Reserv was inspired by a logo, which I crated for the company, EVROTERM. Once I saw this logo I asked myself: "Why not font based on this? In two or three weight?" For use in advertising and display typography.
A decorative tech typeface, designed for use in broadcast station identities and animations (Wired TV), with a slight reference to Rand's Westinghouse logo, of which a huge sign was used as a dinner table in the corporate guest quarters.