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  1. Breve Slab Text by DSType, $50.00
    Breve was designed for use in editorial projects. Simple but with enough personality to stand by is own, in a quest for a more forceful and contemporary appearance. All the fonts in Breve superfamily, share the same exact structure, both in terms of anatomy and functionality. The Text versions provide a softer and warm feel to the typographic palette and is intended for use in much longer passages of text, while the Title versions are distinguished by non-descending letterforms, making the titles and headlines much more uniform and interesting. The News version is more classic, with ball terminals and classic proportions, while the Display is, somehow, the set of fonts we had to design: extra-black, ultra-contrasted, proud-display fonts.
  2. Nucliometer by Supremat, $12.00
    Nucleometer is a very contrasting and at the same time elegant display font. It is ideal for large headlines and impressionable typography. A feature of the Nucleometer is the rounding of the lowercase letters a, b and r, as well as a funny "tail" in the letters t, g, j, f, t, y. This gives it a more lively and unique character. Another interesting feature is the increased proportion of the ascender height of Ultra Condensed, which is larger than the usual Bold font. Together, this font is ideal for a designer who needs stylish and very contrasting typography in his work. Nucliometer is available in 5 styles, starting from Bold to Bold UltraCondensed and also has a variable format.
  3. Gowes by Twinletter, $15.00
    We designed Gowes, a graffiti-themed display font, for your bold, forceful, and speedy projects. This font was created as a supporting element for your limitless creativity. If you use this typeface, your project will have a unique and distinctive design. Your visual presentation will pique the interest of your audience. If you utilize this typeface, all of your creations will be of good quality. This graffiti font is great for product logos, poster titles, headlines, packaging, film titles, logotypes, gorgeous writing, and trendy graffiti designs, among other things. Of course, if you utilize this font in your numerous creative projects, they will be perfect and outstanding. Use this typeface right away for your one-of-a-kind and remarkable projects.
  4. Street Of Exodus by Sipanji21, $18.00
    "Street of Exodus" is a monoline font with a graffiti theme and a slight shadow effect to add depth and decoration to the font. It is perfect for a wide range of urban or street-themed design projects, such as streetwear design, logo design, car/motosport decals, skateboard decals, and other similar designs. With its edgy and bold appearance, "Street of Exodus" brings a sense of energy and attitude to your designs. The font's monoline style and slight shadow effect create a 3D effect that adds visual interest and makes your designs stand out. Whether you're looking to create a strong and impactful design or add a touch of urban style to your projects, "Street of Exodus" is the font for you.
  5. Leco 1976 by CarnokyType, $-
    LECO 1976 is a headline display typeface in OpenType format. The title at the 1976 bottle of Lečo became an inspiration for creating this font. Besides the regular weight of the font, the font is drawn in light and bold font styles too, while each of these typefaces consists of a special alternative of an embedded diacritic. The font contains several specific styles as Stencil, Pixel, Tride, Shadow which combinations offer interesting possibilities for the typesetting. The metrics and kerning of every glyph of the font (except several glyphs in Bold) are identical. All the signs share the same character and size of the capital letters. This font is best used on strong posters or as a headline display typeface.
  6. Centric Serif SG by Spiece Graphics, $39.00
    Here is a boxy, extremely squared alternative to display designs like Eden or Glamour. In comparison, Centric Serif does not share the fragile and delicate nature of these old 1930s classics. Instead it is fairly robust with a splayed M and a simple flattop A. It is interesting to note that Centric Serif (unlike Centric Geo) sports serifs in exaggerated and curiously bizarre ways. Centric Serif is now available in the OpenType Std format. Some new stylistic alternates and historical forms have been added to this OpenType version. Advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  7. Fortune Teller by Kitchen Table Type Foundry, $15.00
    Back in the nineties I had a deck of Tarot cards. It was part interest and part curiosity, but I also liked the look of them. My readings were just for fun; I thought it was all a joke, but when people started to return for more readings (because what I had predicted actually happened), I quit. That was way out of my comfort zone! Fortune Teller is a nice brush font. I made it with one of my late father in law’s Chinese brushes and ink. It comes with all diacritics and a set of alternate glyphs. If you buy this font, you will meet with a tall and handsome stranger and you will win the lottery. Guaranteed! Haha!
  8. 58 Rodeo by Baseline Fonts, $24.00
    Introducing 58 Rodeo: A Classic Redefined 58 Rodeo is based on several different woodtypes used primarily as display faces in the late 1800s/early 1900s. The difference with this version of a classic woodtype is the balance and legibility. 58 Rodeo has been redrawn to emphasize line and character uniformity. The goal is to create a eurostyle, square look in a western font designed for modern applications with wild west sensibility. Additional characters provide whimsy and flair to round out any layout on the fly. Stars and other sorts are included in this reinterpreted design. Egyptienne-style fonts possess a universal appeal and are spectacular for adding interest and legibility in a variety of applications. The extended character set includes the Euro, placed on the currency key.
  9. Carilos by Gilar Studio, $16.00
    Carilos is a curly and fun serif font. This collection of scripts is perfect for gift products like a shirts or greeting cards. Also suitable for wedding invitations, branding, stationery, blog design, custom art, custom stamps, custom embossers, or any design purpose. For those of you who are needing a touch of elegant, stylish, classy, chic and modernity for your designs, this font was created for you! Carilos is with beautiful ligatures, special alternative glyphs and multilingual support. It's a very versatile font that works great in large and small sizes. This pack include are some interesting ligature and alternate options. Feature : Number And Punctuation Multi-language Alternates PUA Encoded Beautiful 60+ Ligatures Mix and Match lowercases & uppercases. Let’s play! Check my other Font here : https://gilarstudio.com/
  10. Centric Geo SG by Spiece Graphics, $39.00
    Here is a boxy, extremely squared alternative to display designs like Eden or Glamour. In comparison, Centric Geo does not share the fragile and delicate nature of these old 1930s classics. Instead it is fairly robust with a splayed M and a simple flattop A. It is interesting to note that Centric Serif (unlike Centric Geo) sports serifs in exaggerated and curiously bizarre ways. Centric Geo is now available in the OpenType Std format. Some new stylistic alternates and historical forms have been added to this OpenType version. Advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  11. Sunkist Agness by Alit Design, $15.00
    Introducing Sunkist Agness Typeface The Sunkist Agness inspired by chill and playful street font combined with stencil font style. this font have rough and distorted shape which is become its own characteristic and uniqueness. Designed with 3 characters: Slab Serif, Sans Serif, and Serif, Sunkist Agness font is suitable to be combined into a playful and interesting combinations, not to mention the alternates from each characters that will add more uniqueness to your design! The "Sunkist Agness" are very easy to apply to any design, especially those with an retro and classic, army, playful and retro concept, besides that this font is very easy to use both in design and non-design programs because everything changes and glyphs are supported by Unicode (PUA).
  12. Edison Swirl SG by Spiece Graphics, $39.00
    Edison Swirl, with its terminals majestically looping and twirling in a circular fashion, quickly takes us back to the Victorian era of type. This unusual fancy face, which dates back to the early 1900s, distinguishes itself by employing splayed M & N caps. Some letterforms also contain double cross-strokes for added interest. Edison Swirl is full of ornament and detail which creates a truly striking pattern of intrigue and delight. Edison Swirl is also available in the OpenType Std format. Some new characters have been added to this OpenType version. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  13. Cedar Street by Three Islands Press, $39.00
    There's something satisfying about tweaking to perfection a typeface based on the particular style of lettering applied to a particular kind of paper by a particular human hand. One day, in pursuit of this curious sense of satisfaction, I sat down with a porous pad of lined note paper and printed out the alphabet with a ballpoint pen. I found particularly interesting the bulbous ends of the strokes where the ink soaked in. I couldn't help myself: I drew out the rest of the character set, scanned, hand-traced, and -- as with all 3IP font designs -- manipulated every glyph to an obsessive degree. Named it Cedar Street, after a favorite address of mine. Full release has a single medium weight with a thorough character set.
  14. Bulkr by Hackberry Font Foundry, $24.95
    Over the years, I've used Impact a lot. But, not because I liked it—rather because it was the only font I could find with the bulk I needed for a given title or whatever. I finally decided to make my own. It was originally built off Librum Sans Bold, but I quickly made a mask of Impact for the widths, bumped the x-height way up, made the horizontals much heavier, and on and on. You know how it is when you start designing. The result is a black sans with the bulk of Impact and much more interesting character shapes. I suspect I'll use it a lot. My hope is that you like it as much as I do. Have fun!
  15. Meowtant Kittens by Hanoded, $16.00
    My youngest son Boris has his birthday in a week. He turns 8, and he loves to play with those Danish building blocks - you know what I’m talking about. Last year he developed an interest in Star Wars n(no idea how that came to be), so we bought him some Star Wars-themed blocks for his birthday. I am now watching the movies with him and it is fun to witness his enthusiasm. The only drawback is the fact that we now seem to have a Chewbacca in our home… Meowtant Kittens is a font I drew with a fineliner and then digitised. Of course the name was influenced by the movies I am watching with Boris, even though they don’t feature any Meowtant Kittens.
  16. Breve Display by DSType, $50.00
    Breve was designed for use in editorial projects. Simple but with enough personality to stand by is own, in a quest for a more forceful and contemporary appearance. All the fonts in Breve superfamily, share the same exact structure, both in terms of anatomy and functionality. The Text versions provide a softer and warm feel to the typographic palette and is intended for use in much longer passages of text, while the Title versions are distinguished by non-descending letterforms, making the titles and headlines much more uniform and interesting. The News version is more classic, with ball terminals and classic proportions, while the Display is, somehow, the set of fonts we had to design: extra-black, ultra-contrasted, proud-display fonts.
  17. Breve Slab Title by DSType, $50.00
    Breve was designed for use in editorial projects. Simple but with enough personality to stand by is own, in a quest for a more forceful and contemporary appearance. All the fonts in Breve superfamily, share the same exact structure, both in terms of anatomy and functionality. The Text versions provide a softer and warm feel to the typographic palette and is intended for use in much longer passages of text, while the Title versions are distinguished by non-descending letterforms, making the titles and headlines much more uniform and interesting. The News version is more classic, with ball terminals and classic proportions, while the Display is, somehow, the set of fonts we had to design: extra-black, ultra-contrasted, proud-display fonts.
  18. FF Routes by FontFont, $41.99
    German type designer Hans Reichel created this symbols FontFont in 2001.It is ideal for creating road maps. The family has 8 weights, and is ideally suited for editorial and publishing and wayfinding and signage.
  19. Christmas Booster by Creaditive Design, $12.00
    Christmas Booster is a flowing handwritten font, described by an elegant touch, perfect for your favorite projects. This font is PUA encoded which means you can access all of the glyphs and swashes with ease!
  20. Beautica Dreaming by Letterena Studios, $9.00
    Beautica Dreaming is an elegant script font with a contemporary atmosphere and impeccable form, inspired by timeless classic calligraphy. This font is PUA encoded which means you can access all glyphs and swashes with ease!
  21. Valentines Vermouth by Aldedesign, $25.00
    Valentine’s Vermouth is a beautiful and light handwritten font with a unique feel and a stunning impact. This font is PUA encoded, which means you can access all of the glyphs and swashes with ease!
  22. Ambrosine by Hanoded, $15.00
    Ambrosine is a female name, which comes from the Greek. It means ‘immortal’. This handmade didone-ish font may not be immortal, but it is quite divine in appearance. Comes in regular and italic styles.
  23. Buttoni by Letterhend, $9.00
    Buttoni is a playful font that you can use for many things. Perfect for quote or anything you want. This font also includes numbers, symbols, and multi-lingual support. Also comes with ligatures and alternates.
  24. Blessed Dreams by Yumna Type, $15.00
    It could be such frustrating work to find an attractive display font in accordance with your design project. Moreover, a wrong display font will only result in the failure of your design leaving your customers uninterested. However, you should feel no worry as we have the best answer to your problems. Blessed Dreams is a visually attractive display font with soft, gentle nuances caused by the swinging end of the wipes and curves. Each of the letters is interconnected as in the cursive font and the proportions are relatively similar for a legibility reason. Furthermore, you can apply this font, which also provides you with a clipart as a bonus, for big text sizes to be legible. In addition, you may make use of the available features here. Features: Multilingual Supports PUA Encoded Numerals and Punctuations Blessed Dreams fits best for various design projects, such as brandings, posters, banners, headings, magazine covers, quotes, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  25. Lido STF - Personal use only
  26. Automobile Contest by Asd Studio, $15.00
    Introducing the new font Automobile Contest - Handbrush, the new version of Qillsey Einstein Font, a type of script that has a natural scratch texture. I made by using a brush pen that makes the impression seem natural. My font is complete with two StylisticSet which will make the writing more beautiful and charming. This typeface is suitable for use in a variety of design fields, such as event advertisements, product promotions, book titles, activity titles, logos, adventure, and others. This font can when paired with serif font types will make your design project more beautiful and perfect. I highly recommend using a program that supports OpenType featuresand Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access toall additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application. I hope you enjoy the font, thank you.
  27. Galvantur by Ivangard Studios, $12.00
    Galvantur is a sans serif font, suitable for a wide range of applications. The main characteristic of this font is the slightly alien feel it can invoke, allowing it to really appear different and stand out, comparative to what other sans serifs may look like. The multiple styles included can further help customize your designs and projects, whether it's a body of text or an attention grabbing title. For example switching a block of text from regular style to oblique, can drastically change the overall appearance and feel of said text. Comes in 7 different styles - Regular, Oblique, Bold, Bold Oblique, Outlines, Bold Outlines and Oblique Outlines. To get an idea of the various styles, please check out the preview pictures or use the preview field to type in text. A full list of the glyphs included in this font can also be seen in the preview images. Galvantur supports Latin and Cyrillic based languages. The font includes a single alternative character for the letter "h". Because of the lack of ligatures and alternates, the font is rather standardized and will work with any and all software/applications.
  28. The Diploma font is a classic and elegant typeface that is synonymous with sophistication and prestige. It evokes the time-honored traditions of academic excellence, official recognition, and high ac...
  29. New Culture by dotHK Studio, $25.00
    New Culture Display Font comes with masculine themes. It matches applies in some designs such as the logotype, brand, packaging, quotes, music poster, t-shirt, cover book, and more custom design. The features uppercase, lowercase, numeral, punctuation & symbol, multilingual support. New Culture Display Font This font has been equipped with OpenType features and has many glyphs. and of course by having many of these glyphs will be able to choose the letters according to your liking, lots of variations and options for each letter, so you can customize your design choices and also have other languages supported. This font is perfect for use with programs that support OpenType features like Adobe Photoshop Cs / Adobe Photoshop CC, Adobe Illustrator CS / Adobe Illustrator CC, Adobe Indesign, and Corel Draw, and many more programs that support OpenType, and I've also included a special alternative so you can use any program, this font can be used by everyone.
  30. Megapolis by Artisticandunique, $9.00
    Megapolis - Sans Serif Font Family - Multilingual support - 16 Styles With its elegant and clean structure with 16 styles and multilingual supports, you can easily use the sans serif font feature in many areas. From body text to big headlines, from classic to modern and bold styles, you can develop your projects. Ideal for books and magazines, magazine covers, editorials, headlines, websites, logos, branding, advertising and more. You can create your unique designs with this font. Have a good time.
  31. Girona by Narrow Type, $35.00
    Girona is a contrasting sans serif typeface which comes in 5 weights from light to bold. Large inktraps and many playful details create a modern typeface with a distinctive look. Girona offers many discretionary and standard ligatures. With different stylistic sets you can change the feel of your design from more delicate to more bold. It’s a perfect typeface for branding, editorial design, logo design and many others. Girona works best in larger sizes or headlines.
  32. Ringo by typoland, $9.00
    Whassup y’all! Me and my bros got this li’l gang together: we is Ringo, and we got da bling, yo! We is da typeface family for ya all! We got some real sweet stuff for ya, some nice characters. We got all ’em OpenType features like fractions and proportional figgers, we even got da cubic root, man! And check out da question mark, man, is real sweet. And the ampersand, yeah! I luv ’em ampersands. Now my brothers over here got some light action for ya, and they got some real bold action for ya. We got some nice foxy curves goin’ on, some nice tension, and some nice relaxation. My bro Light over here is kind of like the subtle guy, ya know. He’s in for the female fans, ya know. Heh! Hell, yeah! And man, we speak like 84 languages: we speak the German, and the French, and the Spanish, and we speak the Polish, and the Czech, and the Hungarian, and we even speak Shambala and Swahili and Rundi, and we got some Esperanto thing as well for ya. And check out my bro Black right over here, he’s like the action superhero, man! He’s got impact, man! Yeah yeah, but you know, my bros Regular and Bold are the real deal. Them is like da word of da street, man! Like da word of you, and you. And we got a message for y’all: life is hard, life is real, but you should work your mojo, be smooth, be nice, chill. We got all them kerning pairs, and all them weights, and we got ’em alternate letters. So check us out, yo!
  33. Iwan Stencil by Linotype, $40.99
    Iwan Stencil is a new revival of an old display typeface. Based on type originally designed by Jan Tschichold in 1929, the style was revived by Klaus Sutter in 2008. The letterforms in this peculiar design are very high contrast; all of the thin bits are much thinner than the thick parts. They have a modern, upright axis. All in all, the creation has a bit of a Bodoni-gone-crazy touch. The thin elements are the unique part of the design that binds this face together. They almost naturally fade away in the stencil gaps (or pylons), making you wonder if you are really looking at a stencil face at all. These thins contribute greatly to the typeface's overall serif-style, making the design at least a semi serif typeface, if not a full serif one. The lowercase n, for instance, has no serifs of its own, but many of the other letters have clear ones, or serif-like terminals. A serif stencil face is a peculiar variety, especially in this day and age, but in the past they were much more common, if not the norm, The Iwan Stencil typeface has only one weight. Naturally, this is just for display. Use Iwan Stencil to cut real stencils, or only to create the effect of stenciled type in your design work. Ivan Stencil includes all of the characters that you have come to expect in a font. Just because this design was originally made in 1929 does not mean that is has a 1929 character set. Instead, it includes a 21st century, with extended European language support Jan Tschichold, who we have to thank for today's Iwan Stencil inspiration, was a man of many faces. A trained calligrapher who went on to codify the New Typography, would go on to become a teacher, a classical book designer, and the creator of the Sabon typeface. Like all young designers, he was occasionally in need of money. Before his emigration from Germany in 1933, he took on many kinds of commissions. In the late 1920s, a time full of waves of economic turmoil within Germany and across the world, he began designing a typefaces for different European companies, mostly display things like this. For a time during the mid-1920s, Jan Tschichold went by the name Iwan" "
  34. Garetra by Letterhend, $17.00
    Garetra Serif s a sophisticated serif with many weight you can choose. It has 4 weight styles which you can play around to match your project, whether for a standout headline, or for a tagline, you name it. Perfect to be applied to the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual alternates & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. How to access opentype feature : letterhend.com/tutorials/using-opentype-feature-in-any-software/
  35. SK Goldilocks by Salih Kizilkaya, $12.99
    SK Goldilocks is a grotesque font family. It is designed to meet all your typographic needs in your daily and professional life. You can use it in many areas from the title to the body texts, as well as in media such as logos, posters and packaging. SK Goldilocks takes its name from the "Goldilocks Zone" given to the habitable zone of the solar system and aims to open a new field in design for you. Thanks to the 14 different fonts and 6720 glyphs it contains, it contains many typographic materials that you will need. In this way, you can easily use it in your designs or in your daily life. You can visit my Behance account to examine the project images in more detail.
  36. Chanide Script by Letterhend, $19.00
    Please welcome our newest script typeface: Chanide. As you can see at the previews, this typeface has unique swashes that allows you to create beautiful lettering in a snap! It has many stylistic set alternates that you can choose from. This font is works well for various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features: Uppercase & Lowercase Numbers and Punctuation Multi-lingual Support Ligatures Alternates Swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations. Email us to letterhend@gmail.com if you need something! Happy Designing!
  37. Chiefland by Letterhend, $17.00
    Garetra Serif s a sophisticated variable serif font with with many weight you can choose. It has 12 weight styles which you can play around to match your project, whether for a standout headline, or for a tagline, you name it. Perfect to be applied to the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : variable font with 6 weight style regular and slant uppercase & lowercase numbers and punctuation multilingual alternates & ligatures PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  38. Virgolate by Letterhend, $19.00
    Virgolate is a beautiful and classy script based on manual calligraphy ink on a paper. This fnt has many swashes that allows you to create beautiful lettering instantly. it has many stylistic set alternates that you can choose from. This font perfectly made to be applied especially in logo, and the other various formal forms such as invitations, labels, logos, magazines, books, greeting / wedding cards, packaging, fashion, make up, stationery, novels, labels or any type of advertising purpose. Features : uppercase & lowercase numbers and punctuation multilingual ligatures alternates swashes PUA encoded We highly recommend using a program that supports OpenType features and Glyphs panels like many of Adobe apps and Corel Draw, so you can see and access all Glyph variations.
  39. Disoluta, crafted by the talented Spanish type designer Fernando Haro (known as deFharo), is a compelling and versatile font that straddles the fine line between tradition and innovation. This typefa...
  40. Varidox by insigne, $35.00
    Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.
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