FF Bauer Grotesk is a revival of the metal type Friedrich Bauer Grotesk, released between 1933 and 1934 by the foundry Trennert & Sohn in Hamburg Altona, Germany. The geometric construction of the typeface, infused with the art deco zeitgeist of that era, is closely related to such famous German designs as Futura, Erbar, Kabel and Super Grotesk that debuted a few years earlier. However, FF Bauer Grotesk stands out for being less dogmatic with the geometry, lending the design a warmer, more homogenous feeling. The oval “O” is a good example of that, as well as characteristic shapes like the capital M or the unconventionally differing endings of “c” and “s” which make for a less constructed look. The design was started by Thomas Ackermann, and he collaborated with Felix Bonge to evolve his original ideas into this fresh, modern geometric typeface family. FF Bauer Grotesk contains 6 weights with accompanying italics, and a wide range of OpenType typographic features including small caps, figure styles, fractions and contextual alternates. NEW: the new FF Bauer Grotesk W1G versions features a pan-European character set for international communications. The W1G character set supports almost all the popular languages/writing systems in western, eastern, and central Europe based on the Latin alphabet including Vietnamese, and also several based on Cyrillic and Greek alphabets.

Jim Rimmer’s first typeface was originally published in 1970 as a basic film type alphabet through a small, independent type house in central California. Its sources of influence (now calligraphic type standards by Dair, Goudy and Zapf) are ones that remained with Jim for the rest of his career. If you squint at Totemic in just the right way, you can see some recognizable themes Jim would later flesh out and make his own in later works throughout his career as a type designer and printer. Totemic is now available for the first time as a digital font, of the refined and expanded kind now expected from Canada Type. It comes with quite a few standard advanced typography features: Small caps, caps-to-small-caps, automatic fractions and standard ligatures, stylistic alternate sets, six kinds of figures, case-sensitive forms, and extended Latin language support. It also comes with a very unique and unprecedented feature: Variably stackable totem poles. Simply enable the discretionary ligatures feature, type any unique three-digit combination using numbers between 1 and 4, and watch the magic happens. With a name like Totemic, we just couldn't help ourselves. Many thanks to Andrew Steeves of Gaspereau Press for finding Jim’s lost gem in a most unexpected place, and for helping us bring it back to life 45 years after its analog birth. 20% of Totemic’s revenues will be donated to the Canada Type Scholarship Fund, supporting higher typography education in Canada.

Voguish – Sophisticated Calligraphy Are you looking for an outstanding and unique font? Do you want to add some fun and playfulness to your creations? Then this is the font that you need! Say hello to Voguish – the new, exclusive, and elegant font! Voguish is a sophisticated font ideally crafted to easily create amazing results with a minimum of fuss. Voguish is a perfectly balanced font with unique, stylish letter shapes that have been combined with a sophisticated contemporary touch. Being a perfectly multifunctional font, it is the ideal fit for new season designs. It’s perfect for all those luxurious projects or designs that you want to stand out from the crowd! Download it now and make all your dreams come true! It’s so unique and elegant in look, that it will be the talk of your town! Voguish features: A full set of upper & lowercase characters Numbers & punctuation Gorgeous ligatures A full set of alternate upper & lowercase characters Uppercase beginning swashes Lowercase ending swashes Lowercase alternates characters Multilingual symbols PUA Encoded Characters – Fully accessible without additional design software. Feel free to give me a message if you have a problem or question. Thank you so much for taking the time to look at one of our products.

Quendel has been expanded to become Quendel Happy Family. Apart from the new Bold weight for easy distinction and emphasis, there are now four other very exciting variants, rendering different writing tools and writing materials. The basic form of Quendel was written with a Japanese bamboo tip and therefore embodies a form letter of natural flow. The new versions show other features that provide the feel of written scripts. While the styles Wood and Crayon include some alternate characters, Q Marking Pen and Q Fingertip, due to their apparently more complex enacted forms, do not need additional alternates without looking stiff or boring. The wood relief of Quendel Wood was created by a freehand wood relief drawn with oiled chalk. Quendel Marking Pen seems to be written with a felt-tip pen soon depleted. At the same time it is also reminiscent of the blooming effect, which we know from photography. The name of Quendel Fingertip suggests what can be seen - someone seems to have written with the finger in a grainy material. One would like to try it himself. The effect of broken lines which can be gained by writing with chalk as reflected in Quendel Crayon. Almost like parched sandy soil, the writing material seems to crumble.

The Face2Face (F2F) series was inspired by the sound of 1990s music, personal computers, and new font creation software. For years, Alexander Branczyk and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. The typeface F2F OCRAlexczyk is one of the Face2Face fonts in Linotype's Take Type Library. It is based on the popular computer font OCR A, which was developed by the American National Standards Institute in 1966 as a system of letters that both humans and machines could easily read. Alexander Branczyk made a more 1990s/techno version, which later became this font.

AlphaBravo was born on a napkin. I was just doodling, playing around with letterforms when the ballpoint glided a little bit too far and suddenly I had my first letter with the dash sticking out on the left of the e’s horizontal line. I quickly checked on how many letters I could let a line stick out! Then I wrote a couple of words that way and letters joined in the most unusual places, creating new closed forms. I gave the font a try and quickly discovered, that I had stumbled onto an interesting new typeface. I didn't know how to call it, so I simply used the first two letters of the alphabet, Alpha and Bravo. Looking forward to Charlie and Delta, your very curious, Gert Wiescher.

This year we attended the Bologna Children’s Book Fair in Italy. In our days off, we went to Piazza Maggiore to see what the city had to offer and luckily for us we saw an incredible store sign saying CAMPORA. We took some pictures of the typed font and later back in the studio we discovered that it was Dynamo. Immediately our minds were blown away by its beauty and thus we decided to design a new font inspired by its sharp and geometric design adding new weights and OpenType features. In the process we realized that both Dynamo and one of our favorite fonts Avant Garde, share a similar structure, so we made a type mashup between these beauties, including the sharpness of Dynamo and the revolutionary ligatures of Avant Garde.

The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Alexander Branczyk and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Branczyk and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F Frontpage Four is one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype GmbH. Branczyk designed 16 of these himself."

The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Alexander Branczyk and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Branczyk and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F Burnout Chaos is one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype GmbH. Branczyk designed 16 of these himself."

The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Stefan Hauser and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Hauser and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F Haakonsen is one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype GmbH. Hauser designed two of these himself."

The Face2Face (F2F) series was inspired by the techno sound of the mid-1990s, personal computers and new font creation software. For years, Thomas Nagel and his friends formed a unique type design collective, which churned out a substantial amount of fresh, new fonts, none of which complied with the traditional rules of typography. Many of these typefaces were used to create layouts for the leading German techno magazine of the 1990s, Frontpage. Nagel and his fellows would even set in type at 6 points, in order to make it nearly unreadable. It was a pleasure for the kids to read and decrypt these messages! F2F EI Dee Cons one of 41 Face2Face fonts included in the Take Type 5 collection from Linotype. Nagel designed nine of these himself."

Driver Gothic is based on the typeface used for Ontario license plates. Although unique among Canadian provincial license plates, this face is very similar to, if not outright identical with, the face used on car plates in 22 American states: Arizona, Connecticut, Florida, Illinois, Iowa, Kentucky, Louisiana, Maine, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, Ohio, Oklahoma, Vermont, Washington, and West Virginia. Driver Gothic is available in all popular font formats, and is comprised of a very extended character set (over 750 characters) covering a wide range of languages, including Central and Eastern European languages, Greek, Cyrillic, Esperanto, Turkish, Baltic and Celtic/Welsh. Driver Gothic Pro, the OpenType version, contains class-based kerning and push-button stylistic alternates for use with apps that support advanced typography. Buckle up!

New formula for an alphabet: unicase + monowidth. Realized in an exceptional diversity of styles.

Will this be your next tattoo? Or will this be your new Yacht logo?

A new font for those wanting a techno style. Please see our informative video.

We destroyed our fonts and create a new collection with our best-sellers types.

Gert Wunderlich’s Maxima font family in a new, most extended redesign by RMU Typedesign.

Download this "Unique" font…it'll add a whole new twist to your scrapbook journaling.

Nimble carries a strong, unique, cute, elegant, and formal character theme with a different touch, giving a new impression. beautiful, harmonious, relaxed but still formal. This font is rich in uniqueness in various characters in each letter, especially uppercase letters. you can alternate calls in each uppercase letter to create a new and captivating look in writing a name or trademark or something else. This font is perfect for strong text with displays for a wide variety of branding, advertising, posters, banners, packaging, news headlines, magazines, websites, logo design, and more.

Qiomy is A New Display font that perfect for unique Branding and any Design needs A New font that we created special for Unique branding needs, with unique style that ready to add value of your brand. It's so nice to leverage designer or product owner that need solutions to make their design look more unique, Stylish and elegant. Qiomy New Display font ready with: Lowercase and Uppercase characters with Ligatures Numbers and Punctuations Preview as a inspirations that you can do with Qiomy font Available for PC and Mac Wish you enjoy our font.

I'm always experimenting with new ideas for display fonts. I took the inside counter of a capital 'O', divided it into quarters, and applied an outline stroke to all the elements. By removing two quarters of the inside counter I had the beginnings for an interesting new design. Of course, the hard part was getting all the other letters in the alphabet to work well together using this approach. It's often a labor of love trying to shape an idea into a new typeface. I find the entire process stimulating and rewarding.

The ITC Franklin™ typeface design marks the next phase in the evolution of one of the most important American gothic typefaces. Morris Fuller Benton drew the original design in 1902 for American Type Founders (ATF); it was the first significant modernization of a nineteenth-century grotesque. Named in honor of Benjamin Franklin, the design not only became a best seller, it also served as a model for several other sans serif typefaces that followed it. Originally issued in just one weight, the ATF Franklin Gothic family was expanded over several years to include an italic, a condensed, a condensed shaded, an extra condensed and, finally, a wide. No light or intermediate weights were ever created for the metal type family. In 1980, under license from American Type Founders, ITC commissioned Victor Caruso to create four new weights in roman and italic - book, medium, demi and heavy - while preserving the characteristics of the original ATF design. This series was followed in 1991 by a suite of twelve condensed and compressed designs drawn by David Berlow. ITC Franklin Gothic was originally released as two designs: one for display type and one for text. However, in early digital interpretations, a combined text and display solution meant the same fonts were used to set type in any size, from tiny six-point text to billboard-size letters. The problem was that the typeface design was almost always compromised and this hampered its performance at any size. David Berlow, president of Font Bureau, approached ITC with a proposal to solve this problem that would be mutually beneficial. Font Bureau would rework the ITC Franklin Gothic family, enlarge and separate it into distinct text and display designs, then offer it as part of its library as well. ITC saw the obvious value in the collaboration, and work began in early 2004. The project was supposed to end with the release of new text and display designs the following year. But, like so many design projects, the ITC Franklin venture became more extensive, more complicated and more time consuming than originally intended. The 22-font ITC Franklin Gothic family has now grown to 48 designs and is called simply ITC Franklin. The new designs range from the very willowy Thin to the robust Ultra -- with Light, Medium, Bold and Black weights in between. Each weight is also available in Narrow, Condensed and Compressed variants, and each design has a complementary Italic. In addition to a suite of new biform characters (lowercase characters drawn with the height and weight of capitals), the new ITC Franklin Pro fonts also offer an extended character set that supports most Central European and many Eastern European languages. ITC Franklin Text is currently under development.

Lively, friendly and fun. Blackcurrant is derived from a poster campaign Rian Hughes designed for the youthful Japanese woman's outfitters, Yellow Boots. The original logo formed the basis of the Black version; the narrower Squash version was added fro the commercial release. The lower case was added two years later due to popular demand. In 2010 the font was further accessorised with extensive ligatures, made possible with the then-new Opentype technology.

The thin, stylish Art Deco slab serif lettering featured on the cover of the 1934 sheet music for “Then I’ll be Tired of You” inspired the digital type face Park West JNL, which is available in both regular and oblique versions. Central Park West has always been the upscale area for affluent New Yorkers, but in the Great Depression years of the 1930s the mystique of the well-to-do held an even stronger significance.

The Diamond Negative and Diamond Positive fonts feature sans serif capitals and figures in a diamond shaped background, in positive and negative form. Diamond Negative and Diamond Positive are useful in labelling, on invitations and certificates and for short headlines and intros in advertising. Diamond Bodoni features condensed Bodoni-style capitals and figures reversed on to a diamond shaped background.

VAG Rounded Next brings a classic 1970s typeface up to date, keeping all of its easy going, approachable personality but adding some much-needed versatility and language support. Originally commissioned by Volkswagen, VAG Rounded remained in use by the company until the early 90s and has also been used by Apple, Skype and Myspace. Its enduring appeal lies in its appealingly rounded terminals, and its immediate, informal tone of voice. “When you look at the Volkswagen Beetle it has these curves that are timeless and legendary,” says Steve Matteson, who led the creation of VAG Rounded Next. “I think that's what stands out in this design – that friendly aesthetic, and the simple line and circle.” This new version offers 700 glyphs with pan European language support (including Greek and Cyrllic), as well as 10 weights of upright and italic styles. New display weights Shine and Rough – which create “chocolate popsicle” and “rust” effects – are begging to be used in branding, packaging and editorial projects, while the lighter weights are well suited for text. VAG Rounded Next Variables are font files which are featuring one axis and have a preset instance from Thin to Black.

Selected as one of “Our Favorite Typefaces of 2013” by Typographica.org, Dark Angel is the first completely new take in decades on the traditional “blackletter” font style. It began its journey towards the light years ago when this style was born as a sketch for a new logo for the California Angels baseball team (renamed shortly thereafter the Anaheim Angels). The Angels logo never happened, but that sketch has risen from the dead and become the basis for this brand new font design—and was also the source for the name. It’s kind of blackletter in feel, but as a display font it’s so much more. It is far more legible than most “Old English” or “Gothic Script” styles, and incorporates many features never before seen in them, such as swashes, tails and a plethora of ligatures. Dark Angel can be purchased in its regular solid form, or as Dark Angel Underlight—a handtooled font. If these two fonts are purchased together, the Family package will contain a third font—Dark Angel Highlight. With this font layered over the basic font, you can achieve two–color typesetting when the highlight and the base font are assigned two different colors. Dark Angel has enough language support to make the builders of Babel envious—its 1,163 glyphs can be used to set copy in 59 different languages. From A to Z: Afrikaans, Albanian, Basque, Bemba, Bosnian, Catalan, Cornish, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Galician, Ganda, German, Hungarian, Icelandic, Indonesian, Irish, Italian, Kalaallisut, Kamba, Kikuyu, Kinyarwanda, Lithuanian, Luo, Malagasy, Malay, Maltese, Manx, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Polish, Portuguese, Romansh, Sango, Shona, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Swiss German, Turkish, Welsh, and last (but not least) Zulu. PLEASE NOTE: Dark Angel is a cross-platform font which depends to some extent on certain advanced OpenType features, therefore it can be used to its full potential only with programs that support those features. ADDITIONALLY: When setting Dark Angel one should ALWAYS select the “Standard Ligatures" and “Contextual Alternates” buttons in your OpenType palette. Please see the “Read–Me–First!” file in the Gallery section.

The idea that mathematical precision and the supposed "purity" of geometric forms are part of the discourse of us graphic designers is not new. Studying typography for some time now and learning about all the small alterations and adjustments that this geometry undergoes to better adapt to the imperfect human eye, I found myself with a new way of seeing things. Compasso is, in a way, a result of my growth as a designer. Established and recognized fonts like Futura, Avenir, and their predecessors (including Tempo - published by the Ludlow foundry in the early 20th century) informed the result of Compasso at some level. Others opened my mind to possibilities. Mallory, Azo Sans, the font designed for Audi by Bold Monday, and many other contemporary sans-serif fonts that left me speechless are also responsible for details present in this font. From the first sketch, the family grew on both sides, gaining condensed and extended counterparts. From there - and from a brilliant insight from designer Nicole Rauen - I learned that Compasso was not about geometry. Compasso is about rhythm. It's about the rhythmic movement that provides a foundation, supports, and also makes you dance and swing. My musical taste is too eclectic, I can go from classical to funk in less than two songs on Spotify. Compasso is also eclectic. It's a font to take your project anywhere, a record to listen to on any occasion.

It’s spring and the Cherry Blossoms are in bloom… and so is the new typeface by Neil Summerour and Positype. Cherry Blossoms is the new relaxed script family in the same vein as Good Karma. Produced from hand and sumi brush of Neil Summerour, Cherry Blossoms is a natural brush textured font family. Cherry Blossoms is blooming with personality, reliable and genuine movements, and a wide range of letter options to befit any project needing an honest hand-lettered look. Each typeface comes with an expansive set of stylistic alternates (upper AND lowercase), that harmonize wonderfully when you have the Opentype Ligature feature active. Additionally, special double-letter smart ligatures have been produced for specific combinations in need of more expressive flair, as well as a few swashes that work with the economical strokes originally produced from the sumi brush. To further expand the usefulnesss of this bright script, a separate Caps/Lowercase font has been added that provides the simple contrast needed to bring the script fonts forward. Rather than limit the personality of this script, various styles have been produced to compliment the original Regular… Wide and Tight as well as the afforementioned Simple’ fonts are included in hopes of helping you find the perfect variation needed for your composition. Cherry Blossoms is the second release of the Positype Relaxed Script Collection of typefaces—all focused on fluid, effortless script fonts for simple use.

I hope that you enjoy the "Linden" font. The basis for this new font is my Leaf font. As much as I love the Leaf font, however, I felt (and still feel) the desire to have a larger font, for three reasons: 1. I enjoy customizing my internet browser to show different fonts. The original "Leaf" font was a bit too small for that. The new "Linden" font is perfect for this function. 2. Some of the fonts that I use in writing e-mails look their best at sizes 24 or 36. That’s fine for me, but unless I want to go to the trouble each time of changing the size, then the recipients oft my e-mails get wolloped with an enormous-sized font. When I use "Linden" for my e-mails, it’s automatically a perfect size at 12 or 14, solving this problem. 3. I also enjoy customizing the font in which I read my e-mails. Unfortunately, there are only a few which are legible in the tiny size in which this is configured. Again, "Linden" is configured to be large enough automatically so that it can easily be read by anyone. I am pleased to offer a pleasant font for use in any or all of the scenarios; I love fun solutions and hope that you will enjoy the "Linden" font. (Just a tip: when printing out documents using the "Linden" font, I love it best in font size 11!)

Tall, thin and elegant, Marian Churchland’s fonts are very much like her.. and now available from those awfully nice chaps at Comicraft to allow you to pretend that you are too! Marian Churchland was born in Canada in 1982, and was raised on a strict diet of fine literature and epic fantasy video games. She has a BA in Interdisciplinary Studies (English Literature and Visual Arts) from the University of British Columbia, and has been doing professional illustration work, including book covers and magazine articles, since she was 17. Last year, she became the first woman to solo-illustrate a CONAN story, and this year she’s illustrating three issues of ELEPHANTMEN for Image Comics. Artwork by Marian Churchland from Elephantmen #20. See the families related to Marian Churchland Journal: Marian Churchland .

Louis L. Lemoine created the font Linotype Spacera in 2002. Linotype Spacera is a fun font from the new TakeType No 4 which contains 182 fresh, new, experimental, freaky and above all contemporary fonts. This is a contemporary typeface that could be a good choice when a modern futuristic look is desired.

CINQUE is a new Slab Serif Display Font inspired by Avant-Garde, Art Deco & the aesthetics of ‘The Grand Budapest Hotel’. It gives a new meaning to slab serif with a fresh and authentic touch. This playful and contemporary font incorporates various character alternates allowing flexibility and more creative possibilities. Geometric, fun & fancy!

Breaking news! Hallandale JNL has been italicized and run through a line filter (courtesy of Ray Larabie of Typodermic Fonts)! The result: Newsbreak JNL... a bold, techno-style font with all of the headlines and the first on the scene when the latest news matters... Get the whole story first... with Newsbreak JNL!

Dark Blow Brush Font is a new font with textured stroke detail, also provided some ligatures and swashes extra. Perfect for projects posters, logos, product packaging, invitations, greeting cards, brands, news, blogs, everything including personal charm etc. Thanks so much for looking and please let me know if you have any questions.

Clock Bird is a new font that is brushed and very attractive with a natural, detailed and perfect texture. It also includes a weight with underline swashes. Clock Bird is perfect for brand projects, logos, product packaging, posters, invitations, greeting cards, news, blogs, and everything where you wish to add a personal charm.

I'm thrilled to present you a new futuristic typeface. Smooth humanistic forms and elongated proportions, modern trends dictate a new fashion in type design. Perfect for science research posters, modern futuristic logos, automotive type design and more. Check how it works and let me know, I am always glad to hear your opinion.

Hexatype is part of a series of typographic experiments from the young Swiss designer Michael Parson. In this font, Parson has created an intriguing system of lines that form into letters, all based off of a hexagonal grid. Text set in Hexatype takes on an interesting honeycomb-like appearance. For a different effect, try overlapping individual letters, or use a few of Hexatype's letters together as elements in a logo. A good companion to Hexatype is Linotype's Ned Std. These two fonts, as well as eight more experimental designs by Parson, are included in the Take Type 5 collection."

Gramma is a compact sans with big x-height, a robust and balanced typeface that work well both for headlines and main bodies of text. The initial constructions, assembled from a few well-defined geometric modules, were later polished into more organic forms; the letters’ arches are quite squared, and the counters and other internal negative spaces push outward, creating a tension that balances the forms’ compression. Gramma’s most evident characteristic is its “bird-beak” terminals (present in many letters, including the c, e, f, s...) that replicate the unconnected junctures between stem and curve, visible in the a,b,d,g,h.

Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight comes with a complimentary italic. Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows). The lowercase g follows the Gill/Johnston eyeglass model, but also included is an alternative, single-story g at the Alt G keystroke (Alt 0169 on a Windows keyboard), the normal location of the copyright symbol which has been relocated elsewhere in the fonts. An alternative lowercase t, without the curved wedge cutaway, is provided at the Alt T (dagger) keystroke (Alt 0134 on Windows). When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Recent research at the National Archive by Dr. Bex Lewis of Manchester Metropolitan University has revealed that the original poster was hand drawn by the illustrator and painter, Ernest Wallcousins. The Gill Sans influence is apparent, in the R particularly, the M’s perfectly pointed vertex is redolent of Johnston’s Underground, and the most anomalous character, the C, resembles the ‘basic lettering’ of engineers that provided the vernacular sources for the Gotham typeface. Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available capitals of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of new lowercase letters that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. Wallcousins’s lettering balanced intuitive human qualities and the pure pleasure of drawing elegant contemporary characters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.