After the Second World War, the Ionic style replaced Modern Face as the favored typeface for newsprint. A couple decades later, it was in turn replaced by the next generation of newspaper fonts, a mix of Old Face, Transitional and Modern Face forms. Rotation was designed by Arthur Ritzel and presented by Stempel/Linotype in 1971 and named for the rotation newsprint machine for which is was particularly suited. The font displays the influence of Old Face design and gives newsprint a feeling of lightness and elegance.