ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.

Razumec is a carefully crafted display serif typeface with a highly unique personality. Its epic yet warm sentiment is established by a skillful blend of slab and wedge serifs, tapered stems, curves with raised center, and creative weight distribution. Proper pronunciation of these style elements influenced wide proportions and medium-to-high contrast. Besides its main typology, it incorporates subtle allusions to a spectrum of typographic and visual traditions, from calligraphy, ordinary handwriting, blackletter, and medieval uncial script to the neoclassical Didone and industrial typefaces. All of these flavors are combined tastefully and consistently throughout the whole set. With its rich visual identity, Razumec is primarily intended for display usage, as shown in the promo images. It's perfect for branding and packaging. Fantastic for projects focusing on storytelling like fairy tales, epic fantasy books, board and video games with historic or adventurous themes. Superb for theme magazines, quotes, headlines, museum and concert brochures. On the other side, its authentic historical voice works great as a strong counterpart point in ultra-modern contemporary designs for print and screen. Web design, motion graphics, conceptual art, posters, and social media material are just the first few ideas. The laborious production process focused on achieving a high level of classical typographic virtues rather than having an extensive character set. Beautiful stylistically consistent characters with balanced weight and width, high-quality curves, meticulous spacing and kerning, well-articulated diacritics, and punctuation were priorities. Special attention is given to solving problematic letter pairs through contextual alternates, which enable better spacing and smooth joints (hence the recommendation to always keep the Contextual alternates feature on for this font. Learn more about it HERE). Razumec is a small but well-executed and thoroughly tested font. Font family comprises nine weights plus variable font.* * Variable font lets you access all the weights through the single font file. In apps that support it, you will find a slider where you can pick any number from 100 to 900 corresponding to 800 possible font weights. Learn more about variable fonts and their support on the following two links: VF ABOUT and VF SUPPORT.

English description Karela is a humanist slab serif family. Karela is also the Basque word for gunwale, this is, the widened edge at the top of the side of a boat, where the edge is reinforced with wood or other material and to which the thwarts are attached. Gunwales resemble the way slab serifs reinforce vertical stems giving a more robust appearance to the letters. The sturdy, solid and often mechanical structure that is customary in slab serif or mechanistic typefaces is softened in Karela applying subtle tweaks as: humanist proportions, slightly curved endings in ascenders, and curved edges in serifs. The influence of calligraphy is noticeable all over the character set, especially in counters and letters with instrokes like “m”, “n” and “r”, and it becomes explicit in the italics. On the other hand, its low contrast, generous x-height and the constant width of characters across weights makes it very convenient for editorial uses when low resolution is a concern. Karela pursues to give a human touch to a strong and highly functional structure. It seeks for the ideal combination of strength, precision and warmth of the wooden parts painstackingly handcrafted by ancient boat builders. Besides its 12 standard styles, Karela offers also four additional fonts called "grades". Grades are subtle changes in stroke weight in order to compensate for differences in printing media or display conditions of text layouts. To minimize these subtle changes without a reflow of the text they have to be designed with the same character width of the base style. Karela offers 4 grades for its Regular weight: Grade Minus 5, Grade Minus 5 Italic, Grade Plus 5 and Grade Plus 5 Italic. This makes possible to counteract the effect of changes in paper, temperature, paper, background color… In addition, Karela takes this no‑reflowing idea from grades and extends it to the whole range of styles, allowing to play with any of its weights without undesirable text reflows. Enjoy the layout stability while you experiment and play with variations! Karela presents also a wide range of Opentype features for a professional text layout.

For everyone wishing for a modern serif that’s as clear and readable as a sans in restrictive digital environments, meet Portada by Veronika Burian and José Scaglione. Sans serifs are commonly used on small screens to save space and carry a modern tone. Serifs may appear fickle and unsteady, pixel grids change from one product to another, and space is at a premium. Portada now provides a serif option for these restrictive digital environments, putting that old trope to rest. The screen has met its serif match. Portada was created from and for the digital world — from e-ink or harsh grids to Retina capability — making it one of the few serifs of its kind. Portada’s text and titling styles were engineered for superlative performance, making great use of sturdy serifs, wide proportions, ample x-height, clear interior negative space, and its subservient personality. After all, words always take priority in text. It’s not all business, though. Portada’s italics contain an artefact of calligraphy in which the directionality of the instrokes and the returning curves of the outstrokes give the family a little unexpected brio. Yet even the terminals are stopped short of flourished self-absorption to retain their digital clarity. When printed these details are downright comforting. Portada’s titling styles enact slight changes while reducing the individual width of each character and keeping the internal space clear. Titling italics have increased expressiveness across a few characters rather than maxing out the personality in each individual glyph. Digital magazines, newspapers, your favourite novel, and all forms of continuous screen reading benefit from Portada’s features. This family can also cover many of the needs developers have: user interface, showing data intensive apps on screen, even one-word directives and dialogs. And, as a free download, an exhaustive set of dark and light icons is included to maintain Portada’s consistent presence, whether as a word or an image. The complete Portada family (eight text styles, ten titling styles, and one icon set) is designed for extensive, clear screen use — a rare serif on equal footing with a sans.

Sabor is a voluptuous upright connected display font with mixed taste of script fonts. There were many inspirations for Sabor, but all started with a book from the 1950s about the battles of World War II. To that first sketches of a naive dense display typeface we, day by day, start to create a mixed style evolving some lettering concepts from 1950s, some calligraphy notions and the first display ideas. The feeling of this font is good to be used in many artworks, like logos, packaging, party invitations, layouts for t-shirts, magazine headings, and much more, since websites to and all kind of printed jobs. That font is not really a script, but, like the scripts we strongly recommends to use the caps only in the beginning of words and sentences, to contrast with the lower cases : it’s not designed for all-caps settings, so avoid that kind of use. This font has almost 700 glyphs and supports the most important Latin-based languages. We works hard in a tour-de-force kerning: over 12.000 kerning pairs soft adjusted handily. Its OpenType features include final forms, initial forms, special sets (upper and lowercase's), hundreds of contextual alternates ligatures providing letter-form variations and connections that make your designs really special, and ornaments (tails). Because of its high number of alternate letters and combination's, we suggest the use of the glyph palette to find ideal solutions to specific designs. The sample illustrations will give you an idea of the possibilities. You have full access to this amazing stuff using InDesign, Illustrator, QuarkXpress and similar software. However, we still recommend exploring what this font has to offer using the glyphs palette: principally to get all the power of the Contextual Alternates feature. You can get an idea of the power of this font looking at the “Sabor User Guide”, a pdf brochure in the Gallery section. Also available two sister fonts easy to use : SaborWords and SaborRasgosEscritura Sabor has original letters designed by Iza W and overall creative direction plus core programming by Paulo W.