Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.

‘Thwaites’ typeface is fully dedicated to one of my best Canadian friends who I do cherish and value highly. This great and industrious Canadian friend is ‘James Douglas Thwaites’ who lives along with his good-natured family in British Columbia, Canada. For me, James is like a source of inspiration and I do consider him as an ideal in my life. Our strong friendship has started since 1999 and I hope that it will endure just to the last moment of my life. Sometimes I see him as the writer and poet that I learn a lot from, sometimes I see him as a devoted religious minister that I try to understand more about his teachings, and other times I see him as the educator that I strive to imitate verbatim in my life. When I want to talk more about this Canadian friend, I will not be able to give him his due in full. Thus, I will instead mention some excerpts of his biography that he wrote himself saying that: “James D. Thwaites is a self-accomplished man. Having worked in various fields including restaurant management and cleaning, he has achieved his goals of being a full-time teacher, past-time writer, and volunteer religious minister for the Christian Congregation of Jehovah's Witnesses. His personal and academic pursuits have led him to be published in various magazines, newspapers, self-published books, and websites, including his now defunct ‘poetryofthemonth.com’ website. He continues to learn and augment the craft of writing while working primarily in early literacy and delayed literacy learners, teaching reading and literature to a wide age range of students. He views his religious endeavors as an extension of his academic ones. He teaches others both as a public speaker and in one-on-one situations, teaching about the benefits of submission to God and to His teachings. His future goals include expanding his ministry and continuing his writing.” The name ‘Thwaites’ itself comes from Great Britain and originated from the last Viking raids upon England, being an Anglicized version of a Scandinavian term meaning—depending on the source material—either "a place that is difficult to approach" or "a small thicket of trees." Another recitation mentions that ‘Thwaites’ can be described also as an English surname but one of pre 7th century Norse-Viking origins. It may be either topographical or locational, and is derived from the word "thveit", meaning a clearing or farm. As a locational surname it originates from any one of the various places called "Thwaite", found in several parts of Northern England and East Anglia to the south. The various modern spelling forms include Thwaite, Thwaites, Thwaytes, Thoytes, Twaite, Twatt, Twaites, Tweats and Twite. The name, although often appearing unique to outsiders, can often be found within other famous names like Braithwaite, Goldthwaites, or Misslethwaites. With various spellings, some families not including the ‘e’ or the ‘s’ at the end, Thwaites and its derivations—although not exceedingly common—is a name found worldwide. ‘Thwaites’ typeface is simply a sans-serif streamlined, stylish, and versatile font. It is designed using a combination of thick and thin strokes for its +585 characters. Its character set supports nearly most of the Central, Eastern, and Western European languages using Latin scripts including the Irish language. The typeface is appropriate for any type of typographic and graphic designs in web, print, and other media. It is also absolutely preferable to be used in the wide fields related to publication, press, services, and production industries. It can create a very impressive impact when used in headlines, posters, titles, products’ surfaces, logos, medical packages, product and corporate branding, and also signage. It has also both of lining and old-style numerals which makes it more suitable for any printing or designing purposes. ‘Thwaites’ typeface is really the cannot-miss choice for anyone who wants to possess unique artistic and modern designs produced using this streamlined typeface.

Hinge is a modern font with a tradition feel on it. Inspired by curves and round touches of classic feel.

LD Abe Lincoln font is based on actual documents containing President Lincoln's own handwriting. Enjoy this font rooted in history.

Sidewinder JNL is based on ultra-compressed serif wood type and is perfect for fitting long copy into limited space.

Anthemic is an timeless bolded script font that is incredibly versatile and will look great on any design or craft.

Chilespice was originally designed to head a newspaper article on chiles. Use it when you need something verdant and organic.

Timbro – Italian for ’rubber stamp’ – is an all-caps, decorative display typeface based on lettering from old Land Registry records.

Road Art derives from painted lettering found on roads in the UK. Each character has been created from original photography.

The Modern Twenty font is a display design with classic Modern characteristics, based on a 1982 design by Ed Benguiat.

Generica Condensed is based on mid-20th century geometric sans designs, but is less formal, with a touch of playfullness.

Based on the letterforms of Matheis' Contact, this font was completely redrawn, digitized and extended to include Central European glyphs.

Cross Stitch Noble is based on upper case characters 43 stitches tall and contains the characters A-Z and period.

Unfortunately, Crosshair was inspired by the youthful craze that's all the rage: on-campus shootings. Put the gun down, Junior.

The hand-lettered name on a couple of 1940s-era piano course books was the basis for Piano Solo JNL.

Hi! Introducing a calligraphic handmade script named "Kexman". It's a one line font with many OpenType features: ligatures, alternates, swashes.

An original design, based on a very early turn-of-the-century typeface from the defunct Keystone Type Foundry, Philadelphia.

Cerafino creates a sense of movement using open, angular strokes on lowercase characters. The capitals and numerals are less exaggerated.

Paper Stencil JNL is another addition to Jeff Levine's ever-growing collection of stencil fonts based on vintage source material.

Stratford Bold is a slab serif with sloping serifs on the ascending terminals of b, d, h, k and l.

Enjoy this great font and watch your digital scrapbook pages take on a unique look, something that's all your own.

This font was inspired by lettering found on the cover of an old Almanac style cookbook from the 19th century.

The Broadstreet font is one of the exciting display faces from designer Richard Yeend, who is based in Fourqueux, France.

Tanker Stencil JNL is a sans serif design based on a vintage hand-punched brass marking stencil for oil barrels.

The hand lettering which inspired Matchbook JNL was used on an old matchbook from the Carrousel Restaurant in Miami Beach.

A revival of one of the popular wooden type fonts of the 19th century, a very useful design for display.

A revival of one of the popular wooden type fonts of the 19th century. Suitable for posters and display applications.

Caramel Pro combines the entire Caramel Family into one OpenType font. Use alternates and style sets to customize your work.

Warka typeface is based on sans serif. This display family includes 5 font styles. Combinations may give you impressive effects.

A revival of one of the popular wooden type fonts of the 19th century; a very useful design for display.

Designed by Les Usherwood. Digitally engineered by Steve Jackaman. Originally in one weight, Steve designed and produced three additional weights.

Cross Stitch Splendid is based on upper case characters 23 stitches tall and contains the upper case characters A-Z.

This font was originally called Mozaik. The lowercase postion has a few alternate characters in place of the basic ones.

Dorsal is a display typeface that is based on a rare bit of lettering from a 1910 German lettering book.

If you were a superhero, wouldn't you want your unitard to sport Set Theory, big and bold, on the front?

Here's yet another stencil font based on a vintage source, and part of Jeff Levine's extensive library of stencil typefaces.