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  1. Keitana MF by Masterfont, $59.00
    A practical font family with 2 weights for all your day by day headlines, signage etc. An extended sans serif typeface with rounded endings that provides unique bold appearance without losing legibility.
  2. Sofilla by Cooldesignlab, $15.00
    Meet the new slick calligraphy font - Sofilla Script. This gorgeous script is for those who need some elegance and style for their designs and is perfect for wedding invitations, save date cards, feminine branding, and other necessities. This font is modern, simple, but still authentic. Sofilla Script includes the complete set of Basic Uppercase and Lowercase Characters, Numbers, and Punctuation Marks. It also contains binders and many stylistic alternatives to perfectly recreate natural calligraphy (check the preview to see all of them). Thank you very much for visiting my shop! ~ Cooldesignlab
  3. BRINNA Text by Scratch Design, $12.00
    BRINNA Text is an expressive font with small-sized brushes, which features all caps. It has alternates that are cast in lowercase and alternate letters, which are encoded for capital letters. In addition, this font also comes with many ligatures, numbers, punctuation marks and multi-languages support. This font can be used for design purposes that require handwritten style fonts, headlines, branding, stationery, posters, banners, websites or other designs that are dynamic and fancy. To fully access the font's features, we recommend using programs that support OpenType features. Enjoy this fun and expressive font!
  4. Billioner by Cooldesignlab, $12.00
    Meet the new slick calligraphy font Billioner Script. This gorgeous script is for those who need some elegance and style for their designs and is perfect for wedding invitations, save date cards, feminine branding, and other necessities. This font is modern, simple, but still authentic. Billioner Script includes the complete set of Basic Uppercase and Lowercase Characters, Numbers, and Punctuation Marks. It also contains binders and many stylistic alternatives to perfectly recreate natural calligraphy (check the preview to see all of them). Thank you very much for visiting my shop! ~ Cooldesignlab
  5. Devinno Script by Cooldesignlab, $12.00
    Meet the new slick calligraphy font - Devinno Script. This gorgeous script is for those who need some elegance and style for their designs and is perfect for wedding invitations, save date cards, feminine branding, and other necessities. This font is modern, simple, but still authentic. Devinno Script includes the complete set of Basic Uppercase and Lowercase Characters, Numbers, and Punctuation Marks. It also contains binders and many stylistic alternatives to perfectly recreate natural calligraphy (check the preview to see all of them). Thank you very much for visiting my shop! ~ Cooldesignlab
  6. Winter Delight by Supfonts, $15.00
    Winter Delight / Casual handwritten font Winter Delight it is a casual handwritten font with exquisite accents. The font is very cute and contains a huge number of ligatures. It is perfect for branding, wedding invitations and invitation cards and many more Font includes a full set of gorgeous uppercase and lowercase letters, numbers & large selection of punctuation marks Test it out below to see how it could look for your next project! Includes: Regular Script All latin languages support Uppercase and lowercase Numbers and punctuation Check out my blog: https://www.instagram.com/leopardletters pinterest.com/dmitriychirkov7 Enjoy
  7. Remesterad by Bosstypestudio, $15.00
    Remesterad - Modern & Signature Script Perfect, Font It includes a full set of upper and lower case letters, multilingual symbols, numbers, punctuation marks and 20 ligatures. This font has a smooth ballpoint pen texture. It has a lowercase start and end ligature! This font is PUA coded which means you can easily access all the glyphs full of signatures! It also features many special features including glyphs and alternate ligatures. font designs made for various vector designs, printing such as digital wedding blogs, online shops, social media, while printing can be used in the field of clothing products, accessories, bags, pins, logos, business cards, watermarks and many others... so it can make your product look cute and attractive, and also Multilingual support!!! If you have any other questions, feel free to drop me a message :) happy designing :), Mu Fazzal
  8. Sui Generis Free - Unknown license
  9. Zekton - Unknown license
  10. Bullpen - Unknown license
  11. Display Uncanny by Gerald Gallo, $20.00
    Display Uncanny is a display font not intended for text use. It was designed specifically for display, headline, logotype, branding, and similar applications. The same A to Z characters are located under the shift+character set and character set keys with the ones under the character set keys reduced in size. There are numbers and punctuation located under their respective keys.
  12. The Auratype by Auratype Studio, $9.00
    Hai Folks! The Auratype is retro and classic typeface who inspired by the 60s - 80s designs with more unique explored style like swosh and alternate character. This font made from manual sketch with many many scratch then finished to font. Make your designs project with this font and extras illustration to give more superb. This font also suitable to design like logo, sticker, tees design, banner, poster, sign, display design, packaging and more superb designs! Enyoy with our product and feel free contact us for support! Features : Full set of Upper & Lowercase Character Number & Punctuation Swosh Alternate Extras Illustration Multilingual Language PUA encoded Opentype Features _________ ▼To using the feature OpenType Stylistic alternate (including swosh), you must use program that supports OpenType such as Adobe Illustrator CS, Adobe Indesign, Corel Draw X6-X7 and Microsoft Office 2010 or later versions. Additional way to access alternate/swoshes are using Character Map (Windows), Nexus Font (Windows), Font Book (Mac), or more program which has Pop Character. ▼For more information about accessing alternative, you can see on this link : http://adobe.ly/1m1fn4Y ✌ Get in touch with author https://www.instagram.com/wahyudwi.cc/ https://www.instagram.com/auratype/ https://www.behance.net/fontsfighters ❤ Thank you for purchasing our product and supporting us! We hope this font can be part of your designs project. If you have other queries, questions or issues, just feel free and have fun to contact us directly. We are glad if we can help you more! If you are happy with our product, please put your star into our design reviews, it was so fantastic moment for us. Thanks! :)
  13. Initial Seals JNL by Jeff Levine, $29.00
    Initial Seals JNL was created by utilizing the typeface from Gummed Letters JNL and one of the decorative dingbats from Miscellany JNL. On the capital A-Z keys, the letters are black on a white on black seal design, while the lower case a-z keys have a seal version in solid black with white letters. Corresponding blank versions of the seals are on the left and right parenthesis keys, and the period key has a fill oval for overlaying background colors onto the black and white set.
  14. Gristwood JNL by Jeff Levine, $29.00
    The rustic lettering which also served as the model for Grist Mill JNL is the basis for Gristwood JNL. Another set of vintage wood type has the letters reversed out of blocks, making for a specialty titling font. Decorative end caps are located on the greater and less than keys and also on the plus and equal keys. A blank block for regular word spacing is on the underscore key, along with a wider blank box on the backslash key. This typeface has a somewhat limited character set.
  15. JHand - Unknown license
  16. Melee - Unknown license
  17. Hefty Galloon by PizzaDude.dk, $20.00
    Letters torn apart...did you say punk? Or did you say misprinted? Comes with 2 alternatives for each letter, and with kerning for both lower/lower, caps/lower, caps/caps and lower/caps
  18. Arise by Monotype, $30.00
    Arise is a humanist typeface designed for both text and display purposes. Its an understated type family with enough subtle nuances and personality to add distinction to your own typographic compositions. As can be seen in the /a/c/f/g/r/y/ glyphs, hooked terminals are a key feature of this typeface. These terminals are blade-like in appearance, defining a distinctive character that is unusual, yet balanced and refined. Practical features include 38 capital swash alternates for intial and final forms that can be particularly effective when used in titling and branding situations. Small caps are also included (along with matching diacritics) – these are designed to harmonise with regular lowercase forms so that you may easily achieve unicase-style typography. There are 18 fonts altogether, with 9 weights from ExtraLight to Ultra in both roman and italic. Arise has an extensive character set that covers all Latin European languages. Key features: 9 Weights Roman & Italic Small Caps 38 Alternates Old Style Figures European Language Support (Latin) 700+ Glyphs per font.
  19. Made For Japan by Font Aid V, $20.00
    In March 2011, the Society of Typographic Aficionados began organizing a collaborative project that would unite the typographic and design communities. The goal of Font Aid V: Made for Japan was to raise funds to expedite relief efforts after the devastating earthquake and tsunami in Japan. Nearly 300 contributors from 45 countries sent in over 500 glyphs in a single week. Behind the scenes, volunteers Neil Summerour, Silas Dilworth, Delve Withrington, and Grant Hutchinson were up to their elbows in Adobe Illustrator and Fontlab assembling the typeface. The sheer number of submissions coupled with the complexity of some of the designs caused unforeseen delays in completing the typeface. The team not only managed the immense influx of submissions, it also had several technical hurdles and multiple content reviews to mitigate before the final font could be produced. Several months after the project was initiated, Font Aid V: Made for Japan was finally ready for distribution. With the help of Sogo Japan, all proceeds from sales of this typeface will be delivered directly to organizations in Japan, such as Second Hand and AMDA International (Association of Medical Doctors of Asia). Sogo Japan strives to help circumvent regular international charity channels and the inefficiencies associated with them. Thanks to everyone who participated and helped us spread the word about the Font Aid V: Made for Japan project. In particular, we would like to acknowledge the following individuals and groups for their participation and involvement: Jonathan Abbott, Rui Abreu, Frank Adebiaye, Tim Ahrens, Anonymous, Eero Antturi, Leonardo Aranda, Hector Carrillo Aspano, Danielle Atnip, Alejandro Cabrera Avila, Christophe Badani, Joanne Gyo Young Bae, Ben Balvanz, Cynthia Bataille, Priyanka Batra, Donald Beekman, Hannes Beer, David Berlow, Kevin Beronilla, Fabian Bertschinger, Nicole Bittner, Bart Blubaugh, Dathan Boardman, Andrew Boardman, Joel Vilas Boas, Konstantin Boldovskiy, Scott Boms, Michael Browers, Vickie Burns, Matt Burvill, Daniele Capo, Seymour Caprice, Mauro Caramella, Matevž Čas, Eli Castellanos, Sarah Castillo, Tom Censani, Pinar Ceyhan, Ivette Chacon, Hin-Ching Chan, Sarah Charalambides, Karen Charatan, Sinde Cheung, Todd Childers, Justin Chodzko, Felipe Coca, Antonio Coelho, Jefferson Cortinove, Alan Lima Coutinho, Nick Cox, Nick Curtis, Girish Dalvi, Christopher DeCaro, Thomas C Dempsey, Matt Desmond, Chank Diesel, Anum Durvesh, Suzie Eland, Engy Elboreini, Craig Eliason, Emi Eliason, James Elliott, Grace Engels, Exljbris, Hillary Fayle, Carol Fillip, Jeff Fisher, Scott Fisk, John Foley, Stuart Ford, Mathias Forslund, Brock French, Anina Frischknecht, Eric Frisino, Chiyo Fujimori, Kaela Gallo, Ayesha Garrett, Harald Geisler, Alfonso Gómez-Arzola, Adriana Esteve González, Richard Gregory, James Grieshaber, Grupoingenio, Kemie Guaida, Carlos Fabián Camargo Guerrero, Rachel Han, Erin Harris, Stefan Hattenbach, Magnus Hearn, Marissa Heiken, Georg Herold-Wildfellner, Jamie Homer, Ed Hoskin, Dav[id Hubner], Jonathan Hughes, Rian Hughes, Grant Hutchinson, Xerxes Irani, Masayuki Izumi, Jan Janeček, Hyun Kyung Jang, Julien Janiszewski, Dušan Jelesijevic, Cal Jepps, Meghan Jossick, Evamaria Judkins, July Twenty Fourth, Erica Jung, William K, Claes Källarsson, Kapitza, Asutosh Kar, Arno Kathollnig, Sami Kaunisvirta, Hajime Kawakami, Scott Kaye, Richard Kegler, Anna Keroullé, Bizhan Khodabandeh, Lara Assouad Khoury, Ilona Kincses, Becky King, Sean King, Megan Kirby, Max Kisman, Keith Kitz, Romy Klessen, Akira Kobayashi, Kokin, Kozyndan & Silas Dilworth, Atushi Kunimune, Andreas Kuschner, John Langdon, Ray Larabie, Jess Latham, Kelly D Lawrence, Matic Leban, Chien-Hao Lee, Bryan Levay, Enrico Limcaco, Andreas Lindholm, Andrew Loschiavo, Chris Lozos, Ian Lynam, John Lyttle, Gustavo Machado, Jonathan Mak, Ricardo Marcin, Jeannie Mecorney, Steve Mehallo, Cristina Melo, Martin Mendelsberg, The Midnight Umbrella Studio, Goro Mihok, Ojasvi Mohanty, Ahmed Mohtadi, Alixe Monteil, Veronica Monterosso, Dani Montesinos, Masanobu Moriyama, Misa Moriyama, Pedro Moura, John Moy Jr, Marc Marius Mueller, Shoko Mugikura, Joachim Müller-Lancé, Diane Myers, John Nahmias, Yoshihisa Nakai, Hiroshi Nakayama, Reiko Nara, Nathoo, Titus Nemeth, Nathanael Ng, Ngoc Ngo, Antoninus Niemiec, James Ockelford, Kunihiko Okano, Naotatsu Okuda, Toshi Omagari, Onikeiji, Ozlem Ozkal, Jason Pagura, Hrant Papazian, Brian Jongseong Park, John Passafiume, Patrick Griffin, Alejandro Paul, Vian Peanu, Dylan Pech, Rebecca Penmore, Peter Brugger, Jean François Porchez, Carolyn Porter, Andrew Pothecary, James Puckett, Rachel Hernández Pumarejo, James Random, Liam Roberts, Tom Rogers, David Jonathan Ross, Sumio Sakai, Sana, Stuart Sandler, Rafael Saraiva, Riccardo Sartori, Ai Sasaki, Yee Wen Sat, Agnes Schlenke, Giovanna Scolaro, Roland Scriver, Alessandro Segalini, Shawn Semmes, Jane Sheppard, Josh Sherwood, Paulo Silva, Mark Simonson, Luis Siquot, Greg Smith, Owen Song, James L. Stirling, Nina Stössinger, Tanya Turipamwe Stroh, Kevin Strzelczyk, Neil Summerour, Superfried, Shiho Takahashi, Shuji Takahashi, Yusuke Takeda, Naoyuki Takeshita, Bruno Tenan, Chung-Deh Tien, Tom, Ryoichi Tsunekawa, Alex Tye, Matthew Tyndall, TypoVar, Virginia Valdez, Beatriz Valerio, Tom Varisco, Brayden Varr, Catarina Vaz, Andy Veale, Yvette Claudia Velez, Marie-Anne Verougstraete, Abbie Vickress, Ray Villarreal, Pat Vining, Courtney Waite, Hoyle Wang, Viola Wang, Jim Ward, Grace Watling, Terrance Weinzierl, Robert Weiss, Stuart Weston, Kevin Wijaya, Dave Williams, Beau Williamson, Delve Withrington, Katherine Wood, Neil Woodyatt, Jesvin Yeo, Yokokaku, Kazuhi Yoshikawa, YouWorkForThem, Matt Yow, Charlton Yu, Yuriko, Ron Za, Jayson Zaleski, Víctor Zúñiga
  20. Astron Boy Video - Unknown license
  21. Abiscuos - Unknown license
  22. Mess Hall JNL by Jeff Levine, $29.00
    Modeled from a set of individual painting stencils, Mess Hall JNL is named for the armed services cafeteria where thousands of enlisted men endured bland, boring meals day in and day out for years.
  23. Doowop JNL by Jeff Levine, $29.00
    The good old days of rock and roll... Kids hanging out under the streetlights singing four-part harmony... Relive those days with Doowop JNL - a fun and playful font with a decidely 50s flair!
  24. Mighty Oaks by Gerald Gallo, $20.00
    Mighty Oaks is a collection of stylized oak leaves. There are 47 oak leaves located under the character set keys. There is a flopped version of each leaf located under the shift+character key.
  25. Ketamine One MF by Masterfont, $59.00
    A practical font family with 3 weights for all your day by day design needs: headlines, signage etc. An extended sans serif typeface with rounded endings that provides unique industrial appearance without losing legibility.
  26. Batish MF by Masterfont, $59.00
    A practical font family with 4 weights for all your day by day design needs: headlines, signage etc. An extended sans serif typeface with rounded endings that provides unique softness appearance without losing legibility.
  27. Rambat Campotype - Personal use only
  28. ITC Nova Lineta by ITC, $29.99
    The ITC Nova Lineta™ design is the first commercial typeface from Slobodan Jelesijevic. As with many typeface designs, it began as simple sketches. “I was working on a packaging design project,” recalls Jelesijevic, “and wanted an informal, slightly cursive design for the type. I could not find anything that matched my need, so I began sketching.” The preliminary design had an elegant yet fresh quality that, once developed, turned out to be perfect for Jelesijevic’s project. After its first use, however, Nova Lineta lay dormant for over a year. Other projects came and went, and new typeface ideas filled Jelesijevic’s notebook. Although Nova Lineta continued to tickle the creative crevices of his mind, no more work was done on the face. Then, in a period between projects, Jelesijevic began to polish the design – and, in the process, created extended and condensed versions to complement the normally-proportioned original. Born in Gornji Milanovac, Serbia in 1951, Jelesijevic graduated with a degree in graphic communication and lettering from the Faculty of Applied Arts in Belgrade. These days, Jelesijevic is sought out not only as a typeface designer, but also as a graphic designer and illustrator. When not working on design projects, he teaches graphic communication at the Faculty of Art in Niš, Serbia. Although it is a casual and inviting design, Nova Lineta has been carefully constructed and refined. As a result, it performs exceptionally well within a wide range of sizes and in a wealth of applications. An ample x-height, open counters and distinctive character shapes also ensure a high level of legibility. And, although at first glance Nova Lineta may appear to be a sans serif design, subtle serifs make their presence known at large sizes. Nova Lineta emanates warmth when used for extensive text, and it has a fresh quality at display sizes. The small family’s range of proportions also provides added flexibility. The result is a friendly yet powerful communication tool in a remarkably modestly-sized package.
  29. Butterfly MF by Masterfont, $59.00
    A practical font family with 3 weights for all your day by day design needs: headlines, web, signage etc. An extended sans serif typeface with rounded endings that provides unique softness appearance without losing legibility.
  30. Wild Style Basic by Graffiti Fonts, $14.99
    Wild Style basic is a simpler version of our Wild Style font with outlined letters on the capital keys and filled letters on the lowercase keys. This font also includes several symbols & foreign language characters.
  31. Nasalization Free - Unknown license
  32. Retail Merchant JNL by Jeff Levine, $29.00
    Retail Merchant JNL is strictly for making prices. The 0-9 keys have large numbers, the shift position of the same keys have smaller, centered numbers, and the alphabet keys have a variety of smaller numbers with underscores in single digits, pairs of numerals and even a few complete prices such as "$1.00". Thrown in for good measure are companion words... "at", "for, "each", "lb." and "dozen"...
  33. Kindred by Rachel Kick, $9.00
    Kindred is an organic and hand-lettered sans typeface. It has a friendly and organic feel that works great for branding, social media, and marketing! Kindred is inspired by hand lettering art - incorporating many letters that fit into each other and swashes that add a hand-drawn feel. The corners are slightly rounded to give it an organic and friendly feel. With so many alternatives and ligatures, each word can be customized to fit the needs of your project. The Details: 34 Standard Ligatures: Enabled by default to create a hand-drawn feel! (Make sure your open-type features are enabled!) These can also be switched out depending on the look you're going for. Over 90 Alternatives: These are the perfect way to make the type look custom-made for your project. Add small details, change double letters, or add swatches that fit around surrounding letters. Language Support: Danish, English, French, German, Irish, Italian, Portuguese, Spanish, Swedish, & Swiss German.
  34. P22 Hedonic by IHOF, $24.95
    This 12-font family employs several unique features including a 2-part Chisel set which allows for the look of stone incised lettering. Hedonic has just a hint of a slab serif and even that is used so sparingly that it almost feels like a sans serif font. Its design does appear to be painfully simple but there are many interesting features including a selection of weights, small caps with old style numerals and display weights that make it very useful. And legible. Old style numerals are included with the small caps and italics. Also for display purposes are two "Chisel" fonts. Used together, set one on top of the other, they create a stylish 3D effect—ideal for logos and headlines or anything that needs a strong graphic punch. Hedonic may not be as eccentric as many fonts out there, but overall it is clean and legible with a few extra flourishes to stand out from the crowd!
  35. Between The Lines BF by Bomparte's Fonts, $29.00
    The famous Catalan architect, Antoni Gaudí, used to say “there are no straight lines or sharp corners in nature…” However, with Between The Lines that’s exactly what you’ll find: straight lines, parallel and perpendicular, all in a glorious display of Art Deco style. Here the verticals and horizontals dominate while the diagonals “sit this one out”. Curvilinear lines also run free here: they serve as refreshing counterpoints to prominent straights. These forms suggest a somewhat expressive script-like characteristic, (especially in lowercase) wherever the font’s many initials, terminals and contextual alternates are employed. Between The Lines offers many options for alternate letterforms (ligatures, stylistic alternates, contextual alternates, etc.). When these OpenType features are used judiciously and selectively, your typography will be greatly heightened. You’ll find BTL right at home in a number of environments: music album covers, snack food packaging, magazine headlines, cosmetics, signage and more. PLEASE NOTE: due to its very tall ascenders, Between The Lines benefits from generous leading (line spacing). Multilingual support included.
  36. Molista Script by Letterfreshstudio, $15.00
    Hello everyone, I would like to introduce my newest font Molista Script is a beautiful modern calligraphy typeface, I hope you will be interested in this font, if you want to use it for your work. This font can be used easily and simply because there are many features in it. contains a complete set of lowercase and uppercase letters, assorted punctuation, numbers, and multilingual support. font also contains multiple ligatures and many contain alternative Style Stylistic Sets such as a heart swash alternative. You can see an example in the image above. Molista Script is very suitable for market designs being developed today, this font has a stylish, trendy, natural and soft font, with this font you can take advantage of opportunities every moment is a great way to highlight the celebration of the best of the party, because this font will be an advocate for the purposes such as wedding invitations, branding, parties, graduations, birthdays, gatherings, etc. Thank you, LetterFresh
  37. Biargabara Script by IM Studio, $13.00
    Biargabara is a Script font that has various basic lines, fine lines, classic, elegant, modern touches. Can be used for various purposes. if you want to use it for your work, this font can be used easily and simply because there are many features in it to load a lower complete set of letters and include initial letters and terminals, alternatives, binding and support for many languages. Files include: * Biargabara OTF * Biargabara TTF To activate the alternative OpenType Stylistic, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7, Microsoft Word 2010 or newer versions And this font has provided PUA Unicode (code-specific fonts). There are additional ways to access alternatives / swash, using Character Map (Windows), Nexus Fonts (Windows), Font Books (Mac) or software programs like PopChar (for Windows and Mac). If you need help or advice, please contact me via email "ikhsanm240@gmail.com" Thank you!
  38. Impending Distaster by Hanoded, $15.00
    There's nothing really disastrous (impending or not) going on in my life right now, but I have always liked the expression. I thought about it when I watched a news item about the recent storm we had in Europe. The news showed footage of a person narrowly escaping a huge falling tree. Impending Disaster font is certainly no disaster. I created it using my fantastic Chinese ink and a broken tapas skewer (I seemed to have run out of my regular satay skewers). The result is a slightly rough, comic book kinda font. It comes with two sets of alternates for the lower case letters (which cycle as you type), one set of stylistic alternates for the 'O' glyph (and all accented O's), an alternate ampersand, asterisk, question mark and exclamation mark and a set of alternate numerals. Impending Disaster comes with extensive language support, including Vietnamese, Greek and Sami - so don't come running and say you didn't have any options! ;-)
  39. Concepts by Pointlab, $10.00
    Concepts Font Family is a handmade vintage script, sans serif and sans serif bold. Inspired by classic western culture, custom culture motorbikes and combine with vintage touches. There are so many perfect fonts to integrate into your design, especially in vintage designs. With the beauty of this font package, this font is great for logos, badges, clothes, posters, and more. This font comes with opentype and truetype features and also many alternative styles to enhance your design.Features Basic Latin A-Z and a-z Numbers Symbols Stylistic Set Ligature PUA Encode Multilanguage Support To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7.There are additional ways to access alternates, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac).If you have any question, don't hesitate to contact me by email.
  40. Basic Commercial by Linotype, $57.99
    Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.
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