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  1. Spooked by Gassstype, $29.00
    Hello Everyone, introduce our new product Font SPOOKED This Is Horror Display Font.This is a Textured Natural Style and classy style with a clear style and dramatic movement. You can activate 8 Alternate glyphs OpenType panel.
  2. TOMO Dora Sans by TOMO Fonts, $15.00
    TOMO Dora is a new face designed by TOMO FONTS. Dora is a condensed style-driven sans serif typeface made by hand, adding unique and a sweet touch. A family of 4 styles + awesome icons! Enjoy!
  3. Dolphus-Mieg Monograms by Intellecta Design, $21.90
    Dolphus-Mieg Monograms is a collection of monograms from a rare cross-stitch booklet from the first year of the 20th Century. This new Monograms series was entirely designed by hand, without use of auto-tracing.
  4. Plowright by Scriptorium, $18.00
    Plowright is a new font based on hand lettering from the 1880s. It's a great example of the style we often associate with signmaking in the old west, with a lot of quirks and original character.
  5. Blanday by Gatype, $16.00
    Blanday is a really cool handcrafted brush font deliberately created with a natural texture finish, it is perfect for invitations, brand projects, logos, greeting cards, news, web, product packaging, posters, blogs, everything including personal charm, etc.
  6. Novido by Autographis, $39.50
    Novido is a new very elegant – extremely slanted – joining script with long ascenders and descenders. It is the male partner of Novita which is the less elaborate female partner of the pair. Great job! Congratulations Ladies!
  7. Mesopotamia by Teweka, $15.00
    Introducing New Mesopotamia Modern Signature, created with signature letters in mind. This font also has Swash, Ligature in it. You can use it as a logo, packaging, headline, poster, t-shirt, greeting card, wedding invitation, etc.
  8. Cellestion by Fikryal, $15.00
    Cellestion is a new, modern and stylish handwritten font. It's perfect for logos, branding, invitations, tittles, wedding designs, social media posts, advertisements, product packaging, product designs, labels, photography, watermark, special events, magazines, web design, and more.
  9. Aerle by Hackberry Font Foundry, $24.95
    My first font for 2009 was Aerle. It is a new dark sans serif font in my continuing objective of designing book fonts that I can really use. It made a little ripple in the industry, but more than that I found that I loved it with Aramus and Artimas — my latest book font family with the same proportions. In many ways, Aerle is a very different direction for me built on what I have learned on Aramus and other recent developments in my style. The concept came to me while using Bitstream's Mister Earl on a site online—though there is no direct reference. I wanted a more playful heavy sans with a much smaller x-height than I have been using lately, plus taller ascenders. As I was using Aerle, I constantly needed a light and bold version. The new direction I am taking is a result of a decision that my fonts, though I loved the character shapes, produced an even type color that is too dark or a little dense. Aerle was an attempt to get away from that look even though the letterspacing is quite tight. For Aerle Thin I pushed a little further in that direction and increased the letterspacing. The hand-drawn shapes vary a lot, many pushing the boundaries of the normal character. This gives a little looseness and helps the lightness in feel I am looking for. It will be interesting to see where this all goes. Most new type around the world is far too perfect for my taste. While the shapes are exquisite, the feel is not human but digital mechanical. I find myself wanting to draw fonts that feel human — as if a person crafted them. In most ways this is a normal font for me in that it has caps, lowercase, small caps with the appropriate figures for each case. These small caps were very small (x-height as is proper). So Aerle's small caps are a little oversize because they plugged up too bad at x-height size. The bold is halfway between. These size variations seem important and work well in the text. This font has all the OpenType features in the set for 2009. There are several ligatures for your fun and enjoyment: bb gg sh sp st ch ck ff fi fl ffi ffl ffy fj ft tt ty Wh Th and more. Like all of my fonts, there are: caps, lowercase, & small caps; proportional lining figures, proportional oldstyle figures, & small cap figures; plus numerators, denominators, superiors, inferiors, and a complete set of ordinals 1st through infinity. Enjoy!
  10. Mix Sonic by Mix Fonts, $13.00
    MIX SONIC is a font pair inspired by the night sky. You get a round, bouncy and plump decorative san serif in MIX SONIC MOON and an all-uppercase and moon and stars dingbat hybrid in MIX SONIC STAR. The shapes of these glyphs capture the various phases of the moon, and how it lights up eerily lights up the night sky at each phase. MIX SONIC MOON and MIX SONIC STAR are great additions to your font collection. Make it a go-to font for all your projects of the mystic, astrology, magic, zodiac, elemental, witchcraft or divine variety. Use together, or separately, both font sets are sure to delight! MIX SONIC MOON comes with the following glyphs: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()`~♥♥✿•· ÷×+−±≈=≠≥≤[]<>:;’”,.\|/?{}“”‘’-–—_… ©®™‹›«»°¹²³ªº¡¿₱¢€£¥½¼¾¶§№† ÁÀÂÄÃÅĂĀĄÆĆĈČÇÐĐÉÈÊËĖĒĘĜĤIÍÌÎÏĪĮĴŁŃÑŇÓÒÔÖÕŌŐ ØŒŔŘŚŜŠŞȘŤȚÚÙÛÜŮŰŬŪŲẂẀŴÝŶŸŹẐŽŻÞẞ áàâäãåăāąæćĉčçðđéèêëėēęĝĥıíìîïīįĵłńñňóòôöõōő øœŕřśŝšşșťțúùûüůűŭūųẃẁŵýŷÿźẑžżþß MIX SONIC STAR comes with the following glyphs: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstu-vwxyz 0123456789 !@#$%^&*()`~+= []<>:;’”,.\|/?{}“”‘’-_‹›₱¢€£¥ Fellow witches, enjoy!
  11. Rosanthie by Anomali Creative, $19.99
    Greeting the new day! Start with a new handwriting, it will make your work more creative! Introducing Rosanthie - Signature Script Font by Anomali Creative! Rosanthie is Signature script is handmade signature style font with stunning characters. Ideal for logos, name tag, handwritten quotes, product packaging, merchandise, social media & greeting cards. It contains a full set of lower & uppercase letters, a large range of punctuation, numerals, and multilingual support. This font can be used with all software that can read standard fonts. ------------------------------------------------------ Check out my instagram: www.instagram.com/anomali_studio Thanks so much for checking out my shop! All the best, Krisna Teja
  12. Othello by Monotype, $29.99
    Othello's dense graphic demeanor delivers a straightforward, no-nonsense message. This versatile revival has a direct, experiential quality that suggests action and the outdoors. Originally released by Monotype in 1928, Othello was offered as competition to Rudolf Koch's Neuland typeface. This new digital version includes a wide variety of previously unavailable characters. Small caps, alternate letters, ligatures, and special joined logotype" characters add to the versatility of this powerful communications tool. These many letter variants create new possibilities for headlines and short text blocks in advertisements, signage, and packaging, suggesting the immediacy of woodcuts or hand-drawn lettering."
  13. Dominant Type by Hanoded, $15.00
    We’re in a lockdown of sorts (again) and things are pretty … uhm … boring at the moment. No going out for a coffee, no school (so the kids are at home), no meeting with friends… The new reality kinda sucks if I say so myself. Besides that, it turns out that we have a new dominant type of Covid in Holland.. wait, Dominant Type! Ahh, great name for my latest font! Dominant Type is a handmade all caps font. It comes with extensive language support (including Vietnamese) and 2 sets of alternate glyphs for that bit of ‘random awesomeness’!
  14. Cairlinn by Fontdation, $15.00
    New year, new font. Let us introduce our first font on 2019: Cairlinn. A clean serif that is forged with the spirit of vintage typography. It is heavily inspired by the old letters that are used in classic advertisements. This 300+ glyphs monster is packed with wide variation of letters, accessible via OpenType features. If you're a fan of vintage/classic typography (like me), this font is a precious addition to your design arsenal. Suits best for any project that requires a vintage touch, such as: labels, t-shirt design, typographic quotes, packaging, wedding invitations, and many more. THANKS AND ENJOY!
  15. Sandbox by Red Rooster Collection, $60.00
    Sandbox was inspired by designs created by the Robert D. DeLittle Foundry in York, England, sometime after 1888. At the time, the fonts were simply grouped under the title #260 in the DeLittle catalog. This new font family was completely redrawn and engineered by Steve Jackaman, and several additional weights were designed to give the family improved flexibility. Sandbox was given its new name because it showcases a playful and bold feel, and contains many fun alternate characters and ligatures. It excels in display, but can still lend a carefree feel to subhead and text sizes.
  16. Norman Fat by Resistenza, $49.00
    Get to know Norman Fat a new version of our best seller Norman, elegant and fashion forward. This new condensed high contrast and heavy weight serif font is based on expansion giving a sense of self confidence. The oblique ax was specially added to get a contemporary and innovative sense. Norman Fat is young and idealist, he has a distinctive sense of style. A complete set of ligatures and stylistic alternates is included, this will help the designer to customize and give a special look to any layout. We recommend to use it for big title, magazine, editorial purposes and display.
  17. Dashing by Twinletter, $14.00
    Dashing, a beautiful geometric font for writing titles and sentences that are comfortable to see when reading, a simple but elegant impression makes this font suitable for you to use for various needs of your design projects. smooth, casual and formal. This font is an alternate character in each letter, especially uppercase letters, which you can apply in writing to create a new and captivating look in writing names or trademarks, and so on. This font is perfect as text with displays for a wide variety of branding, advertising, posters, banners, packaging, news headlines, magazines, websites, logo design, and more.
  18. Steamed by Hanoded, $15.00
    I have upgraded my existing font software and also bought new font software to play around with. It takes some time getting used to working with it; the upgraded software feels similar to what I am used to, but handles things differently and the new software is intuitive, but comes with its own language and ways of doing things. I spend most days reading the handbooks and watching online tutorials, but I did manage to create a font. Steamed is a hand drawn all caps display font that comes with a whole bunch of accented glyphs (even Vietnamese) to play around with.
  19. Rangile by Gian Studio, $16.00
    Hi Everyone Rangile We are proud to present our new font. The new natural Rangile look with a classy and modern style makes this font look elegant, natural, stylish. Rangile will be perfect for invitations, logos & branding, photography, advertising, watermarks, social media posts, product packaging, product designs, labels, wedding designs, stationery, special events or anything else needed to create a theme. What does this font include: Rangile is built with OpenType features and includes initial and final language styles, alternative characters for most lowercase letters, numbers, punctuation marks, alternatives, ligatures, and also supports other languages. Enjoy!
  20. Confirm by Twinletter, $14.00
    Introducing our newest font, Confirm. This font is rich in uniqueness in various characters in each letter, especially uppercase letters. This font is designed as an answer to the need for innovative and new designs, for that this font has different character characters. the impression of luxury and beauty that appears when you write the name or sentence you want with a wide selection of alternative letters in it This font is perfect for strong text with displays for a wide variety of branding, advertising, posters, banners, packaging, news headlines, magazines, websites, logo design, and more.
  21. Astor by Lab-Dot, $24.99
    New Eurostile! A redesigned Eurostile font, Astor font, was created inspired of one of most used fonts in the world. Idea was to make new, contemporary design of old Eurostile font which was created 1962. by designer Aldo Novarese. Main characteristics and features of Astor font are: beautiful design and contemporary font. May be used like display font, cargo font, OCR font. Most of glyphs have same thickness and high modularity in combining 2 or more glyphs. Good for architect’s projects, labeling, making environmental typography installations, for use of some interior or exterior designs, furniture designs etc.
  22. Pico by d[esign], $8.46
    Pico is the pixel font that works small and large—from web buttons to LED boards. The native font size is 16px, however you can work within any size that’s a multiple of 2. Pico is featured in the gorgeous mobile game Space Age: A Game of Cosmic Adventure by Big Bucket! The latest version of Pico (1.300) includes a staggering 454 new characters (from 235 to 689)! This update includes support for south eastern European and all new Cyrillic, Hebrew, Greek and math characters. Latin characters and kerning have also been updated and improved for legibility.
  23. Festivo LC by Ahmet Altun, $19.00
    With the lowercases of Festivo Letters Font Family, Festivo LC comes with new sketches, new shadows and also ornaments. Festivo LC Font Family is a handmade layered font which includes several textures and shadows. Different font types can be created using various combinations of Festivo LC Fonts and colors. The kernings and the metrics of Festivo LC Fonts are not the same as Festivo Letters' kernings and metrics. It is advised not to use them together. The various possibilities of the Festivo Font Family allows you to create a lot of great works such as posters, magazines, printings, t-shirts etc.
  24. Psychomachy by Gassstype, $27.00
    Hello Everyone, introduce our new product Font Psychomachy Handmade Scary Font with ligature and Multilanguage support.Introducing of designs look modern, unique and fun. It’s perfect for labels, quotes, posters, DIY projects, branding, packaging, greeting cards, websites, photos, photography overlays, signs, window art, scrapbooking, tags and so much more!our new product that inspired by Street Tagging, graffiti style with a fun theme very good for graffity poster, flyer, childrenbook, cartoon, comic etc . That is has charming, authentic and relaxed characteristic more natural look to your text You can activate 15 Alternates glyphs and 10 Ligatures glyphs OpenType panel.
  25. Urania by Hoftype, $49.00
    Urania is a new approach to early sans serif typefaces, in particular Ferdinand Theinhardt’s types which came out at the beginning of the 20th century. Urania is not an adaption, but a new interpretation of familiar and successful formal features, transformed into a contemporary look. The Urania family consists of 18 styles and it comes in OpenType format with extended language support for more than 40 languages. All weights contain ligatures, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows and alternative characters.
  26. Pagesso by Kaer, $19.00
    Introducing my new Renaissance script typeface Pagesso. Vintage font with unique decoration elements. Perfect to use in any fashion labels, glamour posters, luxury identity, etc. What's included? * Regular style * Uppercase and lowercase * Numbers * Symbols * Punctuation * Multilingual support If Pagesso is not ok, please check Sogia https://www.myfonts.com/fonts/kaer/sogia/ or Bronzen font: https://www.myfonts.com/fonts/kaer/bronzen-abundance/ I hope you enjoy this font. Follow my shop to receive updates of products and the very hottest news! If you have any question or issue, please contact me: kaer.pro@gmail.com Please request to add additional characters and glyphs if you need! Thank you!
  27. Orbita by Resistenza, $39.00
    Orbita is a new playful display font. Based on our popular ‘Stencil Creek’ skeleton and keeping its freshness and grace. The aim was to create a new version, dynamic and full of movement, so we came along with this idea of adding a pop up effect which creates a visual illusion of strokes moving in different directions. The family includes 4 versions of this font. It’s perfect to create headlines, posters, book covers, cards, wrapping paper, invitations, T-shirts, labels, packaging and an endless array of options for your projects. In these flags is also featured one of our popular font, ‘Nautica’
  28. Weiss Modern Gothic by Jvne77 Studio, $25.00
    Weiss Modern Gothic is the first digital re-creation with a lot of improvements of a late seventies well-known edited typeface by Bauer. At the time known as Weiss Initials Extra Bold or Weiß Modern Gothik, the design was inspired by the famous Weiß Initialen N°2 drawn by Emil Rudolf Weiß (1875-1942); also father of the non-less famous "Neuland" typeface. Strangely, this beauty seemed abandoned while sister-flared faces like Friz Quadrata, Flange, Serif Gothic or Romic are in a new wave of revival. Hoping this one will not again disappear... Happy new life.
  29. Hibernica by SIAS, $39.90
    Hibernica is a new genuine Irish sans in the classical modern style. With Hibernica it is possible to express Irishness in an up-to-date fashion rather than the traditionalist way. The design of Hibernica is based on my Lapidaria family. With Lapidaria it shares the classic appearance and coolness, stroke pattern, proportions and dimensions. Therefore Hibernica and Lapidaria are a perfect couple for bilingual text editing, e.g. Irish–English (not to forget the Greek parts of Lapidaria!). All fonts contain the full set of dotted ḃ ċ ḋ ḟ ġ ṁ ṗ ṡ ṫ in upper- and lowercase and an additional set of a dozen celtic ornaments. Hibernica also ows its “Minor-Medior” concept to Lapidaria, that is a special uncial-style variant set for lowercase letters. Choose from the six Hibernica fonts which suits your needs best! The Minor fonts are performing elegantly even in longer text bodies, whereas the Medior sorts offer a brillant and entirely new typographic look for headings and captions. Use Hibernica for outstanding designs – for a contemporary Irish understatement in typography. Wether you’re designing menus or shop signs, banners or ads, wether you do textwork upon historic topics or create T-shirts for St Patrick’s day – Hibernica is your new friend! For more new wonderful Irish fonts look at Ardagh and Andron Gaeilge!
  30. 57-nao by ILOTT-TYPE, $49.00
    Designed in 1950s Japan by Okanao & Kushiro, the perfect partnership until artistic temperaments drove them apart. The duo spent years crafting the font with the working title “Messenjā”, Okanao bringing technical expertise to craft letterforms, while Kushiro made it his life, obsessively working late into the night to check pages for errors. For him the project was never about making money, it was an artistic endeavor to reprint the great Western works of literature. When he found out Okanao had secretly sold the rights to the font for use as a logo for a major Japanese manufacturer, Kushiro burned all evidence of the designs in a fit of passionate fury. The two reportedly never spoke again. “Messenjā” was thought lost forever until a type specimen was discovered in a vintage typewriter box bought on eBay. Now redrawn and available as 57-nao, a faithful and beautifully crafted monospace characterized by what is considered Okanao’s defining moment, the angular loop on the lowercase ‘a’.
  31. Bix Bats by Linotype, $29.99
    The Bix Bats symbol family was developed in 2003 by Argentinean designer Victor Garcia to complement his display text font Bix Plain. Bix Bats contains four different symbol fonts. Most of the characters in these fonts have their lower halves reversed out. Typing a line of text in these symbol fonts, or mixing these symbol fonts with Bix Plain, will create a very interesting text effect: the bottom half of your lines of text will be reversed out, on top of a colored bar. Bix Bats Arrows contains numerous possible arrow combinations, from archery references to the American recycling symbol. Bix Bats Funny includes all of the symbols needed for a party, from beer steins to bunny rabbits! Bix Bats Shiny has enough starbursts to light up a night sky, and in Bix Bats Wired you will find all of the technological accessories needed to be in the now. All four fonts are included in the Take Type 5 collection from Linotype GmbH."
  32. Sticky Fingers by Comicraft, $19.00
    LOOK OUT! It's kinda creepy, we know, but we're convinced that this font does whatever a spider can -- in fact, we believe it can actually spin a web of pretty much any size, and even catch thieves as if they were bugs of some sort -- let's say flies. In fact we'd almost go so far as to say that, in the chill of night (perhaps at the scene of a crime) this font may just arrive like a streak of light in the nick of time. We're releasing this font now not for wealth or fame, we ignore those things, action is our reward. Here at Comicraft we think of life as a great big bang up, and whenever there's a hang up, you won't find us climbing -- or crawling -- the walls... well, not without STICKY FINGERS anyway. Find yourself a pair of webshooters and this font is the perfect complement to any Halloween costume.
  33. Antique Tuscan No 9 by HiH, $8.00
    Antique Tuscan No.9 was one of the earlier wood-type designs by William Hamilton Page. It was first shown among the specimens produced in 1859, shortly after Page entered into a new partnership with Samuel Mowry, owner of the Mowry Axle Company. The new company was named Page and Company and was located at the Mowry facility in the Greenville section of Norwich, Connecticut. Antique Tuscan No.9 is an extra-condensed version of the tuscan style that had been released in moveable type by Vincent Figgins of London in 1817 and had become so popular for advertising in the intervening years. Because of the extreme compression in the design, we might be tempted to describe it as "Triple-X," but that might be misleading. The analogy would, of course, be to clothing sizes, not movie ratings. Because of the compression, this typeface reads best when set extra-extra-extra large. For printing, we recommend 36 points or larger. For the screen, we suggest at least 72 points. An unusual and distinctive design, it is best used with discretion. If I were doing a term paper for school or submitting an article to a magazine for publication, I might use it for the title page, to grab someone’s attention. I would certainly not use it for the main body of text - not if I expected anyone to read what I wrote. If you wonder why we make this recommendation, take the Ten-Point challenge. Print this paragraph using Antique Tuscan No.9 and set the font size at 10 points. If you are young and blessed with good eyesight, you will probably be able to read it - with effort. So, here is the challenge: hand it to your Grandmother and ask HER to read it.
  34. Evergreen by Sudtipos, $39.00
    Evergreen is Koziupa and Paul going all Zeitgeist after a few Malbec drinks. Two fonts praise nature from when the lights go out to the crack of dawn, and vice versa. That's 24/7/365 of wild leafy Kumbaya. Even butterflies and flowers were mystified so much they had to get in there. Evergreen is local, organic, and certified free trade. At some point we wrote down the name of the jungle where it originated, then lost the parchment in the hot springs a few hours later. But that's immaterial. Crank up your Deep Forest sound, prep your Earthtone and Foliage palettes, and get into the big herbal.
  35. Elise by Context, $12.00
    Elise is a sweet natured, layered display typeface, with a few layers but a wealth of options. From the feminine to the fun to the nostalgic, Elise is a capable and personable set. Best used BIG and with color, you’ll always find an occasion for Elise’s charm. To use this typeface, once you have your copy in place in the design program of your choice, copy your text block and paste it directly on top of your existing text block. Set this new text block to a different Elise layer and voila! You’ll already start to see some interesting effects take place. In some cases, different effects are achieved by bringing The Elise Ribbed layer to the front or to the back. Also available is a free ornament set to get you started.
  36. Modesto Initials by Parkinson, $20.00
    Modesto Initials had existed as a single font for several years. I recently added a fill font to put color in the Inlines. The Inline font still works by itself. The Fill font works alone too, as an ultra Modesto on steroids. They work best together. Modesto is a loose-knit family based on a signpainters lettering style popular in the late-19th and early-20th centuries. It evolved from the lettering I used for the Ringling Bros. and Barnum & Bailey Circus Logo. The Modesto family was not planned. It just happened, a few fonts at a time over about fifteen years. In 2014 seven new Italic fonts and two Chromatic families were added. There is a downloadable MODESTO USER MANUAL PDF in the Gallery section for this family.
  37. Montecatini Pro by Louise Fili Ltd, $35.00
    Montecatini takes its cues from the elegant Stile Liberty travel posters of Italy in the early 1900s. In its successful first release by Louise Fili Ltd in 2017, the typeface introduced distinctive ligatures typical of the time when Art Nouveau emerged as a worldwide phenomenon. Now Montecatini has been expanded into 24 alluring styles, spanning 6 weights and 4 widths. With the addition of these new styles, Montecatini has a dynamic capacity for comprehensive use and pairing. Everything looks better in Montecatini, from book jackets to monograms to packaging and logos—and the wide selection of ligatures, weights, and widths makes copyfitting a delight. Montecatini Pro’s ligatures are setup as contextual alternates. If you would like to try out Montecatini Pro’s ligatures or learn more about the font, please visit: https://www.louisefili.com/montecatini-pro
  38. Whistle by Arendxstudio, $18.00
    Introducing: Whistle - Signature casual handwritten font with personal charm. With an elegant sweep that is perfect for branding your product needs and brand name. PUA ENCODING SUPPORT Whistle contains upper & lower case letters, numbers and various complete marks while Whistle Alt has an alternative character set with lowercase letters that are completely new. Ligatures available for several lowercase letters (more natural double letters). This can only be accessed through software with different devices or machine panels, eg Photoshop / Illustrator. There he is! I really hope you enjoy it - comments & likes are always welcome and accepted. More importantly, don't hesitate to send a message if you have a problem or question. Now just read this, go there and make it happen. Come and say hello on Instagram! https://www.instagram.com/aseprendii.otf/?hl=en
  39. Volterra by Blank Is The New Black, $25.00
    In today's typographic landscape, few would still consider Bodoni to have a "modern" feel, but there was once a time when it's vertical axis and thinned horizontal strokes were considered radical. Volterra—inspired by the forms of Bodoni—finishes what Bodoni started and eliminates the horizontal stroke altogether, breathing an elegant new energy into a 200-year-old classic. Named for the artist hired to paint loincloths over Michelangelo's "Last Judgement" when nudity in religious art was condemned, Volterra acknowledges that it is no easy feat picking up where a master left off. Volterra takes what has grown to feel traditional and transforms it into a delicate mixture of classic and modern, with razor-edged serifs and ultra-sharp strokes. Strictly a display face, the larger Volterra is used, the better it looks.
  40. Shopping Guide by Jeff Levine, $29.00
    While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design. ‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy. A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen. The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
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