France 1727, the book Le chemin Royal de la Croix is published. Centuries later the historical publication comes into the hands of Josep Patau, who uses its printed pages as a reference for a new digital typeface. Previously created for printing, those shapes adapt now to the screen and show the sophistication and authenticity of true Garalde types. Frenchute is a multipurpose typeface with 3 optical sizes. All the shapes were modified to cover different typographic needs. The diagonal axis and the moderate stroke contrast are taken further in the italics letterforms, where the design is far more expressive. The character set includes decorative forms and italic capitals with swashes, so the text looks prettier.

Please welcome a new Combinado Font Family that has it all: elegant display sans serif and serif fonts in three weights each; a modern calligraphy script that looks beautiful next to them; a sans serif font designed specifically for the best on-screen reading experience, which comes in two weights (for now! more to come); and the last but not least - Design Elements font that has more than 70 elements to compliment your designs. This font family is very universal and you can use it everywhere: websites, instagram ads, magazines, books, cards and invitation designs, as well as in all possible personal design project that do not fit in any of the listed categories! Enjoy!

Celebrity is a new execution of a film type concept put forth by Willy Wirtz in 1971. The original idea, called Latus, had many irregularities and unfit characters that are now fixed and expanded in this digital version. Celebrity's construct combines extreme thicks with hairline thins to build forms that contribute to a type totality that is at once modern and techno, as well as retro-deco. Eye catching and memorable, Celebrity is ideal for use on posters, book covers, media sleeves and packaging. It also has enough geometric appeal to inspire unique logos and set attractive titling. Celebrity comes in all popular font formats, and includes a very expanded Latin character set.

Introducing Kelaskin, a classic serif font that exudes elegance and sophistication. Its timeless design is perfect for any project that requires a touch of old-world charm. Kelaskin features a stylistic set that alternates on both uppercase and lowercase letters, giving you more options to customize and create unique designs. This font is versatile and perfect for a wide range of applications, from branding to editorial design. Its multilingual support ensures that your message can be conveyed across various languages and cultures without any hiccups. With Kelaskin, you can bring a touch of timeless class to your design projects. Get Kelaskin now and elevate your design to a new level of beauty and professionalism.

Gelato Fresco represents a coming-of-age of a script font that started life in 2011 as the popular Gelato Script. In 2018, Gelato Luxe sought to improve on Gelato Script, and now, with the addition of extra weights for the first time, Gelato Fresco takes the baton. What was always a typographically sophisticated and versatile font, has reached new levels of usability as it becomes a family. In its previous incarnations, the typeface has graced everything from designer handbags to prime-time TV shows; food blogs to wedding invitations; glossy magazines to (not so imaginatively!) ice cream shops. I can't wait to see what this even more versatile version gets used for.

The Modesto Text Family is text in name only. It’s called Text because it has a Lower Case, and also to distinguish it from the rest of the Modesto clan. Modesto is a loose-knit family based on a signpainters lettering style popular in the late-19th and early-20th centuries. It evolved from the lettering I used for the Ringling Bros. and Barnum & Baily Circus Logo. The Modesto family was not planned. It just happened, a few fonts at a time over about fifteen years. In 2014 seven new Italic fonts and two Chromatic families were added. There is a downloadable MODESTO USER MANUAL PDF in the Gallery section for this family.

Chaweng is a coastal region on Ko Samui, an island in the Golf of Thailand, about 20 miles off the mainland. The design of Chaweng is based on some 'Latinese' characters Peter Rosenfeld detected while celebrating Chinese New Years Eve with people from Thailand and China on the beach of Chaweng. Ralph M. Unger took on the idea and developed a completely new typeface, very beautiful, very 'Latinese'. Chaweng obviously shows some of the typical characteristics of Chinese ideograms, still keeping a high level of legibility. To add something really special, Unger digitized the Chinese signs of the zodiac which change annually, on the occasion of the Chinese New Years Eve.Chaweng is perfect for signs and small texts, e.g. for any Asian restaurant and shops, menues, displays, China towns etc.

Neubau is a condensed geometric display typeface, designed in 2009. The inspiration for this face came from Joost Schmidt lowercase letters developed during 1925-28 in Bauhaus Dessau. Schmidt was one of the proponents of New Typography – a movement advocating the use of only lowercase letters which were constructed strictly geometrically using only ruler and compass. Neubau Pro is the new edition of Neubau fonts. The new typeface is an upgraded version of an old fonts (2009), with careful refinements to glyph shapes, and the extension of glyph amounts which enabled support of more Latin languages as well as Greek and Cyrillic languages. Neubau Pro is released in six styles with small caps, and true italics, and contains OpenType features. This typeface can be used for editorials and print designs.

If you're familiar with the work of Eisner Award winning artist Tim Sale, you'll also be familiar with the soft curves and hard edges of the characters he brings so vividly to life in the pages of GRENDEL, BATMAN and SUPERMAN. Now you can get to know a selection of the characters Tim has been working on his whole life, and Comicraft has been kind enough to arrange them in alphabetical order for you! Based on Tim's own hand lettering work in the lost Dark Horse classic, BILLI 99, the Tim Sale font brings together the class and finesse of Hunter Rose, the elegance and charm of Bruce Wayne and the honesty and trustworthiness of Clark Kent. Don't go into the big city alone at night without it. See the families related to Tim Sale: Tim Sale Lower & Tim Sale Brush.

I've been working on a usable sans serif for body copy since the mid-1990s (though I certainly did not know it at the time). This one works well. It started life back in the mists of time as a scan of an old German font by Carl Fahrenwaldt. It was developed fully as a synergized serif with strong traditional roots and released as Bergsland Pro. Now it finally makes it to where I was headed all along as a sans text font. This is a well modulated humanist, sans serif font family with many OpenType features and over 600 characters: Caps, lower case, small caps, ligatures, swashes, small cap figures, old style figures, numerators, denominators, accents characters, ordinal numbers, and so on. It is designed for text use in body copy. But it also works very well for elegantly stylized display.

Jana Nikolic was finishing her degree program at the Faculty of Applied Arts, in Belgrade, with a final project that would combine her two majors: type and book design. Three stories from William Saroyan's My Name Is Aram would provide the text for the book, to be set in a typeface that Nikolic would design. Nikolic knew something special was happening the moment she put pen to paper. The letters just emerged," she recalls. "I started to explore a few new pens and found one I loved. I was able to make its tip bend with pressure." Like the family Saroyan writes about, the design flowing from Nikolic's pen would be simple but a little quirky. "When there were a whole bunch of little black letters around me," continues Nikolic, "I saw that this was going to be a very interesting typeface family." Nikolic drew Latin and Cyrillic letters, lowercase and capital letters, wide letters and narrow letters. She was surprised at how quickly and easily the design came. "There were no badly written letters," she says. "I hardly had to rework them and they fit together remarkably well." ITC Aram's standard character complement consists of one set of lowercase letters and two sets of capitals: one narrow and the other wide. The wide caps can be used with the standard lowercase, or mixed with the narrow caps for a variation on "cap and small cap" copy. The ITC Aram create the opportunity to mix and combine the letters into playful typographic expressions. Words and sentences that twinkle; text that seems light and alive - one runs the risk of creating work that is both delightful and charming when setting copy in ITC Aram."

Palatino Arabic is a collaboration between Lebanese designer Nadine Chahine and Prof. Hermann Zapf. The design is based on the Al-Ahram typeface designed by Zapf in 1956 but reworked and modified to fit the Palatino nova family. The design is Naskh in style but with a strong influence of the Thuluth style as well. This is evident in the swash-like finials and the wide proportions of the letterforms. It is designed for use in print in both large and small sizes. The counters are wide open to allow for better readability in small sizes as well as to maintain an open and friendly appearance. The font has 1091 glyphs and includes a large number of extra ligatures and stylistic alternates as well as the basic Latin part of Palatino nova and support for Arabic, Persian, and Urdu. It also includes proportional and tabular numerals for the supported languages. Palatino Arabic wins Type Directors Club award. Each year, the New York-based Type Directors Club judges typeface designs from all over the world in their TDC2 contest. Linotype is pleased to announce that a very new typeface of its own is among 2008’s winners: Palatino Arabic. A collaboration between Nadine Chahine and Prof. Hermann Zapf, this face is an extension of Zapf’s Al-Ahram Arabic type from 1956 recreated to join the Palatino nova family.

Greater Amberjack is a modern script typeface, a modern script that is elegant and fun. A combination of classic and modern style fonts. This font can be used easily, even in mixing and matching with other fonts so that it can provide alternatives and new sensations for you when working on various projects. Greater Amberjack can be used for various purposes such as logos, brochures, wedding invitations, cover magazines, packaging, t-shirts, letterheads, labels, news, posters, and more. Greater Amberjack features OpenType stylistic alternates, ligatures and International support for most Western Languages. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or later versions. Greater Amberjack is coded with PUA Unicode, which allows full access to all the extra characters without having special designing software. Mac users can use Font Book and Windows users Character Map to view and copy any of the extra characters to paste into your favorite text editor/app. If you have any question, don't hesitate to contact me by email : megatype04@gmail.com Thanks so much for looking and Enjoy it!

Tuscan wood types cover a fairly wide range of styles, and there is sometimes confusion over what is classified as a Gothic Tuscan and what is considered an Antique Tuscan. HWT American Chromatic and P22 Tuscan Expanded are more precisely faces of the Antique Tuscan variety. Gothic Tuscans are generally absent of the heavy serifs typically associated with their Antique Tuscan brethren (although decorative bifurcation of terminals can imply serifs). Additional internal decoration with spikes along the stems gives some Tuscans their distinctive look, these faces are often described as “Circus Types.” Tuscan Extended is an extremely wide design, with a distinctive slab crossbar running through the center of most characters. Each letter is a complex system in its own right. This typeface is best used very large in short headline work. The style defies falling clearly into either the Antique Tuscan or Gothic Tuscan category. The new HWT version of Tuscan Extended has been meticulously redrawn by Frank Grießhammer. During production, he also incorporated a number of new letterforms, bringing the font to over 300 characters (including a full ASCII character set and Central European accented characters).

Nicolette is a handwritten script font that is given a modern touch and front and back swashes. Can be used for various purposes. Suitable for Branding, Happy New Year, Logos, Greeting Cards, Stationery, Weddings and Offers. Such as titles, signatures, wedding invitations, t-shirts, letterhead, signboards, labels, music titles, news, posters, badges etc. if you want to use it for your work, this font can be used easily and simply because there are many features in it to load a lower complete set of letters and include initial letters and terminals, alternatives, binding and support for many languages. File included: Nicolette. otf To activate the OpenType Stylistic alternative, you need a program that supports the OpenType feature such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or a newer version And this Font has provided a PUA key code (special letters coded). There are additional ways to access alternatives / swash, using Character Map (Windows), Nexus Fonts (Windows), Font Books (Mac) or software programs like PopChar (for Windows and Mac). If you need help or advice, please contact me via email "cooldesignlab@gmail.com"

Bon Air was one of a series of script typefaces cut into wood by the Hamilton Manufacturing Company for the Morgan Sign Machine Co. (makers of the Line-o-Scribe showcard press) in the mid 20th Century. These were some of the last new designs cut into wood by Hamilton until the museum revival in the early 2000s. Bon Air was created in 1958 and trademarked in 1961. The wood type made for Morgan was used largely in department stores to make their own signage. The script styles are reminiscent of sign painters alphabets and evoke a Mad Men era advertising aesthetic. The font was only cut in four sizes: 12, 18, 36 and 72 line. It was distributed by Morgan for use in their presses, but as type high wood type, it could be used on any press. The font was issued with several alternate letters and ligatures to simulate the effect of hand lettering. Its lively strokes and odd details give it an exotic flavor suitable for advertising display work. The digital version includes all of the original alternates plus new characters to fill out a full European character set.

The inspiration source for MFC Botanical Borders is a collection of border treatments from the 1886 “Spécimens de caractères d'imprimerie” by E. Houpied a Paris. This collection of elegant floral and foliage borders has been put together with their original decorated rules, as well as alternate matching precision rules for added versatility. You can start with a new document or work on a new layer within an existing document. Select MFC Botanical Borders from the font menu. (Some users may have font previewing enabled in the font menu which will cause the font name to appear as border elements, disable this option in order to choose the name) Make certain that the point size of the font is the same as the leading being applied to the font so the borders will meet up properly. While we’ve adjusted this within the font, your program may override these settings. For instance a 12 point font should have 12 points of leading. A PDF guidebook for MFC Botanical Borders is included in the font package. Download and view the MFC Botanical Borders Guidebook if you would like to learn a little more.

Introducing Mikea – Elegant Luxury Font Elegance Personified Mikea – Elegant Luxury Font is, without a doubt, the epitome of sophistication and class. It has been meticulously crafted to infuse a touch of opulence into your designs. Luxury Redefined Furthermore, this sans serif font exudes luxury in every letterform, making it an ideal choice for projects that require a sense of opulence and refinement. It takes the concept of luxury to a whole new level. Timeless Elegance Mikea encapsulates timeless elegance. It ensures that your designs maintain a sense of prestige and grandeur that stands the test of time. With Mikea, your work exudes a classic charm. Perfect for Prestigious Projects Whether it’s high-end branding, premium packaging, or upscale invitations, Mikea’s elegant luxury font elevates the perception of your projects to new heights. It is the ultimate choice for conveying prestige. In Conclusion In conclusion, Mikea – Elegant Luxury Font is your gateway to a world of sophistication and grandeur. With its timeless elegance and unparalleled refinement, it effortlessly adds a touch of luxury to your designs. When you choose Mikea, you choose the finest in typographic elegance, setting a standard of opulence and prestige that leaves a lasting impression.

Fountaine script is a fresh new font script that comes in both clean and rough styles, so this font can provide an alternative, new sensation and vintage feel for the designer or craftsperson working on various projects. This font is perfect for all your projects such as wedding invitations, greeting cards, branding materials, business cards, quotes, posters, insignia, badges, greeting cards, vintage logos, or you can use this font for logo projects (logotypes) and more! Fountaine script comes with a total of 325 glyphs. The alternative characters are divided into several Open Type features such as Swash, Stylistic Sets, Stylistic Alternates, Contextual Alternates, and Ligatures. The Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Corel Draw X version or Microsoft Word. And this Font includes PUA Unicode (specially coded fonts) so that all the alternate characters can easily be fully accessed by a craftsperson or designer on either Windows or Mac computers without the requirement for fancy design software. Mail support: If you have any question, please contact me Via e-mail "unicodestudio@gmail.com" Thank You!

The inspiration source for MFC Spindler Borders is a collection of border treatments revived from the “Catalog 25 TYPE FACES” by Barnhart Brothers & Spindler. The border designs were recreated from two different border sets, “Classic Art Borders” and “Classic Black & White Borders”. This collection of borders represents a structured repetition of elements in various ways to create elegant patterns and backgrounds. You can start with a new document or work on a new layer within an existing document. Select MFC Spindler Borders from the font menu. (Some users may have font previewing enabled in the font menu which will cause the font name to appear as border elements, disable this option in order to choose the name) Make certain that the point size of the font is the same as the leading being applied to the font so the borders will meet up properly. While we’ve adjusted this within the font, your program may override these settings. For instance a 12 point font should have 12 points of leading. Download and view the MFC Spindler Borders Guidebook if you would like to learn a little more.

10 years later, one of the first geometric typefaces in our portfolio and a popular favorite of yours is rising to a whole new level! We’re revealing the stand-alone type family Code Next—a staggering evolution from Code Pro in functionality, versatility, and application. The transformation includes 6 new weights, 10 new Italics, full support of Extended Cyrillic and Greek, full redesign and glyphs refinement, 2 variable fonts, to name but a few. Going back to 2011, the grotesque-inspired Code Pro was designed to complement memorable pieces that make a statement. Balancing between stylization and simplification, it was encoded with the distinct voice of basic organic shapes to stand the test of time. Little did we know, it would expand and live up to the potential of a “font from the future” as the new Code Next. Today, a type family of 22 styles, this geometric sans solidifies its relevance and carries a strong constructive aesthetic through simplified forms with a twist. These fit any modern design in print, web, and display visualization. Developed to go above and beyond, Code Next comes prepared for multi-script projects with Extended Latin, Extended Cyrillic, and Greek. Explore Code Next’s versatility and switch things up with the help of 2 variable fonts, more than 1280 glyphs, and an extensive OpenType features set including small caps, standard and discretionary ligatures, contextual and stylistic alternates, stylistic sets, case sensitive forms, and much more. Overview: • Font family of 22 fonts • 10 weights • Languages - Full support of Extended Latin; Extended Cyrillic; Greek • Entirely refined design and metrics • Glyph count - 1288 • Variable fonts - 2 fonts OpenType features: • Small Caps • Standard Ligatures • Discretionary Ligatures • Contextual Alternates • Stylistic Alternates • Stylistic Sets • Case-Sensitive Forms • Ordinals • Localized Forms • Lining Figures • Proportional Figures • Tabular Figures • Oldstyle Figures • Subscripts • Scientific Inferiors • Superscripts • Numerators and Denominators • Fractions • Roman figures • Extensive mathematical support • Navigation symbols

When you think of marmalade or jam (that’s Marmellata in Italian), images of a happy breakfast table are conjured up into the mind, with of course the unforgettable emotive response accompanied. These emotions are exactly what our Marmellata fonts can conjure up for your designs as well (we agree, nothing can beat marmalade on a hot toast)! Our Jar 1 is ideal for all designs where you need to send across a feeling of care, childhood, comfort, motherhood or friendship...amongst all those ideas you will get on your own! With that classic breakfast table feel, you are sure to connect on a very comforting level with all those who view your designs using these fonts. May we suggest, these fonts go very well with unusually dull colours, and can add a spark of life to the most mundane of words! Try getting a taste of our Jar 2 if you want even more of the classic taste (sorry, touch!).

American Copper Family is a vintage font inspired by an old American motorcycle logo. The logo looks very manly and strong, just like the motorbike. American Copper Script is the dominant one that turns the logo into a font. Whereas the Sans and Block family is a complement to the Script. But all three are a very good unit to be juxtaposed together. American Copper is a font made for you (designers) who love automotives: old cars and motorbikes. Anything related to automotive. Besides these two objects, this font is also very cool for music-themed design needs; rock n roll, metal, rockabilly, and others. Oh yes, Custom Culture is another very interesting thing to be depicted with this font. Workshop logo for example. It will look very unique with Interlock on American Copper Script. Pair it with American Copper Block. And, BOOM! The logo will look very manly. If you are curious, you can download the American Copper Script Demo version to try. Happy Designing. Cheers

Houschka Alt Pro is a carbon copy of the Houschka Pro family with one key difference: the rounded signature glyphs A & W on the default positions swap places with their straight alternates. Houschka was named after Georg Houschka, a sadly defunct confectioner’s shop in Salzburg, Austria, which had a wonderful 1930s frontage and distinctively rounded letterforms in the sign above the door. Houschka Pro is the follow up to the original Houschka type family which first appeared back in 1999. Character shapes have been improved, kerning and spacing refined, and OpenType features include CE, Baltic, Turkish & Cyrillic language support plus small caps, 3 stylistic sets, contextual alternates, ligatures and 4 sets of numerals. Houschka is a clean and legible modern sans serif typeface which shares the humanist qualities of Gill Sans and Johnston but retains a uniquely charming character of its own (particularly in signature glyphs A, G, Q, W, u & w). The monolinear structure, rounded corners and rolling curves give Houschka a soft and friendly appearance.

Widia hand brush is a script in a new, modern, handmade calligraphy, with decorative characters, suitable for invitations, greeting cards, branding materials, business cards, quotes, posters, and more.

Southern colonialist is a new slab typeface from Intellecta, based on ancient advertisements from the Wild West of America Good for titling and display usage; in many styles.

The new release is called Noki. A font family Ideal for flyers, label, logos, magazine, product branding, corporate branding, signage, posters and certainly in advertising. Check it out !

New modern font with aesthetic principles of renowned Bauhaus design school. It's based on radically simplified forms, functionality and rationality. The embodiment of modernism, modern and authentic style.

North Blue is a new, stylish and quirky script. It was created to look as close to a readable script as possible, and includes great swash characters too.

Western Sky is a revival of a late 1800s Italian font known as Italian Slab Fancy or Dodge City. New to this font is the rope swash version.

Rotunde is a very bold contemporary sans serif font. It is ideal for headlines, titles, branding, small blocks of text or wherever a fresh new look is desired.

A single weight rounded font, similar to the popular Futura font with several new twists. Usage recommendations include captions, packaging, invitations, cards, posters, ads, book jackets, and manuals.

The 2031 typeface is a toolbox made of fonts from the 2030 typeface. 3d, outlines, shadows and other graphic effects remix each style into a new postmodern typeface.

A unique looking sanserif that connects like a script. It's different and innovative design creates a whole new look. A great decorative display font with lots of applications.

Misano a new, modern and fresh script with a handwritten style making this font looks elegant, natural, stylish and perfect for any awesome projects that need handwriting taste.

Nakeisha New fresh & modern style with handmade calligraphy, decorative characters and dancing lineage! So wonderful are invitations like greeting cards, branding material, business cards, quotes, posters, and more !!

Rinzler AOE is a revival of a LetterGraphics film type called Caren. A modular, mechanical, sans-serif stencil all rolled up into one retro typeface. It's not an all-purpose typeface, it's not an everyday typeface, but it is a cool typeface for the right design projects. Rinzler AOE carries itself with a bold weighted style, and stencil cutouts that don't follow standard stencil formatting. It might be considered more of a techno stencil (if there is such a thing). It reminded me in a vague way of TRON, hence the main poster graphic styling, although it looks NOTHING like the Tron titling typeface. Nevertheless, it's a fun typeface that needed to be preserved and used again. WHAT'S INCLUDED: Extensive language support. Rinzler has accented and special characters that support the following languages: Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan Cornish, Corsican, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Galician, German, Hungarian, Icelandic, Irish, Indonesian, Italian, Kurdish, Leonese, Luxenbourgish, Malay, Maltese, Manx, Maori, Meru, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Occitan, Oromo, Polish, Portuguese, Rhaeto-Romanic, Romanian, Scottish Gaelic, Scots, Serbian (Latin), Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Turkish, Walloon, & Welsh. One of my guilty pleasures is in taking the time to recreate historical typefaces as digital fonts, but a lot of incredible historical typestyles created as wood or metal or film type usually have bare bones character sets and have been lost or only exist as limited specimen proofs in old books. These typefaces may have more niché uses than modern typefaces, but I believe it is important nonetheless to preserve these typefaces for future generations. These typefaces, if nothing else, can often inspire new creations.

FF Good is a straight-sided sans serif in the American Gothic tradition, designed by Warsaw-based Łukasz Dziedzic. Despite having something of an “old-fashioned” heritage, FF Good feels new. Many customers agree: the sturdy, legible forms of FF Good have been put to good use in the Polish-language magazine ‘Komputer Swiat,’ the German and Russian edition of the celebrity tabloid OK!, and the new corporate design for the Associated Press. Although initially released as a family of modest size, the typeface was fully overhauled in 2010, increasing it from nine styles to 30 styles, with an additional 30-style sibling for larger sizes, FF Good Headline. In 2014, the type system underwent additional expansion to become FontFont’s largest family ever with an incredible 196 total styles. This includes seven weights ranging from Light to Ultra, and an astonishing seven widths from Compressed to Extended for both FF Good and FF Good Headline, all with companion italics and small caps in both roman and italic. With its subtle weight and width graduation, it is the perfect companion for interface, editorial, and web designers. This allows the typographer to pick the style best suited to their layout. As a contemporary competitor to classic American Gothic style typefaces—like Franklin Gothic, News Gothic, or Trade Gothic—it was necessary that an expanded FF Good also offers customers both Text and Display versions. The base FF Good fonts are mastered for text use, while FF Good Headline aims for maximum compactness. Its low cap height together with trimmed ascenders and descenders give punch to headlines and larger-sized copy in publications such as newspapers, magazines, and blogs. There is even more good news about FF Good: it has something of a serif companion. Łukasz Dziedzic built FF Good to work together with FF More, creating in a powerhouse superfamily that is versatile in both its function and aesthetic.