Based on the Deberny & Peignot, circa 1925. Originally the inline was a capitals only font.

Auriol and Auriol Flowers were designed by Georges Auriol, born Jean Georges Huyot, in the early 20th century. Auriol was a French graphic artist whose work exemplified the art nouveau style of Paris in the late 19th and early 20th centuries. In 1900, Georges Peignot asked Auriol to design fonts for Peignot & Sons. The resulting Auriol font was the basis for the lettering used by Hector Guimard for the entrance signs to the Paris Metro. It was re-released by Deberny & Peignot in 1979 with a new bold face, designed by Matthew Carter. These decorative fonts with a brush stroke look are well-suited to display settings.

ARTypes Initiales ombrées transcribed from 84-pt letters made by Gillé fils in 1828, descended to Deberny & Peignot.

In 1952, Charles Peignot made a bold and fortuitous move: he invited a young Swiss designer to Paris to be the art director of the Deberny & Peignot type foundry. This started the professional type design career of Adrian Frutiger; and since then he has designed an astonishing range of masterful typefaces. One of the earliest for Deberny & Peignot was Président, a sharp-seriffed Latin titling face. Latin" is a typographic designation for roman typefaces with wedge or triangular-shaped serifs, a stylistic form that Frutiger would return to later with his beautiful typeface Méridien. Président™ has wide, solid shapes; very little contrast between thick and thin strokes; and an air of assurance. Use this titling font for business cards, announcements, or artistic signage."

Georges Peignot designed Cochin based on copper engravings of the 18th century and Charles Malin cut the typeface in 1912 for the Paris foundry Deberny & Peignot. The font is named after the French engraver Charles Nicolas Cochin (1715–1790) although its style had little to do with that of the copper artist’s. The font displays a curious mix of style elements and could be placed as a part of the typographical Neorenaissance movement. Cochin is especially large and wide and was very popular at the beginning of the 20th century.

Originally released as Éclair by the French foundry Deberny, Peignot & Cie., this face is pure Art Deco in motion. Both versions of this font support the Latin 1262, Central European 1250, Turkish 1254 and Baltic 1257 codepages.

Display Engraved JNL was inspired by the bold, engraved Sphinx Blanc from the Deberney & Peignot circa 1925, and is available in both regular and oblique versions.

A modern update of the unique sans display font Peignot originally designed in 1937 by A. M. Cassandre. The font has been modernised by making all the terminals soft and making a larger x height and lessening the contrast between thick and thin.

Phoebus is one of Adrian Frutigers first typefaces which he made for the Deberny & Peignot foundry in Paris. The intention was to create a shadowed type with extra ordinary impression.

The font family Univers is one of the greatest typographic achievements of the second half of the 20th century. The family has the advantage of having a variety of weights and styles, which, even when combined, give an impression of steadiness and homogeneity. The clear, objective forms of Univers make this a legible font suitable for almost any typographic need. In 1954 the French type foundry Deberny & Peignot wanted to add a linear sans serif type in several weights to the range of the Lumitype fonts. Adrian Frutiger, the foundry’s art director, suggested refraining from adapting an existing alphabet. He wanted to instead make a new font that would, above all, be suitable for the typesetting of longer texts — quite an exciting challenge for a sans-serif font at that time. Starting with his old sketches from his student days at the School for the Applied Arts in Zurich, he created the Univers type family. In 1957, the family was released by Deberny & Peignot, and afterwards, it was produced by Linotype. The Deberny & Peignot type library was acquired in 1972 by Haas, and the Haas’sche Schriftgiesserei (Haas Type Foundry) was folded into the D. Stempel AG/Linotype collection in 1985/1989.

Ornaments 3 contains ornaments based on designs by Bernard Naudin for Deberny et Peignot, c. 1924; and ornaments based on designs by Oldrich Menhart, Karel Svolinsky and Jaroslav Slab for the state printing office of Czechoslovakia and Grafotechna.

Huxley Vertical meets Peignot in this stylized cap/lowercase hybrid design called Ambule. French designer Julien Janiszewski has created a clean, straightforward design that is strikingly effective in both text and display settings. Ambule Oblique and Ambule Outline complete the typeface family, extending its range of possible uses.

In 1905 the Parisian typefounders Peignot & Cie. issued their Série 16. This clear roman with a large x-height and an italics soon enjoyed a great popularity. Coen Hofmann’s drawings made for the Seizième follow the original Peignot Série 16 as close as possible. The regular font has the original small caps, while all members of the family are enhanced, next to the ranging ones, with old style figures. Also superior and inferior figures are available. The original series did not have a bold version. This was, however, carefully drawn for this digital rendition. The Série 16 and its versions for the composing machines were much used for the type setting of scientific publications. That is why a comprehensive set of mathematical and sundry characters are added to the Seizième fonts. Next to the accented characters for the several West and East European languages the Seizième was also enhanced with a Cyrillic, also available in regular, italic and bold versions.

Based on the all caps decorative face Fournier le Jeune of 1768 by Pierre Simon Fournier for the Peignot Foundry. This version uses more elaborate "Vouge Initials" caps which were offered by ATF in 1920s. Because of the decorative nature of this design, a full character set is not included, but accented characters and basic punctuation are included.

DeVinne Ornamental is a display typeface from the famous Parisian typefoundry Deberny & Peignot, developed around 1900. Its style has become synonymous with the Art Noveau period, which was raging internationally when DeVinne Ornamental's letters were first drawn. The typeface is named after the renowned American printer Theodore Low DeVinne (1828-1914). Optimal uses for DeVinne Ornamental include headlines in magazines and newsletters.

Inspired by a piece of cigarette pack lettering designed by the renowned poster and type designer A.M. Cassandre (perhaps best known for his Peignot typeface), Geetype evokes a 1920s & 30s mood and is an unusual, eye-catching single weight display face. Think vintage hand lettered poster campaigns, Hollywood's golden era and a time when smoking was positively encouraged. Think Greta Garbo, another 'g' with strong, emotional screen presence.

The Cochin font is based on the work of eighteenth-century punchcutter, Cochin. Charles Peignot commissioned the revival of this strong typeface in 1912. The capitals are squarish. The lowercase has long ascenders and sharp serifs, giving Cochin an unusual elegance. The curved ascender in the italic lowercase d is a major characteristic and the p and q lack foot serifs. Cochins overall vivacity derives from the engravings on copper, produced in France in the eighteenth century. Cochin is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.

Adrian Frutiger designed Egyptienne F for the Deberny & Peignot Foundry in 1956. This was the first of several Egyptians designed by Frutiger, see also Glypha and Serifa. “Egyptian” or “Egyptienne” is a typographic designation for roman typefaces with slab (or square or rectangular) shaped serifs; and those that have bracketing between main stroke and serifs (like this one) are known as “Clarendon-style Egyptians”. Egyptienne F has a medium x-height and excellent character spacing for setting text in small point sizes. Legible, flexible, and neutral in appearance, Egyptienne F is a good choice for books, magazines, and on-screen presentations.

Nicolas Cochin (not to be confused with another font named simply "Cochin") was originally designed by Georges Peignot in the early 20th Century and was based on engraved letters of the 17th Century artist Charles Nicholas Cochin. Many foundries including Lanston released versions in the 1920s. Several digital versions can now be found, but none have kept the irregular details of the metal type which include strokes that cross over each other as if hand drawn (see letters K & y). The new Lanston digitization is the only digital version to retain the idiosyncratic treatment which makes the metal type so alluring. The Opentype version included an expanded Central European character set as well as ligatures, alternates, fractions, superior/inferior numerals (the Italic also has swash characters).

The font family Univers? is one of the greatest typographic achievements of the second half of the 20th century. The family has the advantage of having a variety of weights and styles, which, even when combined, give an impression of steadiness and homogeneity. The clear, objective forms of Univers make this a legible font suitable for almost any typographic need. In 1954 the French type foundry Deberny & Peignot wanted to add a linear sans serif type in several weights to the range of the Lumitype fonts. Adrian Frutiger, the foundry's art director, suggested refraining from adapting an existing alphabet. He wanted to instead make a new font that would, above all, be suitable for the typesetting of longer texts - quite an exciting challenge for a sans-serif font at that time. Starting with his old sketches from his student days at the School for the Applied Arts in Zurich, he created the Univers type family. In 1957, the family was released by Deberny & Piegnot, and afterwards, it was produced by Linotype. The Deberny & Peignot type library was acquired in 1972 by Haas, and the Haas'sche Schriftgiesserei (Haas Type Foundry) was folded into the D. Stempel AG/Linotype collection in 1985/1989. Adrian Frutiger continues to do design work with Linotype right up to the present day. In 1997, Frutiger and the design staff at Linotype completed a large joint project of completely re-designing and updating the Univers family. The result: Univers Next - available with 59 weights and 4 Linotype Univers Typewriter weights. With its sturdy, clean forms Univers can facilitate an expression of cool elegance and rational competence. Univers has the uncanny ability to combine well with fonts of many different styles and origins: Old style fonts such as: Janson Text, Meridien, Sabon, Wilke. Modern-stressed fonts such as: Linotype Centennial, Walbaum. Slab serif fonts such as Egyptienne F, Serifa. Script and brush fonts such as: Brush Script, Mistral, Ruling Script. Blackletter fonts such as: Duc De Berry, Grace, San Marco. Even fun fonts such as F2F OCRAlexczyk, Linotype Red Babe, Linotype Seven."

Lomo, PLC is a Russian optical manufacturer, whose cameras have built up an international cult following since 1992. Swiss designer Fidel Peugeot recently tapped into this phenomenon, creating an astounding series of pixel fonts for use in a variety of applications-from websites to mobile phone displays. Now available as a single family from Linotype, Lomo's versatility extends itself across 37 various faces. Whether on screen or online, Lomo's different weights deliver great legibility at low resolutions. Additionally, the amazing breadth of this family allows these pixilated faces to crossover into print, bringing a contemporary technology feeling to your more traditional pieces, too. Worth experimenting with is the Lomo Wall series, of which 14 of the Lomo family's 37 fonts belong to. In graphics applications like Adobe's PhotoShop of Illustrator, the Lomo Wall fonts may be layered over top of one another in various combinations. For example, Lomo Wall Chart 50 could be colored red, and layered behind Lomo Wall Pixel 50. The text in Lomo Wall Pixel 50 would then looked like it had been painted over top of a brick wall. With 14 fonts, and millions of colors in your application's color palette to choose from, the combination possibilities for this layering technique are endless! (If you really like this layering feature, check out what Karin Huschka, another Linotype designer, did with her Chineze Dragon family.) Convinced? Give the unlimited possibilities of Lomo a spin today! The entire Lomo family is part of the Take Type 5 collection, from Linotype."

Copperplate was the classic nineteenth century engravers typeface, consisting of capitals and small caps only. Among others (for example Deberny & Peignot) F. W. Goudy's cut for ATF around 1901 is probably the most widely known. Copperplate typefaces are traditionally used for business cards and all that "serious" stuff. My Copperplate Classic is a completely new design, based on some old samples. To make it look more up-to-date and elegant, I gave it some extra swings here and there. The old fonts were all designed with clogging corners or points that can break off in the minds of its designers. Today we do not have those problems any longer, so I could give my Copperplate Classic real sharp pointed serifs. To give you more choice I now added this medium cut in three variations, medium, sans and rounded! Enjoy! Gert Wiescher

Copperplate was the classic nineteenth century engraver's typeface, consisting of capitals and small caps only. Among others (for example Deberny & Peignot) F. W. Goudy's cut for ATF around 1901 is probably the most widely known. Copperplate typefaces are traditionally used for business cards and all that "serious" stuff. My Copperplate Classic is a completely new design, based on some old samples. To make it look more up-to-date and elegant, I gave it some extra swings here and there. The old fonts were all designed with clogging corners or points that can break off in the minds of its designers. Today we do not have those problems any longer, so I could give my Copperplate Classic real sharp pointed serifs. To give you more choice I now added this light cut in three variations, light, sans and rounded! Enjoy! Gert Wiescher

It shouldn't be a surprise to anyone that these letter shapes are familiar. They have the unmistakable color and weight of Cooper Black, Oswald Cooper's most famous typeface from 1921. What should be a surprise is that these letters are actually from George Auriol's Robur Noir (or Robur Black), published in France circa 1909 by the Peignot foundry as a bolder, solid counterpart to its popular Auriol typeface (1901). This face precedes Cooper Black by a dozen of years and a whole Great War. Cooper Black has always been a bit of a strange typographical apparition to anyone who tried to explain its original purpose, instant popularity in the 1920s, and major revival in the late 1960s. BB&S and Oswald Cooper PR aside, it is quite evident that the majority of Cooper Black's forms did not evolve from Cooper Old Style, as its originators claimed. And the claim that it collected various Art Nouveau elements is of course too ambiguous to be questioned. But when compared with Robur Noir, the "elements" in question can hardly be debated. The chronology of this "machine age" ad face in metal is amusing and stands as somewhat of a general index of post-Great War global industrial competition: - 1901: Peignot releases Auriol, based on the handwriting of George Auriol (the "quintessential Art Nouveau designer," according to Steven Heller and Louise Fili), and it becomes very popular. - 1909-1912: Peignot releases the Robur family of faces. The eight styles released are Robur Noir and its italic, a condensed version called Robur Noir Allongée (Elongated) and its italic, an outline version called Clair De Lune and its condensed/elongated, a lined/striped version called Robur Tigre, and its condensed/elongated counterpart. - 1914 to 1918: World War One uses up economies on both sides of the Atlantic, claims Georges Peignot with a bullet to the forehead, and non-war industry stalls for 4 years. - 1921: BB&S releases Cooper Black with a lot of hype to hungry publishing, manufacturing and advertising industries. - 1924: Robert Middleton releases Ludlow Black. - 1924: The Stevens Shanks foundry, the British successor to the Figgins legacy, releases its own exact copies of Robur Noir and Robur Noir Allongée, alongside a lined version called Royal Lining. - 1925: Oswald Cooper releases his Cooper Black Condensed, with similar math to Robur Noir Allongée (20% reduction in width and vectical stroke). - 1925: Monotype releases Frederick Goudy's Goudy Heavy, an "answer to Cooper Black". Type historians gravely note it as the "teacher steals from his student" scandal. Goudy Heavy Condensed follows a few years later. - 1928: Linotype releases Chauncey Griffith's Pabst Extra Bold. The condensed counterpart is released in 1931. When type production technologies changed and it was time to retool the old faces for the Typositor age, Cooper Black was a frontrunning candidate, while Robur Noir was all but erased from history. This was mostly due to its commercial revival by flourishing and media-driven music and advertising industries. By the late 1960s variations and spinoffs of Cooper Black were in every typesetting catalog. In the early- to mid-1970s, VGC, wanting to capitalize on the Art Nouveau onslaught, published an uncredited exact copy of Robur Black under the name Skylark. But that also went with the dust of history and PR when digital tech came around, and Cooper Black was once again a prime retooling candidate. The "old fellows stole all of our best ideas" indeed. So almost a hundred years after its initial fizz, Robur is here in digital form, to reclaim its rightful position as the inspiration for, and the best alternative to, Cooper Black. Given that its forms date back to the turn of the century, a time when foundry output had a closer relationship to calligraphic and humanist craft, its shapes are truer to brush strokes and much more idiosyncratic than Cooper Black in their totality's construct. Robur and Robur Italic come in all popular font formats. Language support includes Western, Central and Eastern European character sets, as well as Baltic, Esperanto, Maltese, Turkish, and Celtic/Welsh languages. A range of complementary f-ligatures and a few alternates letters are included within the fonts.

Dilemma is a sans/sans serif type system with 42 styles; it is inspired by the anonymous Polyphème, Cyclopéen and Extra Condensé designs from the early 1900s at the Peignot Fonderie. From these initial points of reference, Sudtipos went further and reimagined these projects for an actual use by blending them into a unique and complex type system. Dilemma is defined as ‘a situation in which a difficult choice has to be made between two or more alternatives, especially ones that are equally undesirable’ and that is exactly how we designed this font. We created a workhorse system where each style functioned well alone but would be more powerful when working as a team, pairing the sans styles with the serifs. Dilemma comes in 3 different widths and 7 weights in both the sans and the serif, ranging from the more economical yet legible condensed styles, to the opulent bold and expanded weights. Dilemma also contains 2 Variable Fonts. We imagine Dilemma being used in a limitless array of graphic projects including identity systems, digital platforms, public spaces, editorial design and beyond. Now the Dilemma is yours.

Éric de Berranger likes to multitask, and often works on two typeface families at once. Such was the case with Mosquito, a jaunty sans that was developed at the same time he was creating the more traditional Maxime. Mosquito represented a sort of recreation," says de Berranger. "When I grew tired of working on one design I could work on the other and then come back to the first, full of courage and desire!" Mosquito is built from simple, straightforward shapes, but its distinctive stroke terminals and slight oblique weight stress distinguish the design from more conventional sans serif faces. The relatively large x-height and open counters add to the legibility of the design. The capitals are straightforward (with just a hint of Peignot), while the lowercase has a softer, more inviting demeanor. "I drew Mosquito with the hope that it would be pleasant to look at and to read," says de Berranger. "I think the end result is almost feminine." Mosquito comes in three weights, with complementary italic designs and a suite of small caps, old style figures and alternate characters."

Mosquito Formal, by Éric de Berranger, takes the original jaunty design of Mosquito and dresses it in a tuxedo. The stressed character strokes, simple, straightforward shapes, relatively large x-height, open counters and hint of Peignot are still there, but the cursive strokes and lively terminals have been replaced with traditional designs. The result is a more serious-and more sophisticated typeface. The idea," says Éric de Berranger, "was to assuage the drawing of Mosquito. To 'calm' it; and eliminate its idiosyncrasies while preserving character structure and general appearance." Although still distinctive, as Éric de Berranger puts it, "Mosquito Formal is more to be read than seen, it is more invisible and thus, more readable than my earlier design." He does, however, use both typefaces in his graphic design projects: Mosquito for headlines and in applications where the lively design is appropriate, and Mosquito Formal for those instances that require a quieter more sophisticated look. Mosquito Formal is available in three weights with complementary italic designs in addition to a suite of small caps and old style figures. "

Frutiger® Serif is a re-envisioning of Meridien,a typeface first released by Deberny & Peignot during the 1950s. Working closely with Adrian Frutiger, Linotype's Type Director Akira Kobayashi expanded the original metal type version of Meridien into a new digital family of 20 variants. Renamed Frutiger Serif, this up-to-date Meridien has new weights, widths, and styles that correspond better with several other of Frutiger's designs. Just as Meridien has always been a fine choice for text settings, Frutiger Serif works brilliantly for large amounts of text & also at small point sizes. With its many weights and styles, this family is strong enough for most typographic projects. However, its added versatility is revealed when used in combination with other fonts. Frutiger Serif works well with the original Frutiger, Frutiger Next, and Univers - just to name a few. Paring these serif and sans serif families together is perfect for creating complex hierarchies and clear information design. Working with complicated typographic systems - involving elements such as headlines, captions, pull quotes, multilingual text, etc - is made easy by selecting Frutiger Serif and another of Frutiger's sans serif families. The designer needs simply to mix and match different weights and styles for the various textual elements to create smart and innovative layouts.

Lincoln Electric started its life as an in-house experimental film type Thomas Lincoln drew shortly after concluding his work as part of Herb Lubalin’s famed crew in the late 1960s,. The master alphabet was drawn on illustration boards using pen and ink and press-type lines. The typeface was initially made for use in the branding and promotional material of Lincoln’s new design outfit. This alphabet’s forms are a spin on Bifur, the all-cap deco face designed by Adolphe Mouron (known as Cassandre) in 1929, and published by the Deberny & Peignot foundry in France. Lincoln Electric evolves Cassandre’s idea further by constructing new shapes more in line with minimalist principles rather than art deco geometry — something clearly evident in Lincoln’s minuscules, which exhibit a clear connection to Bauhaus ideas More than 50 years after the typeface’s design, Thomas Lincoln found the original film alphabet tucked away in his archives and brought it over to Canada Type for digital retooling. The result is a modern and thoroughly elaborate set of fonts that belonging prominently in a 21st century designer’s toolbox. The following features are included in Lincoln Electric: • Three fonts for chromatic layering. • More than 1900 glyphs in each font. • Expanded Latin and Cyrillic character sets. • Small caps and Caps-to-small-caps. • Six different sets of stylistic alternates. • Ordinals and case-sensitive forms. For a showing of the stylistic set variations and a sample of demonstration of chromatic layering, please consult this PDF.

Fantastic ML is an exuberant Art Nouveau font. It was originally released as “Modern Style” by Fonderie G. Peignot & Fils, Paris, France sometime before 1903. Since “Le style moderne” was the generic French name for Art Nouveau, it is possible that someone decided a less generic name was needed. The typeface became known as Fantastic. Compared to conventional text letters, it is just that. Fantastic has a whimsical, architectural feel. The typeface reminds me of a cross between Hoffmann’s Palais Stoclet in Brussels and Gaudi’s Sagrada Familia church in Barcelona. The letterforms themselves are similar to those by Ludwig von Zumbusch on the cover of “Jugend” in March, 1896, but with the addition of serifs. Fantastic ML is a decorative, all-cap font intended for display use and functions best at 18 points or larger. There are a total of 306 glyphs. In addition to the standard 1252 Western Europe Code Page with character slots up to decimal position 255, there are glyphs for the 1250 Central Europe, the 1252 Turkish and the 1257 Baltic Code Pages. However, some older applications may only be able to access the Western Europe character set (1252). The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS format and a TTF version which is in Open TT format. Use whichever works best for your applications.

A couple of years before the second World War, Marcel Jacno, the popular French graphic designer who in the 1930s designed iconic posters for Gaumont and Paramount and famously illustrated the Gaulish helmet that first adorned the Gauloises cigarette packs in 1936, was asked by Deberny & Peignot to design a calligraphic typeface for the advertising market. Jacno's Scribe design, billed by D&P as a "virile ad writing" typeface, was released to some great fanfare in 1937, enjoyed some time of French spotlight, and was ready to make waves in the rest of Europe before the war broke out and snuffed its chances at international recognition. However, samples of it can still be found in some specialty post-war publications as an example of a trend that lasted a couple of decades, when Western European type manufacturers commissioned famous visual artists to design typefaces in order to capitalize on the artists' fame - the trend that brought us standards like Futura and the long list of Lucien Bernhard and Imre Reiner faces. This exclusive digital version of Jacno's design expands on the original concept with a large character set that includes plenty of alternates, a couple of different ways for seamless lowercase connections, three sets of figures, and extended Latin language support, adding up to over 540 characters in a one big, contextually-programmed font.

The Pagnol typeface has been designed with a principle developed by A. M. Cassandre in 1937, when the great French designer created the Peignot typeface following paleographic studies on the evolution of letterforms. Researches in the history of writing have proved that the lowercase "a" is at its origin nothing but the "A" shape transformed through centuries by scribes until the invention of printing. A large number of lowercases meanwhile kept their original shapes. If the scribes’ hand didn’t find the necessity to simplify them, it is only because these letters could be easily written. Integrating the classical shapes of capitals to the lowercases has already been used, keeping the lowercases which are only a deformation of capitals. Nevertheless, the respect of readability imposes to keep ascendants and descendants from traditional lowercases which serve as optical focus points in a text and make reading easier. The particularity of Pagnol is to use rounded shapes on top and bottom of pointed capital letters to make them fit with corresponding lowercases (Aa, Mm, Nn, Vv, Ww, Zz). Lowercases proportions are wide, to be in tune with classic lowercase shapes in order to optimize readability. Five weights in roman and italic have been designed to offer a wide palette of typographic possibilities in all sizes and all paper and screen supports.

Fashion style meets typography in 9 styles The Ysans designed by Jean François Porchez is a sanserif influenced by Cassandre lettering pieces and the geometric sanserif style from the inter-war period. Since Chanel logo, the geometric sanserif style is the favorite typographic thing in fashion. Ysans asserts this reference. Not only Haute-Couture houses use these categories of typefaces for their visual identity, but fashion magazines usually strength their layout with these geometric sanserif when a Didot isn’t used. Details of Ysans drawings Nevertheless, Ysans takes its sources in certain details imagined by the graphic designer Adolphe Mouron Cassandre for the monogram then logotype Yves Saint Laurent (1961 …). One thing keeps coming in again and again in Cassandre’s post-war graphic work: the pointed finish and endings, the references to the Roman capitals engraved and unique features such as the open R or other details influenced by Antiqua and calligraphic forms or ductus (you should have in mind that an earlier typeface by Cassandre is the Peignot, a modern uncial based on researches of the palaeographer Jean Mallon.) Certain letters from the Ysans are directly an homage to the Yves Saint Laurent logo, the R, the narrow U, the apex of the N, and all the details of such pointed endings on the f and t lowercases. The Ysans, a typeface between diversity and synthesis There are several ways to approach the design of a new geometric sanserif. The first approach is to follow the Bauhaus philosophy by designing in the most rational way, typographic forms based on simple geometric elements: square, round, triangle. Another approach is to start a revival based on an historical geometric typeface and optimize the original ideas, in order to adapt certain details to the contemporary needs. For Ysans, the approach is somewhat different because this project started in 2011 at ZeCraft as a typeface designed specifically for Yves Saint Laurent Beauty, still in use by the brand under its original name Singulier. The Singulier-Ysans has been conceptualized by ZeCraft, both drawing its sources from Cassandre and various historical geometric typefaces. Some will spot specific traits as in Futura, others in Metro or Kabel. By closely observing the Ysans, the result can also recall the way Eric Gill draw the curves and endings of his typefaces, of which Jean François Porchez is a fervent admirer. In the end, Ysans is like fashion as envisioned by Yves Saint Laurent who constantly revealed multiple references in his new collections, without being recognisable any other than with his unique style. “Fashions pass, style is eternal. Fashion is futile, not style.” Cherry on the cake: Ysans Mondrian Ysans Mondrian, named in reference to the Mondrian dress created by Yves Saint Laurent, is the multi-layer version of the family. Ysans, fashion style meets typography Club des directeurs artistiques, 49e palmarès