Serif is a modern serif font packaged in a modern and classy style, complete with access to your OpenType feature to access a large selection of alternative letters and ligatures, the choice of letters you like from various uppercase and lowercase letters for a luxurious impression and elegant appearance. A new elegant serif font that will add a touch of luxury and style to your projects. This is a very versatile font that works well in both large and small sizes. This font is Perfect for branding projects, logo design, clothing branding, packaging, magazine titles, advertisements, t-shirts, postcards, editorials, magazine headlines, product packaging, and displaying masculine and feminine qualities. this is equipped with full uppercase, lowercase, numbers and punctuation + Multi-language support

LFT Etica, the-moralist-typefamily-project, was born at the end of 2000, but its development is ongoing, overcoming many hurdles and diversions. The starting point for the designers at Leftloft were the common "cold" grotesk sans serifs, ubiquitous and often badly applied in their everyday visual environment. The challenge was to obtain the same force, versatility and color, but with a much warmer feel. The resulting design has soft strokes, open counters and terminals; aesthetically resting somewhere between a grotesque and humanist sans serif. It successfully combines masculine force with female delicacy. LFT Etica’s wide range of styles, together with a large character set and OpenType features, such as 4 sets of numerals, fractions, several stylistic alternates and a set of arrows and dingbats, allows for a vast variety of applications, be they editorial or corporate.