The French publication “La Lettre Dans le Decor et La Publicite Modernes” (“The Letter in the Modern Décor and Advertising”) was a 24-page booklet showcasing the then-current trends of the time (circa late 1930s-early 1940s). On one page was found a squared, extra bold sans serif alphabet set with strong Art Nouveau influences, yet it was ahead of its time by taking on the look and feel of 1980s techno typography. They say “everything old is new again”, and Nouveau Techno JNL is now available digitally in both regular and oblique versions.

Delaguerra is based on a lettering style originating in the California Arts & Crafts period commonly associated with 'Mission Style'. It is still in common usage in signage at historical sites in California. This version is a sort of idealized hybrid of several different variations on the style from samples we were sent by a customer who wanted to use the font in a set of invitations. It features a basic character set on the lower case and then relief initial versions of the same characters for the upper case.

The inspiration for this font (as well as the name!) comes from a London cafe I visited years ago. I was fascinated with the handwritten menu - irregular and awkward, yet refreshingly charming. I did my best to recall that particular look by adding 4 slightly different versions of each lowercase letter. The name of the font comes from the speed of the waiter...or the lack of it! But luckily he took his time, otherwise I wouldn't have had the time to really look at the handwritten menu! :)

This is an Experimental typeface, a direct descendant of the BD Gitalona font family, which has a supermassive family with Variable technology. However, this version is more on the aesthetic aspect, which is experimental and exploratory. It complements the beauty of the primary typeface that we released separately. If you are a fan of Effectiveness and flexibility, please learn more about BD Gitalona and BD Gitalona Variable! Inspiration The world of entertainment moves non-stop. One by one, figures appeared and left. We expect to create something to entertain previous trends with packaging more relevant to the present. More specifically, we admire and are inspired by some of the world's leading and top singers with a segmented nature. We imagine so many figures that can affect every viewer. However, each artist or singer has a segment because almost all of them have characteristics. The Design The basic design of this typeface begins with a transitional serif shape with sharp, shapeless corners. Then in the middle of the invention, there was an opportunity to explore it further from the readability side by adding an optical variable that can adjust the serif thickness when used together between large, medium to paragraph text sizes for editorials. The shift from serif to sans-serif with the contrast initiated by the shift of the serif family form as a different variable also makes this font richer in terms of the features it contains. Parts are expected to add to the user satisfaction with the complexity of this font. The Features BD Gitalona consists of one sub-family intended for body text with nine weights from Thin(100) to Black(900) and four other display sub-families such as Display serif, Flick, Harmony Sans and Contrast Sans. Each consists of four weights Thin(100), Regular Weight(400), Bold(700), and Black(900). And again, there are also retailed separately; the BD Gitalona Variable font, which is designed to accommodate all Subfamily in 1 font file, and BD Gitalona Moxa, an experimental typeface. A total of 700+ glyphs in each style. Advanced OpenType features functionally and aesthetically, such as Case-sensitive forms, small caps, standard and discretionary ligatures, stylistic alternates, ordinals, fractions, numerator, denominator, superscript, subscript, circled number, slashed zero, old-style figure, tabular and lining figure. Supports multi-languages ​​including Western Europe, Central Europe, Southeast Europe, South America, and Oceania.

The Alien Argonaut typeface is an emaciated typeface made from the lettering of beings that have lived amongst us for centuries, evolving with humankind. Study your environment, all is not what it seems. Use this typeface to try and blend into their world within ours. Purchase Alien Argonaut today, for knowing the roots of others may help you learn to live in harmony with them.

Gimbo is bold. This heavy sans-serif design features thin counters. The interior spaces inside letterforms have been reduced as much as possible. Often, they seem abstract. There are three fonts in the Gimbo family: Black, Ultra, and Ultra Shadow. What do those terms mean? Well, Ultra is wider than Black. It takes up more pixels on-screen or brings more ink to the page.

There’s nothing stinky about this font, don’t worry! But what’s is up with Stink Buster is a whole lot of serifs gone bad! Each letter is loosely based upon the classic slab serif style, but influence by grafitti and comics just made them crooked and off the grid. But despite that, the font works great if you have a message that you want shouted out loud!

Breakdance is inspired by dance moves, the first font created with this concept is sans serif with a curved shape in one direction. Curves are made not too extreme, so that they maintain the shape balance. And now Breakdance comes in several styles and is divided into three typesface, namely script, sans and serif. Each typeface has several different styles and the total is 18 fonts.

In the middle of 18th century Leibniz Fraktur appeared in German print shops. This blackletter font with its great x-height preserved the then fashioned trunk in many of its uppercase letters. It was a cast font of Genzsch & Heyse, Hamburg. Leibniz Fraktur contains a bunch of useful ligatures, and by typing 'N', 'o' and period plus activating the Ordinals feature you get an oldstyle number-sign.

Afrikana is based on various African letters and signs. The main inspiration for making this typeface was the book by Saki Mafundikwa, Afrikan Alphabets. Letters were designed based on signs and characters from African alphabets. They were than cut out of cardboard, scanned, traced and put in a font. You are free to modify the font in any way and have fun with it.

Thematic fonts aren't always big sellers, but they do serve a purpose for specialty projects and applications. Bonehead JNL is a novelty typeface that is constructed out of bones. Whether the need is for a pirate theme, Halloween, horror movies or for things that go bump in the night, this font will fill the bill – no bones about it. Oh, wait! Yes there are!

Satin Blues is my easy going and very legible sans. Actually I drew this by hand and then traced each letter digitally, leaving a super steady, yet funky, comic font. I've made two versions: the Regular and Soft. The Soft version has rounded edges, which gives a smoother look. The font is very suitable for anything that needs a clear but wild comic look.

If you're looking for cuteness, something whimsical and unpredictable madness - then Nothing So Childish is something for you. The font is 100% handmade with a slightly dry pen. With a closer look, the font reveals several scribbles and scratches - only to make the font look more authentic! Your next birthday- or greeting card will love this font! :) Comes with ligatures which substitutes double letters!

This font is a collection of simple calligraphic ornaments suitable for invitations, gift tags, and anything that can benifit from a "spoonful of sugar" visually. The frames font uses the same calligraphic elements as PR-Swirlies-01, but has them combines in ways which form an elliptical cartouche. Many of the elements can be used in a modular way to create frames of varying length.

ITC Aspera is the product of graphic experimentation. Olivera Stojadinovic, who designed the face, recalls, Over the last 15 years, I have made several small prints using Cyrillic characters. Often, I made my first sketches with a special pointed brush which was difficult to manipulate well, but once tamed, gave me interesting results." Stojadinovic decided to see if she could reproduce the unique brush quality in digital form. "The idea was to preserve the look of strokes made by my brush, so I kept the scanned shapes as close as possible to the originals, making interventions just to maintain consistent proportions, slope and weight." While this typeface is not a connecting script, Stojadinovic did create a number of letters, such as the 'o' and 's' that are natural connecting characters. She also drew a set of ligatures and matching ornaments to accompany the design."

Up until the late 1920s, it was a popular habit in American songwriting to use African Americans as the topic of compositions using denigrating themes, words and even exaggerated character illustrations on the covers of the published sheet music. One such example of what was considered "entertainment" for its time was a piece entitled "Little Black Me". While this now socially and morally unacceptable piece of forgettable tripe is collected by some only for the historical documentation of the times they reflected, one good "positive" came out of this negative chapter of our country's musical heritage: The beautiful floral ornamented letters in the song's title has yielded Fancy Free JNL. Originally hand-lettered on an arc, these spurred Roman letters have been re-drawn, and are offered in both the regular design and a companion version with the ornamentation removed for lettering that is less ornate.

I searched all over the internet looking for a realistic sand writing font and came away empty handed. Undaunted by this, I grabbed my business partner, Mary and trekked down to our local river, the Arkansas (pronounced ar-KAN-sas around here). Using sticks, we scratched out the entire alphabet in the sand, including upper & lowercase, and punctuation marks! I photographed the characters, converted them to line art on my computer and used font creating software to turn it into a true type font! This font was designed for adding dates, places and messages to your beach photos that looked as if you wrote it in the sand before you took the picture! It is a decorative font best used in large, headline sizes. To make it appear more realistic, select a darker color from the sand in the photo to use for the type instead of black!

Tramuntana 1 Pro was inspired by the late Renaissance and Mannerist spirit and it was designed by Ricardo Santos during 2009 for his Master in Advanced Typography (Eina-Barcelona). This project was also inspired by Robert Granjon, Garamond and Sabon typefaces. The name tramuntana (Tramontane) is the Catalonian word for the cold wind that comes from the Pyrenees mountains and goes as far as the Balearic Islands. It was designed for editorial purposes (books and magazines). This typeface family contains different font versions for different optical sizes, caption, text, subhead and display, all of them with different x-height proportions and contrast. The serifs are asymmetrical and the letterforms have geometric modulated strokes which simulates the calligraphic variations. Its design approach gives a dynamic feeling, contributing to text flow and continuous reading. The kerning has been optimized for Baltic languages and Western, Southern, and Central European languages.

A stylish retro script where I have completely redone the spacing to make the text look more even. All of the diacritics have been redone, too - and the character set expanded in our usual fashion. So now this little gem from Nick Curtis is ready for the big time! Nick Curtis says: “This font is basically a design exercise, influenced by a number of contemporary fonts, but unique in its own way. The gentle, fluid motion reminded me of diner lettering from the 30s and 40s, hence the name.” ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual “western” glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.

Athelas Arabic, created by talented Iranian designer Sahar Afshar, is an elegant typeface for fine digital and printed books — perfect for Arabic literature’s captivating forms. Originally designed independently, it worked entirely on its own and yet already seemed a good fit for Athelas. So it was decided to give Athelas Arabic a thorough reworking to make them appropriate companions while maintaining the natural aesthetic qualities of Arabic. First, the Arabic letter sizes were readjusted so as to not appear larger next to the Latin, then weight and contrast were changed in the same way. Finally, the spacing and connections in the Arabic were considered to achieve comparable colour as the Latin in a block of text. Ultimately, both the Latin and Arabic are graceful designs based on classic proportions, prioritising the beauty, tranquility, and fluid nature of the wordsmith’s art. With extensive Middle Eastern language coverage and the expected OpenType features, Athelas Arabic is the counterpart for which Athelas Latin, Greek, and Cyrillic have been waiting. The graceful, elegant curves of the Athelas heritage have remained a hallmark in each script. With this release it will only gain a wider and quite appropriate audience. The complete Athelas family has been optimised for today’s varied screen uses, along with our entire catalogue.

Bold, rounded and super cool. Those are the attributes of my latest font “Vinyle”, french for vinyl. In this epoque where all fields of Design are giving a lot of importance and attention to Typography and Lettering, I felt it was my duty to contribute with something that could really stand alone and ‘say something else’ that just words to be read. I've found that lately in the world, regarding a finished piece of design, the role of Typography (and of letters in general) went from being secondary, (like a minor player or a supporting actor) to the most important one. People are starting to understand the beauty of a well-done letter: they want their storefronts with unique scripts, they want to drink coffee surrounded by lettered blackboards, they want to buy books with astonishing covers with swashes ‘por doquier’. I'm more than happy to be alive in a present where even the most unimaginable friends of mine, (who couldn't spot differences between comic sans and helvetica before) are now conscious of the importance of a letter, or let’s say: Of the ‘voice’ of Typography. With Vinyle I tried to make a font with power. Following the nowadays trend of, let me say, “the vintage sans renaissance”. This time I put my brushes and nibs aside and experimented with something new. It wasn't easy, if you will pardon, for me to see swashes all over the place withouth the classic calligraphic ‘thick and thins’, but with after some weeks of work I started to love them. Like I already showed you in other creations (1) let me finish with the phrase: GEOMETRY IS SEXY! TIPS Vinyle has a lot of attitude, it shouts “here I am!” it really can ‘design an entire piece’ for you with just a word or two: It was designed with a 10 degree slant on purpose so the user may rotate it (like on the posters) that amount of degrees in order to see better results. Use Vinyle with the ‘fi’ standard ligatures activates for better kerning and ligatures! NOTES (1) See my font Selfie , the ‘little sister’ of Vinyle.

Hittany is a lovely script font featuring charming, playful characters that seem to dance along the baseline. Add this font to your most creative ideas, and notice how it makes them stand out!

Dartie is a lovely script font featuring charming, playful characters that seem to dance along the baseline. Add this font to your most creative ideas, and notice how it makes them stand out!

Safiya is a lovely script font featuring charming, playful characters that seem to dance along the baseline. Add this font to your most creative ideas, and notice how it makes them stand out!

Amerliosa is a lovely script font featuring charming, playful characters that seem to dance along the baseline. Add this font to your most creative ideas, and notice how it makes them stand out!

Silkplum is a lovely script font featuring charming, playful characters that seem to dance along the baseline. Add this font to your most creative ideas, and notice how it makes them stand out!

This script loops and loops like a spaghetti using the power of OpenType alternates. The lettering made by this font would evoke your young days in the 60s & 70s.Please check the instruction in the Galley tab.

Some words from the designer, Frantisek Storm... Designed by Josef Tyfa in 1959, digitalized by F. Storm in 1996. This Roman and Italic are well-known perhaps to all Czech graphic artists and typographers ever since their release. Although this type face in some details is under the sway of the period of its rise, its importance is timeless, in contradistinction to other famous types dating from the turn of the sixties which were found, after some time, to be trite. The italics live their own life, only their upper-case letters have the same expression as the basic design. Thin and fragile, they work excellently, emphasizing certain parts in the text by their perfect contrast of expression. When seen from a distance they are a little bit darker than the Roman face. Tyfa Roman was released in 1960 by Grafotechna in Prague for hot setting. Later on, Berthold produced letter matrices - "rulers" for Staromat devices, used for manual photosetting of display alphabets. In the eighties it was available on dry transfers of Transotype and today it is offered also by ITC. The meticulously executed designs of the individual letters in the 288 point size are arranged into a set of signs on a cardboard of about B2 in size. The yellowed paper reveals retouches by white paint on the ink. Blue lines mark the baseline, the capital line, the ascender and descender lines and the central verticals of the letters. With regard to the format of the flat scanner, the designs had to be reduced, with the use of a camera, to the format A4, i.e. to the upper-case letter height of about 30 mm. These were then scanned in 600 dpi resolution and read as a bitmap template to the FontStudio programme. The newly created bold type faces derive from Tyfa's designs of the letters "a", "n", "p", the darkness of which was increased further, approximately by 3%, to enhance their emphasizing function. The text designs have hairstrokes thickened by one third; the contrast between thin and thick strokes has been modified, in order to improve legibility, in sizes under 12 points. We have used electronic interpolation to produce the semi-bold designs. Josef Tyfa himself recommends to choose a somewhat darker design than the basic one for printing of books.

Orewa, our newest font, is now available. In every form of the letter, we design typefaces with great attention. So that this font, which we named Orewa, is realized, which is neat and elegant, easy to read, grasp, and recall at a glance, this font is extremely suited for those of you who have a high level of creativity. Always maintain a fresh and unique appearance. Logotypes, food banners, branding, brochure, posters, movie titles, book titles, quotes, and more may all benefit from this font. Of course, using this font in your various design projects will make them excellent and outstanding; many viewers are drawn to the striking and unusual graphic display. Start utilizing this typeface in your projects to make them stand out.

Kitetsu is a spoof Japanese typeface that we created especially for those of you who need writing for a Japanese-themed design. Of course, this typeface is also very attractive when used for other graphic display purposes. If you choose this typeface, your project will leave an impression on your audience because of its unique, abstract, and different shape, which will set it apart from the rest. Logotypes, food banners, branding, brochure, posters, movie titles, book titles, quotes, and more may all benefit from this font. Of course, using this font in your various design projects will make them excellent and outstanding; many viewers are drawn to the striking and unusual graphic display. Start utilizing this typeface in your projects to make them stand out.

Bardamu is a variable slab serif font family designed by Eugene Tantsurin and Anna Remm, and released by Groteskly Yours Studio. Bardamu is a type family that is open to interpretation and experimentation, yet this ambiguity does little to hide its inherent friendliness and good vides. Bardamu can easily be used in a variety of projects and feel at home both in graphic design, branding, web design or editorial design. Thanks to its unique letterforms and eye-catching design choices, it can be that final touch that makes your brand pop! One of the standout qualities of Bardamu is its remarkable versatility. Bardamu comes in 25 styles, allowing users to choose a style that best fits their needs. In addition to that, it offers a wide range of styles, from sleek backward-slanted italics at -20° to elegant upright styles, as well as regular 20° italics. For static fonts, there are two extra subfamilies available (10° Half Italic and 10° Half Reverse) that can be used for creating more complex hierarchy in any text. With a total of 25 static fonts and 1 Variable font, Bardamu is the perfect workhorse display slab serif with unlimited typesetting capabilities. Each font in the Bardamu family boasts an extensive 700+ character set, encompassing all major Latin-based languages, punctuation marks, symbols, and even supplementary characters. Bardamu takes flexibility to a whole new level with its incredible OpenType features that further enhance its versatility. With features such as Case-Sensitive Punctuation, Stylistic Alternates, Sub- and Superscript, Tabular Figures, and Localised Forms, you can fine-tune every detail of your design to perfection. Moreover, the multiple stylistic sets available in Bardamu allow you to switch between various versions of the same glyph effortlessly. Bardamu type family includes 25 static styles as well as a variable font. All styles can be purchased separately or as a full family package. Two styles can be downloaded free of charge. If you'd like to explore Bardamu further, we also offer free trials upon request.

Friedrich Neugebauer is known for the cutting power of his calligraphic invention. As a prisoner of war in Egypt, he wrote with toothpaste when all else failed. The irrepressible style of this Austrian artist inspired Richard Lipton to capture his calligraphy as a typeface. Avalon plays sweeping freedom in the capitals against the vital discipline of a lowercase relieved by alternative ascending characters.

Proudly Present Apocalypse 13 - Cyberpunk Type, created by ikiiko With its gritty and edgy design, the explosive cyberpunk brush typeface Apocalypse 13 perfectly portrays the feel of a dystopian future. This typeface was created to transport you to the pitch-black, neon-lit streets of a cybernetic metropolis. It is the ideal fusion of technical grit and artistic expression. Each character in Apocalypse 13 is painstakingly created, using jagged edges and strong brushstrokes to evoke a sense of urgency and defiance. The letters suggest a world that is on the verge of anarchy because they look like they were spray painted on a collapsing concrete wall. This typeface is perfect for an movie title, movie poster, game title, game logo, streamer, magazine layout, fashion stuff, quotes, or simply as a stylish text overlay to any background image. What's Included? 2 Weights : Regular & Oblique Uppercase & Lowercase Numbers & Punctuation Multilingual Support Works on PC & Mac

An open-hearted humanist sans-serif. Playful and friendly. Faible is everybody’s darling. You cannot not like this good-natured humanist typeface. Sure, it’s a typeface for serious work—but all serious work is better when you put a smile on your face and a whistle on your lips. The typeface itself isn’t rooted in calligraphy, but there are quite some details in Faible that reference handwriting and add a friendly, humanist facet to its appearance. Take the bowls of B, P, and R: they are merrily bulged, like balloons about to take off. The curved leg of the R adds to this joyful mood. Faible’s italics are rendered playfully, too: they’re not merely sloped Roman styles. Rather, they were designed independently with an internal dynamic that sets them apart on the page. With its trademark glyphs, the swooshin’ K and k, and its friendly details, Faible will radiate optimism in display sizes, titles, and headlines. That makes it a great choice for book covers, posters, editorial design, branding, corporate design, advertising, and packaging. Nontheless, it’s carefully spaced and equipped with plenty OpenType features—a reliable tool for short texts and body copy, too. The font family consists of six weights (ranging from Thin to Black), each with its corresponding italic style. Faible’s glyph set contains more than 600 characters, allowing you to enhance your layouts with ligatures, different sets of figures, case sensitive forms, arrows, and other necessities for the ambitious typographer. Faible is the typeface that puts “fun” back into “functional”.

A very legible Renaissance Antiqua This typeface is based on the desire to create an Antiqua like those which might have existed at the beginning of the »printing age« — the basic form oriented on the classical Roman and early Middle Ages models, the ductus defined completely by writing with a wide pen and much individual expression in detail. In the spring of 2005 I had the opportunity to closely examine a few pages in the famous book »Hypnerotomachia Poliphili« from 1499. The script used here from Aldus Manutius is exemplary. Most of the book, however, is not very carefully printed. The characters do not stay on the line; the print is at times too strong and at times much too weak. And on these imperfect pages the true character of the letters is recognizable; that is, that they are cut with lively detail which is a result of the patterns provided by full-time writers. After all, around 1499 script was written as a rule and the printed type was oriented on this pattern. I prefer the typeface on the lightly printed pages. The characters are not placed neatly on the line, but the distinct and emerging lively ductus of the individual characters automatically presents harmonious word formations in the eye of the beholder, with the non-perfect line stepping into the background. Also in Charpentier Renaissance, the strokes of the wide pen are still noticeable. The font has very defined softly bent serifs. The forms are powerful and stand solidly on the baseline. Charpentier Renaissance is very legible and yields a solid and yet still lively line formation. The accompanying italic, like its historical models, has almost no inclination. The lower case characters of Charpentier Renaissance Oblique have such idiosyncratic figures that they can also form a font of their own. Please visit www.ingofonts.com

It occurred to me years ago that the graphic arts community might find useful a digital typeface that mimicked the classic look of nineteenth-century handwriting. Conveniently, my mother then still volunteered at the Center for American History at the University of Texas at Austin, my hometown. She made copies of the letters of a few famous Texans -- Houston, Austin, Travis, Burnet, Rusk. Thomas J. Rusk’s penmanship caught my eye as the most accessible of the bunch. I hadn't realized at the time what a challenge it'd be to render a realistic-looking script face, but the result has, in fact, filled a niche.

Whereas blackletter types were hand written, Text letterforms are drawn using a series of graphic shapes that slot together in a series of permutations, one set for lower case and another for the upper case. As the link between the method of construction of the letterforms has been removed from the appearance (the quill pen with which they were written resulting in the angle and sharp stresses) there is no logic for these stylistic elements to work in any set way. As this fundamental rule of the blackletter style has been removed the typeface has become something other than a typical or derivative blackletter font.

Chank claims to have the fastest type design, we think we have the youngest. Samuel was merely four years old when he wrote out his first face. We are expecting many more brilliant typefaces from this upcoming designer. Please note that this font has no numbers or punctuation symbols; Samuel just did letters at that time.

My home mouse, Hector, drew this wonderful font for kids. He tried very hard and hopes that you will like the result of his work! This font is perfect for advertising various children's brands, decorating children's books, and generally any children's projects! Hector and I believe that the font Mouse Paw will help you in any business.

Mr Orange is a typeface based on our handwritten letters which we used in some of our books H.O.U.S.E, D.E.S.I.G.N and Who Eats Whom. It has up to three alternate glyphs for each character, even for every diacritic letter. We do use our fonts in our books so we know that switching alternate glyphs can be a pain in the ass. Thats why we’ve created a very cool Contextual Alternates feature. It automatically sets alternate glyphs depending on frequency of appearance of the same character. The script doesn’t throw random glyphs. It’s checks if lets say letter “A” appears more then once in a sequence of characters. For example in the word “ANAKONDA”, the third “A” and the second “N” would be changed to glyphs from first stylistic set, the second “A” would also be changed but to glyph from second stylistic set. We’ve designed different rules for basic characters and different for diacritics and punctation. It really works great but of course you can always fine tune it by hand. This option has one obvious advantage for web fonts. Browsers that support OpenType calt feature will be able to display alternate characters. And since you can’t put by hand alternate glyphs on your website this is the only way to use them.