthogonal. Thanks to its narrow width, the typeface is less space-consuming and adapts well to the screens of smaller devices. It is legible in small sizes, thanks to the larger x-height. The characteristic details, like bent ends of diagonal strokes, stand out when used in larger sizes. Orto can be used equally good in print and its overall neutral look fits different contexts. However, its character is pretty recognizable. Orto contains Latin and Cyrillic script and covers six codepages: Latin 1, Latin 2, Cyrillic, Turkish, Windows Baltic and MacOS Roman. It has basic OpenType features like ligatures, oldstyle numerals, proportional and tabular lining figures, fractions, superiors, etc. Capital German sharp S shows up when the lowercase is typed between two uppercase letters, and the Contextual Alternates feature is turned on. The Stylistic Set 01 changes the shape of the Cyrillic b. The Stylistic Set 02 is a shortcut for using Serban Cyrillic alternatives that differ from Russian in cursive.
  32. Venice Serif by Unio Creative Solutions, $5.00
    Introducing “Venice Serif - Font Family” – a functional serif type system with a sleek structure which gives a strong personality while still maintaining high readability. Developed in three weights with matching obliques. The full set of weights (Light, Regular and Bold) counts more than 350 glyphs. The end result is a family with full multilingual capabilities and a coverage of several languages based on the Latin alphabet. This fashionable font family is the ideal choice for advertising, corporate design, packaging, editorial and branding. Specifications: - Files included: Venice Light, Venice Regular, Venice Bold with corresponding obliques - Multi-language support (Central, Eastern, Western European languages) - OpenType features
  33. Comicraft by Comicraft, $19.00
    FIFTEEN YEARS! Hundreds of fonts of Unique Design, Thousands of pages of Fine Lettering, Millions of satisfied customers and Elephantmen served! Yes, this month marks Comicraft's fifteenth anniversary and we're celebrating with the relaunch of the COMICRAFT website and the launch of a brand new font... a font that's not just a bunch of letters arranged in alphabetical order... this one's Carefree, Original, Mirthful and Interesting, it's Clever, it's a little bit Raunchy, a little bit Adventurous, Friendly and Tenacious all at the same time -- and if that doesn't spell COMICRAFT, then we just didn't eat enough chocolate today. COMICRAFT: Stimulating the release of endorphins in your system preferences since 1992.
  34. Lalola by Type-Ø-Tones, $60.00
    Lalola (whose early version was released as ‘Lola’ by the spanish foundry Type-Ø-Tones in 1997) is a display typeface with strong attitude. It was inspired by a lettering model by Eugen Nerdinger and Lisa Beck. From a few letters of that model, Lalola became an original design and a single font, comprising all the necessary characters for languages based on the Latin alphabet. You can ‘say it loud’ with Lalola, either in lower or uppercase, yet with wit and a unique, distinctive friendly voice. Lalola received already two mentions, the Typefacts’ Best Typefaces of 2013 and the prestigious TDC 2014 Certificate of Excellence.
  35. Dasha by Magpie Paper Works, $36.00
    Dasha is a vintage-inspired and hand-drawn font, with an alphabet that bounces naturally along a dancing baseline. Inside the font you'll find a host of Opentype features and over 1,000 alternate characters, including a full set of alternate capital letters and 22 alternate ampersand characters (contextual alternates), seamless ligatures that automatically connect as you type (discretionary ligatures), beginning and end-of-word swashes plus a set of elaborate swashed capital letters (swash feature, and stylistic set 1 for Word users), old-style numerals (old style numerals) and arbitrary fractions (fractions). For best results, be sure to use Dasha in Opentype-friendly applications.
  36. Lemon Flower by chicken, $17.00
    A flower became crushed in the door frame of the studio (a fancy shed at the end of an overgrown garden)... pretty pale yellow stamens scattered on the floor... I sprinkled some on the scanner and arranged them into a light and airy font for springtime. There are two alphabets, both uppercase, but one with doubled uprights for variety, and to provide a hint of extra weight. I didn't want to distort the natural shapes, or make up any of my own, so some letterforms are pretty quirky, and some characters just weren't possible... but there's a hidden bunch of flowery and grassy ornaments.
  37. Big Sur by Mysterylab, $11.00
    Big Sur is a six-width slab serif font family with a unique look. At first glance, it is clearly in the tradition of old west style alphabets, with its chunky top and bottom strokes and serifs. But it also features a whimsical vibe in the curvy and pointed flourishes, the wavy baseline, and the swash terminals on many of the glyphs. It's a true standout with unique identifiers, and is bound to grab the eye as something new and different; yet it's traditional enough to establish a solid Western or vintage Americana style. Great for rodeo, county or state fairs, saloons, pubs & taverns, cowboy gear, and even vintage psychedelic posters.
  38. Anna Creams by Maulana Creative, $16.00
    Anna Creams is a Unique romantic modern script font. With regular mono-line stroke, fun character with some of ligatures. To give you an extra creative work. Anna Creams font support multilingual more than 100+ language. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with sans or serif. Make a stunning work with Anna Creams font. Cheers, MaulanaCreative
  39. Eternity by Senekaligrafika, $12.00
    "Eternity" is a font with hard strokes and a signature style that instantly evokes a romantic sensation. With this font, you can take your creative projects to the next level. Whether it's for everyday use or special occasions such as weddings, Valentine's Day, greeting cards, headings, flyers, product packaging, book covers, printed quotes, logos, and more, "Eternity" will help you create unique and touching typographical designs. It's a versatile and modern font that offers endless possibilities to the user.
  40. ITC Johnston by ITC, $29.00
    ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his preferred furniture in his own living room; the toast was so that he’d always have sustenance near at hand.) Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering (with its peculiar extraneous comma in the title) is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model. Johnston’s letters were constructed very carefully, based on his study of historical writing techniques at the British Museum. His capital letters took their form from the best classical Roman inscriptions. “He had serious rules for his sans serif style,” says Farey, “particularly the height-to-weight ratio of 1:7 for the construction of line weight, and therefore horizontals and verticals were to be the same thickness. Johnston’s O’s and C’s and G’s and even his S’s were constructions of perfect circles. This was a bit of a problem as far as text sizes were concerned, or in reality sizes smaller than half an inch. It also precluded any other weight but medium ‘ any weight lighter or heavier than his 1:7 relationship.” Johnston was famously slow at any project he undertook, says Farey. “He did eventually, under protest, create a bolder weight, in capitals only ‘ which took twenty years to complete.” Farey and his colleague Richard Dawson have based ITC Johnston on Edward Johnston’s original block letters, expanding them into a three-weight type family. Johnston himself never called his Underground lettering a typeface, according to Farey. It was an alphabet meant for signage and other display purposes, designed to be legible at a glance rather than readable in passages of text. Farey and Dawson’s adaptation retains the sparkling starkness of Johnston’s letters while combining comfortably into text. Johnston’s block letter bears an obvious resemblance to Gill Sans, the highly successful type family developed by Monotype in the 1920s. The young Eric Gill had studied under Johnston at the London College of Printing, worked on the Underground project with him, and followed many of the same principles in developing his own sans serif typeface. The Johnston letters gave a characteristic look to London’s transport system after the First World War, but it was Gill Sans that became the emblematic letter form of British graphic design for decades. (Johnston’s sans serif continued in use in the Underground until the early ‘80s, when a revised and modernized version, with a tighter fit and a larger x-height, was designed by the London design firm Banks and Miles.) Farey and Dawson, working from their studio in London’s Clerkenwell, wanted to create a type family that was neither a museum piece nor a bastardization, and that would “provide an alternative of the same school” to the omnipresent Gill Sans. “These alphabets,” says Farey, referring to the Johnston letters, “have never been developed as contemporary styles.” He and Dawson not only devised three weights of ITC Johnston but gave it a full set of small capitals in each weight ‘ something that neither the original Johnston face nor the Gill faces have ‘ as well as old-style figures and several alternate characters.
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