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  1. Grand by North Type, $-
    Inspired by old school sign painting techniques, Grand is a display condensed sans serif that isn't shy to put its foot down. Its verticality and bulky curves combined with its sharp angular connections between the bowls and stems give Grand a distinctive look and feel. It comes in 12 styles (6 weights and accompanying italics), and supports over 200 languages. Grand Regular and Grand Italic are both available for free (personal and commercial use).
  2. Logo Sans by Emily Lime, $16.00
    Logo Sans is a clean, geometric sans-serif created with an obvious use in mind - logos (although quite suitable for longer texts as well). It is a clear, easy to read font that comes in a variety of weights & italics ...allowing for pleasing logo design combination and marketing pieces. Its wide characters and linear lines have a very modern, luxurious appeal. The family includes 5 weights...plus italics - for a total of 10 fonts.
  3. Izmir by Ahmet Altun, $19.00
    Izmir is a modern, geometric font family. Izmir font family consists of 44 fonts in two widths, normal and narrow where each width consists of regular and italic styles in 11 weights. Each weight is equipped with useful OpenType features. A local ampersand has been added to use in Turkish in normal weights and italics. The combination of normal and narrow weights can be an excellent choice for any graphic design and display use.
  4. GHEA Aram by Edik Ghabuzyan, $40.00
    GHEA Aram is a super family font. It has 10 upright weights and their Italics. GHEA Aram supports Central European, Armenian and Cyrillic language systems. The weights from Regular to Bold and their Italics can be used as text fonts. The weights thinner than Regular and thicker than Bold can be used as Display fonts. It is an easily readable two side serif high contrast font but the eyes don't get tired while reading.
  5. Umerica by Typotheticals, $4.00
    Umerica first made its appearance in 2007 as a series of characters in a pdf I posted to Typophile. It has taken a lot of time, and determination, for me to finally decide to complete it. I had the basic font completed in 2008, but put it aside as the creation of the italics it deserved were beyond me. That was then. Now the italic version has finally been added twelve years later.
  6. Secca Art Std by astype, $36.00
    Secca Art recovers some of the expressive forms of early art nouveau and art deco grotesques — not copying it, but carefully adapting it for today. Secca Art is based on the Secca typeface family and is full interchangeable. Both are equal in weights, widths and word spacing, so you can decide to give your layout a more expressive or serious look. If you need Italic styles just use the Italics from Secca .
  7. Lucky Beauty SS by Sensatype Studio, $15.00
    Lucky Beauty is a Styled Classy Beauty Font pairing between regular and italic style. Crafted specially for Branding needs to make any elements standout and Perfect beauty look. With a simple and classy shape will make your design more classy, elegant, and certainly unique with this font. Lucky Beauty is also included full set of: regular and italic version uppercase and lowercase letters multilingual characters numerals *punctuations Wish you enjoy my font! :)
  8. Fifty Holliwing by Attract Studio, $17.00
    Fifty Holliwing is a modern classic serif font inspired by a classy eighties magazine with soft curves and a sharp eye for detail that makes it a must for any project that requires high-end. Fifty Holliwing also comes with an italic version that really helps with your designs as well as lots of unique alternatives and ligatures that are really versatile. Include: Regular & Italic Alternates & Ligatures OpenType support Multilingual PUA Encoded.
  9. Clab by Eko Bimantara, $19.00
    Clab is meant for branding. The initial characters were build in bold and chunky personality, yet the thin strokes and flowy italics gives it a versatile and unique set of family. The glyphs crafted in low contrast strokes, short ascenders and descenders and low caps. Clab consist of 9 weight from Hairline to Black with each matching italics. Contain more than 400 glyphs with some OpenType features e.g, standard and discretionary ligature, fraction, e.t.c.
  10. Dalek Pinpoint by K-Type, $20.00
    DALEK PINPOINT is a clean and precise version of K-Type’s distressed DALEK typeface, a small caps face with overtones of Greek, Phoenician and Runic alphabets, based on Dalek comic book lettering from the 1960s. The package includes Regular and Bold weights, plus an Italic and Bold Italic which are optically corrected obliques. The fonts contain a full complement of Latin Extended-A characters, and now include Greek capitals and small caps.
  11. Sergel by T4 Foundry, $21.00
    Tobias Sergel was the greatest Swedish sculptor and draughtsman of the 18th century. The typeface that carries his name has a sculptural quality, with the white line decorating the stems and curves of the letters. "However," says Bo Berndal, the designer of Sergel, "the general shape of the typeface is timeless". The Sergel fontpack includes four fonts: Regular, Italic, Semibold and Semibold Italic, and is an OpenType typeface for both PC and Mac.
  12. Octo by Gunjan, $32.00
    Octo is square bold/display font with italics. Letterform is bit quirky and square shaped, it can fill all kind of spaces. Octo has nice form that relate to industrial, machines and italics helps denoting speed. Octo is good for branding in fields of sports, automobile. It has full glyph set of numerals and signs. Octo is an excellent choice for headline-typesetting and logo design. Octo is developed by Gunjan Panchal based in India.
  13. Black Sapphire by Silverdav, $14.00
    Black Sapphire font is a modern font with a luxurious retro style, carefully crafted to produce the best product, there are 4 styles that you can use and mix to produce a unique, luxurious, and elegant design. Black Sapphire consists of, Regular, Italic, Outline & Outline italic, combine and create your own design, plus a lot of uppercase and lowercase alternate letters will add to the uniqueness and luxury of the design you create. Black Sapphire is perfect for Branding, Logo, Magazine, T-Shirt, Mockup, Quotes, Poster, and more, try it yourself and create amazing designs with Black Sapphire font. What’s Included: Black Sapphire Black Sapphire Italic Black Sapphire Outline Multilingual Support 185 Uppercase & Lowercase Alternates Ligatures If you have any Question Please Contact Us
  14. Raldo RE by URW Type Foundry, $49.99
    Quite unusual, Musenberg started his Raldo design with the italic. However, he managed to preserve the temperament and vividness of the italic in the roman without questioning the stability of the individual characters. Raldo is a modern Sans Serif family already quite popular in Germany. The German IGEPA group chose Raldo as corporate typeface family. Now, Marc Musenberg redesigned and extended his Raldo typeface family. The new Raldo RE Pro comprises 10 styles, 5 roman and 5 corresponding italics. All fonts now include the complete Latin character set plus fractions, different sets of figures and fractions as well as small caps and small caps figures for Raldo RE Pro Text, Regular, Semibold and Bold. Raldo RE Pro has been chosen to be part of the URW++ SelecType.
  15. Romelu Vomelu by Arterfak Project, $17.00
    Introducing Romelu Vomelu, a stylish font with a modern concept. Inspired by classic serif fonts and beautiful italics to elevate a logo or display. Romelu Vomelu is a font that is easy to mix and match with other fonts such as sans serif, script and signature, and even the italic font itself. This font consists of Regular and Italic which you can also use for body text, with a medium size, this font is designed to maintain readability and legibility so that it is also suitable for branding your product. Equipped with dozens of ligatures & special characters that can make your design more attractive and classy. What you'll get : Uppercase Lowercase Numbers & punctuation Symbols Stylistic alternates Ligatures Accented characters Thank you for your support!
  16. Distopia by Unio Creative Solutions, $5.00
    Distopia is a contemporary type system which focus on clarity and legibility, developed in two weights with true matching italics. Distopia includes, as previously said, two contrasting versions: Light and Regular with corresponding true italics. This font family combines modernist shapes with slight grotesque touches. Each variant was designed with an attentive optical evaluation; curves, details and spaces were specifically tweaked to better suit the requirements of a highly-legible typeface. The end result is a family with full multilingual capabilities and a coverage of several languages based on the Latin alphabet; Distopia aims to become your next typographic companion. Specifications: - Files included: Distopia Light, Distopia Regular with corresponding true italics - Multi-language support (Central, Eastern, Western European languages) - OpenType features Thanks for viewing, Unio.
  17. Shablon by Context Foundry, $6.00
    Shablon is a Stencil style serif typeface. The family consists of 6 fonts: Shablon Regular, Shablon Italic, Shablon Condensed Regular, Shablon Condensed Italic, Shablon Extended Regular, Shablon Extended Italic. Every font includes uppercase and lowercase letters. You can use Shablon for graphic designs that call for a rough-and-ready look, a military look, or even to create real stencils for signs and marking boxes or luggage. Shablon continues the design of Shablon CYR, created in 1994 by Zhivko Stankulov. A number of shortcomings in the construction of the glyphs have been eliminated, and the typeface as a whole has been updated. Shablon is available with active support and upgradeability. Licensees will receive all new versions of the font free of charge.
  18. Rifton by Halbfett, $30.00
    Rifton is a heavy display typeface designed for use in large sizes. It is available as a regular and italic font or as one Variable Font with an italic axis. Installing the Variable Font offers users additional benefits because, in addition to the pre-defined “upright” and “italic” instances, the interpolations between them can be used. That allows you to have slanted text – but just a little less slanted than in the italic. Rifton is an all-caps design, but the letters mapped to the lowercase keyboard do not always have the same forms as the uppercase. That is most visible when it comes to the “s”, which takes a Star-Wars-style form (think of the Star Wars logo). The Rifton fonts also include OpenType features like ligatures – including some exciting discretionary ligatures – and super-wide alternate glyphs for several letters, including “B”, “E”, “F”, “H”, “L”, “N”, “P”, “R”, “T” and “Z”. Rifton is ideal for making a bold statement in headlines, poster designs, or logos. -
  19. Gin And Tonic by Mans Greback, $49.00
    Gin And Tonic is a classical serif typeface family. In a cocktail of soft arches and sharp corners, this traditional type has a multifaceted flavor, just like a well-balanced drink. Inspired by turn-of-the-century quality produce, Gin And Tonic is a genuine victorian typeface, that brings class and authenticity to any graphic project. The type of lettering that could be seen in an old-west saloon. This serif font is provided in eight styles: Thin, Regular, Bold and Thin Italic, Regular Italic, Bold Italic. As well as the Outlined style and its complementary Outline Italic. Write in CAPS for decorative conjunction words. Example: Gin AND Juice, Bird OF Prey (Download required.) The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.
  20. Fearlessly Authentic by Ahmad Jamaludin, $19.00
    Say hello to the new classic nineties retro font, Fearlessly Authentic! The trend is to make thin serif fonts that made the 80s and 90s style, so we wanted to make them too but with a different touch. Make it slightly rounded for a retro look and make your design look great! Fearlessly Authentic - A classic nineties retro with a complementary italic version. In the italic family, we make it different from the regular and make a shape with a unique uppercase so it looks more classic, retro but a little modern We've also been loving combining the regular and italic, especially for logos (see the "Symphatize logo, image #3) Included : Regular and Italic Letters, numbers, symbols, and punctuation Use in many programs even in Canva Multilingual Support Language Support: Danish, English, Estonian, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Indonesian, Irish, Italian, Luxembourgish, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Portuguese, Romansh, Rombo, Spanish, Swedish, Swiss-German, Uzbek (Latin) Come and say hello over on Instagram! https://www.instagram.com/dharmas.studio/ Dharmas Studio
  21. DT Augustina Slab by Deveze Type, $29.00
    DT Augustina Slab is an original Clarendon's style slab serif font family of 98 styles including 7 weights, 7 widths plus Italics. There is no such a big choice of Clarendons with a wide range of styles on a market. Super wide range family will satisfy almost any request. Ultra Lights and Light styles will add elegance and lightness to your headlines, especially with using Italic swashes. Regulars, Mediums and Semi Bold will make your text blocks readable and stylish. Combine with Italics and Small Caps for sub-headers and highlights to get an incredible result. And finally Bold and Extra Bold for massive and heavy text headers. Strong, stable and reliable. The whole family has been working well in almost any type of a project: Websites, Apps, E-Books, Books, Magazines, TV broadcasting, Packaging. The family has an Open Type Features like a Ligatures, Italic Swashes, Small Capitals, Case Sensitive Forms, Tabular Figures, Old Style Figures, Tabular Old Style Figures, Circled Figures, Black Circled Figures, Fractions, Superscripts, Subscripts, Stylistic Sets, Localisation forms for Moldavian / Romanian, Catalonian and Turkish.
  22. Obla by LetterPalette, $20.00
    The Obla font family is a modern serif typeface accompanied by appropriate italic in seven weights. Sketches of letters were drawn manually, using thick marker for creating shape and pencil for finishing details. Calligraphic origin of shapes is revealed beneath strained curves drawn on computer. All of the weights were carefully adjusted to each other. Obla is equipped with some basic OpenType features and supports Cyrillic and Latin script. Using Obla in small sizes is very convenient, because of its large x-height, and Obla is a very readable typeface. It seduces the reader with its vivacious character. The typeface is also suitable for usage in large sizes. The best choice for headlines is using the heaviest (Black) and the lightest (Thin) weight. There are two smaller family packages in offer: Obla Basic Set contains Regular, Italic, Bold and Bold Italic, while Obla Light Set contains Light, Light Italic, SemiBold and SemiBold Italic. These two sets are the most appropriate for working with small text. Other weights can be bought separately, or within the whole family. Obla is an awarded typeface. It got Special Mention in Cyrillic Typefaces category in Granshan 2016 competition and it was chosen as a Merit Winner in Print’s Typography and Lettering Awards competition. At that time, before publishing, the typeface was named Petra.
  23. Praxis by Linotype, $29.99
    Praxis™ was designed in 1976 by Gerard Unger for the German technology corporation Dr.-Ing Rudolf Hell. Praxis is the sans serif counterpart to Demos, another early digital type designed by Unger, who is an accomplished Dutch typographer and teacher. Praxis and Demos share important characteristics, such as open counters, a tall x-height, and blunt stroke terminations. Both faces have very little thick/thin variation, which facilitates smooth linear enlargement and reduction. And like Demos, Praxis is a flexible and legible typeface that works well in small point sizes and on low-quality paper (office documents, newsletters, newspapers, etc.). The word "Praxis" comes from Greek, and means "a practical application." In the late 1990s, Demos and Praxis, along with Univers 57, were selected as the official typefaces of the German Government. More info. In 1990, Linotype AG merged with Dr.-Ing Rudolf Hell GmbH, forming the Linotype-Hell AG (today Linotype GmbH). Since then, Linotype has been the official source of all fonts that were originally designed for the Hell Corporation. Linotype has also improved the typefaces using new technologies, including OpenType."
  24. Hagrid by Zetafonts, $39.00
    Crypto-typography - the passion for unknown, weird and unusual character shapes - is a disease commonly affecting type designers. Cosimo Lorenzo Pancini has celebrated it in this typeface family, aptly named Hagrid after the half-blood giant with a passion for cryptozoology described by R. K. Rowling in her Harry Potter books. Extreme optical corrections, calligraphic counter-spaces, inverted contrast, over-the-top overshoots: all the inventions that abound in vernacular and experimental typography have been lovingly collected in this mongrel sans serif family, carefully balancing quirky solutions and solid grotesque design. Hagrid is a typeface designed for editorial & display use, bringing dynamism to the printed and digital page thanks to its extreme contrast and unique details. It has been developed in a range of six display weights ranging from the monolinear and more traditional thin to the expressive heavy weight. For better readability in small sizes and on the web, a companion text family has been developed, with a slightly different selection of weights, wider metrics, and fine adjustments to keep the dynamic expressivity of the design without sacrificing legibility. This is evident in the design of italics: while the display italics sport a cursive feel with calligraphic terminals to lowercase letters, the text design is more restrained, with a more classical geometric grotesque slanted look. Given the crypto-typographer love for foreign specimens of letters, special care has been put into making Hagrid ready for multilingual projects, giving it an extended character sets covering over two hundred languages that use Latin, Cyrillic and Arabic alphabets and adding a selected range of OpenType features to handle alternate forms and stylistic sets.
  25. Astina Script by Letterfreshstudio, $17.00
    Astina Script Font is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular/Extrude/ Thankyou
  26. Radhen Retro by Letterfreshstudio, $20.00
    Radhen Retro Font is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular/Extrude/ Thankyou
  27. Sonya Script by Letterfreshstudio, $15.00
    Sonya Retro Font is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular/Extrude/Outline Thankyou
  28. Mackless Script by Sibelumpagi, $12.00
    Mackless is a clean script font inspired by hand-lettering, bold script, brush script, and logotype. It comes with an extra extruded font for a good combination on your design need, and includes OpenType features with PUA encoded such as alternates and ligatures. Mackless would be good for branding, logotype, poster, badge, book cover, invitation, t-shirt design, packaging and many more.
  29. Pradis Retro by Letterfreshstudio, $16.00
    Pradis Retro Font is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular/Extrude/ Thankyou
  30. Bigland Retro by Letterfreshstudio, $21.00
    Vintage Retro - Bigland is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular/Extrude/ Thankyou
  31. Brudy Retro by Letterfreshstudio, $20.00
    Vintage Retro - Brudy is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular/Extrude/ Thankyou
  32. La Vintage Script by Letterfreshstudio, $20.00
    La Vintage Font is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular Thankyou
  33. Spring Magic by Letterfreshstudio, $19.00
    Spring Magic Font is an urban retro font with the style like a logotype lettering. was created to help you designing logotype or lettering style for your Brand or your clients. it has an extensive lingual support, covering European and Asian Latin scripts. The font contains all characters you'll ever need, including all punctuation and numbers. Multilingual Support Alternates, Regular/Extrude/ Thankyou
  34. Alea Weiqsaw by Sitintahitam, $25.00
    Alea Weiqsaw inspired from victorian era, art neuveau, psychedelic art and music. This font comes with unique trippy style, it will be interesting to make a headlines, packaging design and vintage style logotype like a cover album, sign logotype, vintage headline. Alea Weiqsaw also bring some alternative glyph and unique ornament. This combination allows you to easily develop awesome designs.
  35. Eknaton by T4 Foundry, $21.00
    The powerful Eknaton comes with slanted slabserifs, a new way to add some spring to the old Egyptian slabs. Eknaton echoes the tradition that started with Napoleon's Egyptian campaign 1798, and the simultaneous looting of Egyptian art. The imports led to new ladies fashion in Europe, new architecture and new typefaces like Antique (Figgins, 1815) and Egyptian (Caslon, 1816). The Egyptian faces were also the origin of the famous Clarendon (1845) and Ionic No.5 (1925) as well as the rest of "the legibility types". In the 20th century the slabserifs became popular again with Bauhaus incarnations like Memphis (Wolf, 1929) and Beton (Jost, 1931). The Bauhaus movement, otherwise anti-serif, liked the architectural influence in Egyptian slabserifs. The Bo Berndal design of Eknaton puts some speed into the old Sphinx - the cat is back, in better form than ever! Bo Berndal, born 1924, has been designing typefaces for 56 years, for Monotype, Linotype and other foundries. Eknaton comes in five different widths, from Tight to Expanded, and is an OpenType typeface for both PC and Mac. Swedish type foundry T4 premiere new fonts every month. Eknaton is our eleventh introduction.
  36. Appetite New by Serebryakov, $49.00
    A new look of Appetite typeface. Swashed initials, and true italic. Try these tasty letters! Look at the new Appetite version — Appetite Pro — Release 2016!
  37. Derek by Monotype, $40.99
    Thought to have developed from a display face first listed in 1890, the Derek Italic font is a heavy face ideal for short titling purposes.
  38. That by Suomi, $30.00
    This is That: a family of four weights with roman and true italics, and also with chiselled medium weight, and Irregular variant for, well, variety.
  39. Runsten by Fontron, $35.00
    Adapted from Ronsten to make an acceptable chunky, more normal serif font retaining the serif alignment with the letter curves. An Italic is also available.
  40. Vendetta by Emigre, $69.00
    The famous roman type cut in Venice by Nicolas Jenson, and used in 1470 for his printing of the tract, De Evangelica Praeparatione, Eusebius, has usually been declared the seminal and definitive representative of a class of types known as Venetian Old Style. The Jenson type is thought to have been the primary model for types that immediately followed. Subsequent 15th-century Venetian Old Style types, cut by other punchcutters in Venice and elsewhere in Italy, are also worthy of study, but have been largely neglected by 20th-century type designers. There were many versions of Venetian Old Style types produced in the final quarter of the quattrocento. The exact number is unknown, but numerous printed examples survive, though the actual types, matrices, and punches are long gone. All these types are not, however, conspicuously Jensonian in character. Each shows a liberal amount of individuality, inconsistency, and eccentricity. My fascination with these historical types began in the 1970s and eventually led to the production of my first text typeface, Iowan Old Style (Bitstream, 1991). Sometime in the early 1990s, I started doodling letters for another Venetian typeface. The letters were pieced together from sections of circles and squares. The n, a standard lowercase control character in a text typeface, came first. Its most unusual feature was its head serif, a bisected quadrant of a circle. My aim was to see if its sharp beak would work with blunt, rectangular, foot serifs. Next, I wanted to see if I could construct a set of capital letters by following a similar design system. Rectangular serifs, or what we today call "slab serifs," were common in early roman printing types, particularly text types cut in Italy before 1500. Slab serifs are evident on both lowercase and uppercase characters in roman types of the Incunabula period, but they are seen mainly at the feet of the lowercase letters. The head serifs on lowercase letters of early roman types were usually angled. They were not arched, like mine. Oddly, there seems to be no actual historical precedent for my approach. Another characteristic of my arched serif is that the side opposite the arch is flat, not concave. Arched, concave serifs were used extensively in early italic types, a genre which first appeared more than a quarter century after roman types. Their forms followed humanistic cursive writing, common in Italy since before movable type was used there. Initially, italic characters were all lowercase, set with upright capitals (a practice I much admire and would like to see revived). Sloped italic capitals were not introduced until the middle of the sixteenth century, and they have very little to do with the evolution of humanist scripts. In contrast to the cursive writing on which italic types were based, formal book hands used by humanist scholars to transcribe classical texts served as a source of inspiration for the lowercase letters of the first roman types cut in Italy. While book hands were not as informal as cursive scripts, they still had features which could be said to be more calligraphic than geometric in detail. Over time, though, the copied vestiges of calligraphy virtually disappeared from roman fonts, and type became more rational. This profound change in the way type developed was also due in part to popular interest in the classical inscriptions of Roman antiquity. Imperial Roman letters, or majuscules, became models for the capital letters in nearly all early roman printing types. So it was, that the first letters in my typeface arose from pondering how shapes of lowercase letters and capital letters relate to one another in terms of classical ideals and geometric proportions, two pinnacles in a range of artistic notions which emerged during the Italian Renaissance. Indeed, such ideas are interesting to explore, but in the field of type design they often lead to dead ends. It is generally acknowledged, for instance, that pure geometry, as a strict approach to type design, has limitations. No roman alphabet, based solely on the circle and square, has ever been ideal for continuous reading. This much, I knew from the start. In the course of developing my typeface for text, innumerable compromises were made. Even though the finished letterforms retain a measure of geometric structure, they were modified again and again to improve their performance en masse. Each modification caused further deviation from my original scheme, and gave every font a slightly different direction. In the lower case letters especially, I made countless variations, and diverged significantly from my original plan. For example, not all the arcs remained radial, and they were designed to vary from font to font. Such variety added to the individuality of each style. The counters of many letters are described by intersecting arcs or angled facets, and the bowls are not round. In the capitals, angular bracketing was used practically everywhere stems and serifs meet, accentuating the terseness of the characters. As a result of all my tinkering, the entire family took on a kind of rich, familiar, coarseness - akin to roman types of the late 1400s. In his book, Printing Types D. B. Updike wrote: "Almost all Italian roman fonts in the last half of the fifteenth century had an air of "security" and generous ease extremely agreeable to the eye. Indeed, there is nothing better than fine Italian roman type in the whole history of typography." It does seem a shame that only in the 20th century have revivals of these beautiful types found acceptance in the English language. For four centuries (circa 1500 - circa 1900) Venetian Old Style faces were definitely not in favor in any living language. Recently, though, reinterpretations of early Italian printing types have been returning with a vengeance. The name Vendetta, which as an Italian sound I like, struck me as being a word that could be taken to signifiy a comeback of types designed in the Venetian style. In closing, I should add that a large measure of Vendetta's overall character comes from a synthesis of ideas, old and new. Hallmarks of roman type design from the Incunabula period are blended with contemporary concerns for the optimal display of letterforms on computer screens. Vendetta is thus not a historical revival. It is instead an indirect but personal digital homage to the roman types of punchcutters whose work was influenced by the example Jenson set in 1470. John Downer.
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