Rational is a contemporary representative of the Grotesk genre inspired by drawings dating back to the early 20th century. It is a highly utilitarian family focusing on clarity and simplicity by approaching the design with a strong modernist fused attitude. Rooted in Swiss traditional and pragmatic design, Rational contains ingredients like horizontal terminals and uniform widths which result in a highly functional and flexible font. This is juxtaposed with circular and subtle calligraphic elements creating a warm and approachable layer within an objective surrounding. With more than 800 glyphs per font, the family is optimized for numerous scenarios. It comes in 10 weights with matching italics containing opentype features like small caps, stylistic sets, case sensitive shapes, tabular figures and many more, making Rational the perfect choice for modern, contemporary and professional typography.

Arkeo BT is designer Brian Sooy's first typeface family published by Bitstream. Given very few design elements to work with, Brian has designed a bitmap font that is unique and very readable. There are three widths, Condensed, Regular and Extended. In our opinion, pixels never looked so good. Arkeo performs equally well on screen and as on paper. The OpenType versions include an extended character set featuring oldstyle figures, fractions and additional f-ligatures. Design was begun in late 2001 and completed in 2002. Sooy asked Bitstream to critique, which we did gladly. We also added additional characters for OpenType. This included alternate figure set, an extended set of fractions and additional f-ligatures. Sooy used preliminary versions for setting parts of the TypeCon 2002 material and website.

Franciszek Otto of Poland designed Linotype Notec in 1999. Linotype Notec is a low-tech" (or even "no tech!") typeface. By embracing handwriting's spontaneity, it has gotten as far away from technology as it can. Classified as an "inky"-style script face, for lack of a better term, Linotype Notec's informal design seems immediately artful and full of expression. Its irregularity and unexpectedness enlivens any composition, similar to how jazz or modern dance animate a room. Quite full of "ink," Linotype Notec's "strokes" are written in a sort of short-note-handwriting-style, which a slow-writing, thoughtful humanist might theoretically scribble to himself late at night. Yet Linotype Notec's character still maintains a jolt of energy; try Linotype Notec in small applications, in any size from 12-point on up."

Probably one of the most unusual applications of a stencil took place in 1964 when Union Carbide [then-owner of the still-new line of "Glad" brand plastic wrap and storage bags] sponsored a $100,000 contest to match up a stencil of their logo in order to win a prize. The magazine ad told of how one thousand lucky participants would win $100 by simply taking a die-cut stencil of the brand name to the store and overlaying it on the logo printed on the food wrap box to see if it aligned perfectly. The hand-lettered title proclaiming "match the stencil and win" was done in a casual sans design and reflected the cheerfulness of many typestyles found in ads during the late 50s and early 60s.

Acid Green has quite a psychedelic flair, but its origins are from long before the sixties psychedelia. Its roots date back to 1914, from an unnamed alphabet by J.M. Bergling, the amazing jewelry engraver and 'letterform inventor'—as he considered himself—whose books of art alphabets and lettering influenced countless artists, including, not surprisingly, those involved with the genesis of Art Nouveau and Art Deco movements. Perfect for multiple display uses, including retro designs and trippy letterings, Acid Green has an extensive character set, with multilingual support covering 208 languages. There are yet some handy stylistic alternatives for some extra grooviness. Acid Green is somewhat retro looking, for sure, but it can sound perfectly contemporary too. Tune in and enjoy a creative trip! [Pizza illustration on the first graphic by our neighbor @pedrocorrea84]

Dave West’s Italiano is a smooth and sensuous typographic dish with a few extra savory dashes. The silky semi-serif combines ingredients from eighteenth-century engraved italics and nineteenth-century Italian Modern, softened by fine stroke endings and plump dolloped terminals. Preserve Italiano’s subtle flavors by maximizing its size in headlines, advertising captions, and identity campaigns, or capitalize on its swash characters to sweeten package and poster designs. However you use it, Plinc Italiano is a tasty typographic treat—non ci piove! Drawn in the late 1960s for Photo-Lettering, Inc., Italiano was digitized by Steve Ross with Ken Barber in 2015. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Charles Gibbons' Fleischman BT Pro revives J.M. Fleischman's quirky and elegant text faces of the 1730s. Born in Germany, Fleischman worked in Holland, primarily at Enschedé en Zonen where he cut dozens of faces. His types represent some of the earliest examples of the Transitional style, predating and influencing the work of Fournier, Baskerville, and Bodoni. They were wildly popular in their day, used for everything from newspapers to currency, and Fleischman himself has enjoyed a renaissance of late. Fleischman BT Pro preserves the feel of the printed metal types while expanding the original to include four OpenType fonts: roman, italic, bold, and bold italic. They all include small caps, old style and lining figures, discretionary and historical ligatures, ornaments, and superiors. Fleischman Pro also supports Western, Central European, and Eastern European languages.

Campeche variable is an expressive yet functional typeface family. Seeking to express its beauty, it twists the conventions of classic typography when necessary. Campeche finds its inspiration in the grotesque typefaces of the late 19th century coupled with a typical Latin American playful sense that gives it a modern freshness. The initial form arises from the idea of expanding Seriguela, evolving along the way, becoming its own system with a unique personality. Campeche is designed according to today's visual requirements. Taking advantage of variable technology in 3 axes: width, weight and display. Campeche Variable is a typeface that provides versatility for almost any use. It can be used for packaging, editorial, branding... etc. The mixture of its possibilities can generate complex graphic parts or systems with different levels of hierarchy, without losing unity.

ITC Ironwork is the work of Serge Pichii, who was inspired by a piece of decorative lettering done by Jan Tschichold in the early 1920s. Tschichold had interlocked a series of rough sans serif letters and embellished them with scattered decorative elements. The original was of only capital letters, touching and overlapping like an ironwork gate made of letters. Pichii completed the typeface with lowercase forms and smoothed the edges. The scrolls of the capitals were extended to the lowercase and Pichii based them on iron scrollwork he found in Vienna and Prague. A lot of attention was paid to the elements of the typeface in order to 'smooth out' and balance proportional relations between the elements," says Pichii. ITC Ironwork is great for signage and display but also works well in short texts."

new modern calligraphy font - Laquittea. This beautiful script is for those who need elegance and style for their designs and is perfect for wedding invitations, logos, save the date cards and branding. The Laquittea script has 2 regular and bold styles covering the full set of Uppercase and Lowercase Characters, Numbers and Punctuation. Also contains ligatures and many alternative styles to perfectly recreate natural calligraphy (check the preview to see them all). All fonts are available for West European, Central European and Southeast European Languages. You can check your language typing characters in the text box below. If you have any questions about my products, feel free to write me a message or contact me by email slexs515@gmail.com. Thank you so much for checking out my shop!

During many years I have been exploring the translation from lettering or calligraphy to type design. Lately I have been designing more big sans and serif families plenty of weight. One of the main things about Hopfen is to bring back the german lettering of Bentele, who also inspired my fonts Semilla and Bowling Script, to a more versatile and useful world. Hopfen has the spirit from the past but with today's flow, it comes in 5 weights, full of swashes, endings and alternates. We imagine it being used from Breweries to book covers, from packaging to movie posters but we prefer to let our costumers to find the better use. When you license the complete Hopfen set we will include the variable version of the set so that you can find the right weight.

Unzial typefaces consist of letter forms of the Capitalis Monumentalis and the majescule cursive. The origins of Unizial faces date back to the 5th century. The Neue Hammer Unziale was developed from the Hammer typeface, which was designed by Victor Hammer in 1921, cut by A. Schuricht and appeared with the font foundry Klingspor in 1923. In 1953, American Unizial was expanded to include some new figures, also designed by Hammer, and was rereleased by Klingspor with the name Neue Hammer Unziale. The forms are based on old scripts in books of antiquity and the early Middle Ages and the font is a new variation of a classic. Neue Hammer Unziale has been a favorite for certificates and diplomas and is recommended for headlines and shorter texts in a point size of 12 or larger.

Golden Stanbury is an elegant and classy font duo with a modern touch. The signature ballpoint style gives you a sleek, elegant look for your logos, business card, wedding invitations, quotes, advertisements, and more. I made this Golden Stanbury Font Duo for the needs of the logo and branding market where fonts that are combined with modern and clean concepts are still very rare and hard to find. Hopefully Golden Standbury can provide choices for designers. Highly recommended to use it in OpenType capable software - there are plenty out there nowadays as technology catches up with design. The OpenType features can be accessed by using programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, Afinity and more. Let's create something beautiful today with Golden Stanbury. Enjoy!

The Killegar family is inspired by one of the great houses of Ireland...Killegar—which is on the grand Estate of Killegar. I lived there for many years. It is a quiet and peaceful place surrounded by lakes and trees and is inspirational in so many ways. All of my creative talents were boosted by this amazing two hundred year old building with all of it's secrets and heritage. Time stood still in Killegar....except for me and my modern day computers, cell phones and fax machines. This twist of fate, with me living both a rural and hi-tech life, living in an environment of the early 18th century, with the friendliest local people on the Earth, played it's part in the origin of the Killegar family of fonts. Tony Fahy

Engraving inspired typeface The AW Conqueror Carved encapsulates perfectly the lettering styles in fashion during the 19th century quite often in the frontispieces of books. It wasn’t rare to see these kinds of typefaces, with their variations in depth and relief effects, adorning boxes and other forms of packaging of the time. AW Conqueror superfamily AW Conqueror Didot is part of a larger family, who include 4 others subfamilies with great potential: They’re but based on same structure, with some connection between them (width for example), to offer a great & easy titling toolbox to any designers, from skilful to beginner. Each of the members try their best to be different from the others because of their features. They should work harmoniously in contrast. Club des directeurs artistiques Prix 2010 European Design Awards 2011

THE DANISH RUNES Prior to 500 AD the 24-rune Elder Futhark was used in Denmark. From 500 AD to 800 AD there were many transitional futharks, reflecting a change from the 24-rune Futhark to the 16-rune Futharks. By the end of this period, the 24-rune Futhark went completely out of use and the 16-rune Futharks had prevailed. From 900 AD some of the runes changed, visually and phonetically. This occurred again about 950 AD and 1100 AD due to language changes. Runes dated to 1300 AD show evidence of being influenced by the Latin alphabet. Runes found in Skåne, Halland and Blekinge in Sweden, and runes found in Schleswig-Holstein in Germany, is counted among Danish runes, because in the Runic period, this was Danish land.

He sees you! He can see everything YOU do! He wears X-Ray Spex! He glows in the dark! Top Pop Cult Comic Artist Shaky Kane pushes at the limits of taste, dragging a scalpel down the veil of your illusions to make you see the world as it really is, as HE sees it. You've wondered at his work in the pages of ELEPHANTMEN! THE BULLETPROOF COFFIN! CAP'N DINOSAUR! THAT'S BECAUSE YOU'RE A ROBOT! MONSTER TRUCK and DEADLINE! You've worn the HATEFUL DEAD t-shirt and drawn blood with the SHAKY KANE FAN CLUB pins. Now Shaky Kane isn't just a disaffected punk rock way of looking at the world, it's a font too. A little Shaky, a little Stirred, best served with a purple eyeball spiked on a cocktail stick.

Hey guys! Meet our new font "Honey Vineyard"! It's time to pick up on the wedding trend of script-style fonts, and Honey Vineyard's sophisticated and stylish design is perfect for announcing your elegant wedding. A unique wedding font featuring flourishes of creativity and a graceful design won't leave anyone indifferent. This font includes stunning swashes and ligatures that will make your design even more attractive! Some commonly used letters have multiple swashes, while some rarely used letters have none at all. We also would like to note that when creating this font, a purely calligraphic approach was used. This means that all the letters are not the same: some letters are much thicker and some are thinner, as is the case in real calligraphy! The font also includes the Cyrillic version.

This family is a compilation created from a Garamond set in use in Paris circa 1651, but similar to those, eroded and tired, that were in use during centuries to print cheap publications, as well as in Europe than in America, and from a large choice of printed symbols—all specially redrawn—used for alchemical, pharmaceutical and astrological books, covering 1550 to late 1800s period. Each alphabet is doubled by a slightly different one, and a special OTF encoding allows to give an irregular effect with never the same twin letters in a single word. The Normal style is enriched by small caps, and the Italic style by Swashes. A lot of symbols, too, are given twice with differences. This font may be used with our calendar specialized 1689 Almanach.

Khazar, member of a confederation of Turkic-speaking tribes that in the late 6th century CE established a major commercial empire covering the southeastern section of modern European Russia. Although the origin of the term Khazar and the early history of the Khazar people are obscure, it is fairly certain that the Khazars were originally located in the northern Caucasus region and were part of the western Turkic empire (in Turkistan). The Khazars were in contact with the Persians in the mid-6th century CE, and they aided the Byzantine emperor Heraclius (reigned 610–641) in his campaign against the Persians. Although the Khazar Empire had a secular administrative structure, the administrative staff chose the Jewish religion. The Khazars are the only Turkish state that converted to Judaism.

The handwritten cursive by the famous Italian Casanova has inspired Petra Beiße to design a new script, the “Casanova Script Pro”, with a complement of over 1400 characters and symbols. “Casanova Script Regular” is the basic version of this font with a reduced West-Layout. “Petras Script”, the first digital script font created by the calligrapher Petra Beiße, has, for many years, met with worldwide success. Petra Beiße has resided for a long time in Wiesbaden, Germany, where she is working as a renowned calligrapher. It is rare that any of her scripts are transferred into digital format and sold worldwide as fonts. Because “Petras Script” became such a huge success, she decided to release this new design for digitization. Further information about Petra Beiße and her present workshops can be found under www.handlettering.de.

Nokrios is a font specifically inspired by the sport of racing. adopts the speed and power it tries to fully reflect to make a bold statement that stands out. We designed it to be a heavy-duty, functional add-on option for big, bold titles or small add-on types. This font features two different font options and two italic options. This font is perfect for adding punch to your projects without losing readability or impact at small sizes. What’s Included : - File font - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw, so you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support

The multi award-winning Seria (1996) is Martin Majoor’s second comprehensive typeface family and the successor to his popular text letter Scala. Seria explores the proportions of classical text typefaces. Its degree of sophistication is perfect to be used for poetry and other refined literature, its eye-catching details however makes Seria also suitable as a display typeface. The first sketches for Seria emerged in the summer of 1996 on the train from Berlin to Warsaw, to be precise, on July 25 – the date Majoor noted on the napkins of the train’s on-board restaurant, which he used for lack of suitable drawing paper. The italics are almost upright which contributes much to Seria’s delicately proportioned appearance. The Seria family consists of Seria Serif and Seria Sans. Combining the two creates countless possibilities of expression.

Give your typographic designs a touch of retro style with Amderais! Amderais is one of our 2022 fonts inspired by the famous retro typographic designs of the late 60s to 70s. This font has an extruded version so you can easily create retro effect fonts. This typeface is very suitable to be applied especially to logos, and various other formal forms such as invitations, labels, logos, magazines, books, greeting/wedding cards, packaging, fashion, make-up, stationery, novels, and labels or other types of fonts. advertising purposes. Feature : - upper & lower case - numbers and punctuation - multilingual - ligature - alternative - swashes - PUA encoded We highly recommend using a program that supports the OpenType feature and the Glyphs pane like many Adobe and Corel Draw applications, so that you can view and access all variations of Glyphs.

It's the Summer of Love all over again with this groovy psychedelic font. Designed in 2019, this typeface harks back to the carefree days of the late 1960s. Whimsical and offbeat with its swaying verticals, it nonetheless remains one of the more legible reimaginings of the genre, sporting all of the handlettered vibe of posters and album covers from the original hippie era, but with polished color and weight that evens out the legibility even at relatively small point sizes. Predominantly a unicase font, with a couple of alternate glyphs from upper to lowercase, Summer of Love works best as a large headline face, and benefits greatly from twisting and morphing the type blocks as was common during the original psych era. It's a real groove machine, baby.

Originally made for a health food store chain we cannot name, Pipa is the embodiment of organic display typography. Although it draws inspiration from some cold type ideas, like the uncredited Atlantis from VGC and a couple of older photo-lettering faces, its overall expression is right in line with what has become today's vernacular in integrity organic display packaging. Pipa's construct approaches the thick-and-thin idea from a rarely used perspective, where the flow in form contrast naturally seeps out from within each stroke, while minimizing the amount of strokes helps the totality of the setting come positively alive. This is bead and lava lamp psychedelia for the 21st century. Pipa comes with plenty of alternates, including some very cool unicase variations, and extended Latin language support.

Silver Shield is a bold and unique display font! This font was masterfully designed to bring each of your creative ideas to the highest levels! The racing style makes this font look stronger!!! Silver Shield Perfect for for many creative products such as logos, tattoo design, t-shirt prints, street wear, headlines, tattoo lettering, calligraphy, clothing brands, music, sports, labels and much more. What's Included : Web Fonts Standard glyphs Ligature Works on PC & Mac Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support for; ä ö ü Ä Ö Ü ß ¿ ¡ Image used : All photographs/pictures/vector used in the preview are not included, they are intended for illustration purpose only.

Claudium started as an attempt to create a sans serif version of Garamond. As time went on it gradually became a meditation on the nature of French typography from Garamond to Excoffon. It was especially influenced by Cassandre's type for the Orly airport which seems to epitomize certain aspects of the French character�at least in typography. Attempts to create an italic met with disaster. Gradually, after lots of Cotes du Rhone, a cursive, based on Garamond�s Greek forms, emerged. It came at a time when I was looking at lot at Victor Hammer�s uncial and Andromaque cursive. So Claudium Cursive was developed as a lower case only and mated to the Claudium Regular caps ala Griffo�s original italic type. In keeping with the cursive lowercase there are cursive oldstyle numbers.

Razom Script is a typeface with deep roots in pointed brush calligraphy that takes advantage of current font technology to go beyond handwriting and reach new limits. A successful blend between printed and handwritten letterforms is visible when comparing upper and lowercase. The weight of the typeface evolve in a way that pushes the limits of a script typeface to suggest new uses. Normally, families are developed in weights, not proportions. Also, having several weights in a script family is rather rare. But in Razon Script, as the fonts gain weight, big differences show up in the font outlines: the thin weight looks soft and delicate but as we examine darker variables, they also seem to get broken. The counters of the letters rotate from vertical to horizontal during this process.

In 1995, FontHaus came upon a rare opportunity to create a revival of Aries, a little known and previously unavailable typeface by the legendary Eric Gill. Discovering a lost typeface by one of the major designers of the 20th Century, was the discovery of a buried treasure, and being the first type company to release it was an honor. Thirteen years later, FontHaus came across another little known typeface treasure: Diane. Designed by the legendary French designer Roger Excoffon in 1956, this remarkable script has never been faithfully recreated until now. In close collaboration with Mark Simonson, FontHaus and Mr. Simonson painstakingly researched rare type books, publications, European metal type services, and period showings from the United States, England, Germany and from the University of Groningen in the Netherlands. Finding full specimens of the font turned out to be quite a challenge. In most cases, only the caps and lowercase were shown. Furthermore, the more we researched Diane, many curious facts came to light. The caps in earlier specimens of Diane are completely different from specimens published later, suggesting that the face was redesigned at some point, perhaps in the mid-1960s. So we are left with two different sets of caps. The original had very elaborate, swirly strokes, very characteristic of Excoffon¹s gestural designs for posters and logos. Later on, these appear to have been replaced by a set of simpler, more traditional script caps. The original caps are criticized in one source Mark found (Practical Handbook on Display Typefaces, 1959) as being "exquisite" but "not highly legible". Perhaps this is what led to the simpler caps being introduced. Nevertheless, FontHaus's release includes not only both sets of caps, but a range of alternates and a number of new characters not originally available such as the Euro, and a magnificent alternate Ampersand to name a few.

Earlier this year I visited a bakery in Newport Beach, CA and fell in love with the organic design and typography of the place. Hand-drawn menus, table cards, chalkboards, and wall quotes surrounded the charming spot. It inspired me to create a new font family based on the combination of hand drawn fonts. Included in this package are 5 font families, with 2 graphic ornament fonts. Each font family contains at least a light, medium and bold. Here is a breakdown of what's cookin' at Catalina's Bakery: Catalina Anacapa: Tall and skinny, this font comes in 3 weights for both sans and slab serif styles. It includes contextual alternatives (giving 3 versions of each letter), stylistic alternatives for select letters (A, K, P, Q, R, Y) and also includes Small Caps. Catalina Avalon: Based off Anacapa, this sub family has a high contrasting line weight. It comes in light, regular and bold as well as an inline alternative for both sans and slab serif styles. Avalon also includes opentype features such as contextual alternatives (giving 3 versions of each letter), stylistic alternatives for select letters (A, K, P, Q, R, Y) and small caps for each letter. Catalina Clemente: In a more standard width, Clemente is one of the two sub families that can be used for paragraph text as well as headlines. It's organically geometric in style and comes in ALL CAPS and lowercase, includes upright and custom italics, and has the opentype feature giving 3 versions of each letter. Catalina Script: A great compliment with the display sub-families, Catalina Script rounds out the package with a hand-drawn cursive flair. It includes contextual alternatives (giving 2 variations to each letter) as well as stylistic alternatives for many of the capital and lowercase letters. It has special ligatures for some letter combinations, and titling alternatives for all the capital letters. Catalina Typewriter: The second of the paragraph text sub-families, this typewriter inspired hand-drawn font family works great as either a display or paragraph text. It has contextual alternatives with 3 versions of each letter, and comes in both upright and custom italics versions. Catalina Extras! These two fonts go perfectly with the Catalina Family. They includes borders, frames, arrows, banners, flourishes and more. Catalina Flourish has all of it's options in a light and bold style, to use the light version type all lowercase letters, then to make something bold, used it's uppercase (or shift+) characters. For a breakdown of graphic/letter correlation, see the breakdown PDF. All of Catalina was drawn by the same hand, using the same ink and technique. While they contrast in their type styles, they work together perfectly to create one cohesive font family.

THE NORWEGIAN RUNES The oldest runes discovered in Norway date from 400 AD. They were based upon the 24 - rune Elder Futhark of Germanic origin. Two of the runes in the Elder Futhark, Pertra and Eoh, have never been found in any Norwegian rune text. From 550 AD to 700 AD there was a transition period between the older 24-rune Futhark and the newer 16-rune Futharks. By the end of this period, the 24-rune Futhark went completely out of use and the 16-rune Futharks had prevailed. Then, about 900 AD, the Shorttwiggs-runes were introduced from Sweden. Shortly thereafter, from 1000 AD, Futharks with more than 16 runes became more prevalent, as these were more consistent with the Latin alphabet. These types of runes were used in Norway up to 1800 AD.

In the late 60’s, one of the best art publications in the country was Motive magazine, published (amazingly) by the United Methodist Church. Filled to the brim with poetry, essays, line drawing and woodcuts, it also featured some cutting-edge typography. Boxy/Code is based upon my memories of woodcut typography from that great magazine. Since Boxy/Code ’s lowercase consists of the uppercase’s negative spaces, it’s easy to combine the two with Layer Styles in Photoshop in order to achieve the effect I used in one poster above. It also works great if you use a well-known text as a background. This new version is totally redrawn and features all the Latin-accented letters. Uppercase consists of black capitals in boxes; lowercase features the negative spaces of those boxed capitals. Uppercase and lowercase line up exactly for 2-color effects.

If you have a dream to create an awesome designs or projects? Whatever your project it is-then we've got what you want. Really Gold, the gold combination between script and uppercase display font. The display font is fun, playful, readable and has a youthful touch that make it up to date while the script shows the simple but yet elegant style. As extras you will get 15 illustrations to maximize your design. Features: Ligatures Stylistic Sets Swashes Multilingual Supports Uppercase and lowercase PUA Encoded Numerals and Punctuation It is best to be apply on your branding, logos, social media quotes, stickers, posters, wall art, merchandise, social media, and many more. Get more inspiration about how to use it by seeing the font preview. Thank you for purchasing our fonts. If you have any further questions, don't hesitate to contact us. Happy Designing.

Futura is THE prototype of a geometric or constructed linear sans serif and the font most commonly font of its kind used to date. Futura, very much influenced by the Bauhaus movement in Germany, was designed in 1927 by Paul Renner. Although being around for almost 90 years, Futura seems eternally young and fresh which also explains its continuous popularity with designers and typographers. Futura simply means efficiency and functionality documented by both its many usages as corporate type (e.g. Volkswagen, formerly IKEA, Vuitton, Shell, formerly HP, SMA and many more) as well as in various famous film projects (e.g. Kubrick, Anderson etc.). Futura’s iconic status was probably established when it walked on the moon with the Apollo 11 crew in 1969. It was used for the lettering of the plaque that was left up there.