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  1. Mijas by Eurotypo, $42.00
    Mijas Ultra font was designed specially as a headlines and caption text for advertising, packaging and Publishing design. It has strong visual impact, a persuasive personality and seduction appeal throughout its organic shapes. This versatile typeface is quite useful for creating logotypes, a variety of alternates and swash tails in three different styles and length were drawn for most letters, plenty of vowel-focused ligatures, it covers all Latin-based languages. Please refer to quick reference manual included. Mijas is a little white town located at a mountainside above the blue Mediterranean Sea, in the heart of the Costa del Sol. It has high contrast, small counterforms and friendly climate.
  2. Soundtrack by PintassilgoPrints, $24.00
    Simple and charming, Soundtrack is a lively all-caps font that brings two versions for each letter. Make your choices by simply typing the upper or lower case keys or switch on the Contextual Alternates feature on any OpenType savvy program to instantly alternate between lettershapes. Versatile, Soundtrack comes in two weights and is suited for a wide range of display applications, doing great also for small chunks of text. Handy dingbats are included in both versions. Pick them using a glyphs palette or character map or just turn on the OpenType ornaments feature for accessing them directly from your keyboard. Let music sound!
  3. Picastro by URW Type Foundry, $39.99
    Marit Otto about Picastro: The revolutionary typeface. Picastro is a fusion of Picasso and Castro. Don’t be alarmed by the second name! It is no political statement. Both characters represent different qualities in the typeface. The Picasso influence is the artistic, freestyle and frolic part. The Castro influence is the firm, square, perseverant look with a hint of propaganda to it. To combine two opposite inspirational sources (innovative versus persistent) makes the shape a bit edged. This typeface is very suitable for all kinds of graphic design (flyer, posters, CD covers and artworks) but also casual enough for (non academic) letter and text writing.
  4. Sauna Mono Pro by Underware, $50.00
    Sauna Mono Pro is a monospaced typeface with an unusual amount of personality. Monospaced fonts are supposed to be bland, universal, clean and smooth, right? Well, Sauna Mono is everything except that. It has the same touch of curves and warmness as the other existing fonts. Sauna Mono comes in 4 styles: Regular, Italic, Bold and Bold Italic. Sauna Mono belongs to the Sauna Pro family, a set of text and display fonts accompanied by multi-coloured dingbat fonts. Sauna Mono brings the total amount of fonts of the complete Sauna family to 15 styles all together. Comes with Underware’s Latin Plus character set with a support for 219 languages.
  5. F2F Prototipa Multipla by Linotype, $29.99
    The techno sound of the 1990s, a personal computer, font creation software, and some inspiration all came together to inspire the F2F (Face2Face) font series. Alessio Leonardi and his friends had the demand to create new unusual typefaces, which would be used in the leading German techno magazine of the day, Frontpage. Even typeset as small as 6-points, in nearly undecipherable layouts, it was a pleasure for the kids to read and try to decrypt the messages. The glyphs in F2F Prototypia Multipla have been turned into mini letter collages. Text set in this font will take on a quilt-pattern-like appearance.
  6. Quela by Mokatype Studio, $20.00
    Quela is Reverse Serif Font with round nuances, inspired by retro style. Quela builds as a clean and versatile letterform that fits any display graphics design purposes. And still, this font can be used for extended text like quotes and etc. What's you get : Standard glyphs Ligatures (Opentype features) Web Font International Accent Works on PC & Mac Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and even work on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support Image used: All photographs/pictures/vectors used in the preview are not included, they are intended for illustration only. Thank You
  7. Salsero by Plau, $49.00
    Cabrón, listen. Nosotros made a new fuente (only one file, cabrón, not super family – it can be variable, you just have to stretch it). Compra te, just buy it, or get it via Adobe Fonts. Go for it, amigo. Salsero hablas spanish en primero lugar, pero many other languages. German, english, french and most gringo languages tu cabeza can think of. Salsero has contraste invertido and all kinds of crazy curves, curvas locas, amigo. If you compreende this text, then you surely have compatibilidade, compatibility with Salsero, cabrón. No doubt you will like this fuente full of happy and not so happy mistakes, erritos.
  8. Urbane Rough by Device, $39.00
    Urbane Rough is a distressed version of Urbane, giving it an urgency and immediacy reminiscent of photocopied flyers or inky printing. A versatile all-purpose sans-serif family of six weights plus italics, it explores the same idea-space as early geometric modernist sans such as Futura, Erbar, Spartan and Elegant Sans, with a single-story a, a contemporary high x-height and very slightly condensed bowls. Perfect for headlines and running text, it is clear, classic and authoritative. Unusually for a geometric moderne sans, letter-widths are optically balanced, giving an even colour in setting. Includes a full international character set, lining, tabular and old-style numerals.
  9. Rodge by Designova, $15.00
    Rodge is a unique display typeface perfect for headlines, big text, branding, logotypes & graphic design purposes such as posters, flyers and advertisements. This all-caps font can be an excellent choice for creating outstanding logos, promotional content, and marketing presentations that can bring uniqueness and freshness at its level best. The typeface comes with OpenType Stylistic Alternatives feature giving you the option to add some unique characters. Please see the examples shown above to get an idea of the capability of this typeface. Rodge comes with extended language support including Western European, Central European, and South-Eastern European character sets (total of 238 glyphs).
  10. Devoid by Dropper, $35.00
    Devoid is a sans serif typeface with a no frills stripped down design. The design has all the features of the neo grotesk typeface, horizontally cut endings, modern capitals, oval counters, with a bare bones appearance. The typeface comes in three subtle widths, Devoid Slim, which is spaced most narrowly, Devoid and Devoid Set, which have a wider letterspacing. There are regular, medium and bold weights with accompanying italics. The vertical metrics align across weights and widths, this allows for optical size adjustment as well as adjusting for same size text fit. Dutch designer Pier Taylor designed the typeface in 2020 for use in catalogs, lists and registers.
  11. P22 Mackinac by IHOF, $39.95
    P22 Mackinac Pro spans four centuries of type design, bridging the Old World with the New. This family of four weights and corresponding italics is of old style construction, with a diagonal weight stress. Contrast between thick & thin is modest and proportioned the same for all fonts. The tall x-height recommends itself to a wide variety of text and display uses; including advertising, publishing, signage and packaging. P22 Mackinac Pro (pronounced Mackinaw) is a general-purpose, utilitarian design incorporating an abundance of OpenType features: small caps, ligatures, ordinals, numerous figure options plus a few bonus goodies. Mackinac supports 56 languages using extended Latin character sets.
  12. Nantua Flava by Characters Font Foundry, $25.00
    Nantua Flava XL is a display font by heart. It's preferably seen on posters or flyers. It's inspired by the Op Art style of lettering in the USA from the 1960s and 70s. But it holds also very futuristic elements so it work very well on futuristic techno party flyers and posters. Nantua Flava XLi speeds up your design. It's powerful as a Ferrari engine, strong as a steam locomotive. The very close innerforms and low contract make it perfectly suited for background patterns as well as big headline texts. The stiff little brother of this is simply called Nantua. They are a happy family.
  13. Perola by IKIIKOWRK, $17.00
    Introducing Perola - Fancy Type, created by ikiiko. Perola means "pearl" and comes from spanish language. This letter has a distinctive feature on its hook, which is in the form of a unique and dynamic curve. This letter is suitable if you want to show a cheerful impression or playful design with solid color. This typeface is perfect for an cute branding, pop art design, packaging product, food & beverages, quotes, or simply as a stylish text overlay to any background image. What's included? Uppercase & Lowercase Number & Punctuation Multilingual Support Works on PC & Mac Enjoy our font and if you have any questions, you can contact us by email : ikiikowrk@gmail.com
  14. Adora Compact PRO by preussTYPE, $53.90
    German type designer Ingo Preuss created this sans Super-family between 2010 and 2015. The family has 84 weights, ranging from Light to Ultra in Normal, Compact, Condensed and Compressed (including italics). It comes in OpenType format with extended language support. All weights contain ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals and matching arrows. The “Adora PRO family” is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries, poster and billboards, small text, wayfinding and signage as well as web and screen design.
  15. Reghina by Cititype, $16.00
    Let the ink flows and create your elegant design with Reghina font. This font is PUA encoded. PUA stands for “Private Use Areas”. When a font is PUA encoded it means that you can access all special characters such as Alternates, Swash, stylistic and ligature Playing with alternate glyphs is the same thing by playing combinations according to your taste. Coupled with ligatures to reinforce the natural feel, lowercase swashes at the beginning and ending make your design framed in a flexible flow This font is great for digital signatures, photographic text, website banners and brand logos. Unique and flowing naturally makes this font worth having
  16. Varese by Tarallo Design, $18.99
    Varese is a geometric and modular typeface inspired by early 1900s Art Deco posters. Its heavy weight is excellent for headlines, display, or large body text. The lowercase is similar to the uppercase, yet many of the lowercase letters have interior spaces and several have some variations on the form (see H/h, E/e, F/f, I/i, J/j, L/l, N/n, T/t). The lowercase also has two alternate glyph sets that are half size and align with cap height. One of the alternate glyph sets has an underline and the other set does not. Varese has a sibling, Varese Soft.
  17. Moonie Eyes by IKIIKOWRK, $19.00
    Proudly present Moonie Eyes - Graffiti Type, created by ikiiko. Moonie Eyes is a handwritten font with spontaneous curves inspired by street art markings. The letters bubble and pile up on each other to become strong characters in this graffiti letters. You can play with separate characters or overlapping each other. This type is very suitable for making a streetwear brand, poster or magazine layout, fashion design, quotes, or simply as a stylish text overlay to any background image. What's Included? Uppercase & Lowercase Numbers & Punctuation Multilingual Support Works on PC & Mac Enjoy our font and if you have any questions, you can contact us by email : ikiikowrk@gmail.com
  18. Kessel 205 by Talbot Type, $19.50
    Kessel 205 is inspired by the classic, geometric sans-serifs such as Futura, but has shallower ascenders and descenders for a more compact look, and features an art deco influence with sharp points at the apex of many characters, lowered crossbars and an oblique crossbar on the lower case e. It's a versatile, modern sans, highly legible as a text font and with a distinctive, elegant look as a display font at larger sizes. It includes old style non-aligning (lower case) numbers, both proportional and tabular as well as accented characters for Central European languages. The Kessel 205 family comprises of six weights and is closely related to Kessel 105.
  19. Royce by Jehoo Creative, $18.00
    Royce is a cute and minimalist designed font family with rounded edges on each character to make a fun and modern impression on your designs. It is very easy to combine this font with other types because it comes with 10 complete weights ranging from thin to extrablack, with a modern impression Royce has many useful features for example Alternate which is more formal in feel and Discretionary Ligature which is very eye-catching so it is ready to be used for various kinds design types such as displays, titles, body text, magazines, cover art, social media, logos, web Ui, clothing, posters, and others. Royce also has multilingual support.
  20. Deliciozo by Mokatype Studio, $20.00
    Deliciozo is a powerful and elegant display typeface, Deliciozo is strong for simple display design with short text like headlines and quotes. Build with several ligatures, Deliciozo makes a strong impression in print, headlines, videos, social media and etc. What's you get : Standard glyphs Ligatures (Opentype features) Web Font International Accent Works on PC & Mac Simple installations Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and even work on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software. Fonts include multilingual support Image used: All photographs/pictures/vectors used in the preview are not included, they are intended for illustration only. Thank You
  21. Grobek by Latinotype, $25.00
    Grobek is a serif typeface inspired by Garamond and American Typewriter fonts as well as classic 15th century typefaces. Its main features are a diagonal stress and soft curved teardrop shape terminals. Grobek comes in 8 weights, from Thin to Heavy, with matching italics- 32 styles in all. The font consists of 2 subfamilies: the basic family is classic yet contemporary while the alternative version has a stronger personality and allows more design freedom. Grobek is ideal for short text and paragraphs, and specially designed for logos, branding, editorial design and web use. This font contains 576 characters that support over 200 Latin-based languages.
  22. Mediator Serif by ParaType, $30.00
    Mediator Serif is a balanced contemporary serif typeface that performs well both in display sizes (like in packaging or branding) and body text (books or periodicals where narrow styles will be extremely useful). Mediator Serif is a complementary serif face for Mediator Sans. The family contains 32 fonts in 2 widths: 8 romans with matching italics, of slightly extended proportions, from Thin to Black; and 8 narrow styles with matching italics too. The character set in all faces was expanded to include small caps and old style figures. The typeface was designed by Manvel Shmavonyan with the participation of Alexander Lubovenko and released by ParaType in 2017.
  23. Flamme by ITC, $29.00
    Flamme was designed by Alan Meeks and appeared with ITC in 1993. It is a strong brush script with each stroke doubled and has a nostalgic, retro style. The 1930s and 40s saw an increase in the production of modern script typefaces in foundries all over the world. Expanding markets and their advertisements demanded more and more new typefaces, which then also appeared in newspapers and magazines. A distinguishing characteristic of these typefaces is their informal hastiness and calligraphic roots, a combination which was to embody progress and modernity. Flamme is best used for headlines and short texts in point sizes of 14 and larger.
  24. Joyful Chase by Letterhend, $14.00
    Joyful Chase is a display font that effortlessly combines playfulness and classic charm. It comes with extrude style, this option adds depth and dimension to your text, creating a visually striking effect that demands attention.This letterforms bring a sense of fun and excitement to your designs, making it ideal for children's books, cheerful branding, and creative projects that seek to inspire happiness and wonder. Features : Uppercase & lowercase Numbers and punctuation Alternates & Ligatures Multilingual PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  25. Saugatuck by Alex Jacque, $20.00
    Saugatuck is a cap-height only display typeface inspired by nature. With it’s roots based on a few hand-drawn characters from nearly a century ago by the pen artist W.E. Dennis, Saugatuck now exists as a two-variant typeface. It contains all of the usual characters and accents, most of the math, plus some of the more esoteric characters. Each letter A-Z has a alternate in it’s associated lowercase character to allow you to have even more varied, natural-looking text. Works great for display purposes, seasonal designs, and times when you need to invoke a little bit of a less-structured, environmental feeling.
  26. Monteria by Melvastype, $29.00
    Monteria is a clean brush script font with nice flow and soft forms. The basic letters are quite simple but if you want to make it look more showy there is a plenty of alternates to make it happen. It is suitable for logos, titles, t-shirts, packages and where ever you will need this kind of lining and legible script font. Monteria includes lots of Stylistic Alternates that gives you many options to customize your text. There are multiple options for upper case letters. Lower cases has options for initial forms, final forms, end swashes and multiple options for ascenders and decenders. All the Stylistic Alternates has also language support.
  27. Virna by FSD, $60.00
    In September, 2003 I was contacted by MTV for the restyling of mtv.it I started from the beginning to work on a radical simplification of its visual elements, to achieve a better usability. It didn't take me so much to realize the basic design I attempted would have called for a notable reduction of the rich imagery distinguishing MTV's visual identity. As a visual aid to help me in this process I designed Virna, a headline "op-art" inspired face with the ability to create both vertical and horizontal ligatures between single words among two text lines, with the same ease of linking letters in handwriting or a linked script typeface.
  28. Adora Condensed PRO by preussTYPE, $53.90
    German type designer Ingo Preuss created this sans Super-family between 2010 and 2015. The family has 84 weights, ranging from Light to Ultra in Normal, Compact, Condensed and Compressed (including italics). It comes in OpenType format with extended language support. All weights contain ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals and matching arrows. The "Adora PRO family" is ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries, poster and billboards, small text, wayfinding and signage as well as web and screen design.
  29. Neonlife by Popskraft, $19.00
    This font comes from the romance of 20th century tube signs that will likely disappear forever. But let's not be upset — the Neonlife font embodies not only the warmth and comfort of neon signs, but also the energy of a modern style. And welcome to New Neon Life! The font family contains 6 sizes to help you choose the best size for different occasions. Neonlife is a unique solution for cool typography, branding, headings, in short, everything that makes our world unique and special. Although this font is not designed for large amounts of text, all characters are perfectly balanced and can be used like any regular font.
  30. Frank Ruhl1924 MF by Masterfont, $59.00
    The most common Hebrew typeface, based on Sefaradic tradition, used in most newspapers and publications. The main Hebrew typeface of the 20th century, designed in 1908 and was published by Berthold in 1924. OpenType Pro Excellent support for Niqqud (Vowels). All marks are programmed to fit each glyph's shape and width. OpenType Pro includes new advanced features like Dagesh Hazak, ShevaNa, Qamatz Katan, Holam Haser and wide letters. Best used with Adobe InDesign CC that support complex Hebrew text. Please check these advanced features in this link: https://tinyurl.com/ybgdsxme Font files were re-generated to get better online screen display, as well as refined OpenType features as kerning glyph substitution.
  31. Glober by Fontfabric, $39.00
    The Glober font family includes 18 weights - nine uprights with nine italics. It is characterized by excellent legibility in both - web & print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc. Inspired by the classic grotesque typefaces - Glober has his own unique style in expressed perfect softened geometric forms. The font family is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. Glober font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos.
  32. Mostaza by Eurotypo, $30.00
    Mostaza is a new lettering font designed by Carine de Wandeleer. The Open Type features include 164 alternates, also in capital letters, and 100 ligatures. All this makes the text lively and bouncy, without the monotony of obviously repeated letterforms. In addition, we have included some ornaments designed to support the font, some were specially designed to be combined with the letters for a "more calligraphic" effect (access to them through the glyphs palette). Mostaza is doing very well to create titles, logos and posters for brand and packaging, invitations, greeting cards, magazines and book covers, children's material, fashion and wherever you want. Enjoy it!
  33. Quimbly by Magpie Paper Works, $18.00
    Quimbly was designed to shine! This hand-drawn font family comes in three weights (light, regular and bold) and was carefully created with coordination in mind. Warm, balanced letters pair very well with just about every modern calligraphy typeface. And unlike many other hand drawn fonts, Quimbly's thoughtful kerning means your text is easy to read at all point sizes! You'll find this versatile family is equally at home in everything from large-scale signage to wedding invitations. Rich Opentype features include decorative swashed capital letters, stylish proper titles, old-style numerals and a full set (uppercase & lowercase) of small caps. Multi-language support is also included in the font.
  34. SK Glypher by Shriftovik, $10.00
    SK Glypher™ is a super experimental accidental typeface. It is designed under the impression of petroglyphs (ancient writing), which ancient people painted the walls of their caves. The angular and very unusual shape of the typeface allows you to create stunning typeface compositions based on it, which are suitable for both poster design and web design. The SK Glypher supports many languages and language groups: Latin Pro, which supports all 104 Latin languages, Cyrillic Pro, which is suitable for most Slavic languages, as well as the typeface supports Greek. As a nice bonus, the SK Glypher typeface has specially drawn icons and arrows that perfectly diversify the text.
  35. Biscuit Boodle Ornaments by insigne, $5.00
    Biscuit Boodle Ornaments are the ornament complement to Biscuit Boodle, a fun and uplifting brush-drawn script. Biscuit Boodle Ornaments offers a total of 72 vignettes, crests, fleurons, frames and many other useful ornaments. These ornaments were brush-drawn by Portland Studios‚ Illustrator Justin Gerard and have just a slight amount of natural texture. These energetic and lively ornaments can be resized and rotated easily without any loss of quality and can easily be converted to outlines and modified. Combine them to form unique compositions or insert them into text to add some excitement to your designs. Please see the sample .pdf to see all 72 ornaments in action.
  36. Mybook Again by Alit Design, $18.00
    Introducing Mybook Again Font 🖤The Mybook Again Romantic Script Font 🖤 is valentines day inspired font made for romance theme. The Mybook Again Font adheres to a simple and elegant modern script style, besides that this font has a unique swash in the shape of a heart that can be used for unique love designs. Very suitable for use in making greeting card designs, Instagram posts, logo designs, wedding texts, romance quotes and so on, the first is about love. Apart from that this font is very easy to use in both design and non-design programs because all alternates and glyphs are supported by Unicode (PUA).
  37. Frank Ruehl BT by Bitstream, $29.99
    Frank-Rühl (or Ruehl) is the ubiquitous Hebrew text font style. There are many fonts that belong to this style, and all are based on an early 20th-century design by Raphael Frank. Some of the fonts are actually called Frank-Rühl (or Ruehl) and some are not. It was originally designed in a single weight. Bitstream developed Frank Ruehl for the Microsoft Windows operating system. The font is encoded with a Microsoft defined Hebrew character set, Hebrew Code Page 1255. Within the TrueType fonts, the characters are assigned Unicode character IDs. The font includes Hebrew characters, and Latin glyphs from Dutch 801 bold.
  38. Clay Handwriting Pro by SoftMaker, $7.99
    Digitized handwriting fonts are a perfect way to give documents the “very special touch”. Invitations look simply better when handwritten than when printed in bland Arial or Times New Roman. Short handwritten notes look authentic and appealing. There are numerous occasions where handwritten text makes a better impression. Clay Handwriting Pro is a beautiful typeface that mimics true handwriting closely. Use Clay Handwriting Pro to create stunningly beautiful designs easily. This typeface comes with alternative characters for sophisticated typography – all easily accessible as OpenType features. A “random” feature even allows for automated random switching between variations of the same character, resulting in type that looks authentically handwritten.
  39. The Wildcard font by Iconian Fonts, designed by Dan Zadorozny, is a remarkable addition to the dynamic world of typography, capturing the essence of versatility and creativity that seems to burst for...
  40. John Sans by Storm Type Foundry, $49.00
    The idea of a brand-new grotesk is certainly rather foolish – there are already lots of these typefaces in the world and, quite simply, nothing is more beautiful than the original Gill. The sans-serif chapter of typography is now closed by hundreds of technically perfect imitations of Syntax and Frutiger, which are, however, for the most part based on the cool din-aesthetics. The only chance, when looking for inspiration, is to go very far... A grotesk does not afford such a variety as a serif typeface, it is dull and can soon tire the eye. This is why books are not set in sans serif faces. A grotesk is, however, always welcome for expressing different degrees of emphasis, for headings, marginal notes, captions, registers, in short for any service accompaniment of a book, including its titlings. We also often come across a text in which we want to distinguish the individual speaking or writing persons by the use of different typefaces. The condition is that such grotesk should blend in perfectly with the proportions, colour and above all with the expression of the basic, serif typeface. In the area of non-fiction typography, what we appreciate in sans-serif typefaces is that they are clamorous in inscriptions and economic in the setting. John Sans is to be a modest servant and at the same time an original loudspeaker; it wishes to inhabit libraries of educated persons and to shout from billboards. A year ago we completed the transcription of the typefaces of John Baskerville, whose heritage still stands out vividly in our memory. Baskerville cleverly incorporated certain constructional elements in the design of the individual letters of his typeface. These elements include above all the alternation of softand sharp stroke endings. The frequency of these endings in the text and their rhythm produce a balanced impression. The anchoring of the letters on the surface varies and they do not look monotonous when they are read. We attempted to use these tricks also in the creation of a sans-serif typeface. Except that, if we wished to create a genuine “Baroque grotesk”, all the decorativeness of the original would have to be repeated, which would result in a parody. On the contrary, to achieve a mere contrast with the soft Baskerville it is sufficient to choose any other hard grotesk and not to take a great deal of time over designing a new one. Between these two extremes, we chose a path starting with the construction of an almost monolinear skeleton, to which the elements of Baskerville were carefully attached. After many tests of the text, however, some of the flourishes had to be removed again. Anything that is superfluous or ornamental is against the substance of a grotesk typeface. The monolinear character can be impinged upon in those places where any consistency would become a burden. The fine shading and softening is for the benefit of both legibility and aesthetics. The more marked incisions of all crotches are a characteristic feature of this typeface, especially in the bold designs. The colour of the Text, Medium and Bold designs is commensurate with their serif counterparts. The White and X-Black designs already exceed the framework of book graphics and are suitable for use in advertisements and magazines. The original concept of the italics copying faithfully Baskerville’s morphology turned out to be a blind alley. This design would restrict the independent use of the grotesk typeface. We, therefore, began to model the new italics only after the completion of the upright designs. The features which these new italics and Baskerville have in common are the angle of the slope and the softened sloped strokes of the lower case letters. There are also certain reminiscences in the details (K, k). More complicated are the signs & and @, in the case of which regard is paid to distinguishing, in the design, the upright, sloped @ small caps forms. The one-storey lower-case g and the absence of a descender in the lower-case f contributes to the open and simple expression of the design. Also the inclusion of non-aligning figures in the basic designs and of aligning figures in small caps serves the purpose of harmonization of the sans-serif families with the serif families. Non-aligning figures link up better with lower-case letters in the text. If John Sans looks like many other modern typefaces, it is just as well. It certainly is not to the detriment of a Latin typeface as a means of communication, if different typographers in different places of the world arrive in different ways at a similar result.
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