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  1. Sailor Vito by IKIIKOWRK, $17.00
    Introducing Sailor Vito - Traditional Serif Type, created by ikiiko. Sailor Vito is a traditional serif typeface with a with a touch of victorian and old english style. This font shape is simple form but has a strong serif hook character. This typeface is perfect for an brand logo, magazine design, travel design layout, flyer design, poster design, inspirational quotes, photography layout, or simply as a stylish text overlay to any background image. What's included? Uppercase & Lowercase Number & Punctuation Alternates & Swashes Multilingual Support Get also a good offer & FREEBIE at our site : www.ikiiko.com Enjoy our font and if you have any questions, you can contact us by email : ikiikowrk@gmail.com
  2. Machismo by Fontasmic, $16.99
    Machismo is a seductively suave display font with a plump and plush persona. Bubbling with personality, this friendly font has a weighted look that gives a bold and striking feel to it. Ideal for various uses from small bursts of copy in children's books to poster work, logos, and titling. The "titling" variation swaps shortcaps into the lowercase positions, giving the font even more of a macho persona. It's smooth, it's bold, it's friendly, it's the ultimate pickup artist font, luring in onlookers to get a closer look at what you have to say. Say what you've been wanting to say with Machismo Titling.
  3. Quimera by PampaType, $19.00
    A happy, and delicate family, available in 5 weights. Being very legible in small sizes, it pays tribute to French designer Roger Excoffon, particularly to his Antique Olive type. Antique Olive combines two features which inspired the design of Quimera: a large x-height with open counters which ensures legibility at tiny body sizes; and letterforms with a horizontal stress which contradicts the logics of calligraphic tradition (thick verticals, thin horizontals). Quimera has a typical sanserif stroke modulation, but letters have a very thin, capricious serif, which helps to keep the texline's continuity. This 'genetic' contradiction is the reason for its name: Khimera, as it would be a 'sanserif avec'!
  4. Eccles by Greater Albion Typefounders, $14.50
    Eccles is another of our 'Early Victorian' typefaces, a series we started with the Wolverhampton family a little while ago. It might be described as 'extreme-Tuscan' in style but has a delicacy that many other Tuscan faces seem to lack. It's ideal for giving design projects a clear period feel, particularly in design and advertising work. We also see it having considerable application in preparing invitations to a certain type of happy event. At the other extreme, some of our younger associates have described it as 'your latest Steampunk font'. So perhaps we'll just have to settle on it having a split personality...
  5. Akkordeon by Emtype Foundry, $69.00
    Akkordeon is a display font family roughly inspired by grotesques from the XIX and XX centuries. It is not conceived as a family of constant width but has a variable breadth from narrow to expanded, offering a wide gradation of weights. Akkordeon is designed to be used in short texts such as magazine titles, banners, cover books, charts, advertising, branding and any situation where a compact, solid and powerful font is required. The type family consist of 14 weights and support for Central and Eastern European languages. Learn more about the Akkordeon design process at the Emtype’s Blog Check out Akkordeon Slab which is a great pair for Akkordeon.
  6. Reins by Craft Supply Co, $20.00
    Introduction Introducing Reins – Serif Typeface, a masterpiece that exudes classic elegance with a modern twist. Initially, it captivates with its timeless appearance and style. Versatility at its Best Moreover, it’s incredibly versatile, adapting seamlessly to a multitude of projects. From logos to editorial designs, it enhances every artwork it graces. Furthermore, it brings out the richness in your content, making each word profoundly striking. Classic Appeal This typeface carries a classic appeal, gracefully bridging the past and the present. Coupled with a sense of nostalgia, it remains relevant and attractive for contemporary designs. Therefore, each character stands out, adding a touch of historical elegance.
  7. Smokum Pro by Stiggy & Sands, $29.00
    Our Smokum Pro is a western inspired slab-serif font with a little playful swagger to it. It's perfect for headlines and display uses that require a little loosened up country flair, but because of the contrast of thicks and thins, it will perform best as a WebFont at medium to large point sizes. The SmallCaps and extensive figure sets offer a little more serious tone and a wider range of design use. Opentype features include: - SmallCaps. - Full set of Inferiors and Superiors for limitless fractions. - Tabular, Proportional, and Oldstyle figure sets (along with SmallCaps versions of the figures). - Stylistic Alternates for Caps to SmallCaps conversion.
  8. Clever by 1871 Project, $9.00
    Introducing Clever, our first serif family! Featuring 5 weights making it super versatile for almost any project! I started creating this at the beginning of quarantine and just recently finished up! Clever is inspired by timeless packaging from a forgotten era. It has a beautiful range of stylistic alternates with unique characters making it a powerhouse for logos, headlines, posters, shirts, you name it! More ligatures/alternates on the way in the coming weeks/months! What do you get? Clever in 5 weights 109 Alternates + 27 Ligatures
  9. Hildegard by Linotype, $29.99
    Hildegard is a sans serif text face that works well in both larger and smaller point sizes. On close inspection, one will discover a world of subtle angle variation within the letters' structure that is loosely inspired the stroke movements one uses in calligraphy. These built-up strokes create visible ink traps at many joints, which in smaller sizes play a functional as well as an aesthetic role. The Hildegard typefaces received one of several awards in the 2003 International Type Design Contest, sponsored by Linotype GmbH.
  10. Kreis by Kateryna Korolevtseva, $19.00
    KREIS is a modular typeface created by Ukrainian designer Kateryna Korolevtseva. KREIS has a modern sharp character inspired by the shape of an old-school CD disk. It consists of three simple modules with the roots in square and circle shapes. Letterforms create a geometric typographic pattern, but at the same time, it remains readable. KREIS works best in headings, logos, and strong messages. If you want to look strong — use KREIS. If you want to protest — use KREIS. If you want to be heard — use KREIS.
  11. Purefell Script by Letterhend, $14.00
    Purefell Script is a natural handwritten made script which is suitable for anyone who needs a typeface for headlines, logotype, apparel, invitations, branding, packaging, advertising and more. This typeface is comes with uppercase, lowercase, punctuation, symbols, numerals, stylistic set alternate, ligatures, as well as multi-lingual support and PUA encoding. We hope you enjoy the font, please feel free to comment if you have any thoughts or feedback. Or simply send me a PM or email me at letterhend@gmail.com Thanks for purchasing and have fun!
  12. Amorinda OT by Sudtipos, $59.00
    Amorinda is a connected script that manages to be wild and disciplined at the same time. It can scream wildly within a design or smoothly blend in to make it more human. With its versatile character and a complete set of alternates, Amorinda is the perfect display face for everything from product branding to signage. This 2007 version of Amorinda is now available in OpenType format to expand possibilities of use with lots of alternates when used with OpenType-aware applications such as Adobe Creative Suite.
  13. Energia by profonts, $41.99
    Energia Pro is yet another new, charming and whimsical profonts script typeface designed by Ralph M. Unger. Its design is based on Arno Drescher’s Energos from 1932, but Unger completely redesigned the typeface, extended and completed the character set and digitally remastered the font. Energia Pro is a joining handwritten-like script well suited for comics, book titles, and the like. Standard at profonts, Energia Pro contains a large set of manually created ligatures and glyph variants to make it a perfect OpenType Pro connecting script.
  14. Cow Palace JNL by Jeff Levine, $29.00
    During the 1960s Hippie movement, a large amount of the rock and roll poster art was strongly influenced by the Art Nouveau period of the early 1900s. A poster for an appearance by The Doors at San Francisco’s Cow Palace Exposition Center (presented by Fillmore East and West owner Bill Graham) featured some wonderfully eclectic Nouveau-styled serif hand lettering. Now recreated as a digital type face called Cow Palace JNL (and named for the performance venue), the font is available in both regular and oblique versions.
  15. Rotis Serif by Monotype, $40.99
    Rotis is a large typeface family consisting of, Serif, Semi Serif, Semi Serif and Sans Serif font styles. Agfa Rotis was created for Agfa Compugraphic. The font styles are matched for weight and height to give consistency when mixed. Certain round characters have a distinctive calligraphic treatment which is apparent in all styles. A versatile family which can be used for text as well as display setting. Designed by Otl Aicher at Druckhaus Maack, Agfa Rotis is very readable and good for use in any contemporary texts.
  16. Speeday by deFharo, $24.00
    Speeday is a Display and Sans Serif typeface family, slanted at 23 ° with a rounded finish, with 3 styles, Regular, Bold and Small Caps that include 9 sets of numbers, 3 sets of uppercase and alternate letters, as well as advanced Open functions Type. Thick typography with a contemporary appearance that brings great dynamism to the texts written with it, its use in graphic, editorial and advertising design guarantees originality, difference and maximum readability, the kerning has been carefully configured in all versions. See specimen in PDF
  17. Rotis Serif Paneuropean by Monotype, $92.99
    Rotis is a large typeface family consisting of, Serif, Semi Serif, Semi Serif and Sans Serif font styles. Agfa Rotis was created for Agfa Compugraphic. The font styles are matched for weight and height to give consistency when mixed. Certain round characters have a distinctive calligraphic treatment which is apparent in all styles. A versatile family which can be used for text as well as display setting. Designed by Otl Aicher at Druckhaus Maack, Agfa Rotis is very readable and good for use in any contemporary texts.
  18. Submariner by Type Fleet, $-
    Submariner waterproof sans serif technology Submariner is a waterproof type family that displays the right amount of power and character on every depth level. Thanks to its strong and humanistic construction, it can endure great information pressure. It is a marvelous typographic experience. The letter construction is more open and endings are slightly wider. It is suitable for longer texts, information graphics, annual reports and signalization. The typeface’s x-height is exactly 70% of its capitals. The italics are designed at a 9° angle.
  19. Rasane by Locomotype, $20.00
    Rasane font has a distinct personality where the curved geometric shapes give a friendly face to various uses. At the same time, the pointed end of the stem gives a dynamic feel. This font comes with over 400 characters, making it possible to use fonts in many different languages. The family consists of 14 fonts of 7 weights plus matching italics. Rasane font works well on display and small sizes. Rasane is the perfect choice for headlines, packaging, posters, logotypes, signs, websites, brands and more!
  20. Klamp 105 Mono by Talbot Type, $19.50
    Talbot Type Klamp 105 Mono is a monospaced variation of Talbot Type Klamp 105. The clean and pure geometry of Klamp 105 makes it highly suitable for adaptation to this monospaced variant. It has an even look and retains its legibility at very small sizes. Klamp 105 Mono is available in a family of four weights and features an extended character set to include accents for Central European languages. Klamp 205 Mono, with some character variations, is also available as a monospaced variant of Klamp 205.
  21. Kooltura by IKIIKOWRK, $17.00
    Introducing Kooltura Psychadelic Type, created by ikiiko. Is a trippy typeface with unique stylistic in 70s era. This typeface is perfect for an poster, cover album, cult product, hipster stuff, fashion, quotes, or simply as a stylish text overlay to any background image. What's included? Lowercase & Uppercase Number & Punctuation Multilingual Support Format File : TTF & OTF Works on PC & Mac Get also a good offer & FREEBIE at our site : www.ikiiko.com Enjoy our font and if you have any questions, you can contact us by email : ikiikowrk@gmail.com
  22. Klamp 205 Mono by Talbot Type, $19.50
    Talbot Type Klamp 205 Mono is a monospaced variation of Talbot Type Klamp 205. The clean and pure geometry of Klamp 205 makes it highly suitable for adaptation to this monospaced variant. It has an even look and retains its legibility at very small sizes. Klamp 205 Mono is available in a family of four weights and features an extended character set to include accents for Central European languages. Klamp 105 Mono, with some character variations, is also available as a monospaced variant of Klamp 105.
  23. Transat Text by Typetanic Fonts, $29.00
    Transat Text is a geometric sans serif typeface, and is the more rational sibling to the unabashedly Art Deco "Transat". Transat Text has a slightly taller x-height than its counterpart, making it easier to read at small sizes, but also performs admirably in larger display settings. Transat Text includes many OpenType features, such as ligatures, small capitals, case sensitive forms, stylistic alternates, arbitrary fractions, and a full complement of proportional, tabular, and oldstyle figures. The Transat Text family includes 5 weights plus optically-corrected obliques.
  24. Reflex by Sudtipos, $29.00
    Reflex update: Now in 18 styles and variable version. Reflex was designed as an alternative to many overused types found on the packaging of pop culture products. Taking its inspiration from Bauhaus design roots, even in its heavy weights it maintains a soft aesthetic that can transparently convey a message of newness and understanding, as well as clarity and evenness. The Reflex set comes with a wide range of linguistic support, at no extra charge, including characters for Central European, Cyrillic, Greek, Turkish and Baltic regions.
  25. Submariner R24 by Type Fleet, $-
    Submariner R24 diving sans serif experience Submariner R24 is a modification of the Submariner type family. It still holds pleasant humanistic construction, but now the letters are easier. Rounded corners enhance the typeface’s sophistication and broaden its usability. It is a remarkable typographic discovery. The letter construction is more open and the corners are rounded. It is suitable for longer texts, information graphics, signalization, headers and decoration. The typeface’s x-height is exactly 70% of its capitals. The italics are designed at a 9° angle.
  26. 1815 Waterloo by GLC, $38.00
    This script font was inspired by a few manuscripts and letters written by French representatives or ministers after the defeat of Napoleon at Waterloo. It is an attempt to offer a typical handwritten script from this period. This font can be used variously as website titles, in the design of posters, fliers and greeting cards, as well as for menus, certificates and letters as a very decorative, elegant and unusual font. This font supports large sizes as well as small ones, remaining clear and easy to read.
  27. Rufina Stencil by TipoType, $14.00
    Simplicity, delicacy and elegance are the words that best characterize Rufina. Based on an idea that was conceived long before its “birth”, Rufina was created from dark-text on light-background combinations. Refined and at the same time distant, Rufina seduces the viewer in a subtle and elegant manner. Blending of contrasty, Bodoni-influenced forms with the emotive touch of the calligraphers pen. This family consists of two weights, their italic counterparts, plus a set of alternate cuts — each containing a selection of illustrative ornaments.
  28. Butan by Butan, $30.00
    Butan was originally designed as a typographic project for the Specialization in Typography Design at the University of Buenos Aires, during the years 2013 and 2014. The project was conceived as a “wayfinding” font, that would be functional for bilingual signage systems. The main guideline for its design was to create a font that could be readable from great distances and it could be potentially used in signage systems. Therefore the neutral aesthetics and clean shapes were very relevant in order to create this particular font.
  29. Bing by Pelavin Fonts, $20.00
    The sinuous, organic forms of Bing first came into being on a poster for a Smithsonian Institution exhibit on Siegfried Bing, a German art dealer in Paris who figured prominently in the development of Art Nouveau towards the end of the nineteenth century. Inspired by the natural forms of Antonio Gaudi, and the Paris Metro stations of Hector Guimard, Bing can be used effectively in the modernist style of Art Nouveau and is equally at home in the 1960s psychedelic rejuvenation of that genre.
  30. Promotional Copy JNL by Jeff Levine, $29.00
    The typeface which inspired Promotional Copy JNL can be found on hundreds of 45 rpm records from the 50s through the 80s, as well as in headlines from articles found in one of the music industry’s leading publications throughout their older issues – it was a favorite and a workhorse. Now’s your chance to create a facsimile of the record label you always wanted to have with your garage band… or at the very least, utilize this font for some clean and crisp text or headline projects.
  31. Revolancer Pro by Popskraft, $18.00
    The Revolancer Pro font was designed in addition to the unique Revolancer font, so this font looks more familiar. But this is only at first glance. This typeface combines the simplicity of classic grotesque typefaces with the freedom and independence of a Revolancer typeface. This font will give you freedom. The freedom to be unique, not like everyone else. Each character in Revolancer font knows its place, and it is impossible to achieve such a smooth and organic flow of words using a regular font.
  32. DF Riga by Dutchfonts, $33.00
    DF Riga is a minimal bitmap typeface which works very well in small sizes both on your screen and on paper. But... if you want to express its deep beauty, use it in display sizes and the smell of ink is there. These typefaces (DF-A BIT, DF-Riga and DF-Dudok) owe their existence to the excellent letterpress printing of Hanneke Briër at the Grafisch Centrum Groningen. Beyond ‘the perfect’ there is a lot to get, it is made, you can see that.
  33. Tiresias by Bitstream, $29.99
    Tiresias was designed for subtitling by Dr. John Gill from the Royal National Institute for the Blind (RNIB), in the United Kingdom. The Tiresias font is designed to have characters that are easy to distinguish from each other, especially important for the visually impaired. The following key factors were considered during the design process: character shapes, relative weight of character stokes, intercharacter spacing, and aspect ratios that affect the maximum size at which the type could be used. The benefits of the Tiresias font are greatest on lower resolution displays, such as televisions, train and airline information terminals, and low resolution displays on wireless communication and handheld devices. InfoFont is for printed instructions on public terminals where legibility is the primary consideration; these instructions are often read at a distance of 30 to 70 cm. Infofont is not designed for large quantities of text. The Tiresias LPfont is a large print typeface specifically designed for people with low vision. Large print publications should be designed to specifically help with reading problems, and should not just be an enlarged version of the ordinary print. The Tiresias LPfont family, made up of roman, italic, and bold weights, was designed to address and solve these issues. The RNIB developed PCfont for people with low vision to use on computer screens. It is designed for use at larger sizes only. PCfont includes delta hinting technology in the font to ensure pixel-perfect display at key sizes. Signfont is for fixed (not internally illuminated) signage. The recommended usage is white or yellow characters on a matt dark background. Note that the “Z” versions have slashed zeroes, and are identical in all other respects. These faces were developed together with Dr. John Gill of the National Institute of the Blind, Dr. Janet Silver; optometrist of Moorfields Eye Hospital, Chris Sharville of Laker Sharville Design Associates, and Peter O'Donnell; type consultant. Tiresias himself is a figure from Greek mythology, a blind prophet from Thebes.
  34. Shiny Ink Display by Lloyd David Designs, $14.99
    Hi there, thanks for looking at my first typeface. It began as one of my original sketches back in 2019 as a freelance graphic designer trying to create unique letterforms that I could use for posters or websites with other possible use cases in mind for commercial use. The sketches were then passed on to and worked on with Vladimir Tsagolov who has more experience in creating professional typefaces, the experience for me was invaluable, and I have many more typefaces I'm now working on. Shiny Ink Display is a collection of hand drawn fonts based on the flow of reflective viscous ink with 7 styles, some styles can be interchangeable and used on top of each other. For example, Shiny Ink Display Plain, can be used with Shiny Ink Display Plain Lined to create shadows underneath it, at angles not available with the Shadow styles you'll see in the font collection. Shiny Ink Display has various use cases, maybe even infinite, but more specifically for posters or websites with large text, though it bodes quite well at smaller sizes, and is visually appealing to its viewers as long as it's at a legible font size. When it comes to font pairing, Shiny Ink Display works especially well with Monospace and sans-serif fonts. You can check the poster examples on this page to help you imagine what you could do with the font styles. I also had in mind manufactured products, but I could leave that to you to create your ideas with the available font styles. In regards to languages or typing on a keyboard, most of the English/European latin or cyrillic language keys are supported, so you'll have lots of glyph characters to play with for a number of ideas you may have. All the best with your projects using my fonts, if there are any issues, don't hesitate to contact me for support: lloyddaviddesigns.co.uk - Lloyd David
  35. Euroscript by profonts, $41.99
    Euroscript Pro is the handwriting of Ralph M. Unger, a very talented and hard-working German type designer. Unger has redesigned a large number of beautiful ancient typefaces during the last few years. Peter Rosenfeld of profonts persuaded him to try and produce his own very beautiful handwriting. Kind of hesitant at the beginning of the design process, Unger's joy and excitement about the project was continuously growing during the design process. He designed not only the standard character complement West, but added all of the Eastern European Latin glyphs and, on top of that, even the complete Cyrillic characters. Born and grown up in Th�ringen, former East Germany, Unger has a fair knowledge of Polish and also Russian (Cyrillic). Euroscript Pro is a very beautiful, casual, informal and modern handwriting of a contemporary type designer. Even though a digitized handwriting, it keeps a very natural and pleasant look, at the same time being generous and well-readable. The individual characters combine quite easily and perfectly with no need for extra variants.Euroscript Pro is well-suited for plenty of applications, e.g. personal correspondence, invitations, greeting cards, headlines etc.Euroscript Pro is supplied in the complete Latin character set (West + East) plus Cyrillic.
  36. Ionic No 5 by Monotype, $51.99
    Ionic No5 is a refresh of a classic Linotype Clarendon-style serif, another restored classic from the Monotype library, much like the recent updates to Walbaum and Helvetica Now. The original typeface was designed to be printed and read at small sizes, popular with newspapers in the 20th Century at its birth. The restoration and refinement of this typeface has bestowed a greater sense of clarity and directness, smartly stylish, and an utterly captivating appeal. Because these styles were so popular for books and newspapers for so long we associate them with being editorial or bookish, not dull, but thoughtful. Designers today can use that association to their advantage as a visual shortcut to convey similar meaning and tone. More attention was given on modernising the typeface with precious use and the introduction of sharp edges & finishes. The thinnest weights can give a dancing typewriter aesthetic, being low stroke contrast. The heavy weights have an unquestionable presence on the page. Overall, the typeface has a richness and almost illustrative quality about it. The true depth of Ionic No.5 could enable each weight to be a poster by itself. Ionic N°5™ font field guide including best practices, font pairings and alternatives.
  37. Mon Nicolette by Sudtipos, $49.00
    This is a digital revival by Cristóbal Henestrosa based on an experimental typeface named Charter, designed – yet never fully accomplished – by the prominent William Addison Dwiggins. It is an upright italic, unconnected script typeface, whose main features are a pronounced contrast, condensed forms and exaggerated ascenders. While Dwiggins worked on this project from 1937 to 1955, he only completed the lowercase and a few other characters. However, it was used to set a specimen in 1942 and a short novel in 1946. The sources that Cristóbal used for Mon Nicolette were the original sketches by WAD as well as printing trails kept at the Boston Public Library, and a copy of the 1946 edition of The Song-Story of Aucassin and Nicolette. This gorgeous typeface can be used successfully in headlines, subheads and short passages of text from 12 points onwards, in applications such as fashion magazines, soft news, advertising, poetry, albums, and book covers. This project started ten years ago, while Cristóbal was studying the Type@Cooper Extended Program at New York City. A previous version was selected to be part of the Biennial Tipos Latinos 2018, and now Mon Nicolette is finally ready for commercial distribution with Sudtipos… and we are very proud of it! Festina lente.
  38. Frutiger Capitalis by Linotype, $29.00
    Frutiger Capitalis Regular and Outline belong to the group of typefaces for the Linotype’s Type Before Gutenberg project. However, they are not based on direct historical sources. At first glance, they may seem related to the roman type Capitalis Monumentalis, but upon closer examination, the fonts reveal a vitality unknown to the characters the Romans etched in stone. Frutiger confesses that creating Capitalis was “a liberation”. After working on so many sophisticated and meticulously designed typefaces, Frutiger Capitalis was a breath of fresh air. Stylistically, Frutiger Capitalis Outline forms a bridge to Frutiger Capitalis Signs, a whole universe of its own. Frutiger Capitalis Signs is a personal cosmos of symbols, many are immediately “legible”, others leave room for interpretation. Some of the symbols are the product of Frutiger’s imagination, such as his “Life Signs” — soft, hand drawn figures whose lines have no apparent beginning or end, creating both interior and exterior spaces, new forms emerging at each glance. These contoured drawings have accompanied Frutiger throughout his professional life, a fantasy garden which has provided an important balance to his many years of disciplined typeface design. Yet he does not consider himself an artist. Frutiger says he simply “wants to tell stories, to draw thin lines, create contours of signs; that is my style”.
  39. Litza by Marianna Orsho, $35.00
    Litza is a layered, condensed, all-caps cross stitch display type family. It is made up of 10 layers that show different stages of stitching and can be stacked, moved around, and coloured separately in order to create interesting effects. The ten layers come in 3 weights; Light, Medium, and Bold. The 3 weights can also be mixed with one another to create a vast range of combinations when stacking the layers. Litza has multilingual support and includes glyphs for a wide range of Latin and Cyrillic languages. The family also contains a set of ornamental borders and over 80 decorative symbols in the shape of various animals and objects. Combining the various Litza layers allows you to create eye-popping, intricate, experimental typographic compositions that are rich in detail - with ease. The condensed, geometrics sans-serif letterforms and playful nature of the Litza layering system give a contemporary feel - while at the same time retaining a nostalgic and tactile quality due to its reference to traditional needlework techniques and patterns. Ideal for use at larger point sizes where the unique, stylish effects can be best expressed - Litza will add a touch of intrigue and work best in headings and emphasised text for poster design, editorial design, packaging design, and motion design.
  40. Ideal Gothic by Storm Type Foundry, $44.00
    At the turn of the 20th century monolinear alphabets were often despised for their dullness. Typographers, therefore, took great pains to breathe some kind of individuality into the monotonous sans-serif scheme. They started with subtle differentiation in the thickness of vertical and horizontal strokes and finished by improving details. By this they arrived at a more decorative appearance of the type face which thus became more regardful of the eye of the bourgeoisie. Ideal Gothic is no exception. It is characterized by a correct stiffness which will improve the morals of every idea printed by this type face. The awkward curves of the italics are a little suggestive of openwork iron products or the bent iron of the decorative little railings in a Prague park. The so-called "hidden" and, furthermore, curved serifs complete the inconspicuous "charm" of this type face. All its above-mentioned features, however, suddenly turn into advantages when we need to design a magazine, a brochure or an annual report, in short whenever illustrations dominate. It is not by accident that the basic design of "Ideal Gothic" has such a light tonal value - it competes neither with fine pencil sketches, nor with sentimental landscapes. It is very suitable for business cards and corporate identity graphics.
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