Kansas Casual offers a more upright, gothic, and modern alternative to the conventional sign painter's one stroke. Kansas provides a completely unique take on a overdone classic with proportions and crossbar heights inspired by the more friendly Chicago style. This all-caps set provides six weights so that you can adjust size with weight to maintain that authentic single brush weighted look. The proofing process included projecting, tracing, and then painting the letters out to see how true the small details were to the medium. The set also includes wide language support, opentype fractions, and arrows. You can learn more about its development here.

Shubbak Variable is a highly flexible and dynamic Arabic Sans (Kufic) typeface that was designed to work with a wide range of Latin counterparts. A friendly and human typeface family that is very flexible when coupled with many popular fonts you may already use. It includes a full set of Arabic, Farsi (Persian) and Urdu character sets as well as a basic Latin set are included. Designed originally by British designer Ruh Al-Alam, further developed by Mohammed Gabr, Muhammad Hadi and then fully expanded by Abdelrahman Farahat. Archetype Foundry aims to help revolutionise and spread the use of beautiful Arabic and multi-lingual typefaces.

Foundry Monoline is an elegant, modern typeface family eminently suited for use in identity, editorial, and advertising use. The deceptively simple design, and clean, linear appearance has been created using strong structural elements. Each character has its own subtleties and variations, with the monoline appearance achieved through careful optical adjustment. Since its first release, the family has been extended from 7 to 12 fonts. It now includes a comprehensive choice of 6 weights with accompanying italics - from ultra-light beautiful at large sizes, to extra bold great for headlines. It is also available in OpenType Levels 1, 2 and 3 providing a wide range of language access.

Ashety is our newest san serif, font family. It has 18 different styles, making it ideal for a variety of projects. This font is tailor-made for a wide variety of display design and branding requirements. This font has everything you need to create stunning graphics – including titles, text, banners, posters, and more. Now you can compose beautiful graphics that delight your audience with this original font family! of course, your various design projects will be perfect and extraordinary if you use this font because this font is equipped with a font family, both for titles and subtitles and sentence text, start using our fonts for your extraordinary projects.

Stepon is a versatile display font that offers a plethora of creative possibilities. This font is characterized by its bold, modern, and unique design, making it an excellent choice for a wide range of projects. The distinctive feature of Stepon is its versatility, with six different variations that include inline, outline, texture, and rough styles. Each variation stands strong on its own and can be easily combined with others, allowing you to unleash your creativity in various ways. Whether you're working on a logo, branding materials, invitations, packaging, posters, headlines, business collateral, greeting cards, magazines, films, or any other design project, Stepon has got you covered.

Inkheart is a handmade font family of 22 fonts designed to play together. Inkheart family covers a wide range of different styles such as script, brush, sans and many other display styles - drawn in the same size so they naturally fit together. Inkheart also has Catchwords, Patterns and Ornaments that play perfectly with the letter-fonts. Inkheart family is a great tool for designing advertising, branding, posters, packaging and anything else with a coherent visual style. Each font goes a long way alone but together they’ll rock! Inkheart family is also packed with OpenType features such as Automatic Ligatures, Swash, Stylistic and Titling Alternates. Go wild with Inkeart!

The typeface Brush Poster Grotesk is designed in 2017 for the children exhibition 1,2,3 Kultummel from Labyrinth Kindermuseum Berlin by xplicit, Berlin (Annette Wüsthoff, Alexander Branczyk, Mascha Wansart (illustrations)). Manuel Viergutz extended the font with some further glyphs & extras. The rough sans serif display typeface is created analogous by hand and brush. 875 glyphs incl. 150+ decorative extras like arrows, dingbats, emojis, symbols, geometric shapes, catchwords, decorative ligatures (type the word LOVE for or SMILE for as OpenType-Feature dlig) and stylistic alternates (3+ stylistic sets). For use in logos, magazines, posters, advertisement plus as webfont for decorative headlines. The font works best for display size. Have fun with this font & use the DEMO-FONT (with reduced glyph-set) FOR FREE! Font Name: Brush Poster Grotesk Font Weights: Regu­lar + Misprint + EXTRAS (Illustration) + DEMO (with reduced glyph-set) Font Cate­gory: Dis­play for head­line size Glyph Set: 875 glyphs Lan­guage Sup­port: 28+ for extended Latin. Afrikaans, Albanian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Hungarian, Icelandic, Italian, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portugese, Romanian, Slovak, Slovenian, Spanisch, Swedish, Turkish, Zulu Spe­cials: 150+ deco­ra­tive extras like arrows, ding­bats, emojis, sym­bols, geo­me­tric shapes, catch­words, deco­ra­tive liga­tures (type the word “LOVE” for ❤ or “SMILE” for ☺ as OpenType-Feature dlig ) and stylistic alternates (3+ stylistic sets), German Capital Eszett Design Date: 2017 Type Desi­gner: Annette Wüsthoff, Manuel Vier­gutz, Alexander Branczyk, Mascha Wansart (Illustration)

Blandford Press strikes again, with a delightful, delicious, de-lovely offering from their 1946 tome, Lettering for the Commercial Artist. The editor, A. H. Hunter, called this one simply "The Elegant Alphabet" and cautioned that it, "being neither quick nor easy, needs to be used with discrimination." Or not...

At the end of the 19th century, the fin de siècle, both Bauer and Berthold released ‚Herkules‘, a heavy Art Nouveau font for ads and posters. This font was carefully redesigned and makes it a great font in Jugendstil surroundings and a splendid partner of the Carlsbad font family.

Ornate Deco JNL is a thick-and-thin Art Deco serif typeface with diamond shapes inside the thicker parts of the characters. It is based on an alphabet example found in the 1949 French lettering book “Album de Lettres Arti”, and is available in both regular and oblique versions.

Based on the fin-de-siècle Helios Reklameschrift of the Klinkhardt foundry, Leipzig, Affiche preserves the beautiful art nouveau character of its hot-metal forerunner and was carefully extended to make it multilingual. For more historical authenticity, you can use the long s by typing [alt] and [b].

This decorative, scalloped thick-and-thin Art Deco type design is one of the many inspirations found within the pages of the 1934 French lettering book “L'Art du Tracé Rationnel de la Lettre”. Now in digital format, Fancy Deco JNL is available in both regular and oblique versions.

An example of Art Nouveau lettering (complete with its unusual characters and varying shape widths) was found in a sample from the vintage publication "Modeles de Lettres Artistiques" ("Models of Artistic Letters"). This classic design is now available digitally as Handmade Nouveau JNL, in both regular and oblique versions.

ขอแนะนำ Pariphoom แบบอักษรอันโฉบเฉี่ยวและทันสมัย เหมาะสำหรับงานออกแบบหลากหลายประเภท ด้วยอักษรแบบ sans-serif condensed และมุมโค้งมน แบบอักษรนี้ให้ความสมดุลที่ระหว่างความเป็นทางการและความเข้าถึงได้ง่าย ชื่อปริภูมิมาจากภาษาไทย แปลว่า “Space” และเช่นเดียวกับชื่อของมัน ฟอนต์นี้สามารถให้พื้นที่มากขึ้นในงานออกแบบของคุณ ไม่ว่าคุณกำลังสร้างสื่อสำหรับสร้างแบรนด์ พัฒนาแคมเปญการตลาด หรือออกแบบเว็บไซต์ Pariphoom มอบความยืดหยุ่นและความอเนกประสงค์เพื่อให้ได้รูปลักษณ์ที่คุณต้องการ Pariphoom มาพร้อมกับรูปแบบที่แตกต่างกันถึง 18 รูปแบบ สิ่งนี้ทำให้คุณมีตัวเลือกมากมายและมีความยืดหยุ่นในการใช้งานในหลากหลายบริบท นอกจากนี้ ฟอนต์นี้รองรับหลายภาษาสำหรับภาษาต่างๆ มากมาย แต่นั่นไม่ใช่ทั้งหมด Pariphoom มาพร้อมกับฟีเจอร์ Opentype เจ๋ง ๆ เช่น Small Caps และ Tabular ซึ่ง Small Caps เป็นวิธีที่ยอดเยี่ยมในการเพิ่มความหลากหลายให้กับงานออกแบบของคุณโดยใช้ตัวพิมพ์ใหญ่แทนตัวพิมพ์เล็ก ในขณะเดียวกัน Tabular ก็สมบูรณ์แบบสำหรับการสร้างตารางและจัดตำแหน่งตัวเลขเพื่อให้ดูเป็นระเบียบมากขึ้น โดยรวมแล้ว Pariphoom ทำให้เป็นตัวเลือกที่ยอดเยี่ยมสำหรับนักออกแบบที่ต้องการสร้างผลงานการออกแบบที่น่าจดจำและมีประสิทธิภาพ Introducing Pariphoom, a sleek and modern typeface that is perfect for a wide range of design projects. With its condensed sans-serif design and rounded corners, this font offers a unique balance of professionalism and approachability. Derived from the Thai language, the name Pariphoom means "Space" and just like its name suggests, this font can give you more space in your design. Whether you're creating branding materials, developing marketing campaigns, or designing websites, Pariphoom offers the flexibility and versatility you need to achieve your desired look. Pariphoom comes with 18 different styles. This gives you plenty of options to choose from and the flexibility to use it in various design contexts. Additionally, this font offers multi-language support for a wide range of languages. But that's not all – Pariphoom comes with some cool Opentype features such as Small Caps and Tabular. Small Caps are a great way to add variety to your design by using small capital letters instead of lowercase letters. Meanwhile, Tabular is perfect for creating tables and aligning numbers for a more organized look. Overall, Pariphoom making it a great choice for designers who want to create memorable and effective design projects.

Designed by Francesco Canovaro with help from Andrea Tartarelli and Maria Chiara Fantini, Kitsch is a typeface happily living at the crossroads between classical latin and medieval gothic letterforms. But, rather than referencing historical models like the italian Rotunda or the french Bastarda scripts, Kitsch tries to renew both its inspirations, finding a contemporary vibe in the dynamic texture of the calligraphic broad-nib pen applied to the proportions of the classical roman skeleton. The resulting high contrast and spiky details make Kitsch excel in display uses, while a fine-tuned text version manages to keep at small sizes the dynamic expressivity of the design without sacrificing legibility. Both variants are designed in a wide range of weights (from the almost monolinear thin to the dense black), and are fully equipped with a extended character sets covering over two hundred languages that use latin, cyrillic and greek alphabets. Special care has been put in designing Kitsch italic letterforms, with the broad-nib movements referencing classical italian letterforms to add even more shades to your typographic palette. The resulting alternate letter shapes have also been included in the roman weights as Stylistic Alternates - part to the wide range of Open Type features (Standard and Discretionary Ligatures, Positional Numerals, Small Caps and Case Sensitive Forms) provided with all the 32 weights of Kitsch. Born for editorial and branding use, Kitsch is fashionable but solid, self-confident enough to look classic while ironic enough to be contemporary.

Introducing "Theman Cathos" Font: A Bubble Dynamic, Modern, and Funky Typeface Theman Cathos is a captivating font that combines the essence of bubble dynamics with a modern and funky style. Its unique design exudes energy and playfulness, making it perfect for projects that require a fresh and vibrant look. This typeface features rounded letterforms with soft edges, giving it a friendly and approachable feel. The bubbly contours of each character create a sense of movement and liveliness, capturing attention and adding a touch of whimsy to any design. With its modern twist, Theman Cathos brings a contemporary edge to traditional bubble fonts. It embraces clean lines, sleek curves, and a balanced composition, making it versatile for a wide range of applications. Whether you're designing a logo, branding materials, advertising campaigns, or social media graphics, this font will add a dynamic and eye-catching element to your project. Theman Cathos also offers a wide range of glyph variations, including ligatures, alternates, and stylistic sets, allowing you to customize and experiment with different letter combinations. This versatility empowers you to create unique typographic compositions that truly reflect your creative vision. Embrace the spirit of modernity and funk with Theman Cathos font. Elevate your designs, stand out from the crowd, and infuse them with a sense of joy and energy. Let this captivating typeface be the perfect tool to express your creativity and make a memorable impact.

www.Stat-Type.com Complementary Type Family Stat Display Pro Stat Text Pro is an information design sans serif type family which was developed as a complementary to Stat Display Pro. Stat Text Pro retains many characteristics of its display counterpart, while giving readability a greater importance. It has simpler letter shape details which enable it to accomplish a constant rhythm whiles being read. Its main intended use is to accompany Stat Display Pro in places where longer passages of text are needed. In this way the visual character of the composition is retained and at the same time readability of text is given attention. As its display counterpart it has a large character set with multiple weights, which are defined by optimal size ratio, wide aperture and balanced counters. It contains nearly 700 glyphs, including diacritics, ligatures, small caps, old–style figures, arrows and more. This enables it to achieve wide language support. It consists of four weights (Light, Regular, Medium, Bold) which are accompanied by their corresponding obliques. Stat Text Pro type family has higher than average x height (72% of cap height) which is accompanied by matching ascender and descender size ratios. The development of the type family was based on research in legibility to achieve highly legible letter shapes, while not diminishing their visual character. A detailed description of Stat Pro type family is available at Stat-Type.com where a DEMO font can be downloaded.

Sancoale Narrow is a carefully honed and meticulously crafted new family member for the Sancoale series. Sancoale Narrow has been specially designed to allow for even more versatility for the Sancoale Family. Sancoale Narrow continues with Sancoale's successful simple, geometric and legible structure. It is a contemporary design that is distinctive and unique. This new narrow addition can be used in conjunction with the original Sancoale, but it can also stand on its own. Narrow type comes in a handy in a myriad of situations, from poster design to book covers, web pages to editorial layouts. Sancoale Narrow's six weights make for a typeface family that is very useful for many applications, and also includes a set of true italics. The design is simplified without stems or spurs in the default character set. OpenType alternates do include alternates with stems, Small Caps, Fractions, Tabular Figures, and plenty of alts, including "normal" capitals and lowercase letters. Please see the informative .pdf brochure to see these features in action. Sancoale Narrow also includes a full array of Latin diacritics for multilingual support. OpenType capable applications such as Quark or the Adobe suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages. The Sancoale superfamily is suitable for a wide range of uses and is a very economical and versatile addition to any designer's font collection.

It’s spring and the Cherry Blossoms are in bloom… and so is the new typeface by Neil Summerour and Positype. Cherry Blossoms is the new relaxed script family in the same vein as Good Karma. Produced from hand and sumi brush of Neil Summerour, Cherry Blossoms is a natural brush textured font family. Cherry Blossoms is blooming with personality, reliable and genuine movements, and a wide range of letter options to befit any project needing an honest hand-lettered look. Each typeface comes with an expansive set of stylistic alternates (upper AND lowercase), that harmonize wonderfully when you have the Opentype Ligature feature active. Additionally, special double-letter smart ligatures have been produced for specific combinations in need of more expressive flair, as well as a few swashes that work with the economical strokes originally produced from the sumi brush. To further expand the usefulnesss of this bright script, a separate Caps/Lowercase font has been added that provides the simple contrast needed to bring the script fonts forward. Rather than limit the personality of this script, various styles have been produced to compliment the original Regular… Wide and Tight as well as the afforementioned Simple’ fonts are included in hopes of helping you find the perfect variation needed for your composition. Cherry Blossoms is the second release of the Positype Relaxed Script Collection of typefaces—all focused on fluid, effortless script fonts for simple use.

The Aviano series returns, refined and sophisticated with an extended, high-contrast sans-serif family. Aviano Contrast is a contemporary typeface radiating with luxury. It's classic elegance makes it perfect for high-end applications such as cosmetic, jewelry or fashion brands. Aviano Contrast's extended forms give the face a smart look, and the curves are carefully honed to be sinuous and seductive. This high-contrast face is in a class of its own, composed in the style of a classic Didone but lacking the typical serifs. Aviano Contrast comes in six different weights and is packed with OpenType features. Need swash forms? Ball terminals? Art Deco alternates inspired by the inscriptions and signage of the '20s and '30s? Aviano Contrast includes 230 alternate characters. Twelve style sets are available, including four complete sets of art deco-inspired alternates, small forms, swash, titling and a wide array of other alternates to make your designs unique. As a complement to these characters, Aviano Contrast also includes 40 discretionary ligatures for artistic typographic compositions. Please see the informative .pdf brochure to see these features in action. OpenType capable applications such as Quark or the Adobe Creative suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages. The rest of the Aviano series pairs very well with this face. These include Aviano, Aviano Serif, Aviano Sans, Aviano Didone, Aviano Flare, Aviano Future and Aviano Slab.

Soho is the latest addition to the growing range of typefaces from Sebastian Lester. This grand opus of a project resulted in a typeface that comprises nine weights and five widths of precision engineered OpenType. 40 fonts, 32,668 characters and 24 OpenType features. Hot on the heels of the popular Neo Sans and Neo Tech range, and his first typeface release Scene, Soho represents three years of work by Lester. As a type designer I'm preoccupied with finding ways in which I can address modern problems like good legibility in modern media, and create fonts that work precisely and efficiently in the most technically demanding of corporate and publishing environments." Slab serif typefaces are enjoying something of a renaissance, offering versatility whether for corporate identity, product branding, text or display use. With 40 weights to choose from Soho gives designers endless possibilities from the ultra chic lines conveyed by the lighter weights to the rock solid statement made by the heavier weights. Soho is cross-platform compatible. The Pro version provides extended language support for Central European languages. Used in conjunction with software applications that support OpenType many useful features like "stylistic sets" can be leveraged -- in which a wide variety of alternative characters can be introduced at the click of a mouse button giving one font several "tones of voice" from conservative to cutting edge. The wide range of glyphs includes ligatures and small caps."

Inka is the name by which the closest-ones called my partner. Inka is also the name of a text typeface – in its form very friendly and welcoming. The same way as relationships develop through the life, text typefaces develop, too. I had started the work on this typeface about the same time as I met Inka, while reaching the final output has been a long and progressive process. Inka is a modern serif typeface with wide universality in functions (various editorial usages as books, magazines, annual reports…). The concept and the scope of the complete type family are based on the principle of optical sizes of the typeface designed for the particular use of the size of typesetting. Inka consists of several drawing variations for the typesetting of small sizes (Small), text typesetting (Text), larger typesetting sizes (Title), and headlines sizes (Display). Two constructive alternatives, differing in the height of the construction of the font signs, further extend the variability of the usage of the typeface. Inka A has classical proportions ideal for book typesetting. Inka B has lower ascenders and descenders, lower uppercase glyphs and numbers. Typeface with such construction allows us to use the typesetting efficiently while using tighter leading and still looking more contemporary. Each of the font set (Display, Title, Text, Small) consists of four weights (Regular, Medium, Bold, Black), each has wide character set and a lot of OpenType features. “Inka is dedicated to Inka.”

Experience the enchanting allure of Amantea Script, a stunning and delicate font that embodies elegance and grace in every stroke. With its thin and flowing style, this script font captures the essence of sophistication, making it the perfect choice for a wide range of design projects. Amantea Script is a true gem for those seeking to create captivating wedding invitations that leave a lasting impression. Its intricate and graceful curves evoke a sense of romance and beauty, adding a touch of magic to any special occasion. The versatility of this font extends beyond weddings, as it effortlessly enhances stationary art, creating stunning pieces that exude refinement and style. In the realm of digital design, Amantea Script shines on social media platforms, effortlessly captivating audiences with its captivating charm. Whether it's engaging posts, inspiring quotes, or eye-catching advertisements, this font adds an element of sophistication and allure that commands attention. With its extensive language support, Amantea Script opens up a world of possibilities. From English to Spanish, French to German, and beyond, you can seamlessly incorporate this font into your projects, ensuring that your message reaches a global audience. Amantea Script comes complete with a wide range of features, including alternate characters and ligatures, allowing you to create unique and personalized designs. The font is PUA encoded, providing easy access to a plethora of stunning glyphs that add depth and flair to your creations.

Fox was originally designed by W. Rebhuhn for the former German Genzsch & Heyse foundry. In reminiscence of the good old times, Ralph M. Unger redrew and digitally remastered this font in 2007. His work is based on artwork taken from old font catalogues. Fox is a very lively script, quite typical for the 50s

Tasty and sweet, Postre is a sleek high contrast serif type with certain Art Nouveau influence. Postre is excellent for headlines, packaging, posters and any other display use conveying an elegant impression. Postre is equipped with a selection of 50 alternate characters set in Swash, Stylistic and Titling Alternates, as well as standard ligatures.

50 blobs, brush strokes, balloons, ovals, scribbles and a few characters. Outline, color, flip or flop. Reverse type out of brush strokes and or use them to underline type. Best used in large sizes as clip art. An easy and quick way to add a creative and artistic flare to any job. Lots of variation.

A set of astronomical signs  (symbolic representation of the Sun, the Moon, planets and other celestial bodies as well as zodiacal constellations, phases of the Moon, etc), signs of Chinese Zodiac and several ornamental symbols. Designed by Andrey Belonogov. The typeface (under the name Astra) was awarded a Diploma of TypeArt’05 Design Contest.

Long before there was Scooby Doo, there was scooby-dooby. This exuberant font is based on the works of whacked-out 50s album-cover artist Jim Flora, whose imaginative illustrations defined hot jazz and cool cats. The Opentype version of this font supports Unicode 1250 (Central European) languages, as well as Unicode 1252 (Latin) languages.

I only had this bouncy curve and a photograph of a daily menu (Truite Meunière) I took outside an obscure Paris restaurant when starting the design of this font. But while working on it I suddenly started thinking about Jacques Tati the famous but almost forgotten french director of Les Vacances de Monsieur Hulot, Jour des Fêtes, Mon Oncle, Playtime, Trafic etc. I thought about his bouncy walk and his hilarious ideas. The memories never left me while working on the font, so I decided to name the font after this great French moviemaker who gave me so many happy hours. Since Tati was a very funny character, I gave my characters a funny price. Thank you Jacques Tati, yours Gert Wiescher

Some time ago I stumbled upon a little book called 'De Sprookjeshoorn' ('Horn of Fairy Tales') by Anton Eijkens (1920 - 2012). It was published in 1946 and contains several authentic and unique fairy tales - unfortunately unreadable to modern children, as the language used is out of date. What caught my eye was the handwritten font on the cover of the booklet. Closet Skeleton is a fairytale font inspired by the one I found on the cover of De Sprookjeshoorn. It comes with several curly alternates and some end-ligatures as well. I added an 'old fashioned' ampersand and a modern one, so you can choose which one to use. Apart from that, Closet Skeleton comes with a closet choc-a-block full of diacritics.

MB NEGATIVESPACE was inspired on a trip to Birmingham with my wife, seeing a billboard with the main text and parts of it missing. The idea is to use it sparingly; use a good amount of tracking to fill in the blanks and it works even better. Great for headlines, displays logotypes and short texts.

In the 1943 Three Stooges comedy short “Higher than a Kite”, Curly reaches into a box with the label “hand grenades” painted on its side and pulls out one of the devices. The bold, squared stencil hand lettering on that prop inspired Stencil Label JNL, which is available in both regular and oblique versions.

If you're looking for something cute yet unique and natural, then South Bay is perfect for you. It would be great for a child's journal, a school project, or even a book cover. The letters will help you unleash your creative side and make anything from a basic to an advanced project look amazing!

"Punk is not dead, grunge is not dread, skateboarding and grafitti is forever" - shouted by some (possibly drunk!) person one late night. I had these "wise" words in the back of my mind, while making this font. I wanted to capture the wildness of both punk/grunge/skateboarding and grafitti without overdoing any of them!

Introducing "Tiger Chest" - Unleash Your Creativity with Urban Pop Vibes! With Tiger Chest, your creativity knows no bounds. Break free from the mundane and explore the wild side of design. Whether you're crafting social media graphics, YouTube thumbnails, event posters, or comic book covers, this font will give your projects the urban edge they deserve.

Branca Poster is a heavy font with triangular serifs and with three versions of horizontal contrast. It was inspired by the Romantic fonts of vertical axis, with small openings and pronounced contrasts. Specially designed for posters, it has a wider characters map, with some Ligatures, Stylistic Alternates and Swashes, providing greater versatility to the user.

Sunyshine, an elegant and stylish font that will light up your project. A graceful typeface, with a perfect shape and ligatures will make your design look graceful. This typeface is a perfect for a luxury logo, classy editorial designs, fashion brand and promotion, and much more. Get sunyshine to make your design fine as wine.

The Clog font family is represented by four different outlines - Normal, Open Face, Shadowed and Engraved. Each of them could be your best choice when designing a wine label, package or magazine headline. By using Open Face and Shadowed outlines you will discover how easy it is to produce unique design of its own style.