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  1. Bastery by Multype Studio, $13.00
    Bastery is a handwritten script font that contain uppercase, lowercase, symbol, number, ligature, and also support multi language. Bastery is perfect for photography, watermark, social media posts, advertisements, logos & branding, invitation, product designs, label, stationery, wedding designs, product packaging, special events or anything that need handwriting taste.
  2. Halloween Day by Goodigital13, $20.00
    These font can be used in web design and apps as well as in booklet, posters, or any other printed matter. Halloween, is a display spooky feel font. It’s suitable for dark and Halloween theme. Such as a Poster, Logotype, Social Media Promotion, Merchandise or Crafter.
  3. Dearlove by Fikryal, $16.00
    Dearlove is a beautiful calligraphy font perfect for crafting, branding, invitation, stationery, wedding designs, social media posts, advertisements, product packaging, product designs, label, photography, watermark, special events or anything. Dearlove comes with full set of uppercase and lowercase letters, swash alternates, ligatures,multilingual symbols, numerals and punctuation.
  4. Calligramy by IbeyDesign, $16.00
    Calligramy Calligraphy Script Font is a unique stylish calligraphy font. It’s perfect for adding a personal charm to your photography, watermarks, social media posts, advertisements, logos & branding, invitations, product designs, labels, stationery, wedding designs, product packaging, special events, or anything that need calligraphy or handwriting taste.
  5. Yellow Spring by Sakha Design, $10.00
    Yellow Spring is a fresh and vibrant handwritten font that radiates a cheerful and youthful energy. Its organic and imperfect shapes create a natural and authentic look, making it perfect for logos, social media graphics, and packaging designs that aim to convey a fun and friendly vibe.
  6. Toykids by Sakha Design, $10.00
    Toykids is a playful and stylish font with a youthful spirit. Is suitable for both professional-looking projects such as branding designs, labels, websites, and business cards as well as casual designs like packaging, posters, flyers, quotes, social media posts, invitations, and special occasions cards, etc
  7. EF Casanova Script Pro by Elsner+Flake, $85.00
    The handwritten cursive by the famous Italian Casanova has inspired Petra Beiße to design a new script, the “Casanova Script Pro”, with a complement of over 1400 characters and symbols. “Petras Script”, the first digital script font created by the calligrapher Petra Beiße, has, for many years, met with worldwide success. Petra Beiße has resided for a long time in Wiesbaden, Germany, where she is working as a renowned calligrapher. It is rare that any of her scripts are transferred into digital format and sold worldwide as fonts. Because “Petras Script” became such a huge success, she decided to release this new design for digitization. Under the guidance of Günther Flake, Jessica Franke enlarged this font to contain over 1400 characters. Further information about Petra Beiße and her present workshops can be found under www.handlettering.de.
  8. F2F OCRAlexczyk by Linotype, $29.99
    The Face2Face (F2F) series was inspired by the sound of 1990s music, personal computers, and new font creation software. For years, Alexander Branczyk and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. The typeface F2F OCRAlexczyk is one of the Face2Face fonts in Linotype's Take Type Library. It is based on the popular computer font OCR A, which was developed by the American National Standards Institute in 1966 as a system of letters that both humans and machines could easily read. Alexander Branczyk made a more 1990s/techno version, which later became this font.
  9. Bimbo by Zetafonts, $39.00
    Bimbo is a monoline script font family created in 2018 by Francesco Canovaro for Zetafonts as an extension & redesign of the original Arsenale White typeface created with italian illustrator Jonathan Calugi. Bimbo expands the original design with six new weights and over 300 new characters to cover over 70 languages using the latin, greek and cyrillic alphabets, while keeping the handmade aesthetic that made successful the original font. Bimbo is essentially a display font, born for minimal lettering and logos, with a handwritten sensibility enhanced by the built-in letter swapping open type feature that makes sure double letters are always different one from another. Open counters and a monoline design allow for great readability at small sizes, making Bimbo the ideal font for creating fake handwritten notes and meta-textual jokes.
  10. Umba Sans by TypeThis!Studio, $29.00
    UMBA Sans is a contemporary typeface designed by Anita Jürgeleit. The wide shaped curves show a new aesthetic appeal in an unexpected pleasant way. Umba Sans fulfills your corporate design needs as well as your editorial demands and helps to push your design to the next level. Thirty styles from thin to bold and matching italics - as well as small caps and alternates - help you create a contemporary design. Umba Sans provides a wide range of variations. Your design may have many faces but it all matches together. Separate styles for alternate and small caps will show up in your font menu, making sure that you stay aware of the wide range of possibilities your new favourite typeface provides. If you like our fonts, you might want to sign up at: www.typethis.studio
  11. Ravenholm by NREY, $19.00
    Hello, Friends! Introducing Ravenholm -a new modern gothic font family. Font looks amazing as single words and as full text blocks. It has support for many languages as: Czech, Danish and Norwegian, Deutsch, English, Espanol, French, Italiano, Magyar, Nederlands, Portuguese, Finnish, Swedish, Turkish, Russian etc. Ravenholm font family cast: - Ravenholm Color (color OTF font) - Ravenholm Bold - Ravenholm Inline - Ravenholm Thin - Ravenhol Slant WARNING #1 Color fonts are pretty new technology - they currently show up in Photoshop CC 2017+, Illustrator CC 2018 and some Mac apps. Learn more about color font support on third-party apps here: https://www.colorfonts.wtf/ Enjoy it on your best projects! For any help regarding this font, please feel free to contact me through my profile page and I’ll be glad to offer support. Thanks for buying!
  12. Sentinel by Comicraft, $19.00
    Common use(s) of Comicraft's All-new, All-different SENTINEL font include FACTOR-X, X-MAN, GENERATION NEXT and X-CALIBRE. Possible Side Effects: This font should not be used if you are trapped in a world you never made or a world full of people that hate and fear you. Prolonged exposure to this font during an Age of Apocalypse may cause fatigue, muscle soreness, first degree burns and immobility. Contraindications in Homo Superior may manifest as an outbreak of large purple automatons. Interactions: Before using this font in either regular or bold doses, notify your doctor of any recent exposure to mechanoids, synthezoids or paranoid androids. Reprogrammed Sentinel has improved spacing and kerning, Western & Central European accents, alternate lettershapes, and a new Interlocking Mode with over 100 connecting letter combinations!
  13. Sweep Poster by Estudio Calderon, $30.00
    A new font by Calderon A typeface with a contemporary aesthetic, a mix of geometric and organic shapes that give each letter a special and unexpected design. The conceptual process was developed by making a re-interpretation of the Caslon styles making different explorations by using a calligraphic nib pen in order to find a new personality to each letter. The result is a modern, elegant and experimental serif typeface. Delicate in its Extra Light version and impressive in the Bolder style. The sweep design hides harmonic adjustments based on geometric strokes that generate a unique and attractive texture. For a better experience we recommend you to use it in headlines instead of body text. Includes: + 8 weights + 1 variable font + OTF features + Character set that supports Western, Central and Southeastern European languages. + Script: latin
  14. Bodoni Classic Ad by Wiescher Design, $55.00
    I became interested in designing Bodoni Classic because of a lazy graphic designer at Jacques Damase publishing house. He had to change a single letter on a bookcover about J. B. BODONI. The French call him Jean Baptiste instead of Giambattista! And that unknown graphic designer just took any old “J” from some newly cut Bodoni. All the new Bodoni cuts have square serifs, whereas the originals had rounded serifs and slightly concave feet. The single letter “J” with the squared off serif was for me like a road sign to start redesigning the entire Bodoni family. That’s exactly what I started in 1993 and a dozen years later I am finished. Okay, I am still adding new Bodoni Classics, but those are my personal additions. Yours very retro, Gert Wiescher
  15. Newsreel Caps JNL by Jeff Levine, $29.00
    Newsreel Caps JNL is a novelty caps-only outline letter with cast shadow set inside film frames. Although the design idea itself is not new, this version is based on lettering from a vintage piece of sheet music for a song featured in the movie "Fox Movietone Follies". The font is a wink and nod to Fox's long-running newsreel series called "Fox Movietone News". The upper case keys have black letters on a white frame, while the lower case keys have white letters on a black frame. A blank white frame is on the period key; a blank black frame is on the comma key. Use this font for individual initials, set the characters loose for effect or set them tight (as provided) for a continuous film strip.
  16. Alpha Bravo by Wiescher Design, $39.50
    AlphaBravo was born on a napkin. I was just doodling, playing around with letterforms when the ballpoint glided a little bit too far and suddenly I had my first letter with the dash sticking out on the left of the e’s horizontal line. I quickly checked on how many letters I could let a line stick out! Then I wrote a couple of words that way and letters joined in the most unusual places, creating new closed forms. I gave the font a try and quickly discovered, that I had stumbled onto an interesting new typeface. I didn't know how to call it, so I simply used the first two letters of the alphabet, Alpha and Bravo. Looking forward to Charlie and Delta, your very curious, Gert Wiescher.
  17. Bodoni Classic Initials by Wiescher Design, $55.00
    I became interested in designing Bodoni Classic because of a lazy graphic designer at Jacques Damase publishing house. He had to change a single letter on a bookcover about J. B. BODONI. The French call him Jean Baptiste instead of Giambattista! And that unknown graphic designer just took any old “J” from some newly cut Bodoni. All the new Bodoni cuts have square serifs, whereas the originals had rounded serifs and slightly concave feet. The single letter “J” with the squared off serif was for me like a road sign to start redesigning the entire Bodoni family. That’s exactly what I started in 1993 and a dozen years later I am finished. Okay, I am still adding new Bodoni Classics, but those are my personal additions. Yours very retro, Gert Wiescher
  18. Blueberry Spot by Kaer, $14.00
    I’m glad to present my new hand-drawn typeface Blueberry Spot. The clearances in some letters are filled as if somebody put a blueberry blot in them. Also, I created the second style of this font. If you don’t want blots use a clear style. This font is perfect for making your project look pleasantly scruffy, handmade. Use it for nice identity, funny craft package, blog posts, holidays poster, etc. What's included? Regular and Clean styles Uppercase and lowercase Multilingual support Numbers Symbols Punctuation I hope you enjoy this font. Follow my shop to receive updates of products and the very hottest news! If you have any question or issue, please contact me: kaer.pro@gmail.com Please request to add additional characters and glyphs if you need! Thank you!
  19. Campora by W Type Foundry, $25.00
    This year we attended the Bologna Children’s Book Fair in Italy. In our days off, we went to Piazza Maggiore to see what the city had to offer and luckily for us we saw an incredible store sign saying CAMPORA. We took some pictures of the typed font and later back in the studio we discovered that it was Dynamo. Immediately our minds were blown away by its beauty and thus we decided to design a new font inspired by its sharp and geometric design adding new weights and OpenType features. In the process we realized that both Dynamo and one of our favorite fonts Avant Garde, share a similar structure, so we made a type mashup between these beauties, including the sharpness of Dynamo and the revolutionary ligatures of Avant Garde.
  20. Millea Leonee by Aldedesign, $18.00
    The Millea Leonee is a fashionable and quirky new handwriting font with some sexy and stylish extras. It was created to look as close to a natural handwritten script as possible by including lots of ligatures, and a full set of lowercase alternates. Millea Leonee is a stylish script font that features a varying baseline, smooth line, modern, and with a depth love. For those of you who need a touch of love and modernity for your designs or branding, it can be used for various purposes such as headings, wedding, invitation, signature, logos, branding, t-shirt, letterhead, signage, labels, news, posters, badges, and more. We designed this font with OpenType features to give an artistic touch on it. Millea Leonee includes: -Stylish modern handwritten script -Special Ligatures -Multilingual Support
  21. F2F Frontpage Four by Linotype, $29.99
    The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Alexander Branczyk and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Branczyk and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F Frontpage Four is one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype GmbH. Branczyk designed 16 of these himself."
  22. Bodoni Classic Chancery by Wiescher Design, $55.00
    I became interested in designing Bodoni Classic because of a lazy graphic designer at Jacques Damase publishing house. He had to change a single letter on a bookcover about J. B. BODONI. The French call him Jean Baptiste instead of Giambattista! And that unknown graphic designer just took any old “J” from some newly cut Bodoni. All the new Bodoni cuts have square serifs, whereas the originals had rounded serifs and slightly concave feet. The single letter “J” with the squared off serif was for me like a road sign to start redesigning the entire Bodoni family. That’s exactly what I started in 1993 and a dozen years later I am finished. Okay, I am still adding new Bodoni Classics, but those are my personal additions. Yours very retro, Gert Wiescher
  23. Bodoni Classic Text by Wiescher Design, $55.00
    I became interested in designing Bodoni Classic because of a lazy graphic designer at Jacques Damase publishing house. He had to change a single letter on a bookcover about J. B. BODONI. The French call him Jean Baptiste instead of Giambattista! And that unknown graphic designer just took any old “J” from some newly cut Bodoni. All the new Bodoni cuts have square serifs, whereas the originals had rounded serifs and slightly concave feet. The single letter “J” with the squared off serif was for me like a road sign to start redesigning the entire Bodoni family. That’s exactly what I started in 1993 and a dozen years later I am finished. Okay, I am still adding new Bodoni Classics, but those are my personal additions. Yours very retro, Gert Wiescher
  24. TT Squares by TypeType, $29.00
    You are on the page of the old display version of the TT Squares typeface. In 2020, we released an entirely new, completely redesigned, and significantly expanded version of the typeface called TT Octosquares. In addition to 73 styles, TT Octosquares has 3-axis variable version, stylistic alternates, ligatures, old-style figures and many other useful OpenType features. Before you buy the old display version of the font, we suggest that you pay attention to the new superfamily TT Octosquares and study it in more detail. - Squares created for infographics and statistics. This font has both futuristic and techno attributes. Most popular typefaces formula: Thin, Light, Regular, Bold, Black and Italics. Squares are ideal for short inscriptions and long text blocks. Optimized for the websites, mobile applications, and printing materials.
  25. Delectables by ITC, $29.99
    A former lettering artist at Hallmark Cards, Rob Leuschke now has his own thriving design businesses, Alphabytes and the new TypeSETit. Growing up in St Charles, Missouri, where he still lives, Rob showed great artistic promise at an early age. He earned a BFA in graphic design at the University of Missouri at Columbia. After graduation, his stint at Hallmark Cards gave him the opportunity to learn from and work with some of the best lettering artists in the industry. Rob struck out on his own in 1987 and now boasts a long list of clients from all over the world. Rob has created over 250 custom typefaces, and his work has been exhibited in New York. Ambiance BT is Rob’s first typeface published by Bitstream, with more to follow.
  26. Buddy by Hackberry Font Foundry, $24.95
    Buddy is the new companion sans for Contenu, the book font family designed for my book on font design design. Originally, I called it Compagnon, but that seemed to pompous. Then I called it Aide, but that was too formal and dry. It's a loose, free, easy to read sans, so when my wife suggested Buddy, it clicked. This is the 4-font Buddy family of Regular, Italic, Bold, & Bold Italic. I made a new, more limited feature set for these fonts due to their designed usage, but there are still small caps, small cap figures, oldstyle figures, numerators, and denominators. The bold is closer to a black, and the italics are only slightly slanted obliques. If you need a strong black in caps, use the small caps of the bold.
  27. Elettra by Flanker, $23.00
    Elettra is a completely new type, primarily designed for display or titling. As you can see, Elettra adopting a transitional style between the nineteenth century printing typefaces and the new fonts at the beginning of the twentieth century: in particular serif are elongated, but the oblique or round shapes continuing softly on the horizontal line instead of staying vertical. Furthermore, two more glyphs were designed for each capital letter: a swashed form, which tends to embrace the following letter, and a backswashed version, that instead embraces the previous. The swash version is accessible from swash or from stylistc set 01 OTF features, while the backswashed version is accessible from stylistc set 02 OTF feature. Be aware that the stylistic set OTF features are not available on Photoshop or Illustrator.
  28. F2F Burnout Chaos by Linotype, $29.99
    The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Alexander Branczyk and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Branczyk and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F Burnout Chaos is one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype GmbH. Branczyk designed 16 of these himself."
  29. Sabon by Linotype, $45.99
    In the early 1960s, the German Master Printers’ Association requested that a new typeface be designed and produced in identical form on both Linotype and Monotype machines so that text and technical composition would match. Walter Cunz at Stempel responded by commissioning Jan Tschichold to design a new version of Claude Garamond’s serene and classical Roman. Its bold, and particularly its italic styles are limited by the requirements of Linotype casting machines, forcing the character widths of a given letter to match between styles, giving the italic its characteristic narrow f. The family’s name is taken from Jacques Sabon, who introduced Garamond’s Romans to Frankfurt. Sabon has long been a favorite of typographers for setting book text, due to its smooth texture, and in large part because Tschichold’s book typography remains world famous.
  30. Parca by Vasava Fonts, $30.00
    Parca is a straightforward new take on the classic tradition of Grotesk sans, setting a new standard in the category. The letterforms are crafted with a gentle and careful drawing process that features small details like subtle tappering on the stems and optical corrections avoiding excessive geometry artefacts. Parca is indicated for design projects and branding when you are in the need of a neutral yet warm feeling allowing the content to be the focus and letting the forms to support it. A careful kerning and spacing features have been develop for the font, allowing it to be used either for small text or huge headlines. Parca is presented in a robust family of five weights plus matching italics and it supports most of the latin-based European languages.
  31. F2F Haakonsen by Linotype, $29.99
    The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Stefan Hauser and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Hauser and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F Haakonsen is one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype GmbH. Hauser designed two of these himself."
  32. F2F El Dee Cons by Linotype, $29.99
    The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Thomas Nagel and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Nagel and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F EI Dee Cons one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype. Nagel designed nine of these himself."
  33. Bodoni Classic Hand by Wiescher Design, $55.00
    I became interested in designing Bodoni Classic because of a lazy graphic designer at Jacques Damase publishing house. He had to change a single letter on a bookcover about J. B. BODONI. The French call him Jean Baptiste instead of Giambattista! And that unknown graphic designer just took any old “J” from some newly cut Bodoni. All the new Bodoni cuts have square serifs, whereas the originals had rounded serifs and slightly concave feet. The single letter “J” with the squared off serif was for me like a road sign to start redesigning the entire Bodoni family. That’s exactly what I started in 1993 and a dozen years later I am finished. Okay, I am still adding new Bodoni Classics, but those are my personal additions. Yours very retro, Gert Wiescher
  34. EF Casanova Script by Elsner+Flake, $35.00
    The handwritten cursive by the famous Italian Casanova has inspired Petra Beiße to design a new script, the “Casanova Script Pro”, with a complement of over 1400 characters and symbols. “Casanova Script Regular” is the basic version of this font with a reduced West-Layout. “Petras Script”, the first digital script font created by the calligrapher Petra Beiße, has, for many years, met with worldwide success. Petra Beiße has resided for a long time in Wiesbaden, Germany, where she is working as a renowned calligrapher. It is rare that any of her scripts are transferred into digital format and sold worldwide as fonts. Because “Petras Script” became such a huge success, she decided to release this new design for digitization. Further information about Petra Beiße and her present workshops can be found under www.handlettering.de.
  35. Pastonchi by Monotype, $29.99
    Italian poet and author, Francesco Pastonchi was commissioned to produce a new edition of the Italian Classics but was unable to find types which satisfied his needs. He decided to embark on designing a new typeface, assisted by Professor Eduardo Cotti at the Royal School of Typography in Torino. Early printed works, manuscripts and inscriptions were carefully studied before drawings were presented to Monotype for matrix production. A process of careful refinement of the design was carried out in the Monotype Type Drawing Office before the typeface was ready for manufacture. Pastonchi is a Venetian style face with a fresh, almost exotic appearance, ideally suited to classical works such as poetry and short stories. The Pastonchi font family has beautiful character shapes that also make excellent display and advertising copy.
  36. Driver Gothic by Canada Type, $29.95
    Driver Gothic is based on the typeface used for Ontario license plates. Although unique among Canadian provincial license plates, this face is very similar to, if not outright identical with, the face used on car plates in 22 American states: Arizona, Connecticut, Florida, Illinois, Iowa, Kentucky, Louisiana, Maine, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, Ohio, Oklahoma, Vermont, Washington, and West Virginia. Driver Gothic is available in all popular font formats, and is comprised of a very extended character set (over 750 characters) covering a wide range of languages, including Central and Eastern European languages, Greek, Cyrillic, Esperanto, Turkish, Baltic and Celtic/Welsh. Driver Gothic Pro, the OpenType version, contains class-based kerning and push-button stylistic alternates for use with apps that support advanced typography. Buckle up!
  37. Montauk by profonts, $51.99
    Montauk Pro is named after a small village in Suffolk County, New York on the South Shore of Long Island. It is the easternmost area in Long Island, and thus the easternmost area in New York State. It is home to Montauk Point State Park, site of the Montauk Point Lighthouse. It is named after the Montauk Indians. Montauk Pro is a casual, jaunty and quite beautiful handwriting script. It comes with six styles as light, light italic, regular, regular italic, bold and bold italic, each style with about 1.000 characters covering the complete Latin glyph set for West and East including Baltic and Turkish, including a large selection of ligatures, character combinations and alternates to make this beautiful script design a perfect font for OTF-savvy applications like e.g. InDesign or Quark Xpress 7.
  38. VVDS Suffer by Vintage Voyage Design Supply, $10.00
    Do you hear that sound of Dick Dale's guitar? Here it is! Introducing you a new font family with retro surf rock vibes! Straight outta retro vinyl covers and surf gig posters to your font collection! We're all missed the sun, so grab this family and get some of the summer vibes. No matter what your next design project – a tiki t-shirt collection / summer rock festival or gigs / greeting cards / or a header for your new zine, - you'll get your goals with this family. A lot of alternates will give you a hand written's mood and absolutely unique typographic style. Up to 10 styles for some of them. Open Type Features as Stylistic Alternates, Small Caps and Fractions. Three styles: Clear, Roughen and Scratched. Three widths: Light, Regular and Bold.
  39. Razom Script by DizajnDesign, $39.00
    Razom Script is a typeface with deep roots in pointed brush calligraphy that takes advantage of current font technology to go beyond handwriting and reach new limits. A successful blend between printed and handwritten letterforms is visible when comparing upper and lowercase. The weight of the typeface evolve in a way that pushes the limits of a script typeface to suggest new uses. Normally, families are developed in weights, not proportions. Also, having several weights in a script family is rather rare. But in Razon Script, as the fonts gain weight, big differences show up in the font outlines: the thin weight looks soft and delicate but as we examine darker variables, they also seem to get broken. The counters of the letters rotate from vertical to horizontal during this process.
  40. Keep Calm by K-Type, $20.00
    Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight comes with a complimentary italic. Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows). The lowercase g follows the Gill/Johnston eyeglass model, but also included is an alternative, single-story g at the Alt G keystroke (Alt 0169 on a Windows keyboard), the normal location of the copyright symbol which has been relocated elsewhere in the fonts. An alternative lowercase t, without the curved wedge cutaway, is provided at the Alt T (dagger) keystroke (Alt 0134 on Windows). When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Recent research at the National Archive by Dr. Bex Lewis of Manchester Metropolitan University has revealed that the original poster was hand drawn by the illustrator and painter, Ernest Wallcousins. The Gill Sans influence is apparent, in the R particularly, the M’s perfectly pointed vertex is redolent of Johnston’s Underground, and the most anomalous character, the C, resembles the ‘basic lettering’ of engineers that provided the vernacular sources for the Gotham typeface. Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available capitals of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of new lowercase letters that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. Wallcousins’s lettering balanced intuitive human qualities and the pure pleasure of drawing elegant contemporary characters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.
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