Strak is a font that was born out of admiration for the work of E. Vermeulen, a Belgian artist known for his tight, precise line and an unseen masterpiece that is spread around the world. He has published and exhibited his work in London, Liverpool, Angoulême, New York, Geneva, Amsterdam, Lyon and Turku (in Finland) and he even signed for the New York Times. Based on a few characters, a complete font was composed by Kustomtype. After a few sketches, Strak came to life. The name Strak, in this case, refers to the slender, beautiful woman with the correct waistlines and proportions. The font is designed this way; it is completely hand-drawn, digitized and can be used in all modern and graphic media. Strak is available in 8 different styles, has class and will make many people's mouth water when they see it on your designs. Do you want quality and style? Then Strak is the font-perfect solution!

NATH !* Is a peculiar typeface. It’s design came by the fascination of Optical Illusions and 3D on a flat surface, like with Holborn and Powerplay. The typeface is named after a girlfriend of André Toet. *Made in the UK, 1974, London (Central School of Art & Design). (Redesigned 2013 by André Toet / Jasper Terra). Concept/Art Direction/Design: André Toet © 2017

Sweeper is a font with several personalities; it’s friendly and scary at the same time, almost like Santa Claus, but nicer. Sweeper has got a handy touch with a lot of different possibilities. You can use it in several occasions. Sweeper is suitable in any environment: the business district in London or the shores of Oxelösund. It’s hella wide and hella fun!

Inspired by Ernö Goldfinger's east London tower block of the same name, II Balfron is an imposing, all caps, one-weight typeface. Brutalist in form, the characters embody the principles of the distinctive 27-storey concrete profile with unexpected angles set within a rigid, structural grid. Much like Goldfinger's humanist, utopian housing ideals, the font is best viewed at large scale.

Bango Pro is a lively, heavyweight font with a strong cartoon feel, perfect for poster design, packaging, and anything that needs to draw attention - in an informal way. Originally released with uppercase and unicase characters only, this new version (commissioned in 2013 by a London-based design agency) includes lowercase characters and some additional OpenType features, like stylistic alternates, fractions, localized forms, among others.

Designed and built in London by TypeUnion, Karlsen is a structured, functional typeface which embraces harmony, flow and versatility. The Karlsen Family is made up of 14 styles, which range from a delicate thin, all the way through to a substantial Extra-bold and each carry a versatility for multiple applications and uses. Karlsen provides extensive language support to provide a flexible, substantial user experience.

Lodestone is a sans serif decorative typeface, and was created by Steve Jackaman (ITF) in 2017. The original design was known as ‘Marvin,’ and was created by Face Photosetting (London) in the early 1970’s. Since the name ‘Marvin’ was in use by another foundry at time of publication, ‘Lodestone’ was born. Lodestone has a clean, retro feel, and is electrifying at display sizes.

Grayson is a 1940s art deco typeface. The inspiration came from vintage store signs in London, New York, and other major cities. The font is clean, easy to read, and its letterforms are memorable which makes it perfect for branding. You can use this font for a wide variety of projects, possibilities are endless. The downloads comes with OTF and TTF versions of the font. Enjoy!

Developed for screen For not the first time, Fontsmith was commissioned to develop a font for one of the UK’s terrestrial TV channels. The product was a clearly-defined three-weight family. When italics were added, it became FS Matthew, a clean, stylish, structured sans serif with swooping, open curves and a bright, lively personality. Southbank Inspiration for many of the forms of FS Matthew came from details found within the modernist buildings and architecture of London’s Southbank, such as the Royal Festival Hall. During the font’s gestation, Jason had found himself at London Studios, a TV studio on Southbank, and a wander around the neighbouring arts buildings proved thought-provoking. The result was a font with a very British character: solid forms that provide the platform for innovation and distinctiveness. Feelgood efficiency FS Matthew’s trademark is efficiency with a feelgood factor: disciplined enough for corporate identities, websites and signing systems, and colourful enough for logotypes and advertising. Its versatility and excellent legibility are achieved via some unexpected details: the reaching curves of the “g” and “y”; the simple shape of the “u”; an off-kilter “k”; generous counters; and a slightly condensed aspect that makes FS Matthew a space-saver in text or title sizes.

Suburban Collier is a dreamy, humanist demi-serif sister of Romford Stencil typeface. It was created during the COVID-19 pandemic and its name is inspired by Collier Row, a suburban area of Romford, East London (UK). Suburban Collier features subtle ligatures, an alternative ‘a’ and supports Western, Central, Southern, and Eastern European as well as Pinyin. Use it to add character to your body copy or as fancy display text.

This typeface bears a superficial resemblance to Belwe Extrabold, but is based on a work called Thor, issued by Frederic Wesselhoeft Ltd of London in the 1930s. The characters in this font are loosely spaced for use in attention-getting subheads, but you can tighten the tracking to get spectacular headlines, should you wish. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).

Recently the Rogue family was designed as an accompaniment to Paralucent for Loaded, London's notorious lads-mag that had found its design being cloned by the competition and sought something unique to set it apart.

London's Reed and Fox 1874 specimen book featured two faces, Viennese and Corinthian, combined here in one elegant decorative face. Both versions support the Latin 1252, Central European 1250, Turkish 1254 and Baltic 1257 codepages.

Turbayne is an all caps serif display revival of book cover titling originally drawn by A.A. Turbayne in 1896 London. Expanding upon the original drawings, Turbayne includes basic Latin, western and south eastern European language support, and includes opentype features such as ligatures, stylistic alternates, and even ornaments. Reflecting the refinement of the late Victorian era without being gaudy, it is perfect for designing headlines, labels, logotypes, posters, invitations, t-shirts and so much more.

Thanks to the Quay Brothers, London, who provided me with original materials, I was able to revive Carl Otto Czeschka’s beautiful Czeschka Antiqua which was first released by Genzsch & Heyse in 1917. Since nowadays the word Antiqua rather refers to fonts with serifs, I dropped it, also because this fanciful font is a humanist sans. To get access to all ligatures, it is recommended to also activate the OT feature Discretionary Ligatures.

Designed and built in London by TypeUnion, Silo is a fluid sans serif typeface embodying energetic curves and a clean, functional structure. The Silo Family is made up of 6 weights, which range from a delicate Extra-Light, all the way through to a punchy, loud Extra-bold and each carry a versatility for multiple applications and uses. Silo features open type alternate characters, and extensive language support to provide a flexible, substantial user experience.

A blackletter font by William Caslon (1692-1766), with Dutch influences, which appeared for the first time in a font sample book of William Caslon & Son, London, 1763. To access all ligatures in this font, it is recommended to activate both OT features Standard and Discretionary Ligatures. The round s occupies the number sign key, and typing N - o - period and activating this combination with the OT feature Ordinals gives you the numero sign.

An image of a vintage British lettering stencil set [probably circa 1960s] spotted in an online auction inspired North End Stencil JNL. The original lettering was a hybrid of both stencil and solid letter forms, but for the digital version all of the characters were given the stencil treatment. North End Stencil JNL is named after a district in London, and the type face is available in both regular and oblique versions.

Gravure was designed by Morris F. Benton in 1927 for American Type Founders and was also released in 1929 by the London foundry of C. W. Shortt. This luminous face has a slightly naïve charm seldom found in incised typefaces. Ornamental and engaging, it’s a perfect choice for headlines with warmth and grace. Both versions of the font include 1252 Latin and 1250 CE (with localization for Romanian and Moldovan) character sets.

To meet the burgeoning demands of commerce, type founders in 1830s London introduced a plethora of new fonts which abandoned the traditional nib-informed model. Most radical were bold, capital-only designs with almost no stroke contrast, stripped bare of serifs. To all intents and purposes these minimal expressions of utility were identical to 20th century functionalism. Recontextualizing one of the original sans fonts, Shinn offers an alternative proposition to the myth of modernism.

It is not simple sennit. You know that such Russian lapti? It is footwear plaited of stripes a bark of a linden. My font too all is made from stripes. From the first up to last letter. Funny isn't it?

The Times Europa Office family is designed after the model of the original serif family produced by Walter Tracy and the Linotype Design Studio in 1974. A redesign of the classic Times New Roman typeface, Times Europa was created as its replacement for The Times of London newspaper. In contrast to Times New Roman, Times Europa has sturdier characters and more open counter spaces, which help maintain readability in rougher printing conditions. Times Europa drastically improved on the legibility of the bold and italic styles of Times New Roman. Overall, text set in Times Europa is easier to read, and quicker to digest. Akira Kobayashi, Linotype’s Type Director, brought Times Europa up to speed for the new millennium in 2006. Now optimized for office communication instead of newspaper design, Times Europa Office offers a familiar yet refreshingly new appearance for serif text. Because of The Times of London’s specific printing conditions in the early 1970s, Times Europa originally had some intentional errors built into its letterform design. These inconsistencies created an even image in newspaper text in the long run. However, these design elements bear no role on modern office communication and its needs. Kobayashi redrew these problem forms, eliminating them completely. Now Times Europa’s font weights appear clearer and easier to read than ever before.

An extremely versatile, intelligently restrained design by Robin Nicholas for Monotype in 1980. It works very well at small sizes thanks to its large x-height, sturdy serifs, and lack of ornament; yet it is not characterless. Nimrod has been used successfully in national newspapers and books. (The Guardian, London, from its late-1980s redesign until it was replaced by a Carter interpretation of Miller in 1998; the Concise Oxford English Dictionary in the typographically unsurpassed 1990 edition.)

This charming, all caps display font was inspired by outdoor chalk board signage in front of outdoor cafes. These are common on the streets of places like London, Paris, Montreal, and Belgium. The letters are casual by design with just enough texture for convincing chalk marks. Use Cafe Francoise for a bakery logo, cafe menu, or poster. Basic Latin, extended Latin, diacritics, punctuation, kerning, and graphics are included. Please check the glyph map for all supported characters and images.

Designed and built in London by TypeUnion, Silo soft is a fluid sans serif typeface embodying energetic curves and a clean, functional structure. The Silo Soft Family is made up of 6 weights, which range from a delicate Extra-Light, all the way through to a punchy, loud Extra-bold and each carry a versatility for multiple applications and uses. Silo soft features open type alternate characters, and extensive language support to provide a flexible, substantial user experience.

Inspired from Cambodia’s alphabet, Khmer. I tried to explore the visual of the original character in Latin characters. Inspired by 2 gothic fonts, Old London (for the modern/straight feel) and Berliner (for the dynamic between thin and bold line). The letters are made with pencil in a millimeter block book, then scanned into clean vector format. And the result can be use for Display or a Headline with traditional or ethnic theme, including film, game, event, etc.

Designed and built in London by TypeUnion, Karlsen Round is a structured, functional typeface which embraces harmony, flow and versatility, but with a cheeky twist. The Karlsen Round Family is made up of 14 styles, which range from a delicate thin, all the way through to a substantial extra-bold and each carry a versatility for multiple applications and uses. Karlsen Round provides extensive language support to provide a flexible, substantial user experience. Please also see our Karlsen family.

Inline Square JNL is modeled from the hand lettered title found on the 1935 sheet music for "Cielito Lindo (Beautiful Heaven)", and is available in both regular and oblique versions.

A clean, smooth rendition of the magnificent B42-type used by Johann Gutenberg in his famous 42-line Bible. In addition to the usual standard characters for typesetting modern texts, the font includes a comprehensive set of special characters, alternates and ligatures, plus Opentype features, that can be used for typesetting (almost) exactly as in Gutenberg’s Bible and later incunabula. Also available as The Oldtype “Gutenberg C” Font in a slightly roughened style simulating irregularities and ink spreads associated with old metal types, papers and parchments. The main historical sources used during the font design process were high-resolution scans from several printings of Gutenberg’s Bible. Other sources were as follows: Kapr, A. (1996), Johann Gutenberg - The Man and his Invention, Aldershot: Scolar Press (ch. 7); De Hamel, C. (2001), The Book - A History of The Bible, London: Phaidon Press (ch. 8); Füssel, S. (2005), Gutenberg and the impact of printing, Burlington: Ashgate (ch. 1); and Man, J. (2009), The Gutenberg Revolution, London: Bantam (ch. 7). Specimen, detailed character map, OpenType features, and font samples available at Alter Littera’s The Oldtype “Gutenberg B” Font Page.

Designed and built in London by TypeUnion, Silo Slab is a fluid slab serif typeface embodying energetic curves and a clean, functional structure. The Silo Slab Family is made up of 6 weights, which range from a delicate Extra-Light, all the way through to a punchy, loud Extra-bold and each carry a versatility for multiple applications and uses. Each weight has a matching italic. Silo Slab features open type alternate characters, and extensive language support to provide a flexible, substantial user experience.

A geometric design, published in Rick Poynor’s Typography Now 1 (Booth-Clibborn Editions, London UK,1991). Discussing these kinds of angular styles, the critic Rick Poynor noted that "fate has overtaken the angular post-constructivist type design of Neville Brody, Zuzana Licko and Max Kisman". Poynor described a process by which typefaces, once “fresh, unexpected, precisely attuned to the moment”, get used increasingly often in less and less appropriate contexts and end up looking "irredeemably passé". (Poynor, Rick, ‘American Gothic’ in Eye Magazine, 6/1992)

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Linotype version, called simply "Times," was optimized for line-casting technology, though the differences in the basic design are subtle. The typeface was very successful for the Times of London, which used a higher grade of newsprint than most newspapers. The better, whiter paper enhanced the new typeface's high degree of contrast and sharp serifs, and created a sparkling, modern look. In 1972, Walter Tracy designed Times Europa for The Times of London. This was a sturdier version, and it was needed to hold up to the newest demands of newspaper printing: faster presses and cheaper paper. In the United States, the Times font family has enjoyed popularity as a magazine and book type since the 1940s. Times continues to be very popular around the world because of its versatility and readability. And because it is a standard font on most computers and digital printers, it has become universally familiar as the office workhorse. Times?, Times? Europa, and Times New Roman? are sure bets for proposals, annual reports, office correspondence, magazines, and newspapers. Linotype offers many versions of this font: Times? is the universal version of Times, used formerly as the matrices for the Linotype hot metal line-casting machines. The basic four weights of roman, italic, bold and bold italic are standard fonts on most printers. There are also small caps, Old style Figures, phonetic characters, and Central European characters. Times? Ten is the version specially designed for smaller text (12 point and below); its characters are wider and the hairlines are a little stronger. Times Ten has many weights for Latin typography, as well as several weights for Central European, Cyrillic, and Greek typesetting. Times? Eighteen is the headline version, ideal for point sizes of 18 and larger. The characters are subtly condensed and the hairlines are finer."