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  1. Littera Text by ABSTRKT, $30.00
    Littera project is a modern interpretation of one of the most widespread sans serifs in USSR "TextBook font". It is not an exact revival, but an interpretation of its typographic feel executed in two different ways: Littera Plain and Littera Text.
  2. Sugar Joint by PizzaDude.dk, $15.00
    Sugar Joint is a simple and legible sans serif font. It has a loose and easy look, which makes it very suitable for children's books or toys, candy labels, cereal, or perhaps even labels for organic products. It's 100% handmade!
  3. Cut Block by Adam Ladd, $20.00
    A hand-drawn typeface that depicts the idea of cutting away pieces of wood. It has a rough, yet modern appearance as it is largely based off the popular Gill Sans (with some modifications). Leaving a graphic and textured look.
  4. Mylon by Nasir Udin, $19.00
    Mylon is an elegant display sans-serif family with high contrast. It has 14 styles with 7 weights plus matching italics. Mylon works well with headlines or short paragraphs. It has extended latin character set that supports 200+ latin-based languages.
  5. Between by Monotype, $40.99
    Akira Kobayashi’s Between™ typeface comes in three main states. While different from each other, they all offer human-centered design to ensure that copy set in them is affable and approachable. An added benefit is the ability to transition “between” font designs, choosing different styles – or even individual characters – to create hierarchy, contrast or emphasis. Kobayashi designed the Between typeface in response to the current popularity of rounded, humanist sans serif designs over the cool grotesques of the 20th century. Between 1 melds industrial and humanist sans ethics. Between 2 represents a sans version of Kobayashi’s Cosmiqua® typeface, striking a balance between crisp and legible, organic and friendly. Between 3 is a freestyle sans with an uplifting sprightly mien. Between has 48 styles; each has eight weights of roman with its own italic counterpart. The family offers a large set of alternative glyphs and OpenType® features. A full interactive type specimen can be viewed here: http://www.monotype.com/fonts/between/ Featured in: Best Fonts for Logos
  6. Preto Semi OT Std by DizajnDesign, $-
    Preto Semi is an experiment. It is an attempt to create a readable type for text point sizes (other than sans-serif and serif). Preto Semi is not a Sans with added serifs or Serif with serifs removed. The use of the serifs is redefined and used for other purpose(s). The serifs became the extension of the stroke, they help to solve the spacing problem of sans-serif types and they use the primary function of serifs – keeping the eye on the baseline and emphasize the horizontal rhythm of the lines of text. Preto Semi is intended for magazines and editorial design, as other members of Preto family. Preto is an extensive type family, which explores the function of serifs on readability and legibility. Preto consist of three subfamilies: Sans, Semi and Serif. Preto is designed for multilingual typesetting. All of the subfamilies have equal gray value but different texture which can be use to differentiate languages. Preto sub-families have two text weights and two bold styles (Regular -> Bold, Medium -> Black). Every weight has a companion Italic style as well.
  7. Preto Semi by DizajnDesign, $24.00
    Preto Semi is an experiment. It is an attempt to create a readable type for text point sizes (other than sans-serif and serif). Preto Semi is not a Sans with added serifs or Serif with serifs removed. The use of the serifs is redefined and used for other purpose(s). The serifs became the extension of the stroke, they help to solve the spacing problem of sans-serif types and they use the primary function of serifs – keeping the eye on the baseline and emphasize the horizontal rhythm of the lines of text. Preto Semi is intended for magazines and editorial design, as other members of Preto family. Preto is an extensive type family, which explores the function of serifs on readability and legibility. Preto consist of three subfamilies: Sans, Semi and Serif. Preto is designed for multilingual typesetting. All of the subfamilies have equal gray value but different texture which can be use to differentiate languages. Preto sub-families have two text weights and two bold styles (Regular -> Bold, Medium -> Black). Every weight has a companion Italic style as well.
  8. Brilliant Grunge by Java Pep, $17.00
    Introducing stylish modern sans serif font. The font builds with many stylistic alternates for forming beauty stylish sans. The font is called Brilliant Grunge font, every glyph or letter builds with more than 3 alternates sets for access to the alternate font you must use compatible software like Adobe Illustrator, Adobe Photoshop, Corel, Affinity, Procreate, Inkscape 01. or the newest and etc. If you are not using compatible software you can use and Install character maps software you can see the tutorial https://www.youtube.com/watch?v=KV7n5nxmsLs .
  9. Gyroscope by Milan Pleva, $18.00
    Gyroscope is an all caps display font duo consisting of two styles - Serif and Sans Serif. Both of them can also be bought separately. Gyroscope has elegant and well balanced curves of letters perfect for logos, headlines, magazines, or even longer texts. There are selected ligatures you can use for a better look. Features: 2 Styles: Gyroscope Sans & Gyroscope Serif Basic latin alphabet A-Z 43 Ligatures & Alternates 56 Accented characters Numbers, Punctuation, Currency, Symbols, Math symbols & Diacritics Old style figures Case sensitive glyph Enjoy Gyroscope!
  10. Burchelli by Putracetol, $22.00
    Burchelli - Bold Display Sans Font. Burchelli font makes for more fun, trendy and more lively. Burchelli is inspired by the extra bold font style and display sans. Burchelli has a surprise from alternate of sans serif that will make your work even more beautiful. Burchelli is perfect for a professional touch which makes it even more unique display and classic themes. But burchelli is also suitable for logos, branding, greeting cards, invitation cards, advertisements, titles, healines, book titles, stickers, packaging, quotes, posters, t-shirts/apparel, billboards and others. The alternative characters were divided into several Open Type features such as Swash, Stylistic Sets, Stylistic Alternates, Contextual Alternates, and Ligature. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. This font is also support multi language.
  11. Northwoods Rough by Cultivated Mind, $19.00
    Northwoods Rough is a handwritten sans serif collection by Cultivated Mind. This collection includes 30 handwritten rough sans serif fonts. Northwoods Rough comes in three rough versions (Rough/Rougher/Roughest). Choose between light, italic or bolder versions for designing. Test out the FREE Northwoods Demo before you buy. Northwoods Rough Demo is for testing only. Northwoods supports most of Central European and Eastern European languages. Use Northwoods Rough for packaging designs, products, signage, books and magazines. Fonts are designed by Cindy Kinash and posters by featured Behance designer, Mustafa Akülker.
  12. Lovers Clouds by Anastasia Kuznetsova, $18.00
    Say Hello to Lovers Clouds! A set of three delightfully bold and sensual cloud-style fonts! Perfect for in-game quotes, packaging, branding, invitations, greeting cards and more. Super easy to use! Font Features: A-Z; a-z character set; 1 language (English); numbers and punctuation marks, symbols. Fonts can be opened and used in any software that can read standard fonts, even in MS Word. No special software is required to get started. It is recommended to use it in Adobe Illustrator or Adobe Photoshop. Made with love and magic ♡ Thank you for reading it, and do not hesitate to send me a message if you have any questions! ~ Anastasia
  13. VLNL Neue Sardines by VetteLetters, $35.00
    Sardines is a project by Jacques Le Bailly aka Baron von Fonthausen. It first saw the light as a student project for a monospaced font and eventually grew into Vette Letters’ largest font family. We saw its potential and expect it to be a million seller, just like our other typefaces. VLNL Sardines comes in 42 different variations, like rough and clean cuts, regular and condensed widths (condensed is the exactly half of the regular width). Sardines is an eclectic mash of classic curves and mathematical measurements, leaving a very distinct typographic flavor. While most of our type is market-fresh, this one comes out of the can, but it’s delicious nonetheless. And it’s great for adventurous BBQ-ing!
  14. Fenomen Slab by Signature Type Foundry, $35.00
    The geometrical drawing of Fenomen Slab follows the guidelines set by our other font family Fenomen Sans. It is a perfect companion of Fenomen Sans, as well as being a standalone font family capable of delivering its own expression and aesthetics. The set contains four width proportions – Normal, SemiCondensed, Condensed and ExtraCondensed in eight weights ranging from Hairline to Black. Every font of the family contains four types of numerals, small caps, ligatures and contextual alternates. The typeface was developed between the years 2014–2017 and was subjected to a series of tests for the fluent legibility of all fonts even in extreme conditions. Narrow fonts provide this set with the maximum use including newspaper typesetting. The typeface has an elegant, delicate design in thin fonts and sufficient legibility in bold. Mutual contrast produces great creative tension. Font name acronyms described: SCN = SemiCondensed CN = Condensed XCN = ExtraCondensed
  15. Organika by Melvastype, $28.00
    Organika is a hand drawn type family of six fonts. It includes upright and italic brush script, sans and serif fonts. Because of the uneven edges, loose forms and bouncing letters Organika has an organic, friendly and casual feeling. The script has lots of alternates that gives you possibility to build your text almost like handwriting with all the charming imperfections and variations that a real handwriting has. If you enable Discretionary Ligatures OpenType feature (dlig) it replaces automatically lower case letters with an alternate when the letter is repeated. So there are never two letters next to each other that are just the same. The script also has a few neat underlines to choose from to give your design the final touch. With the Organika sans and serif fonts you can add some variety and contrast to your design with the matching casual hand written feeling.
  16. Struffoli by Hanoded, $15.00
    Struffoli are small, marble sized deep fried dough balls from Naples. They are served with a variety of sweet condiments, like honey, sugar and sprinkles. There is nothing deep fried about Struffoli font, nor does it resemble a deep fried dough ball: I just liked the name and at least now I can say what Struffoli are! Struffoli was handmade using a brush and Chinese ink. It does look like a connected script font, but it is not (really): only a few letters connect, making it a more versatile font. Use it for your cookbooks, posters and toy packaging. Rest assured, it comes with a generous serving of diacritics.
  17. Clip by Setup, $19.95
    Clip is a display typeface inspired by the shape of a paperclip, but it’s not designed with the usual minimalistic modular approach. Instead, Clip mimics the construction, proportions and contrast of classic bold text typefaces and has one unique characteristic: each of its characters is drawn with only one single line. Clip family consists of 3 fonts, Hair, Light and Regular, each with 745 glyphs (supporting more than 70 latin based languages), 4 stylistic sets and advanced OpenType features. When Stylistic set 1 is activated, the overlapping loops contract, giving the text a whole new character. Moreover, every uppercase character is also available in an ornamental swash variant, which means most of the capitals have four different versions. Learn more about the OpenType features in Clip fonts at http://www.urtd.net/clip.
  18. Archipad Pro by Bejeletter, $14.00
    Archipad Pro is a geometric sans and slab font family, The combination of modern geometric elements make it clean and readable with the form and matching oblique. Archipad Pro Consist of 9 weight sans and 9 weight of slab, makes more free choice in writing with 36 font styles. 9 Weights Sans and Slab (Thin, Extralight, Light, Regular, Medium, Semi Bold, Bold, Extra Bold and Black) Oblique font is available Latin Pro
  19. Weghorst by Mevstory Studio, $17.00
    Introducing Weghorst Sans Serif. Weghorst is a modern and nostalgic sans serif font, best used as a display for headings, logos, branding, magazines, product packaging and invitations. Weghorst come with clean lines and smooth curves give any project an extra touch of class. If there's anything else you are unsure of feel free to pop me a message :) That's it! Have fun using Newstar Sans Serif!!! Feel free to follow, like and share.
  20. Kaneishia Script by Solidtype, $14.00
    A new modern calligraphy font, with elegant touch, stylish and lovely. It comes with a handy set of opentype stylistic, use the beautiful ligatures, alternates and swashes. You need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign, Microsoft Word 2010. It is perfect for logo, greetings, branding, quotes, prints, invitations and crafting. All lowercase letters include alternates, beginning & end swashes, that makes the font look fabulous! These are all coded with PUA Unicode. Mac users can use Font Book and Windows users can use Character Map to view and copy any of the extra characters to paste into your favourite text editor/app. For sans serif only available for uppercase letters, numbers, punctuation and all fonts are available in multilingual support. Thanks and have a wonderful day :)
  21. Rosabelia Script by Solidtype, $16.00
    A new modern script font with elegant touch, casual and lovely. It comes with a handy set of opentype stylistic, use the beautiful ligatures, alternates and swashes. You need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign, Microsoft Word 2010. It is perfect for logo, greetings, branding, quotes, prints, invitations and crafting. All lowercase letters include alternates, beginning & end swashes, that makes the font look fabulous! These are all coded with PUA Unicode. Mac users can use Font Book and Windows users can use Character Map to view and copy any of the extra characters to paste into your favourite text editor/app. For sans serif only available for uppercase letters, numbers, punctuation and all fonts are available in multilingual support. Thanks and have a wonderful day :)
  22. London History by Attract Studio, $13.00
    Introducing London History a quirky casual handwritten font duo with a flowy script and a sans font to go with it! The font duo is perfect for branding, logo, wedding invitations, greeting cards, fashion, and all so much more! What's included: London History London History Sans Includes international language support. Happy Creating!!
  23. Modal Stencil by Schriftlabor, $42.00
    Modal Stencil is the companion to Modal type family. It brings an extra expression for different uses. It can be used for Display better than Modal. It has all the styles that Modal so it can be used together harmoniously.
  24. Millbrae JNL by Jeff Levine, $29.00
    In the city of Millbrae (just South of San Francisco in San Mateo County, California) stands an office building which formerly housed the Millbrae Theater. California has the distinction of preserving artifacts of its past, unlike many other portions of the US, and the perpendicular "Millbrae" sign with its neon tubes and Art Deco lettering is still attached to the renovated structure. Gene Gable (a friend of type designer Jeff Levine) took a photo of the sign and sent it along as simply an image of great lettering of the past to enjoy, but it triggered the inspiration to create the namesake font Millbrae JNL.
  25. Kinfolke by Unitype Studio, $19.00
    Introducing Kinfolk sans-serif font. The perfect choice for designers and creatives looking to add a modern, minimalistic touch to their projects. Crafted with precision and attention to detail, our sans-serif font offers a clean and stylish look that will elevate your designs to the next level. With its versatile design and legibility, it's ideal for a wide range of projects, including logos, branding, web design, and print materials. Thanks for downloading, and I hope you enjoy it!
  26. Gratique by Lemon Studio Type, $7.50
    Gratique is a semi-rounded sans-serif typeface. The curvature of the corners fits perfectly and makes it look so cool. Gratique comes with 3 different font variants, namely medium, bold, and black. Gratique is perfect for headings, typography, branding, mockups, or any other design you need especially for a sans-casual style, it will work really well. FEATURES: - STANDARD CHARACTER SET -Case Sensitive Forms -Denominators -Fractions -Historical Forms -Standard Ligatures -Scientific Inferiors -Subscripts -Superscripts -Multilingual Support, etc.
  27. Rock Star by AlfaBravo, $25.00
    Rock Star is a original sans serif family with a distinct personality. The family has 36 font styles, ranging from ExtraLight to UltraBlack in normal and narrow styles (including italics). A wide range of weights and widths offering tremendous typographic flexibility. Rock Star is a contemporary typeface with roots in the past. It based on the sans-serifs of the late 19th and early 20th century. It would look great for corporate branding, in books and magazines.
  28. Sardo by SD Fonts, $34.00
    Not serif, nor sans, partly soft, partly crude, but highly individual. Sardo comes with a vivid slanted look resulting from the contrast of its common classic stroke difference and straight thin serifs, adding a rigid component to its appearance. Thus Sardo shows a strong character projecting a huge amount of individuality. A new display font made to draw attention where classic serifs and sans serifs appear just dull. So please meet Sardo, a cosy wild cat showing Sharpe claws.
  29. Galahad by Adobe, $29.00
    Galahad font was designed by the American artist Alan A. Blackman in 1994. It is a sans serif font with a calligraphic flair particularly suited for displays, although its open geometric forms make it a good choice for shorter texts as well. Galahad also includes old style figures and alternate characters, making it a very flexible font.
  30. Aventra by Graphite, $18.00
    Aventra is a handmade organic sans serif typeface family. With curved edges and slightly uneven lines, it has a warm and friendly appeal. Its clean and minimal design makes it legibility and readable even in smaller point sizes. With a distinct and informal human touch, it is ideal for packaging, branding, display, posters, logos, advertising, signage and editorial design.
  31. Cogenta by SRS Type, $25.00
    Cogenta is a contemporary sans-serif typefaces. It offers excellent legibility with high contrast in the joint of lowercase letters. Its low cap height makes it an ideal choice for mobile and web applications. Its precise kerning enhances satisfaction. Cogenta seamlessly complements various design applications such as branding, posters, editorial design, websites, etc., consistently producing high-quality results.
  32. Altmann Grotesk by Ateljé Altmann, $50.00
    Altman Grotesk was initially planned as an internal studio typeface for the graphic design studio Ateljé Altmann based in Stockholm, Sweden. After thoroughly researching both classic and contemporary sans serif typefaces, the aim for Altmann Grotesk was set at joining unobtrusiveness yet distinctiveness in one look. As a result, the sans serif successfully embraces a polarizing image of minimalism and uniqueness. During the design process of Altmann Grotesk, it soon became clear that it had the potential to be more than a studio typeface—which ultimately led to a sans serif font family with five distinctive weights that are perfected to fit every possible typography use case.
  33. Mantika Book by Linotype, $50.99
    Mantika Book was originally conceived and drawn parallel to the first Agilita drawings. *[images: pencil drawings] It took several years before having a chance looking at these designs again. But then, my first impulse was to turn this alphabet into a new sanserif, which was to become Mantika Sans. This was the starting point to conceive a super family consisting of different design styles and corresponding weights. The initial drawings of Mantika Book were refined and an Italic was developed to go with it. The aim was to create a modern serif typeface which is reminiscent of humanistic Renaissance typefaces, yet without following a particular historic model. Its large x-height for one is far away from original Renaissance models. Mantika Book was designed as a companion serif typeface to Mantika Sans that can be set for lengthy texts as in books, hence its name. It shares the same x-height with Mantika Sans but has longer ascenders and descenders, making for better word shapes in long, continuous reading. The approach of an ›old-style‹ looking typeface with large minuscules makes Mantika Book also a choice for magazine text settings where one often needs smaller point sizes to fit in a multiple columns layout. The unique details of Mantika Book are the asymetric bracketed serifs in the upright font and its higher stroke contrast than usual in a Renaissance style. The stems are slightly curved inwards. Also, the Italics have a low degree of inclination, which makes longer passages of text set in Italic rather pleasing to read. Another feature Mantika Book shares with Mantika Sans is that all four weights take up the same line length. It covers all European languages plus Cyrillic and Greek, is equipped with lots of useful scientific symbols [double square brackets, angle brackets, empty set, arrows] and the regular weight has small caps. There is a kind of an old-style feeling to Mantika Book, yet these citations were turned into a contemporary serif typeface with a soft but sturdy character.
  34. HU Basic Round by Heummdesign, $15.00
    English HU Basic Sans is a body text font with simple Sans structure. It is well used in medias that are appropriate to use sensible font types. yet, its shows it's stylish aspects with it's wide main body. Greek Το HU Basic Round είναι μια γραμματοσειρά κειμένου σώματος με απλή δομή Sans. Χρησιμοποιείται καλά σε μέσα που είναι κατάλληλα για χρήση λογικών τύπων γραμματοσειρών. Ωστόσο, δείχνει ότι είναι κομψές πτυχές με το μεγάλο κύριο σώμα του. Υπάρχουν 1 βάρη του HU Basic Round : light Cyrillic HU Basic Round - это шрифт основного текста с простой структурой Sans. Он хорошо используется в средствах массовой информации, которые подходят для использования разумных типов шрифтов. тем не менее, это показывает его стильные аспекты с его широким основным корпусом. HU Basic Round имеет 1 толщины: light
  35. Meuga by Ferry Ardana Putra, $19.00
    Introducing our sleek and modern condensed sans-serif font - Meuga. Meuga is condensed sans-serif font offers a minimalist design with its narrow width and clean lines, perfect for any branding or design project. This condensed sans-serif font is perfect for anyone looking for a clean and modern look, with its narrow width and elegant lines. Add a contemporary touch to your designs with our condensed sans-serif font, perfect for headlines and titles in digital and print design. This font is perfect for Headlines and titles, digital advertisements, brochures and flyers, infographics and data visualizations, navigation menus and labels, web designs, logotypes, t-shirts, and many more. Meuga features: A full set of uppercase Numbers and punctuation Multilingual language support PUA Encoded Characters OpenType Features Condensed Style +235 Total Glyphs
  36. Bola - Unknown license
  37. Ciutadella Slab by Emtype Foundry, $69.00
    The family keeps growing, Ciutadella Slab is the ‘serif’ counterpart of the popular Ciutadella font. The former alternate characters like 'a', 't' and '&' are now the default ones (and the former default characters are now the alternates), giving way for a typeface more suitable for texts. Thus, the new Ciutadella Slab is not only a great headline family, it will also work in texts of intermediate length and size. Especially appropriate for magazines, brochures or branding. This new addition provides even more versatility to the family started with Ciutadella and Ciutadella Rounded. It is available in Open Type format and includes Alternate Characters, Ligatures, Tabular Figures, Fractions, Numerators, Denominators, Superiors and Inferiors. It supports Central and Eastern European languages. As the sans version, the type family consists of 10 styles, 5 weights (Light, Regular, Medium, SemiBold and Bold) plus italics. For more details see the PDF.
  38. Atto Serif by Wilton Foundry, $29.00
    I set out to design a contemporary font that is condensed with thick and thin strokes. The highly structured forms of this condensed font was made more interesting and softer by giving it a slightly calligraphic tone and by adding round corners. Atto's express purpose is to be both utilitarian, compact and technical but with a friendly face. The name "atto" was adopted since it refers to the measurement of "smallness" or detail. You will no doubt discover all the many pleasant nuances within Atto. Adopted in 1964, "atto" comes from the Danish "atten", meaning eighteen. Atto - (symbol a) a SI prefix to an unit and means that it is 10 to the power- 18 times this unit. Examples are one attosecond or one attometer/attometre. Atto is available in for Mac and Windows in Postscript, Truetype and Opentype. See also the companion font Atto Sans.
  39. Threva by GlyphStyle, $15.00
    Threva is a stylish sans serif font with 2 styles, solid and outline. You can combine the two into something creative. The shape is not too stiff, looks modern and elegant
  40. ITC Johnston by ITC, $29.00
    ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his preferred furniture in his own living room; the toast was so that he’d always have sustenance near at hand.) Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering (with its peculiar extraneous comma in the title) is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model. Johnston’s letters were constructed very carefully, based on his study of historical writing techniques at the British Museum. His capital letters took their form from the best classical Roman inscriptions. “He had serious rules for his sans serif style,” says Farey, “particularly the height-to-weight ratio of 1:7 for the construction of line weight, and therefore horizontals and verticals were to be the same thickness. Johnston’s O’s and C’s and G’s and even his S’s were constructions of perfect circles. This was a bit of a problem as far as text sizes were concerned, or in reality sizes smaller than half an inch. It also precluded any other weight but medium ‘ any weight lighter or heavier than his 1:7 relationship.” Johnston was famously slow at any project he undertook, says Farey. “He did eventually, under protest, create a bolder weight, in capitals only ‘ which took twenty years to complete.” Farey and his colleague Richard Dawson have based ITC Johnston on Edward Johnston’s original block letters, expanding them into a three-weight type family. Johnston himself never called his Underground lettering a typeface, according to Farey. It was an alphabet meant for signage and other display purposes, designed to be legible at a glance rather than readable in passages of text. Farey and Dawson’s adaptation retains the sparkling starkness of Johnston’s letters while combining comfortably into text. Johnston’s block letter bears an obvious resemblance to Gill Sans, the highly successful type family developed by Monotype in the 1920s. The young Eric Gill had studied under Johnston at the London College of Printing, worked on the Underground project with him, and followed many of the same principles in developing his own sans serif typeface. The Johnston letters gave a characteristic look to London’s transport system after the First World War, but it was Gill Sans that became the emblematic letter form of British graphic design for decades. (Johnston’s sans serif continued in use in the Underground until the early ‘80s, when a revised and modernized version, with a tighter fit and a larger x-height, was designed by the London design firm Banks and Miles.) Farey and Dawson, working from their studio in London’s Clerkenwell, wanted to create a type family that was neither a museum piece nor a bastardization, and that would “provide an alternative of the same school” to the omnipresent Gill Sans. “These alphabets,” says Farey, referring to the Johnston letters, “have never been developed as contemporary styles.” He and Dawson not only devised three weights of ITC Johnston but gave it a full set of small capitals in each weight ‘ something that neither the original Johnston face nor the Gill faces have ‘ as well as old-style figures and several alternate characters.
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